o financiamento coletivo de projetos noticiosos no brasil: uma análise do catarse

7/31/2019 O financiamento coletivo de projetos noticiosos no Brasil: uma anlise do Catarse

1/15

E`xg|mda ]dmeghfhg L|f}eige|f hg G}xwhd} E`xg|he}me~ie`f|g} hf Mdaw`emfd

RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdaw`emfd Cd|xfigzf) MG = f ;$5$67) ~.;5%. [f||g` L|ggh "655=%) ~d| grga~id) dl}g|sf mdad f}

ie`bf} ghexd|ef} hd} sgmwid} e`ciwg`mefa d mda~d|xfag`xd hd jd|`fie}xf) vwg f} }gkwg

ag}ad vwg gif} he}md|hga hg }wf} ~d}eg} ~g}}dfe}. Vwfivwg| awhf`f ea~d|xf`xg

xg`hg`xg f waf ea~|g`}f afe} ies|g g |g}~d`}sgi+ hgsga ~|dse| hg s|ef} ~d}}sge}

~|g}}g} }dl|g d~wlie}bg|) vwg e`md|~d|f d ~f~gi hgme}|ed g mdd|hg`fhd| "L\GGH) 655=)

~. 633%. F ~f|xe| hf) }g fhaexg vwg d} ~|dce}}ed`fe} hg ea~|g`}f g}xd e`}g|ehd} ga wamd`xgrxd afed| hg ~|dhwd) vwg hgsg }g| igsfhd ga md`xf. Fd ag}ad xga~d) mdagf f }g

sg`xeif| f ehgef hg vwg d} jd|`fie}xf} ~f|xeibfa sfid|g}) awexf} sgzg} }ga ~g|mglg|) md||g`xg

vwg }g| f~|dcw`hfhf ~d| X|fvwe`f ">7%) g`x|g dwx|d}. ^g|ge|f J|. ">7) ~. 2>% |g}wag:

G}}f ~g|}~gmxesf hecg|g`xg hfvwgif vwg |gagxg xdhf f hgceme`mef hf mdlg|xw|fe`cd|afxesf grmiw}esfag`xg ~f|f ~|g}}g} grxg|`f}) ~de} fl|g f ~d}}eleiehfhg hgmf~xf| d cw`med`fag`xd hf he}xd|d e`md`}meg`xg) se`mwifhf fd grg|mmed~|dce}}ed`fi) } |dxe`f} hg ~|dhwd) lga mdad fd} sfid|g} ~f|xeibfhd} ge`xg|ed|ezfhd} }dl|g d adhd hg hg}ga~g`bf| f cw`d hg e`cd|af|.

=


4/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdawèmfd Cd|xfigzf) MG = f ;$5$6%. G f `fxw|gzf hg}}f afx|ef heàemf: d} fmd`xgmeag`xd}

`dxemesge} ~dhga }w|ke| f vwfivwg| xga~d) ga vwfivwg| iwkf|. Mda xfaf`bf ~|g}}d

m|d`dikemf) g}x|wxw|f lw|dm|xemf g ea~|gse}eleiehfhg hf} mde}f}) m|edw!}g f g}x|wxw|f hf

`dxemefleiehfhg) wa md`jw`xd hg m|ex|ed} vwg fjwhfa d jd|`fie}xf f kg|e| d} fmd`xgmeag`xd}

vwg }g xd|`f|d `dxmef) hg fmd|hd mda f} ieaexfg} gre}xg`xg} "[DIC) >7%. "...% f

`dxemefleiehfhg g}x |gifmed`fhf fd} ~|dmg}}d} hg |dxeèzfd g g}xf`hf|hezfd hf} ~|xemf}

~|dhwxesf} "^G\GE\F J\.) ~. 25% }g ~|gdmw~f mda f ikemf ~|dhwxesf hecg|g`mefhf vwg |gkg g}xg}

cgàg`d}. D fwxd| mw`bf d xg|ad kfxg{fxmbe`k) }g |gcg|e`hd f waf cd|af hecg|g`xg hg

x|fxfag`xd g }gigd hg afxg|efi `dxemed}d) d~d}xf fd kfxgogg~e`k) vwg xga fmd`xgmehd `f

[gl. Gig f hgce`g mdad f dl}g|sfd hd} ~d|xg} hg }fhf hg ~wliemfg} `dxemed}f} g

dwx|f} cd`xg}) f cea hg ehg`xecemf| afxg|efi ea~d|xf`xg waf sgz vwg gig }g xd|`g he}~d`sgi

">5) ~. 6;) x|fhwd `d}}f%. D fwxd| hgce`g fe`hf hde} ceix|d} ~|e`me~fe} ga vwg d}jd|`fie}xf} fxwfa mdad kfxgogg~g|} `f} |ghfg}. Wa d ~d|xd hg g`x|fhf) ga vwg

8


5/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdaw`emfd Cd|xfigzf) MG = f ;$5$67%) vwg hesehga d} sfid|g} `dxmef g`x|g fvwgig} hg }gigd g d} hg md`}x|wd.

