red bull house of art_são paulo

8/2/2019 Red Bull House of Art_So Paulo

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CONCEPT

HOUSE OF ART 2009 - HOTEL CENTRAL

HOUSE OF ART 2010/11 - SAMPAIO MOREIRA buILdINg

CuRATORS

STRUCTURE / SPACES

PARTNERS 2010 / 2011

ARTISTS - EXPERIMENTAL EDITION 2009

gALLERIES

COLLECTION

ARTISTS - 2010 / 2011 EDITIONS

PARALLELACTIVITIES

HOUSE OFART 2012/13 - RIACHuELO STATION

PUbLIC

COMMuNICATIONS & MEDIA

FORMAT & PROgRAM

SPACES

CREDIT

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A GLObAL ART PROJECT4


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AN ARTISTIC RESIdENCYEXPERIENCE

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The Red Bull houseof ART is An incenTivepRogRAm cReATed inoRdeR To encouRAgeconTinuingdevelopmenT AndpRoducTion in emeRgingconTempoRARy ART.

designed To fiT Theneeds of ARTisTs ATThe Beginning of TheiRcAReeRs.

ANARTISTICRESIDENCYEXPERIENCE

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The puRpose of The Red Bull house of ART is To pRovide AplATfoRm foR The EXCHANgE Of kNOwLEdgE ANd IdEAS, BAsedon An ATmospheRe of fAmiliARiTy in which ARTisTs And guesTs

cAn TAlk ABouT The expeRiences ThAT mAke up TheiR lives.


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The Red Bull house of ART pRovides An infRAsTRucTuRe.

A collecTive sTudios fAciliTy locATed wiThin An ARTisTic

Residency model. A spAce wheRe eAch gRoup of pRe-selecTed

ARTisTs cAn pRopeRly develop TheiR woRk in An inspiRATionAl

enviRonmenT As well As cReATe A finAl collecTive

exhiBiTion.


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The pRogRAm offeRs mAny

oppoRTuniTies in The AdvAncemenT

of ARTisT TRAining By noT onlypRoviding A plAce wheRe ARTisTs

cAn collABoRATe BuT Also

ThRough The visiTs of impoRTAnT

cuRAToRs. These cuRAToRs ARe

inviTed To meeT The pRogRAm And

pRovide individuAl As well AsgRoup meeTings.


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ExclusivE curatorial programs

INDIvIDUAL STUDIOSprivatE showingsRESIDENTS ExCLUSISE ExHIbITIONmonitorEd visits for groups

WORkSHOPS & LECTURESpublic visitsOTHER MULTI CULTURAL EvENTS


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FORMAT

& PROgRAM

ARTISTS

wEEk

PubLIC

1 2 3 4 5 6 7 8working procEss // rEsidEncE program

studio visits artists at work

Exhibition prEvious group

transitory gallErwy Exhibition ( currEnt group)

nEwExhibition

(currEnt

group)

nEw Exhibition sEt up

softopEning

nEwExhibitionworkshop workshoplEcturEs lEcturEson prEmisE

privatEshowings

nEw ExhibitionsEtting up

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A fREE fORM Of EXPRESSION THAT ISFOCUSED ON THE LIvING FORCE OFExPERIMENTATION

THE CONVERgINg Of IdEAS THAT bRINGSTOGETHER CONTENT PRODUCTION, REFLECTION,EvALUATION, EDUCATION OF INTERDISCIPLINARYAREAS (MUSIC, LITERATURE) AND SOCIAL EvENTSIN THE SAME SPACE

A wORkSHOP Of EXPERIENCES ANd

EXCHANgES THAT RANGE FROM ExHIbITIONS TODIALOGUES, ASSOCIATIONS AND INTERACTIONS

A wORk IN PROgRESS THAT REPRESENTS APROjECT IN CONSTANT DEvELOPMENT

HOuSEofART

dNA

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SAO PAuLO

dOwNTOwNlAndmARk Buildings hosTed Red Bull house of ART

2009hotEl cEntral2010/11sampaio morEira building

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HOTELCENTRAL2009

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hoTelCENTRAL

A 1918 buILdINgbY RAMOSDE AzEvEDO

vARious foRms of ARTisTicexpRession - pAinTing,sculpTuRe, sTReeT ART,

video insTAllATion, sounddesign, phoTogRAphy,mulTimediA.

4 bRAzILIAN ARTISTS6 INTERNATIONAL ARTISTS8wEEkS

pioneeR ediTion ThAT ledThegLObAL PROJECT

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SAMPAIOMOREIRAbUILDING2010/2011

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SAMPAIOMOREIRAbUILDING

uNIQuELOCATIONhigh hisToRicAl RelevAnceBuilding: built in 1924,iTs known As The fiRsTskyscRApeR of so pAulo.

