assessoria de imprensa e colunismo social: estudo da receptividade dos materiais enviados pela naves...

8/2/2019 ASSESSORIA DE IMPRENSA E COLUNISMO SOCIAL: estudo da receptividade dos materiais enviados pela Naves Coel…

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02

D ham|jd ã `cwc`c`d lo pvëx ~dvplx; ~vcjhc~dm- xlåèa odcav l hao gapax- l àcx lx~dåax haoplrpax oljavlx- hbdodàx `l `va~xl H|vpdx l gcjdx* ^lma odplvcdm ljwcdà ~lmd Jdwlx Halmba-japa|/xl t|l a lx~dåa `va~xplo odcx vlhl~pcwc`d`l da odplvcdm `d lo~vlxd `l dxxlxxavcd*

Gce|vd < ‘ Ham|jd ^d|ma Jdwdvva à `cd 66!><!6>44 ‘ Ja lx~dåaH|vpdx l gcjdxgac ~|fmchdà |od japd àlwljpa Oa|mcj Va|el*

A lx~dåaH|vpdx l Gcjdxd ham|jd ã |xdà ~lmax dxxlxxavlx `d Jdwlx Halmba ~dvd `cw|medåèa`dx cjgavodåülx odcx x|hcjpdx* Wcxdjà d lxxl lx~dåa- d lo~vlxd `l dxxlxxavcd kä ~va`|{ plrpax`l dhavà hao d `lmcocpdåèa; 6 mcjbdx- elvdmoljpl xlo pïp|ma* Pa`dx dx japdx ljwcd`dx ~dvd d`cw|medåèa jlxxl lx~dåa gavdo `cw|med`dx `l gavod mcplvdm*

Paol/xl a|pva lrlo~ma à `cd 48!><!6>44- t|djà d Jdwlx Halmba ljwca| d xle|cjpl japd ~dvdd ham|jd ^d|ma Jdwdvva "h|vpdx l gcjdx#;

Vljdpd "Blmaïxd l Dmlrdj vl Wlced# l M|hdx "Gäpcod l Amïo~ca Ha|pa#hdxdo/xl dodjbè- hao hlvcoðjcd jd ~dvøt|cd Jaxxd Xljbavd Vdcjbd- jaFlmwl`lvl- l vlhl~åèa ja Ocr Edv`lj- Kdv`co Hdjd`ä*



03

Gce|vd 7 ‘ Ham|jd ^d|ma Jdwdvva à `cd 48!><!6>44 ‘ Hmcljpl Ocr Edv`lj

Kä ~dvd d `cw|medåèa ja lx~dåa `l`chdà îx gapaevdgcdx- ax dxxlxxavlx `d Jdwlx Halmba ljwcdo ~av lodcm- ~dvd a ham|jcxpd- gapax lo dmpd vlxam|åèa hao mlelj`d l hvã`cpa* Afwcdoljpl- hvcpãvcax japchcaxax à ham|jcxpd- ~av odcx x|fklpcwax t|l xlkdo- `lcrdo hmdva t|l- xl a vlpvdpd`jèa gav |o vl~vlxljpdjpl `d dmpd xahcl`d`l- d codelo jèa plo lx~dåa jd ham|jd* Cxxa xl ~lvhlfl| hao vlmdåèa îx gapaevdgcdx ~va`|{c`dx `ljpva `d hlvwlkdvcd @lwdxxd* @l 5 gapa

ljwcd`dx- d~ljdx 8 gavdo `cw|med`dx; Ocr Edv`lj- Oa|mcj Va|el l Glxpd K|jcjd Hblwdmx 6>44*

Dx japdx ljwcd`dx ~dvd d ham|jd ^d|ma Jdwdvva xèa h|vpdx- ljpvl 7 l 5 mcjbdx* Jljb|od japdljwcd`d gac ~|fmchd`d `l gavod mcplvdm* Lxpd ham|jd dplj l da hajhlcpa pvdfdmbdà ~av O"4330# `l oaxdcha- a| xlkd- lx~dåa ~va`|{cà hao japdx h|vpdx l d cjxlvåèa `d a~cjcèa* Ã ~axxïwlm ~lvhlflv t|l- jdx japdx `cw|med`dx- a ham|jcxpd lr~ül xlo~vl d x|d a~cjcèa l xl|x`lxlkax*

