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Analyticsauxiliando em umamelhor experiência digital

FernandoBarraAnalytics Solutions

Shifthappens

Inevitabledisruption

Newexperience

FRAGEMENTATION

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CONVERGENCE

Cloud Analytics Social

© 2013 IBM Corporation

Attract

Retain

Grow

Behavioral data•Orders•Transactions•Payment history•Usage history

Descriptive data•Attributes•Characteristics•Self-declared info•(Geo)demographics

Attitudinal data•Opinions•Preferences•Needs & Desires

Interaction data•E-Mail / chat transcripts•Call center notes •Web Click-streams•In person dialogues

WHY?

WHAT?

HOW?

WHO?

Customer Data Experience

§ Advanced customer segmentation§Churn§ Product affinity§ Propensity to purchase§ Market basket analysis § Social media sentiment§ Targeted promotions§ Next best action / offering§ Deeper customer engagement§ Campaign insight & optimization § Life time profitability analytics§ Price management

Customer Algoritimics

Whatishappening?

Descriptive

TheCognitiveEra

Whatcouldhappen?

Predictive Prescriptive Cognitive

WhatactionshouldItake?

WhatdidIlearn,whatisbest?

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Intelligence Cognitive

Como a IBM pode me ajudarnesta transformação?

Transformmarketwithdata

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Rebuilding corporate IT to the cloud computing era2

Reinventing the work3

watsonanalytics.com

br.linkedin.com/in/fernandobarra/

Fernando Barrafbarra@br.ibm.com