10 dicas para fidelizar clientes

8/13/2019 10 dicas para fidelizar clientes

1/12


2/12

BHEMKN DK@ RK[ BIFKE\

Ketkelkr hs skus mdfths, `klhs k neskfhs, k h quk kik vnihrfzn,

ketkeln h quk vnihr pnrn kik k prfebfpni`ketk bh`h h sku prhluth huskrvfh bh`piktn hu rkshivk ns ekbkssflnlks en vfln lkik k quni nkxpkbtntfvn lkik n rkspkfth lh sku prhluth.

Rk vhb nprksketnr h sku prhluth, phr `kimhr quk kik skcn, nh pdifbhkrrnlh hu ln ahr`n krrnln, sk` u`n ndhrlngk` nlkqunln k sk` hslkvflhs ifejs ketrk hs dkekabfhs lh sku prhluth k ns lhrks lh sku

bifketk, keth thlh h rksth ln sun kstrntgfn skr k` vh.Fevfstn pnrtk lh sku hrn`keth k` bhemkbkr dk` h sku bifketk, phfsbnln vkz quk vhb h bhemkbk, `nfs h sku prhluth hu skrvfh hbh`piktnr, kik pkrbkdkr `nfs vnihr en sun hakrtn k n aflkifznh skrfekvftvki.


3/12

ANN [@N DHN BH@[EFBN

Rk vhb skgufu n ttfbn netkrfhr lk bhemkbkr dk` pnrn quk` vhb kst

tketnelh ntrnfr, keth n bh`uefbnh bh` kssn pksshn eh phlk skrgkekrnifstn, vhb eh phlk aninr `nfs lh `ks`h, phfs fssh thlns nshutrns k`prksns c ksth anzkelh bh` `fimnrks lk k-`nfis, neebfh lkvkeln, ifgnks k pneaikths. Keth rknifzk u`n bh`uefbnhskg`ketnln, binrn k hdcktfvn shdrk bh`h h sku prhluth hu skrvfh phlkncul-ih, ik`drk-sk3 Ku lfssk nculn-ih.

Eh ksthu aninelh k` prkh hu prh`hks. _rf`kfrh vhb h nculn lkvkrlnlk k lkphfs vhb vkelk3 Brfk u` kdhhj, tuthrfnfs, bh`pnrntfvhs,feahr`nks rkikvnetks k ann-h bheafnr k` vhb, brfk nafeflnlk k keth nvkeln skr u`n bheskquebfn enturni.


4/12

BTFK [@N K]_TKTFEBFN E@uftns pksshns nbrklftn` krrnln`ketk quk skus ekgbfhs lkpkelk` tht

(klubnln, prhntfvn, ntkebfhsn, ktb.)Eh nbrklftk ekssn anibfnN `nfhrfn lhs ekgbfhs lkpkelketk lk prhpkr`ftk` quk pksshns ehr`nfs rknifzk` ntfvflnlks bh`pikxns.

Qkcn h bnsh ln @bLhenils, Rtnrdubjs k tnetns hutrns bh`pnemfns quk ikvnkxnusth k` pksnlhs trkfen`keths, n af` lk gnrnetfr quk thlh h aiuxh lk rknifznlh, ln `ks`n ahr`n, bh` hs `ks`hs shrrfshs, bh` ns `ks`ns

gnrnetfr quk n kxpkrfebfn k ns ketrkgns skrh bh`piktns.Eh f`phrtn sk sun k`prksn u`n dnrrnbn lk n`kelhf` hu u`n felpnrn envks kspnbfnfs. Qhb prkbfsn `hstrnr nh sku bifketk quk kik evhb kst akifz k` ntkelk-ih k quk vhb sk prkhbuphu bh` bnln pnssh lh k sk prkpnrhu pnrn anz-ih bh` buflnlh k zkih.

K `hstrnr prfebfpni`ketk quk h sku ntkelf`keth eh npkens dh`, `ns

dh` thlns ns vkzks quk kik prkbfsnr.


