[miolo]design editorial

Upload: alex-barros

Post on 20-Feb-2018

226 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/24/2019 [Miolo]Design Editorial

    1/132

    + ujb ojblcj

  • 7/24/2019 [Miolo]Design Editorial

    2/132

    Ojblcj gb `bpb

  • 7/24/2019 [Miolo]Design Editorial

    3/132

    Muromgh Yoicorh Pbrbovb

    Khs tcjphs gb Gotbgurb @ovom Jomotbr

  • 7/24/2019 [Miolo]Design Editorial

    4/132

    @hpyrolet Muromgh Yoicorh Pbrbovb, 9122

    @bpb c prhfcth lrfl`h

    Ibhi Gcsolk

  • 7/24/2019 [Miolo]Design Editorial

    5/132

    B ghr c bs mlrojbs, sc pugcsscj scrbquo `ebjbgbs, scrobj tcstcjukebs

    gb vohmcktb c ncrhz vcrgbgc.

    Bs pcquckbs jcjrobs

    Fhs Pbrbjblh

  • 7/24/2019 [Miolo]Design Editorial

    6/132

  • 7/24/2019 [Miolo]Design Editorial

    7/132

    Okjcrhs bjolhs jc ok`cktovbrbj b puimo`br cstbs jcjrobs. ^rohs

    `hmclbs, ckth cstugbktcs ukovcrsotrohs, bssoj h flzcrbj. ^ok`ousLhjcs, Nomopc Jomoth, Nrbk`os`h Jbkecs gc @bstrh, @mcjcktc Ibrb-

    `eh c Irukh Jbr`cmh gh Kbs`ojckth sc gcstb`brbj. Btckh cspc`obm`hj hs tcxths tcvc h bjolh ^o`thr Yhgrolucs, cstugbktc gc Ph`ohmhlob,

    c Brosttcmcs @brghkb Fukohr, uj fhvcj jgo`h, ogcbmostb c ktclrh`hjh phu`hs.

    Blrbgc`ojckth nrbtcrkh gcvh bhs `hmclbs gb SNQC, Gbkocm Yhgrolucs,Cvshk Jbmbquobs c Mckcs Pbrbovb. Hs `hjpbkecorhs gh QPHM, cktrc

    cmcs Eckroquc Jhktc, nhrbj shircjbkcorb lckcrhshs. Juotb mcbmgbgctcvc Bktkoh gc @bjphs, Qrcsogcktc gb Bssh`obh Qcrkbjiu`bkb gcBkostobghs Qhmto`hs (BQBQ), quc mutb tckbzjcktc cktrc ks `hktrb h

    csquc`ojckth ghs bkhs gc `eujih, `hjh flzcrbj tbkths, ehfc phgc-rhshs.

    Sjb pbmbvrb bjolb c ok`cktovbghrb vcoh gh jhklc ickcgotokh, Jbr`c-

    mh Ibrrhs, quc `hkec`o rc`cktcjcktc pbrb b jokeb jbohr bmclrob, c gcWeoblh Pbrbovb Mch, jcu flmeh. Gc Nhrtbmczb, tovc h birbh nrbtcrkhgc Gcjstckcs Yoicorh, Jbrob gh @brjh Brrbcs, Mcokbg @brihloj c

    gc \omshk Kh`b, c gc Ph Qbumh, b bjozbgc gc tbkths bkhs gc JbrtbNbofb c Jbrob @c`mob G`hurt. B Fborh Mcotc, `hjpbkecorh gc mutbs c

    gc pbsscbtbs `hktrb b gotbgurb, h jcu juoth hirolbgh, c Osborbs

    Qcrcorb, pcmbs nhths gh Eckroquc, vohmcktbgh `hj tbkth goh.

    Bhs `hjphkcktcs gb Ibhi Gcsolk, pcmbs ogcobs th ihkotbs.

    B thghs cmcs, h jcu birbh bnctuhsh.

  • 7/24/2019 [Miolo]Design Editorial

    8/132

  • 7/24/2019 [Miolo]Design Editorial

    9/132

    Qrcn`oh

    Oktrhguh

    lub Irbib

    @uogbgh, Eckroquc!

    Ihi Dckkcgy cj Yc`onc

    H Ycmbtroh Jcorb Jbths

    Gc `hjh fllurbs phmto`bs prhcjokcktcs rc`cicj

    jcksblcj gc Ghj Ecmgcr @jbrbB Whjbgb gb Ycothrob

    H Gc`rcth 7 cj Yc`onc

    Ghos jhjckths gb rcprcssh cj Yc`onc

    Crb h Jbtb Jb`ebgh!

    Yhsbkc

    H Lbmclh Bmroh Lucrrb

    Ph Qbumh, 2?2

    53

    ?2

    ?3

    ??

    213

    220

    221 c ok`oh gb g`bgb scluoktc, `hjh jomotbktc sh`obm c pbrto`opbktc

    gb pbsthrbm ukovcrsotrob, Muromgh vovcu vrohs cposgohs trlo`hs gckhssb eostrob kb`ohkbm, kb ph`b gb jbos gurb rcprcssh gb gotb-gurb jomotbr. Bh rcjcjhr-mhs kcstbs plokbs, cmc hs rcvovc `hjhujb jcjrob pcrolhsb quc khs `hjprhjctc b thghs, pbrb quc`uogcjhs gc quc, kuk`b jbos sc rcpotbj jhkstruhsogbgcs `hjhbqucmbs quc b khssb lcrbh prhtblhkozhu c shnrcu.

    Cstc movrh kh sc prhpc b scr uj rcmbth `hjpmcth hu sostcjto`hgbqucmcs bkhs gc `eujih. @hktj bpckbs uj tcstcjukeh pcsshbmgc nbths vovoghs c shnroghs phr Muromgh c phr juoths rbpbzcs c jhbsgc sub lcrbh quc, `hjh h fhvcj Gbvo gb Iimob, mutbrbj `hktrbh lolbktc Lhmobs, rcprcscktbgh pcmh lhvcrkh gb ph`b, `hj thgh hscu bpbrbth, nhrb jomotbr c phgcr. Kbrrbghs phr Muromgh, hs cpos-gohs bquo gcs`roths sc su`cgcj, `cktrbghs cj pcrshkblcks `ufhecrhsjh bokgb prc`osb scr rc`hkec`ogh hfl`obmjcktc c, bh jcsjh

    tcjph, `hj uj pbkh gc nukgh quc `hkec`ogb phr thgh irbsomcorhicj oknhrjbgh. @hjh cj uj flmjc gh @okcjb Khvh irbsomcorh, hprojcorh cposgoh, @uogbgh, Eckroquc, cktrc`ruzb ckbs gh `hrtc-fh nkcirc gh pbgrc Bktkoh Eckroquc Qcrcorb Kcth, khjcbgh pcmhbr`ciosph Ghj Emgcr @jbrb `hjh bssostcktc gc pbsthrbm gb Fu-vcktugc. Cj jboh gc 2?>?, bhs 95 bkhs, cmc nho bssbssokbgh pcmbgotbgurb jomotbr, khs `bjphs gb rzcb, kh Yc`onc. Bs `ckbs quc Mu-

    romgh rcjcjhrb gc nhrjb `hjhvcktc, cu tbjij tcstcjukeco, `hjhfhvcj jhklc. Bt ckth, cu bokgb vovob khs `mbustrhs gh jhstcorh.P b pbrtor gh jbrtroh gc Eckroquc, pugc `hjcbr ujb cxpcrok`obgc okscrh hj fhvcks, kb @bsb gb Nrbtcrkogbgc, cj Hmokgb. Fukth

  • 7/24/2019 [Miolo]Design Editorial

    15/132

    QYCN@OH 23

    `hj h sbmcsobkh pbgrc Ovbk Wcflmh, b orj Qhjpb Icrkbs`hko c

    hutrhs, oktclrco b cquopc pbsthrbm quc, kb brquogoh`csc gc Hmokgb cYc`onc, `hktokuhu h b`hjpbkebjckth gc fhvcks cstugbktcs, nukhquc Eckroquc rcbmozbvb `hj tbkth `brosjb. ^rohs ghs nbths, bquo,rcvovogbs phr Muromgh, cu `hkec`o gc pcrth. Mcjirh-jc `hj bjozb-gc gh Gr. Lbmgokh Mhrcth c gc subs trs flmebs quc nbzobj pbrtc ghlruph gc fhvcks b`hjpbkebgh phr Eckroquc. Jbos tbrgc, vrobs vc-zcs, b`hjpbkeco Ghj Ibsmoh Qckogh, bibgc gh Jhstcorh Ph Ickth

    gc Hmokgb, cj vosotbs b @kgogh Qokth, fhvcj prcsogcktc gh G@C,vtojb gb rcprcssh c prhtblhkostb gc hutrh ghs cposgohs bquo rc-lostrbghs.

    Whgb b khssb lcrbh sc rc`hrgb gb pbsscbtb ghs `cj jom kh Yohgc Fbkcorh, gh scqucstrh gh cjiboxbghr bjcro`bkh c gb trh`b ghprosohkcorh phr prcshs phmto`hs gb gotbgurb. Muromgh `hktb `hjhossh rcpcr`utou kh Yc`onc `hj b moicrtbh gh vckcrvcm c ecrho`h`hjpbkecorh Lrclroh Iczcrrb, cxombgh kh Jxo`h, kb jcsjb hpc-rbh quc mcvhu h fhvcj nrco Woth Bmck`br bh cxmoh cj Qbros, hkgcb jcjrob gbs thrturbs shnrogbs kbs jhs gh nbjolcrbgh PrlohNmcury, h `hkguzou jhrtc.

    Kh gcvh bktc`opbr jbos kbgb pbrb kh rhuibr gc vh` quc `hjcbb mcr cstc movrh h lhsth prproh gc mcr cstbs kbrrbtovbs, kh cstomh soj-

    pmcs c `hjpctcktc gc cs`rothr quc Muromgh rcvcmb bh khs thjbr pcmbjh c khs hkguzor phr cstcs jcbkgrhs gb eostrob. Cmc khs nbz sck-tor h quc cmc c scus `hjpbkecorhs scktobj c `ehrbr b ghr quc vovc-rbj kh gcksh pcrhgh gcstb lrbvogcz gc uj Irbsom jbos movrc c jbosfusth. Kh projcorh `bptumh gh movrh, Muromgh `otb Irct`e bh gozcr6uj phvh scj pbssbgh phgc kh tcr nuturh. Qhr ossh, h jcjhrobmgcstc pbssbgh kh khs rcjctc bpckbs khstbmlob gcstcs tcjphs

    pbssbghs, jbs khs sotub kh quc, ehfc, vovcjhs cj vrohs phkths gbBjro`b Mbtokb. Kh nho shjcktc kh Irbsom quc vovcjhs b rcprcsshjomotbr c b nbmtb gc moicrgbgc. Muromgh nbz rcncrk`ob gotbgurb gcQokh`ect kh @eomc. Govcrshs pbscs mbtokh-bjcro`bkhs vovcrbj bs

  • 7/24/2019 [Miolo]Design Editorial

    16/132

    2 - @n. IHB^CKWSYB GC PHSPB PBKWHP, B csqucrgb tcj h phgcr phmto`h, jbs b gorco-tb `hktokub `hj h phgcr c`hkjo`h. Ok @brhs Bjolhs, jbrh 9121, p. 79.

    2> LS BIYBIB

    jcsjbs ghrcs gc pbrth pbrb uj tcjph khvh c gc moicrgbgc. Ehfc,

    cjihrb bokgb ok`opocktc c nrlom, phgcjhs tcstcjukebr bmluks nru-ths gcstc prh`cssh. Cj vrohs mulbrcs gh `hktokcktc, bjbgurc`cuj prh`cssh gc jugbkbs cstruturbos quc, jcsjh `hj govcrsbs`hktrbgocs, `hjcb b thjbr nhrjbs gc uj sh`obmosjh khvh quchrlbkozb b moicrtbh scjcbgb phr cstcs orjhs c orjs quc Muromghbquo rc`hrgb c `hj hs qubos `hkvovcu. B ius`b gc moicrtbh tcj sc`hk`rctozbgb cj khvbs @hkstotuocs kb`ohkbos c bmlujbs jcgogbs

    `hjh rcnhrjb blrrob pbrb hs mbvrbghrcs c b phssoiomogbgc gh phvhvhmtbr b scr prhproctroh gh pctrmch kb ^ckczucmb, gbs jokbs gccstbkeh c `hirc kb Ihmvob c gc hutrhs icks kbturbos kh Cqubghr.

    ^h` quc m cstbs plokbs phgc bmojcktbr thgbs bs `rto`bs quc quo-scr, jbs tcr scjprc h gorcoth gc shkebr `hj h prh`cssh sh`obm quc,kb ^ckczucmb, cst sckgh `ebjbgh gc rcvhmuh ihmovbrobkb, khCqubghr prh`cssh `ogbgh, kb Ihmvob c cj hutrhs pbscs thjbkhjcs `hjh rcssurlk`ob okglckb. @hjh bflrjb h prhncsshr Ihb-vckturb gc Phuzb Pbkths6 B Bjro`b Mbtokb tcj sogh h `hktokcktc,hkgc h sh`obmosjh gh s`umh UUO cktrhu kb blckgb phmto`b2. Kcstckhvh prh`cssh, h omustrc prhncsshr phrtulus gostokluc trs ctbpbshu gojckscs quc tj h`hrrogh kh `hktokcktc6

    2) b trbksoh gb gotbgurb gcjh`rb`ob.

    Cjihrb gc vcz cj qubkgh, bquo c bmo, hs scthrcs jbos rcb`ohkrohs,ok`hknhrjbghs `hj bs jugbkbs `hkquostbgbs, cksbocj bjcbbsgc khvhs lhmpcs jomotbrcs, b prprob ukoh ghs lhvcrkhs c pbscs gh`hktokcktc mbtokh-bjcro`bkh tcj gofl`umtbgh c bt ojphssoiomotbghcstc rc`uh. Ossh sc vcrofl`hu cj Ehkgurbs (911?) c tbjij cj ujbtcktbtovb nrb`bssbgb gc lhmpc jomotbr kh Cqubghr (9121). Kh Irbsom,b rc`cktc gos`ussh shirc b mco gb Bkostob c b ojphssoiomogbgc gc

  • 7/24/2019 [Miolo]Design Editorial

    17/132

    QYCN@OH 2, 7. @ot. phr @hkkbossbk`c gcsQrcs gc mlmosc09- gcz. 2?55, `bpb.

    0 - Jbr`cmh Ibrrhs jhklc ickcgotokh c tcmhlh gb moicrtbh. jcjirh gb @hjossh

    Mbtokh-bjcro`bkb gb Bssh`obh C`ujko`b ghs Wcmhlhs(bs) gh Wcr`corh Jukgh (BPCWW)c bsscsshr gh Jhvojckth ghs Wrbibmebghrcs scj Wcrrb (JPW) c gc vrohs jhvojckthsphpumbrcs. Wcj puimo`bghs 0< movrhs kh Irbsom c cj hutrhs ogohjbs. Sj ghs jbos rc`cktcs H Bjhr nc`ukgb h Skovcrsh (C`hmhlob c Csporotubmogbgc), `hj `h-buthrob gc Nrco Ictth,Cm Blor, 911?.

    25 LS BIYBIB

    surrb uj khjc quc jc mcvb bh Okflkoth6 Fcsus gc Kbzbr. Jbs, jc

    mcvb tbjij b hutrhs khjcs quc sh sokkojhs gc bjhr c gc pbz,kbs jbos goncrcktcs rcmolocs c kbs jbos govcrsbs `umturbs. Ruc ro-quczb. Kckeuj jhrtbm phgc bjhrgbbr b vcktbkob hu nrcbr b moicr-gbgc gh Csproth. H jostroh khssb Qbz c hs `bjokehs rcmolohshsphgcj bpckbs scr khssbs pbrihmbs gc bjhr, sc b`cotbj sc ukorbhs `bjokehs gbs pcsshbs quc ius`bj b moicrtbh, `hjh b lc-rbh gc fhvcks gcs`rotb kcstc movrh. @hjh, kh s`umh O^, cs`rcvcu

    Blhstokeh6 Bphktcj-jc bmluj quc bjc c cmc scktc h quc csthugozckgh. Gccj-jc bmluj quc gcscfc, quc `bjokec kcstc gcscrth,bmluj quc tckeb scgc c susporb pcmb nhktc gb vogb. Jhstrc-jc cstbpcsshb c cmb sbicr h quc qucrh gozcr (Pth Blhstokeh)9.

    H orjh c `hjpbkecorh,Jbr`cmh Ibrrhs0

  • 7/24/2019 [Miolo]Design Editorial

    19/132

    OKWYHGSH

    @ebjbvb-sc Bktkoh Bulusth Pbrbovb Mch c crb kbturbm gc Ruoxc-rbjhioj, @cbr. rnh gc pbo c jc bhs ghos bkhs nho `robgh phrtohs. F bhs 29 bkhs, mutbvb pcmb vogb, bpcsbr gc pcrtck`cr nbjmobkhirc gh oktcrohr khrgcstokh. Nho ibm`hkostb, sokbmozbghr gc trcj,jcjirh gc ibkgb juso`bm c t`ko`h cj `golh Jhrsc6 `hjh `ec-lhu bh @broro `cbrcksc8 Kh sco.

    H jcu pbo `bshu-sc phr gubs vczcs cj Jossh ^cmeb, hkgc kbs-`o. Whrkhu-sc uj ehjcj ro`h kh `hjr`oh rclohkbm, c jbos bokgb,`hjh ghkh gc mbtonkgoh, jbs crb molbgh bnctovbjcktc bhs jbos ph-ircs, tbmvcz phrquc nho `robgh phr Jbrobkb, cs`rbvb kclrb quc scr-vou sub nbjmob. Khs jcus sctc bkhs, bh nbmbr kh kb`ohkbmosjh csh`obmosjh, khtbkgh jokeb sojpbtob phr cssbs hpcs ogchmlo`bs,

    gozob pbrc`c quc cstc jckokh vbo scr `hjukostb. Pcjprc jbktcvcnhrtc bjozbgc `hj @bgctc, uj ehjcj phirc c kclrh, Qrcsogcktc ghQ@I josshvcmecksc, c qubkgh cssc scu bjolh crb bjcbbgh gcscr prcsh, pcmbs jutbcs phmto`bs ``mo`bs gh khssh pbs, h cs`hk-

  • 7/24/2019 [Miolo]Design Editorial

    20/132

    91 LS BIYBIB

    gob kb @bobrb, h scu stoh, `hj hrgcj cxprcssb gc scr bmojcktbgh

    gobrobjcktc. Bgjorbvb Muos @brmhs Qrcstcs c `hj h scu khjc kh-jchu h scu projcorh flmeh ehjcj.

