gestão de organizações sem fins lucrativos

58
O DESAFIO DA INOVAÇÃO SOCIAL GESTÃO DE ORGANIZAÇÕES SEM FINS LUCRATIVOS Prefácio Emílio Rui Vilar Nota de Apresentação Artur Carvalho Borges Coordenadores: CARLOS AZEVEDO RAQUEL CAMPOS FRANCO JOÃO WENGOROVIUS MENESES

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Gestão de Organizações sem fins lucrativos

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Page 1: Gestão de Organizações sem fins lucrativos

O DESAFIO DA INOVAÇÃO SOCIAL

GESTÃO DEORGANIZAÇÕES

SEM FINS LUCRATIVOS

PrefácioEmílio Rui Vilar

Nota de ApresentaçãoArtur Carvalho Borges

Coordenadores:

CARLOS AZEVEDO

RAQUEL CAMPOS FRANCO

JOÃO WENGOROVIUS MENESES

Carlos Azevedo

Raquel Campos Franco

João Wengorovius Meneses

COORDENADORES

ISBN: 978-989-8414-02-1

www.vidaeconomica.pt

Visite-nos emhttp://livraria.vidaeconomica.ptwww.impulsopositivo.com

Apoios:

GESTÃ

O D

E ORG

AN

IZAÇ

ÕES

SEM FIN

S LUC

RATIV

OS

Coordenadores:

CA

RLOS A

ZEVEDO

RAQ

UEL C

AM

POS FRA

NC

OJO

ÃO

WEN

GO

ROVIU

S MEN

ESES

GESTÃO DEORGANIZAÇÕES SEM FINS LUCRATIVOS

“Este livro, ao demonstrar um equilíbrio muito bem conseguido entre uma dimensão

mais técnica e um conteúdo mais generalista, enquadrado em geral na temática fun-

damental da inovação social, tem condições para se revelar como um instrumento

essencial não apenas para todos aqueles que trabalham nas organizações sem fins

lucrativos, mas também para um público mais alargado que se revê e se interessa pela

missão deste sector.”

in prefácio de Emílio Rui Vilar

9 789898 414021

ISBN 978-989-8414-02-1

Page 2: Gestão de Organizações sem fins lucrativos

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BOLSA DE VALORES SOCIAIS:

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NETWORKING: O CAMINHO

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PARA ALÉM DO NEGÓCIO:

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Page 18: Gestão de Organizações sem fins lucrativos

PARTE II

GERIR ORGANIZAÇÕES

SEM FINS LUCRATIVOS

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LIDERANÇA NAS ORGANIZAÇÕES

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GESTÃO E PLANEAMENTO

ESTRATÉGICO NAS OSFL

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PARTES INTERESSADAS E AS OSFL

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MARKETING NAS OSFL

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1. AVALIAÇÃO ORGANIZACIONAL

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HELENA GATA

6'('&#��#.#�; ;'+�3#0.'�-#�$+#� &*M&% #�'�#-!('$%L&% #�'7�� #&#�-!��#$.'(!�'� ( %'&% !+8$'� '7� �!% !(!" #� 3'(#� �& ;'0$ -#-'� -!� �!0.!�� �$.+-!+� +7� #&!�&#� �& ;'0$ -#-'� -'� �##$.0 %>.)� '$.#" !+� &#� �$$!% #9:!� R� -'� B� !7 % ('S�O�0#&9#P�'�-'+�#+(#$�&#� &"(#.'00#�&!�R�!(('"'�*!0� &.'0&#. !&#(��!!3'0#. !&�#&-� ';'(!37'&.S�� �0#D#(>#� &#� K0'#� -#� &.'0;'&9:!� $!% #(� -'$-'� �//?� '�'$'&;!(; 7'&.!�3#0#�#��!!3'0#9:!�-'$-'��///)�.'&-!�; ; -!�'�.0#D#(>#-!�'7��!9#7D @+'� O+7�#&!P�'��+ &I81 $$#+� O-! $�#&!$P���!�* &#(�-'$.'$� .0L$�#&!$)�-'% - +�#30!*+&-#0�.'7#$�0'(#% !&#-!$�%!7�!�-'$'&;!(; 7'&.!)�.'&-!�!D. -!�!�"0#+�-'��'$.0'�'7�'$'&;!(; 7'&.!�'��!!3'0#9:!� &.'0&#% !&#(�3'(!� ���Z����'� '(#D!0#-!�#� $+#� .'$'� $!D0'�!�3#3'(�-#� "0'C#��#.A( %#�&!�30!%'$$!�-'�-'$'&;!(; 7'&.!�'7��!9#7D @+'���!$�F(. 7!$��2�#&!$�3#0. % 3!+�'�%0 !+�30!8C'%.!$�-'� &.'0;'&9:!�$!% #(�'7��!9#7D @+')��&"!(#)��+ &I81 $$#+�'��!0.+"#(���%.+#(7'&.'�I� 0'%.!0#�-#������ O-'$-'�'='7D0!�<22?P� '�� %'830'$ -'&.'�O-'$-'��';'0' 0!�<22/P���!&.+#(7'&.'�I�%!&; -#-#�3#0#�('%% !&#0�#+(#$�'�3#0. 8% 3#0�'7�$'7 &K0 !$�-'� &!;#9:!��!% #(�'7�+& ;'0$ -#-'$�O'�"������! 7D0#)�����!0.!�'����P�

MIGUEL A. MARTINS

� "+'(��(;'$��#0. &$�I��'$.0'�'7��%!&!7 #�3'(!� ����)�'$.+-!+��&"'&>#0 #�-!��7D '&.'�&#����Z���)�*'=�+7#�3A$8"0#-+#9:!�'7��-7 & $.0#9:!��!% #(�&!�#&. "!� ����)�3#$$!+�3'(!� �����!&-'�%!&%(+ +�!��;���������������������� ������� �����&������O ���P�'�!�,�����# $�.#0-'�; 0 #�#�'$.+-#0����� �%��������������&#�_'((!""��

�%.+#(7'&.'�I�30'$ -'&.'�-#�- 0'%9:!�-!� ���'�3'0.'&%'�#!$�A0":!$�$!% # $�-'�- ;'0$#$�!0"#& =#9J'$�$!% # $���! �# &-#�� �)�������� �'7�- ;'0$#$���� �+��%!7!�&!$��#&# $��+$!7+&-!�!+��"L&% #$�1'$.��0#;'(���#7DI7�*! �%!8*+&-#-!0�-'�- ;'0$#$�'730'$#$)�'&.0'�#$�@+# $�#�1']!&-�'�'$ &'0"]����� "+'(�-'$-'�%'-!�'$.';'�'&;!(; -!�'7�30!C'%.!$�-'��%9:!��!% #(T��!8*+&-#-!0�-#���������)�#3! !+� !� %0'$% 7'&.!� -'� !0"#& =#9J'$� %!7!� !� �������)� �������)�1F$$!(#)�'&.0'�7+ .!$�!+.0!$���#0#�#(I7�-!� �����'�-'�_'((!"")�I�.#7DI7�#(+7& �-#�1����. *.+&"��

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NUNO N. SANTOS

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JOÃO W. MENESES

�!:!� �'&"!0!; +$� �'&'$'$� I� ( %'&% #-!� '7� �'$.:!� 3'(#� �& ;'0$ -#-'��#.A( %#��!0.+"+'$#� '� *'=�+7�7'$.0#-!�'7�R'$'&;!(; 7'&.!)� ;'0$ -#-'$��!%# $� '�'$#* !$��+&- # $S)�&!� ����)� .'&-!�-'$'&;!(; -!�+7#� .'$'� $!D0'�RD#(#&%'-� $%!0'%#0-S� #3( %#-!� #� !0"#& =#9J'$� $'7� * &$� (+%0#. ;!$�� '3! $� -'�D0';'$�'H3'0 L&% #$�30!* $$ !&# $�&!�$'%.!0�30 ;#-!)�*! �- 0'%.!0�* &#&%' 0!�-#�#$$!% #9:!��>#3 .b�'�30'$ -'&.'�-#������U��$$!% #9:!�3#0#�!�'$'&;!(; 7'&.!��'#( =!+)�.#7DI7)�%+0$!$�3#0#�'H'%+. ;!$�-!�$'%.!0�&:!�(+%0#. ;!�&!� �����O�0#&9#P)�&#�_'((!"��%>!!(�!*��#&#"'7'&.�O������P�'�'7��.#&*!0-�O������P���%.+#(7'&.')� -'$'73'&>#� !� %#0"!� -'� 0'%.!0� �+& % 3#(� -'� �%9:!� �!% #()��-+%#9:!)��+;'&.+-'�'�'$3!0.!)�&#��M7#0#��+& % 3#(�-'�� $D!#)�'�('%% !&#�-+#$�%#-' 0#$�-'�"'$.:!�-'�!0"#& =#9J'$�$'7�* &$�(+%0#. ;!$)�&!� ������W�%#$#-!�'�.'7�-! $�* (>!$�

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Biografia dos autores

PATRÍCIA MARIA GOUVEIA ARAÚJO

�#.0E% #� �0#FC!� I� ( %'&% #-#� '7� �'$.:!� -'� �730'$#$� 3'(#� �#%+(-#-'� -'��%!&!7 #�'��'$.:!�-#��& ;'0$ -#-'��#.A( %#�-!��!0.!�'��A$��0#-+#-#�'7��'$.:!�-'��0"#& =#9J'$��'7�� &$��+%0#. ;!$�3'(#�7'$7#�'$%!(#���$.K�#%.+#(7'&.'�#�-'8$'&;!(;'0�#�.'$'�&!�M7D .!�-!�7'$.0#-!�-'��%!&!7 #��!% #(���'7� &.'0'$$'$�-'� &;'$. "#9:!�&!$�.'7#$�-'�%!73!0.#7'&.!�!0"#& =#% !&#()�"'$.:!�-'�0'%+0$!$�>+87#&!$�'�!0"#& =#9J'$�$'7�* &$�(+%0#. ;!$���%.+#(7'&.'�('%% !&#�#$�- $% 3( &#$�-'�%!73!0.#7'&.!�!0"#& =#% !&#()�30!C'%.!�* &#(�-'�'$.K" !�'�30!C'%.!�7+(. - $% 83( &#0� )�%!7!�30!*'$$!0#�#$$ $.'&.'�'$.#" K0 #�-#��#%+(-#-'�-'��%!&!7 #�'��'$.:!�-#��& ;'0$ -#-'��#.A( %#��!0.+"+'$#)��!0.!��'$-'�<22?�@+'�.#7DI7�#$$+7'�#�%!!0-'&#9:!�-!�-'3#0.#7'&.!�-'�;!(+&.#0 #-!�-#��& ;'0$ -#-'��#.A( %#)��!0.!����7� <22[� 8<22/� %!!0-'&!+� #� K0'#� -!� '730'"!)� *!07#9:!� '� @+#( * %#9:!� &!��!&.#%.!��!%#(�-'�'$'&;!(; 7'&.!��!% #(�-'��(-!#0�O���P���7�<22?8<22��*! �#$$ $.'&.'�-'� &;'$. "#9:!�&!�30!C'%.!��%0'- .#0�8�#"L&% #�-'�%!&$+(.#-!0 #�$!% #(�'7�#$$!% #9:!�%!7������)��& ;'0$ -#-'��#.A( %#��!0.+"+'$#)��!0.!��

PAULO TEIXEIRA

�#+(!� �' H' 0#� I� �'$.0'� '7� �(#&'#7'&.!� '� �;#( #9:!� -'� �0!%'$$!$� -'�'$'&;!(; 7'&.!� '� � %'&% #-!� '7� �!% !(!" #� '� �(#&'#7'&.!� 3'(!� &$. .+.!��+3'0 !0�-'�� L&% #$�-!��0#D#(>!�'�-#��730'$#�O ����P���!$$+ �+7#�;#$.#�'�7+(. *#%'.#-#�'H3'0 L&% #�30!* $$ !&#()�.'&-!�.0#D#(>#-!�3#0#����$)�&#�%!!08-'&#9:!�-'�'@+ 3#$�-'�30!C'%.!$�-'� &.'0;'&9:!)�'�3#0#�!��$.#-!)�&!�3(#&'#7'&.!�'�#%!73#&>#7'&.!�-#� 73('7'&.#9:!�-'��0!"0#7#$��#% !&# $�O&!7'#-#7'&8.'�!��0!"0#7#�'-'��!% #()�&!�'H. &.!� ��U� &$. .+.!�3#0#�!�'$'&;!(; 7'&.!��!% #(�'�3!$.'0 !07'&.'�&!� &$. .+.!�-'��'"+0#&9#��!% #(P���H'0%'�#%.+#(7'&.'�#$�*+&9J'$�-'�%!&$+(.!0�'�*!07#-!0�'7��+.#0@+ #$)� ���)����$�'�!+.0#$� &$8. .+ 9J'$�3FD( %#$�'�30 ;#-#$�O%!7�'�$'7�* &$�(+%0#. ;!$P)�&#$�K0'#$�-!�3(#&'#87'&.!)�"'$.:!�'�#;#( #9:!�-'�30!"0#7#$�'�30!C'%.!$)�3(#&'#7'&.!�'$.0#.I" %!�.'00 .!0 #()� ( -'0#&9#� '� "'$.:!� -'� '@+ 3#$)� 7+-#&9#� !0"#& =#% !&#(� '� $ $.'7#$�-'�#;#( #9:!�-'�-'$'73'&>!��W�# &-#�0'$3!&$K;'(�3'(#�"'$.:!�-'�30!"0#7#$�'�30!C'%.!$�-'� &.'0;'&9:!�$!% #(�'�%!(#D!0#�3!&.+#(7'&.'�%!7� &$. .+ 9J'$�-!��&$ &!��+3'0 !0�%!7!�#��& ;'0$ -#-'��#.A( %#��!0.+"+'$#�O3A(!�-!��!0.!P�!+�

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PEDRO COUTO

�'-0!��!+.!�I�0'$3!&$K;'(�'7��!0.+"#(�3'(!�*+&-!�3#0#�#�0'"'&'0#9:!�+08D#&#� $!D�"'$.:!�-!�1#&%!��+0!3'+�-'� &;'$. 7'&.!�&!�M7D .!�-#� & % #. ;#�R�! &.��+0!3'#&��+33!0.�*!0��+$.# &#D('� &;'$.7'&.� &�� .]��0'#$S�O���� ��P���&.'0 !07'&.'�-'$'73'&>!+�*+&9J'$�-'�#-C+&.!�-!�� & $.0!�-'��$.#-!�'�-#$�� &#&9#$�3#0#�#�K0'#�'%!&A7 %#�&!$�`� �'�`� ��!;'0&!$��!&$. .+% !&# $�.'&-!�# &-#�'$.#-!�( "#-!�B�%!&$+(.!0 #�-'�"'$.:!�3'(#��0 %'4#.'0>!+$'�!!3'0$�'&.0'� �///� '� <22[���!(#D!0!+� # &-#�-'� *!07#�3!&.+#(� '7�30!C'%.!$�-'� %!&8$+(.!0 #�3#0#�!�.'0%' 0!�$'%.!0�'�-'�30!7!9:!�-!�'730''&-'-!0 $7!)�&!7'#8-#7'&.'� C+&.!�-#��& :!�-#$� &$. .+ 9J'$��#0. %+(#0'$�-'��!( -#0 '-#-'��!% #(�-!� �!0.!� '� -!� "0+3!� -'� '730''&-'-!0 $7!� -#� ����� 8� �$$!% #9:!� 3#0#� !�'$'&;!(; 7'&.!� �%!&A7 %!� '� �!% #(�� �!� -'%+0$!� -#� $+#� %#00' 0#� '*'%.+!+�.0#D#(>!$�&#�K0'#�-'�#+- .!0 #�* &#&%' 0#V��#0. % 3!+�'7�30!C'%.!$�-'�#;#( #9:!�'�0''$.0+.+0#9:!�-'�;K0 #$�'730'$#$V��!!0-'&!+�#� 73('7'&.#9:!�'�!3. 7 =#89:!�-'�$ $.'7#$�-'�"'$.:!�3#.0 7!& #(�'7�- ;'0$#$�'730'$#$� &-+$.0 # $�'�#+.#08@+ #$V��(#D!0!+�0'(#.A0 !$�-'�- #"&A$. %!�'$.0#.I" %!�&!�M7D .!�-'�%#&- -#.+0#$�#�30!"0#7#$�%!7+& .K0 !$�-'�#3! !�#!� &;'$. 7'&.!V��#0. % 3!+�'7�30!C'%.!$�-'�(';#&.#7'&.!�'�!3. 7 =#9:!�-'�30!%'$$!$�-'�&'"A% !�'�'* % L&% #�!3'0#% !&#(�#�;K0 #$�'730'$#$�-!�$'%.!0�30 ;#-!�D'7�%!7!�#� &$. .+ 9J'$�3FD( %#$�

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RAQUEL C. FRANCO

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RUI H. GONÇALVES

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Page 56: Gestão de Organizações sem fins lucrativos

Gestão de Organizações sem fins lucrativos - o desafio da inovação social

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SUSANA F. PINHEIRO

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Page 58: Gestão de Organizações sem fins lucrativos

O DESAFIO DA INOVAÇÃO SOCIAL

GESTÃO DEORGANIZAÇÕES

SEM FINS LUCRATIVOS

PrefácioEmílio Rui Vilar

Nota de ApresentaçãoArtur Carvalho Borges

Coordenadores:

CARLOS AZEVEDO

RAQUEL CAMPOS FRANCO

JOÃO WENGOROVIUS MENESES

Carlos Azevedo

Raquel Campos Franco

João Wengorovius Meneses

COORDENADORES

ISBN: 978-989-8414-02-1

www.vidaeconomica.pt

Visite-nos emhttp://livraria.vidaeconomica.ptwww.impulsopositivo.com

Apoios:

GESTÃ

O D

E ORG

AN

IZAÇ

ÕES

SEM FIN

S LUC

RATIV

OS

Coordenadores:

CA

RLOS A

ZEVEDO

RAQ

UEL C

AM

POS FRA

NC

OJO

ÃO

WEN

GO

ROVIU

S MEN

ESES

GESTÃO DEORGANIZAÇÕES SEM FINS LUCRATIVOS

“Este livro, ao demonstrar um equilíbrio muito bem conseguido entre uma dimensão

mais técnica e um conteúdo mais generalista, enquadrado em geral na temática fun-

damental da inovação social, tem condições para se revelar como um instrumento

essencial não apenas para todos aqueles que trabalham nas organizações sem fins

lucrativos, mas também para um público mais alargado que se revê e se interessa pela

missão deste sector.”

in prefácio de Emílio Rui Vilar

9 789898 414021

ISBN 978-989-8414-02-1