tendencias de mercado_congresso_treino_personalizado(manz_30jun2013)
DESCRIPTION
Fitness Trends 2013 Threats and OpportunitiesTRANSCRIPT
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
Rui M Marques
Lisboa 30jun2013
2
c
c
Estaraacute o negoacutecio do PT consistente e estaacutevel
ESTRATEacuteGIA Entender as ameaccedilas para descobrir as oportunidades
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
2
c
c
Estaraacute o negoacutecio do PT consistente e estaacutevel
ESTRATEacuteGIA Entender as ameaccedilas para descobrir as oportunidades
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
c
c
Estaraacute o negoacutecio do PT consistente e estaacutevel
ESTRATEacuteGIA Entender as ameaccedilas para descobrir as oportunidades
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
c
Estaraacute o negoacutecio do PT consistente e estaacutevel
ESTRATEacuteGIA Entender as ameaccedilas para descobrir as oportunidades
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Estaraacute o negoacutecio do PT consistente e estaacutevel
ESTRATEacuteGIA Entender as ameaccedilas para descobrir as oportunidades
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
ESTRATEacuteGIA Entender as ameaccedilas para descobrir as oportunidades
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Contexto econoacutemico
Contexto tecnoloacutegico
Contexto poliacutetico legal
Contexto soacutecio
cultural
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedila de Produtos ou Serviccedilos Substitutos
Threat of Substitution This is affected by the ability of your customers to find a different way of doing what you do
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
FUTURE INFLUENCES ON THE FITNESS INDUSTRY
bull The current -as-hard- is popular among only a minority of adults
bull Consumers increasingly have many other ways of achieving the benefits of what we
already provide ndash cost-effective
ndash low-effort
ndash immediate gratification of those ends
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Fitness is a HARD
WORK Solution
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Fitness eacute um meio para
+ SAUacuteDE
+ LONGEVIDADE
+BELEZA
+ ESPIRITUALIDADE
+ SOCIABILIADE
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Fitness
Longevidade
Beleza
Sauacutede Espiritualidade
Sociabilidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Low Cost Concepts Virtual Fitness
Ameaccedila ou Oportunidade
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
MEMBERSHIP UNLEASHED GROWING MEMBERSHIP AND PROFITABILITY
The future of fitness
37
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
MANAGE MOTIVATION HOW DO THE BEST FACILITIES DO IT Design a high-energy workout environment
Create a relationship selling and new
member induction system
Recruit a team of great personal and small
group trainers
Build a lsquoclub within a clubrsquo system for
sports and other activities
Develop a member education and social
network communication system
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Group Fitness Team Training Personal Training Event Training
Freelance
Programmes
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
PERSONAL TRAINING bull A great way to increase the quality of on-boarding
results and connection (member to staff)
bull Can be a good source of revenue
bull Increase income opportunities and career opportunities for GX instructors
bull However ndash Even the best facilities in the world have less
than 10 of members using PT on a regular basis vs 50+ in GX
ndash Connection is with a single staff member if the member is unhappy with the PT or if the PT leaves you could lose the member
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
SMALL-GROUP TRAINING (SGT)
bull Currently the holy grail of the industry
bull Everybody wants successful SGT programs ndash Builds relationships between
ndash Brings back the spirit of sports teams
bull Challenges ndash Best facilities only have 3 or 4 of
their members doing SGT ndash As yet no one has really made it
successful
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
SGT vs PT = Sinergia ou Luta
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
httpwwwbeachbodycomproductfitness_programsinsanitydo
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
httptoughmuddercouk
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
httphellyhansenbeautyandthebeastcouk
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
httpwwwthecolorrunpt
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Outdoor Fitness Training Tendecircncia ou Moda
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
THE FITNESS INDUSTRY TOMORROW
bull Fitness in the future may be less about a location - like a gym - and more about a group of people with common principles and goals Would gyms and health clubs be important or even relevant in that world
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
FIVE FITNESS NICHES
1 Activity is not for me This is the dark side
consumers who rarely exercise or move for results and who avoids active experiences that require effort
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