    Crb uj ehjcj jbrbvomehsh, gc lrbkgc golkogbgc c ehkcstogbgc.Rubkgh rcsphkgo Qrh`cssh phmto`h, ok`ursh kh Brtolh 73, sckgh h trhtc gb khssb tur-jb, gosshmvogh phr nhrtc rcprcssh jomotbr, cj nb`c gc pbkcths qucjcjirhs gb FS@ gostroiubj `hktrb h ckth Qrcsogcktc @bstcmhIrbk`h, rc`cickgh nhrtc `b`ctbgb gc shmgbgh kbs `hstbs, kh ok`oh

    gb Yub Khvb, tovc h jcu ibtosjh phmto`h kh @ursh Pupcrohr. Jbs,phr quc fhvcks bokgb bghmcs`cktcs, bhs 2

  • 7/24/2019 [Miolo]Design Editorial

    21/132

    OKWYHGSH 92

    `rucmgbgc prhlrcssovbjcktc `rcs`cktc8 H quc khs mcvhu b ossh, phr

    quc tbkth bjhr b ujb mutb th gon`om c gcsmcbm, irolbkgh oko`obmjck-tc `hj ihmbs gc lugc kbs rubs `hktrb h nhrtc bpbrcmeh rcprcsshr8Qhr quc tbkth gcscfh gc fustob sh`obm, b phkth gc ghbr b prprobvogb, `hjh flzcrbj Jbtb Jb`ebgh c Ybksob Yhgrolucs8 Bpckbssh`omhlhs ck`hktrbrh rcsphstb.

    Mutbjhs juoth. Kh pbrb vcr bktolhs `hjpbkecorhs gc pbsscbtbs,

    gc ogcbos, gc mutb `eclbr bh phgcr c h jbktcr btrcmbgh bhs oktc-rcsscs jbohrcs gb bmtb iurlucsob, nrcktc ibkqucorhs, quc kbgbjcj gokecorh khs gobs gc ehfc, hu bmobrcj-sc bh quc e gc pohr kbshmolbrquobs irbsomcorbs, quc scjprc sc mh`upmctbrbj gb roquczb ghpbs, bmofbkgh, jutombkgh c sb`rofl`bkgh hs cx`mughs, hs phircs gcehfc c gc scjprc. Mutvbjhs, soj, phr uj rclojc gc `ukeh sh`ob-mostb. Jbs, gbkbjhs Jo`ecmc, ghs Icbtmcs, voirbjhs `hj Bpc-sbr gc vh`, gh @eo`h Iubrquc, cj pmckb gotbgurb Jgo`o, c tkeb-jhs hs hmehs jbrcfbghs, huvokgh @hkstruh, gh jcsjh @eo`h,kh bphlcu gb rcprcssh, cj 2?

  • 7/24/2019 [Miolo]Design Editorial

    22/132

    99 LS BIYBIB

    @ebrgok, bmj gc hutrhs buthrcs jbrxostbs. rbjhs rbgo`bos `hjh

    `rosths, cj `rcr quc b gcrruibgb gb gotbgurb trbrob uj rclojc gckbturczb sh`obmostb, fusth c eujbkh. bjhs, bssoj, h Cvbklcmeh gcPh Jbtcus, `hjh h vou Qcr Qbhmh Qbshmoko kh scu nbjhsh flmjc. Bsck``mo`bs gc Fhh UUOOO c gc Qbumh ^O okuck`obrbj, shircjhgh, hkhssh cklbfbjckth phmto`h.

    B rbgo`bmozbh gh rclojc gc >7, bquo cj Qcrkbjiu`h bphobgh

    bicrtbjcktc phr Lomicrth Nrcyrc c Jbr`hs Jb`ocm, quc sc vcrofl`hu`hj b cgoh gh Bth Okstotu`ohkbm Kjcrh 3, cj quc b gotbgurb scgc`mbrbvb cs`bk`brbgb, `hjh nbmhu Cmoh Lbspbro, c birob h scu `o-`mh jbohr gc tcrrhr `hktrb hs scus hphsothrcs, khs thrkbrob tbjijbokgb jbos rbgo`bos. Mcjirh-jc, pbrto`umbrjcktc, cj flks gc 2?

  • 7/24/2019 [Miolo]Design Editorial

    23/132

    LSB IYBIB

    Jcjrobs gc tcjphs utpo`hs, khs ibstoghrcs gb mutb ecrho`b, gcfhvcks ckmhuquc`oghs phr fustob c moicrgbgc.

    * * *

    Gob gcsscs, uj `bjphks bvosthu pcmb projcorb vcz h jbr. Gcus gh `u, gossc cmc, tugh ossh lub8

    , Qcgrh. Hxcktc, c lub irbib!

    * * *

    Cj 2?>5, kb Nrbkb, h flmjc H ibmh vcrjcmeh, gc Bmicrt Mbjhr-rossc, nho hksogcrbgh h jcmehr flmjc gb g`bgb, rc`cickgh h Qrjoh

    Cgu`b`ohkbm gh Bkh. uj flmjc qubsc jugh, rcbmozbgh cj 2?3>,quc jhstrb h bjhr quc sc `rob cktrc uj jckokh c uj ibmh, quckh jbos `hksclucj scpbrbr-sc, bt scr cstc gcstrugh pcmb okvcfbgc hutrhs jckokhs. Sjb mokgb nbktbsob, prhnukgbjcktc eujbkb.

  • 7/24/2019 [Miolo]Design Editorial

    24/132

    97 LS BIYBIB

    E phu`h, kh Irbsom, h fuoz Jr`oh Fhs gc Jhrbcs, quc `hkgckhu b

    Skoh kh `bsh ^mbgojor Ecrzhl, rc`hkec`cu6 Cj 2?>5, b gotbgurb cstbvb cxtrcjbgb.

    Cj 2?>?, Yuo gb @hstb Bktukcs jc nbmhu6 Cstb gotbgurb vbo gcjhrbr uks 01 bkhs. H quc osth cj tcrjhsgc Eostrob8 Kbgb. Qbrb vh`, b prprob vogb. Qhu`h ojphrtb. Hgcoh b okfustob.

    Cj tcjphs th jhrkhs gc eujbkogbgc, gc `bmhr eujbkh, gc nrbtcr-kogbgc, gh po`h...

  • 7/24/2019 [Miolo]Design Editorial

    25/132

    QYCJISMH 93

    Cj 2?>7, bhs 2> bkhs, jc prcpbrbvb pbrb h vcstoiumbr gc Jcgo`okb.

    Kbqucmb qubrtb ncorb, projcorh gc birom, bprhxojbgbjcktc s khvcehrbs, hs bmukhs gh tcr`corh bkh `ocktfl`h gh @hmloh Pbmcsobkh ghYc`onc nhjhs bvosbghs pcmh Qrhncsshr gc Rujo`b, gc hrolcj nrbk-`csb, quc tokeb sogh gc`rctbgh ncrobgh `hmclobm pcmh Qbgrc @hmbrcs,h Gorcthr. Gossc-khs quc oktcksb jhiomozbh jomotbr h`hrrob kh `ck-trh gh Yc`onc, cj `hkshkk`ob qucmb quc ebvob cj Jokbs Lcrbos ckh Yoh gc Fbkcorh, `hktrb h Qrcsogcktc Fhh Lhumbrt.

    Cu jhrbvb cj bpbrtbjckth gb jokeb orj Mckcs, kb jcsjb YubGhj Ihs`h, hkgc cstugbvb. Cj vcz gc or pbrb `bsb, `hjh khs nhorc`hjckgbgh pcmh Qrhncsshr, gorolo-jc bh `cktrh. Gcvh tcr ogh p,hs koius cs`bsscbvbj. Rucrob vcr hs b`hktc`ojckths phmto`hs qucsc gcsck`bgcbvbj bmo. Ebiotubmjcktc, nrcqucktbvb `hj`ohs kbsBvckogbs Gbktbs Ibrrcth c Lubrbrbpcs, prhjhvoghs pcmb Nrcktc gcCsqucrgb, quc lhvcrkbvb Qcrkbjiu`h, mogcrbgb pcmh LhvcrkbghrJolucm Brrbcs gc Bmck`br c pcmh Qrcncoth Qcmpogbs Pomvcorb. Kbquc-mcs `hj`ohs, `hkec`o lrbkgcs mgcrcs eostro`hs, `hjh Muos @brmhsQrcstcs, Gbr`y Yoicorh, Mchkcm Irozhmb, Nrbk`os`h Fumoh, LrclrohIczcrrb, c h prproh Qrcsogcktc Lhumbrt, quc f vorb bktcs cj @rbth,@cbr, `rcoh kh bkh gc 2?3?.

    Cu bgjorbvb Fhh Lhumbrt, jcsjh sckgh th fhvcj c phu`h vovogh.

    Wbmvcz, cmc tckeb sogh kb Eostrob gh pbs, h gorolcktc jbos bjolhgb `mbssc trbibmebghrb quc khs lhvcrkhu, b jcu vcr, supcrohr bhMumb, `hjh uj gob scr rc`hkec`ogh. Whgh h scu lhvcrkh crb vhm-tbgh nukgbjcktbmjcktc bh oktcrcssc ghs jbos eujomgcs, c phr osshjcsjh, sub phpumbrogbgc bm`bkbvb bmlh cj thrkh gc

  • 7/24/2019 [Miolo]Design Editorial

    26/132

    9> LS BIYBIB

    gcrbos, ncz b rcnhrjb blrrob, okncmozjcktc kh `ujprogb, bh mhklh

    gc thgbs bs cstrbgbs ncgcrbos gh pbs. Crb uj ehjcj ro`h, jbsprhnukgbjcktc ihj c eujbkh.

    Kh pugc gorolor-jc bh prgoh ghs @hrrcohs, kb Bvckogb Lubrbrb-pcs, `hjh prctckgob. Kh flkbm gb Qhktc Gubrtc @hcmeh, h Cxr`othghjokbvb thgh h `cktrh. Gciru`co-jc, ckth, kh mbgh csqucrgh gbQhktc, c pugc vcr jhjckths gb gcphsoh gh Lhvcrkbghr Brrbcs,

    bh mhklc, kh Qtoh gh @bjph gbs Qrok`csbs, okukgbgh gc vobturbsjomotbrcs, quc b jokeb vostb bm`bkbvb. Gc `hstbs, kh pcr`cio b`eclbgb gc uj shmgbgh gh Cxr`oth, c suiotbjcktc, sckto okstru-jckth jctmo`h kh jcu `hrph, ujb ibohkctb tcktbvb ncror-jc h ghr-sh, h jomotbr b gozcr6 sbob gbquo, sc kh scr prcsh!

    @hrro pbrb Bvckogb @hkgc gb Ihb ^ostb c blubrgco h koius Omebgh Mcotc, quc jc mcvbrob gc vhmtb bh jcu mbr. Gc rcpcktc, pbssbjghos cstugbktcs, `hj ogbgc cj thrkh gc 91, 99 bkhs, uj gcmcs sbk-lrbkgh, b lrotbr6 H Pum cst `hkhs`h, `hj h Qrcsogcktc Lhumbrt,ks vck`crcjhs! Huvorb, bktcs, torhs gc jctrbmebghrb, kb bmturb gbBvckogb Lubrbrbpcs. B `hosb pbrc`ob ncob.Cj `bsb, pcmh rgoh, shuicjhs quc h Lckcrbm Mbgroh Qcrcorb Wc-mcs, @hjbkgbktc gh OOO Cxr`oth, bphobvb h Qrcsogcktc, c h rc`cicrbcj Qhrth Bmclrc, pbrb hkgc cmc sc gorolou nb`c rcvhmtb jomotbr quc

    pbrtob gc Jokbs Lcrbos, `hj thgbs bs ehkrbs gcvogbs buthrogbgcjbohr gh pbs. Cj Qcrkbjiu`h, h Lckcrbm Fustokh Bmvcs Ibsths,quc `hjbkgbvb h O^ Cxr`oth, ehjcj tioh c okgc`osh, fl`brb cj`ojb gh jurh, hiscrvbkgh pbrb hkgc sc ok`mokbvbj bs nhrbs jo-motbrcs kh sum, phos, kh gob bktcrohr, quc prc`cgcrb qubrtcmbgb gcQrojcorh gc Birom, tokeb goth bh Lhvcrkbghr Brrbcs, quc cstbvb`hj b mclbmogbgc. Jcktou, mhlh bgcrokgh bhs rcvhmthshs gc Jokbs

    Lcrbos c gh Yoh gc Fbkcorh.

    H Gcputbgh Mchkcm Irozhmb, gc vbmcktob ok`hktcstvcm, `ukebgh ghQrcsogcktc, c h Lckcrbm Qcrcorb Wcmcs shmo`otbrbj-mec hrgcj gc jbr-

  • 7/24/2019 [Miolo]Design Editorial

    27/132

    `eb `hktrb Jokbs, `hj h bphoh gb Bcrhkuto`b c gbs lubrkocs

    jomotbrcs gc Pbktb @btbrokb c gh Qbrbk. Lbrbktou h lrbkgc jomotbrquc gctcrob hs rcicmgcs. Lhumbrt kh b`cothu. H Lckcrbm Mbgrohnho oksostcktc, jbs h Qrcsogcktc, shi b bmclbh gc kh qucrcr gcr-rbjbjckth gc sbkluc, kh h huvou, gc jhgh pcrcjptroh. Qrcnc-rob cxombr-sc kh Srulubo, cj sub nbzckgb. Cj Irbsmob, gc jhghokgc`hrhsh, h Qrcsogcktc gh Pckbgh, Burh gc Jhurb Bkgrbgc, gc-`mbrbvb vblb b Qrcsogk`ob gb Ycpimo`b, jcsjh sbickgh quc h

    scu jbkgbtroh ck`hktrbvb-sc kh pbs, cj Qhrth Bmclrc. Kh mothrbmgh Khrgcstc, ck`hktrbvbj-sc kbvohs gb Rubrtb Csqubgrb ghs CSB,pbrb b gcvogb oktcrvckh jomotbr gobktc gc qubmqucr nrb`bssh, qucpugcssc h`hrrcr bhs quc trbbj h scu furbjckth `hkstotu`ohkbm.

    Ehjcj gc ihj `hrbh, h lrbkgc Qrcsogcktc fbjbos ojblokhu qucujb mhklb khotc gc tcrrhr sc gcsck`bgcbrob cj thgh pbs, hkgch`hrrcrobj `ckbs gc `rucmgbgc okgcs`rotvcm, `hj ojcksh prcfuzhgb lcrbh b quc pcrtck`o, vohmcktbgb gurbktc 92 bkhs. @hjctcu ujlrbkgc crrh eostro`h.

    Qhr quc h Qrcsogcktc Fhh Lhumbrt kh buthrozhu h Lckcrbm QcrcorbWcmcs b gctcr hs rcvhmthshs, hrocktbghs pcmb gorcotb rcb`ohkrob, quchrqucstrbrb h Lhmpc gc Cstbgh, shi b hrocktbh gh Cjiboxbghrbjcro`bkh Mok`hmk Lhrghk8

    9

  • 7/24/2019 [Miolo]Design Editorial

    28/132

  • 7/24/2019 [Miolo]Design Editorial

    29/132

    @SOGBGH, ECKYORSC!

    Bqucmb qubrtb-ncorb, 95 gc jboh gc 2?>?, `crtbjcktc jc b`hjpb-kebrob pcmh rcsth gb vogb.

    Kb Olrcfb gh Cspokecorh, h`upbgb phr fhvcks c rcmolohshs, jc bprh-xojh gh `boxh. H scu rhsth gcsfllurbgh, ujb jbk`eb ckclrc`ogbh`upbkgh b jctbgc gb nb`c, b ih`b bicrtb, vrohs gcktcs cxtorpb-

    ghs, h hmeh csqucrgh qucrckgh sbor gb riotb, `bicmhs brrbk`bghs...@ehrh `hkvumsovbjcktc. Gobktc gbqucmc `hrph th nrlom, vohmcktb-gh, eujomebgh, furh gcgo`br b jokeb vogb jgo`b bhs jbos sojpmcs.H jcu projcorh flmeh tcrob h scu khjc6 cu mec prhjcth.

    Qrhvb gc bjhr jbohr kh e,Ruc ghbr b vogb pcmh orjh...

    H rcnrh gh `bkth rcmolohsh, nhrtc c puklcktc, c`hb kb olrcfb mhtbgb.

  • 7/24/2019 [Miolo]Design Editorial

    30/132

    01 LS BIYBIB

    Gobs bktcs, s 25 ehrbs, kh ok`oh gc jboh, Eckroquc cstovcrb kb

    pcksh hkgc rcsogob, kb Yub Iosph @brghsh Borcs. Rubktb bmclrob! H quc , bjolh8 ^bjhs vcr Sj ehjcj, ujb jumecr8 Cstcflmjc gc @mbugc Mcmhu`e nbzob ckhrjc su`cssh kh jukgh thgh, cbquo tbjij.

    Nhjhs b p. Cmc bkgbvb prch`upbgh. H @hjbkgh gc @bb bhs @h-jukostbs jctrbmebrb b `bsb gc Ghj Ecmgcr, kb Olrcfb gbs Nrhktco-

    rbs, c b prprob Pcgc Brquogoh`csbkb gh Fcroquoto, gcstruokgh vogrb-bs, `hj po`ebcs bjcbbghrbs bh pbsthr6 nhrb iosph vcrjcmeh`hjukostb. Cmc jcsjh khtbvb quc h scluobj e vrohs gobs.

    Kuj projcorh jhjckth, rbgo`bm `hjh cu crb, kh lhstco gh flmjc6phr quc tbktb ibgbmbh8 Cmc jc rcprcckgc6 c b nhthlrbflb8 C b j-so`b th jbr`bktc8 C h bjhr th icmh, quc ukou h `bsbm8 Bh sbor-jhs, `bjokebkgh kb Yub Jbkhcm Ihrib, m cstbvb h quc h scluob,jhstrhu-jc, uj ehjcj gc `cr`b gc 71 bkhs, tcrkh gc mokeh iclc,jbm phsth, uj sc`rctb phmo`obm, `hjh crb n`om rc`hkec`cr kbquc-mcs tcjphs. @uogbgh, Eckroquc, cu gcvob tcr-mec goth...

    Qrhvb gc bjhr jbohr kh e...

    Kb sbgb gh `hrtcfh, Lomgb gc Phuzb birc nboxb6 B gotbgurb jbthu h

    Qbgrc Eckroquc. Qhmo`obos b `cr`bj, thjbj gbs subs jhs. Hutrbsnboxbs sh bicrtbs, c gc khvh, vohmcktbjcktc brrbk`bgbs. @hjcbjbs proscs. Kb Bvckogb Yhsb c Pomvb sh gostroiughs pbkcths6 gc-kuk`obj h cstbgh phmo`obm. Blcktcs gh GHQP sc okflmtrbj kb jum-togh.

    Cos quc cu vhs ghu h jcu khvh jbkgbjckth,

    Bjbo-vhs uks bhs hutrhs, `hjh cu vhs tckeh bjbgh...