GLXPD K\JCJD / DVVDCÄ @A LR^VLXCJBA 6>44



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A ~ûfmcha ~a`lvä hajglvcv ja xäfdà- `cd >0 `l k|jba- d ~dvpcv `dx 66b8>- jaOcr Edv`lj- a Dvvdcä à Lr~vlxxcjba 6>44 `l Odvcæjelmd Mcod*D `lhavdåèa lxpä d hdvea `l Ulmmcjepaj X~cjammd t|l d~vawlcpdjà ddvt|cplp|vd vûxpchd à mahdm t|l ã lo od`lcvd `l `loamcåèa l papdmoljpldvfavc{d`d wdc pvdjxgavodv lo |o dvvdcdm lxpcmc{dà hao fdvvdt|cjbdx `lpavdx `l od`lcvdx- m|ocjävcdx x|x~ljxdx lo paà cjplvcav à xdmèa lcm|ocjdåèa hëjchd hao~ajà a dofcljpl*^dvd d ljpvd`d à Ocr Edv`lj- a `lhavdàv ~vlwë hljpljdx `l fdmülx `l hbcpdcm|ocjdàx ~dvd `lhavdv d hbled`d*A lwljpa hajpdvä hao a xbau xlvpdjlka `d Fdj`d `l ^d|mcjba Dmdfdvp `d lr*`|~md Gvl` l ^d|mcjba- deavd lo hdvvlcvd xama*Ax @K°x Hdvmax Ival gg l Wcjchc|x Dodvdm haodj`dvèa ax bcp°x `d glxpd*Paà lxxl dmpa dxpvdm xlvä vledà d ubcxis KU Vl`- waìd Xocvjagg- hlvwlkdXplmmd Dvpacx- ^l~xc- ljlveãpcha G|xcaj- t|ljpèa- äe|d- x|hax- HdhbdådElvodjd l pdofão haoc`dx pï~chdx haoa; hdjkchd- hdmàx `l glckèa lodj cahd- hdhbavva t|ljpl- ~dxpãcx- wävcax pc~ax `l àhcjbax- olrc`èa- ~c~ahd- lx~lpcjbax `l; ocama `l dmhdpvd- maofa- gvdjea- havdåèa `l gvdjea-o|xxdvlmd- ~èa `l t|lcka Gavja `l Ocjdx l dcj`d jd xdï`d ~a`lo paodv dt|lml hdgl{cjba à Hdgã 8 Havdåülx xlvwcà hao ~lpcp ga|vx* Xl `l~acx `lhaolv- flflv l `djådv p|à cxxa xl t|cxlvlo `dv |od vlmdrd`cjbd ~a`lo cv jalx~dåa X^D Odcx Wc`d gd{lv |od flmd odxxdelo* D ^vaoapavd ~ljxd lop|à- dpã lo wahë `lcrdv x|d famxd l hdxdha `l gvca jd hbd~lmdvcd-oajpd`dlx~lhcdmoljpl ~dvd t|l paàx gct|lo hajgavpäwlcx*Ax hajwcplx ~a`lvèa xlv d`t|cvcàx î ~dvpcv à `cd 42 `l odca jax ~ajpax `lwlj`dx agchcdcx*^vlåax xaf hajx|mpd*Makdx Gav|o; @cdoaj` Odmm- ^äpca Xdwdxxc l V|d ^lvjdof|ha*Makd Kavel Fcxhbagg; FB Xba~~cje l @cdoaj` Oamm



<4

Gce|vd 5 ‘ Ham|jd ^d|ma Jdwdvva à `cd 67!><!6>44 ‘ Hmcljpl Ocr Edv`lj

Evägcha 8; Ham|jd ^d|ma Jdwdvva

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D Jdwlx Halmba Hao|jchdåèa ljwca|- ~dvd d ham|jd Ãm`lv Odvpcjba- 85 ~va |pax `lhao|jchdåèa- ljpvl vlmldxlx- japdx l gapaevdgcdx- `l paàx ax xl|x hmcljplx* A ham|jcxpd `cw|mea|80 `lmdx* Pdjpa d lo~vlxd `l dxxlxxavcd t|djpa ax hmcljplx dxxlxxavdàx wllo hao fajx ambax dham|jd- kä t|l lmd gd{ |od `cw|medåèa hao hvl`cfcmc`d`l `|~md ‘ Flma Bavc{ajpl l cjplvcav `lOcjdx Elvdcx* Pdmwl{ ~av cxxa- a plrpa `lmd `lodj`l odcx `lpdmbdoljpa l- dxxco- xle|l |odmcjbd odcx cjgavodhcajdm*



<8

D Jdwlx Halmba Hao|jchdåèa ljwca|- ~dvd a ham|jcxpd E|xpdwa Olj`chcja- 65 ~va`|pax `lhao|jchdåèa- ljpvl vlmldxlx-japdx l gapaevdgcdx- `l paàx ax xl|x hmcljplx t|l lxpèa lo djämcxl*

A lx~dåa `cw|mea| 60 `lmdx* Pa`dx dx japdx `cw|med`dx pvd{cdo |o ~apljhcdm cjgavodpcwa*

Paol/xl a lrlo~ma à oëx `l dfvcm- t|djà d Jdwlx Halmba ljwca| d xle|cjpl japd ~dvd dham|jd*

Xdmèa à Wlxpcf|mdv d|rcmcd lxp|`djplx jd lxhambd `d ~vagcxxèa

Lwljpa vlûjl l`|hdàvlx l lo~vlxdx à xlpav hao a afklpcwa `lavcljpdvlxp|`djplx ~dvd |od lxhambd odcx hajxhcljpl à g|p|va ~vagcxxcajdm

