cadeia de valor na educação

21
COPPE/UFRJ Cadeia de Valor na Educação em Pós - Graduação Outubro / 2001 Grupo : Marcio Lago Couto Marcio Lago Couto Elisabeth Gomes Elisabeth Gomes

Upload: others

Post on 16-Oct-2021

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Cadeia de Valor na Educação

1

COPPE/UFRJ

Cadeia de Valor na Educação em Pós - Graduação

Outubro / 2001

Grupo:Marcio Lago CoutoMarcio Lago Couto

Elisabeth GomesElisabeth Gomes

Page 2: Cadeia de Valor na Educação

2

5RWHLUR� ,QWURGXomR� &DUDFWHUL]DomR�GR�6HWRU�GH�(GXFDomR� $�&DGHLD�GH�9DORU�GD�(GXFDomR� 1RYRV�0RGHORV�GH�1HJyFLRV�QD�(GXFDomR� (VWUDWpJLDV�GH�H�EXVLQHVV�SDUD�D�(GXFDomR� 5LVFRV�FRP�R�H�EXVLQHVV

Page 3: Cadeia de Valor na Educação

3

,QWURGXomR� $V�TXHVW}HV�IXQGDPHQWDLV�TXH�R�H�EXVLQHVV�HVWi�FULDQGR�SDUD�D�(GXFDomR�HP�3yV�JUDGXDomR�VmR�± 4XDLV�RV�EHQHItFLRV�TXH�R�H�EXVLQHVV WUD]�SDUD�DV�HVFRODV�WUDGLFLRQDLV"± &RPR�R�H�EXVLQHVV�HVWi�DOWHUDQGR�D�FDGHLD�GH�YDORU�QD�HGXFDomR"± 4XDLV�RV�QRYRV�PRGHORV�GH�QHJyFLRV�TXH�HVWmR�VXUJLQGR�QR�VHWRU"± &RPR�R�XVR�GR�H�EXVLQHVV�QD�HGXFDomR�SRGH�DOWHUDU�DV�HVWUDWpJLDV�GR�VHWRU"± 4XDLV�RV�ULVFRV�SDUD�DV�HVFRODV�WUDGLFLRQDLV�FRP�D�LQWURGXomR�GR�H�EXVLQHVV"

Page 4: Cadeia de Valor na Educação

4

2�,PSDFWR�GR�H�EXVLQHVV�QDV�(VFRODV�7UDGLFLRQDLV� $V�HVFRODV�GH�3*�HVWmR�VHQGR�LPSDFWDGDV�SHOR�H�EXVLQHVV�GH�GXDV�IRUPDV�

± *DQKRV�GH�SURGXWLYLGDGH��DWUDYpV�GH�� $XWRPDWL]DomR�GRV�VHUYLoRV�DRV�DOXQRV�� ,QWHJUDomR�GDV�RSHUDo}HV�ILQDQFHLUDV�H�EDFN�RIILFH�� (QYLR�GH�PDWHULDO�GLGiWLFR�H�UHFHSomR�GH�WUDEDOKRV�± 1RYRV�PRGHORV�GH�QHJyFLR�� 8QLYHUVLGDGH�WHFQROyJLFD�YLUWXDO�� (�OHDUQLQJ�

Page 5: Cadeia de Valor na Educação

5

2�,PSDFWR�GR�H�EXVLQHVV�QDV�(VFRODV�7UDGLFLRQDLV� $V�SULQFLSDLV�PRWLYDo}HV�SDUD�R�XVR�GR�H�EXVLQHVV�QD�HGXFDomR�GD�3yV�� *UDGXDomR�VmR�± $�HGXFDomR�FRQWLQXDGD�p�XPD�UHDOLGDGH�QR�SULQFLSDLV�SDtVHV�GR�PXQGR�� LQFOXLQGR� R� %UDVLO�� GDGR� TXH� QR� QRYR� DPELHQWH� GH�QHJyFLRV� RV� SURILVVLRQDLV� QmR� SRGHUmR� SHUPDQHFHU�FRPSHWLWLYRV� VHP� XPD� SHUPDQHQWH� DWXDOL]DomR� GH� VHX�FRQKHFLPHQWR�± $�FRPSHWLomR�SHORV�QRYRV�DOXQRV�WHQGH�D�VHU�JOREDO��H± 2� YROXPH� GH� QRYDV� LQIRUPDo}HV� HVWi� FUHVFHQGR� QXPD�YHORFLGDGH� WDO� TXH� D� FODVVH� GH� DOXQR� GR� VpFXOR� ;;,� HVWDUi�H[SRVWD� D� PDLV� LQIRUPDomR� HP� XP� DQR� TXH� VHXV� DYyV�HVWLYHUDP�GXUDQWH�WRGD�VXD�YLGD�

Page 6: Cadeia de Valor na Educação

6

2�,PSDFWR�GR�H�EXVLQHVV�QDV�(VFRODV�7UDGLFLRQDLV� $V�SULQFLSDLV�PRWLYDo}HV�SDUD�R�XVR�GR�H�EXVLQHVV�QD�HGXFDomR�GD�3*�VmR�± 2�FRQKHFLPHQWR�GREUD�D�FDGD�VHWH�DQRV���$�UHVSRVWD�GR�HQVLQR�VXSHULRU�DR�FUHVFLPHQWR�GR�FRQKHFLPHQWR�WHP�VLGR�H[SDQGLU�D�LQVWLWXLomR��PDLV�GLVFLSOLQDV��GHSDUWDPHQWRV��HVSHFLDOL]Do}HV��FXUVRV��ELEOLRWHFDV�H�HVSDoRV�ItVLFRV�HVWmR�VHQGR�GLVSRQLELOL]DGRV��H± $V�UHVWULo}HV�GRV�UHFXUVRV�ItVLFRV�H�DV�PXGDQoDV�QR�DPELHQWH��SRGHP�LPSHGLU�HVVH�FUHVFLPHQWR�

Page 7: Cadeia de Valor na Educação

7

&DUDFWHUtVWLFDV�GD�(GXFDomR�GH�3yV�� *UDGXDomR� $V�SULQFLSDLV�FDUDFWHUtVWLFDV�TXH�GLULJHP�R�VHWRU�GH�HGXFDomR�QD�3*�VmR�

± 'HPDQGD�FUHVFHQWH�± 3~EOLFR�FDGD�YH]�PDLV�MRYHP�± &UHVFHQWH�XVR�GH�WHFQRORJLDV�QDV�HVFRODV�± 0DLRU�LPSRUWkQFLD�IDFH�D�FULVH�GH�HPSUHJDELOLGDGH�

Page 8: Cadeia de Valor na Educação

8

&DUDFWHUtVWLFDV�GD�(GXFDomR�GH�3yV�� *UDGXDomR� $�HGXFDomR�p�XP�VHUYLoR�H�FRPR�WDO�DSUHVHQWD�DV�VHJXLQWHV�FDUDFWHUtVWLFDV�

±± 6LPXOWDQHLGDGH6LPXOWDQHLGDGH � D�HQWUHJD�GR�VHUYLoR�GH�HGXFDomR�p�UHDOL]DGD�j�PHGLGD�HP�TXH�p�FRQVXPLGR��VDOD�GH�DXOD��±± ,QWDQJLELOLGDGH,QWDQJLELOLGDGH � R�FRQKHFLPHQWR�p�DEVROXWDPHQWH�LQWDQJtYHO�QD��DEVRUomR�H�WUDQVIHUrQFLD�GH�FRQKHFLPHQWR�WiFLWR�±± +HWHURJHQHLGDGH+HWHURJHQHLGDGH � D�SHUPDQrQFLD�GR�DOXQR�DR�ORQJR�GH�XP�ORQJR�SHUtRGR�QR�FXUVR�GLILFXOWD�D�SDGURQL]DomR�GRV�VHUYLoRV�±± 3HUHFLELOLGDGH3HUHFLELOLGDGH � R�FRQKHFLPHQWR�WiFLWR�RX�QmR�GRFXPHQWDGR�GR�SURIHVVRU�QmR�SRGH�VHU�OHYDGR�SDUD�FDVD�SDUD�VHU�FRQVXPLGR�GHSRLV��

Page 9: Cadeia de Valor na Educação

9

$�&DGHLD�GH�9DORU�GD�(GXFDomR�GH�3yV�� *UDGXDomR

&HQWURV�GH�3'��SURGXomR�GH�DUWLJRV�FLHQWtILFRV��HWF&RPSUD�GH�HTXLSDPHQWR��PDWHULDO�GLGiWLFR��H�PDWHULDO�GH�HVFULWyULR

0DUJHP0DUJHP,QIUD�HVWUXWXUD��EDFN�RIILFH��RUoDPHQWR��DWHQGLPHQWR��HWF5HFUXWDPHQWR�H�VHOHomR�GH�SURIHVVRUHV��WUHLQDPHQWR

9HVWLEXODU5HFHSomR�GH�DOXQRV3DJDPHQWR�GH�PHQVDOLGDGH2SHUDomR�QD�VDOD�GD�DXOD��7HFQRORJLD��3URIHVVRUHV�$SUHVHQWDomR

$WLYLGDGHV�SULQFLSDLV

$SRLR

(QWUHJD�GH�QRWDV�+LVWyULFR�HVFRODU�&RPXQLFDomR�FRP�RV�DOXQRV

0DUNHWLQJ�$Q~QFLRV9LVLWD�D�HPSUHVD3URSDJDQGD([�DOXQRV�&RPXQLFDomR�(QYLR�GH�UHYLVWDV�

� $�FDGHLD�GH�9DORU�QD�(GXFDomR�HVWi�DSUHVHQWDGD�DEDL[R�

Page 10: Cadeia de Valor na Educação

10

$�&DGHLD�GH�9DORU�GD�(GXFDomR�GH�3*�H�R�(�EXVLQHVV

,QWHJUDomR�GRV�FHQWURV�GH�SHVTXLVD�FRP�FHQWURV�LQWHUQDFLRQDLV��HWF�(�SURFXUHPHQW��HWF

0DUJHP0DUJHP7HFQRORJLDV�GH�6,��3ODQHMDPHQWR�H�2UoDPHQWR5HFHSomR�GH�&XUULFXOXP�YLD�ZHE��WUHLQDPHQWR�D�GLVWkQFLD��HWF

,QVFULo}HV�YLD�ZHE�'LYXOJDomR�GH�UHVXOWDGRV�,QIRUPDo}HV�DRV�DOXQRV

8WLOL]DomR�GD�LQWHUQHW�HP�VDOD�GH�DXOD�

$WLYLGDGHV�SULQFLSDLV

$SRLR

'LYXOJDomR�GH�QRWDV�(QYLR�H�UHFHSomR�GH��7UDEDOKRV��0DWHULDO�GLGiWLFR�

0DUNHWLQJ�YLD�ZHE�&RPXQLFDomR�FRP�DOXQRV�SURVSHFWV�([�DOXQRV�&RPXQLFDomR$UWLJRV&RQYLWHV��HWF

� 2�H�EXVLQHVV DOWHUD�D�FDGHLD�GH�9DORU�QD�(GXFDomR�D�SDUWLU�GDV�VHJXLQWHV�WHFQRORJLDV��DSUHVHQWDGDV�DEDL[R�

Page 11: Cadeia de Valor na Educação

11

2V�1RYRV�0RGHORV�GH�1HJyFLR�QD�(GXFDomR� 2�H�EXVLQHVV HVWi�SRVVLELOLWDQGR�R�VXUJLPHQWR�GH�QRYRV�PRGHORV�GH�QHJyFLRV�QR�VHWRU�GH�HGXFDomR��FRP�GHVWDTXH�SDUD�

± 8QLYHUVLGDGH�7HFQROyJLFD�9LUWXDO��879���H�R± (�OHDUQLQJ�� (VVHV�QRYRV�PRGHORV�GH�QHJyFLRV�UHSUHVHQWDP�D�WUDQVLomR�GD�HVFROD�WUDGLFLRQDO�HP�GLUHomR�D�XPD�RXWUD�IRUPD�GH�HQVLQR �DSUHQGL]DJHP�� 2�PRGHOR�GH�H�� EXVLQHVV DSUHVHQWDGR�SRU�&KRH��������SRGH�VHU�XWLOL]DGR�SDUD�UHSUHVHQWDU�HVVD�SDVVDJHP��

Page 12: Cadeia de Valor na Educação

12

2V�1RYRV�0RGHORV�GH�1HJyFLR�QD�(GXFDomR3URGX

WR�9LUWXDO 879 (�OHDUQLQJ

3URFHVVR�'LJLWDO3URFHVVR�)tVLFR 3OD\HU�9LUWXDO$JHQ

WH�'LJLWD

O

$JHQWH�

)tVLFR

3URGXWR�)tVLFR

3URGXWR�'LJLWDO

3URFHVVR�9LUWX

DO

(VFRODV�7UDGLFLRQDLV

Page 13: Cadeia de Valor na Educação

13

2V�1RYRV�0RGHORV�GH�1HJyFLR�QD�(GXFDomR� 8QLYHUVLGDGH�7HFQROyJLFD�9LUWXDO��879�

± e�XP�QRYR�FRQFHLWR�GH�UHODFLRQDPHQWR�LQVWLWXLomR�GH�HQVLQR �DOXQR�TXH�DPSOLD�DV�SRVVLELOLGDGHV�GH�HQVLQR�SDUD�IRUD�GR�DPELHQWH�ItVLFR�GD�8QLYHUVLGDGH�± e�XP�FDPSXV HOHWU{QLFR��Mi�GLVSRQtYHO�QDV�SULQFLSDLV�XQLYHUVLGDGHV�GR�PXQGR��DLQGD�LQFLSLHQWH�QR�%UDVLO��QR�TXDO�R�DOXQR�SRGHUi�DSULPRUDU�VHXV�FRQKHFLPHQWR�YLD�FRPSXWDGRU��GH�VXD�FDVD��GR�WUDEDOKR�RX�PHVPR�GH�FHQWURV�GH�FRPSXWDomR�GLVSRQtYHLV�QD�XQLYHUVLGDGH�

Page 14: Cadeia de Valor na Educação

14

2V�1RYRV�0RGHORV�GH�1HJyFLR�QD�(GXFDomR� 8QLYHUVLGDGH�7HFQROyJLFD�9LUWXDO��879�

± $�),1(3�YHP�UHDOL]DQGR�WUDEDOKRV�QR�VHQWLGR�GH�DSRLDU�H[SHULrQFLDV�GH�FULDomR�GH�XPD�8QLYHUVLGDGH�7HFQROyJLFD�9LUWXDO��WDLV�FRPR�R 3URJUDPD�GH�'HVHQYROYLPHQWR�GDV�(QJHQKDULDV�± 352'(1*(��TXH�FRQWHPSOD�� R�VXESURJUDPD�GH�5HHQJHQKDULD�GR�(QVLQR�GD�(QJHQKDULD�±5((1*(��TXH�FRQVLVWH�QR�XVR�GH�,QWHUQHW�H�7HOHFRQIHUrQFLD�DEUDQJHQGR�HVFRODV�GH�HQJHQKDULD�FRP����SRQWRV�GH�UHFHSomR�TXH�FRQVWLWXL�D�FKDPDGD�5HGH�%UDVLOHLUD�GH�(QJHQKDULD�± 5%(��

Page 15: Cadeia de Valor na Educação

15

2V�1RYRV�0RGHORV�GH�1HJyFLR�QD�(GXFDomR� (�OHDUQLQJ± e�XP�VLVWHPD�LQWHJUDGR�GH�HQVLQR�DSUHQGL]DGR�TXH�XWLOL]D�UHFXUVRV�WHFQROyJLFRV�SDUD�D�GLIXVmR�GR�FRQKHFLPHQWR�VHP�RV�WUDGLFLRQDLV�OLPLWDGRUHV�GH�WHPSR�H�GLVWkQFLD�± 1DV�XQLYHUVLGDGHV�EUDVLOHLUDV�Mi�H[LVWHP�LQLFLDWLYDV�GH�FXUVRV�GH�JUDGXDomR�j�GLVWkQFLD��3DUi��&HDUi��3DUDQi�H�6DQWD�&DWDULQD���1D�3*�Mi�H[LVWHP�PDLV�GH����LQVWLWXLo}HV�TXH�RIHUHFHP�HVWHV�FXUVRV�± 1D�LQLFLDWLYD�SULYDGD�FDGD�YH]�PDLV�DV�HPSUHVDV�YHP�XWLOL]DQGR�HVWD�PRGDOLGDGH�SDUD�WUHLQDPHQWR�GH�VHX�FRUSR�IXQFLRQDO�

Page 16: Cadeia de Valor na Educação

16

2V�1RYRV�0RGHORV�GH�1HJyFLR�QD�(GXFDomR� (�OHDUQLQJ± 3URGXWRV��DWp�DEULO�GH�������IRQWH��$EHG�� FHUFD�GH������FXUVRV�HVWmR�VHQGR�RIHUHFLGRV�SHODV�LQVWLWXLo}HV�GH�HQVLQR�j�GLVWDQFLD�± 3ULQFLSDLV�WHPDV��,QIRUPiWLFD��*HVWmR��(GXFDomR��6D~GH��5+��0DUNHWLQJ�H�)LQDQoDV�± 1LFKR�PDLV�SURPLVVRU��WUHLQDPHQWR�FRUSRUDWLYR��± 3HUILO�GR�FOLHQWH��� %�&� �FOLHQWH�ILQDO�± SHVVRDV�ItVLFDV� %��%�RX�%�*� �FOLHQWH�FRUSRUDWLYR�± FRUSRUDo}HV��DVVRFLDo}HV�GH�FODVVH�H�LQVWLWXLo}HV�S~EOLFDV

Page 17: Cadeia de Valor na Educação

17

2V�1RYRV�0RGHORV�GH�1HJyFLR�QD�(GXFDomR� (�OHDUQLQJ± 3URJUDPDV�GH�LQLFLDWLYDV�JRYHUQDPHQWDLV� 3URIRUPDomR� 3URLQIR�± 5�����PLOK}HV��IRQWH��0&7�� 79�(VFROD� 3$3('�± SURJUDPD�GH�DSRLR�j�SHVTXLVD�HP�HGXFDomR�j�GLVWDQFLD��LQLFLDWLYD�GR�6(('�0(&�HP�SDUFHULD�FRP�D�&$3(6��,QFHQWLYD�D�SURGXomR�GR�FRQKHFLPHQWR�QR�FDPSR�GR�($'�H�p�FRQFUHWL]DGR�VRE�D�IRUPD�GH�DX[LOLR�ILQDQFHLUR�SDUD�GLVVHUWDo}HV�H�WHVHV�VREUH�RDVVXQWR�± (GXFDomR�&RUSRUDWLYD� 86������PLOK}HV�HP�LQYHVWLPHQWRV�QR�%UDVLO�HP�������IRQWH��*D]HWD�0HUFDQWLO�

Page 18: Cadeia de Valor na Educação

18

2V�1RYRV�0RGHORV�GH�1HJyFLR�QD�(GXFDomR� (�OHDUQLQJ± 9DQWDJHQV�&RPSHWLWLYDV�� $SUHQGL]DGR�FRQWLQXR�H�VRE�GHPDQGD� )iFLO�DFHVVR�DRV�FRQWH~GRV� ,QWHUDWLYLGDGH�TXH�SHUPLWH�D�FRQVWUXomR�FROHWLYD�H�FRODERUDWLYD�GRV�FRQKHFLPHQWRV� 5DSLGH]�QD�DWXDOL]DomR�GRV�FRQWH~GRV��DFRPSDQKDQGR�D�YHORFLGDGH�GDV�PXGDQoDV�QR�PHUFDGR� )RUWH�XVR�GH�WHFQRORJLD�H�LQRYDomR