    H ghmhrhsh `bkth ck`ec b Yub Bjmob...

  • 7/24/2019 [Miolo]Design Editorial

    31/132

    @SOGBGH, ECKYORSC! 02

    Cu h `hkec`crb kujb tbrgc gc uj sibgh, khs projrgohs gc 2?>>,

    tokeb 2? bkhs. Crb kcflth gb FS@, `hkguzogh phr Mlob Yhibmokehc Ncrkbkgh Ibrrhs. Kb olrcfokeb gh projcorh bkgbr gh Foroquoto, ck-`hktrh Furbkgor Nrcorc, @mob, Wcrcsb @bjpcmh, Qbumh Gbktbs, vrohshutrhs ukovcrsotrohs. @hkech Fbkgorb, `hj qucj vorob b `bsbr-jc, vokgb gc Jbkbus6 ehfc, tcjhs ujb kgob cktrc ks, gossc cmc,irok`bkgh.

    Pub ehjomob nho scjprc rcvhmu`ohkrob, h Cvbklcmeh crb b ck`brkb-h gh flmeh gc Gcus kb rcgckh ghs hprojoghs, lcktc, e tbj-ij juoth joth kb Iimob, crb ebiotubm quc rcpctossc.

    No`b jbm `hj Gcus, qucj kh sbic bjbr, fl`b jbm `hjolh qucjkh sbic gbr, h `bkth gc ^bkgr b`hjpbkebvb qubsc scjprc bCu`brostob.

    Bjbo-vhs uks bhs hutrhs, `hjh cu vhs tckeh bjbgh...

    Kb Qhktc gb Whrrc, vrohs mgcrcs gckuk`obj b pboxh gh Eckroquc.Nbmbj Jbr`hs Iurmc gc Bluobr c Eujicrth @jbrb Kcth, cstc, sc-lurbkgh, `hj uj toquc kcrvhsh, `hkstbktcjcktc, h brh ghs scus`umhs jbos uj `rojc gb gotbgurb jomotbr, quc scrob gcrruibgb,pcmb mutb ghs cstugbktcs bh mbgh ghs `bjphkcscs c hpcrrohs. Yb-

    pogbjcktc, shjcj hs ghos, hu sh cs`hkgoghs pcmhs `hmclbs, qucnhrjbvbj b sclurbkb gb mogcrbkb cstugbktom.

    Qrhvb gc bjhr jbohr kh e...

    H `bkth ghgh `eclb Yub @hkgc gc Orbf.

    Biboxh b gotbgurb, bssoj lrothu Eckroquc gh bmth gbs cs`bgbs gbOlrcfb gh Csproth Pbkth, kb Qrbb 2

  • 7/24/2019 [Miolo]Design Editorial

    32/132

    09 LS BIYBIB

    lcorhs, phssoiomotbkgh h ok`oh gb pbsscbtb prcpbrbtrob gb jossb

    gc 5. Eckroquc scrob h `cmcirbktc gb jossb bscr rcbmozbgb kb Jbtroz gc Pbkth Bktkoh. Bpcsbr gb oktcksssojbrcprcssh b phm`ob bflrjhu quc b pbsscbtb kh sborob, ks gos-scjhs quc soj, sborob, `hjh kh! nhluctcs poph`brbj `hjh ujsokbm pbrb h bfuktbjckth.

    @hrrcjhs thghs cj gorch Yub gb @hk`rgob, hkgc h pbu bkthu.Cs`bpco, csprcjckgh-jc kb phrtb gc ujb mhfb, cj iboxh gc ujbjbrquosc, c pugc vcr @mugoh Guquc scr bpbkebgh phr sub cxtcksb`bicmcorb c motcrbmjcktc fhlbgh cj uj `bjiurh gh GHQP.

    s scrcos hs jcus bjolhs, sc scluorgcs jcu prc`coth,Bjbo-vhs uks bhs hutrhs `hjh cu vhs tckeh bjbgh...

    Kh `ruzbjckth gb Yub @hkgc gc Orbf `hj b Fhs Ihkon`oh, h `hr-tcfh hirolbgh b pbrbr. B phm`ob jomotbr, gc ibohkctbs cj pukeh, cjjbr`eb b`cmcrbgb, sc gorolc `hktrb h cktcrrh. Hs pbgrcs pbrbjcktb-ghs, lrotbj6 scktcj, `bktcj ! H `boxh `hmh`bgh kh `eh.

    Juoths `hrrcj `hj jcgh, cu, ok`musovc. ^o, kcstc jhjckth, h Qrh-ncsshr Lbmgokh Mhrcth, gc irbk`h, uj ghs mtojhs b cstbr `hj h

    Eckroquc, bktcs gh scu scqucstrh. Fhsmob Jbrob jc sclurb, brrb-keb h jcu irbh gorcoth, c goz6 vh` kh vbo nulor. @roh `hrblcjc fl`h. B phm`ob `cr`b b jumtogh c, b scluor, sc bnbstb. B prh`osshprhsscluc.

    Bm`bkbjhs b Qrbb gb Whrrc. H sokh gb pcquckb Olrcfb gc PbktbMuzob, hkgc h sb`crghtc rc`cicrb gc Ghj Ecmgcr hs cstoljbs ghs

    scus vhths, th`b ujb ibtogb nkcirc. H `boxh bgcktrb h rc`okthsblrbgh. Juoths `ehrbj. Fukth gc joj, cstbvb h cx-Jokostrh gcFbklh, Hswbmgh Mojb Nomeh, quc sujbrobjcktc prcsh phr blcktcsphmo`obos.

  • 7/24/2019 [Miolo]Design Editorial

    33/132

    @SOGBGH, ECKYORSC! 00

    Qrhvb gc bjhr jbohr kh e...

    Eckroquc rcvcmbvb prch`upbh. Kujb h`bsoh, ujb sclukgb-ncorbgc birom, cmc jc nbmhu shirc h tcstc gb rvhrc, hkgc phssvcmgos`crkor, kb `robkb c kh bghmcs`cktc, b sub ogcktofl`bh pbrcktbm,h gcscfh gc jbtcrkogbgc kb jumecr, b flxbh bh shmh, phr rbzcs,gckhtbkgh jbturogbgc. B`ebvb quc juoths ghs fhvcks quc sc hpu-kebj gotbgurb tokebj `crth lrbu gc kcurhsc c gofl`umgbgcs nhr-

    tcs kb rcmbh `hj hs pbos. Qbrb cmc, h gcvhtbjckth `busb khrcstrotb bpckbs gcrruibgb gb gotbgurb, jbs, b uj prhfcth icjjbos bjio`ohsh, h gc okstburbr h sh`obmosjh kh Irbsom ojpmo`brobcj mojpogcz csporotubm. Bm`bkbvb cmc, kb sub purczb, cstc kvcm gcuthpob.

    Qrch`upbgh cstbvb `hj bs `bssbcs gc cstugbktcs, quc sc oko-`obvbj cj Yc`onc, `hj ibsc kh BO-3. Kb h`bsoh, kh btokco b bjc-bb quc Qcgrh @hrrcob Kcth c hutrhs cstugbktcs rbgo`bos gc gorcotb,cktrc cmcs @brmhs Cstcmotb, tokebj ncoth b joj6 `hjukostb sbnbgh,cj phu`hs gobs vh` vbo sbicr h quc ihj. Gc nbth, cj 99 gc biromgc 2?>? phr orhkob, uj gob bps h ncrobgh gc Worbgcktcs kh hn`oh23? gh O^ Cxr`oth, `hkstbvb h jcu khjc, bh mbgh gc 7> hutrhs gbJcgo`okb, khjcbghs phr scu @hjbkgbktc, h Lckcrbm Bmnrcgh PhuthJbmbk6 blotbghr `hktujbz c btovostb, gcnckshr gc ujb mokeb voh-

    mcktb gc bh gcktrh gh fllurokh gc @uib c gb @eokb @hjukostb...`hjh cu crb ojphrtbktc c kh sbiob, jcu ihj Eckroquc.

    @hjh h Qbo scjprc jc bjb, bssoj tbjij cu vhs bjco,

    Bjbo-vhs uks bhs hutrhs `hjh cu vhs tckeh bjbgh...

    Bm`bkb h cktcrrh b Bvckogb @bxbkl, `hj bpckbs b postb gb gorco-

    tb, b hutrb cstbvb cj `hkstruh. Bmo cstbvb hutrh pcmhth gc shmgb-ghs khssb csprcotb6 phr quc tbkth rc`coh gc uj cktcrrh `rosth8

  • 7/24/2019 [Miolo]Design Editorial

    34/132

    07 LS BIYBIB

    Bvosth Ybksob Bmvcs Yhgrolucs, Qrcsogcktc gh GB gc Ckncrjblcj,

    quc sc birbb b jokeb orj Mckcs, kh Vujio ghos bkhs gcphos,cmb scrob nuzombgb c qucojbgb kh Yoh gc Fbkcorh, b jbkgh gh Gcmc-lbgh Pcrloh Nmcury, cj 2?>5 nhrb prcsb kh @hklrcssh gb SKC gcOiokb, cj Ph Qbumh.

    Khvbjcktc, cj phsoh gc bjcbb, hs shmgbghs sc gorolcj `hktrbb jumtogh, `hj brjbs kbs jhs. Hs pbgrcs sc scktbj, h `boxh gc

    khvh `hmh`bgh kh `eh, huvcj-sc lroths gc jcgh c gc prhtcsth.Qcsshbs gh phvh `ehrbj6 phr quc jbtbrbj uj pbgrc8 Ghj Ecmgcrpcgc `bmjb, juotb `bmjb. B `bvbmbrob `hjcb b bkgbr, pbrbmcmb jumtogh, bjcgrhktbkgh `ok`h jom pcsshbs.

    Bjbo-vhs uks bhs hutrhs `hjh cu vhs tckeh bjbgh...

    B jossb gc

  • 7/24/2019 [Miolo]Design Editorial

    35/132

    @SOGBGH, ECKYORSC! 03

    Kb `hknush, h bmtbr nho qucirbgh, h quc mcvbrob Ghj Ecmgcr b gozcr,

    cj jbk`ectc gc fhrkbm gh gob scluoktc6 b jbohr hncksb kh nho @bsb gc Gcus, jbs bhs `hrphs ghs fhvcks, quc sh h tcjpmh vovhgh Csproth Pbkth.

    Cu c Fbkgorb `hkscluojhs sbor, `hrrckgh. Nhjhs pcrscluoghs phruj sbrlckth, quc `brrclbvb ujb jctrbmebghrb, lrotbkgh, `hjh mhu-`h6 pbrcj, pbrcj, `hjukostbs! Cktrbjhs kuj ibr, cj rub pr-

    xojb bh Goroh, scktbjh-khs trjumhs, pcgojhs rbpogbjcktc ujb`h`b. Rubsc kh jcsjh okstbktc, pckctrb tbjij h sbrlckth c lrotb,cspujbkgh gc rbovb6 `bg hs ghos `hjukostbs quc bquo `eclb-rbj8 Whghs hs prcscktcs fl`brbj `bmbghs, kuj icmh lcsth gc sh-mogbrocgbgc.

    Qcrjbkc`co cj jcu bjhr c scluo jcu Jbkgbjckth,

    Bjbo-vhs uks bhs hutrhs `hjh cu vhs tckeh bjbgh...

    H `bkth c`hb kb Bvckogb @bxbkl.

    Qrhsscluc h cktcrrh c rcssurlc b `bvbmbrob, `hj shmgbghs brjbghs,prhkths blrcssh. Jcsjh quc kh quossscjhs, tkebjhs jcgh6phr quc cstb bjcbb b uj cktcrrh gc uj sb`crghtc8 Ghj Ecmgcrcstbvb trostc, crb uj ehjcj ncrogh c eujomebgh6 Eckroquc nho sub

    jbos ktojb molbh `hj hs fhvcks. Yc`ushu uj lubrgb-`euvb, qucbmluj b cmc hncrc`cu, c h shm crb shm gc jcoh gob b cstb bmturb, fprxojh h `cjotroh gb ^rzcb.

    Kosth thghs sbicrh quc vs shos hs jcus gos`pumhs,Bjbo-vhs uks bhs hutrhs, `hjh cu vhs tckeh bjbgh...

    C kb thjbgb sojimo`b gb @btmo`b8 Rubsc kh pugc cktrbr khojcksh ptoh ukovcrsotroh, okukgbgh gc cstugbktcs, `hj hrbghrcsquc sc su`cgobj kb gckk`ob ghs `rojcs gb gotbgurb, h scu, shirc-tugh, Eckroquc. Ebvob ibrro`bgbs kh scu ckthrkh, thgb b SKO@BQ

  • 7/24/2019 [Miolo]Design Editorial

    36/132

    0> LS BIYBIB

    cstbvb `cr`bgb gc shmgbghs c blcktcs gh GHQP, quc, b qubmqucr

    jhjckth, orobj okvbgo-mb, `hj h ros`h gc ujb `brkofl`okb.

    @eclb Ghj Ecmgcr. ^ocrb fl`br cj volmob `hj b lcktc. Ks h rc`c-icjhs `hj ujb ojcksb bmclrob sub prcsckb ebvcrob gc `hoior bvohmk`ob, prcstcs b orrhjpcr. ^h` `crtbjcktc cstbvb `hkhs`h. Ch Ghj pcrjbkc`cu b khotc oktcorb, c khs torhu ok`mujcs, gbmo, cjlruphs gc gcz...

    Qrhvb gc bjhr jbohr kh e...

    Kh pcr`ursh gb Yub Lckcrbm Qhmoghrh, hkgc h GHQP nbrob ujb ck-`ckbh gh bssbssokbth gc Fhs @brmhs gb Jbtb Jb`ebgh, phu`htcjph gcphos, b QJ b`hjpbkebvb h nrctrh. Ck`hktrbjhs prxojbsbh `cjotroh okjcrbs vobturbs jomotbrcs, cj btotugc gcsrcspcothsbb uj cktcrrh gc uj sb`crghtc. Ebvob juotb rbovb cj ks thghs, hYhicrth Luojbrcs, bh jcu mbgh, `hjckthu6 cstc rojc tcr b jcs-jb rcpcr`ussh quc h gc Gcj`roth, kb gotbgurb ^brlbs `hjhcstbvb cklbkbgh h jcu bjolh @btbtbu, cstb, jbm oko`obrb h scu rbs-trh gc sbkluc...

    C `eclbkgh b jokeb Qs`hb, vhs bjco bt h flj,

    Bjbo-vhs uks bhs hutrhs `hjh cu vhs tckeh bjbgh...

    H `hrtcfh `hkscluc, ckflj, `eclbr bh gcstokh, hkgc h `boxh pckc-trb `hj gofl`umgbgc. H bth cj so nho rpogh, Ghj Ecmgcr tcjob jbosvohmk`ob. Worhu h mckh irbk`h gh ihmsh gb ibtokb, sbughu b thghs,c `hj mlrojbs khs hmehs, nbmhu6 H khssh orjh Eckroquc rcphusbcj pbz. Pbobj `hj prugk`ob, fukths, cj lruph gc `ok`h, kh b`co-tcj kckeujb prhvh`bh. C bps h Qbo Khssh, juoths `ehrbkgh,

    `hjcbjhs b sbor gh rc`okth. Pcrobj gubs ehrbs gb tbrgc, tkebjhspcr`hrrogh b p `cr`b gc 21 dj.

  • 7/24/2019 [Miolo]Design Editorial

    37/132

    @SOGBGH, ECKYORSC! 0?, `crtbjcktc jc b`hjpb-kebrob pcmh rcsth gb vogb.

    Jossb gc stojh gob

    Bokgb prhnukgbjcktc `eh`bghs c trostcs `hj h bssbssokbth tcrrh-rostb gh Qbgrc Bktkoh Eckroquc, nhjhs jossb jbr`bgb, phr gc-scfh cspc`obm gc Ghj Ecmgcr, kb jcsjb olrcfb gh Cspokecorh, hkgcsc rcbmozbrb bs subs cxquobs, sojihmo`bjcktc cj uj ghs iborrhsjbos ro`hs c cmclbktcs gh Yc`onc, pbrb quc sc flrjbssc b hph `mbrbgb Olrcfb gc Hmokgb c Yc`onc pcmhs jbos phircs, bhs hmehs gb iur-lucsob pcrkbjiu`bkb. @hjh cspcrbgh, jhjckths icj bktcs gbgbtb jbr`bgb pbrb b `crojkob, cstbvb b Olrcfb gh Cspokecorh `or-`ukgbgb phr gubs flmcorbs gc shmgbghs gb Qhm`ob Jomotbr, nhrtcjcktcbrjbghs, cj lrbvc gcsrcspcoth b uj tcjpmh rcmolohsh. C phr osshjcsjh, kh scktogh gc cvotbr proscs, `eclbjhs olrcfb gubs ehrbsbktcs, `hj jossb prcvostb pbrb bs 2?e01j.

    Qhr vhmtb gbs 2? ehrbs, gb `bmbgb gh tcjpmh, vo b fllurb giom c

    lrbkgohsb gh Ghj pcgokgh pbssblcj bhs shmgbghs, pbrb quc pcr-jotosscj b sub cktrbgb, quc mec crb hstcksovbjcktc gofl`umtbgb. Bsub ehjomob, shi h `bkth pcrjbkcktc gc Qrhvb gc bjhr jbohr khe, mhtbgh h rc`okth, shirctugh phr cstugbktcs gc csqucrgb, nhoprhnukgbjcktc th`bktc, jbs bmclrc, `hkflbktc, `hrbfhsb, bflrjbkgh`btclhro`bjcktc quc b mutb gh sb`crghtc orob `hktokubr, `bgb vczjbos nhrtc, kb hph prcncrck`obm pcmhs cx`mughs. @hjh mec crb `b-

    rb`tcrsto`h, pcgou quc sbsscjhs gh rc`okth cj lruphs gc `ok`h,pbrb `hoior proscs, c quc kh b`cotsscjhs kckeujb prhvh`bhghs blcktcs gb gotbgurb.

  • 7/24/2019 [Miolo]Design Editorial

    38/132

    05 LS BIYBIB

    Gobs bktcs gcssb jossb, phr prosh c bhotc gc uj cstugbktc gc

    Lchmhlob, gctogh kh cktcrrh gh sb`crghtc phr cklbkh, phos kh scckvhmvob cj phmto`b, hs bmukhs gcssb Cs`hmb pbrbvbj koius cjpmckb Yub Ghj Ihs`h, gckuk`obkgh b vohmk`ob c nbzckgh gos`ur-shs kh oktcrohr ghs vc`umhs `hktrb b gotbgurb, hitckgh b shmturb gh`hmclb phu`h gcphos, cj icmh lcsth gb shmogbrocgbgc, quc scjprcnho ujb `brb`tcrsto`b gb khssb lcrbh.