L|w`} ">5% fm|g}mg`xf waf xg|mge|f gxf~f hg e`xg|sg`d) f hg |g}~d}xf) ga vwg d}

jd|`fie}xf} ceix|fa d} mdag`x|ed}) }wkg}xg} g m|xemf} hd ~liemd) d vwg ~dhg fmd`xgmg|

fx|fs} hg mf|xf} ~f|f wa jd|`fi) dw iekfg} ~f|f waf g}xfd hg |hed dw xgigse}d.

F ~f|xe| hf |gse}d hg}xg} ~d}xwifhd} xg|emd}) ~dhgad} fld|hf| dwx|f} vwg}xg}

ea~d|xf`xg} |gifmed`fhf} f `d}}d dljgxd) mdad f ~f|xeme~fd hd ~liemd.

F ~f|xeme~fd

Ga waf ie`bf hg ~g`}fag`xd awexd ~|reaf hfvwgif hg Bg`|u Jg`oe`} ">5%) vwg

hg}m|gsg f mwixw|f hf md`sg|k`mef g f ag}mif g`x|g ~|dhwxd|g} g md`}waehd|g} hg

md`xghd) Mifu ]be|ou "66% fld|hf f mwixw|f hf ~f|xeme~fd. Md`cd|ag ]be|ou) sesgad}

ga waf }dmeghfhg vwg g}x ga ~|dmg}}d hg x|f`}ed) se`hf hg waf ~dmf ga vwg f

mdifld|fd g d} ~|djgxd} mdigxesd} g}xfsfa ga vwghf. D} }g|g} bwaf`d} }d m|efxw|f}

}dmefe}) af} f gr~id}d hg `d}}d grmghg`xg hg xga~d ies|g mde`mehew mda waf k|fhwfi

|ghwd hd mf~exfi }dmefi "]BE\OU) 66) ~. 6


6/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdawèmfd Cd|xfigzf) MG = f ;$5$65) ~. =%. F ehgef sfe fd

g`md`x|d vwgif hg L|w`} ">5%) vwg mdidmf vwg f} ie`bf} g`x|g md`}wad g ~|dhwd hg

md`xghd `g}xg} sgmwid} g}xd mfhf sgz afe} ld||fhf}. ea~d|xf`xg |g}}fixf| vwg) mdad

^|ead g X|}gi ">3) ~.=%) `d vwg|gad} fvwe mfe| ga `g`bwaf }ea~iecemfd }dl|g f}

awhf`f} vwg g}xf} ~|dhwg} hecg|g`xg} hg `dxmef} g`}gjfa) }gjf ~f|f vwg ifhd cd|:

Xf`xd d |fhemfie}ad dxeae}xf) vwg s `f} xgm`didkef} hekexfe} hg mdd~g|fd fkf|f`xef hg waf ~}gwhd!hgadm|fmef wèsg|}fi) vwf`xd d grx|gae}ad md|~d|fxese}xf)vwg g`rg|kf `d} `dxeme|ed} ~f|xeme~fxesd} waf fagff ~|dce}}d dw fd} mw|}d} hgjd|`fie}ad) |gsgifa }wf} ieaexfg} g lferd ~dhg| bgw|}xemd.

