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Sensacional! THE RENT A CAR INDUSTRY IN BRAZIL 2010 This annual report had its greenhouse emission compensated by rainforests. BRAZILIAN CAR RENTAL ASSOCIATION - ANNUAL REPORT National Training and Qualification Programme

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Anuário da associação brasileira das locadoras de automóveis

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Page 1: Abla - Anuário 2010 - Inglês

Sensacional!

THE RENT A CAR INDUSTRY IN BRAZIL

2010This annual report had its greenhouse emission compensated by rainforests.

BRAZILIAN CAR RENTAL ASSOCIATION - ANNUAL REPORT

Be part of our campaign and

training programmes. Send us your suggestions and

co-operate with our researches to improve our sector.

The ABLA National Training and Qualification Programme is strong than ever.We are developing a concept of quality

for the car rental segment.

ASSOCIAÇÃO BRASILEIRA DAS LOCADORAS DE AUTOMÓVEIS abla.com.br

Log on our Blog of PQAabla.com.br/blog

FATT

O S

TAM

PA

National Training and Qualification Programme

C

M

Y

CM

MY

CY

CMY

K

ANUNCIO SETA.pdf 22/7/2010 15:11:11

ASSOCIAÇÃO BRASILEIRA DAS LOCADORAS DE AUTOMÓVEIS

Page 2: Abla - Anuário 2010 - Inglês
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Chairman of the Board of directors

4

ABLA - 2010 ANNUAL REPORT

Paulo Gaba Jr.

Page 5: Abla - Anuário 2010 - Inglês

during the last decade, and still with a huge

potential to keep growing if compared to ma-

ture markets. The credit expansion has made

car rentals popular and the market is ready

for this growth.

The selection of Brazil as host of both

the 2014 World Cup and of Rio de Janeiro

to host the 2016 Summer Olympics is proof

positive that Brazil has “made it”. The domes-

tic demand continues to recover in the

“favourite of the BRICs”and ABLA is suppor-

ting the Educational improvement in partner-

ship with the Ministry of Tourism.

If we consider the investments of

the Car Rental Industry in the fleet replace-

ment, no other Industry will invest more in

the World Cup and in the Olympics till 2016.

Educated and trained staff , renewed fleet and

the brazilian’s smile will be the trademark of

the global events to come. And the legacy of

these events will be an even more globalized

industry in our country.

ccording to “The Eco-

nomist” and the “Har-

vard Business School

Publishing”, Brazil has been

transformed from “country of

tomorrow” to “once-in-a-lifetime

opportunity”. And YES, I totally

agree with them!

Latin America’s largest

economy is expanding at a record

pace, with the largest annual rate

of GDP of its neighbours, and

showing the fastest recovering af-

ter global economic crisis. Brazil

has never been so popular, and

some of the reasons are the stable

currency, privatisation, libera-

lisation, smooth political power

beside a boom in global demand

for our commodities.

The brazilian Car Rental

Industry is taking advantage of

such an environment to grow

more than ten per cent annualy

5

EDITORIAL

ABrazil: The country of the present

Page 6: Abla - Anuário 2010 - Inglês
Page 7: Abla - Anuário 2010 - Inglês
Page 8: Abla - Anuário 2010 - Inglês

8

ECONOMICFIGURES

The 2010 ABLA annual report is now even more complete than the previous ones. We stress the importance of the segment of the car rental to the national economy, the strength of our development of skills training program, the generation of taxes and the impact that the sector will have on this year and on the next few years to come, with the realization of the 2014 World Cup and the Olympic Games of 2016.

Ind

ex

Savings - 2009 -

GDP - 2009 - -0,19%

Selic Tax - 2009 - 8,75%6,92%

CERTIFICATE OF CARBON OFFSETS

THE GREEN INITIATIVE HEREBY CERTIFIES THAT

ABLA Annual Report

HAS BEEN AWARDED WITH THE CARBON-FREE SEAL, FOR HAVING OFFSET 6.99

TONNES OF GREENHOUSE GASES EMISSIONS FROM THE PRODUCTION AND DISTRI-

BUTION OF THIS PRODUCT WITH THE PLANTANTION OF 45 NATIVE TREES OF THE

ATLANTICA RAINFOREST.

SAO PAULO, APRIL 2010

Magno Botelho Castelho Branco

President - Green Initiative

GREENINITIATIVE

ABLA - 2010 ANNUAL REPORT

Page 9: Abla - Anuário 2010 - Inglês

9

INTRODUCTION

his year’s annual report represents the mapping

of the entire motor production chain in Brazil,

with emphasis to the car rental segment, our

“core business”.

When the subject is car rental, our readers

can find useful information such as numbers,

graphics, who is who, in fact, everything that can

contribute to help on a day to day activities. We

are highlighting the strength of the sector that

is the largest customer of the national motor

industry, with more than 300 thousand vehicles

purchased almost every 16 months (length of the

fleet used by car rental companies).

We contribute with R$1.44 billion in

tax revenue for the government and generate

240.644 direct and indirect jobs. We want to

show that our segment is of vital importance for

the business and leisure tourism. Turn the pages

and travel through our world.T

For

eign

curr

ency

2009

(US commercial/average) (US$ billions)

1,85

Tra

de

com

mer

cial

bala

nce

2009

24,615

CERTIFICATE OF CARBON OFFSETS

THE GREEN INITIATIVE HEREBY CERTIFIES THAT

ABLA Annual Report

HAS BEEN AWARDED WITH THE CARBON-FREE SEAL, FOR HAVING OFFSET 6.99

TONNES OF GREENHOUSE GASES EMISSIONS FROM THE PRODUCTION AND DISTRI-

BUTION OF THIS PRODUCT WITH THE PLANTANTION OF 45 NATIVE TREES OF THE

ATLANTICA RAINFOREST.

SAO PAULO, APRIL 2010

Magno Botelho Castelho Branco

President - Green Initiative

GREENINITIATIVE

Page 10: Abla - Anuário 2010 - Inglês

TABLE OF CONTENTS

48

20

34

12

22

30

35

EDITORIAL

INTRODUCTION

ANFAVEA

INSURANCE COMPANIES

STATISTICS

CESVI

ABLA ACTIONS

OPINION EXECUTIVE PRESIDENT

Message from João Claudio Bourg

The contents of the annual report

Industry: National figures

How to calculate your insurance premium

Financial results of the vehicle rental sector

Quick repair at low-cost

The highlights of 2009

Welcome message from Paulo Gaba Jr.

14 - New fleet – Economy cars

24 - Level of safety

16 - Good business – Financial figures

26 - Level of visibility

18 - Customers’ profile

28 - CESVI tips

4648

50 52 56

36

PERSPECTIVE

CNT

SERASA

TRAINING PROGRAMME

VEHICLE MANUFACTURERS

BOARD OF DIRECTORS

The growth of the vehicle rental segment

Message from the Confederation

A commercial eye for detail

The challenges

Heads and deputies

56 - Volkswagen

57 - Fiat

58 - Chevrolet

60 - Ford/Renault

62 - Toyota/Honda

64 - Kia/Hyundai

66 - Citroën/Nissan

67 - Mitsubishi/Mahindra

38 - Audit committee

40 -Regional board – South

41 - Regional board – Southeast

42 - Regional board – Midwest

43- Regional board – North

44 - Regional board - Northeast

ABLA - 2010 ANNUAL REPORT

Page 11: Abla - Anuário 2010 - Inglês

TABLE OF CONTENTS EXECUTIVE BOARD

6870

MINISTRY OF TOURISM

ENTITIES/PARTNERS

Message from Luiz Barretto - Minister

Associated companies

PERSPECTIVE

CNT

SERASA

TRAINING PROGRAMME

VEHICLE MANUFACTURERS

The growth of the vehicle rental segment

Message from the Confederation

A commercial eye for detail

41 - Regional board – Southeast

44 - Regional board - Northeast

Board of directors: Paulo Gaba Jr., Paulo Nemer,

Alberto de Camargo Vidigal, José Adriano Donzelli, Saulo

Fróes, Nildo Pedrosa, Carlos Rigolino Júnior, Alberto Faria,

Roberto Portugal, Erozalto Nascimento (in memory), Luiz

Mendonça and Marcello Simonsen. Board of directors (assistants): Carlos Teixeira, João Carlos de Abreu Silveira,

Eládio Paniágua , Luiz Carlos Lang, Cássio Lemmertz, Paulo

Miguel, Alberto Nemer Neto, Reynaldo Tedesco, Valmor

E. Weiss, Marcelo Fernandes, Carlos Faustino, Nelma

Cavalcanti Audit committee: Antonio Pimentel, Eduardo

Corrêa, Paulo Bonilha Jr., Flavio Gerdulo, Raimundo

Teixeira, Jacqueline Moraes de Mello. Audit committee (assistants): Joades Alves de Souza, Felix Peter, José

Zuquim Militerno, João José Regueira de Souza, Marco

Antonio Lemos e Emerson Ciotto. Editorial board: Aleksander Rangel, Eduardo Corrêa, Marconi Dutra

e Saulo Froés.

Executive president: João Claudio Bourg.

ABLA – Annual report 2010 Project, creation and execution Fatto Comunicação 360º -

www.fattostampa.com.br +55 11 5507-5590 General co-ordination Decio Cudmane/ Nilvando Filgueira/

Weber de O. Mesquita Director of contents Rogério

Nottoli (Journalist in charge - MTB: 31056) - r.nottoli@

fattostampa.com.br Art editor Renato Prado Art assistants Erica Igue and George Gargiulo Editors Roberto Ferreira and Juliana Nottoli Photos George

Gargiulo e Shutterstock Trainees Gabrielle Victoriano e

Mariana Fernandes.

Printing and design HR Gráfica e Editora.

The Brazilian Association of Car RentalRua Estela, 515 - Bloco A - 5º Andar

Cep: 04011-904 - São Paulo/SP

Telephones: + 55 11 5087-4100 Fax: + 55 11 5082-1392 -

E-mail: E-mail: [email protected]

WebSite: abla.com.br

SAUS Quadra 01 Conjunto J, 6º Andar, sala 602 Edifício

CNT Cep: 70070-010

Brasília/DF - Telephone: + 55 61 3225-6728

Fax: + 55 61 3226-0048

The ABLA annual report has no responsibility upon

opinions expressed in all articles published. The

reproduction of the articles published is permitted as long as

their original source is properly informed.

Sensacional!

THE RENT A CAR INDUSTRY IN BRAZIL

2010This annual report had its greenhouse emission compensated by rainforests.This annual report had its greenhouse

BRAZILIAN CAR RENTAL ASSOCIATION - ANNUAL REPORT

Be part of our campaign and

training programmes. Send us your suggestions and

co-operate with our researches to improve our sector.

The ABLA National Training and Qualification Programme is strong than ever.We are developing a concept of quality

for the car rental segment.

ASSOCIAÇÃO BRASILEIRA DAS LOCADORAS DE AUTOMÓVEIS abla.com.br

Log on our Blog of PQAabla.com.br/blog

FATT

O S

TAM

PA

National Training and Qualification Programme

C

M

Y

CM

MY

CY

CMY

K

ANUNCIO SETA.pdf 22/7/2010 15:11:11

ASSOCIAÇÃO BRASILEIRA DAS LOCADORAS DE AUTOMÓVEIS

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12

Financial results of the vehicle rental sector

The national motor industry played a

significant role in the market which

has accelerated the national economy

in 2009. The final financial figures

have exceeded our expectations.

ABLA has also played a large scale

contribution and also it increased the

number of vehicle sales.

The total revenue of

the sector was around R$ 4.37

billion. The vehicle rental sector

practically purchases from all

national manufacturers and even

from accredited importers.