    C, ghos jcscs gcphos, cj uj ghs ck`hktrhs quc jbktokeb `hj hQrhncsshr Yuo Bktukcs, prcpbrbkgh b jokeb gcncsb, kb sclukgbmcvb gc b`usbcs ncotbs b joj, phr ck`hktrbr-jc ok`ursh kh Gc`rc-th 7

  • 7/24/2019 [Miolo]Design Editorial

    39/132

    Muromgh

  • 7/24/2019 [Miolo]Design Editorial

    40/132

    Qbgrc Eckroquc

  • 7/24/2019 [Miolo]Design Editorial

    41/132

    IHI DCKKCG_ CJ YC@ONC C B MSWBKBP YSBP @HKWYB B LSCYYB GH ^OCWK

    Cj 2?>>, cj `bjpbkeb Qrcsogk`ob ghs Cstbghs Skoghs c prh-jhvckgh b Bmobkb pbrb h Qrhlrcssh, gh scu orjh bssbssokbgh,vcoh bh Yc`onc h ckth Pckbghr Yhicrt Dckkcgy. Whgb b csqucrgbcstugbktom kbqucmcs bkhs gotbthrobos, quc sbibjhs prhjhvoghs pc-mhs CSB, crb `hktrb b tbm Bmobkb kb vcrgbgc, ujb oklcrk`obkhrtc-bjcro`bkb cj thgb b Bjro`b Mbtokb, `hjh tbktbs hutrbs

    jhiomozbkgh-sc pbrb bmlujb jbkoncstbh `hktrb b vosotb.

    H cs`rothr Lomicrth Nrcyrc, quc bphohu h lhmpc jomotbr gcsgc h pro-jcorh jhjckth, ok`musovc sckgh h `bkgogbth prcncrogh gc @bstcmhIrbk`h b Jokostrh gb Cgu`bh c @umturb gh projcorh lhvcrkh usur-pbghr gh phgcr rcpuimo`bkh, nho cs`hmeogh `hjh @hhrgckbghr gcgcibtc gh Pckbghr `hj cstugbktcs ukovcrsotrohs kb Nb`umgbgc gc

    Nomhshflb gh Yc`onc (NBNOYC), pcmh @hksumbgh Bjcro`bkh cj Yc`o-nc. Pcrob ujb hphrtukogbgc gc hurh pbrb thghs ks. Jbs, gc jhghjbtrcorh, h cs`rothr, tckgh hs `hkvotcs cj jhs, cs`hmecu b gcghhs quc `hjphrobj b pmbtcob pbrb cssc gcibtc, kbturbmjcktc cstu-

  • 7/24/2019 [Miolo]Design Editorial

    42/132

    79 LS BIYBIB

    gbktcs gb `hkec`ogssojb gorcotb pcrkbjiu`bkb, gc jhgh bmluj

    pcrjotokgh quc Gorctrohs B`bgjo`hs jbos blucrroghs tovcsscjb`cssh bh `hkvotc.

    Fhs @brmhs Jhrcorb, ckth Qrcsogcktc gh GB gc Jcgo`okb gb SNQC,gcstcjogh c vbmcktc, jcjirh gb FS@, kh sc sbic `hjh, tbmvcz `hjbfugb gh scu toh Ncrkbkgh @bstcmh, `hkscluou uj gcsscs rbrhs`hkvotcs, jbkgbkgh ojprojor okjcrhs cxcjpmbrcs cxtrcjbjcktc

    sojombrcs, quc gostroiuou b lrbkcm `hkhs`h, hs quc bphovbjhs bmutb. Kh gob `crth, pbrb orb gh nbjhsh cs`rothr, cstbvb b NBNOYCokukgbgb gb csqucrgb cstugbktom pcrkbjiu`bkb. Kb pmbtcob, gos-troiuokgh-sc cj phkths cstrbtlo`hs, vrohs blcktcs gh GHQP jbmgosnbrbghs, c kh mbgh cxtcrohr gh prgoh, vc`umhs phmo`obos `eclb-vbj bhs phu`hs.

    @hjpukebj b jcsb, bmj gh cs`rothr, buthrogbgcs cstbgubos c mo-gcrbkbs cstugbktos gc gorcotb, cktrc cmbs bmukhs gbs @ok`obs J-go`bs c gb Nb`umgbgc gc Gorcoth gh Yc`onc. Bs pbmbvrbs oko`obos gcLomicrth Nrcyrc nhrbj rc`ciogbs `hj lrbkgc vbob, c b `bgb `hmh`b-h sub, huvobj-sc lroths gc rcbb, puxb-sb`h, cktrcluostb,pbrc`ob quc b `hosb sc ck`bjokebvb pbrb ujb lrbkgc iblukb.Jbs, h Pckbghr, pcr`cickgh quc b bugok`ob mec crb cj sub jboh-rob ehstom, `hjh hrbghr iromebktc, `hjchu b tcr `crth ghjkoh c b

    nbmbr gc vbmhrcs rcpuimo`bkhs cmcocs movrcs, `hjibtc phirczb c josrob, b suprcjb`ob gb moicrgbgc quc obj bhs phu`hs bjhr-tc`ckgh b ehstomogbgc pbtcktc. B juotbs pcrluktbs quc mec crbjgorologbs, bmlujbs `cksurbgbs pcmh @hhrgckbghr juoth ebiomogh-sh, rcsphkgob `hj gopmhjb`ob, gcoxbkgh cktrcvcr sub hphsoh oktcrruph gh prh`cssh gcjh`rto`h kh Irbsom c b sub `rckb kbsuprcjb`ob gc uj @hklrcssh movrc c shicrbkh. Qukeb scjprc `hjh

    bmvossbrcorb pbrb b Bjro`b Mbtokb, b Bmobkb pbrb h Qrhlrcssh,bh quc sc hpukebj, `hj vccjk`ob, khssbs mogcrbkbs ghs GBsc gh Gorctroh @cktrbm ghs Cstugbktcs. Wotuicbvb uj phu`h `hjpcrluktbs cspc`ofl`bjcktc nhrjumbgbs shirc b lucrrb gh ^octk c b

  • 7/24/2019 [Miolo]Design Editorial

    43/132

    IHI DCKKCG_CJ YC@ONC 70

    gotbgurb irbsomcorb, quc bokgb crb gosnbrbgb, `hj rcprcssh jckhs

    oktcksb, jbktckgh uj @hklrcssh scjo-`bstrbgh, jbs, bokgb `bpbzgc pcrjotor cmcocs rcmbtovbjcktc movrcs, bh phkth gc scr cmcoth Lh-vcrkbghr gc hphsoh kb Lubkbibrb.

    ^crgbgc quc, ghos bkhs bps b c`mhsh gh lhmpc, bokgb rbjhskcflths kb mutb `hktrb hs jomotbrcs. Jbs, sbibjhs gb rcmcvk`obgh Qrcsogcktc Dckkcgy kb oktcrvckh kh ^octk, uj phirc pbs

    bsoto`h, nukgbjcktbmjcktc gc `bjphkcscs, phrj cstrbtlo`h kblucrrb nrob `hktrb b SYPP. Nho gon`om bh orjh sckbghr tcktbr ujbcxpmo`bh kb okthmcrbktc oklcrk`ob ghs CSB kh sugcstc bsoto-`h. Wkebjhs `hkec`ogh h movrh gh iromebktc jbtcjto`h c flmshnhoklms, Icrtrbkg Yusscm, @rojcs gc Lucrrb kh ^octk, cmc `robrb,ok`musovc, Wroiukbm Oktcrkb`ohkbm `hktrb b Lucrrb, hkgc hs CSB hjnrcquk`ob crbj `hkgckbghs. Jbs, kh flkbm gb pbmcstrb, h sckbghrsc sbou icj c rc`cicu bpmbushs. Ruos gcoxbr b jbr`b gc uj gcjh-`rbtb prch`upbgh `hj b phirczb sc`umbr gb Bjro`b Mbtokb(8)

    Kbqucmc jcsjh bkh, oko`objhs jbkoncstbcs gc rub hktrb bqucmblucrrb sufb c gcsujbkb, bphobkgh hs voct`hkls, `hrbfhshs lucr-romecorhs, quc `hkscluorbj bkhs gcphos b gcrrh`bgb vcrlhkehsbghs oktcrvckthrcs khrtc-bjcro`bkhs, gcstb nhrjb, phr ujb kbh`hjphstb cj sub lrbkgc jbohrob gc phircs `bjphkcscs. Icmsso-

    jb c okcsquc`vcm votrob. Josturvbjhs tbos jbkoncstbcs `hj bsotubh grbjto`b gh Ehspotbm gbs @mko`bs Qcgrh OO, c lrotvbjhsjbos ehspotbos, jckhs `bkecs, quc orrotbvbj, shircjbkcorb, hsblcktcs gh GHQP. @hrrbjhs juoth, scjprc kh `hktrbuxh ghs vc-`umhs, gofl`umtbkgh b `or`umbh ghs jomo`hs. Kujb gcssbs jbko-ncstbcs, vokghs gb bmturb gh bktolh @okcjb Wrobkhk cj gorch Bvckogb @hkgc gb Ihb ^ostb, ck`hktrbjhs h `brrh gh `hksumbgh

    bjcro`bkh, `hkguzokgh h @ksum Ghkhr Myhk c b sub csphsb, c `cr-`bjhs h vc`umh, tcktbkgh qucirbr hs vogrhs gh `brrh, cj pmckbQhktc Gubrtc @hcmeh. Cu jc bnbstco uj phu`h, c ghs hmehs gbquc-mb sckehrb, bpbvhrbgb, sckto pckb, c bpcmco b quc kh flzsscjhs

  • 7/24/2019 [Miolo]Design Editorial

    44/132

    77 LS BIYBIB

    bquomh. B lrotbrob crb juoth nhrtc `hktrb hs obkqucs. Rubsc bh jcs-

    jh tcjph, `eclbrbj vobturbs phmo`obos, quc khs `cr`brbj, h `brrhbjcro`bkh ok`musovc, c kb `hknush lcrbgb, cj quc b prhtch bhsgopmhjbtbs tokeb jbohr rcmcvk`ob, cs`bpbjhs, b `hrrcr cj gospb-rbgb.

    juoth prhvvcm quc phr cssb jbkoncstbh c b pcmb mogcrbkb gcokjcrbs pbsscbtbs `hktrb b gotbgurb, V @brmhs Jhrcorb, bh scr

    prcsh cj ujb gcmbs, fl`brob gctogh phr jbos gc troktb gobs kh qubr-tcm gb Qhm`ob Jomotbr, kh Gcriy, rcsphkgckgh b Qrh`cssh @rojokbmkb Ptojb Ycloh Jomotbr, quc nuk`ohkbvb, ckth, cj prgoh vozokehbh gb Cs`hmb gc Brquotcturb gb SNQC. Nho shmth `hj b gcncsb iro-mebktc gc Jr`ob Bmiuqucrquc, quc sc gcstb`bvb, phu`h b phu`h,`hjh bgvhlbgb gc prcshs phmto`hs, c sc gcstb`brob bokgb jbos, khok`oh ghs bkhs >, Ghj Ecmgcr @jbrb `hjpbrc`cu rc`cph Ybokeb Cmozbicte OO, kh @bjph gbs Qrok`csbs, scj hs pbrbjckthsgc Br`ciosph, `hj ujb sojpmcs ibtokb iclc, quc usbvb kh gob bgob, c osth `bushu lrbkgc cs`kgbmh kb iurlucsob pcrkbjiu`bkb.

    H lrbkgc pbsthr gcoxbvb `mbrh, sojihmo`bjcktc, quc b Olrcfb @bt-mo`b, shi sub hrocktbh, thjbrob khvh rujh, okgh gc ck`hktrh bhsphircs c joscrvcos, th biukgbktcs cktrc ks, `hjh h sh bokgbehfc. @rosth vhmtbvb pbrb hs scus prcncroghs.

  • 7/24/2019 [Miolo]Design Editorial

    45/132

    H YCMBWYOH JCOYB JBWHP

    Khs projrgohs gb rcsostk`ob cstugbktom gotbgurb, bokgb prcjbtu-rhs, khs govogbjhs cj vrobs hrlbkozbcs pbrtogrobs, `hj `crtbgcsukoh, h quc `hkstotuo ujb `brb`tcrsto`b soklumbr gb csqucrgbirbsomcorb, ibstbkgh `otbr quc, bokgb ehfc, cxostcj trs pbrtoghs `h-jukostbs kh Irbsom, h Qc`cih, h Q@ gh I c h Q@Y. Osth `hkstotubcj 2?>>2?>< uj lrbvc crrh, phos, gc `crtb nhrjb, jokbvb b nhrb

    quc phgcrbjhs tcr cj mutb th gcsolubm, `hktrb uj okojolh shirc-jbkcorb nhrtc.

    Jbs, uj nbth quc ukou thgb b csqucrgb, gc `rosths b trhtsdostbs,nho h nbjhsh Ycmbtroh Jcorb Jbths, prhguzogh phr @hrhkcm ghCxr`oth, gc jcsjh khjc, bsscsshr gh ckth Jokostrh gc Cgu`bhc @umturb, phr oktcrcssc cspc`obm gb phmto`b ojpcrobmostb ghs CSB,

    btrbvs gb SPBOG c gh NJO. Gc uj jhgh soktto`h, cssc jbmnbgb-gh rcmbtroh prhpukeb b provbtozbh gbs Skovcrsogbgcs Qimo`bsc ghs scus ehspotbos, h quc scjprc `hkstotuou uj gcscfh cspc`obmkhrtc-bjcro`bkh, phr rbzcs tpo`bs gh jcr`bgh `bpotbmostb. jc-

  • 7/24/2019 [Miolo]Design Editorial

    46/132

  • 7/24/2019 [Miolo]Design Editorial

    47/132

    khvb vogb c bssoj , phos h nbjhsh rcmbtroh f usbvb h tcrjh

    pbr`crob e 71 bkhs rcssus`otb-sc h gcscfh gh ckth @hrhkcmJcorb Jbths, `hktrb h qubm mutbjhs irbvbjcktc kbs rubs gh khsshpbs.

    B ks, gb lcrbh ghs bkhs >1, c bhs fhvcks gc ehfc, quc b gcspcothgh clhsjh `bpotbmostb jcsquokeh, quc hs `cr`cob c hs `clb, jbsquc bokgb hkscrvbj uj csproth shmogroh, eujbkh c pbtroto`h, s

    rcstb h rcthrkh mutb ecro`b, `hktrb cssc gcs`bjokeh vohmckth qucqucrcj ojphr, kh bpckbs b ks, jbs bhs khsshs flmehs c kcths,`ufh nuturh fl`b, bssoj, prhnukgbjcktc kciumhsh.

    H YCMBWYOHJCOYBJBWHP 7

  • 7/24/2019 [Miolo]Design Editorial

    48/132

    75 LS BIYBIB

  • 7/24/2019 [Miolo]Design Editorial

    49/132

    GC @HJH NOLSYBP QHMWO@BP

    QYHCJOKCKWCP YC@CICJ JCKPBLCJ GCGHJ ECMGCY @JBYB

    Cj 2?>5, b jhrtc gh cstugbktc sc`ukgbrostb Cgshk Mus gc MojbPhuth, cj 95 gc jbrh, `hkstotuou-sc cj jbr`h govoshr, b pbrtor ghqubm b gotbgurb gc >7 sc thrkbrob jbos gurb c b rcsostk`ob cstugbk-tom jbos oktcksb. B rcprcssh s jossbs gc stojh gob, cj qubtrh gcbirom, h`hrrogb kh Yoh gc Fbkcorh, Yc`onc c Lhokob btoklou h hrbhgh `mcrh `btmo`h, quc, `hj rbrbs cx`ccs, `hjh bs gc Ghj Ecmgcr

    @jbrb, Ghj Bktkoh Nrblhsh, cj @rbtcs, @cbr c Ghj ^bmgyr@bmecorhs, kh Cstbgh gh Yoh, sc jbktokeb bmecoh bh quc h`hrrob kbs`bpotbos gc thgh h pbs. @hktrbrobvb bs gctcrjokbcs gh @hk`moh^bto`bkh OO c gh prproh Qbpb hpcrroh Qbumh ^O.

    Kh `rcs`ckgh ghs prhtcsths, quc sc gosscjokbrbj, b ckvhmvcr oktc-mc`tubos, `hjh Wrosth gc Btebgc, brtostbs, prhflssohkbos moicrbos,

    cs`rothrcs, `hjh Bkthkoh @bmmbgh c @brmhs Grujjhkg gc Bkgrb-gc, c prhncsshrcs ukovcrsotrohs, bs pbsscbtbs sc thrkbrbj jbosnrcqucktcs, jbos ruoghsbs c jbos rcprojogbs. H phgcr jomotbr bok-gb lubrgbvb `crth pughr c uj pcquckh rcsqu`oh gc gcjh`rb`ob

  • 7/24/2019 [Miolo]Design Editorial

    50/132

  • 7/24/2019 [Miolo]Design Editorial

    51/132

    JCKPBLCJGC GHJECMGCY@ JBYB 32

    @bstrh gcphos jcu `ukebgh, quc pbrto`ophu gh csqucjb gc ukoh

    ghs nrbgcs ghjoko`bkhs Bmobkb Moicrtbghrb Kb`ohkbm, gc @brmhsJbrolecmmb, cj Ph Qbumh c kh cxtrcjh sum gh pbs. Qrc`osbvb gcbmluj quc jc buxomobssc c cmc jc okgo`hu h scu orjh, Bmusoh,quc jhrbvb `hksolh c quc prhktbjcktc b`cothu.

    H `cmcirbktc gb jossb gbs hoth ehrbs nho h Qbgrc Jburo`c Qbrbkt,quc vcoh gb Nrbkb, btrbgh phr Ghj Ecmgcr, sckgh h `robghr c rcs-

    phksvcm pcmh trbibmeh pbsthrbm `hj prhstotutbs c ghjsto`bs. Gcphsoh csqucrgostb, h sb`crghtc khs buthrozhu b gostroiuor hs pbk-cths, h quc flzcjhs `hj rcmbtovb rbpogcz6 ebvob scjprc h pcrolh gcbmluj blcktc gh GHQP ck`hktrbr-sc cj qubmqucr rc`okth, ok`musovccj jossbs, kh oktcrohr gc olrcfbs. Yc`hrgh-jc, pbrto`umbrjcktc, gblrbkgc bksocgbgc gc uj hutrh scjokbrostb, h @eo`h, b nujbr oktck-sbjcktc, quc khs b`hjpbkehu gh `hrh, bsshjirbgh.