Jax ~vørcoax `cdx 43- 6> l 64 `l odca dhajplhl- ja Lr~aocjdx- d ~vcolcvdl`cåèa à Xdmèa à Wlxpcf|mdv "Xdwlxp#- lwljpa hvcdà hao a ~va~øxcpa `ld|rcmcdv lxp| djplx à ljxcja oã`ca l~vã/wlxpcf|mdj ax t|l wcwljhcdo aoaoljpa `l lxhambd à g|p|va ~vagcxxcajdm* Avedjc{dà ~lmd ^dvod Lwljpax-a Xdwlxp plvä odcx `l 0> lr~axcpavlx ljpvl cjxpcp|cåülx `l ljxcja x|~lvcav`lFlma Bavc{ajpl l hc`d`lx à cjplvcav à lxpdà- h|vxax ~vl~dvdpøvcax- lxhamdx`l c`caodx- lo~vlxdx `l cjplvhæofca- l`cpavdx lo|cpa odcx*

Ax odcx `l 4< ocm wcxcpdjplx lx~lvdàx `|vdjpl ax pvëx `cdx `l lwljpa plvèahajpdpa `cvlpa hao gdh|m`d lx- hljpvax |jcwlvxcpävcax l |jcwlvxc`d`lx `lOcjdx Elvdcx* Xlvä |od a~avp|jc`d`l ~dvd afplvlo cjgavodåülx xafvl h|vxax`l evd`|dåèa pvd`chcajdm l plhjamøechd- ävldx `l dp|dåèa ~vagcxxcajdm-gavodx`l cjevlxxa "wlxpcf|mdv pvd`chcajdm- Lrdol Jdhcajdm à Ljxcja Oã`ca ‘Ljlo-

dwdmcdåèa xlvcd`d- ~vawd delj`d`d- ljpvl a|pvax#- cjgvdlxpv|p|vd àxhdo~clph*D glcvd plvä ~vaevdodåèa wdvcd`d hao ~dmlxpvdx- `cjæochdx `l avcljpdåèawahdhcajdm- d~mchdåèa `l xco|mdàx- lx~dåa h|mp|vdm- lx~dåa `lljpvlpljcoljpa hao lx~avplx vd`chdcx- fvcj`lx l ~vaoaåülx ~dvd ax wcxcpdjplx*

D mcxpd `l ~dmlxpvdjplx ã `cwlvxcgchd`d dxxco haoa ax plodx dfav`dàx*Gdpavlx t|l cjgm|ljhcdo d lxhambd `d ~vagcxxèa- elxpèa `l hdvvlcvdx- ~vl~dvdåèa ~dvd dx ~vawdx- pãhjchdx `l lxp|à- `cxhc~mcjdx à Ljlo llo~vllj`làvcxoa lxp|`djpcm xlvèa dme|odx `dx t|lxpülx `cxh|pc`dx*



<0

Gce|vd 3 ‘ Ham|jd Wcfvd FB à `cd 46!>0!6>44 ‘ Hmcljpl Xdwlxp

D ham|jd Wcfvd FB gac ah|~d`d ~av paàx ax hmcljplx `d Jdwlx Halmba- ~acx ã |od ham|jddfvdjeljpl l odcx ~a~|mdv* Ax hmcljplx xljplo t|l lmd ~lvocpl |od vl~lvh|xxèa ~axcpcwd- ~acx ãmc`d ~av pa`dx dx hmdxxlx xahcdcx*

D ham|jd jèa ~axx|c |od lxpv|p|vd gcrd `cävcd* Hd`d `cd lmd ã vlhlfc`d ~lma mlcpav hao |od`cdevdodåèa `cglvljpl- ~av cxxa ã hao~mchdà `l oaà elvdm lxpdflmlhlv t|djpdx japdx l

gapaevdgcdx xèa ~|fmchd`dx `cdvcdoljpl*

Dx japdx t|l gavdo ljwcd`dx ~dvd E|xpdwa Olj`chcja ~lmax dxxlxxavlx `l co~vljxd `d JdwlxHalmba pcjbdo d~varcod`doljpl `l 0 d 4> mcjbdx- l 2<, `dx wl{lx gavdo ~|fmchd`dxlrdpdoljpl haoa ljwcd`dx- pïp|ma l japd- lo mahdcx `cglvljplx `l~lj`ljà `d x|d co~avpæjhcd /dx odcx vlmlwdjplx `d ~dvpl x|~lvcav*

Paol/xl a lrlo~ma à oëx `l odvåa- t|djà d Jdwlx Halmba ljwca| d xle|cjpl japd ~dvd dham|jd*



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Lr~djxèa `d Iv|e Fclv

D hlvwlkdvcd Iv|e Fclv `lwlvä `lcrdv `l xlv ochva lo fvlwl ‘ lxpä lojleahcdåèa d`cdjpd`dx hao |o ev|~a `l cjwlxpcàvlx l `lwl dj|jhcdv evdj`llr~djxèa- t|l ljwamwl ~mdjlkdoljpa lo xl pavjdv d ~vcjhc~dm l odcav gdfvchdjpl `l hlvwlkd lx~lhcdcx à Fvdxcm* Ja xl| ~ajpa lo Flma Bavc{ajpl- ahblg Hdvmax ^cpd lxpä oajpdjà |o jawa hdv`ä~ca- t|l ~vlplj`l cjwlxpcv odcxja dmoaåa `l gco `l xlodjd- dmão `l a|pvdx jawc`d`lx*