These figures show the importance

that these entrepreneurs have to this

sector. The vehicle rental units are

still the most valuable clients to the

national car manufacturers.

* Source: Manufacturer (Percentage)

ABLA - 2010 ANNUAL REPORT

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13

STATISTICS

Efficiency of the sector (R$ in billions)

Sales participation – Automotive sector

2008 - 3,99

2008 - 11,40

2009 - 4,37

2009 - 9,02

2007 - 3,49

2007 - 8,22

2006 - 3,17

2006 - 11,09

2005 - 2,91

2005 - 11,05

2004 - 2,68

2004 - 11,30

2003 - 2,35

2003 - 9,20

Volkswagen

Fiat

GM

Ford

Renault

Toyota

Outros

2003

34,1

30,2

27,1

-

-

-

8,6

2004

33,3

26,4

30,2

-

-

-

10,1* Source: Manufacturer (Percentage)

(Percentage)

2005

32,6

29,3

30,1

-

-

2,8

5,2

2006

30,7

30,7

30,1

-

-

2,9

5,6

2007

31,1

28,7

32,8

-

-

2,7

4,7

2008

30,91

29,48

29,61

-

1,83

1,16

7,01

2009

29,52

27,32

23,74

3,92

3,54

1,03

10,93

Composition of the fleet per manufacturers*

200920072005 2008200620042003

200920072005 2008200620042003

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14

New fleet – Economy cars

the market demands - the sector responds

to it. The average age of all vehicles of

the national vehicle fleet from all rental

business is around 16.5 months old, more

specifically for large fleet owners.

For the rent a car sector the average

is 12 months old, taking into consideration

that the consumer is aware of the vast

range of options and offers in relation to

vehicle rental sector. The number of the

existing car rental companies in the market

has grown in relation to 2008, when there

was a slight decrease in relation to 2007.

This shows that the entrepreneurs

of this business are expecting a real growth

and profits that the vehicle rental business

offers nevertheless with great caution,

given the nature of this business which is

not suitable for high risk takers ”gamblers”

neither amateurs.

ABLA - 2010 ANNUAL REPORT

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15

STATISTICS

2008 - 1.893

2008 - 16

2009 - 1.955

2009 - 16,5

2007 - 1.905

2007 - 15

2006 - 1.952

2006 - 14

2005 - 1.964

2005 - 15

2004 - 1.985

2004 - 15

2003 - 2.340

2003 - 15

Existing car rental branches in the market (quantity)

Fleet of the sector (number of cars)

Average age of the fleet (months)

2008 - 318.865

2009 - 363.456

2007 - 283.562

2006 - 250.204

2005 - 223.811

2004 - 203.650

2003 - 181.900

200920072005 2008200620042003

200920072005 2008200620042003

200920072005 2008200620042003

Page 16: Abla - Anuário 2010 - Inglês

16

Good business – financial figures

The car rental segment is an excellent

business for the Brazilian economy.

In 2009, R$ 1,433 billion were

automatically collected by the Internal

Revenue Service. It is a real high

taxation rate for a segment that

generates 240 thousand direct and

indirect jobs. Car manufacturers, car

dealers, motor shops, petrol stations,

indeed an important segment linked

directly to the vehicle rental sector.

The main scope of the business

is still the subcontracting of the car

fleet, nonetheless with the projection

of tourism, leisure segments and more

business, this segment tend to grow over

the next years.

ABLA - 2010 ANNUAL REPORT

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17

STATISTICS

2008 - 209.061

2009 - 240.644

2007 - 194.838

2006 - 185.560

2005 - 178.240

2004 - 168.200

2003 - 165.500

Contribution to taxes (in R$ billions)

Generation of jobs (direct and indirect)

2008 - 1,273

2009 - 1,443

2007 - 1,056

2006 - 0,941

2005 - 0,867

2004 - 0,790

2003 - 0,697

Fleet Outsourcing

Tourism (leisure)

Tourism (businesses)

2003

58

24

18

2004

57

27

16

2005

55

28

17

2006

54

29

17

2007

55

27

18

2008

55

27

18

2009

52

22

26

Business profile (percentage)

200920072005 2008200620042003

200920072005 2008200620042003

Page 18: Abla - Anuário 2010 - Inglês

18

Economy

Medium

Luxury

Utility/ Vans

2003

69,7

12,5

7,2

10,6

2004

70,4

12,9

5,9

10,8

2005

71,1

12,6

6,1

10,2

2006

70,8

12,9

5,9

10,4

2007

72

12

6

10

2008

71

13

6

10

2009

66

14

6

14

Composition of the Fleet by Model (percentage)

More than just an economy car

2008 - 16,2

2009 - 16,8

2007 - 15,1

2006 - 14,1

2005 - 12,2

2004 - 10,1

2003 - 8,7

Number of customers (in millions)

200920072005 2008200620042003

ABLA - 2010 ANNUAL REPORT

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19

STATISTICS

Between 21 and 24 years old: 4%

Married: 65% Higher education: 89%Secondary education: 11%Single/Divorced: 35%

Between 25 and 45 years old: 85%45 years old and over: 11%

Service: 41%Industry: 30%

Professionals: 7%Trading: 11%

Others: 11%

Profile of the car rental branchesArea of Action

Male: 80%

Female: 20%

Gender Average age

Marital status Education

Page 20: Abla - Anuário 2010 - Inglês

20

It was a good year

This was the evaluation of the Brazilian motor industry for 2009, despite

of a slight decrease in the production of cars in relation to 2008 as a

result of the global recession and the Brazilian economic situation.

3.18 million vehicles were produced and this represented a slight fall of

1% in relation to 2008, the best year of the motor industry over the past

10 years.

The reduction of the IPI (Brazilian Federal Tax) for vehicles,

which expired in 31. March. 2010 helped the commercialization of

vehicles stimulating the Brazilian people to buy.

The dream of a new car has turned into reality and the level

of employment in the motor industry grew significantly. There was a

huge boost in the importation sector. With the stability of the American

dollar, even knowing that it was one of the most dramatic fall during the

entire year, 500 thousand imported vehicles were officially registered

in Brazil. On the other hand exportation was hindered due to the weak

American dollar. In Brazil last year the total number of sales of vehicles

stayed around 3.341 million, a growth of 28.2% in relation to 2008.

The 1.0 litre car models were highly demanded in 2009,

1.178.752 vehicles were sold: 51% of the internal sales of national cars.

Nonetheless flex motorization vehicles represented 84% of the internal

sales, showing a growth of 3% in relation to 2008.

2010 – The year has started with full power. In the first two months of

2010, 495.689 vehicles were manufactured, showing a growth of 13%

in relation to the same period in 2009. The numbers of exportation

grew 50%, with 101.223 vehicles sold to the external market comparing

to the same period in 2009 when 49.7 thousand vehicle were sold.

The number of registered cars was very significant: 434.269 in 2010,

396.800 in 2009.

ABLA - 2010 ANNUAL REPORT

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21

ANFAVEA

1,79

1,82

2,20

2,52

2,61

2,98

3,22

3,18

2002

2003

2004

2005

2006

2007

2008

2009

Year

2005

2006

2007

2008

2009

Imported

0,088

0,142

0,267

0,375

0,476

National

1,626

1,785

2,194

2,445

2,664

Total

1,714

1,927

2,462

2,820

3,141

Annual production figures

In millions

In millions

In millions

Registration of imported andnational vehicles figures

Year

2003

2004

2005

2006

2007

2008

2009

Market Share (percentage)

4%

22%

50%

78%

86%

87%

84%

Sales of flex models

Grand Total

1,3

1,3

1,5

1,6

1,7

2,2

2,4

2,7

Year

2002

2003

2004

2005

2006

2007

2008

2009

Year

2002

2003

2004

2005

2006

2007

2008

2009

Internal sales of national vehicles

1.0 liter vehicle

820.135

707.430

742.005

757.235

874.507

1.066.516

1.110.059

1.178.752

1000cm3 participation in %

66,7

63,2

57,3

56,2

56,2

54,0

50,6

37,8

Internal sales of 1.0 liter vehicles (Imported and National)

(Brazilian Automotive Industry Association)

Units Sold

48 thousand

328 thousand

812 thousand

1,430 million

2,003 millions

3,329 millions

2,54 millions

Page 22: Abla - Anuário 2010 - Inglês

22

Quick repair at low cost

he automotive market can now use

the CAR Group (Automotive CESVI

Rating) to obtain technical information

for both consumers and insurers about

the estimated cost of the quick repair

services of the vehicles sold in Brazil.

This ranking was developed

by the Research & Development

Department that points out to each

category of vehicle models which are

better able to provide a low cost service

and quick repair service for the

motor shop.T ABLA - 2010 ANNUAL REPORT

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23

CESVI

Tips for brand new and used cars

With this information, consumers

can compare, at the time of purchase, any

kind of vehicles they are interested. The trend

shows that models with better ranking within

the ranking patterns can also secure more

advantage, since the cost of repair is used as a

basis for calculating the total amount charged

by the insurance companies.

Data from the CAR Group can also be

very useful during the choice of used cars, so

the cost of any repairs will not be a great loss

to the consumer’s pocket, since the majority

of cars older than five years of use do not have

insurance.

How to get to the indexes? The name of this ranking comes from the

fact that the vehicles are classified into groups.

Each group represents a range of values in rela-

tion to their weighted average cost of repair. On

a scale from 10 to 60, the lower is the number of

the group classification of the vehicle the better is

the cost of the repair services.

To get to the indexes from the CAR

Group, the vehicle passes through a technical

analysis. The CESVI receives the vehicle before

its release, conducts crash tests of the model on

the front and rear areas and it also makes all the

necessary repairs and an analysis of each specific

part involved.

In this work are identified ‘part-num-

bers’, the values and times of replacement of

repair parts. They also provide budget of the costs

of materials and supplies for painting. The study

ends with general analysis of the damage, conclu-

sions about the repairs, replacements made and

suggestions for modification to the car

manufacturers.

1 - Front bumper 2 - Hood or bonnet 3 - Optical assembly front left 4 - Optical assembly front right 5 - Rear bumper 6 - Front grill 7 - Front logo 8 - Rear right emblem 9 - Front reinforcement crossmember10 - Front panel assembly11 - Front left fender12 - Front right fender13 - Radiator14 - Front left bumper stand15 - Front right bumper stand16 - Front impact absorber17 - Rear left emblem18 - Radiator deflectors 19 - Grill fender20 - Front left mud flap21 - Hood latch or bonnet22 - Rear logo23 - Front right mud flap24 - Rear left light25 - Front bumper molding26 - Rear right light27 - Windshield ornament28 - Rear panel29 - Front left door molding30 - Windshield31 - Trunk or boot door32 - Front left door33 - Front right door molding34 - Front right door35 - Condenser (air conditioner)

Parts that require replacement more often

The benefits of the vehicle classification The CAR Group represents an evolution which provides real information that builds up gradually a solid relationship among car manufacturers, car dealers and insurance companies. It also provides greater transparency to the consumer. The conse-quences are beneficial to all involved. Insurance companies can set up premium rates the excess or deductible amounts more accurate, since they will be based on technical information.

The car manufacturers and car dealers have the advantage of having all innovations in terms of vehicle repair costs.

The consumers can now buy vehicles based on the repair costs.

(Automobile Studies Center)

Page 24: Abla - Anuário 2010 - Inglês

24

Level of safety

The classification of the

vehicles in relation to safety

is based on a study which

mainly focuses on passengers

and the vehicle as well, called

Level of Safety.

By using this tool the

consumer can compare which

vehicle offers the highest

level of safety before buying a

brand new car.

