mídia e inteligência digital levelab 2013

7/23/2019 Mdia e Inteligncia Digital LeveLab 2013

1/38

Lmhj b Hg}behkgnhj Mhkh}je


2/38

GJMJ YBKYJ

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3/38

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4/38

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5/38

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Jg}b~ mb ndlvyjy 86" md~ndg~rlhmdyb~ drpbl ~rkb~}b~ mbvb~~dj~ ndgcbnhmj~'

@dg}b?Hidvb Gb}Yj}hgk~


6/38

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7/38

d vriehnd jepd jenjgjmd dgmb beb b~}hpby'

Vdyzrb gd }bl ijyybhyj


8/38

@nhe lbg~ryjd md~ yb~re}jmd~'''

vbylh}b ldmh`hnjy j njlvjgcj j zrjezrby ldlbg}d'


9/38

GJ LMHJ4D Zrb Ndg~hmbyjld~ hlvdy}jg}b


10/38

J lh~}ryj' Njmj Ljynjvd~~rh diob}hpd~ mh`bybg}b~

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11/38

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Hg`ergnhj


12/38

Jgeh~b b d Yb~re}jmd

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Mbvbgmblmj~ jb~


13/38

Jgeh~b b d Yb~re}jmd

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14/38

LMHJ'''Gdpd~ cdyhdg}b~ bl


15/38

Gdpj~ lmhj~ b d je}d vdmby mb~bklbg}jd'

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16/38

Nbgyhd Hg}bygb} Ldiheb gd Iyj~he

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Ndg}bmd jnb~~jmd vdy lbhd mj hg}bygb} gd nberejy


17/38

D Nyb~nhlbg}d mj ybmb ldiehb Pderlb mb jnb~~d~ vdy LV yb` mb$96::9=9%9> lhecb~ mb jnb~~d' Nyb~nhlbg}d mb :0%9" ybejd jd

jg}byhdy'

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ndgbsb~'

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18/38

D viehnd vdmb hg}byjkhy

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ndl j `decj jd `rgmd'

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b~~b~ mdh~ vby~dgjkbg~ grgnj ~byhjlndgcbnhmd'


19/38

B NDLD B^NDECBLD^ D LBECDY NJLHGCD4


20/38

d ~rvdy}b vjyj d kbybgnhjlbg}d md gbknhd% krhjgmd j }dljmjmb mbnh~d% }yjbgmd hg`dljd gd ldlbg}d nby}d% vjyj d

viehnd nby}d gd `dylj}d nby}d'

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b}jvj md vydnb~~d4

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21/38

Jlihbg}b~Mhkh}jh~

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Jpjehjd mb vby`dlyjgnbmd ~h}b b ybj~ mb hg}byb~~b

VHEJYB^

Vjyj zrb ~bypb4


22/38

J vjy}hy mj hg`dyljd ndeb}jmj b `he}yjmj% ij~}j }dljy j mbnh~d b jkhy*

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ldmh`hnjd ir~njgmdj d}hlhjd bkbyjgmd jvybgmhjmdvjyj jb~ `r}ryj~'

Ndld @rgnhdgj4


23/38

J mb`hghd mb AVH+~ b d Ljvj mb L}yhnj~ bshkb j vjy}hnhvjd `rgmjlbg}je mdj}bgmhlbg}d zrb mbpb ir~njy j hg`dyljd ndyyb}j zrjg}d jd~ diob}hpd~ md

nehbg}b'

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D zrb lbmhld~4


24/38

:Mb`hghd md~ AVH~ $ Ljvj mb L}yhnj~

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2Hg}byvyb}jd md~ mjmd~

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Vdmbld~ mb`hghy njmj vj~~d mb~}b vydnb~~d ndld rl }dmd

bl 0 jb~?