Gce|vd 4> ‘ Ham|jd Wcfvd FB à `cd 48!>8!6>44 ‘ Hmcljpl Iv|e Fclv

Kä dx gapaevdgcdx ‘ ljwcd`dx lo dmpd vlxam|åèa- hao mlelj`d l hvã`cpa ‘ gavdo `cw|med`dx- jodcavcd `dx wl{lx- lo pdodjba oã`ca* Lxpd cjgavodåèa ã vlmlwdjpl t|djà hajxc`lvdà t|l- jdham|jd- dx gapax xèa bclvdvt|c{d`dx lo ~lt|ljd "4>-< ho#- oã`cd "40-< ho# l evdj`l "45-< ho#*

Evägcha <; Ham|jd Wcfvd FB

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<7

@|vdjpl pa`d d lrlh|åèa `lxpd ~lxt|cxd l- ~vcjhc~dmoljpl- ~lma gdpa l d d|pavd pvdfdmbdv ja xleoljpa`l dxxlxxavcd `l co~vljxd- gchd hmdvd d lrcxpëjhcd `l evdj`l cjgm|ëjhcd `dx dxxlxxavcdx jd ~va`|åèa `d

japïhcd* Plo~ax dpväx- bdwcd hlvpd vlxcxpëjhcd àx kavjdmcxpdx t|djpa da pvdfdmba àx dxxl`l co~vljxd* Dp|dmoljpl- d xcp|dåèa ã a|pvd- vlwlvpc`d- xafvlp|à- d ~dvpcv à cjïhca `l |odhajwcwëjhcd lo bdvoajcd- t|l d`wão `d oa`lvjc{dåèa ja hljävca `d hao|jchdåèa l- pdofão-`dx jawdx lrceëjhcdx l jlhlxxc`d`lx à olvhdà*

Bakl- d vlmlwæjhcd `d dxxlxxavcd `l co~vljxd xl `ä d ~dvpcv à oaoljpa lo t|l a hvlxhcoljpa`lxxl xleoljpa ~axxcfcmcpa| |o odcav l odcx vlx~lcpaxa vlmdhcajdoljpa hao dx vl`dåülx

pvd`chcajdcx ~av olca `d ~va`|åèa `lvlmldxlxl `d cjplvol`cdåèa k|jpa îx gajplx agchcdcx*âvpdjpa- x|d ~väpchd pavja|/xl co~avpdjpl glvvdoljpd kavjdmïxpchd ~dvd d hajxpv|åèa japchcävca- wcxpa t|l ax wlïh|max `l hao|jchdåèa ljgvljpdo- hd`d wl{ odcx- mcocpdåülx ~vagcxxcajdcx l ljh|vpdoljpa `l plo~a*

Pa`dx lxxdx hajxpdpdåülx havvafavdvdo d bc~øplxl cjchcdm à pvdfdmba l- ~av cxxa- ljhajpvdvlxxajæjhcd hao a vlx|mpdà `d ~lxt|cxd vldmc{d`d* Gac ~axxïwlm hajxpdpdv- da djdmcxdv dx h

BCP- Oävca Gajpdjd- Wcfvd FB- Ãm`lv Odvpcjba l ^d|ma Jdwdvva- t|l t|dxl paàx axvlmldxlx ! ~vlxx icpxljwcdàx ~lmd Jdwlx Halmba Hao|jchdåèa gavdo `cw|medàx jdx ham|jdx- jd odcavcd`dx wl{lx- lrdpdoljpl haoa lxhvcpax ~lmax dxxlxxavlx*

âxxïwlcx k|xpcgchdpcwdx ~dvd lxxl vlx|mpdà xèa a gdpa `d hd`d wl{ odcav mlecpcodå ~vagcxxcajdmc{dåèa `dx lo~vlxdx `l hao|jchdåèa avedjc{dhcajdm l d hajxpdpdåèa àljr|edoljpa `l ~lxxadm l hajxlt|ljpl xafvlhdved `l pvdfdmba- a t|l afvced ax kavjdmcxpdx d

f|xhdvlo cjgavodåülx lo {ajdx `l hajgavpa- olxoa t|l xlkdo gv|pa `l vldmc`d lx hajxpv|ï`dx ~dvd xlvlo ~axcpcwdx*

Wë/xl- dxxco- t|l dx dxxlxxavcdx `l co~vljxd xèa jlhlxxävcdx ~dvd x|~vcv lxxdx jawdx lrceëjhcdx l!a|`lgchcëjhcdx àx olcax `l hao|jchdåèa*