TempoRARy occupATion.AfTeR which, it will bErEstorE to bEcomE thEcity cultural officEhEadquartErs

4gROuPS24ARTISTS30wEEkS

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moRe ThAn500 APPLICATIONS

ApplicATions viA Red BullslocAl pAgewww.REdbuLL.COMAs well As cuRAToR ReseARchwiThin The ART scene

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CuRATORS:find The emeRging pRoducTion of so pAulo.selecTion of The six ARTisTs.

moniToR The woRking pRocess in eAch of eighT weeks And consTAnTly Build ATRAding enviRonmenT foR All.AssemBle The shows in The TRAnsiToRy gAlleRy.woRk on The cuRAToRiAl foR The finAl exhiBiTion.

2010: LUISAduARTE2009: LUCASbAMbONzI E MARIAMONTEIRO

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ARTISTSPROfILE

focus inTo undiscoveRed,

TAlenTed, PASSIONATE ARTISTS

ARTisTs living IN bRASIL

They pRoduce ART foR The loveof iT And hAve STRONg SkILLS

no AgenT / mAnAgeRno commeRciAl successYET

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artists1sT ediTion

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ALESSANDRACESTAC(bRASIL)

CLAUDIObuENO(bRASIL)

ELbOCHO(gERMANY)

GAbRIELAgOLdER(ARgENTINA)

GRANTdAVIS(uSA) 23


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HIRAkUSuzukI(JAPAN)

REGINAPARRA(bRASIL)

RODRIGOgARCIA(bRASIL)

RUIgATO(PORTugAL)

zANDERbLOM(SOuTH AfRICA)

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artists2nd ediTion

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ADRIANOCOSTA bHAGAvANdAVId bRUNObAPTISTELLI

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DEYSONgILbERT FLvIAJuNQuEIRA HENRIQUECSAR

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artists3Rd ediTion

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FELIPESALEM jAIMELAuRIANO SOFIAbORgES

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MARCOSbRIAS GUILHERMEPETERS CLARAIANNI

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artists4Th ediTion

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ANAPRATA bRUNOSTORNI RENATOPERA

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FELIPEbITTENCOuRT GUSTAvOfERRO THEOCRAVEIRO

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artists5Th ediTion


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ALExANDREb ANAMAzzEI bRUNOPALAzzO

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DANIELSCANduRRA FREDERICOfILIPPI vITORMIzAEL

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OPEN TO THE

PubLIC

MORE THAN8,000vISITORS(2009/2011)

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openTOThePubLIC

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openTOThePubLIC

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openTOThePubLIC

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STRuCTuRE41


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STRuCTuRE43


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One Of the eXIBhItIOn spaces

prevIOus artIsts pIeces

WOrks In prOgress

It can Be changed every day Or

eveRy week Its the place that cOnnects the

puBlic wiTh The cuRRenT ARTisTs inThe house.

THETRANSITORYGALLERYARTSPACESTudIOS&gALLERIES

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ARTSPACESTudIOS&gALLERIESTHEMAINGALLERY

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ARTSPACESTudIOS&gALLERIES

siTe specifc48


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THEHOUSETHAT

NEVERSLEEPS

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WORkSHOPSLECTuRESSTUDIOvISITS

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wORkSHOPS


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ANAPAuLACOHEN CURATOR OF THE 28TH SO PAULO bIENNIAL,AN ART CRITIC AND CURATOR OF THE CENTER FOR CURATORIALRESIDENT STUDIES - bARD COLLEGE, NEW YORk

bAIxORIbEIRO OWNER OF CHOQUE CULTURAL GALLERY

CLARAkIMGALLERY DIRECTOR AND CURATOR - REDCATFOUNDATION

FERNANDOOLIVA SANTA MARCELINA UNIvERSITY TEACHER.CURATOR AND ARTIST

GALERIAEXPERINCIA ART COLLECTIvE

jULIETAgONzALEzTATE MODERN (LONDON) CURATOR FOR THELATIN AMERICAN ARTSLISETTELAgNAdO CURATOR OF THE 27 SO PAULO bIENNIAL

LUISAPROENA RUMOS ITAU CULTURAL 2011 CURATOR

RObERTOwINTER ARTIST AND CURATOR

RODRIGOMOuRA CURATOR FOR INHOTIM ( THE MOSTIMPORTANT CONTEMPORARY ART COLLECTION IN bRAzILAND THE LARGEST OUTDOOR ART CENTER IN LATIN AMERICA)CURATOR

vLADIMIRSAfATLEA PHILOSOPHY PROFESSOR AT USP FFLCHAND COLUMNIST FOR THE FOLHA DE SAO PAULO NEWSPAPER

wORkSHOPS

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SOFT OPENING

PRIvATE SHOWINGSCELEbRATION56


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OUTPUTSPRINT&TV: 115EDITORIALMEdIAvALUE: R$ 1880 k(2009 - 2011)

