recruitment 3.0

1980

1990

2000

2010

the world has changed

everybody’s connected

the modern life:

work

the modern life:

work home

the modern life:

work home play

the modern life:

work home play sleep

define ‘work’

that brief period during the day where I have to use old technology

0 years 80 years

childhood adulthood

teens tweens kippers

teenchildhood

childhood

adulthood

adulthood

19th Century

20th Century

21st Century

the future is digital

your candidates will be too

An invasion of armies may be resisted but not an idea whose time has come.- Victor Hugo, 18th century

candidate behaviour changeshow did you find your previous job?*

newspapers & advertising

* source: @ce

1

candidate behaviour changeshow did you find your previous job?*

newspapers & advertising

job site listings

* source: @ce

1

2

candidate behaviour changeshow did you find your previous job?*

newspapers & advertising

job site listings

friends, family, by word of mouth

* source: @ce

1

2

3

candidate behaviour changes…how did you find your previous job?*

newspapers & advertising

job site listings

friends, family, by word of mouth

recruitment agencies

* source: @ce

1

2

3

4

…constantly!where are you looking for jobs now?*

organizations’ own website

* source: @ce

1

…constantly!where are you looking for jobs now?*

organizations’ own website

internet search engines

* source: @ce

1

2

…constantly!where are you looking for jobs now?*

organizations’ own website

internet search engines

employer intranet

* source: @ce

1

2

3

…constantly!where are you looking for jobs now?*

organizations’ own website

internet search engines

employer intranet

trade organizations’ websites

* source: @ce

1

2

3

4

youngsters don’t go to sleep nor wake up with your company

so get over it, and act!

stop annoyvertising

but stay creative

trends anno 2010youngsters have too many channels to interact

the human brain survives by filtering out information

today's youngsters remember

only 5% from all information they receive in one day

1

2

recruitement nowcandidates stumble upon job opportunities as they “surf”

candidate relationship managementmake sure you stay in close contact…

Tell your story, but be authentic.

If you ‘re going to make a statement, flash!

are you web2.0?Most 2.0 websites allow commenting.

Most 2.0 websites establish a sense of community ?

Most 2.0 companies enabled 2-way communication.

Does yours ?

What about your candidate community ?

Do you interact with your candidates ?

top 5 attraction/retention factors

work/life balance

workplace culture

management style

job content

training

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2

3

4

5

➲ flexibility

➲ community

➲ accessibility

➲ variety

➲ employability

the war on talent in 2010

HR resp. for PEOPLE Mgmt

Search & Select

Recruiting = purchasing

Developing = training

All managers are accountable

Shape /brand your company

Recruiting = marketing

Development = autonomy and mentoring

HR the old way HR the new way

new positions will rise

VP Web Development

VP Web Content

VP CRM

…

candidates <25y have more experience than >40y

start using your own websiteas a platform for candidates, alumni, customers

HR beyond 2010