Wdml vlxxdmpdv t|l- olxoa d Jdwlx Halmba Hao|jchdåèa lrlh|pdjà |o fao pvdfdmba- bädcj d d jlhlxxc`d`l `l olmbavcdx jdx dåülx- ~dvd t|l xl|x hmcljplx afpljbdo 4>>, `ld~vawlcpdoljpa jdx hcjha ham|jdx djdmcxd`dx* ^dvd t|l cxxa dhajplåd- ã jlhlxxävca t|l d deëjhcd



<5

`l hao|jchdåèa pljbd |o vlmdhcajdoljpa lxpäwlm hao a ham|jcxpd l xdcfd lrdpdoljpl a xl| ~lvgcm l x|dx jlhlxxc`d lx*

â`l/xl dgcvodv t|l- hao 46 djax `l bcxpøvcd- d Jdwlx Halmba Hao|jchdåèa hajxamcà|/xl jaolvhdà `l dxxlxxavcd `l co~vljxd lx~lhcdmc{dà lo h|mp|vd- edxpvajaocd- lwljpax l oa`d*@|vdjpl paà lxxl ~lvïaà- ax dxxlxxavlx `d deëjhcd hvcdvdo |o vlmdhcajdoljpa gdwaväwlm haoax kavjdmcxpdx àx ~vcjhc~dcx wlïh|max `l hao|jchdåèa à Lxpdà* Lxxl vlmdhcajdoljpa elva|`cw|medåülx t|l `lvdo vlpavjax ~axcpcwax ~dvd xl|x hmcljplx*

D ~dvpcv àx hajhlcpax vlmdpcwax î dxxlxxavcd `l co~vljxd- vlmdhcajdoljpa ljpvl dxxlxxav l oï`

l ha`cgchdåèa kavjdmïxpchd hajxpdpa|/xl t|l a ~mdjlkdoljpa l d lrlh|åèa à pvdfdmba àxdxxlxxavlx `l co~vljxd `d Jdwlx Halmba jd ~väpchd `lvdo vlx|mpdàx- ~acx gavdo |pcmc{dàx ahvcpãvcax `l japchcdfcmc`d`l t|l ljwamwlo a ~vahlxxa `l hao|jchdåèa `d japïhcd l axvlmldxlxgavdo hajxpv|ïàx `l dhavà hao dx x|dx ~lh|mcdvc`d`lx*

Dmão `d Jdwlx Halmba vldmc{dv |o fao pvdfdmba ~dvd xl|x dxxlxxavdàx- kä t|l d odcavcd `dxjapdx ~|fmchd`dx gac ~axcpcwd- lmd pdofão decmc{a| a pvdfdmba àx ham|jcxpdx* â`l/xl hajx

t|l ax dxxlxxavlx `l co~vljxd dmcoljpdo dx ham|jdx hao xl|xvlmldxlxcdvcdoljpl* L cxxa xø ã ~axxïwlm- ~acx d Jdwlx Halmba ~axx|c decmc`d`l jdx x|dx cjchcdpcwdx ~dvd hvcdv l ljwcdv vlmldxlxlxl vlmdhcajdv hao ax ham|jcxpdx*

Axhmc~~cjex~va`|{càx ~lmd Jdwlx Halmba xèa |od lx~ãhcl `l ïj`chl `l t|dmc`d`l à pvdfdmba`l dxxlxxavcd* Dgcjdm- a t|l xdc dmc ã a t|l vlhlfl| dpljåèa djplvcav `l pvdfdmba l-hajxlt|ljploljpl- lxpdwd `ljpva à afklpcwa àx dxxlxxavlx* Xlolxpvdmoljpl- d oï`cd

lx~ajpæjld- dt|lmd t|l jèa elvd wïjh|max `l ðj|x ljpvl dxxlxxavdà l oï`cd- ã hajpdfcmc{d`d ~av olca à hmc~~cje * A vlmdpøvca vlglvljpl da ~vcolcva xlolxpvl `l 6>44 edvdjpc| d wcxcfcmc`d`l`lxxlx hmcljplx jdx oï`cdx ‘ xafvlp|à jdx ham|jdx xahcdcx ‘ l d lgchähcd à vlmdhcajdoljpaljpvl dxxlxxav `l co~vljxd l ham|jcxpdx- `l |o oaà elvdm*

\o àx d|pavlx hajx|mpdàx jlxpd ~lxt|cxd- Ha|pcjba "6>>5- ~*3># cj`cha| d co~avpæjhcd `ddxxlxxavcd `l co~vljxd da `c{lv t|l- lo ”xl| ~vahlxxa `l ~va`|åèa l vlhl~åèa- ã cjlwcpäwlm avlhajblhcoljpa `l xl| ~d~lm `l vlglvëjhcd jèa d~ljdx ja t|l `c{ vlx~lcpa da lx~dåa ~ûfmchadt|c hajxc`lvdà eljlvchdoljpl- odx xafvlp|à jd vlmdåèa hao ax ~vø~vcax ~vagcxxcajdcx `d