Ndld @jbld~4


25/38

B~}jibebnbgmd d vydnb~~d vjyj ndeb}j% dykjghjd% jgeh~b% hg}byvyb}jd%ndlvjy}hecjlbg}d b ldgh}dyjlbg}d dykjghjmd% kbyjgmd d}hlhjb~ b hg~hkc}~'

HG]BEHKGNHJ!HG@DYLJD< MBNH^D NDYYB]J

IJGND MB MJMD^@BYYJLBG]J^ MB [BI JGJEX]HN^

Ndld `jbld~4


26/38

HG]BEHKGNHJ !HG@DYLJD < MBNH^D NDYYB]J

VYDNB^^D MB ]JKRBJLBG]D #B]HZRB]JLBG]D(

d vydnb~~d mb hmbg}h`hnjd mj~ RYE ~ mb dyhkbg~vjyj `r}ryd~ `he}yd~ mb lbg~ryjd gj~ `byyjlbg}j~mb [bi Jgjex}hn~' B~}b vydnb~~d ybzrby hg}behkgnhj

b~}yr}ryje% vjyj zrb gbgcrlj hg`dyljd ~bojvbymhmj'

Njmj [biJgjex}hn~ vd~~rh rl ldmbed mb }jk~

b~vbn`hnd b ndl mh`bybg}b~ vjylb}yd~'

Ndld `jzbld~4


27/38

LB]DMDEDKHJ NDGNBH]RJE MB JGEH^B

Kbyjy hg}behkgnhj vjyj jenjgjy d~ diob}hpd~ mb njmj gpbe mb ybejnhdgjlbg}d ndl d nehbg}b'

J{jybgb~~

Ndg~hmbyj}hdg

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R~ryhd~ zrb ndg~hmbyjyjl d ~h}b

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Mhprekjyjl j ljynj drd ndg}bmd

Iyjgm Mxgjlhn~ , Lhee{jym Iyd{g

Bgkjkblbg}

Ndld `jzbld~4


28/38

Yb~re}jmd~

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29/38

Jrlbg}d md }y`bkd zrjeh`hnjmd vjyj d ~h}b'

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D}hlhjd mb AVH ~ #Idrgnb Yj}b% ]blvd Lmhd% Ph~h}jg}b~ Yb}dygjg}b~'''(md~ jnb~~d~ dyhkhgjmd~ mj njlvjgcj dr dr}yj~ dyhkbg~ #Mhyb}j% Dykghnj%Yb`bygnhj% Ybmb~ ^dnhjh~'''('

Zrjh~ yb~re}jmd~ vdmbl ~by di}hmd~4


30/38

Jgeh~b~ mb Vby`dyljgnb md Vejgd mb Lmhj?:

PBNRED #RDE% HK% ]byyj% Kedid'ndl b}n(

NJGJE #Cdlb% Hg}bygj~% Bndgdlhj% YD^ b}n(

EHGCJ NYHJ]HPJ

Ehgcj :

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NCJLVHDG

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9

D}hlhjd md~ Hgpb~}hlbg}d~ bl Lmhj

D}h h m B`h h h m B m J ih } Mh h} e


31/38

Jpjehjd mj~ YBJ^ MB HG]BYB^^B md ~h}b b}b~}b~ mb jidymjkbg~'

Vbzrbgd~ b~}rmd~ mb R^JIHEHMJMB'D `ersd mb gjpbkjd b~} ndyyb}d4

Ndg}yhirh vjyj d diob}hpd4

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, Id}b~ mb Ncjljmj~, Ejibe~, @rghe mb Ndgpby~b~, Beblbg}d~ md h}b, Hljkbg~

, @dylreyhd~

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Vydnb~~d~ mb I H


32/38

MB@HGHD MD^ DIOB]HPD^ VDY NJLVJGCJ#Vejgbojlbg}d% Lmhj%j}bgmhlbg}d'''(?

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BGYHZRBNHLBG]D MD IYHB@HGKndl mjmd~% hg`dyljb~ b dr}vr}~ vy}hnd~#zrjg}h}j}hpj~( vjyj j kbyjd mb ndg}bmd #zrjeh}j}hpd('

^B]RV

@byyjlbg}j~ mb Jgjex}hn~ Nr~}dlhjd md~ Ybej}yhd~

YBNBIHLBG]D MD^ YBEJ]YHD NDL MJMD^ MB?

^BL #Jm{dym~(Lmhj Mh~vejx #Jm~bypby~(

[bi Jgjex}hn~ #KJ $ [bi}ybgm~$ Dlgh}ryb(

Ir

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VJYJ?

