as oportunidades para a indústria geradas pela computação em nuvem

As oportunidades para a IndústriaGeradas pela Computação em Nuvem

Cezar Taurion

Gerente de Novas Tecnologias/Technical Evangelist

[email protected]

© Copyright International BusinessMachines Corporation 2011. All rights reserved.

© Copyright IBM Corporation 2011IM AR2

Agenda

� Nivelando nossos conhecimentos sobre Cloud Computing

� Benefícios e riscos da Cloud Computing

� How to?

� Lessons learnedCezar Taurion

Technical Evangelist

[email protected]

© Copyright IBM Corporation 2011IM AR

IT must address these Business Challenges

Reducing riskEnsure the right levels of security and resiliency across all business data and processes

Breakthrough agilityIncrease ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk

Higher quality servicesImprove quality of services and deliver new services that help the business grow and reduce costs

Doing more with lessReduce capital expenditures and operational expenses


Everyone is talking about the cloud...


Gartner 2010 CIO review


The significance of Cloud Computing

Cloud Computing changes IT services delivery in the same way that the ATM changed banking and the internet changed commerce


Seismic Shifts: What the Industrial Revolution has to do with the Evolution of Modern IT

Industrial Revolution – no single event , but an evolution of events and inventions over many decadesStandardized processes in product manufacturing brought about significant changes in labourCloud is the “Spinning Jenny” or “Watt’s Steam Engine” of its time: an essential part to the history of IT,

but only a part of a much wider narrativeHow this narrative will play out over the next decade really is anyone’s guessThere will be winners and losers

In just the last decade, we’ve moved from static we bsites and slow internet modem dial-up to $$$Bn e-commerce, pervasive mobile and “tweeti ng” the world! In the next decade, we may have witnessed a dramatic transforma tion in the way IT is bought / consumed, to a highly flexible, pay-as-you-go, stan dardised model. All bets are off !

1960s 1970s 1980s 1990s 2010s+2000s

Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era

1960s 1970s 1980s 1990s 2010s+2000s

Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era


A cloud computing primer – your 60 second guide

Start

Finish

A new model of IT delivery and consumption… …inspired by internet

services in the consumer space

Key ingredients:•elasticity•PAYG•on-demand self-service

Analogies - electricity generation and The Model-T Ford

Evolutionary, not revolutionary – time sharing, hosting, ASP

Variants – public, private, hybrid, community, G-cloud add to confusion

Get toknowtheCloudstack

Near-term adoption overstated, long-term impact underestimated –all bets are off !

A “confluence of technologies” –virtualization, SOA, multi-tennancy

?


Cloud Computing Definition

Cloud computing is a new consumption and delivery model inspired by consumer internet services and driven by client needs

Cloud computing has 5 key characteristics :

1. “Always on” network access 2. On-demand self-service 3. Location independent resource pooling4. Rapid elasticity – grow & shrink easily5. Flexible pricing models

Virtualization Service

Automation

Usage

Tracking Web 2.0

End User Focused

… to free your budget for new investments and speed deployment of new capabilities.Virtualization Standardization Automation Self Service

Increasingflexibility

Reducedcosts

Increasingquality


Cloud Service Types

Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010


A range of deployment options

Private PublicHybrid

IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall

Internal and external service delivery methods are integrated

IT activities / functions are provided “as a service,” over the Internet

Enterprise data center

Managed private cloud

Third-party operatedClient ownedMission criticalPackaged applicationsHigh compliancyInternal network

Enterprise data center

Private cloud

PrivateOn client premisesClient runs/ manages

Public cloud services

Users

B

Shared resourcesElastic scalingPay as you goPublic Internet

A

Member cloud services

A

Enterprise

B

Mix of shared and dedicated resources

Shared facility and staffVirtual private network

(VPN) accessSubscription or

membership based

Hosted private cloud

Enterprise

Third-party owned and operated

StandardizationCentralizationSecurityInternal network


Workload OptimizedVirtualized Systems

Storage

Network

Cloud Services

Changes in Consumption

Changes in Delivery

• User provisioned• Self service model• Tiered, flexible pricing

• Standardized offerings• Virtualized and automated

infrastructure management

• Self Service

• Capacity, Flexibility and choice

• Lower costs

• Enhanced security and reliability

• Rapidly Provisioned

• Location independant(mobile or Web)

Value for Consumer:

High Quality User Experience

• Lower operating costs due to standards and automation

• Offload standard admin tasks

• Improved capital efficiency

• Rapid, flexible services enhancements

• Economy of Scale

Value for IT Provider:

Improved SupplyEconomics

Cloud System Capabilities

Automated and dynamicIT Management Service Management

Service Access & Deployment

=

+Compute

12

Cloud Computing creates value by changing the way IT is delivered … AND consumed


Cloud computing delivers IT & business benefits

AutomatedFaster cycle times

Lower support costsOptimized utilization

Improved complianceOptimized security

End user experience

StandardizedEasier access

Flexible pricingReuse and share

Easier to integrate

VirtualizedHigher utilization

Economy of scale benefits

Lower capital expenseLower operating expense

Higher quality services

Doing more with less

Breakthrough agilityReducing risk


IT benefits from Cloud Computing are real

14

VIR

TU

ALI

ZA

TIO

N

AU

TO

MA

TIO

N

ST

AN

DA

RD

IZA

TIO

N

Cloud attributes From

Server/storage virtualization 10–20%

Utilization of infrastructure 10–20%

Self-service None

Automated provisioning Week - Months

Change and release management Months

Service catalog ordering Months

Metering/billing Fixed cost model

Payback period for new services Years

Legacy environments

Cloud-enabled enterprise

Cloud accelerates business value across a wide variety of domains

To

70–80%

70–80%

Unlimited

Hours / Minutes

Hours / Minutes

Days / hours

Granular

Months


IBM’s Experience with Conversion to Cloud Computing

New Development

Software Costs

Power Costs

Labor Costs (Operations and Maintenance)

Hardware Costs(annualized)

Liberated fundingfor new development, transformation investment or direct saving

Deployment (1-time)

Software Costs

Power Costs(88.8%)

Labor Costs( - 80.7%)

Hardware Costs( - 88.7%)

Note: 3-Year Depreciation Period with 10% Discount Rate

Without Cloud With Cloud100%

Current

IT

Spend

Strategic

ChangeCapacity

Hardware,

labor & power

savings re-ducedannual cost of

Operation

by 83.8%

Case Study Results

Annual savings: $3.3M (84%)

$3.9M to $0.6M


� Reduced “time to market– Automatic provisioning reduces time and effort to

find free servers

� Improved capital utilization with automatic de-provisioning– Allows resources to be freed between tests– Results in higher utilization

– Reduces capital outlay and expenses to install, support, and operate systems

Smart Business Development and Test Cloud

Capitalizing on new efficiencies


Achieving new levels of situation awareness

Real time processing of sensors, monitors and devices

Enhanced security, policy management and compliance management

Advanced cyber security and analytics capable of protecting sensitive data

MOCA (Mission Oriented Cloud Architecture) provides a leap ahead in technology for Air Force network situational awareness and cyber defense within a hardened cloud infrastructure

Smart Business Private Cloud


� Created competitive advantage with a 10-15 day loan process (compared to 30-45 days typical of most banks)

� Improved customer service with a faster more convenient loan process allowing customers to review and sign documents from their home

� Integrated with Silanis e-SignLive e-signature application

LotusLive Collaboration

Reducing loan processing time from 7 days to 24 hours


Turning petabytes of data into useful insights

� Petabytes of information consolidated from >100 data warehouses

� Business intelligence and analytics providing new insights to 200,000 employees in sales, marketing, development and manufacturing

Smart Business Analytics Cloud


Consulting Services in support of Cloud Computing

Cloud solutions for infrastructure workloads

Delivery options to fit your requirements:On the IBM Cloud……………Private Cloud……….Pre-integrated appliances

Infrastructure services & technologies enabling Cloud computing

Development and Test

Desktop Infrastructure Storage Analytics Collaboration Business Services

Security – Resilience - Maintenance

IBM is making significant investments to help clien ts optimize the use of Cloud

IBM Service Delivery Manager Cloud Service Provider Platform IBM Cloudburst appliance