<2

co~vljxd‟* D ham|jd xahcdm ã co~avpdjpl- ~acx ljemafd |o ~ûfmcha t|l ã gavodàv `l a~cjcèa lo|mpc~mchdàv `l plj`ëjhcdx*

Dx ham|jdx xahcdcx ~vah|vdo d~vlxljpdv gdpax- c`lcdx l k|medoljpax lo ~vcolcvd oèa-djplhc~djà/xl î x|d d~va~vcdåèa ~lmdx a|pvdx xlåülx àx kavjdcx- t|djà jèa g|jhcajd haoagajpl `l cjgavodåèa* Dmão `d øfwcd t|lxpèa ãpchd `l t|l xl pvdpd `l |o vlmdhcajdoljpa ~vagcxxcajdm lo t|l a vlx~lcpa ã `l oèa `|~md- ax dxxlxxavlx `l co~vlxxd ljhdvdo d vldmc`d`l`l t|l a lx~dåa `d ham|jd xahcdm ã- o|cpa odcx à t|l d vl|jcèa `l xco~mlx japdx- j|odofcljpl oc`cäpcha vlmlwdjpl- hao evdj`l mlcp|vdfcmc`d`l l cjgm|ëjhcd ~dvd hao a dp|dm ~ûfmchmlcpav* âv lxxdx `|dx t|lxpülx- d bdvoajcd `lxxl vlmdhcajdoljpa ljpvl dxxlxxav l ham|jcxpd

~vlhcxd xlv hd`d wl{ odcav*

D~vag|j`dv ax lxp|àx `dx dxxlxxavcdx `l co~vljxd t|djpa da xl| vlmdhcajdoljpa hao d oï`cd ã`l x|od co~avpæjhcd dhd`ëochd- ~acx dx avedjc{dåülx- `lx`l bä o|cpa plo~a- ~vlhcxdo xlhao|jchdv hao xl|x ~ûfmchax ~av olca `lxxl mleïpcoa pvdfdmba `l hao|jchdåèa* âv cxxa-dofdx dx ~dvplx- da pvdfdmbdvlo k|jpdx- d|oljpdo d hvl`cfcmc`d`l `d cjgavodåèa- gdhcmcpdo vlhajxpv|åèa `d vldmc`d`l ~lmd oï`cd l lxpco|mdo a d|oljpa à wdmav î codelo cjxpcp|hcajdm à

dxxlxxavdà- odcav afklpcwa `lxxd vlmdåèa `l jleøhca dt|c lr~axpd*



<3

VLGLVËJHCDX FCFMCAEVÄGCHDX

FLMPVÈA- M|cx* Kavjdmcxoa a~cjdpcwa*âvpa Dmlevl; X|mcjd- 432>*FAXXDV@C- Lmmcj l AJEDVA- Wcwcdjl*Haoa dxxlxxavdv xlo lvvdv * H|vxa `l Lrpljxèa*H|vcpcfd; ^\H!^V- 6>>0*

F\LJA- Ucmxaj*Hao|jchdåèa lo~vlxdvcdm;plavcd l ~lxt|cxd* Xèa ^d|ma; Odjaml- 6>>8*

HDM@DX- Evdåd* Vlmdhcajdoljpa Dxxlxxav `l Co~vljxd ! Kavjdmcxpd; Xaoax paàx KavjdmCj; @\DVPL- Kavel "ave#* Dxxlxxavcd `l Co~vljxd l Vlmdhcajdoljpa hao d oï`cd* 6*l`* Xèa^d|ma; Dpmdx-6>>8*

HDVWDMBA- Hmä|`cd l VLCX- Mãd Odvcd Ddvèa* Odj|dm ^väpcha `l Dxxlxxavcd `l Co~vljxd*Vca `l Kdjlcva; Lmxlwclv- 6>>3*

HA\PCJBA- Cm|xid*Ham|jcxoa l â`lv ; vl~vlxljpdåèa jdx ~äecjdx `l kavjdm* 6>>5* 35g*@cxxlvpdåèa "Olxpvdà lo Hao|jchdåèa l H|mp|vd# ‘ \jcwlvxc`d`l `l Fvdxïmcd- Fvdxïmcd- 6>>5*

@DODXHLJA- D`vcdjd Dodjpcja*Hao|jchdåèa l xdû`l; D Dp|dåèa à ^vagcxxcajdm `lDxxlxxavcd `l Co~vljxd lo Bax~cpdcx* 6>>7* Oajaevdgcd / \jcwlvxc`d`l Gl`lvdm `l Wcåaxd-Wcåaxd- 6>>7*

@\DVPL- Kavel "AVE*#* Dxxlxxavcd `l Co~vljxd l Vlmdhcajdoljpa hao d Oï`cd* Plavcd lPãhjchd*Xèa ^d|ma; Dpmdx* 6>>8*

LVFAMDPA- Oävca M* Kavjdmcxoa Lx~lhcdmc{dà; Locxxèa `l Plrpax ja Kavjdmcxoa Co~vlxxa*Xèa ^d|ma; Dpmdx- 4324*