ABLA - 2010 ANNUAL REPORT

Page 25: Abla - Anuário 2010 - Inglês

25

Methodology According to the weighting among the components related to active safety, passive safety and patrimonial safety in each model, the rankings are divided into categories of vehicles. The classification of vehicles in this ranking varies from 0.5 to 5 stars (5 being the highest score). High scores indicate better availability of components of safety. The score of each component takes into account the following weights:

Serial production component: 100% of punctuation. Optional: 50% of the points.

Some conclusions of the study

Vehicles rated with 3.5 stars, mainly provide key components for security, such as AIR BAG and ABS.

69% of vehicles which have been analysed did not exceed 3 stars.

None of the vehicles categories COMPACT PICK UP, MULTIVAN and COMPACT SW exceeded the rating of 2 stars.

In the category COMPACT HATCH, which includes the majority of vehicles sold in Brazil, the highest score was 3 stars.

In the categories COUPE and ROADSTER, which leads the imported vehicles, the lowest score starts from 4.5 stars.

CESVI(Automobile Studies Center)

Page 26: Abla - Anuário 2010 - Inglês

26CESVI

Level of visibility

Having in mind, the question of accidents caused by lack of visibility of

the driver, on the rear part or blind spots of the car, CESVI Brazil has

concluded a study that classifies vehicles according to the level of visibility

provided to the driver.

We measured the level of visibility of the top sales domestic

vehicles, which were divided by categories (hatchback, sedan, pick up,

minivan, utility and SW).

By defining the specifications and parameters, we can say that the level of visibility provided in the vehicles is assisted by external and internal rev mirrors. The items that determine the visibility are the windows, mirrors, rev mirrors, body and blind spots. Therefore, we took into account the analysis of three types of visibility in the vehicles: Rear view (provided by the internal rev mirror); Lateral view (provided by the side mirrors); Front view (provided by the windshield and the lateral windows). The results took into account the measurement and analysis of areas which obstruct or make, the visibility of the driver

more difficult.

The calculation of the total level of visibility of the vehicle, was performed by an arithmetic average of the results of three types of visibility: rear, lateral and front view. The classification is based on a range of 0.5 to 5 stars, and may also show grades with 0.5 star (two and a half stars, for example). The higher the score, the better the visibility of the vehicle. On the official website of Brazil CESVI, it is possible to find a comparison of models of vehicles with the information from all those levels developed by the Centre’s research department. To check, log on to www.cesvibrasil.com.br/ indices/comparative.aspx

Evaluation methods Ranking

ABLA - 2010 ANNUAL REPORT

(Automobile Studies Center)

Page 27: Abla - Anuário 2010 - Inglês

29

CESVI

Page 28: Abla - Anuário 2010 - Inglês

28

10 Tips from CESVI to save your car from flooding

any drivers have already faced situations of flooding on roads that resulted in damage

to their vehicles, and even life-threatening conditions. Therefore, BRAZIL CESVI (Center of

Experimentation and Road Safety) is describing below, ten recommendations for the driver

to maintain vehicle in flooded areas.

If the engine dies during the trip, never try to re-start the engine, keep it off and remove the vehicle to a garage. Facing the possibility of admission of water, this practice reduces the risk of damage to the engine by a hydraulic shim.

Watch the height of water level in the flooded area as most of the car manufacturers establish a maximum height of the water level cannot exceed the centre of the wheel.

It is advisable that during the flooding, the vehicle should be driven at low speed, keeping the rotation of the engine around 2,500 rpm, which reduces the variation in the level of water splashing inside of the engine and the risk of damaging electronic parts. It also improves driving ability and reduces the level of slippage.

For vehicles equipped with automatic transmissions, gear shift should be done manually by selecting the “1” position. Thus, the vehicle can move at low speed and at higher rotation of the engine. Another possibility is to manually switch to change gears between “N” position and “1” position in order to maintain low vehicle speed during the situation, without affecting the rotation of the engine, which should be around 2,500 rpm.

Some vehicles offer an optional

automatic adjustment of traction, known

as “Winter” or “SNOW”. Though this

function is to provide greater safety

during areas of low grip, such as snow

or mud, preventing the vehicle to skid,

thanks to the differential lock, it should

also be used during floods as it benefits

the control of vehicle speed and the

rotation of the engine.

M

1

2

3

4

5

ABLA - 2010 ANNUAL REPORT

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29

CESVI

Stay calm while driving on flooded areas. Symptoms such as an increase on effort to steer (power steering), variation in the brightness of the dashboard lights, audible alerts, fluctuation of pointers, electronic injection alert light, battery and ABS (if available), an increase on the effort to apply the brakes and stop functioning traction 4 X 4 (diesel vehicles), probably because this whole situation is caused by loss of adhesion between the belt and its auxiliary pulley power steering pump, alternator and vacuum pump (diesel vehicle), and in most cases, a sporadic fact that does not prevent the passenger driving ability. Only reinforces the caution and keep the lowest number possible of connected devices.

It is recommended to turn off the air conditioner, thus reducing the risk of hydraulic shim. This practice prevents some components from splashing water in the air collector of the engine. Lowered and turbocharged vehicles, most often, are more likely to suffer hydraulic shim, so it is advisable to maintain the originality of the car manufacturer. If the vehicle is under these conditions, please pay attention to step up of the suggested procedures.

For more serious cases of flooding, it is recommended to make a preventive check-up, correcting, for example, possible alterations of the electronic injection system, often simple and elusive at this stage, as bad contacts, but which subsequently can generate major disruptions.

There may be, among others, the contamination of the canister, transmission oil, rear and/or front axle, in the case of vehicles with rear-wheel drive or 4X4, which determines the reduction of the durability of the components, and the increase on the risk of failures in the clutch, suspension and brakes. To tackle the effects of this possibility, it is recommended to go promptly to a motor shop and ask for the assessment of such items.

If there is consecutive driving on flooded areas, it is recommended to clean the ventilation system, as it will be subject to contamination by fungi, bacteria and micro-organisms, requiring cleaning the whole system for safe use.

6

7

8

9

10

(Automobile Studies Center)

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30

Real achievement

Em Brasília The sector is pleased with the new decisions

Car sharing

The ABLA is pleased to announce another great achievement for the sector of car rental. It was published on March 23rd in “Diario Oficial da Uniao”, Resolution 345 of Contran full text of which we reproduce: “The foreigner who wants or needs to drive in Brazil no longer is required to submit the sworn translation of the original portfolio’s license. Simply present the original driver’s license within the period of validity, and identification document, which can be a passport.

Two important legal achievements for the ABLA at the end of 2009. This first decision was made by the Superior Court of Justice (STJ): “All traffic violations reported after 30 days of the infraction will not be paid by the car rental branch owner or by the driver of the vehicle”; This second decisions refers to the illegality of the warden traffic officers to exercise the power of the police. The action of the lawyer Adriano Augusto Pereira de Castro, legal advisor to the ABLA, was of great importance in both cases.

It was already deployed in over 400 cities worldwide. The car sharing service is coming to several cities in Brazil. The number of users increases every month. In Sao Paulo, where the service began in the end of last year, users pay rates starting at R$ 22 per hour of use. The target audience are people who have to move quickly throughout the city, but who do not have a car.

With this measure, was given the green light to foreign tourists to rent and drive a car in Brazil. That means big business opportunities for all, on the eve of World Cup 2014 and also the 2016 Olympic Games. The ABLA has closely followed the process that culminated at the end of the requirement, always encouraging the commitment of the authorities to resolve the issue. It was a great achievement for everyone! Certainly, the measure will positively influence the business of our industry. In the past many businesses were not concluded more specifically in the leisure segment due to the previous requirements.

The purpose of the requirement for sworn translation of the driving qualification for foreigners was a great achievement for the car rental segment.

ABLA - 2010 ANNUAL REPORT

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ABLA ACTIONS 2009

Car sharing

Radio

The regulatory legislation 5.525/09 Act, elaborated by congressman Mr. Beto Albuquerque (PSB-RS), is still in transit at the General Congress of Brazil, awaiting for approval. It aims to obtain statistical data about traffic accidents. This decision will result in having at least 30% of the total fleet of vehicles inspected.

The National Qualification and Training Programme has developed several actions, being one of them the Radio ABLA, which can be accessed by logging on: www.abla.com.br, which is the direct link to the Radio Abla. Suggestions, complaints, ideas and other requests are welcome.

Regulatory legislation – 5.525/09 Act

31

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32ABLA ACTIONS 2009

The right decision

2010 could not have started better for the segment. The decision of Judge Adriane Aparecida Bessa, 1st Vara do Juizado Civil e Criminal da Comarca de Pouso Alegre – MG - Brazil, enforces the inapplicability of the Act 492 (approved in 1969 as a result of three consecutive decisions in, 1966, 1967 and 1968 of the Federal Supreme Court)

T he programme, “No Accident” (CESVI - Brazil initiative along with other supporting parties, including the ABLA) has the main objective of drawing the attention of our society and authorities to the need of deploying a National Plan for Road Safety in Brazil, based on real statistics and data (which may be seen in this annual report pages 24-31) and coordinated actions across the country. The ABLA support all initiatives aimed at improving the quality of traffic in large urban centres and can help reduce the risk of traffic accidents, which is the major cause of death.

which states: “the car rental companies are responsible for any damage caused by their clients”. Arbitrarily, Act 492 states that the rental car company and the client are accountable to others (third parties) as a result of damage caused by the client. This position is not appropriated once the car rental companies

and their clients have no relationship whatsoever with third parties. The liability of the car rental companies before their clients is straightforward, according to the Brazilian Civil Liability Rules.

Fewer accidents

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34KNOW MORE

How insurance companies calculate their premium rate?

The final price of car insurance is calculated in a way that at the end of 12 months the total cost of the insurance is less than 100% of the premium charged. The costs of the insurance companies, in a simple and didactic way of explaining the cost, consist of the following groups: costs with accidents + administrative expenses + taxes + commissions paid to insurance brokers.” Therefore, the amount charged to the client for the premium during the length of 12 months, should be higher than the total cost of the items described above. It is easy to notice that among all the items described above, the most important one is the accident claim. The probability of this occurrence are determined by current calculations, susceptible to variations during the period in which the insurance company took the risk to indemnify, causing the prices of policies to increase or decrease over the time. The remaining items, to some extent, are more susceptible to control by the insurance companies. The costs of accidents can be influenced by direct consequences based on the frequency and the scale of the accident claims, as well as the increase in the cost of the services and parts, in terms of partial loss, total

loss, the increase of theft / robbery of vehicles. In addition to this the actuarial calculations also reflect the composition of the amounts during the course of the time. Other variables, such as losses from acts of nature: hailstorms, floods, and etc… also influence more or less in final pricing depending on what the insurance companies provide based on the previous actuarial calculations. Another important aspect is that the acceptance or not of risk taking and the pricing calculation is not the only source for the insurance market. This means that each insurance company, based on previous experience and past results determined their insurance price according to region, client profile, brand, model, year of the vehicle, and general activity of the client. As you could notice, there is not even a single rule that determines the final pricing in the automotive insurance market. Therefore it is always advisable to seek guidance about the insurance policy with the broker you trust and in particular with those who have expertise in segment in which the insurance policy is inserted.

MAJOR ITEMS/ASPECTS THAT INFLUENCE THE

PRICING OF AUTOMOBILE INSURANCE.