FIVE FITNESS NICHES
bull The consumers in this group seek an experience
that is functional and that meets their personal goals weight control arthritis stress reduction improving specific body parts building sport or lifestyle skills or achieving life-stage goals like reducing the effects of ageing
bull These consumers are likely to
bull seek to be active and fit when they want to and where they need it anywhere anytime at work at home and while mobile
bull seek increasingly skilled professionals to meet their needs
FIVE FITNESS NICHES
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
FIVE FITNESS NICHES
3 Play drives activity bull The motivation here is having
an enjoyable experience with movement and exercise as (possibly unconscious) by-products
bull Blends of game sport and dance will offer fitness and activity that are driven by fun pleasure and sociability not by effort and hard work
FIVE FITNESS NICHES
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
FIVE FITNESS NICHES
bull 4 Activity offers something more This aspirational segment is emerging now
bull Motivations may include ndash better healthier life
placed on physical health and life extension ndash sociability
communication connection relationships and shared experiences
ndash in which people place emotional social and spiritual integrity at the core of their beings
FIVE FITNESS NICHES
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
FIVE FITNESS NICHES
FIVE FITNESS NICHES 5 Beyond human activity Over the longer term people and technology might become so interdependent that they transform the
experience of being human How this will affect the fitness industry is difficult to anticipate
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
THE FITNESS INDUSTRY TOMORROW
NEW OPPORTUNITIES
bullMove away from the one-size-fits-all gym at a central location
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
THE FITNESS INDUSTRY TOMORROW
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Ameaccedilas Globais - Externas ao Fitness Envolvente Contextual Envolvente Transaccional - Ameaccedila de Produtos ou Serviccedilos Substitutos
Ameaccedilas Especiacuteficas - Internas ao Fitness Tendecircncias Atuais Ginaacutesios e Health Clubs
Nichos e Oportunidades
Modelos possiacuteveis para futuros Health Clubs
Sugestotildees finais para o negoacutecio do Personal Training
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Specialized centres or spaces within health clubs that cater to specific life-stages and needs such as active ageing teens cyclists asthma sexual health
bull Clubs may become a key partner in working with healthy
and at-risk populations to promote and sustain wellness
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Opccedilotildees negoacutecio ndashModelo Tradicional
ndashModelo Renda Profissionais ProAtivos e Confiantes)
ndashEu Lda (Flexibilidade Home Outdooor)
ndashNoacutes Lda (Vantagens e Desvantagens)
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Opccedilotildees negoacutecio Nicho ndash Nicho 1 Suporte ndash Nicho 2 GHC tradicional GHC especializdo PT amp Outdoor
Trends ndash Nicho 3 ndash Nicho 4 GHC especializado Home PT Outdoor PT
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull There is a growing demand for fitness professionals who can take a holistic view of individual consumers such as who become a counsellor personal trainer and nutritionist in one
bull PLANO ACcedilAtildeO Equipas multidisplinares ou LifeCoaching
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Macro Trend Technology
bull Broad Driver of Change Permanent Connection
bull PLANO ACcedilAtildeO Always on amp Recurso a tecnologia especialmente com nicho 2
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
httpwwwstravacom
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
httpwwwsports-trackercom
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Resultados
bull PLANO ACcedilAtildeO Track record e definiccedilatildeo de objetivos SMART e tecnologia
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Satisfaccedilatildeo e Motivaccedilatildeo
bull PLANO ACcedilAtildeO ndashSistemas (modelos) de induccedilatildeo e retenccedilatildeo
ndashSkills ao niacutevel gestatildeo motivaccedilatildeo (extriacutenseca intriacutenseca)
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Broad Driver of Chance Personalization bull
- oh and
bull PLANO ACcedilAtildeO Customizar cada treino cada dia cada plano Tornar cada cliente e cada momento uacutenico
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Retenccedilatildeo e dimensatildeo psicoloacutegica e social
bull PLANO ACcedilAtildeO Grupo com objetivos comuns (nicho) espiacuterito de equipa partilha de esforccedilo
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
bull Retenccedilatildeo volume de negoacutecio e rendibilidade
bull PLANO ACcedilAtildeO ndashFoco disciplina resiliecircncia e
emoccedilatildeo
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO
Tendecircncias de Mercado no Personal Training Transformar Ameaccedilas em Oportunidades
profruimarquesgmailcom
ruimarquesmanzpt
OBRIGADO