GL@LVDÅÈA JDHCAJDM @AX KAVJDMCXPDX* Odj|dm jdhcajdm `l dxxlxxavcd `lco~vljxd*Vca `l Kdjlcva; L`cåèa `d HAJKDC ‘ Haocxxèa Jdhcajdm àx Kavjdmcxpdx loDxxlxxavcd `l Co~vljxd `d Gljdk- 4330*

GAJXLHD- Hdvmd Odvhaj`lx ^cjpa Va`vce|lx* Dx hajpvcf|cåülx `d Dxxlxxavcd `l Co~vljxd

~dvd a pvdfdmba `l hajxpv|åèa `d vl~|pdåèa `dx avedjc{dåülx*Lxp|à `l Hdxa; A pvdfdmba `lDxxlxxavcd `l Co~vljxd `lxljwamwcà ~dvd a Xljdh Xèa ^d|ma* 6>>7* Oajaevdgcd / \jcwlvxc`d`l`l Xèa ^d|ma- Xèa ^d|ma- 6>>7*

IA^MCJ- Lmcxd9 GLVVDVLPA- M|c{* Dxxlxxavcd `l Co~vljxd;plavcd l ~väpchd* âvpa Dmlevl;Xdevd @*H* M|{{dppa- 6>>>*

I\JXHB- Odvedvc`d Odvcd Ivabmcje* ^mdjlkdoljpa `l Vlmdåülx ^ûfmchdx jd Hao|jchdåèa Cjplevd`d* 0 l`* Xèa ^d|ma; X|oo|x- 6>>8*

MCOD- Elvxaj Oavlcvd* Vlmldxlodjcd* Xèa ^d|ma; X|oo|x- 432<*

MAVLJ[AJ- Ecmflvpa l ODUDI@CSL- Dmflvpa* Odj|dm `l Dxxlxxavcd `l Co~vljxd*6 l`*Hdo~ax à Kav`èa; Odjpct|lcvd- 6>>7*



7>

ODGLC- Odvcxplmd* Dxxlxxavcd `l co~vljxd; haoa xl vlmdhcajdv hao d oï`cd* Xèa ^d|ma;Hajplrpa- 6>>5*

OLMA- Kaxã Odvt|lx `l* D a~cjcèa ja kavjdmcxoa fvdxcmlcva*^lpvø~amcx; Wa{lx- 432<*OAMML@D- K|dj Hdvmax* \o oa`lma `l `cämaea hao d Co~vljxd* Cj; @\DVPL- Kavel "ave#* Dxxlxxavcd l Co~vljxd l Vlmdhcajdoljpa hao d oï`cd* 6*l`* Xèa ^d|ma; Dpmdx- 6>>8*

VDOAX- O|vïma* Cjpvcedx `d Havpl / a kavjdmcxoa ~amïpcha `dx ham|jdx xahcdcx* Cj; OAM|c{ Eaj{ded "ave#* Co~vljxd l a`lv * Fvdxïmcd; L`cpavd `d \jF- 6>>6*

VLEA- Gvdjhcxha Ed|`ëjhca Pavt|dpa à*Hao|jchdåèa lo~vlxdvcdm !hao|jchdåèacjxpcp|hcajdm ; hajhlcpax- lxpvdpãecdx- xcxplodx- lxpv|p|vd- ~mdjlkdoljpa l pãhjchdx* Xèa ^d|mX|oo|x- 4327*

SDJD[L- Ocpx|va B* Vlmdåülx ^ûfmchdx l a Odvilpcje* Cj; I\JXHB- Odvedvc`d "ave#*Afpljà Vlx|mpdàx hao Vlmdåülx ^ûfmchdx* Xèa ^d|ma; ^cajlcvd- 4335*



74

DJLRAX

Djlra D ‘ Oa`lma `l x|elxpèa `l ~d|pd

Vapcjd `d o|mblv oa`lvjd d~vlxljpd vcxha da havdåèa

P|à haolåa| hao d vlcwcj`chdåèa `l ce|dm`d`l ljpvl ax xlrax* â|ha d ~a|ha- dx hajt|cxpdxglocjcjdx gavdo x|vecjà* Bakl- dmão `l `cx~|pdvlo a~avp|jc`d`lx ja o|jà hav~avdpcwa lah|~dvlo hdveax lxpvdpãechax jd ~amïpchd- dx o|mblvlx xèa odcavcd jdx lxhamdx- |jcwlvxc`d`lxh|vxax l hd~dhcpdåèa*

Ljpvlpdjpa- a lxpcma decpdà `d wc`d oa`lvjd pvd{ hajxcea a lxpvlxxl- hao~ajljpl hd`d wl{ odcx ~vlxljpl jd wc`d `dx o|mblvlx*

A lxpvlxxl hd|xd vcxhax `cvlpax l cj`cvlpax da havdåèa* Lml ~a`l devdwdv cjgmdodåülx jdx dvpãhavajävcdx- hd|xdjà haäe|max xdje|ïjlax* A lxpvlxxl ~a`l pdofão gd{lv hao t|l xlkd odcx`cgïhcm ~dvd d o|mblv odjplv bäfcpax xd|`äwlcx- haoa haolv flo- àvocv flo- gd{lv lrlvhïhcaxl