M|gad} vwg f} afècg}xfg} ~f|xeme~fxesf} `f ahef mehfh x|fzga `dsd} hglfxg}

~f|f d mfa~d jd|`fi}xemd) `d} vwfe} }d he}mwxehd} mg|xd} ~f|fhekaf} hf fxesehfhg. ^d|a)

f ahef mehfh `d hgsg }g| se}xf mdad waf }fisfd ~f|f d aged) g }ea waf `dsf

|gfiehfhg mda f vwfi gig hgsg e`xg|fke|. @d }g| g}xf ahef vwg mdalfxg| xdhd} d}

~|dligaf} hd jd|`fie}ad ~|dce}}ed`fi) gif xfala ~f}}sgi hg he}xd|g}. @d g`xf`xd) f

~f|xeme~fd hd ~liemd `f} `dxmef}) ~|e`me~fiag`xg mda |gifd fd ce`f`mefag`xd mdigxesd

`dxemed}d) hgsg |gmglg| g}xwhd) igsf`hd ga md`xf }gw ~dxg`mefi hg fa~ief| d hglfxg. F

3


7/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdawèmfd Cd|xfigzf) MG = f ;$5$6%. Mda d he`bge|d |gwèhd) d |g~|xg| vwg ~d}xdw f }wkg}xd

"~|gsefag`xg mfhf}x|fhd `d }exg% cfz f |g~d|xfkga) vwg hg~de} }g| ~wliemfhf flg|xf `d }exg.

Fx afed hg 6> w}w|ed} |gke}x|fhd} g bfsef ce`f`mef`hd g

~wliemfhd ~d| sdixf hg |g~d|xfkg`}. F} |g~d|xfkg`} }d) ga }wf afed|ef) |gifmed`fhf}

Mfiec|èf) af} fikwaf} cd|fa |gfiezfhf} ga dwx|f} ~f|xg} hd} G}xfhd} Wèhd} g fx hd

aw`hd. Bdjg) d ~|djgxd ~g|xg`mg ^wliem E`}ekbx @gx{d|o) l|fd hf Fag|emf` ^wliem

Aghef) }gkw`hf afed| ~|dhwxd|f hg ~|dk|fafd hg |hed ~liemf hd} G}xfhd} Wèhd}.

Xfisgz f gr~g|e`mef afe} igal|fhf hg ce`f`mefag`xd mdigxesd }gjf d }exg `d|xg!

fag|emf`dOemo}xf|xg|. M|efhd ga fl|ei hg >5) waf ~ifxfcd|af hg ce`f`mefag`xd ~f|f

~|djgxd} m|efxesd} "OEMO]XF\XG\) >5) x|fhwd `d}}f%) g fxwf ga hesg|}f} |gf}) hg

f~|g}g`xfg} hg hf`f f be}x|ef} ga vwfh|e`bd}) hg f~f|gibd} xgm`dikemd} f adhgid}

e`dsfhd|g} hg |dw~f}. Waf} hf} mfxgkd|ef} hd }exg ^wlie}be`k. @gif) b }gxg

}wlmfxgkd|ef}) g`x|g gif} f hg jd|`fie}ad) ga vwg j cd|fa xdxfiag`xg mw}xgfhd} hgzg`f} hg

~|djgxd}. @d b hfhd} g}~gmcemd} }dl|g f }wlmfxgkd|ef hg jd|`fie}ad) af}) hw|f`xg 66) f

mfxgkd|ef hg^wlie}be`kxgsg ;;8 ~|djgxd} lga }wmghehd}) f~defhd} ~d| ;8. ~g}}df}.

E`}~e|fhd `g}xg} grga~id} }w|kg) b hde} f`d} g aged) `d}}d dljgxd hg g}xwhd) d }exg

l|f}eige|d Mfxf|}g. F f~iemfd hg}xg adhgid ga dwx|d} md`xgrxd} j g}xfsf }g`hd sg|ecemfhf)

af} mdad fmd`xgmg g}xf fhf~xfd `d idmw} l|f}eige|d4

D Mfxf|}g

M|efhd ga jf`ge|d hg 6> ga ]d ^fwid ~gid} g}xwhf`xg} hg fhaeè}x|fd hg

ga~|g}f} Hegkd \gglg|k g Iw} \elge|d) d Mfxf|}g bdjg af`xehd ~gif} ga~|g}f} G`kfkg g

K|w~d Mdawa. D cw`med`fag`xd hd }exg }ea~ig}. Vwfivwg| ~g}}df) fx|fs} hg wa ~g|cei

k|fxwexd) ~dhg ~d}xf| wa ~|djgxd `d }exg "MFXF\]G) 66%. F} ehgef} ~f}}fa ~d| waf

mw|fhd|ef hf ~|~|ef gvwe~g hd Mfxf|}g) vwg hg}mf|xf }wlae}}g} vwg `d }g g`vwfh|ga `f}

ie`bf} kwef hd }exg "g}xf} ie`bf} }d dljgxesf}) g }g |gcg|ga afe} cd|afxfd hd ~|djgxd hd

vwg fd }gw md`xghd%. F~}) hgsg!}g hezg| vwf`xd he`bge|d `gmg}}|ed ~f|f vwg d ~|djgxd

