user experience design
DESCRIPTION
1ª semana de LightningTalks e FishBowls no TecnoPUC. ( http://wp.me/p3EOt-BH ) Thiago Esser ( @thiagoesser ) + Pedro Belleza ( @PedroBelleza ) Ver também: http://jorgekotickaudy.wordpress.com/2012/08/23/2308-4o-dia-semana/TRANSCRIPT
User EXperience Design
Tecnopuc Lightning Talk 23/08/2012
O que é UXD?
Design da UX (Experiência do Usuário).
UX... Mmm, fale-me mais sobre isso.
Boa ou má, sempre há uma experiência. Melhor se ela
for projetada.
Peraí... projetada?
Uma experiência pode ser projetada?
Agora vamos falar de...
http://usabilitygeek.com/the-difference-between-usability-and-user-experience/
Brand Experience:
My overall feeling about the product is good
Usability: I am able to use the product easily
Utility: It is useful to me. It meets my needs
Desirability: I like the way the product
look and feels
This helps create an overall brand experience
The way it look and feels must be pleasing
Functionality, people must be able to use
UX starts by being useful
UXD na prática:
Business What will sustain a
business?
Users What do people desire?
Technology What can we build?
Alan Cooper and the Goal Directed Design Process http://www.dubberly.com/wp-content/uploads/2008/06/ddo_article_cooper.pdf
Mais um diagrama.
(Quem não gosta levanta a mão.)
The Disciplines of User Experience Design
http://www.kickerstudio.com/blog/2008/12/the-disciplines-of-user-experience/
The Disciplines of User Experience Design Ok, vamos ser amigos de novo.
AI
IxD
Usabilidade
Pesquisa
Design Visual
The User Experience Iceberg http://www.slideshare.net/trevor.vangorp/ux-iceberg1
UX Iceberg
UXD é empatia.
Mas não vamos confundir: você não é um usuário.
“Be a user of your own product. Make it better based on your own desires. But don’t trick yourself into thinking you are your user.”
Evan Williams, founder Blogger & Twitter
“Our customers did a lot of stuff that I would never do. We think differently. We solve our problems differently. We have different needs and wants. Repeat after me: You are not your customer.”
Eric Ries, Lean Startup leader
“Get Out of the Building.”
Steve Blank
Tá bom. E onde eu entro nisso tudo?
The Customer Experience Journey http://experiencematters.wordpress.com/2008/09/18/the-customer-experience-journey/
Planning your UX strategy http://johnnyholland.org/2010/04/16/planning-your-ux-strategy/
UX MATURITY MODEL
@thiagoesser @PedroBelleza