    H rcmolohsh khs okgo`hu, cj scluogb, b Olrcfb gc Khssb Pckehrb,kh Qtoh gh Wcrh, hkgc ebvcrob jossb s gcz ehrbs gb jbke. Bhbm`bkbrjhs h mh`bm, khtbjhs b prcsckb gc pcquckh `hktoklcktcgc shmgbghs, b prhtclcr buthrogbgcs quc `eclbvbj. Kh nho gon-`om gcs`hiror quc, kbqucmc gob, h`hrrcrob h `bsbjckth gc ujb lr-flkb, sckgh ujb gbs tcstcjukebs, Komh @hcmeh, e phu`h cmcothLhvcrkbghr gh Cstbgh pcmb BYCKB, gcphos gc b`orrbgb irolb `hj

    h Lckcrbm Bktkoh @brmhs Juro`y, @hjbkgbktc gb Ptojb YclohJomotbr, cj quc ehuvc mbk`cs eujhrsto`hs, gcs`roths phr Qbumh @b-vbm`bkto, kh scu movrh H `bsh cu `hkth `hjh h `bsh nho.

    H quc nbzcr8 Pc tcktsscjhs gostroiuor hs pbkcths, scrbjhsprcshs, `crtbjcktc. cspcrb gh Lhvcrkbghr, kh pcquckh troh gbOlrcfb, cstbvbj h Pc`rctroh gc Lhvcrkh, Jbr`h Jb`ocm, h Ycothr gb

    SNQC, Juromh Luojbrcs, c h `ksum khrtc-bjcro`bkh Ghkhr Myhk,quc `hkvcrsbvbj. Qhu`h tcjph gcphos, `eclb h Lhvcrkbghr, b`hj-pbkebgh phr squoth gc ibfumbghrcs, `hjh gh eioth ghs quc `or-`ukgbj h Qhgcr.

  • 7/24/2019 [Miolo]Design Editorial

    52/132

    39 LS BIYBIB

    Ckrbovc`ogh, kh tovc gvogbs, cj lcsth quc sc trbksnhrjbrob cj

    votrob gc Qorrh6 `hjiokco `hj h Bmusoh quc cu gbrob uj cxcjpmbrbh Pc`rctroh c cmc, hutrh bh `ksum. Gh jcu `hjpbkecorh, kh sco,qubkth b joj, `eclbkgh prxojh bh Jbr`h Jb`ocm, gossc-mec6 ujbjcksblcj gc Ghj Ecmgcr! Biboxh b gotbgurb! @robgh pcquckh tu-jumth kb bmbgb gb olrcfb, kcstc cxbth jhjckth eclb uj buthj-vcm gosnbrbgh gh GHQP, `hj qubtrh blcktcs pbosbkb.

    Bquo, cu c h Bmusoh govcrlojhs kb jcjrob6 pbrb joj, nho gbgbhrgcj gc pcrscluoh, pbrb cmc, h jcgh bjpmobgh ncz `hj quc khspussscjhs b `hrrcr bmu`okbgbjcktc cj gorch Qrbb PrlohMhrcth, kbqucmbs rubs vbzobs gh Yc`onc bktolh, shirctugh cj jb-ke gc ghjoklh. Kcstb ghogo`c, fhlbjhs nhrb ujb ihb qubktogbgcgc pbkcths, quc trbzbjhs, prcfugo`bkgh b gonush gb pbsscbtb.@hjh nhrjb gc gcspostbr b phm`ob, thjbjhs ujb `hkguh pbrbBnhlbghs (txo8) c gbmo, ujb hutrb pbrb h @hmloh6 fukths b Qbumh cbh bksohsh @eo`h, thghs shssclbghs blhrb, pugcjhs ror ujb lhs-thsb rosbgb. Rubsc bghmcs`cktcs bokgb, cu `hj 92 bkhs, gcs`hkec-`bjhs h scktogh gb pbmbvrb pcrolh, jbs `hkec`bjhs icj, bh`hktrroh ghs gobs `hrrcktcs, h scktogh gc jossh b `ujpror.

    Kb qubrtb-ncorb, h`hrrcu b pbsscbtb, uj lrbkgc su`cssh kbqucmctcjph, sbugbgb phr jomebrcs gc pcgbhs gc pbpcm po`bgh, mbkbghs

    gh bmth ghs prgohs. C, gc pcoth mbvbgh, pugc bkgbr, bpbrcktcjcktcmovrc kbs rubs gh Yc`onc, mcvbktbkgh icj bmth h `brtbz quc prclbvb6Biboxh h ojpcrobmosjh bjcro`bkh!

    Crb uj jhjckth bokgb bjckh kbqucmc bkh gc 2?>5, h qubrth gbgotbgurb jomotbr.

  • 7/24/2019 [Miolo]Design Editorial

    53/132

    JCKPBLCJGC GHJECMGCY@ JBYB 30

    Cstc ikus, cj ojblcj rbrb pcsshbm, nho vckgogh pcmb SKC cj thghh Irbsom, pbrb h Pcjokroh `hktrb b phmto`b cgu`b`ohkbm gh Lhvcrkh

    Jomotbr, ibscbgb kh Ycmbtroh Jcorb Jbths, quc prcvob rcnhrjbukovcrsotrob, `hj bspc`ths pbrc`oghs b gb btubm, hrb cj `ursh, shih pbtrh`koh gh B`hrgh JC@-SPBOG. H gokecorh brrc`bgbgh scrvou gc

    mbstrh, tbjij, pbrb h nbjhsh @hklrcssh gb SKC gc Oiokb, cj PhQbumh, h`hrrogh cj hutuirh gbqucmc bkh gc 2?>5. Whghs hs GBs gh

    pbs `hmbihrbrbj `hj b sub vckgb.

  • 7/24/2019 [Miolo]Design Editorial

    54/132

  • 7/24/2019 [Miolo]Design Editorial

    55/132

    B WHJBGB GB YCOWHYOB

    Cj ghos gc hutuirh gc 2?>5 nuo bvosbgh quc kh gob scluoktc, ujbquoktb-ncorb, orbjhs nbmbr `hj h Ycothr Juromh Luojbrcs, gc ujbnhrjb hu gc hutrb. B sotubh gon`om c prc`rob gh ehspotbm QcgrhOO khs cxolob ujb bh rbgo`bm, `hj prhvvcm h`upbh gb Ycothrob.Kb vcrgbgc, ehuvc srob gos`ussh shirc cssb jbkoncstbh, hs quccstbvbj molbghs bh Qbrtogh nhrbj `hktrb, b cxcjpmh gc @brjcj

    @ebvcs, jbs vck`cu kb vhtbh b mokeb bghtbgb pcmb Bh Qhpumbr,b qubm sc bmokebvb b mogcrbkb gh GB. Kcssc bkh, f cstbvb uj tbkthbnbstbgh gb gorcthrob gh GB, ckth `hjbkgbgh phr Jbr`hs Iurmc gcBluobr, jbs jcsjh kh `ursh `mko`h, jc jbktokeb b pbr ghs b`hk-tc`ojckths, bphobvb c pbrto`opbvb gb mutb.

    B Ycothrob gb SNQC h`upbvb prgoh sotubgh cj nrcktc Ptojb Yc-

    loh Jomotbr, btubm rcprcscktbh gh Jokostroh gb Cgu`bh, kbs`cr`bkobs gh O^ Cxr`oth6 mh`bm okbprhprobgh pbrb qubmqucr jbkoncs-tbh cstugbktom, kh bkh cj quc, `hjh nhrbs bktphgbs, h lhvcr-kh jomotbr c h jhvojckth cstugbktom, hrocktbgh pcmb SKC, cstbvbj

  • 7/24/2019 [Miolo]Design Editorial

    56/132

    3> LS BIYBIB

    `bgb vcz jbos rbgo`bos cj subs phsocs. Kujb btotugc quc jc

    scrob gcphos juoth tom moio usbgh kb jokeb gcncsb gh gc`rcth-mco7

  • 7/24/2019 [Miolo]Design Editorial

    57/132

    B WHJBGBGBYCOWHYOB 3 ehrbs hu jbos, cst-vbjhs thghs nbtolbghs, `hj nhjc, shi ckhrjc cstrcssc. Gh lbiokc-tc vbjhs hs shmgbghs gh Cxr`oth `hj kokehs gc jctrbmebghrb c

    vobturbs gb YQ cj prhnush...

    Cj `ckb b mcjirbr pcrshkblcks ncmmokobkhs, h Lhvcrkbghr, quc crbjuoth lhrgh, fl`hu kh phrth gh prgoh, gbkgh prhtch. Cu c hu-trhs gcs`hkflbjhs gbquomh tugh6 hs lhvcrkbghrcs ioko`hs crbj fl-lurbktcs, cj kbgb jbkgbvbj cj qucstcs gc `brtcr phmto`h kbcstruturb phmo`obm quc `hjbkgbvb h pbs kb lcsth @hstb c Pomvb.

    Cu sbiob quc Ghkb Cuko`c Yhibmokeh, jc gh Qrhncsshr LuomecrjcYhibmokeh, quc khs bphobvb bicrtbjcktc kb Jcgo`okb, jhrbvb cjbpbrtbjckth trrch `hktluh, c ojblokco sbmtbr h jurh bmth quc sc-

  • 7/24/2019 [Miolo]Design Editorial

    58/132

  • 7/24/2019 [Miolo]Design Editorial

    59/132

  • 7/24/2019 [Miolo]Design Editorial

    60/132

  • 7/24/2019 [Miolo]Design Editorial

    61/132

    H GC@YCWH 7?, oko`obrbj-sc cj Yc`onc bs `bssbcsgc cstugbktcs, phr jcoh gh Gc`rcth 7

  • 7/24/2019 [Miolo]Design Editorial

    62/132

    >9 LS BIYBIB

    vogb cj quc rcsogo, h scktojckth gc ujb vogb gurb, h vcstoiumbr

    gon`om, b prhxojogbgc gb jokeb nhrjbturb, tugh crb ujb oknjob6quc `rojc tcrob cu `hjctogh8

    @hkscluo mcr b mostb oktcorb `hj 7< khjcs, juoths gcmcs cu kh rc-`hkec`ob, phos gh projcorh c sclukgh bkhs jgo`hs, f gostbktcsgh quokth bkh quc nrcqucktbvb kh Ehspotbm Qcgrh OO. Kh cktbkth,juoths ghs khsshs, gobktc gbqucmc prh`cssh bisurgh c pcrvcrsh,

    crbj bt kbturbos, `hj cmcs cu vovo jhjckths okcsquc`vcos gc pbs-scbtbs, gc gos`usscs, gc bsscjimcobs, gh govogor b uthpob phr ujkhvh jukgh, `hj moicrgbgc c fustob sh`obm. Jbs, ebvob khjcs cs-trbkehs bquomh tugh, `hjh h gc Bmcx, flmeh gh Qrhncsshr gc Kcurhmh-lob, Jbkhcm @bctbkh gc Ibrrhs, quc kbgb tokeb gc `umpb phmto`b.Hu gc Lctmoh Osoghrh gb Yh`eb, uj cx`cmcktc rbpbz gh scxth bkh,quc, gc cvcktubm `umpb, lubrgbvb bpckbs h gc nbmbr bmth c jbm ghjhjckth phmto`h.

    Pcktco-jc. H quc nbzcr8 Qcgor bfugb6 hs projcorhs quc jc eclbrbj jcktc nhrbj Fborh Mcotc c Fhs ^obkb, `hjpbkecorhs gb Lchmhlob,`hj qucj `htogobkbjcktc jc rcukob kh rcstburbktc gc Brquotcturbc `hj qucj govogob h jukgh, b gos`utor `okcjb, kbjhrhs, b sotub-h phmto`b vbo vcr quc h jcu oknhrjbktc trbguzob csscs ck`hk-trhs `hjh `urshs gc ghutrokbh gc jbssbs, ujb gbs jokebs

    b`usbcs, sclukgh h tcxth gh O^ Cxr`oth. Cjh`ohkbghs, hs ghosjc prcstbrbj shmogbrocgbgc, b phkth gh V ^obkb gozcr-jc, sc pu-gcssc, cu trh`bvb h scu mulbr `hjolh, quc fbjbos csquc`o.

    Nuo pcksh, kb Yub Iosph @brghsh Borcs, c khtco quc bmluks rcso-gcktcs, hs quc mobj fhrkbos gobrobjcktc, jc hmebrbj gcs`hkflbghs,cu kh sbiob quc b mostb ghs `bssvcos tokeb sbgh cj gh`ujckth

    hfl`obm gb Nb`umgbgc gc Jcgo`okb, puimo`bgh khs fhrkbos gbqucmc gobgc birom. Gcotco-jc c cspcrco b jokeb orj Mbs, quc rcsogob fukth bjoj, kh ok`oh gb khotc6 cmb rcblou gc jhgh cxtrcjbjcktc bjolh cshmogroh, okstbktbkcbjcktc pbsshu b tcr jbos rbovb ghs jomo`hs, c

  • 7/24/2019 [Miolo]Design Editorial

    63/132

    H GC@YCWH 70

    tcmcnhkhu pbrb uj `hmclb gc turjb, quc tbjij crb bgvhlbgh, sbm-

    vh cklbkh, ^omb`ebk6 cmc quos kh projcorh jhjckth quc cu flzcsscgcncsb `hjh ujb pcb phmto`b, hkgc gosscssc vohmckths gcsbnhrhsbh Qrcsogcktc gb Ycpimo`b, c cktrbssc `hj jbkgbgh gc sclurbkbkh Jokostroh Qimo`h Ncgcrbm. Jbs, kh scrob cssc h `bjokeh...

    Kcwthk gc Phuzb b`hkscmehu-jc, kh gob scluoktc, b nbmbr hj h scu`ukebgh, h Qrhncsshr Yuo Bktukcs, gb Nb`umgbgc gc Gorcoth, gbkgh

    iomectc juoth bnctuhsh gc bprcscktbh. khotc cu c Mbs nhjhs bhprgoh gc Gorcoth, c bmo, cj khotc f bvbkbgb, `hkscluojhs `hktbtbrh Qrhn. Yuo, bps bumb tcro`b quc jokostrbvb shirc Gorcoth Qckbm6cmc jbr`hu rcukoh cj sub `bsb gc `bjph gc Bmgcob, pbrb h hutrhgob, s 90 ehrbs, ehrb cstrbkeb, jbs b ko`b quc gospukeb cj subblckgb `ecob pbrb jc huvor. Bt ckth, kh `hkec`ob pcsshbmjcktch Gr. Yuo c flquco gcsmujirbgh `hj b sub oktcmolk`ob c b sub ro`beostrob gc vogb6 pcrtck`crb bh Q@I, bhkgc `eclhu b Pc`rctroh gbsc`h pcrkbjiu`bkb, c sc ncz bjolh gh cs`rothr Fhrlc Bjbgh, tck-gh sogh prcsh, jbos gc ujb vcz, cj jhvojckth gc blotbh gc rub.Ybpogbjcktc, tbjij `hkthu phrquc sbrb ghs qubgrhs gh Qbrto-gh, nbmbkgh gb sub gc`cph `hj b nrbquczb eujbkb c b vbogbgcgc bmluks ghs scus jcjirhs. Gossc-jc bmlh quc kh csquc`crob6cstb gotbgurb vbo gurbr 91 b 01 bkhs, quc kh tcjph eostro`h kbgbvbmc, jbs pbrb vh`, rcprcscktb b gurbh gb prprob vogb. B`cothu

    nbzcr b jokeb pcb gc gcncsb, tugh osth ckqubkth gcs`bs`bvb pbmo-ths gc jbgcorb `hj uj `bkovctc bjhmbgh, eioth quc bgquorou khsc sbic `hjh, c quc mec bmovobvb b tcksh.

    Hs cstugbktcs ckvhmvoghs khs rcukojhs kh prgoh gb Nb`umgbgc gcJcgo`okb, hutrbs vczcs kh prproh Ehspotbm Qcgrh OO. Nho cs`hmeogbJr`ob Bmiuqucrquc hjh b khssb gcnckshrb, cmb crb fllurb prhcjo-

    kcktc gc Yc`onc kb gcncsb lrbtuotb gc cstugbktcs `hktrb hs govcrshsbths gb gotbgurb, ok`muokgh proscs. B mogcrbkb cktrhu cj `hktbth`hj b lrbkgc bgvhlbgb, quc gc ojcgobth b`cothu.

  • 7/24/2019 [Miolo]Design Editorial

    64/132

    >7 LS BIYBIB

    Qbssco b vovcr jhjckths gon`cos, jbm `hjprcckgoghs phr hutrhs6

    fl`brob `hj Yuo hu `hj Jr`ob8 B cstrbtlob ghs ghos bgvhlbghspbrc`ob govcrlor6 Jr`ob nbrob ujb pcb cjokcktcjcktc phmto`b,`hj rbslhs furgo`hs, c h Gr. Yuo qucrob nbzcr ujb pcb th shjcktcfurgo`b. Hs ghos `eclbrbj b `hkvcrsbr c b govcrlk`ob s bujck-thu. Qbrb `hjpmo`br, b prcssh nbjomobr shirc joj crb oktcksb pbrbb hph Yuo Bktukcs, h jcu pbo, quc juoth jc bphohu cj `brtbicmssojb, ckvobrb, ok`musovc, h jcu toh Fhs Yoicorh, prhjhthr gc

    Fustob cj @rbth, pbrb buxomobr-jc gc bmlujb nhrjb cmc trhuxc gh-`ujckths cmhlohshs gh @hmloh Goh`csbkh, hkgc `ursbrb h loksoh,c gh Gcmclbgh gc Qhm`ob gc Jossh ^cmeb, quc jc btcstbvbj ihb`hkgutb `vo`b.

    B hph pcmb pcb gh Qrhn. Yuo nho sc gcmokcbkgh, bt phrquc, sc-lukgh cmc, Jr`ob `hjctob crrh cstrbtlo`h cj `brb`tcrozbr thgh hlruph gc uj jhgh ehjhlkch, smogh, ukh. @hjukoquco b Grb.Jr`ob b jokeb gc`osh, cmb `hjprcckgcu bs rbzcs, kcj phr osthgcoxhu gc `otbr b phsoh quc gcsnrutbvb `hjh uj ghs ihks bmukhsgb Jcgo`okb kb sub okcsquc`vcm prhphsoh.

    Kh gc`ursh gh prh`cssh, quc nho prcsogogh pcmh Qrhncsshr NcrkbkghNolucorb, gb Gos`opmokb gc Qcgobtrob, `hjh b`hktc`c `hjujcktc cjthgb trblgob, ehuvc jhjckths eombrobktcs. Sj gcsscs nho b brluo-

    h gc Ecmo Mchkbrgh gc @bstrh pcmh ck`brrclbgh gh okquroth6 bthgbs b`usbcs b cmc nhrjumbgbs, h Ecmo rcsphkgob, th shjcktc,shkhrh c juoth bmth, Kh! H sckehr blotbghr gc jbssbs8 KH!H sckehr gcnckshr gb mokeb `hjukostb gc @uib8 KH! H sckehrlrothu biboxh b gotbgurb8 KH!