}gjf |gfiezfhd) g wa ~|fzd ~f|f f||gmfhf| d ad`xf`xg. G`xd) gig f~f|gmg ~f|f d ~liemd) vwg

cfz hdfg} hg vwfivwg| sfid|) mdagf`hd ga \( 6>. ]g fx d cgmbfag`xd hd ~|fzd d sfid|

g}xe~wifhd xesg| }ehd fxe`kehd "dw wix|f~f}}fhd%) d hd`d hd ~|djgxd |gmglg xdhd d he`bge|d.

]g `d) xdhd} d} mdifld|fhd|g} |gmglga d he`bge|d hg sdixf. @d ~|eage|d mf}d) d Mfxf|}g

cemf mda ;)7' hd he`bge|d f||gmfhfhd) ~f|f af`wxg`d. D Mfxf|}g fmgexf f~g`f} ~|djgxd}ceèxd}) dw }gjf) vwg ~d}}wfa e`med) aged g cea mif|d}. ^d| grga~id) }g sdm vwg| |gcd|af|

2


9/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdaw`emfd Cd|xfigzf) MG = f ;$5$67%) ~dhga }g| |gifmed`fhd} f mfhf waf hf} e`emefxesf}) fia hg ~| ga md`x|f}xg g}xg}

m|ex|ed} mda d ~f~gi hg kfxgogg~g|) vwg igsf ga md`xf ikemf ~|dhwxesf afe} }wljgxesf.

^g`}fad} vwg d ~|dmg}}d xfisgz }gjf waf ag}mif hg m|ex|ed} dljgxesd} f dwx|d} }wljgxesd}.

F}}ea) igsfad} ga md`xf d} m|ex|ed} hd `g{}afoe`k fd ag}ad xga~d ga vwg

md`}ehg|fad} d jd|`fie}xf }wljgxesd ~d| }e } mdad }g`hd xfala wa ~d|xd. F}}ea)

wxeiezfad} d kfxgogg~g| afe} ~f|f |gcigxe| }dl|g f ikemf ~|dhwxesf hf} `dxmef} ga }gw

f}~gmxd }wljgxesd g d `g{}afoe`k~f|f ~g`}f| ga waf `d|afxezfd hd vwg ~dhg g}xf| ~d|

x|} hg}xg ~|dmg}}d hg hgme}d jw`xfag`xg mda f }wljgxesehfhg.

D} `dsg ~|djgxd} ag`med`fhd} }d "}gkwehd} hg wa l|gsg |g}wad hd vwg ~|d~ga%:

6. Jd|`fie}ad L ea~|g}}d 6


11/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdaw`emfd Cd|xfigzf) MG = f ;$5$67) ~. ;2%) hezga |g}~gexd fsfiefd he|gxf hd fmd`xgmeag`xd ga xg|ad} hf }wf

ea~d|x`mef dw e`xg|g}}g mdad `dxmef. Sfigad!`d} hg}xg} m|ex|ed} ~d| md`}ehg|f|ad} vwg

}gjfa d} afe} ~f}}sge} hg sg|ecemfd g f~iemfd `d md|~w} g}xwhfhd. F}}ea) f~iemf`hd!d}

} dexd |g~d|xfkg`} ~hg!}g mda~d| f }gkwe`xg xflgif) ga vwg md`}xfa d} sfid|g} `dxmef g

d} ~|djgxd} "`wag|fhd} `f ag}af d|hga vwg `f ~ke`f f`xg|ed|%:

6 < = 8 7 3 ; 2

Ad|xg@dxd|eghfhg R^|dreaehfhg R\gigs`mef R R R R@dsehfhg

Xga~d

@dxfleiehfhg R R R RE`g}~g|fhd R RMd`ciexd

E`c|fd R

Xflgif 6 ! D} sfid|g} `dxmef hd} ~|djgxd} jd|`fi}xemd} `d Mfxf|}g

Cd`xg: d} fwxd|g} "6


12/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdawèmfd Cd|xfigzf) MG = f ;$5$67%. Sg|ecemfad}

vwg d} sfid|g} `dxmef) gr~|g}}g} hf md||g`xg) `d ~d}}wga waf if|kf f~iemfd `d

afxg|efi g}xwhfhd. Dw }gjf) }g x|fxf hg afxg|efi vwg cw`med`f f ~f|xe| hg dljgxesd} g hg waf