ABLA - 2010 ANNUAL REPORT

C

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KNOW MORE

35

OPINIONEXECUTIVE PRESIDENT

The car rental market is booming

Companies are subcontracting their fleets even more and the tourism and leisure businesses are boosting the day-to-day car rental industry. These new changes in habits is the reflection of the maturation and globalization of our industry. The expansion of car rental business in Brazil is something serious, competent which was generated by entrepreneurs who seek quality care and referrals to other segments. So the car rental companies are the largest customers of domestic automobile industry and also of the car importers. One sector that is responsible for

generating 240,644 direct and indirect jobs and collects 1.443 billion in government taxes must be respected. We still have big challenges ahead in the next years to come. One of them is to improve the infrastructure of government services, in the airport, on federal, state and local roads. Our main objective of popularizing the rent a car sector has been reached. When talking about popularization means to allow those many credit card holders to have access to car rentals companies, something still currently limited because of credit restrictions. Nowadays there is a lot of talking about the 2014 World Cup and the Olympic Games in Rio in 2016 as events that will boost the growth of Brazil. It won’t be necessary to wait that long! The industry is ready to grow together, starting today!

THE CAR COMPANIES ARE PRODUCING MORE AND THE BANKING

SYSTEM IS ALSO FINANCING MORE. YES, BRAZIL IS BOOMING.

João Claudio BourgExecutive president of ABLA

Education: Degree in mechanical engineering.Recent business experience: Mr. Bourg

held a variety of positions at Ford, Fiat, Kia, Caltabiano Group and Hyundai, with large

knowledge in sales and after sales.

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36

Head of Department: LUIZ LOPES MENDONÇA FILHO

Assistant: MARCELO RIBEIRO FERNANDES

Assistant: PAULO MIGUEL JÚNIOR

Assistant: ALBERTO NEMER NETO

Head of Department: ROBERTO BACELAR PORTUGAL FILHO

Assistant: REYNALDO TEDESCO PETRONE

Head of Department: EROZALTO NASCIMENTO

Assistant:VALMOR EMILIO WEISS

Head of Department: MARCELLO WALLACE SIMONSEN

Assistant:CARLOS ROBERTO PINTO FAUSTINO

President

PAULO GABA JR.

Vice-President PAULO ROBERTO DO VAL NEMER

Executive president: JOÃO CLAUDIO BOURG

ABLA - 2010 ANNUAL REPORT

(In Memory)

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37

NATIONAL BOARD

Head of Department: ALBERTO FARIA DA SILVA

Assistant:JOÃO CARLOS A. SILVEIRA

Head of Department: ALBERTO DE CAMARGO VIDIGAL

Assistant:CARLOS BENEDITO ADÃO TEIXEIRA

Head of Department: CARLOS CESAR RIGOLINO JUNIOR

Assistant:CÁSSIO LEMMERTZ

Head of Department: JOSÉ ADRIANO DONZELLI

Assistant:LUIZ CARLOS LANG

Head of Department: NILDO PEDROSA

Assistant:NELMA CAVALCANTI SOBRAL

Head of Department: SAULO TOMAZ FRÓES

Assistant:ELÁDIO PANIAGUA JR.

rofessionalism is the word to describe the members of the national board and

the executive board of ABLA. Nowadays only those companies that are serious and strong will receive solid investments from real entrepreneurs.

P The vehicle rental segment is one of the most important in the country. It generates more than 240.000 direct and indirect jobs. It also has a large contribution in terms of vehicles manufactured in Brazil.

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38AUDIT COMMITTEE

Head of Department: ANTONIO PIMENTEL

Head of Department: FLAVIO GERDULO

Head of Department: PAULO HERMAS BONILHA JUNIOR

Head of Department: EDUARDO CORRÊA DA SILVA

Head of Department: JACQUELINE MORAES DE MELLO

Head of Department: RAIMUNDO NONATO DE CASTRO TEIXEIRA

Assistant:JOADES ALVES DE SOUZA

Assistant:JOÃO REGUEIRA DE SOUZA FILHO

Assistant:JOSÉ ZUQUIM MILITERNO

Assistant:FÉLIX PETER

Assistant:EMERSON CIOTTO

Assistant:MARCO ANTONIO DE ALMEIDA LEMOS

ABLA - 2010 ANNUAL REPORT

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49

AUDIT COMMITTEE

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40

SouthParaná VALMOR WEISS

Rio Grande do Sul FÉLIX PETER

Santa Catarina MARCO ANTONIO RAMOS GOMES

Paraná Rio Grande do Sul Santa Catarina Total

Paraná Rio Grande do Sul Santa Catarina Total

2004 13.134 9.736 3.907

26.777

2004 103 149 99

351

2005 14.930 8.520 2.560

26.010

2005 98 133 88

319

2006 15.500 7.983 2.591

26.074

2006 103 129 93

325

2007 17.050 8.861 2.902

28.813

2007 110 109 95

314

2008 20.144 10.103 3.279

33.526

2008 110 109 95

314

2009 26.340 11.113 3.910

41.363

2009 116 121 102 339

Vehicle fleet

Number of vehicle rental branches

ABLA - 2010 ANNUAL REPORT

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41

REGIONAL BOARD

Minas Gerais MAURO ROBERTO ALVES RIBEIRO

Minas Gerais LEONARDO SOARES NOGUEIRA SILVA

Espírito Santo MARCIO CASTELO BRANCO GONÇALVES

Grande São Paulo ELÁDIO PANIAGUA JR.

São Paulo Interior MARCELO FERNANDES

Rio de Janeiro GUSTAVO DO CARMO AZEVEDO

Southeast

Espírito Santo Minas Gerais Rio de Janeiro São Paulo SP interior Total

Espírito Santo Minas Gerais Rio de Janeiro São Paulo SP interior Total

2004 5.975

20.365 18.261 61.346 19.115

125.062

2004 101 190 135 293 148 867

2005 6.090

28.960 19.365 66.996 21.087

142.498

2005 94 201 131 312 151

889

2006 6.255 33.145 22.936 75.324 23.875

161.535

2006 97 213 128 301 149 888

2007 7.006 37.454 26.147 85.116 26.501

182.224

2007 82

220 117 250 194 863

2008 7.950

42.327 28.762 93.628 29.881

202.548

2008 82

220 117 246 192 857

2009 8.500 45.559 33.076 106.657 32.820

226.612

2009 89 216 118 225 179 827

Vehicle fleet

Number of vehicle rental branches

Grande São Paulo FLAVIO GERDULO

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42

Distrito Federal RODRIGO FLÁVIO SÁ RORIZ

Mato Grosso ALVANI MANOEL LAURINDO

Mato Grosso do Sul MARCO ANTONIO DE ALMEIDA LEMOS

Goiás JOADES ALVES DE SOUZA

MidwestNorth

Distrito Federal Goiás Mato Grosso M. Grosso do Sul Total

Distrito Federal Goiás Mato Grosso M. Grosso do Sul Total

2004 7.450 4.632 2.003 1.420

15.505

2004 43 48 26 36

153

2005 9.225 4.830 2.110 1.520

17.685

2005 48 45 21 33

147

2006 10.245 5.862 1.573 2.293

19.973

2006 47 45 29 17

138

2007 11.893 6.683 1.856 2.637

23.069

2007 46 58 18 28

150

2008 13.667 7.618 2.172 3.112

26.569

2008 46 52 18 28

144

2009

15.180 7.000 3.423 3.215

28.818

2009 49 44 12 24

129

Vehicle fleet

Number of vehicle rental branches

ABLA - 2010 ANNUAL REPORT

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43

REGIONAL BOARD

Rondônia/Acre ANTONIO DA SILVA

Amazonas VICTOR SIMÕES DA SILVA

MidwestNorth

Acre Amapá Amazonas Pará Rondônia Roraima Tocantins Total

2004 89

656 2.281 4.379 291 256 249

8.201

2005 97

632 1.990 4.732 305 296 258

8.310

2006 98 731

1.996 5.387 312 309 351

9.184

2007 110 819

2.236 6.033 384 352 400

10.334

2008 131 950

2.594 7.328 457 426 489

12.375

2009 200 420

1.820 8.000 600 503 567

12.110

Vehicle fleet

Acre Amapá Amazonas Pará Rondônia Roraima Tocantins Total

2004 5 7 17 60 9 8 11

117

2005 5 6 16 68 8 10 12

125

2006 5 6 17 63 11 10 12

124

2007 5 6 18 60 8 8 9

114

2008 5 6 18 60 8 8 9

114

2009 7 7

21 51 11 12 12

121

Number of vehicle rental branches

RoraimaCÉLIO FONSECA

Pará/Amapá JOSÉ EMILIO HOUAT

Tocantins FÁBIO BERTOZZI

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44

Alagoas LUSIRLEI ALBERTINI

Ceará/Piauí ALEKSANDER RANGEL

Bahia MARCONI DUTRA

Maranhão ANTONIO CÉSAR DE ARAUJO FREITAS

VALDIR LAURINDO (ASSISTANT)

Bahia SIMONE PINO

Northeast

Alagoas Bahia Ceará Maranhão Paraíba Pernambuco Piauí R. Grande do Norte Sergipe Total

2004 1.563 9.321 3.498 1.284 993

5.839 523

3.721 1.363

28.105

2005 1.231 9.500 3.510 1.490 1.011 5.923 597

3.935 2.111

29.308

2006 1.246 9.623 4.233 2.158991

6.010 1.010 4.911 3.256

33.438

2007 1.383

12.244 4.699 2.395 1.090 6.791 1.111 5.599 3.810

39.122

2008 1.626

12.450 5.598 2.780 1.274 7.879 1.308 6.551 4.381

43.847

2009 1.980

13.650 9.997 3.100 1.490 9.060 1.600 9.993 3.723

54.593

Vehicle fleet

ABLA - 2010 ANNUAL REPORT

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45

REGIONAL BOARD

Paraíba OLAVO BILAC CRUZ NETO

Pernambuco ANTONIO PIMENTEL

Sergipe OTÁVIO MEIRA LINS NETO

Pernambuco JORGE QUEIROZ

Alagoas Bahia Ceará Maranhão Paraíba Pernambuco Piauí R. Grande do Norte Sergipe Total

2004 27

180 49 33 32 67 16 71 22

497

2005 25

183 51 27 29 66 14 68 21

484

2006 28 179 49 32 35 62 16 53 23

477

2007 24 182 51 28 31 64 15 41 28

464

2008 24 182 51 28 31 64 15 41 28

464

2009 30 187 81 32 33 79 19 45 33

539

Number of vehicle rental branches

Rio Grande do Norte ISRAEL JOSÉ PROTÁSIO DE LIMA

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46

The growth of the vehicle rental segment

BSeasonal events such as the FIFA World Cup and the Olympic Games will boost the national market in the next six years to come.

But according to the latest figures shown, the subcontracting segment of fleet represents a greater growth.

ABLA - 2010 ANNUAL REPORT

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47

PERSPECTIVE

Brazil has a promising future

is a word of mouth statement

going around the major global

economists, head of state from

the 1st World countries.

This has all to do with a

very strong economic policy that

controls the interest rates and

inflation. The Brazilian economy

surpassed the international

financial crises.

More investment in

many sectors of the industry was

the result of strong measures

introduced in the first months

of 2009. The motor sector was

one of them. There has never

been so much investment in

the national companies. Capital

from the headquarters searching

for a secure and solid market to

guarantee their investments and

the launch of new products. The

vehicle rental segment has grown

as well.

This segment represents

almost 9.02% of vehicles sales in

the national industry.

It could even be better if the

Federal Government could review

their taxes policy.

Even though, this sector

invests, more specifically in

qualification programmes. The

ABLA programme is used as a

national parameter.

There is still a lot of work to

do, but we know we have a very

promising future.