    Sj jhjckth soklumbr kbqucmc prh`cssh nho b phsturb gh Qrhncsshr

    Ncrkbkgh Nolucorb6 shuicjhs quc crb juoth nhrtc b prcssh shirccmc, vokgb gh @hjbkgbktc gh O^ Cxr`oth, pbrb b `bssbh sujrobgc thghs, c b cmb, kh sc `urvhu cj kckeuj okstbktc, gcu h `urshfurgo`h quc sc cxolob cj sotubh gc pmckb khrjbmogbgc gcjh`rto-

  • 7/24/2019 [Miolo]Design Editorial

    65/132

    H GC@YCWH 73

    `b. C hutrh jhjckth ihkoth nho b rc`cph quc Ghj Ecmgcr @jbrb

    khs ncz kb sub rcsogk`ob, bphobkgh-khs oktclrbmjcktc c sc `hj-prhjctckgh b `hkscluor vblbs cj Skovcrsogbgcs curhpcobs, hkgcnhssc phssvcm b `hk`mush ghs `urshs, phr jcgobh gh @hkscmehJukgobm gbs Olrcfbs @rosts.

    Bflkbm, quc b`usbcs nhrbj cssbs gorologbs b joj8 Cos h quc gossch Lckcrbm Bmnrcgh Phuth Jbmbk, cj 01 gc birom gc 2?>?6 Blotbghr

    `hktujbz c btovostb, gcnckshr gc ujb mokeb vohmcktb gc bh gcktrhgh fllurokh gc @uib c gb @eokb @hjukostb. Qbrto`ophu gc vrohsjhvojckths gc rub, `hjh `hj`ohs, pbsscbtbs c lrcvcs. Whjhupbrtc cj `urshs gc ghutrokbh gc jbssbs. Qbrto`ophu bokgb gbthjbgb gb Ycothrob.

    B cstbs sc b`rcs`cktbrbj hutrbs, cj 25 gc fumeh gc 2?>?, jcsjhbps b bishmvoh, golbjhs bssoj, pcmh okquroth6 Cxtrcjostbgc csqucrgb, sub bh bps h Gc`rcth Mco 7?, b bprcscktbr gcncsb cs`rotb `hjrcmbh b b`usbcs `hkstbktcs gc prh`cssh okstburbgh pcmb@hjossh gc Okquroth gb nb`umgbgc gc Jcgo`okb gb SNQC,vcj, kh prbzh quc mec nho `hk`cgogh, gozcr h scluoktc6

  • 7/24/2019 [Miolo]Design Editorial

    66/132

    >> LS BIYBIB

    2) Gcprcckgc-sc gh cxbjc gh prh`cssh rcncrogh kb @or`umbr kh

    9/>? quc h gcnckgcktc lckcro`bjcktc b`usbgh gc ebvcr scgcstb`bgh kb prto`b gc prhpblbkgb suivcrsovb4 phr hutrhmbgh, okvh`bj-sc, tbjij lckcro`bjcktc, `hjh gc phssvcmbpmo`bh bh gcnckgcktc c hutrhs cstugbktcs rcmb`ohkbghs khprh`cssh, hs tcxths ghs Gc`rcths-Mco 995, gc 95/9/>< c 7?.

    Kh cs`mbrc`c, cktrctbkth, b b`usbh6 b) kh quc tcrob `hk-sostogh b prhpblbkgb suivcrsovb, cj `ufb prto`b tcr-sc-obgcstb`bgh h gcnckgcktc, i) qubkgh c hkgc gotb prhpblbkgbtcrob sogh rcbmozbgb, `) quc prhvbs tcrobj sogh `hmeogbs gcprctcksbs btovogbgcs prhpblbkgsto`bs suivcrsovbs btroiu-gbs bh gcnckgcktc, g) quc gosphsotovhs mclbos, `hk`rctbjcktc,tcrobj sogh oknrokloghs pcmh gcnckgcktc.

    9) B hjossh ghs cmcjckths b`ojb okgo`bghs ojphssoiomotb,kb prto`b, h cxcr``oh gh gorcoth sblrbgh gcncsb bjpmb gcqubmqucr b`usbgh, cj qubmqucr prh`cssh. @hj cncoth. B gc-ncsb gh b`usbgh, cj prh`cssh gc qubmqucr kbturczb, tcr, kc-`cssbrobjcktc, gc scr `hkguzogb gcjhkstrbh, hu gc quc h b`usbgh kh prbto`hu bs bcs quc mec shojputbgbs,

    hu gc quc bs bcs prbto`bgbs kh crbj om`otbs.

    Gc qubmqucr jhgh, cvogcktc quc sc hs nbths btroiuvcos bhb`usbgh kh sc ck`hktrbrcj gcvogbjcktc `brb`tcrozbghs cprc`osbjcktc gcmojotbghs, kh cspbh c kh tcjph, kh ebvcrb`usbh, kh mgojh scktogh gh vh`iumh.

    Qhr hutrh mbgh, olubmjcktc sbiogh quc pbrb b`usbr-sc bm-luj gc tcr vohmbgh b mco, thrkb-sc okgospcksvcm gcflkor qucgosphsotovh mclbm nho oknroklogh. Rucr gozcr6 kh ibstb bflrjbrquc h b`usbgh vohmhu h @golh Qckbm, hu quc gcoxhu gc hi-

  • 7/24/2019 [Miolo]Design Editorial

    67/132

    H GC@YCWH 7< (Gc`rcth-Mco kh027), kh scu brtolh 00, `hk`cotub bkbmhlbjcktc b prh-

  • 7/24/2019 [Miolo]Design Editorial

    68/132

    >5 LS BIYBIB

    pblbkgb suivcrsovb, tugh pcrjotokgh `hjprcckgcr, bflkbm,

    quc, pbrb `hkfllurbh gc tbm btovogbgc scr kc`cssroh quch blcktc `hk`mbjc hu ok`otc h pimo`h gcrroibgb, pcmb voh-mk`ob, gbs okstotuocs phmto`bs hu sh`obos, hu quc prh`urcgcspcrtbr kh pimo`h scktojckths gc goh rb`obm, rcmolohsh hu`mbssostb, hu, flkbmjcktc, quc prh`urc `hkvck`cr h pimo`hgbs vbktblcks gc ujb lucrrb, hu gc jhvojckths brjbghs.

    Cj rcsujh6 pcmh nbth jcsjh gb prhpblbkgb suivcrsovb tcrsogh gcflkogb cj mco gcstokbgb prhtch gb Pclurbkb Kb-`ohkbm v-sc quc, ibso`bjcktc, kh sc phgcr `hlotbr gc tbmbtovogbgc, scj quc ebfb bjcbb hu btcktbgh sclurbkb kb-`ohkbm.

    3) Hrb, h rolhrhsh cxbjc gc `hks`ok`ob b quc sc suijctcu hgcnckgcktc mhklc gc `hkguzo-mh b bgjotor quc tckeb rcbmozbghprhpblbkgb suivcrsovb, cj qubmqucr tcjph, kb Skovcrsogb-gc, hu nhrb gcmb, `hkvck`cu-sc, bh `hktrroh, gc fbjbos ebvcrok`otbgh h pimo`h mutb brjbgb, hu trbksnhrjbh vohmcktbgbs okstotuocs, hu gc goh rb`obm, rcmolohsh hu `mbssostb.

    B`bsh kh ibstbssc h fumlbjckth gc `hks`ok`ob rcncrogh,h gcnckgcktc gcjhkstrb quc fbjbos sc ckvhmvcu `hj prh-

    pblbkgb suivcrsovb, kcj `hj qubosqucr hutrbs btovogbgcs`hktrrobs sclurbkb kb`ohkbm, hu gcflkogbs pcmb mco `hjh`rojokhsbs, btrbvs gbs nhmebs `hrrogbs quc fuktb prcscktcgcncsb, nhrkc`ogbs pcmb Fustob Jomotbr c pcmb Pc`rctbrob gcPclurbkb Qimo`b gh Cstbgh gc Qcrkbjiu`h.

    Qhr tbos gh`ujckths, vcrofl`br cssb omustrbgb @hjossh gc

    Okquroth quc h gcnckgcktc fbjbos nho prcsh hu prh`cssbgh,hu b`usbgh gc qubmqucr `rojc pcmbs buthrogbgcs `ovos hu jo-motbrcs. Nhssc h gcnckgcktc uj gcstb`bgh prhpblbkgostbsuivcrsovh, bs subs btovogbgcs scrobj gcs`hkec`ogbs pcmbsbuthrogbgcs8

  • 7/24/2019 [Miolo]Design Editorial

    69/132

    H GC@YCWH 7?

    Bssoj `hjh bs buthrogbgcs `hjpctcktcs, kh Yc`onc, tcstofl-

    `bj fbjbos tcr ebvogh b`usbh gc qubmqucr kbturczb `hktrbh gcnckgcktc, tbjij bs buthrogbgcs gh scu juko`poh gckbs`ojckth Jossh ^cmeb, kh Cstbgh gh @cbr b sbicr, hGcmclbgh gc Qhm`ob c h ^o`c-Qrcncoth cj cxcr``oh, btcstbjhs scus ihks bktc`cgcktcs.

    >) B `hkgutb gh gcnckgcktc, `hjh cstugbktc, tbjphu`h cksc-

    fhu, hu `rto`bs, juoth jckhs b`usbcs gc prhpblbkgostbsuivcrsovh. Bh `hktrroh, `hjh prhvb btrbvs ghs btcstbghsfukths, h gcnckgcktc, gh loksoh Skovcrsogbgc, shjcktcvcj nbzckgh fus `hksogcrbh, bh cstjumh c bh bpmbushghs scus jcstrcs.

    Rucj gh loksoh Skovcrsogbgc tcj jcrc`ogh, uko`bjcktc,rcncrk`obs cmhlohsbs ghs scus jcstrcs, qucr kh rcncrcktc bhbprhvcotbjckth oktcmc`tubm, `hjh `hkgutb jhrbm, kh phgc,phsotovbjcktc, scr okgo`bgh `hjh suspcoth gc `hjphrtbjck-th suivcrsovh, hu btcktbtroh sclurbkb kb`ohkbm.

    . Kbs gcjbos, `hjh sc vcrofl-`b kh Eostro`h Cs`hmbr bkcxh, rc`cicu khtbs gc bprhvbh

    okgos`utovcmjcktc moshkfcorbs, tckgh jbos sogh `hktcjpmbgh`hj h Qrjoh Qrhncsshr Qorbf gb Pomvb, kh bkh gc 2?>>.

    5) Cstugbktc phirc, quc vcj rcbmozbkgh h scu `ursh brrhstbkgh`hj sb`ron`ohs gc thgb kbturczb, b ehkrhsb phsoh bm`bkb-

  • 7/24/2019 [Miolo]Design Editorial

    70/132

    ?.

    s b`usbcs gorologbs pcmh O^ Cxr`oth, kb khvb hkgb rcprcssovbgc fumeh gc 2?>?, bssoj nhrjumhu h Qrhn. Yuo Bktukcs6

    Muromgh @mcbkh Yoicorh Pbrbovb, bmukh gb 3 sroc gh @urshJgo`h gb Nb`umgbgc gc Jcgo`kb gb SNQC, oktojbgh b bprc-

    scktbr gcncsb cs`rotb `hktrb b`usbcs gorologbs sub pcs-shb kh Qrh`cssh Pujroh okstburbgh pbrb bpurbh gc nbthsprcvosths kh Gc`rcth-Mco kh 7

  • 7/24/2019 [Miolo]Design Editorial

    71/132

    H GC@YCWH 7

  • 7/24/2019 [Miolo]Design Editorial

    72/132

  • 7/24/2019 [Miolo]Design Editorial

    73/132

    H GC@YCWH 7

  • 7/24/2019 [Miolo]Design Editorial

    74/132

    gc birom cj `ursh, gorologh pcmh Jblkfl`hYcothr gb Skovcrsogbgc Ncgcrbm gc Qcrkbjiu`h bh Gorcthr,cj cxcr``oh, gb Nb`umgbgc gc Jcgo`okb gh`ujckth quc

    scrvc gc pcgrb bklumbr bh prcscktc okquroth bgjokostrbtovh kh okgovogubmozb, gc uj jhgh lcrbm, b pbrto`opbh ghsbiboxh-bssokbghs, `hjh blcktcs gh `rojc b pukor, khs bthsgc prcpbrbh c `hksujbh gc cvckth gcmotuhsh. Bh `hk-trroh, h hn`oh gh Jblkfl`h Ycothr gb Skovcrsogbgc Ncgcrbmgc Qcrkbjiu`h, `hjh pcb oko`obm gc b`usbh, soktto`h,pbrb kh sc gozcr sojpmostb, hjotokgh bs `or`ukstk`obs c`brb`tcrsto`bs ghs nbths pukvcos, cklmhibkgh b`usbcs cgcoxbkgh gc rcmb`ohkbr b pbrto`opbh gc `bgb cstugbktc, ok-govogubmjcktc, kh `hkfukth gbs oknrbcs.

    @hjh gckk`ob, kb b`cph `hjuj gc rcvcmbh gc nbthspbssvcos gc pckbs gos`opmokbrcs, kh jioth bgjokostrbtovh,h hn`oh gh Jblkfl`h Ycothr gb Skovcrsogbgc Ncgcrbm gc Qcr-kbjiu`h kh tcj nhrb pbrb prhguzor c nhrjbmozbr kckeujb

    bh pukotovb, phsth quc, ok`brb`tcrsto`h c uogh, kh gcs-`rcvcu, `hj jok`obs (b mco prh`cssubm gorob6 `hj thgb bs`or`ukstk`obs) b `hkgutb gc `bgb okgo`obgh kbs jmtopmbsnhrjbs gb `h-buthrob khs gcmoths gc prhpblbkgb c btovogb-gcs suivcrsovbs.

    H `hk`coth gc `h-buthrob hu `h-gcmokquk`ob, cj nb`c gb

    ghutrokb pcrflmbgb pcmh khssh @golh Qckbm goz h jcstrc gcGorcoth FHP NYCGCYO@H JBYRSCP, cj hphrtukh brtolhpuimo`bgh kb Ycvostb Irbsomcorb gc @rojokhmhlob c GorcothQckbm, kh2

  • 7/24/2019 [Miolo]Design Editorial

    75/132

    H GC@YCWH 7

  • 7/24/2019 [Miolo]Design Editorial

    76/132

    LS BIYBIB

    B ghutrokb gb nhrjbh prhlrcssovb gb ojputbh rc-

    pcmogb pcmh gorcoth ptroh. Qbrb quc b Gcncsb sc cxcrb `hjcxbtogh, omogokgh thghs hs phkths gh prh`cssh gb hktrbgoth-rocgbgc, kc`cssroh quc, phr scu turkh, bs b`usbcs scfbjphsotovbs, `hk`rctbs, okgossojumvcos.

    Sj ghs jbohrcs furostbs irbsomcorhs, HYHVOJIH KHKBWH,b cssc rcspcoth gc`ogou, `hjh Jokostrh gh `hmckgh Puprcjh

    Wroiukbm Ncgcrbm6

    @hjprcckgc-sc b cxolk`ob gb mco, quc torb bh flth kh sgbr b`usbh mokebs ktogbs quc pcrjotcj h gcsckvhmvojckthmlo`h c rclumbr gh prh`cssh, `hjh, QYOK@OQBMJCKWC, (hlronh khssh) hncrc`cr bh b`usbgh rcncrk`obs `crtbs c okc-quvh`bs quc mec pcrjotbj gcncsb `mbrb c `hjpmctb. (bpug.,Ycpcrtroh gc Furosprugk`ob gh @golh gc Qrh`cssh Qc-kbm, vhm. 2, pl. 211).

    F @HPWB JBKPH, cj hirb `msso`b, cgotbgb e qubsc jcohs`umh, `hkgckbvb bs pcbs gc b`usbh quc, ibscbgbs cjphkths ojprc`oshs c okgctcrjokbghs, gofl`umtbrobj, sckhojphssoiomotbrobj b gcncsb. (@bshs Fumlbghs, 2?91, pls.91? c 921).

    Phjcktc b cmc, bh Jblkfl`h Ycothr gb Skovcrsogbgc Ncgcrbmgc Qcrkbjiu`h, quc ok`ujiorob trbzcr bh ihfh gh okqurothbgjokostrbtovh, `hjh scu oko`obghr, bs prhvbs gh `rojc. B`thr

    prhibt b`tohkcj. Bh buthr quc `bic prhvbr h quc bflrjb, hquc qucr gozcr quc cmc qucj gcvc nhrkc`cr hs cmcjckths gcfuzh hu prhguzor hs jcohs okgospcksvcos pbrb gctcrjokbr-sc

    b cxbtogh ghs nbths quc bmclb hjh nukgbjckth gc sub bhc scj `ufb gcjhkstrbh pcrgcr h scu pmcoth. (BKWKOHGCMMCQOBKC, Khvb Wchrob gb Qrhvb, 2?79, pls. 2< c 25).

  • 7/24/2019 [Miolo]Design Editorial

    77/132

  • 7/24/2019 [Miolo]Design Editorial

    78/132

    gc birom `hrrck-tc, gb Ycothrob gb Skovcrsogbgc Ncgcrbm gc Qcrkbjiu`h.

    B rolhr, kckeujb prhvb nho `hmeogb pcmb @hjossh, kh sckto-gh gc rhiustc`cr hu okgovogubmozbr, `hjh om`otb, b `hkgutb gcqubmqucr ghs cstugbktcs okgo`obghs.

    Cj `hktrbpbrtogb, fuktbjhs b cstc Jcjhrobm gczckbs gc gh-`ujckths ghs jbos cxprcssovhs c ogkchs shirc b btubh gc

    `bgb uj ghs biboxh-bssokbghs kb vogb ukovcrsotrob. Btrbvsgc `bgb uj, olubmjcktc, phgcr-sc- bncror h `hjphrtbjckthghs b`usbghs khs `urshs jbktoghs pcmb Nb`umgbgc gc Jcgo-`okb, `ufhs jcstrcs hu rclcktcs gc @tcgrbs sh hs projcorhsb tcstcjukebr b oghkcogbgc jhrbm c b ihb `hkgutb gc scusbmukhs, rcguzoghs, ehfc, `hkgoh gc khvhs YSP PCJ@YOJC kcssc okquroth bgjokostrbtovh.

    Bmj gossh, `hjh gcjhkstrbh `bibm c vcrbz gb `hkgutb`ovom hu pimo`b ghs okgo`obghs, bkcxbjhs tbjij gczckbsgc `crtogcs gb Bugothrob gc Fustob gb

  • 7/24/2019 [Miolo]Design Editorial

    79/132

    H GC@YCWH 7?. (Bss)

  • 7/24/2019 [Miolo]Design Editorial

    80/132

    51 LS BIYBIB

    Qrhncsshr Fhrlc gc Hmovcorb Mih, ^o`c-gorcthr cj cxcr``oh.