~dvdv l g|odv*

D Avedjc{dåèa O|j`cdm `d Xdû`l "AOX# dmlvpd t|l àljådx hdv`cawdxh|mdvlx xèa d ~vcjhc~dmhd|xd `l oavpl `l o|mblvlx ja o|jà* Lo glwlvlcva 6>44- d Dxxahcdåèa Dolvchdjd `lHdv`camaecd- vlglvëjhcd o|j`cdm lo xdû`l à havdåèa- `cw|mea| jawdx `cvlpvc{lx ~dvd gdhcmcpd`cdejøxpcha l d ~vlwljåèa `l àljådx hdv`ïdhdx lo o|mblvlx* A àh|oljpa cjhm|c jawax gdpavlx`l vcxha- haoa àljådx d|paco|jlx "mû~|x l dvpcpl vl|odpac`l#- hao~mchdåülx `l evdwc`l{

"bc~lvpljxèa cj`|{c`d ~lmd elxpdåèa l `cdflplx elxpdhcajdm# l `l~vlxxèa "|od `dx vd{ülx ã a gdpa`l d àljåd ~vlk|`chdv d hd~dhc`d`l `d o|mblv `l xl h|c`dv l dpã olxoa `l xle|cv avcljpdåülxoã`chdx#*

D fad japïhcd ã t|l lrcxplo `cwlvxdx odjlcvdx `l vl`|{cv a lxpvlxxl* Lx~lhcdmcxpdx dpljpdo t|loãpaàx haejcpcwax l hao~avpdoljpdcx- t|l cjhm|lo d c`ljpcgchdåèa `dx gajplx à lxpvlxxl-vllxpv|p|vdåèa `l ~vcavc`d`lx- o|`djåd jd vlx~axpd da lxpvlxxl l c`ljpcgchdåèa `l lr~lvcëjhcdx ~axcpcwdx- xèa dx dpcp|`lx odcx lglpcwdx ~dvd `cocj|cv a odm*

http://brejo.com/2011/02/09/empregos-estressantes-aumentam-chance-de-mulheres-terem-doencas-cardiacas/

http://brejo.com/2011/02/09/empregos-estressantes-aumentam-chance-de-mulheres-terem-doencas-cardiacas/



76

Dmão `cxxa- `clpd xd|`äwlm- ~väpchd `l lrlvhïhcax gïxchax- pãhjchdx `l vlmdrdoljpa "ol`cpdåèa pãhjchdx `l vlx~cvdåèa#- `djåd l oûxchd xèa bäfcpax co~avpdjplx ~dvd |o lxpcma `l wc`d odcxxd|`äwlm*

Cj`chdàvlx ~dvd |od fad xdû`l hdv`ïdhd; Hamlxplvam papdm dfdcra `l 6>> oe!`M- ~vlxxèaxdje|ïjld oljav t|l 46>!2> oo Be- emchaxl oljav t|l 4>> oe!`M- ïj`chl `l odxxd hav~øvldoljav t|l 6<- ~vdpchdv xlodjdmoljpl da oljax 4<> ocj|pax `l lrlvhïhcax oa`lvdàx a| 5<ocj|pax `l lrlvhïhcax `l dmpd cjpljxc`d`l- h|c`dv `d dmcolpdåèa ~vcavc{djà a hajx|oa `l gcfvdxl hajpvamdjà eav`|vdx xdp|vd`dx l xø`ca*

X|elxpèa l ~lvxajdeljx;

^xchdjdmcxpd ~dvd gdmdv xafvl dx hajt|cxpdx `dx o|mblvlx l d co~avpæjhcd a lt|cmïfvca ~lxxadm ~vagcxxcajdm ~dvd |od wc`d xd|`äwlm* Gdmdvä pdofão xafvl dpã t|l ~ajpa a lxpvlxxl ã fao lt|djà xl pavjd v|co ~dvd d xdû`l*

Lvcid Wdj`vlhch- hdv`camaecxpd à Fcahav Cjxpcp|pa* Gdmdvä xafvl ax vcxhax hd|xdàx ~lma

lxpvlxxl da havdåèa l dàåèa `l ol`c`dx t|l `cocj|lo pdcx vcxhax* Gdmdvä pdofão xafvlcj`chdàvlx ~dvd |od fad xdû`l hdv`ïdhd*

Hbvcxpcl Olcvd- `cvlpavd `d L~ax Hao|jchdåèa* Uavidbamchdxx|oc`d- d ~|fmchcpävcdgdmdväxafvl x|d vapcjd decpd`d l l~cxø`cax `l lxpvlxxl*

O|mblv t|l kä xagvl| dme|o pc~a `l hdv`ca~dpcd l o|à| d vapcjd decpd`d ~av bäfcpax odcx

xd|`äwlcx*

assessoria de imprensa e colunismo social: estudo da receptividade dos materiais enviados pela naves...

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