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48CNT

Promoting the interaction in the transport segment

The CNT (National Confederation of Transport) a non-profitable labour union was founded on 28 January 1954, based in Brasilia with a high performance throughout the national territory. Among the main objectives of the CNT is the promotion of the road, rail, maritime and air transport segments and run social activities throughout its entities - members, especially the SEST (National Service for Transport) and SENAT (National Learning Service for Transport). The SEST and SENAT are also non-profitable organizations with legal status under the private legal terms. The SEST main focus is the presentation of services and promotion of social workers transportation and autonomous carrier, aiming to improve constantly the living standards of the workers and supporting social, health, cultural, leisure and job security programmes. The services provided by SENAT mainly focus in promoting professional development to the workers including the autonomous carrier. In addition to this it also contributes to the management of programmes which focus on the education, specialization and improvement of professional performance. The services provided by SEST and SENAT are held by the units installed

in all regions of the country. They are located in strategic points, trying to be present wherever the needs of the employee is spotted. The goal is to provide support services to workers in transport and autonomous carrier, offering actions that address the technical capacity and the constant improvement by electing, as a priority, the projects of professional qualification. The integration of services between the structures SEST and SENAT aims to a constant search for improvement of living standards of workers in transport, managing, implementing and supporting programmes dedicated to social promotion in the areas of health, culture, leisure, job security as well as training / qualification of new professionals for efficiency and effectiveness of services to be rendered to the society. The SEST and SENAT still have as priority projects for qualification, re-training and job training, creating training programs synchronised with the sector’s needs. It also operates inside of the companies and operational entities by providing high qualified instructors for each specific course in order to offer training and qualification and also long-distance training.

ABLA - 2010 ANNUAL REPORT

Untitled-1 1 19/10/2010 16:55:21

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CNT

Untitled-1 1 19/10/2010 16:55:21

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50SERASA

The importance of the car rental segment in the national market

The more solid and developed the economy the larger is the car rental industry. In Brazil, contrary to the reality of most developed countries, the car rental industry is full of opportunities by covering from the corporate client to the tourism. There is enough space to scale and broadening the profit margin. The sector is deeply investing, resulting in real participation towards the growth of the country. In relation to credit, the Serasa Experian is the key partner to the sector by offering the most advanced system in terms of decision-make, by broadening business security and profitability.Solutions to marketing planning and market segmentation in

lifestyle patterns are also available by Serasa Experian. Improving customer relationship, reducing investment in efforts to generate sales and lower costs in the transaction, in addition to gain competitive advantages are some aspects achieved by using appropriate marketing strategies. Congratulation to ABLA - Brazilian Association of Car Rental board of directors, in the person of its president Joao Claudio Bourg, the frontline work of their members, representing them in all levels of interest, transparency and ethics. Serasa Experian reinforces its bonds with the ABLA success and the entire industry.

Ricardo LoureiroCEO Serasa Experian and Experian Latin America

ABLA - 2010 ANNUAL REPORT

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SERASA

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52

The Challenge

ABLA has emanated efforts in terms

of co-operation to strengthen

the level of qualification of the

vehicle car rental segment. Based

on this in 2009 it started a new

national qualification and training

programme. In addition to its own

resources, it is also working in

conjunction with the Ministry of

Tourism – Mtur as a result of Sector

Development Project for vehicle

rental segment.

The presentation of the

programme mentioned above

took place in 2009 where several

exhibitions where held, with the

participation of entrepreneurs,

professionals and representatives of

this sector.

By drawing strategies and

actions of this specific project,

the participants have played an

enormous contribution during the

regional seminars held in Belem,

Belo Horizonte, Brasilia, Cutitiba

and Recife and also during the

The ABLA National Qualification and Training

Programme is the example for other segments

ABLA - 2010 ANNUAL REPORT

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53

TRAINING PROGRAMMESMINISTRY OF TOURISM

National Car Exhibition and IX

Forum.

In 2010 some actions

aimed, above all, pave the way for

the realization of training courses

for professionals and businessmen

and qualification of the services of

car rental companies. Noteworthy

among them the Development

of Chart of Occupations and

Responsibilities. The IDT - Institute

of the Development of Transport, an

entity linked to CNT is conducting

within the project, a survey to know

what the knowledge, skills and

attitudes are, required to perform

the activities of 16 occupations in

the sector. This research will provide

diagnosis of training needs of the

sector. Electronic forms can be

accessed through the portal of ABLA

(http://www.abla.com.br/) or by

the blog (http://www.abla.com.br/

blog).

With a 24hr program of the

highest quality, radio ABLA has

names in the Brazilian music and

artists of new generation, still going

for classic rock, blues and jazz.

+

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Anuário Abla 2010

TRAINING PROGRAMMESMINISTRY OF TOURISM

In the intervals information about

the project are published. In the most

acute phases will have extraordinary

live-video program.

The elaboration of the main

contents for training courses were

developed by the University of Santa

Catarina, that was hired to draw up

the contents of these courses and

the application of training courses

in the project “Program Welcome

Cup 2014” in order to prepare the

tourism business in Brazil for the

World Cup. The project, due to the

covenant between ABLA and the

Mtur was among the first to join the

program, a fact which led to a series of

implementations to the program in the

sense it complies with the strategy of

Brazil to welcoming visitors since this

is the second largest sporting event in

the planet.

Other actions are such as

training professionals and improving

quality of services from rental stores

are already scheduled.

ZAFIR

A

54

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TRAINING PROGRAMMESMINISTRY OF TOURISM

ZAFIR

A

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56

Volkswagen

IThomas Schmall

Gustavo Schmidt

Luiz Eduardo Pacheco da Silva

t is responsible for the

largest number of vehi-

cles manufactured in

Brazil (857,5 thousand

units in 2009). Volkswa-

gen has plants in São

Bernardo, Taubaté and

São Carlos (SP), and São

José dos Pinhais (PR).

VW is the leader of ren-

tal companies segment.

www.volkswagen.com.br

(11) 4347-2355

Executive Sales Manager

Special Sales Manager

President

ABLA - 2010 ANNUAL REPORT

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57

VEHICLE MANUFACTURERS

Fiat

ICledorvino Belini

Gustavo Schmidt Lélio Ramos

Luiz Eduardo Pacheco da Silva Francelino Schilling

t holds the top

vehicle sales

ranking of its pro-

duction line: Fiat

Palio. Its plant

in Betim – MG is

responsible for

the 22% of the

national produc-

tion, generating

40.000 direct and

indirect jobs.

www.fiat.com.br

(31) 2123-2111

President

Commercial Director

Direct Sales Director

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The Brazilian bran-

ch of the American

General Motors

was not affected by

the global financial

crisis. Its plants

in Sao Caetano

and Sao Jose dos

Campos – SP and

Gravatai – RS ma-

nufacture 598,773

units per year.

www.chevrolet.com.br

(11) 4234-7700

58VEHICLE MANUFACTURERS

Jaime Ardila

Ronaldo Znidarsis

Airton Cousseau

President

Sales and Marketing Director

Direct Sales Director

ABLA - 2010 ANNUAL REPORT

Chevrolet

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63

VEHICLE MANUFACTURERS

DUAS ASAS

Page 60: Abla - Anuário 2010 - Inglês

Ford

Renault

I

Y

t was responsible for

manufacturing the first

national SUV vehicle:

Ford EcoSport. Its plants

in Sao Bernardo – SP and

Camacari – BA, manufac-

tured 347.519 vehicles

in 2009.

www.ford.com.br

(11) 4174-8855

ear after year consumers

are gradually getting more

sympathetic and confident

due to its economy vehicle

with large internal space.

Its plant is in Parana.

www.renault.com.br

(41) 3880-2000

Marcos S. de Oliveira

Jorge Chear

Jean-Michel Jalinier

60

President

Sales and Marketing Director

President

VEHICLE MANUFACTURERS

ABLA - 2010 ANNUAL REPORT

Alexandre Oliveira

Direct Sales Director

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63

VEHICLE MANUFACTURERS

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62

Toyota

Honda

I

I

t was the first Japanese

vehicle manufacturer to

be established in Brazil

with a modern plant in

Sao Bernardo do Campo –

SP. Gradually increases its

share in the sedan model

market.

www.toyota.com.br

(11) 5502-9100

t has one of the most mo-

dern plants in Brazil with

a test-drive track mostly

used to develop its pro-

ducts. Based in Sumare –

SP has still a small market

share, although it’s global

tradition.

www.honda.com.br

(11) 5576-5122

Shozo Hasebe

Vladimir Centurião

Sho Minekawa

Alberto Pescumo

President

Direct Sales Manager

President

General Manager

VEHICLE MANUFACTURERS

ABLA - 2010 ANNUAL REPORT

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65

INCREASE THE RENTABILITY OF YOUR FLEET

A GOOD SERVICE MANAGEMENT OF THE

FLEET IMPROVES THE RENTAL COMPANY’S

PROFITABILTY

With CESVI BRASIL’s management expertise, you can reduce the car servicing costs and increase rentability of your business.

• Have parameters to evaluate the purchase of new cars with a lower repair and servicing costs.

• Access to data bank containing all the latest car repair and spare parts and labor costs.

• Have control of preventive servicing of cars.

• Rely on a competent and trained team of specialists in the market.

A leading authority in car and road safety and a specialist in car repair, CESVI BRASIL is the only center of automobile studies in the country. Sixteen years of developing actions, research and advisory for the major carmakers, insurance companies and car repair shops in Brazil.

Count on CESVI BRASIL’s strengths to optimize your company’s performance. Do a pre-evaluation and see how you can increase your cost-effectiveness of the fleet. Contact us by email [email protected] telephone (11) 3948-4800.

w w w . c e s v i b r a s i l . c o m . b r

VEHICLE MANUFACTURERS

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64

Kia

Hyundai

K

I

ia has been through an intense

change in its profile in recent

years. The new brand vehicles,

including Soul and Cerato, stand

out in design and technology. In

Brazil, the official importer has

just launched SUV Kia Sorento.

www.kiamotors.com.br

0800-7711011

ts sales represent a good

market share in the Bra-

zilian sector of imported

vehicles. The SUV’s has a

good share of the market

and Azera and i30 models

have a good demand. Its

plant is in Anapolis – GO.

www.hyundai-motor.com.br

(11) 5538-1000

José Luiz Gandini

Ary Jorge Ribeiro

Carlos Alberto

Oliveira Andrade

President

Sales Director

President

VEHICLE MANUFACTURERS

ABLA - 2010 ANNUAL REPORT

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65

Untitled-1 1 22/10/2010 17:57:27

VEHICLE MANUFACTURERS

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66

Citroën

Nissan

I

I

t has a plant in Porto

Real – RJ. This French

brand has invested in

two segments: compact

and luxurious vehicles.

Its vehicles outstand

for its 1st World high

technology.

www.psa.peugeot-citroen.com.br

(21) 3506-4900

ts first model to be manufactured

was the pick-up in Parana.

Slowly is introducing to the

market some of its conventional

vehicles such as Tiida and Sentra.

It is still analyzing the market

with the main intention of

manufacturing vehicles in Brazil.

www.nissan.com.br

(41) 3380-2000

Ivan Ségal

Domingos Boragina Neto

Christian Meunier

Abelardo Pinto

President

Commercial Director

President

Sales Director

ABLA - 2010 ANNUAL REPORT

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67

VEHICLE MANUFACTURERS

Mitsubishi

Mahindra

I

I

ts plant in Catalão-GO and

manufactures the L200

GL, L200 Outdoor, L200

Savana and L200 Triton

pick-ups and also the SUVs

Pajero HD, Pajero Sport and

Pajero TR4. It mainly focu-

ses on the off-road segment.

www.mitsubishimotors.com.br

(11) 5694-2700

t was the first Indian car to

berth in Brazil. The public

responded to the Mahindra

model which is manufactured

in Manaus.