    Cos b, cjokcktcs jcjirhs gb @hjossh gc Okquroth, h gc-phojckth gh Cxjh. Pr. Gorcthr gb Nb`umgbgc gc Jcgo`okb sh-irc b `hkgutb gh ko`h okgo`obgh khjokbmjcktc `otbgh khhn`oh quc gcu hrolcj s prcscktcs okvcstolbcs. Pc bmlhehuvcssc `hktrb h cstugbktc cj qucsth, h cjokcktc prhncs-shr Fhrlc gc Hmovcorb Mih, pbgrh gc golkogbgc c gc `hrrc-h jhrbm, kh somck`obrob, `hkec`ogb b sub jbkcorb gc blor,

    gc btubr kb Cs`hmb.

    OYYCWYHBWO^OGBGC GBP QCKBPRucr-sc bpmo`br bhs biboxh-bssokbghs, phr prctckshs `rojcsh`hrroghs cj 2?>5, bs sbkcs gh Gc`rcth-mco kh7?, quc prcv, ok`musovc, b pckb gc ibkojckthgb vogb ukovcrsotrob phr trs bkhs!

    H prok`poh gb orrctrhbtovogbgc gb mco, kh gorcoth pckbm, ok-gos`utvcm. F gozob PBKWH BJIYPOH, cj `ufh pcksbjckthsc oksporbrbj hs `rojokbmostbs pbrb b flxbh gb khrjb mclbm6Qhckb `rojokos cx tcjphrc mclos cst, qubc `rojck okeoiuot.B pckb gc uj `rojc b gh tcjph gb khrjb quc h rcprojou.

    Qrc`coth oktclrbgh kb `hkquostb gb prprob @ovomozbh Eu-

    jbkb, b orrctrhbtovogbgc gbs mcos, kb prto`b gh Gorcoth oktcj-phrbm, nho prh`mbjbgh gcsgc b Ycvhmuh Nrbk`csb, `hkstbk-gh gb GC@MBYBH GHP GOYCOWHP GH EHJCJ gc 2?, juoth tcjph bps hs nbths`hksogcrbghs gcmotuhshs.

  • 7/24/2019 [Miolo]Design Editorial

    81/132

    H GC@YCWH 7

  • 7/24/2019 [Miolo]Design Editorial

    82/132

    59 LS BIYBIB

    Gb nhrjbh t`ko`b, prhflssohkbm c `ocktfl`b kh m`oth rc-

    torbr h gorcoth rccxh shirc hs prhimcjbs sh`obos c c`hk-jo`hs. Kh phgc ebvcr `hjpbrtojckths cstbkqucs cktrc bokstruh c b pbrto`opbh kb vogb gb sh`ocgbgc. Bssoj `hjhb Qbz , khs tcjphs gc blhrb, `hjh gossc Pub Pbktogbgc hQbpb Qbumh ^O, h sokkojh gc Gcsckvhmvojckth, phr gurbspckbs e-gc sc `hjprcckgcr quc h Gomhlh h sokkojh gcGcjh`rb`ob.

    Srlc cvotbr hknuscs, bmlujbs gcmbs prccstbicmc`ogbs, cktrcblotbh gb jh`ogbgc c blotbh suivcrsovb. Sj phvh quc,phr subs bjbgbs jbos fhvcks, kh sc okquoctb c kh mutb phrscus gcstokhs, uj phvh nbgbgh bh oksu`cssh.

    Kh phr jcrb `hok`ogk`ob c bquo gcoxbjhs gc mbgh bjhgstob, phrquc prc`osh gozcr b ^CYGBGC kh phrjcrb `hok`ogk`ob, rcpctojhs, quc cktrc hs cstugbktcs qucbssokbj bs prcscktcs YBVCP GC GCNCPB sc ck`hktrbjbmluks ghs JCMEHYCP gb Nb`umgbgc gc Jcgo`okb, phr subgcgo`bh bh bprckgozbgh, phr scus ghtcs gc oktcmolk`ob,phr scu cjpckeh cj scrvor ptrob c bh scu phvh, `hjhprhflssohkbm gb Jcgo`okb.

    H b`cssh bh cksokh supcrohr, kh Irbsom, ujb vcrgbgco-rb cs`bmbgb, pbrb usbrjhs uj tcrjh `hrrcktc, kb mutb pcmbvogb. Juoths gc ks, hu qubsc thghs, vocjhs gc `bjbgbssh`obmjcktc gcsprhtclogbs. H oklrcssh kh @ursh Pupcrohr,lbmbrgh ghs jbos `bpbzcs c`hkhjo`bjcktc, `usthu-khs,c khssb nbjmob, vo`ossotugcs gouturkbs, provbcs flkbk-`corbs, sb`ron`ohs oklcktcs. C ks flzcjhs phr hkgc ehkrbr

    cssbs provbcs, thghs csscs sb`ron`ohs, thgbs cssbs vo`os-sotugcs, pbrto`opbkgh gb vogb ukovcrsotrob, gos`utokgh scusprhimcjbs, prh`urbkgh ius`br, kh ojphrtb sc phr `bjokehsokhphrtukhs, s vczcs, h rujh `crth pbrb b `hksc`uh ghs

  • 7/24/2019 [Miolo]Design Editorial

    83/132

    H GC@YCWH 7?.

    Ghs 7< bmukhs `otbghs, bmluks phr jcohs prprohs `hkscluorbj scmovrbr. B lrbkgc jbohrob nho ickcfl`obgb pcmb gc`osh gb @hklrclb-h cj kh b`cotbr b bpmo`bh gh 7

  • 7/24/2019 [Miolo]Design Editorial

    84/132

  • 7/24/2019 [Miolo]Design Editorial

    85/132

    GHJ ECMGCY NBMB GB WCKWBWO^B GHPCS BPPBPPOKBWH

    @cst tho mc Fustc, ckflk, mc Fustc! @cst bsscz!

    (Yojibug)

    Kh bkh gc 2?>?, h btcktbgh kb Qhktc gb Whrrc `hktrb h Qrcsogcktcgh G@C, @kgogh Qokth, c h jbrtroh gh Qbgrc Eckroquc oko`obrbjb cs`bmbgb gc tcrrhr gh rclojc jomotbr cj Yc`onc, rcsporbkgh-sc ujbr nbs`ostb, shi h Bth Okstotu`ohkbm Kjcrh 3, pcmh qubm uj bfuktb-jckth gc phu`hs cstugbktcs crb vosth `hjh ujb bjcbb Ghu-trokb gc Pclurbkb Kb`ohkbm, ojphstb bh pbs pcmhs CSB. Ghj

    Ecmgcr @jbrb crb `hkstbktcjcktc scluogh phr blcktcs gh GHQP,pbrbghxbmjcktc, uj nbth pimo`h, quc kuk`b h ojpcgou gc `ujprorhs scus gcvcrcs gc Br`ciosph.

    Whjbvb `ursh b gospcrsh gh jhvojckth cstugbktom, gos`utokgh-scjuoth cj ibrcs kb @bibkb, sotubgb cj pmckh Qbrquc 20 gc Jboh,kh Justbkl, rc`j-okbulurbgh qubm gcstokh thjbr6 uks hptbvbj

    pcmb mutb brjbgb, hutrhs, pcmb gcgo`bh bh nuturh prhflssohkbm,hutrhs, bokgb, crbj luokgbghs bh purh gcsiukgc, `brb`tcrsto`b ghJhvojckth Wrhpo`bmostb, gc @bctbkh c Lom, sckgh b `bkh Pcjmckh c scj gh`ujckth, gh projcorh, quc bssustbrb b csqucrgb

  • 7/24/2019 [Miolo]Design Editorial

    86/132

    5> LS BIYBIB

    hrthghxb kh bkh gc 2?>

  • 7/24/2019 [Miolo]Design Editorial

    87/132

    GHJ E CMGCY 5 CJ YC@ONC

    H scqucstrh gh cjiboxbghr ghs Cstbghs Skoghs, @ebrmcs Cmiro`d,kb quoktb ncorb qubtrh gc sctcjirh, nho uj bmckth pbrb b rcsostk-`ob cstugbktom kh bkh gofl`mojh gc 2?>?. B gc`mbrbh gb BmobkbKb`ohkbm Moicrtbghrb BMK c gh Jhvojckth Ycvhmu`ohkroh Hothgc Hutuirh JY5 mogb cj thghs hs `bkbos gc tcmcvosh c rcprhgu-zogb cj fhrkbos, quc sbicrbjhs gcphos `hhrgckbgb phr Ncrkbkgh

    Lbicorb, ncz h rosh vhmtbr bhs khsshs rhsths, quc cstbvbj b`ubghsgcsgc h bssbssokbth gh Qbgrc Eckroquc cj jboh, bquo cj Yc`onc.Pcj jcohs tcrjhs, gckuk`obvb bs thrturbs jcgocvbos `hjh khr-jb gc lhvcrkh, nbmbvb kb `bjokebgb gc moicrtbh gh khssh phvh,cxpukeb bs vs`crbs gb gotbgurb. C `otbvb, umtcrohrjcktc, khjcsgc pcsshbs b scrcj moicrtbgbs, shi pckb gb cxc`uh sujrob ghcjiboxbghr Cmiro`d Fhs Gor`cu gc Hmovcorb c Lrclroh Iczcrrb sc

    gcstb`bvbj, `hjh tbjij h fhrkbmostb Nmvoh Wbvbrcs, h Qrcsogcktcgb SKC, Muos Wrbvbsshs, h mgcr cstugbktom `broh`b ^mbgojor Qbmjco-rb c h cklckecorh Yo`brgh Vbrbttoko.

  • 7/24/2019 [Miolo]Design Editorial

    92/132

    ?9 LS BIYBIB

    Kh sibgh scos, bps fbktbr cj `bsb gb jokeb orj, kh Vujio,

    thjco b mhtbh gb Whrrc, pbrb bssujor h jcu pmbkth kh Qrhkth`hr,kb rub gbs @rchumbs. @ursbvb h quokth bkh jgo`h c f jc gc`ogo-rb, uj tbkth prc`h`cjcktc, scluor @brgohmhlob. Kbqucmb tbrgc, cjthgh bkth, h bssukth ghjokbktc crb h scqucstrh, b phssoiomogbgc gcjhrtc ghs lucrromecorhs hu gh prproh cjiboxbghr, b f nbjhsb mostbgc mgcrcs gc hphsoh bh rclojc jomotbr, `hktckgh quokzc khjcs.

    Lrclroh Iczcrrb cstbvb prcsh kb @bsb gb Gctckh gcsgc 2?>7c shnrcrb tcrrvcos thrturbs. Bs cstbcs gc rgoh ebvobj oknhrjb-gh quc h bvoh Er`umcs gb Bcrhkuto`b phusbrob cj Yc`onc pbrbbpbke-mh. s 2? ehrbs, bssujo h pmbkth `hj h jgo`h Muos ^ombr,quc tbjij sbiob ghs prh`csshs quc cu rcsphkgcrb cj jcbghs ghbkh, ok`ursh kh BO3.

    H ehspotbm cstbvb `bmjh kb vspcrb gh Gob gb Okgcpckgk`ob.Bprhxojbgbjcktc s 91 ehrbs, h Gr. ^ombr btckgc b tcmcnhkcjb gh@hjbkgbktc gh O^ Cxr`oth, pcgokgh h scu `hjpbrc`ojckth Gc-tckh6 Lrclroh crb `brgb`h c b ok`mush gh scu khjc cktrc hsquc scrobj moicrtbghs mec `busbrb rosc gc bklokb, hj ghr thr`o`bjbos prhmhklbgb, ebvckgh kc`cssogbgc gb ncoturb gc cmctrh`brgoh-lrbjb c h cstugh gbs subs `hkgocs gc sbgc, cj vostb gh cjibr-quc ojcgobth, `hj h bvoh prcstcs b phusbr kb Ibsc Brcb. Qcgo bh

    ^ombr pbrb b`hjpbke-mh, scrob ujb hphrtukogbgc rbrb gc `hkec`crpcsshbmjcktc h phmto`h c scr-mec tom gc bmlujb nhrjb. Bquocs`ck-gh, pcgou-jc pbrb mcvbr h cmctrh Whseoib, jbs, qubkgh prhkth cstb-vb pbrb cktrbr kb bjiumk`ob, cmc jc bgjhcsthu6 vh` rcsphkgcuprh`cssh, `crtbjcktc ebvcr nhths cj fhrkbos, h quc scr uj pbsshpbrb ok`mu-mh cj `hkcxh `hj h Lrclroh c prosh suiscqucktc.Gcsosto, cktrostc`ogh.

    H ^ombr rcthrkhu ujb ehrb gcphos. Cstbvb tcksh. Ebvob okjcrhsfhrkbmostbs c nhtlrbnhs sub cspcrb c h prgoh nhrb `cr`bgh pcmb Qh-m`ob gh Cxr`oth. Lrclroh tovcrb `rosc gc bklokb jbos prhmhklbgb c

  • 7/24/2019 [Miolo]Design Editorial

    93/132

    H EY@SMCP3 > CJ YC@ONC ?0

    h scu C@L rcvcmbrb ojphrtbktc bmtcrbh gbs hkgbs W, h quc b rolhr

    ojpmo`brob cj oktcrkbjckth ojcgobth. Qcrluktco-mec h quc tokeb gc-`ogogh c cmc jc bgobkthu quc moicrbrb h pb`ocktc pbrb h cjibrquc.Cj vostb gh jcu cspbkth, gc uj fhvcj ogcbmostb c okcxpcrocktc gc99 bkhs, cmc jc nbmhu6 ^h` cst ghogh8 Pc cu ojpcgossc h cj-ibrquc, f pckshu kbs `hkscquk`obs, h cjiboxbghr scqucstrbgh,hutrhs prcshs kh bvoh, h Lhvcrkh khrtc-bjcro`bkh c h jcxo`bkhjhiomozbghs, f pckshu kb `hknush gopmhjto`b8 Cmc tokeb rbzh.

    s 90 ehrbs, h Er`umcs pbrtou `hj h Lrclroh c hs gcjbos cj go-rch Icmj gh Qbr, hkgc h 23 prcsh cjibr`brob, h Uuxu huJbroh Vbk`hkbtth, jgo`h. Pclukgh Nmvoh Wbvbrcs, b ogb bh Jxo-`h nho gcjbsobgh mhklb, bmlh ok`hjprccksvcm jcsjh `hksogcrbkghbs `hkgocs gc vh kb ph`b, `hjh sc h @hjbkgbktc gb bcrhkbvccstovcssc cspcrbkgh bmlujb `hktrbhrgcj, vokgb gb `ebjbgb mokebgurb gh Cxr`oth, quc kh cklhmou b moicrtbh ghs prosohkcorhs clubrgbvb `crtb suprcjb`ob shirc h troukvorbth tioh, quc lhvcrkbvbh pbs.

    Kh gob scluoktc, ghjoklh, `hjh h ^ombr prcvorb, kb projcorb nhmebgh Fhrkbm gh @hjr`oh c gh Goroh, vob-sc sub nhthlrbflb, btckgckghbh Lrclroh6 b shrtc jc prhtclcrb! C, phr ujb soklumbrogbgc cstrb-keb, okgorctbjcktc vovo h grbjb gbqucmc scqucstrh, `hkscquk`obgh `o`mh ncrhz gc `hjibtc gotbgurb jomotbr phr mutb brjbgb. H Er-

    `umcs `eclbrob @ogbgc gh Jxo`h s 25 ehrbs gcssc jcsjh gobc hs fhrkbos cstbjpbrobj kb sclukgb-ncorb hs rhsths bmqucirbghs,jbs ncmozcs, ghs quokzc prosohkcorhs phmto`hs, blhrb gcstcrrbghs.

    Qhu`hs gobs gcphos, pcgorbj-jc pbrb `hkscluor `hkguh pbrb ujlruph gc `hjibtcktcs cj mutb `mbkgcstokb, b ujb prbob gh mothrbmkhrtc, c jbos ujb vcz bpcmco bh `hmclb Yhicrth Luojbrcs, h @b-

    tbtbu, gc cxtrcjb `hkflbkb, quc hs mcvhu kh scu nus`b. Jcscs gc-phos, scrobj thghs `eb`okbghs, shi h `hjbkgh gh Gcmclbgh PcrlohNmcury6 cssc crb uj tcjph pbrto`umbrjcktc bjbrlh c shnrogh, jbs`ecoh gc cspcrbkb.

  • 7/24/2019 [Miolo]Design Editorial

    94/132

  • 7/24/2019 [Miolo]Design Editorial

    95/132

    GHOP JHJCKWHP GB YCQYCPPH CJ YC@ONC

    Kh ok`oh gc 2?>?, shi hs gcsjbkghs gh BO3, Ghj Ecmgcr @jbrbnho bvosbgh quc uj thtbm gc troktb pcsshbs, ok`mughs mogcrbkbs cs-tugbktos c rcmolohshs h prproh Ghj scrobj vtojbs gh @hjbkghgc @bb bhs @hjukostbs (@@@). B nbjhsb mostb, quc cu kuk`b vo,cstbvb cj jhs gh Br`ciosph, sclukgh `hkstb, sckgh ck`bicbgbphr @kgogh Qokth gc Jcmh, scluokgh-sc hs `hmclbs Jbr`hs Iurmc

    gc Bluobr c Eujicrth @jbrb Kcth, gb Jcgo`okb, c gh Qbgrc Eck-roquc Qcrcorb Kcth, cktrc hutrhs.

    Gc nbth, cj birom, tcvc ok`oh b cs`bmbgb gc tcrrhr gh @@@ gh qubmcrbj bgjorbghrcs `hkec`oghs cstugbktcs gb vcmeb gorcotb pcrkbj-iu`bkb, ehfc phmto`hs btubktcs c @kgogh, prcsogcktc gh G@Cgb Ncgcrbm, shnrcu th`bob kb phktc gb Whrrc6 bh `hrrcr, nho ibmcbgh

    lrbvcjcktc kb `hmukb ghrsbm, `hj sc`h gc jcgumb orrcvcrsvcm c`hkscqucktc ecjopmclob. @hj `crtczb, h Jbfhr Bktkoh Ncrrcorb nhoh buthr gh torh, hutrh `rojc ojputbgh b cmc, quc, jcsjh bssoj, scck`hktrb movrc bt ehfc.

  • 7/24/2019 [Miolo]Design Editorial

    96/132

    ?> LS BIYBIB

    Orjh gc jgo`b, @mbrossc Jcmh, @kgogh nho oktcrkbgh kh ehspotbm

    Qcgrh OO, `cr`bgh `hkstbktcjcktc phr ghos blcktcs gb Pc`rctbrob gcPclurbkb Qimo`b, quc crb ujb gbs `cktrbos gb rcprcssh, kujbbtotugc eujomebktc, gcsrcspcothsb b uj bjiocktc ehspotbmbr, c voh-mcktb.

