socialwebday porquesuamarcaprecisaestarnodigital-141028082100-conversion-gate01
DESCRIPTION
Slides da Palestra Social Web Day de André Damasceno com o tema "Porque sua marca precisa estar no digital".TRANSCRIPT
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PORQUE MINHA MARCA PRECISA ESTAR NO DIGITAL
ANDRÉ DAMASCENO
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1 BILHÃO DE PESSOAS NO MUNDO UTILIZAM REDES SOCIAIS
Fonte: Ibope
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Fonte: Google Trends
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Fonte: Google Trends
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90,8% DOS USUÁRIOS BRASILEIROS POSSUEM CONTA NAS REDES SOCIAIS
Fonte: Ibope
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58,8% DOS USUÁRIOS SÃO
MULHERES Fonte: Ibope
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MULHERES + 55 O GRUPO QUE MAIS CRESCE NO FACEBOOK
Fonte: Ibope
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6 MOTIVOS PELOS QUAIS SUA MARCA PRECISA ESTAR NO DIGITAL
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01. NÃO EXISTE “ACHISMOS"
É 100% MENSURÁVEL
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CLIQUE, BABY
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http://an
alytics.tw
itter.com
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http://an
alytics.tw
itter.com
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http://an
alytics.tw
itter.com
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02. IDENTIFICAR, TRABALHAR E CHEGAR ATÉ O SER HUMANO COM QUEM VOCÊ FARÁ NEGÓCIOS.
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#IDENTIFICANDO
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CASE: Sushimar
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CASE: Sushimar
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#CLASSIFICANDO
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EMBAIXADOR
ESPECTADOR
PROSPECT
HUBRESPOSTAS RÁPIDAS
Ama a marca e conta histórias para você
Observa e ponto
Opa, um possível comprador
Gosta e pode influenciar outras pessoas
Reclama se você demora a responder
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03. TESTES
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No digital eu consigo realizar testes ab e com base nos resultados aumentar ou diminuir a força empregada.
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EM 72 HORAS TIVEMOS + DE
1.000 DOWNLOADS.
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Somando as duas ações, já temos + de 15.000 leads gerados.
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1 – ELES FAZEM CONTEÚDOS EXCEPCIONAIS
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04. É
"BARATO"
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http://marcospadariagourmet.tumblr.com/
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http://bijus.tumblr.com/
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05.
EFICAZ
IMEDIATO
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https://twitter.com/marcel_campelo/status/522118824838332416
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06. SEUS CLIENTES JÁ ESTÃO LÁ.
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B2B B2CESTRATÉGIA ESTRATÉGIA
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DESEJOS CONSUMO
HÁBITOSCOMPORTAMENTO
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5 DICAS VITAIS PARA SEU NEGÓCIO
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1. DEFINA CLARAMENTE QUAL É O SEU PRODUTO/SERVIÇO
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2. SAIBA EXATAMENTE QUEM É O SEU PÚBLICO
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3. APRIMORE TODOS OS DIAS O SEU RELACIONAMENTO
COM O CLIENTE
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4. AGREGUE VALOR AO SEU PRODUTO/SERVIÇO
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5. SOME TUDO ISSO À TECNOLOGIA. SEJA CURIOSO. INOVE.
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Quando contamos histórias,
3 coisas incríveis acontecem:
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Transformamos a vida de quem está ao nosso redor
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Histórias verdadeiras contagiam uma sociedade
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Sonhos e conhecimentos se multiplicam
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