Mahindra is very keen about

the medium segment which has

grown in the last few years.

www.mahindra.com.br

(11) 3016-8100

Robert Rittscher

Fernando Matarazzo

Eduardo de Castro

Wesley Melo

President

Commercial Director

President

Commercial Manager

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MINISTRY OF TOURISM68

The Car Rental Segment Boosts the Tourism

Due to the new situation the task of dealing with new realities, e.g. moving out of the “comfortable zone”, is not easy, but can be a pleasant experience. The new changes that Brazil has been experiencing in the last year demands a new challenge to the Tourism Industry: how this sector can adapt to the current market that has a new kind of consumers?The honourable admission of the C class population has created a new dynamic, but still not visible or clear to most of the entrepreneurs. Nonetheless for those more audacious and also those who are not afraid of new challenges the new reality of Brazil is already recognised as an emerging and promising country that offers real business opportunities and large profitability.It is important to keep a close eye on the common housekeeper and his/her family who in fact never thought to be able to go on holidays, is now even using air transportation. With this new situation the search for superfluous items has increased substantially as the basic items are already secured.What has the car rental sector to do with all of this? What has to be done for this segment to be considered efficient

and profitable in this new niche of the market? It’s clear that each company must be able to provide the most appropriate answer.The emotion of traveling to different locations other than the short distance traditional destination is now affordable to the consumer who will be able to go even further by renting a car. The Brazilian territory has a diversity of options and a one-day trip starting from any major capital can offer a fantastic experience. It might seem that renting a car is still the privilege of a selected class of the population – a luxurious item. Nonetheless air travel is now affordable to some classes that in the past were unable to use this type of transportation and therefore this same situation can be extended to other segments of the tourism.The challenge for the car rental segment is already in place. The Ministry of Tourism understands that the solution for this situation can bring huge benefits to all: to the end consumer, to the entrepreneurs who can increase their volume of business and to the small communities that live out of the traditional places.

Luiz Barretto - Minister

ABLA - 2010 ANNUAL REPORT

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MINISTRY OF TOURISM www.braziltour.com Sugar Loaf, Rio de Janeiro

Brazil is calling you to discover up close the exuberant beauty of the Wonderful City. Celebrate life here.

Brasil te llama para que conozcas de cerca la belleza exuberante de la ciudad maravillosa. Celebra la vida aquí.

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70

PARTNERS - ENTITIES CATEGORIES ABAC - Associação Brasileira das Administradoras de ConsórciosRua Avanhandava, 126, 5º andar01306-01TEL. (11) 3231-5022FAX. (11) 3258-2064São Paulo - [email protected]

ABAG - Associação Brasileira de AgribusinessAv. Paulista 1754, 14º andar, Conj. 147 e 148, São Paulo (SP)Tel. (11) 3285 3100www.abagbrasil.com.br

ABAV - Associação Brasileira de Agências de ViagensAvenida São Luiz, 1º andar Cj. 1 B01046-001TEL. (11) 3231-3077FAX. (11) 3259-8327São Paulo - SPwww.abav.com.br/ [email protected]

ABBTUR - Associação Brasileira de Bacharéis em TurismoRua Conceição Pinto Ferreira, 275Caiçara30750-420Tel. (31) 3412-8979Fax. (31) 3411-8796Belo Horizonte - [email protected]

ABEIVA - Associação Brasileira das Empresas Importadoras de VeículosRua Dr. Renato Paes de Barros, 717 Cj. 113 11º andarItaim Bibi04530-001Tel. (11) 3078-3989Fax. (21) 3168-2348São Paulo - [email protected]

ABEL - Associação Brasileira das Empresas de LeasingRua Diogo Moreira, 132, 8º andar, Cj. 806Pinheiros05423-010Tel. (11) 3095-9100Fax. (11) 3095-9105São Paulo - SPwww.leasingabel.org.br - [email protected]

ABEOC - Associação Brasileira de Empresas de EventosRua Teixeira da Silva, 660, 10º andar, conj. 101Paraíso04002-033Tel. (11) 3887-3743Fax. (11) 3884-4894São Paulo - [email protected]

ABGEV - Associação Brasileira de Gestores de Viagens CorporativasRua Américo Brasiliense, 1.479 Cj. 73Chácara Santo Antônio04715-002Tel. (11) 5181-3237Fax. (11) 5181-3237São Paulo - [email protected]

ABIH - Associação Brasileira da Indústria de HotéisAvenida Nilo Peçanha, 12, grupo 100520020-100Tel. (21) 2533-5768Fax. (21) 2533-7632Rio de Janeiro - [email protected]

ABIMAQ - Associação Brasileira da Indústria de Máquinas e EquipamentosAv. Jabaquara, 2925, São Paulo (SP)Tel. (11) 5582-6311www.abimaq.org.br

ABNT - Associação Brasileira de Normas TécnicasRua Minas Gerais, 190, São Paulo (SP)Tel. (11) 3017-3600www.abnt.org.br

ABLA - 2010 ANNUAL REPORT

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ABRAC - Associação Brasileira de Concessionárias ChevroletAvenida Dr. Arnaldo, 2.012Sumaré01255-000Tel. (11) 3872-1800 - Fax. (11) 3872-9202São Paulo - SP - www.abrac.com.br [email protected]

ABRACAF - Associação Brasileira dos Concessionários de Automóveis FiatRua Itápolis, 543Pacaembu01245-000Tel. (11) 3661-9922Fax. (11) 3661-8666São Paulo - [email protected]

ABRACCEF - Associação Brasileira de Centros de Convenções e FeirasRua Benjamin Constant, 67, 6ºandar Cj. 601Centro80060-020Tel. (41) 3039-9236Fax. (41) 3013-1334Curitiba - [email protected]

ABRACICLO - Associação Brasileira dos Fabricantes de Motocicletas, Ciclomotores, Motonetas, Bicicletas e SimilaresRua Américo Brasiliense, 2171, Cj. 907 a 910, São Paulo (SP)Tel. (11)5181-0222www.abraciclo.com.br

ABRADIF - Associação Brasileira dos Distribuidores FordAvenida Indianópolis, 52904063-900Tel. (11) 5088-7788Fax.(11) 5088-7792São Paulo - [email protected]

ABRAJET - Associação Brasileira de Jornalistas de TurismoRua General Padilha, 13420920-390Tel. (21) 2509-1675Fax. (21) 2509-1675São Cristóvão - RJwww.abrajet.com.br

ABRAMET - Associação Brasileira de Medicina de TráfegoRua Dr. Amâncio de Carvalho, 507, São Paulo - SPTel. (11) 2137-2700www.abramet.org

ABRATI - Associação Brasileira das Empresas de Transporte Terrestre de PassageirosSAUS Quadra 1 Bloco J Edificio CNT 8º andar entrada 10/20 Torre A70070-944Tel. (61) 3322-2004Fax. (61) 3322-2022Brasília - DF - [email protected]

ABRAVO - Associação Brasileira dos Distribuidores VolvoRua Visconde do Rio Branco, 1310 Cj. 2180420-210Tel. (41) 3301-8888Fax. (41) 3301-8888Curitiba - [email protected]

ABRESI - Associação Brasileira de Gastronomia, Hospedagem e TurismoLargo do Arouche, 290, 9º andar01219-010(11) 3327-2086(11) 3324-0228São Paulo - [email protected]

ABREVIS - Associação Brasileira das Empresas de Segurança e VigilânciaRua Bernardino Fanganiello, 691, 1º andarCasa Verde02512-000Tel. (11) 3858-7360Fax. (11) 3858-7360São Paulo - [email protected]

ABRIVE - Associação Brasileira das Reparadoras Independentes de VeículosAvenida Indianópolis, 2.34304063-004(11) 5589-7722(11) 5584-8090São Paulo - [email protected]

71

PARTNERS - ENTITIES

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ADIBRA - Associação das Empresas de Parques E Diversões do BrasilRua Quirino dos Santos, 271, 8º andar, Sala 86 01141-020Tel. (11) 3392-2312FAX. (11) 3392-2312São Paulo - [email protected]

ABESC - Associação Brasileira das Empresas de Cartões de Crédito e ServiçosAvenida Brigadeiro Faria Lima, 1.485, 13º andar Torre NorteJardim Paulistano01452-921Tel. (11) 3244-9930Fax. (11) 3244-9930São Paulo - [email protected]

AEA - Associação Brasileira de Engenharia AutomotivaRua Salvador Correia, 80, São Paulo (SP)Tel. (11) 5575-9043www.aea.org.br

ANDAP - Associação Nacional dos Distribuidores de AutopeçasAvenida Paulista, 1009 1º andar Cj. 10101311-919Tel. (11) 3266-7700Fax. (11) 3266-7700São Paulo - [email protected]

ANEF - Associação Nacional das Empresas Finaceiras das MontadorasAlameda dos Maracatins, 992, Bloco B, 11º Andar Cj. 112 e 11404089-001Tel. (11) 5531-7314Fax. (11) 5531-7314São Paulo - [email protected]

ANFAVEA - Associação Nacional dos Fabricantes de Veículos AutomotoresAvenida Indianópolis, 49604062-900Tel. (11) 2193-7800Fax. (11) 2193-7825São Paulo - [email protected]

ASSESPRO - Associação das Empresas Brasileiras De Tecnologia da Informação, Software e InternetRua Teodoro Sampaio, 417 3ºandar Cj. 3305405-000Tel. (11) 3064-0003Fax. (11) 3064-0003São Paulo - [email protected]

ASSOBRAV - Associação Brasileira dos Distribuidores VolkswagenAvenida José Maria Withaker, 60304057-900Tel. (11) 5078-5400Fax. (11) 5079-5199São Paulo - [email protected]

BRAZTOA - Associação Brasileira das Operadoras de TurismoAvenida Ipiranga, 324 Bloco C 14ºandarRepública01046-010Tel. (11) 3259-9500Fax. (11) 3255-1226São Paulo - [email protected]

CBC & VB - Confederação Brasileira de Convention & Visitors BureauSBN Quadra 01 Bloco B, sala 602 Edifício CNC70040-010Tel. (61) 3966-9444Fax. (11) 3966-9402Brasília - [email protected]

CNT - Confederação Nacional do TransporteSAUS Quadra 1 Bloco J Edificio CNT 13º andar entrada 10/20 70070-944Tel. (61) 3315-7000Fax. (61) 3225-3416Brasília - [email protected]

ABLA - 2010 ANNUAL REPORT

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EMBRATUR - Instituto Brasileiro de TurismoSetor Comercial Norte, Quadra 02, Bloco G70712-907Tel. (61) 3429-7777Fax. (61) 3429-7710Brasília - [email protected]

FAVECC - Fórum das Agências de Viagens Especializadas em Contas ComerciaisRua Dr. Bráulio Gomes, 25 Cj. 305, 3º andar01047-020Tel. (11) 3214-2535Fax. (11) 3214-2535São Paulo - [email protected]

FEBRABAN - Federação Brasileira das Associações de BancosAvenida Brigadeiro Faria Lima, 1.485, 15º andar 01452-002Tel. (11) 3244-9800Fax. (11) 3031-4106 - São Paulo - SP www.febraban.org.br - [email protected]

FECOMÉRCIO - Federação do Comércio do Estado de São PauloRua Dr. Plínio Barreto, 285Bela Vista01313-020Tel. (11) 3254-1700Fax. (11) 3254-1700São Paulo - [email protected]

FENABRAVE - Federação Nacional da Distribuição de Veículos AutomotoresAvenida Indianópolis, 196704063-003Tel. (11) 5082-0000Fax. (11) 5582-0001São Paulo - [email protected]

FENACTUR - Federação Nacional de TurismoLargo do Arouche, 290, 6º andar01219-010Tel. (11) 3331-4590Fax. (11) 3224-0759São Paulo - [email protected]