    Hs cstugbktcs gc Jcgo`okb jbos bktolhs nhjhs cs`bmbghs pbrb gbrpmbktcs `hj h @kgogh, c cu nuo uj gcmcs, `ursbkgh ckth, h quok-

    th bkh jgo`h. Mcjirh-jc `hj kotogcz gh scu scjimbktc, gb subckhrjc bklstob cj kh scktor hs jcjirhs okncrohrcs, b pcrluktbrphrqus quc jc crbj gon`cos rcsphkgcr. C, pbrb b khssb jbohr bk-socgbgc, trbtbvb-sc gc uj jhh gc `hrph btmto`h, kh pmckh volhr gbsub jh`ogbgc, `ecoh gb cspcrbkb tpo`b gb fuvcktugc6 tugh bquomhcrb ujb ckhrjc olkhjkob! Hs blcktcs gh GHQP b thgh h jhjckthsc ojos`ubj, bkhtbvbj khjcs, qucrckgh sbicr bt hs phrjckhrcsgb jcgo`bh, crb b gotbirbkgb, gc bmluks fhrkbmostbs gc gorcotbtckgck`ohshs, gc ehfc. H @kgogh, shi hs `uogbghs gb @mko`b Kcu-rhmlo`b, nho phstcrohrjcktc trbksncrogh pbrb Ph Qbumh, c juothsbkhs gcphos, crb h rcsphksvcm kb cquopc gh Qrhncsshr Vcrioko pcmbncoturb gc bpbrcmehs c vmvumbs brtofl`obos pbrb h `hrbh eujbkh.Ehjcj gc ckhrjc vbmcktob c ojcksb `bpb`ogbgc cj cknrcktbr thlrbkgc bgvcrsogbgc.

    Cj hutrh jhjckth, blhrb cj 2?

  • 7/24/2019 [Miolo]Design Editorial

    97/132

  • 7/24/2019 [Miolo]Design Editorial

    98/132

  • 7/24/2019 [Miolo]Design Editorial

    99/132

    CYB H JBWB JB@EBGH!

    Pctcjirh gc 2?

  • 7/24/2019 [Miolo]Design Editorial

    100/132

    211 LSBIYBIB

    Kbqucmb ehrb, hs trs tbmvcz nsscjhs hs ko`hs prcscktcs kb pc-

    quckb prbb. H iboxokeh gcu-jc uj nhrtc birbh, crb juoth ihjrcvcr h mgcr bjolh. Bpcsbr gb bgvcrsogbgc, hs scus hmehs nbos-`bvbj gc cspcrbkb, crb cmc, kbqucmc tcjph, uj rcvhmu`ohkroh.Bprcsckthu-jc h Fhh, c, rbpogbjcktc, pcgou-jc pbrb cs`hkgcr hrbpbz phr uks gobs6 b ibrrb cstbvb pcsbgb, cu prcstbrob uj buxmohokcstojvcm rcsostk`ob.

    @hk`hrgco `hj uj jcgh ghs gobihs6 h quc nbzcr8 Kh cktbkth, sch jcu scktojckth crb gc boh, h Fhh jhstrbvb-sc trbkquomh.Jhh jblrh, b usbr `umhs nhrtcs, cstbturb jcgobkb, `bjosb gc tcr-lbm irbk`h, gc jbklbs `urtbs shirc `bmb iclc. Wokeb b `crtczb`hksolh. Btckth, `urohsh, juoth `hkflbktc. Ycshmvo mcv-mh cj Ihb^oblcj, `bsb gc Kcwthk gc Phuzb. Pcxtbs-ncorbs, khotokeb, obscjprc rcsogk`ob gh bnbjbgh Qrhncsshr gc @brgohmhlob. Cstu-gvbjhs cmctrh`brgohlrbflb, c kbqucmc jhjckth, kbs prhxojogbgcsgb jokeb nhrjbturb cj Jcgo`okb, cmc jc hrocktbvb cj trbibmeh gcpcsquosb shirc tcstc crlhjtro`h cj ukovcrsotrohs eloghs. @crtb-jcktc, h Gr. Kcwthk jc bfugbrob, crb ehjcj gc flrjc `hkvo`hphmto`b, gc juotb `hrblcj, c gc csqucrgb, h jbos ojphrtbktc kb-qucmb `or`ukstk`ob.

    Gcs`cjhs gh cmtro`h kb Bvckogb Lubrbrbpcs, cj nrcktc bh bktolh

    `okcjb Wrobkhk. @hktcktc, h Fhh mhlh bgquorou uj fhrkbm gh sum,`rcoh h FI, jbs tcktco bgjhcst-mh6 b rcprcssh, cj gctcrjokbghsjhjckths, kbqucmcs gobs, ckth, tcrrvcos gobs gh BO3, pukeb hsscus sc`rctbs b volobr bt ibk`bs gc rcvostbs, hiscrvbkgh hs qucbgquorobj h Qbsquoj c hutrhs fhrkbos bmtcrkbtovhs, gc mokeb jcohcsqucrgostb. H jcu jcgh crb prh`cgcktc, cu kh sbiob b qucj prh-tclob, jbs sbiob trbtbr-sc gc bmluj ojphrtbktc. Qbrc`ob-jc t-mh

    vosth, jbs kh btokbvb6 qucj scrob8

    Bktcs gc bm`bkbrjhs h phkth oko`obm gb mokeb gc Ihb ^oblcj, kb@bsb gc Gctckh, ehfc gb @umturb, h Fhh pcrlukthu-jc shirc h

  • 7/24/2019 [Miolo]Design Editorial

    101/132

    CYB H J BW B J B@EBGH ! 212

    Yc`onc, cj quc mulbr cstvbjhs, bgjorhu b icmczb gh roh, kbqucmb

    tbrgc, gc nbth, h @bpoibroic pbrc`ob gc soklumbr icmczb. Wrbb h shtb-quc jokcorh, `hjh rc`hkec`crob jbos tbrgc cj Ph Qbumh.

    Kcwthk gc Phuzb rcsogob cj `bsb gc cstomh `msso`h, ecrbkb pb-tcrkb, kb Bvckogb @hkscmecorh Bluobr, kbs `cr`bkobs gh Cgon`oh@bmonrkob, c prc`osbjcktc cj nrcktc gcssc prgoh, gcs`cjhs. Qhrprugk`ob, pcgo bh Fhh quc pcrjbkc`cssc kb prbb nrhktcorob,

    cj uj phkth gc hkgc pugcssc bvost-mh gb rcsogk`ob gh jcstrc.Bujcktbkgh h jcu tcjhr, bmo cstbvb ujb vobturb phmo`obm. Bh cktrbrcj `bsb gh Gr. Kcwthk, h ck`hktrco gc icrjugbs irbk`bs, kb subjblkfl`b ioimohtc`b, jbs ebvob lrbkgc prch`upbh kh br... Qcmbtcksh gh gob, sub csphsb tovcrb `rosc bsjto`b, crb cvogcktc b oj-phssoiomogbgc gc qubmqucr cstugh, jbos bokgb, nhrb cmc bvosbgh qucphgcrob scr prcsh, cstbkgh prcpbrbgh pbrb rcsostor qubmqucr bhphmo`obm. Qbrc`c quc h Qbumh @bvbm`bkto c b Kbgc Wchgsoh tokebjsogh mcvbghs bh GHQP, nbmhu.

    Wjogh, nb`c ojprhprocgbgc gh jhjckth, kbrrco-mec h h`hrrogh.H Fhh bkgbvb kb prb`okeb, cu pugc jhstr-mh bh jcstrc bjolh,scjprc pcksbkgh, qucj scrob8 ojphssvcm rc`ci-mh bquo, vcfbhkgc cst b phm`ob gcsgc `cgh, jhstrbkgh b vobturb. Wcmcnhkh bh^otbm.

    ^otbm Morb, Qrhncsshr gc Qbthmhlob, crb juoth rcspcotbgh kb Cs`hmbgc Jcgo`okb, phr scu rc`hkec`ogh vbmhr oktcmc`tubm c phr subs phso-cs prhlrcssostbs `mbrbs. @hjh cspcrbgh, `hk`hrghu cj birolbr hfhvcj. H Qrhncsshr Kcwthk jc gcu gcz `ruzcorhs pbrb h tbxo scrobgcsb`hkscmevcm thjbr ghos koius kb ogb @bsb Nhrtc, cmc icj`hkec`ob bs gofl`umgbgcs c`hkjo`bs ghs cstugbktcs gb ph`b.

    Nhjhs, ckth, Yub Pbktbkb, c bmo, ck`hktrbjhs h ^otbm gcotbghcj vosthsb rcgc, `hj b sub csphsb. Bprcscktco-mec h jhh, c ^otbm,Fhh, ibstb osth

  • 7/24/2019 [Miolo]Design Editorial

    102/132

    219 LSBIYBIB

    Bh sbor, pcmb oktcksogbgc gh birbh quc h Fhh jc gcu, sckto b

    sub lrbtogh6 @hjpbkecorh, juoth hirolbgh, bokgb khs vcrcjhs6vck`crcjhs! Rucj scrob8 Gobs gcphos, h ^otbm jc `hkflgck`ohuquc h rbpbz pcrjbkc`cu phr ujb scjbkb kb sub `bsb, sckgh rc`h-kec`ogh pcmhs flmehs `hjh uj projh gostbktc.

    Kbqucmb khotc, gcjhrco b ghrjor kb `bsb gb jokeb orj Mbs, khjcsjh iborrh gc @bsb Nhrtc, pbrb hkgc scluo b p, `hj juoth rc-

    `coh gc cstbr sckgh scluogh6 qucj scrob bqucmc `hmclb, th nrbkzokhc th `hrbfhsh8

    Blhsth gc 2?59. Cj `hkvcrsb kh jcu `hksumtroh, Mu`obkh Po-qucorb, gc qucj nuo jgo`h phr vrohs bkhs, rcvcmhu6 Crb h JbtbJb`ebgh!. Fhs @brmhs gb Jbtb Jb`ebgh, cj 2?

  • 7/24/2019 [Miolo]Design Editorial

    103/132

  • 7/24/2019 [Miolo]Design Editorial

    104/132

  • 7/24/2019 [Miolo]Design Editorial

    105/132

    YHPBKC

    Kh bkh gc 2?

  • 7/24/2019 [Miolo]Design Editorial

    106/132

    21> LSBIYBIB

    rb, qubkgh rc`cio b Gostokh6 cmc rcprcscktbvb b prcphtk`ob ghs

    quc bpcbrbj gh phgcr h Qrcsogcktc Fhh Lhumbrt, eujomebkgh b`ogbgbkob... Kh, kh btckgcrob, bflkbm f gospukeb gh jcu @crtofl-`bgh gc Ycscrvostb mclbm.

    Cj ujb quoktb ncorb, tcrjokbgh h ibtc-ihmb gc C@L, quc khs gc-mo`obvb shi b hrocktbh gh Gr. Hswbmgh Pporotus, kh E@, phr vhmtbgbs quokzc ehrbs, gorofh-jc jokeb `bsb, kb Yub Brrugb Bmvoj,

    221. Bh `eclbr, scu Hgbor, `hj h tpo`h shtbquc gh khrtc pbumostb,jc goz6 Ghuthr, ujb orj sub `eclhu gh Yc`onc c cst gcs`bksbk-gh cj sub `bjb. Puih `hrrckgh, `hj h `hrbh b jom6 qubm gbsorjs scrob, h quc tcrob h`hrrogh8 Bh cktrbr kh qubrth, `hkstbthquc bqucmb kh crb kckeujb gbs trs. Wh`h `uogbghsbjcktc h scu`hrph, cmb sc mcvbktb bssustbgb c jc goz6 ^h` Muromgh8 Mhlh cjscluogb, jc cktrclb ujb `brtb gc Fb`orcjb.

    Gc sioth, rc`hkech Yhsbkc Yhgrolucs, cj mutb `mbkgcstokb`hktrb b gotbgurb6 gcvob scr `hosb juoth srob

    Mcoh b `brtb rbpogbjcktc c rbslh. Fb`orcjb, sh`omhlb rc`oncksc, jcgozob quc h jhjckth crb gofl`mojh, scrob prc`osh bjpbrbr b `hj-pbkecorb hjotou h scu khjc h`hrrcrb uj bssbmth b uj ibk`hcj Qbumostb, kh qubm tovcrb pbrto`opbh, `hj ncrojckth lrbvc gc

    uj jomotbr. H Gcmclbgh Prloh Nmcury cstbvb kh scu ck`bmh6 kssbibjhs ebvcr kcssc ehjcj h quc Luojbrcs Yhsb `ebjbrb bruokgbgc kbtovb.

    Gozckgh-sc Jbrob Fhs, cmb sc ck`hktrbvb cj cstbgh mbstojvcm.Qmogb, jblrb, csnhjcbgb, jc gossc6 B jokeb vogb cst cj subsjhs. Jc bfugc! Nuo thjbgh phr uj nhrtc scktojckth gc `hjpbo-

    xh, b birb`co `hj ujb lrbkgc tcrkurb c mec nbmco6 Kh sc prch`u-pc, `hkflc cj joj!. Cmb `ehrhu somck`ohsbjcktc, hs jcus hmehsjbrcfbrbj gos`rctbjcktc. Cmb quos thjbr ibkeh, qucrob `hjcr, gc-scfbvb rhupbs ktojbs quc kh phssub6 cmb qucrob vovcr! Nuo Yub

  • 7/24/2019 [Miolo]Design Editorial

    107/132

    YHPBKC 21, ujb gbs subs orjs, rcsogcktckcssc pbs, tbjij pcrscluogb phmto`b, `hj hmehs jbrcfbghs, cjnb`c gc gctbmecs gcs`hkec`oghs gh cposgoh, `hkflrjhu bspc`thsgh quc mec kbrrbvb. Cktrclhu-jc movrh puimo`bgh cj Qhrtulbm cj2?51, hkgc Yhsbkc rcsujou b sub bvckturb. Kb ogb pbrb Ph Qbumh,gc icrjugb c scj gokecorh, kb ihmcob gh `bjokeh, h jhthrostb ch bfugbktc tcktbrbj cstupr-mb, h quc kh nho `hk`rctozbgh phrquc,`ehrbkgh, `mbjbvb phr vbmhrcs to`hs bokgb cxostcktcs khs scus `h-rbcs. Jomotbvb kh Qbrtogh @hjukostb Irbsomcorh Ycvhmu`ohkroh(Q@IY), `hj h `hgokhjc Fumobkb gb Yh`eb c btubvb kh @cbr. Juothcjihrb subs gubs orjs tbjij pcrtck`csscj jcsjb blrcjob-h, kckeujb gcmbs sbiob quc bcs bs hutrbs nbzobj. Kh cxtcrohr,

    tcrjokhu h `ursh jgo`h c `hkstotuou nbjmob, ujb gbs flmebs `hj hkhjc Fumobkb, h jcsjh quc cmb usbrb kb lucrromeb uribkb.

    E bmluks bkhs, Mu`obkh Poqucorb, jc nbmhu6 ^h` prhtclcu Yh-sbkc8 Pbiob quc b hrgcj gc Nmcury crb jbt-mb c b qucj cstovcs-sc `hj cmb8 Qckb quc ujb oknhrjbh th rcmcvbktc tckeb ehfcbpckbs h vbmhr eostro`h. Yhsbkc jhrrcrob cj Yc`onc gc `k`cr gc

    jbjb, e khvc bkhs. Kh `ecluco b v-mb, bpcsbr gc trbibmebr khjcsjh ehspotbm, h Ibrh gc Mu`ckb, hkgc cmb nbzob quojohtcrbpob.

    Bh jhrrcr, quos cstbr `hj hs scus, kb Qtrob quc b rcfcotbrb.

  • 7/24/2019 [Miolo]Design Editorial

    111/132

  • 7/24/2019 [Miolo]Design Editorial

    112/132

  • 7/24/2019 [Miolo]Design Editorial

    113/132

    H LBMCLH BMYOH LSCYYB

    Jbos pbrc`ob uj ck`hktrh gc cxombghs khrgcstokhs bqucmb ncofhb-gb cj uj ghjoklh gh vcrh pbumostbkh, h`hrrogb kujb ihkotb rcso-gk`ob, kh Bmth gh Pujbr (hu Qb`bcjiu8), cj rcb ro`b kb vclc-tbh cs`bssb gc Ph Qbumh, kh bkh gc 2?

  • 7/24/2019 [Miolo]Design Editorial

    114/132

    227 LSBIYBIB

    Bps birbhs cnusovhs, shirctugh cj Cvcmokc, gc qucj crb jbos

    prxojh, pcmb molbh bnctovb nhrtc quc cu jbktokeb `hj h scu pbo,`hj qucj pcsquosbrb h C@L cj ukovcrsotrohs eloghs phr tcstc cr-lhjtro`h, bh sbicr quc jc ck`hktrbvb cstblobkgh kh E@, `hkthu-jc h prhimcjb gc sbgc sroh quc h lbmclh vovob. Ebvob okg`ohs phrthssc pcrsostcktc quc mec vhmtbrb prh`cssh tuicr`umhsh, cxostcktcbkhs bktcs kh pumjh6 kc`cssotbvb rcbmozbr pcsquosb gh ib`omh gcDh`e kh cs`brrh `hj `crtb urlk`ob, jbs ebvob kbturbm mojotbh,

    phos cstbvb scj gh`ujckths hfl`obos, cj pmckb `mbkgcstokogbgc hscu khjc kh phgcrob bpbrc`cr bmj gbs gofl`umgbgcs c`hkjo-`bs. Bmo jcsjh `hjc`co b jbtutbr uj jhgh gc bfug-mh, quc tcrobgc scr shrrbtcorh, cs`hkgogh, kc`cssbrobjcktc, kh Mbihrbtroh @ck-trbm gh E@.

    ^hmtbjhs hs `ok`h, cu, Fbkgorb, Bmroh, Cvcmokc c Nrbk`os`b, cj ujnus`b gorologh phr bjolb gb @ozokeb. Kb gcs`ogb gh Pujbr, ujbvobturb phmo`obm quc pcrscluob uj lruph gc fhvcks cj `brrh `hjbmtb vcmh`ogbgc, phr ojprugk`ob gb khssb hkguthrb, quc rc`mbjhughs fhvcks bhs shmgbghs, suiotbjcktc jughu gc pcr`ursh c pbsshub khs scluor6 ujb `hrrcktc gc jcgh khs `eclhu, phos b busk`obgc ogcktogbgc gh `bsbm ojpmo`brob cj gctckh gh Bmroh, shirctugh,`hj bs tcrrvcos `hkscquk`obs quc mec vorobj. Hs phmo`obos oktcr-`cptbrbj h `brrh, c pbrb bzbr gc thgh jukgh, b bjolb jhthrostb

    kh trhuxcrb `hksolh b gh`ujcktbh gc prhprocgbgc gh vc`umh6cmb cxpmo`hu bh `bih quc hs `ok`h rbjhs jgo`hs (!), c gcvcrbjhsbssujor pmbkth gbmo b phu`bs ehrbs kh E@. Kh btokh phr qub