bedaya presso iwfg april 2011vc2

8/3/2019 Bedaya Presso IWFG April 2011vC2

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Entrepreneurial Women,En ines for Growin Ventures

April2011vB2IWFGApril2011

EntrepreneurialWomen,EnginesforGrowth


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Pro osed To ic Flow Gulf Challenge: Job Creation

Female Participation Rate

e aya rogram - essons earne

Entrepreneurial Women Case Studies

How Can You Help?

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2011



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Regional Job Creation Economists estimate Gulf Region will need to create >90million new jobs, in the next 10 years To keep unemployment under control

Oil-driven economies created 60m jobs in last 50 years

age of 24, in the next 10 years, The State of the Worlds

Children 2011: Adolescence, An age of opportunity

Chinese symbol for CRISIS = Opportunity + danger BIG homogenous market

You have first hand knowledge/insights Buyer behaviors are predictable

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Female labor force artici ation

ss

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Bedaya Program

Aim - accelerate Palestinian ICT venture outcomes

Co develop venture roadmaps Match and foster mentor relationships

Support venture sales & capital campaigns

Set up NEW seed fund

Build local team and transfer know how to them

An ex eriment hosted at PICTI ICT Incubator Funded by US Aid, Cisco and T2VC

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Bedaya - assists ICT entrepreneurs

Key initiativesu an ra n oca eam o ven ure managers

Assist early stage ventures 4020

Assist innovators with o tions 2010

Map ecosystem and target interventions

Few women entrepreneurs, lots of reasons Local coach, global mentoring (women), roadmap WORK

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Venture Roadmapscustomerrelationships

key activities

proposition

customersegments

partners

Thanks to Business Model Generation by Osterwalder & Pigneur 2010icost

structure

revenuestreamskey

7

channels

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Entrepreneurial Women Maysa Phoenix (3rd venture) Catalyst to build new venture, women mentor

Convert ideas into action/roadmap

- Need 2 ventures (income build translator)

Susan Winner Partnershi moved os Role model/mentor >420 clients

Rawda Khouriya B&B/womens crafts

Necessity entrepreneur with sales/service skills Alia Yooyaland

u ven ure an success u y so

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EnglishPal.ps

Venture BriefBernadette is cofounder with her husband

cofounders have day jobs & build EnglishPal in freetime

a website for Westbank, Jerusalem and Gaza, users can.

Fills need couldnt find anything when moved back

Needs SupportBus model evolution Bedaya Venture Program (BVP)

entor ng & g o a mentor oca coacSales help/contacts roadmap, survey strategy, GTM

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EnglishPal.ps Lessons Learned

Being a female entrepreneur in Palestine, is newMale business colleagues often dont know how to deal

with female entrepreneurs, directors, or co-founders

In new business situations, male colleagues are quiet as

Not much support for working women in society.

Common idea is: housework and kids first and then a job

Discovering practical solutions : ,

resources & connections where few locally exist.

Phone is easier. I can tell if the person Im talking to is.

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Google Girls

Venture Brief

Flowed from uni senior year project Birzeit (co ed)Received support from students , friends and teachers

Family supporting to become entrepreneurs since girls

Family lives in Jerusalem, western/global community

Needs Support

Bus 1 (learn), bus 2 (A2E) coaching, small projects

Support, FAQ, mentoring women mentor, work plan

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Goo le Girls Lessons Learned Girls original goal was to build Google Translator2,

,

shared how to do environmental scan and assessglobal activities in their area of interest weekly process

are ow o ocus on cus omer nee s vs ssue

Girls had sketch lan for venture BVP is walking them through venture roadmap and

developing approach based on market needs/users

venture 1 (a consulting business) so they can earnincome by solving current client issues and fuel theirventure 2 (a product business with niche markets)

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Be market centric and solve REAL problems

Sales is an essential role and skill, learn early Venture roadma s are more useful than bus lans

Prototypes and early sales change ventures

invaluable and essential

Build customer insights no just sales

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BVP & PEP Process

InvitationPro ra54/

Roadmap,

mentor,

coach,

,

final

review,

graduation Ve

review,

Global

Diagnostic tu

re

Va

App.inprocess

Cultivate

lue

interest

24Weeks 24Weeks 1Month 36Months

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2011


Educationneeds:CustomersUnderstanding,Market,TeamBuildingandCapital


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Global Mentoring Mentoring is an art + science

Been around for centuries

yp ca y e ver a persona ar o pass ng on ns g s

T2VC team has ex erimented with mentorin loball Women in business networking groups

University business growth

Ex ort an el

US, Aus, Europe, Mid East, Asia

Entrepreneurs find mentoring powerful advantage

Mentoring is soft skill that takes chemistry, tools, practice

3-6 month mentoring is impactful, matches interest & ability

April2011vB2 IWFGApril2011EntrepreneurialWomen,EnginesforGrowth


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Mentoring Lessons Learned Women are good as both mentors and mentees

tend to have richer mentoring experiences

like to have process and personal dimensions

Process most effective when focused on goal top line

improves when introduced by trusted colleague 4-6 hours/month balances value with need



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Bedaya Mentor MatchingT2VC connects global mentors + BVP and PEP participants

based on their roadmap, in process:

Jennifer CEO of sales training company with clients in,

Candidate mentor for security and media ventures

Tim Director Water Alliance, IT exec 30 ears Candidate mentor for going global ICT

Seppo EiR for multiple companies, 2 PhDs,+

an ate mentor or n s w t un n ustry Susan CEO of accounting firm born in Pal

Candidate to mentor Acct SW com an women led ventures



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O ortunities & WIFM Young talent poolAdd skills, experience & direction = big potential

Most are multilingual + skilled with laptop/PC/net

Are mobile

Consumption drives sales ,

They were under 25?

they doubled their income?

they become entrepreneurs?



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How Can You Help? Be a mentor to women led businesses in Gulf+

Training materials, case studies, webinars,

Products/services, a test bed, co-developer

Be a channel to market the will share GM with ou

Train women entrepreneurs, , , ,

SALES SKILLS are BIGGEST need

April2011vB2 IWFGApril2011Entrepreneurial Women,EnginesforGrowth


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SO.contact, next stepsIt is not the strongest of the species that

survives, nor the most intelligent but the one

most respons ve to c ange. ar es arw n

Scott [email protected]

. .056 103 1481


bedaya presso iwfg april 2011vc2

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