Professional Security Services Cloud Computing

Testing Services for Cloud

Strategy & Design Services for Cloud

Networking Strategy & Optimization Services


The IBM portfolio is aligned by Cloud lifecycle sta ge

Cloud Integration

Plan

Cloud Strategy

�Business strategy� Technology strategy�Business return and

ROI analyses�Deployment planning

Cloud Services

Deliver

�Development & Test �Production� IBM Cloud data center

assets and resources � IBM Cloud Computing

Reference Architecture � IBM Security Framework

Private Clouds

Build

�Development & Test �Production � Leveraging your IT assets

or ours, in your data center or in ours

� IBM Cloud Computing Reference Architecture

� IBM Security Framework

� Integration of enterprise and cloud IT systems

�Support for multiple cloud providers

�Prebuilt, rapidly available integration

Helping clients develop a

Cloud strategy, assess

workloads or identify pilot

opportunities

Helping clients to enable their

enterprise to deliver Cloud Services

Providing secure,

reliable services for

clients to consume


Ben

efit

CostHigh

High IT Provider Relationship Profile

Provider researches, recommends and implements

technology to enable quantum leap in business capability

Utility

Commodity

Provider works with others to develop a service and provide resources/skills

necessary to support the service

Provider of a quality service at a cost equal to or lower than the competition

Provider of an adequate service at a cost lower than the competition

Partner

Enabler

There are six typical steps to getting started with C loud“IBM Cloud Assessment Workshop”

Analyze Workloads Determine DeliveryModels

E-Mail, Collaboration

SoftwareDevelopment

Test and Pre-Production

DataIntensive

Processing

Database ERP

Enterprise

Private Public

Hybrid

Trad

IT

Assess Risks

Determine ROI

1 2 3

4 5 6

Understand Strategic Direction

Build Roadmaps

Ent

erpr

ise

Arc

hite

ctur

e

Phase 2Phase 2

Phase 3Phase 3

Phase 4Phase 4

Phase 1Phase 1

Business ArchitectureAlignment

Data Model

Metadata

Information SystemsArchitecture

Define the information integration architecture

Info

rmat

ion

Inte

grat

ion Information

Transformation

Mas

ter

Dat

aM

anag

emen

t

Information Placement& Structure

Optimize data & content placement and structure across all

LOBs & technology silos

Extend the Information Integration Archi tecture for placement &

structure optimization

Document business directions and IT’s alignment with them,

across the enterpr ise

Provide a baseline of agreement by educating all stakeholders on the

fundamentals of Enterprise Architecture

Integrate information transformation with common metadata and data

cleansing services

Extend the information integration architecture across the

organization & technologies

Integrate data placement with the Information Lifecycle Management

implementation

Develop and implement enterprise-wide business architecture initiatives

Assess the existing IS Architecture for a selected set of LOBs

Develop an overall IS enterprise architecture framework to guide the enterprise

Develop and execute an IS Archi tecture roadmap across the enterprise

Develop metadata technical strategyPilot Metadata integration with key tools and

applicationsDocument business glossary into metadata

repository for some LOBs

Establish a cross-functional Information Architecture (Data Administration) team

Establish data enti ty naming standardsDefine and document common semantics (business glossary) across LOBs for some

subject areas

Analyze Infrastructure Gaps

01. IT Host Resources

03. IT Storage Resources

04. IT Network Resources

02. IT Distributed Resources

Exploratory Departmental Enterprise Integration

Exclusive Open

Scope of services

Assess current state Determine future stateIdentify required capabilities and initiatives

Develop roadmaps

01. IT Host Resources

03. IT Storage Resources

04. IT Network Resources

02. IT Distributed Resources

Exploratory Departmental Enterprise Integration

Exclusive Open

Scope of services

Assess current state Determine future stateIdentify required capabilities and initiatives

Develop roadmaps


Ready for Cloud

Some workloads are ready for cloud delivery.

Sensitive Data

Complex Processes & Transactions

Regulation Sensitive

Not yet Virtualized

3rd Party SW

Highly Customized

Analytics

Collaboration

Development & Test

Workplace, Desktop & Devices

Infrastructure Storage

Infrastructure Compute

Business Processes

Industry Applications

Pre-Production Systems

Information Intensive

Isolated Workloads

Mature Workloads

Batch Processing

May not yet be ready

for migration


A practical approach to cloud computing

Plan and Prepare

Define cloud strategy and roadmap

� Assess cloud deployment models, service options and workloads

� Plan cloud strategy and roadmap

� Choose initial project

Condition the existing infrastructure for cloud

• Virtualize and automate existing systems

• Add service management, service catalog

Pilot and Deploy

Start with an isolated private cloud deployment

� Choose low-risk workload such as test and development

� Standardize applications and systems

� Deploy self-service portal

Extend and Evolve

Roll out cloud across the enterprise

� Enable additional workloads on private cloud

� Add new users

� Use trusted public cloud services to supplement data center capabilities

�

�

�


Recomendo:

www.ibm.com/cloud

www.ibm.com/developerworks/cloud

www.ibm.com/redbooks


Obrigado!

[email protected]

www.ibm.com/developerworks/blogs/page/ctaurion

www.computingonclouds.wordpress.com

@ctaurion

Facebook, Linkedin