recruitment 3.0
DESCRIPTION
Look at the new media when you want to hire young talent !TRANSCRIPT
1980
1990
2000
2010
the world has changed
everybody’s connected
the modern life:
work
the modern life:
work home
the modern life:
work home play
the modern life:
work home play sleep
define ‘work’
that brief period during the day where I have to use old technology
0 years 80 years
childhood adulthood
teens tweens kippers
teenchildhood
childhood
adulthood
adulthood
19th Century
20th Century
21st Century
the future is digital
your candidates will be too
An invasion of armies may be resisted but not an idea whose time has come.- Victor Hugo, 18th century
candidate behaviour changeshow did you find your previous job?*
newspapers & advertising
* source: @ce
1
candidate behaviour changeshow did you find your previous job?*
newspapers & advertising
job site listings
* source: @ce
1
2
candidate behaviour changeshow did you find your previous job?*
newspapers & advertising
job site listings
friends, family, by word of mouth
* source: @ce
1
2
3
candidate behaviour changes…how did you find your previous job?*
newspapers & advertising
job site listings
friends, family, by word of mouth
recruitment agencies
* source: @ce
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2
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4
…constantly!where are you looking for jobs now?*
organizations’ own website
* source: @ce
1
…constantly!where are you looking for jobs now?*
organizations’ own website
internet search engines
* source: @ce
1
2
…constantly!where are you looking for jobs now?*
organizations’ own website
internet search engines
employer intranet
* source: @ce
1
2
3
…constantly!where are you looking for jobs now?*
organizations’ own website
internet search engines
employer intranet
trade organizations’ websites
* source: @ce
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3
4
youngsters don’t go to sleep nor wake up with your company
so get over it, and act!
stop annoyvertising
but stay creative
trends anno 2010youngsters have too many channels to interact
the human brain survives by filtering out information
today's youngsters remember
only 5% from all information they receive in one day
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recruitement nowcandidates stumble upon job opportunities as they “surf”
candidate relationship managementmake sure you stay in close contact…
Tell your story, but be authentic.
If you ‘re going to make a statement, flash!
are you web2.0?Most 2.0 websites allow commenting.
Most 2.0 websites establish a sense of community ?
Most 2.0 companies enabled 2-way communication.
Does yours ?
What about your candidate community ?
Do you interact with your candidates ?
top 5 attraction/retention factors
work/life balance
workplace culture
management style
job content
training
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5
➲ flexibility
➲ community
➲ accessibility
➲ variety
➲ employability
the war on talent in 2010
HR resp. for PEOPLE Mgmt
Search & Select
Recruiting = purchasing
Developing = training
All managers are accountable
Shape /brand your company
Recruiting = marketing
Development = autonomy and mentoring
HR the old way HR the new way
new positions will rise
VP Web Development
VP Web Content
VP CRM
…
candidates <25y have more experience than >40y
start using your own websiteas a platform for candidates, alumni, customers
HR beyond 2010