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Modeling Critical Factors of

Quality in e-LearningA Structural Equations Model Test

ICALT 2012 Rome, 4-6 July


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We have tested, and confirmed, an existing model that

represents the perception of quality in e-learning

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It provides a long-term approach to the concept of quality, as itincludes, not only effectiveuses or outcomes, but also expecteduses

It places the trainees at the center of the concept of quality andemphasizes their role in the construction of knowledge and quality

It is based on the opinion of real customers, not on the opinion ofexperts, potential customers, or even on the researchers' opinion

The final structure of the dimensions of quality was grounded onstatistical evidence and on data reduction techniques


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To develop a measurement model and test a structural model

made up of three constructs that affect the trainees'perception of quality in e-learning: training process, training

attitudes, and training utility

We have used structural equation modeling (SEM) to test the

model with a new sample of data.


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2741 answers

64% were women

The participants

Customers of a Portuguese provider of

asynchronous e-learning for professionaltraining, with ten years of experience in the

consumer e-learning market and an

accumulated count of over 60.000 clients

from 29 countries.

The company offers around 200 short-term

courses ranging in length between 1 and 9

weeks.


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Global satisfaction Fulfillment of expectations

Initial motivation Final motivation

Fulfillment of training objectives The platform and its functions Training contents The trainers expertise The contribution of the forum for the learning process The dynamics and help of the trainer in the forum Competence, kindness, and promptness of the staff Immediate professional utility Future professional utility Global quality perception

A 1 to 10 scale, online survey, at the end of the courses, where 10 is the

highest value.


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Variable Training

Process

Training

Attitude

Training

Utilities

X6 0.786X7 0.903

X8 0.853

X9 0.725

X10 0.844

X11 0.832

X1 0.928

X2 0.902

X3 0.584

X4 0.863X5 0.899

X12 0.904

X13 0.917

Standardized regression weights

Hypo

-

thesis

Causal Path Standardized

Path

CoefficientH1 Training process!perception of

quality in e-learning

0.42

H2 Training attitudes ! perception

of quality in e-learning

0.33

H3 Training utility ! perception of

quality in e-learning

0.22

Standardized paths of the

hypothesized model


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