Page 19: Cadeia de Valor na Educação

19

2�(�EXVLQHVV�H�DV�HVWUDWpJLDV�QD�HGXFDomR� 8P�GRV�SULQFLSDLV�DVSHFWRV�GR�XVR�GR�H �EXVLQHVV�QD�HGXFDomR�p�R�LPSDFWR�FDXVDGR�QDV�HVWUDWpJLDV�GDV�HVFRODV�� $V� HVWUDWpJLDV� FRPSHWLWLYDV� FODVVLILFDGDV� SRU� 0LFKDHO 3RUWHU� VmR�XWLOL]DGDV� SHODV� HVFRODV� H� VHUmR� LPSDFWDGDV� SHOR� XVR� GR� H�EXVLQHVV��WDLV�FRPR�

±± /LGHUDQoD/LGHUDQoD HP� FXVWR�� DV� HVFRODV� GH� YROXPH� EXVFDP� SRVLo}HV�FRPSHWLWLYDV� YDQWDMRVDV� TXH� SRGHP� VHU� UHDOoDGDV� SHOR� H�EXVLQHVV� H�VXDV� DSOLFDo}HV� HP� JDQKRV� GH� HVFDOD�� RWLPL]DomR� GH� SURFHVVRV��FXUYDV�GH�DSUHQGL]DJHP��HWF�±± 'LIHUHQFLDomR'LIHUHQFLDomR�� RXWUDV� HVFRODV� YLVDP� D� REWHQomR� GH� YDQWDJHQV�FRPSHWLWLYDV� DWUDYpV� GD� TXDOLGDGH�� LPDJHP� GH� H[FHOrQFLD� H� RXWUDVDVSHFWRV�TXH�SRGHP�VHU�UHDOoDGRV�SHOR�H�EXVLQHVV�±± )RFR)RFR��DV�HVWUDWpJLDV�GH�IRFR�SRGHP�VHU�UHIRUoDGDV�SHOR�XVR�GR�H�EXVLQHVV QD�LQWHUDomR�HQWUH�D�HVFROD�H�RV�DOXQRV��SHOR�UHIRUoR�QDV�SHVTXLVDV�HVSHFLDOL]DGDV��HWF�

Page 20: Cadeia de Valor na Educação

20

2�(�EXVLQHVV�H�DV�HVWUDWpJLDV�QD�HGXFDomR� 3RU�RXWUR�ODGR��R�H�EXVLQHVV�LPS}HP�ULVFRV�jV�HVFRODV�H�DV�VXDV�HVWUDWpJLDV�GH�FRPSHWLomR��GHQWUH�DV�TXDLV�

± 2EVROHVFrQFLD�WHFQROyJLFD�± 1RYRV�HQWUDQWHV��GH�RXWURV�VHWRUHV��FRPR�8QLYHUVLGDGHV�&RUSRUDWLYDV��FRQVXOWRULDV��HWF�± 5HGXomR�QD�LPSRUWkQFLD�GRV�FHUWLILFDGRV�FRPR�GLIHUHQFLDLV�FRPSHWLWLYRV�SDUD�RV�DOXQRV�± $PSOLDomR�GD�FRPSHWLomR�JOREDO��HWF�

Page 21: Cadeia de Valor na Educação

21

&RQFOXVmR� 2� LPSDFWR� GR� H�EXVLQHVV� QD� HGXFDomR� GHYHUi�DFRPSDQKDU� D� LPSRUWkQFLD� GD� HGXFDomR� QD�HPSUHJDELOLGDGH�GDV�SHVVRDV�� &RP�R�FUHVFHQWH�DYDQoR�GD� WHFQRORJLD�QRYRV�PRGHORV�GH� QHJyFLR� HVWmR� VXUJLQGR�� FULDQGR� GHVDILRV� SDUD� DV�HVFRODV�WUDGLFLRQDLV�� 2� H�OHDUQLQJ� UHSUHVHQWD� XPD� LQRYDomR� GLVUXSWLYD� H�UDGLFDO�H�FRORFDUi�HP�ULVFR�DV�HVFRODV� WUDGLFLRQDLV�TXH�QmR� VH� SUHSDUDUHP� SDUD� DFRPSDQKDU� VHX�GHVHQYROYLPHQWR��