FENASEG - Federação das Empresas de Seguros PrivadosRua Senador Dantas, 74/12º andar - Centro20031-205Tel. (21) 2510-7777Fax. (21) 2510-7832Rio de Janeiro – [email protected]

IQA - Instituto da Qualidade AutomotivaAl. Dos Nhambiquaras, 1.509, São Paulo (SP)Tel. (11) 5533-4545www.iqa.org.br

Ministério do TurismoEsplanada dos Ministérios, Bloco U, 2º e 3º andares70065-900Tel. (61) 2023-7024Fax. (61) 2023-7024Brasília - DFwww.turismo.gov.br

NTC & Logística - Associação Nacional do Transporte de Carga e LogísticaRua Orlando Monteiro, 1, São PauloTel. (11) 2632-1500www.ntcelogistica.org.br

NTU - Associação Nacional das Empresas de Transportes UrbanosSAUS Quadra 1, Bloco J, Edifício CNT, 9º andar, Brasília (DF)Tel. (61) 2103-9293www.ntu.org.br

Reed Exhibitions Alcântara MachadoRua Bela Cintra, 1200, 7º andar, São Paulo - SPTel. (11) 3060-5000www.reedalcantara.com.br

SAE BrasilAv. Paulista, 2073, Horsa II, cj. 1003, São Paulo - SPTel. (11) 3287-2033www.saebrasil.org.br

São Paulo Turismo S/A - SPTURISAvenida Olavo Fontoura, 1209, Parque AnhembiSantana02012-021São Paulo - SPwww.anhembi.com.br / www.spturis.com

PARTNERS - ENTITIES

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INFORMAÇÕES úteis74

SEBRAE - Serviço Brasileiro de Apoio Às Micro e Pequenas EmpresasSEPN- Quadra 515, Bloco C, Lote 03, Bloco C, Asa Norte70770-900Tel. 0800 570 0800Brasília - DF - www.sebrae.com.br

SIMEFRE - Sindicato Interestadual da Indústria de Materiais e Equipamentos Ferroviários e RodoviáriosAv. Paulista, 1313, 8º andar, cj. 801, São Paulo - SPTel. (11) 3289-9166www.simefre.org.br

SINDEPAT - Sistema Integrado de Atrações TurísticasRua Verbo Divino, 43104719-001Tel. (11) 5181-0860Fax. (11) 5181-0860São Paulo - [email protected]

SINDIREPA - Sindicato da Indústria de Reparação de Veículos e Acessórios do Estado de São PauloAv. Indianópolis, 2357, São PauloTel. (11) 5594-1010www.sindirepa-sp.org.br

SINDIPEÇAS - Sindicato Nacional da Industria de Componentes para Veículos AutomotoresAvenida Santo Amaro, 1386 - Vila Nova Conceição04506-001Tel. (11) 3848-4848Fax. (11) 3848-0900São Paulo - [email protected]

SINDETUR - Sindicato das Empresas de Turismo do Estado de São PauloRua Dr. Vieira de Carvalho, 115, 11ºandar01210-010Tel. (11) 3224-8544Fax. (11) 3331-6115São Paulo - [email protected]

UBRAFE - União Brasileira dos Promotores de FeirasRua Frei Caneca, 91, 11ºandarCerqueira César01307-001Tel. (11) 3120-7099Fax. (11) 3120-7099São Paulo - SP - [email protected]

ÚNICA - União da Indústria de Cana de AçúcarAv. Brigadeiro Faria Lima, 2179, 9º andar, São Paulo (SP_Tel. (11) 3093-4949www.unica.com.br

INTERNATIONAL ENTITIES

ACEA (European Automobile Manufacturer’s Association)Avenue des Nerviens, 85, Brussels (Bélgica/ Belgium)Tel. (32) 2 732-5550www.acea.bePresidente/President: Carlos Ghosn ACRA AMERICAN CAR RENTAL ASSOCIATION12324 E. 86TH ST. Nº 130 - Owassocep 740552543 Oklahoma (EUA)tel. 888-200-2795

ADEFA (Asociación de Fábricas de Automotores)Av. Marcelo T. de Alvear, 638, piso 5Buenos Aires (Argentina/Argentina)Tel. (11) 4312-3483 - www.adefa.com.arPresidente/President: César Luiz Ramírez Rojas

AMIA (Asociación Mexicana de la Indústria Automotriz)Ensenada, 90, Col. Condesa, Del. Cuauhtémoc,México, DF (México/Mexico)Tel. (55) 5272 1144www.amia.com.mxPresidente/President: Eduardo J. Solís Sanchez

ANFAC (Asociacion Española de Fabricantes de Automoviles y Camiones)Fray Bernardino Sahagun, 24, Madrid (Espanha/Spain)Tel. (34) 1 343-1343www.anfac.comPresidente/President: Francisco Javier García Sanz

ANFIA - Associazione Nazionale Fra Industrie AutomobilisticheCorso Galileo Ferraris 61, Torino (Itália/Italy)Tel. (39) 11 554-6505www.anfia.itPresidente/President: Eugenio Razelli

ANPACT (Associación Nacional de Productores de Autobuses, Camiones y Tractocamiones)Paseo de las Palmas, 1650, Col. Lomas de Chapultepec,México D.F (México/Mexico)Tel. (55) 5202-4900www.anpact.com.mxPresidente/President: Carlos García Fernandez

ABLA - 2010 ANNUAL REPORT

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ARAC - Associação dos Industriais de Aluguer de Automóveis Sem CondutorAvenida 5 de Outubro, 70, 9º andar1050-05900XX 351 (21) 761-523000XX 351 (21) 761-5231Lisboa- Portugalwww.arac.pt - [email protected] Secretário Geral: Joaquim Robalo de Almeida

Autoalliance (Alliance of Automobile Manufacturers)1401 Eye Street, N.W. Suite 900, Washington, DC (EUA/USA)Tel. (202) 326-5500www.autoalliance.orgPresidente/President: Dave McCurdy

CAAM (China Association of Automobile Manufacturers)46, Fucheng Road, Haidian, Beijing (China/China)Tel. (86) 10 6812-3210www.caam.org.cnPresidente/President: Ying Tongyue

CCFA (Comite Des Constructeurs Français d’Automoniles)2, Rue de Presbourg, Paris (França/France)Tel. (33) 1 4952 – 5100www.ccfa.frPresidente/President: Xavier Fels

CVMA (Canadian Vehicle Manufactures’s Association)170 Attwell Drive, suite 400 – Toronto, Ontário (Canadá/Canada)Tel. (416) 364-9333www.cvma.caPresidente/President: Mark A. Nantais European Federation Of Leasing And Automotive Rental AssociationsAvenue de Tervuren 267-B, 1150 00XX 32 2778-056000XX 32 2778-0578Brussels - Beilgium [email protected]

JAMA (Japan Automobile Manufacturers Association)Otemachi Bldg., 6-1, Otemachi 1-chome,Chiyoda-ku, Tóquio/Tokio (Japão/Japan)Tel. (81) 5219-6653www.jama.or.jpPresidente/President: Satoshi Aoki

KAMA (Korean Automotive Manufacture’s Association)1461-15, Seocho-3dong, Sepcho-gu, Seul (Coreia do Sul/South Korea)Tel. (82) 3660-1853www.kama.or.krPresidente/President:Yeo-Chui Youn

NAAMSA (National Association of Automobile Manufacturers of South Africa)1st floor of Nedbank Plaza, corner of Church and Beatrix Streets, Pretoria (África do Sul/South Africa)Tel. (27) 323 2980 - www.naamsa.co.zaPresidente/President: Nico M Vermeulen

OICA (Organization of Motor Vehicle Manufacturers)4 rue de Berri, Paris (França/France)Tel. (33) 1 4359-0013www.oica.netPresidente/President: Dave McCurdy

SMMT (Society of Motor Manufacturers and Traders)Forbes House, Halkin Street, London (Reino Unido/United Kingdom)Tel. (440) – 171 235-7000www.smmt.co.ukPresidente/President: Joe Greenwell

VDA (Verband Der Automobilindustrie)Westendstrasse 61 Postfach 17 05 63 Frankfurt (Alemanha/Germany)Tel. (49) 6997-5070www.vda.dePresidente/President: Matthias Wissmann

VEHICLES MANUFACTURERS AND IMPORTERS

AgraleBR 116 KM 145, N° 15104 CEP 95059-520 Caxias do Sul - RS Telefone: 54-3238.8000 www.agrale.com.br

Audi Brasil DistribuidoraR. Verbo Divino,157Chácara Santo Antônio04719-002Tel. 11-3041-2834São Paulo - SPwww.audi.com.br

Citroën do BrasilR. James Joule,65 - 8º andarNovo Brooklin04576-080São Paulo - [email protected]

PARTNERS - ENTITIES

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Fiat AutomóveisRod. Fernão Dias,km 429 - BR 381Dist. Industrial Paulo Camilo32536-000Tel. 31-2133-3384Fax. 31-2123-3594Betim - MGwww.fiat.com.br

Ford Motors Company BrasilAv. do Taboão,89909655-900São Bernardo do Campo - SPwww.ford.com.br

Ford Motors Company Brasil/Divisão TrollerAv. do Taboão,899 - Prédio 6Caixa Postal - Interno 509909655-900Tel. 11-4174-4519Fax. 11-4174-4737São Bernardo do Campo - SPwww.troller.com.br

General Motors do BrasilAv. Goiás, 180509550-050Tel. 11-4234-7700Fax. 11-4234-7217São Caetano do Sul - SPwww.chevrolet.com.br

Honda Automóveis do Brasil R. Dr. José Áureo Bustamante, 377Santo Amaro04710-090Tel. 11-5576-5351Fax. 11-5576-734São Paulo - SPwww.honda.com.br

HyundaiContato: Grupo [email protected]

Kia Motors do BrasilR. Francisco Ernesto Fávero,66213309-290Tel. 11-4024-8000Fax. 11-4024-8015Itu - SPwww.kia.com.br

Mahindra BrahmmaConsultora de Negó[email protected]

Mercedes Benz do BrasilAv. Alfred Jurzykowski,562Vila Paulicéia09680-900Tel. 11-4173-6611 - São Paulo - SP www.mercedes-benz.com.br

MMC Automotores do Brasil (Mitsubishi)Av. das Nações Unidas,19.84704795-100Tel. 11-5694-2700 - Fax. 11-5694-2814São Paulo - SP - www.mitsubishimotors.com.br

Nissan do Brasil AutomotoresAv. Renault,1300Borda do Campo83070-900Tel. 0800-111090São José dos Pinhais - [email protected]

Renault do BrasilR. Fidencio Ramos,223 - 9º andar Vila Olímpia04551-010Tel. 0800-05555615Tel. 11-2184-9438São Paulo - SPwww.renault.com.br

Toyota do BrasilAv. das Nações Unidas,12.901 - 15º andarTorre Oeste04578-000Tel. 11-5502-9100São Paulo - SPwww.toyota.com.br

Volkswagen do BrasilVia Anchieta,km 23,509823-901Tel. 11-4347-4553Fax. 11-4347-2416São Bernardo do Campo - [email protected]

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MAN Latin América Ind. Com. VeículosRua Volkswagen,291 - 8º andarJabaquara04344-901São Paulo - SPwww.vwcaminhoeseonibus.com.br Moto Honda da AmazôniaR. Doutor José Áureo Bustamante,377 - 1º andarSanto Amaro04710-090Tel. 11-5576-5471Fax. 11-5576-7149São Paulo - SP