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GUIAdAFOLHA OESTAdODESP jORNALdATARDE

jORNALdATARDEvEjASP OESTAdODESP60


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THEREdbULLETIN:Red Bulls gloBAl mAgAzine4MILLION monThly ciRculATion24MINuTESclip: inTeRnATionAl

disTRiBuTion foR Red Bull Tv &seRvus Tv

REDbuLLMEDIACHANNELS

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WEb&SOCIALMEdIA63


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PARTNERSHIPS

2010/2011SECRETARIADECuLTuRADAPMSPCHOQUECuLTuRALESCOLASOPAULO

INSTITUTOCRIAR DE Tv, CINEMA ENOvAS MDIASMYSTOREAPPLEPIOLAzUPIMAgAzINE

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RED bULL HOUSE OF ART COLLECTIONinTeRnATionAl collecTion of conTempoRARy ART of All pRevious ediTions - peRmAnenT exhiBiTion 65


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RIACHuELOSTATION - PRAAdAbANDEIRA - SAOPAuLOCITYCENTRE

HOuSEOFART NEwEDITIONS2012/1366


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RIACHuELOSTATION

The hisToRic lighT Building,

BuilT AT The end Of THE1920S in The heART of sopAulos cenTRe

AfTeR 1933, iT wAsTRAnsfoRmed inTo TheRiAchuelo suBsTATion,ResponsiBle foR PROVIdINg

SO PAuLOS HISTORICCENTRE wITH ELECTRICALENERgY

hisToRicAl pATRimony wiThThe Building And iTs fAAdepRoTecTed By compResp

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RbHOA 1ST EDITION


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MuNICIPALTHEATRE

CITYHALL

RbHOA 2nd ediTion

Rb HOA 2012/2013

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RIACHuELOSTATION

FORMAT


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ARSTISTS

wEEk

PubLIC

rEsidEncy

intEgrao dEvElopmEnt of work Exhibition

studio visits / artists working

studio visits / portfolio discussions / workshops

transitory gallEry

workshops/ lEcturEs / film scrEEnings / dEbatEs / EvEnts

1 2 3 4 5 6 7 8 9 10

FORMAT& PROgRAM

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house of ART 2012 /2013 Beginning ofJuLY 2012

4 QuARTERLYediTions wiTh 8 ARTisTs eAch10 wEEkS of ARTisTic Residency in eAch ediTion4 EXHIbITIONS ANd 1 CATALOguE wiTh eveRy ediTionVARIOuS EVENTS And pARAllel AcTiviTies

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RIACHuELOSTATION


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INDIvIDUAL STUDIOS AND ATELIERS,ALL APPROPRIATELY SIzEd

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RIACHuELOSTATION


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LARgE SPACES FOR PUTTING ONExHIbITIONS AND EvENTS

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AddITIONAL AREAS FORWORkSHOPS AND LECTURES

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RIACHuELOSTATION


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TRIPTYQUE AQUITETURAdRAfT PROJECT / OuTubRO2011

+ + +

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gROuNdFLOOR / 550M AC / EXTERNALAREA 175M


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PUbLICENTRANCE

bAR&CAfE Books & gifTshop smAll kiTchen & puBlic BAlcony wcs

EXTERNALbARTERRACETAbLESbENCHESGARDEN

STAff SERVICESENTRANCE SECURITY

TICkETING

WC & SERvICE ROOM

MAINgALLERYEvENTS ROOM

LIvESTAgE(REvERSIbLE) SUPERIORVIEw TO THE

PROFESSIONAL MUSIC STUDIO

EVENTSLOUNGELIvING ROOMjAM SESSIONSLIbRARYDIGITAL HUbS

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MEzANINE / 150M AC


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* PROjECT UNDER DEvELOPMENT

PROduCTIONOFFICEHOUSE OF ART TEAMMEETING ROOM

STAffROOMRb STATION TEAM SUPPORT

RAdIOROOMACOUSTIC RADIO CAbINDj SET

CuRATORROOM

wCS LOuNgE

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SuPERIORFLOOR / 510M AC


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* PROjECT UNDER DEvELOPMENT

wCS RESTROOMS(M/F)

kITCHENLUNCH/DINING SPACE

(REvERSIbLE WALL)

COLLECTIvEATELIERPRIVATESTUDIOS(1/2/3)

PRIVATESTUDIOS TRANSITORYGALLERYCOLLECTIvEATELIER

WORkSHOPS & LECTuRESSPACE(ADDITIONAL EvENTS SPACE)

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bASEMENT / 300M AC


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wCS

STAffSUPPORT SERvICETEAM

MuSIC STORAgE ROOMbACkSTAgEPRIvATE WC

CONTROL ROOMS

LOuNgE CONECCTED W/ GROUND FLOOR

PROfESSIONAL MuSIC STudIO

ART COLLECTION STORAgE

wATERTANk(TbC)

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ROOfTERRACE


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BASEMENT

GROUND FLOOR

MEZZANINE

3rd FLOOR

TERRACE

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CONTACTS

[email protected]

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red bull house of art_são paulo

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