final project

Brittany Lucio

Tiffany Tucker

Jacqueline Arbiza

Reggie West

Sales Promotion-Final Project

Concept Board

Stationary

Product Assortment

Target Market

The store was founded in 2009 by Brittany Lucio, Tiffany Tucker, Jacqueline Arbiza, and Reggie West. This team of dedication and creativity began their mission while attending Ai Art Institute of California-Hollywood. From there they took their ideas and opened their first store in 2010 located at the 3 rd Street Promenade in Santa Monica, California. The store name “BHavior” was a collaboration of the four founders to distinctively target their customers from their day to day lifestyle. Along with their suitable store name are the brands they carry with a wide selection from Billabong, Keds, Roxy, BornFamous, Lost, Hurley, Skull Candy, and many more to choose from.

The company has a bright future with expanding products and locations. They plan to include: footwear, accessories, and some locations will have a full time DJ. As of late 2010 the company will grow to…?

Biography

BHavior mission is to generate an edgy environment by using chic designs and brands. BHavior expresses a fun and outgoing life style in a suburban trendy location. It produces a desirable atmosphere by welcoming customers with style, life, apparel, fashion, and attitude.

Mission Statement

Target Market Profile

Product Overview

Competitor Overview

Locations/Expansion

In-Store Event

Event Flyer

Radio Ad

Press Release

Store Flyer

Retail Ad

Online Company Campaign

6th MO. Promotional Campaign

“Buzz”