ACCREDITATED VEHICLE DEALERS

Nova Distribuidora de Veículos (GM)Av. João Dias,2300Santo Amaro04724-003Tel. 11-5643-0800Fax. 11-5643-0809São Paulo - SP - [email protected]

Nova Quality Veículos (TOYOTA)Av. Tancredo A. Neves,135 - Vila Sant’Anna José Arnaldo Moinhos - Vendas Diretas Corporativas07112-070Tel. 11-2148-8400Fax. 11-2148-8414Guarulhos - SPwww.novaquality.com.br

Grand Brasil Comércio de Veículos e Peças (RENAULT)Av. Aricanduva, 5555 - Arco 06Vila Aricanduva03527-00011-3847-784311-3847-7833São Paulo - [email protected]

Grand Bay Comércio de Veículos e Peças (NISSAN)Av. Dos Bandeirantes, 1585Vila Olimpia04.553-01011-3847-784311-3847-7833São Paulo - [email protected]

Grand Brasil Litoral Veículos e Peças (FIAT)Av. Corifeu de Azevedo Marques, 5541Butantã05.339-00511-3847-786411-3847-7833São Paulo - [email protected]

SPECIALIZED PRESS

Autodata Editora R. Verbo Divino,750Chácara Santo Antônio - 04719-001Tel. 11-5189-8900 - Fax. 11-5189-8908São Paulo - SP - www.autodata.com.br

Auto EsporteEditora Globo Av. Jaguaré, 148505346-902 – São Paulo (SP)Tel. (11) 3767-7728www.autoesporte.globo.com

Automotive News BrasilRua Bela Cintra, 29901415-000 – São Paulo (SP)Tel.: (11) 3217-2727www.automotivenewsbrasil.com.br

Brasil EconômicoAv. das Nações Unidas , 1163304578-901 – São Paulo (SP)Tel.: (11) 3320-2000www.brasileconomico.com.br

Brasilturis JornalRua General Jardim,60 - 4º andar01223-010Tel. 11-2198-2400Fax. 11-3256-5818São Paulo - [email protected]

Brasil Travel NewsAv. Brigadeiro Faria Lima,1903 - cj 1112 - 11º andar04534-002Tel. 11-2165-2344Fax. 11-2165-2344São Paulo - [email protected]

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Business Travel MagazineAv. Brigadeiro Faria Lima,1903 - cj 8501452-001Tel. 11-4111-4844São Paulo - [email protected]

Folha do TurismoR. Barão de Itapetininga,151 - Térreo01042-001Tel. 11-3123-2222Fax. 11-3129-9095São Paulo - SP - [email protected]

Jornal do Carro / Jornal da Tarde Av. Engenheiro Caetano Álvares, 5502598-900 – São Paulo (SP)Tel. (11) 3856-2122www.jt.com.br

Jornauto Rua Oriente, 75309551-010 - São Caetano do Sul (SP)Tel. (11) 4227-1016www.editorauto.com.br

Motor Press BrasilRua Bragança Paulista, 28404727-000 – São Paulo (SP)Tel. (11) 2165-8700 www.motorpressbrasil.com.br

Panrotas Editora LtdaAv. Jabaquara,1761Saúde04045-901Tel. 11-2764-4800Fax. 11-2276-1602São Paulo - SPwww.panrotas.com.br

Quatro RodasEditora Abril S/AAv. das Nações Unidas, 722105425-902 – São Paulo (SP) Tel. (11) 3037-5869www.quatro-rodas.com.br

Rodas e MotoresRua 806, Quadra 874633-210 – Goiânia (GO)Tel.: (62) 3945-3045www.rodasemotores.com.br

Transporte ModernoAv. Vereador José Diniz, 3.300, 7º andar04604-006 – São Paulo (SP)Tel. (11) 5096-8104www.revistatransportemoderno.com.br Truck & VanR. Prof. Sebastião Soares de Faria, 5701317-908 – São Paulo (SP)Tel. (11) 3285-6211

Valor EconômicoAv. Jaguaré, 148505346-000 – São Paulo (SP)Tel: (11) 3767-1000www.valor.com.br

BANKS

Banco BNDESAv República do Chile, nº 100 2031-917 - Centro do Rio de Janeiro (21) 2172-7447www.bndes.gov.br

Caixa Econômica FederalSetor Bancário Sul, Quadra 4 - Lote 3/470092-900 - Tel. 61-3206-9000 - Brasília - DFwww.caixa.gov.br

DATA AND PERSONEL INFORMATION

Serasa ExperianAlameda dos Quinimuras, 187Planalto Paulista04068-9000800-773-7728São Paulo - SPwww.serasaexperian.com.br

David Nascimento – Marcas e PatentesDra. Soraya Imbassahy de [email protected]

DATA PROCESSING AND TECHNOLOGY

Car Plus ServiçosR. Cerro Corá,384Vila Romana05061-000Tel. 11-3025-6308Fax. 11-3025-6309São Paulo - [email protected] [email protected]

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Henji InformáticaR. Alzira Ferreira Ventura, 53 - Centro09760-050Tel. 11-4337-8319/8404Fax. 11-4332-1944/9871São Bernardo do Campo – SPwww.henji.com.br

Euroit Soluções em InformáticaTravessa da Lapa,96 - Sl 61Centro80010-190Tel. 41-3074-9900Curitiba - [email protected]

Cesvi Brasil - Centro de Pesquisa e Segurança Viária Av. Amador Aguiar,700 - City Empresarial Jaraguá02998-020Tel. 11-3948-4822Fax. 11-3948-4800São Paulo - [email protected]

Datadot BrasilAv. Amador Aguiar,700 - City Empresarial Jaraguá02998-020Tel. 11-3948-4854São Paulo - SPwww.datadot.com.br

PST Eletrônica S. A – POSITRONCarolina AmaralAnalista Comercial19 3787-627055 19 3787 [email protected]

VEHICLE DATA

Autenticis Consultoria de Sistemas e Marketing Ltda (COMVEN)Av. Niemeyer,02 - Sl - 206Leblon22450-220Tel. 21-3206-5960Rio de Janeiro - RJwww.autenticis.com.br

Cadastro Nacional de Veiculos Roubados (CNVR)Rua Três Cruzes,718Vila Queiroz02285-000Tel. 11-2451-9527São Paulo - SPwww.cnvr.com.brAssessórios Automotivos

Proda ComercialR. Topázio,258Mutinga06286-240Fax. Tel. 11-2184-150411-2184-1545Osasco - [email protected]

INSURANCE COMPANIES

Segplus Serviços e Corretagem de SegurosAv. Presidente Wilson,210 - 14º andar20030-020 - Tel. 21-3906-2765/2770Rio de Janeiro - RJ - [email protected]

ST Administradora e Corretora de SegurosR. Araujo Leite,23-65Vl Santa Tereza17012-055Tel. 14-2106-7676Fax. 14-2106-7686Bauru - [email protected]

SLV - Consultoria de SegurosAv. Cursino, 2218Jardim Saúde04132-001Tel. 11-2872-2546Fax. 11-2769-2546São Paulo - [email protected]

TRACKING AND BLOCKING SYSTEM

Movix - Empresa Bras. De Soluções de MobilidadeMarechal Deodoro,630 - 3º andar - sala 304Centro80010-912Tel. 41-3091-3313Fax. 41-3091-3317Curitiba - [email protected]

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Rcell MotorolaR. Gomes de Carvalho,829- 12º andarVl Olimpia04547-003Tel. 11-3053-1114São Paulo - SPwww.rcell.com.br

SevaAv. David Sarnoff,381432210-110Tel. 31-3211-1000Contagem - [email protected]

Siproel Indústria EletrônicaR. Leonilda S. Nadolny, 5383413-700Tel. 41-3675-4444Fax. 41-3675-4433Colombo - [email protected]

TeletrimRua da Quintana, 753 - 2º andar - Cj 2104569-011 - Tel. 11-4003-8300São Paulo - SP - www.teletrim.com.br

LOGISTICS

Tegma Gestão LogísticaAv. Nicola Demarchi, 200009820-655Tel. 11-4343-2500Fax. 11-4347-7001São Bernardo do Campo - [email protected]

AIR COMPANIES

TAM Linhas Aéreas Av. Jurandir,856 - Lote 404072-000Tel. 11-5582-9273São Paulo - SPwww.tam.com.br

Gol Linhas Aereas Rua Gomes de Carvalho, 1692 12º andar Vila OlímpiaCEP 04547-006 São Paulo - SPTel. (11) 3169.6100/3169.6145/3169.6142

STATE SYNDICATE OF VEHICLE RENTAL COMPANIES - SINDLOC’S

Sindloc - AlagoasR. Quintino Bocaiúva,129Pajuçara57030-570Tel. 82-3327-4512Fax. 82-3327-3388Maceió - [email protected]

Sindloc - BahiaAv. Tancredo Neves,274 - Centro Empresarial Iguatemi - BL A - Sl 618 APituba41820-020Tel. 71-3431-9640/3450-4218Fax. 71-3431-9640Salvador - [email protected]

Sindloc - CearáR. Dr. Pedro Borges,33 - 3º andar - Sl 31160055-110Tel. 85-3281-1455 - Fax. 85-3281-7886Fortaleza - CE - [email protected]

Sindloc - Distrito FederalS.I.A Trecho 03/04 - Lote 705/15 - S I A Guará I - Parte C71200-030Tel. 61-3202-7774/3233-8272Fax. 61-3201-3974Brasília - [email protected]

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Sindloc - Espírito SantoAv. Nossa Senhora da Penha,356 - Ed. Boulevard da Praia - 3º Piso - Lj 22Praia do Canto29055-131Tel. 27-3315-5086/5051Fax. 27-3315-5051Vitória - [email protected]

Sindloc - Minas GeraisR. Chapecó,260Prado30410-070Tel. 31-3337-1874/7660Belo Horizonte - [email protected]

Sindloc - ParáAv. Conselheiro Furtado,3906 Guama66073-160Tel. 91-3223-1471Belém – [email protected]

Sindloc - ParanáRua Silva Jardim,2042 - 16º andarRebouças80250-200 - Tel. 41-3242-8260/3232-9408Fax. 3242-6079/3223-6856Curitiba - PR - [email protected]

Sindloc - PernambucoRua Capitão Zuzinha, 22 - Ed. Setubal Center - Sl 305Boa Viagem51030-420Tel. 81-3341-3361Recife - [email protected]

Sindloc - Rio de JaneiroAv. Guilherme Maxwell,516 - SL 604Bonsucesso21042-112 - Tel. 21-2573-0558Rio de Janeiro - [email protected]

Sindloc - Rio Grande do NorteRod. BR 101,nº800Émaus59148-160Tel. 84-4008-2821Fax. 84-4008-2824/2823Parnamirim - [email protected]

Sindloc Rio Grande do SulAv. São Pedro,531 -2º andar -Sl 208São Geraldo90230-120Tel. 51-3343-2422Porto Alegre - [email protected]

Sindloc São PauloPraça Ramos de Azevedo,209 - Cj.22Centro - 01037-010Tel. 11-3123-3131São Paulo - [email protected]

Sindloc Sergipe “Sindicato em homologação”

PARTNERS - ENTITIES

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Be part of our campaign and

training programmes. Send us your suggestions and

co-operate with our researches to improve our sector.

The ABLA National Training and Qualification Programme is stronger than ever.We are developing a concept of quality

for the car rental segment.

BRAZILIAN ASSOCIATION OFCAR RENTAL COMPANIES abla.com.br

Log on our Blog of PQAabla.com.br/blog

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National Training and Qualification Programme

Ministry of Tourism

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ANUÁRIO ABLA_INGLES_ANUNCIOABLA.pdf 7/27/2010 10:25:41 AM