ikemf ~|dhwxesf hesg|}d} fd hd jd|`fie}ad g}xflgigmehd) hg |ghfd. @d g`xf`xd) ~|g}xgad}

fxg`d fd }gkw`hd gigag`xd) f d|kfèzfd hd x|flfibd g hd} ~|dmg}}d} ~|dhwxesd}. G}xf

ikemf hg ~|dhwd hesg|}f hd ce`f`mefag`xd mdigxesd md`hemed`f vwg d afxg|efi |g}wixf`xg

s }g|) idkd) hecg|g`xg. F} ~|d~d}xf} }g f~|g}g`xfa hg waf cd|af hecg|g`xg ~f|f d ~liemd)

~de} g}xd ~ghe`hd f~ded ~f|f gre}xe|. Gif} f~gifa fd ~liemd hg cd|af hecg|g`xg. Fia

he}}d) mdad }g ~g|mglg waf }gagibf`f g`x|g f} fld|hfkg`} hd} ~|djgxd}) ~dhg!}g ~g`}f|

è}}d mdad waf g}~meg hg mwixw|f vwg f~f|gmg `g}}g aged. Ga }waf) d afxg|efi ga

vwg}xd |gcigxg }wf |gfiehfhg hg ~|dhwd. Idkd) d `g{}afoe`k fmflf g`md`x|f`hd

f~iemfd `g}xg g}xwhd) j vwg d mg|`g hf xgd|ef g}x ~|g}g`xg) ag}ad vwg hg cd|af hesg|}f f

vwg gif `d|afiag`xg wxeiezfhf.

Fd ag}ad xga~d) d ~|dmg}}d jd|`fi}xemd hd Mfxf|}g }g f}}gagibf fd hdkfxgogg~g|

~d| }g| xfala awexd }wljgxesd. F~g}f| hg bfsg| mg|xf }gagibf`f g`x|g fikw`}) hg wa

adhd kg|fi d} ~|djgxd} }d awexd hesg|}d}) g }wf |gifd mda d} m|ex|ed} hg `dxemefleiehfhg

h}~f|. @g}xg }g`xehd) d ~liemd hd Mfxf|}g xfala igal|f wa kfxgogg~g|) ~de} xfala

fxwf hg adhd }wljgxesd fd hgmehe| vwg ~|djgxd} ce`f`mef|. G}xg ~|dmg}}d ~dhg ag}mif| f

}wljgxesehfhg hd kfxgogg~g| f dwx|d} m|ex|ed}) dljgxesd}) vwg ~dhga `d xg| }ehd fe`hf

mda~eifhd} g f`fie}fhd}) g hd} vwfe} d `g{}afoe`k) md`}gvwg`xgag`xg) d h md`xf.

E}xd `d} x|fz ikemf hg ~|dhwd se`mwifhf fd dljgxd. D cfxd hg d ~liemd ce`f`mef|

d jd|`fie}ad `d fikd `dsd: f fwhe`mef }ga~|g cde f cd`xg hg |g`hf hf fxesehfhg) }gjf~fkf`hd gcgxesfag`xg "mdad ga waf ghed hg jd|`fi%) }gjf ~d| e`xg|ahed hf ~wliemehfhg.

6=


14/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdaw`emfd Cd|xfigzf) MG = f ;$5$63. He}~d`sgi ga: 9bxx~:$${{{.lfmo!xd!e|fv.mda$fldwx0.Fmg}}d ga:


15/15


RRRS Md`k|g}}d L|f}eige|d hg Me`mef} hf Mdawèmfd Cd|xfigzf) MG = f ;$5$6.668 c. Ad`dk|fcef "K|fhwfd ga Jd|`fie}ad% Cfmwihfhg hg Mdawèmfd ]dmefi) ^d`xecmefWèsg|}ehfhg Mfxiemf hd \ed K|f`hg hd ]wi) ^d|xd Figk|g) 6>.

BFII) ]xwf|x gx fi. F ~|dhwd }dmefi hf} `dxmef}: D awkke`k`d} aghef. E`: X\FVWE@F) @gi}d`"D|k.%. Jd|`fie}ad: vwg}xg}) xgd|ef} g g}x|ef}. Ie}ldf: Sgkf) 655=. ~.

o financiamento coletivo de projetos noticiosos no brasil: uma análise do catarse

Documents