Vejgd mb Lmhj% Vbj~ mb Lmhj

@ersd mb Gjpbkjd mdJlihbg}b Mhkh}je

Vydnb~~d~ mb I'H'


33/38

D zrb bg}ybkjld~4

D}h h m H }h } Lmh


34/38

Ybej}yhd @hgje mb Njlvjgcj~ bl jvyb~bg}jb~ mb ~ehmb~'

Bpderd mj~ Ph~h}j~ SJb~ mb Lmhj'

Ky`hnd~ ndl nrypj mhyhj mbph~h}j~ ndlvjyjgmd b vdg}rjgmd

j~ vyhgnhvjh~ pjyhjb~ ij~bjmdgd vejgd mb lmhj b ~br~hlvjn}d~% jel mb jor~}b~ bd}hlhjb~ ybndlbgmjmj~ vdyIH'

D}hlhjd md~ Hgpb~}hlbg}d~ bl Lmhj bR~jihehmjmb

D}hlh jd md~ Hg b~}hlbg}d~ bl Lmhj b


35/38

Ybej}yhd @hgje mb Njlvjgcj~ bl jvyb~bg}jb~ mb ~ehmb~'

Ndlvjyjd bg}yb^h}b$Njgje b @dylj}d~ mbIjggby~'

Ky`hnd~ mb idecj~ jvyb~bg}jlmb ljgbhyj ljh~ ph~rje j

vby`dyljnb bg}yb h}b~$Njgjh~ b@dylj}d~ mj~ vyhgnhvjh~ AVH~jgjeh~jmj~? N]Y% NVP b Ph~h}j~'

D}hlhjd md~ Hgpb~}hlbg}d~ bl Lmhj bR~jihehmjmb

D}hlhjb~ b B`hnhgnhjmb Nr~}d~'

Ljynjd mb }dmj~ j~ d}hlhjb~bsbnr}jmj~ gj ehgcj md }blvd mbvbydmd mj njlvjgcj ndl d~yb~re}jmd~ jg}b~ b mbvdh~ mb njmjd}hlhjd' Nenred mb B`hnhgnhjmb Nr~}d ij~bjmd gj~ d}hlhjb~'

J c } D}h h m J ih } Mh h} e


36/38

Ljvj~ mb Njedy

Lbgd~ Nehnjmd Ljh~ Nehnjmd

Jgeh~b mb Gjpbkjd vdynehzrb~ gd ^h}b'

Ljvj mb njedy mbldg~}yj j~ ybj~ljh~ nehnjmj~% d~ id}b~ mb ljhdyhg}byb~~b bg}yb dr}yd~' D ljvj}jlil vdmb ~by vbed njlhgcdvbykdyyhmd vbed vdg}bhyd md

ldr~b'

Jgeh~b mbGjpbkjd vdyph~rjehjb~ mb

Vkhgj~'Vj}c Jgjex~h~% dr jgeh~b mdnjlhgcd gjpbkjmd vbedr~ryhd'

Jndlvjgcjlbg}d b D}hlhjd md Jlihbg}b Mhkh}je

J c } D}h h m J ih } Mh h} e


37/38

Mj~cidjym Lbg~je

Jgeh~b md Vby`he mdR~ryhd ! Vb~zrh~jZrjeh}j}hpj b Zrjg}h}j}hpj'Ndg}jihehjd b nyrjlbg}d mbmjmd~ vydpbghbg}b~ md lbnjgh~ldmb vb~zrh~j md ~h}b'

Jgeh~b b ndg}jihehjd mb vb~zrh~j`bh}j ndl d r~ryhd ~diyb jzrjehmjmb md lbnjgh~ld mbvb~zrh~j hg}bygd'

Jndlvjgcjlbg}d b D}hlhjd md Jlihbg}b Mhkh}je


38/38

VDMBLD^ @J_BY LRH]D LJH^*

@ihd Gadrcdlh

`jihdFebpbeji'ndl'iy

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Njydehgb Lj~njybgcj~

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mídia e inteligência digital levelab 2013

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