5/12

BHER\T[NQNIHT EN R[N H

Rk vhb bheskgufu bu`prfr ns lfbns netkrfhrks, keth h bifketk quk vhb

kst ntkelkelh eh s `nfs u` bifketk, `ns sf` nqukik bifketk qukvhb ksbhimku, skg`kethu, ntrnfu, kegnchu, ntkelku lk ahr`n efbn kbuflhu. Nghrn eh chguk kssn rkinh en vnin bh`u`, `hstrk quk sunhakrtn efbn pnrn h quk kik pkrbkdk bh`h vnihr, fshik hs bhebhrrketks,ketrkguk `nfs vnihr phr u` prkh custh.

Fssh phlk skr akfth ntrnvs lk ntkelf`keths lfakrkebfnlhs, `f`hs,

drfelks, gnrnetfn kstkelfln k hutrns nks quk `hstrn` quk en sunhakrtn kik gnemn `nfs k` quniqukr hutrh iugnr.

Ehvn`ketk, u` grnelk kxk`pih lfssh n Rtnrdubjs, quk cueth bh`bnas k inebmks nfeln ketrkgn pnrn h sku bifketk fetkrekt grtfs k u`kspnh `ufth ngrnlvki, quk kik phlk pnssnr mhrns k mhrns sk` tkr qukpngnr `nfs phr fssh.


6/12

EH RKCN NAHF\H

Kstulhs rkbketks nphetn` quk n `nfhrfn lns pksshns qunelh ketrn`

bhetnth bh` prhluths k skrvfhs pkin prf`kfrn vkz nfeln eh ksprkpnrnlns pnrn bh`prnr, ketrktneth `uftns k`prksns brfn` kstrntgfnstfph3 Hubh`prk lk `f` nghrn hu v k`dhrn!.

Kssn kstrntgfn `ntkrfnifznln phr sftks rkpikths lk hakrtns, akntu(auebfheniflnlks) k ahr`uirfhs lk vkelns.

Kssn kstrntgfn eh pkr`ftk quk h bifketk ketrk eh sftk ln k`prksn k bhem`nfs lk npifbnks, vkcn bhetklhs rkikvnetks, ann bhekxks lh prhlbh` ns ekbkssflnlks hu sf`piks`ketk quk bh`kbk u`n rkinh sbh`prh`fssh nt quk kik kstkcn prheth pnrn bh`prnr.

K` su`n, n lfbn 3 Qnihrfzk h rkinbfhen`keth, quk n vkeln skr ubheskquebfn. \kemn bni`n, n eh vkeln lk mhck phlk rkprksketnr sh`k

quk nfeln eh tk bhemkbf suafbfketk pnrn qukrkr anzkr ekgbfh bh` vhb.


7/12

\KEMN N @KIMHT KE\TKGN

Eh nlfnetn enln vhb ntrnfr, kebnetnr k vkelkr, `ns sk h prhluth

skrvfh quk vhb ketrkgn rkni`ketk eh nigh quk supkrn ns kxpkbtntfvlh bifketk hu sk h sku bifketk eh sk sketk `htfvnlh n aninr dk` lk vhb imk felfbnr pnrn n`fghs.

Fssh nbhetkbk `uftns vkzks lkvflh nh lksnifemn`keth ketrk kxpkbtntfvnketrkgn, keth pnrn shiubfhenr fssh eh ksqukLurnetk thlh h bfbih lk vkelns lkfxk binrh ns ketrkgns, ann sk`p

bhekxks shdrk n kxpkbtntfvn lh bifketk k h prhluth afeRk phssvki surprkkeln-h eh afeni bh` nigh quk trnesahr`nr n kxpkrfek` nigh kspkbfni.

Fevfstn pnrtk ln sun vkrdn lk `nrjktfeg k` quniflnlk lhs skrvfhs, pnpksnr lk skr bifbm, u` bifketk dk` ntkelflh tk trnr `ufth `nfs rkbkftnfelfbnks quk u` bifketk sh`ketk ntkelflh, hu skcn, ann `nfs quk h akfc

bh` nrrhz, skcn efbh en ketrkgn k bnln vkz vhb prkbfsnr lk `ke`nrjktfeg lk prhpngneln.


8/12

@KN N RN\FRANHLH BIF

H quk eh sk `klk eh sk gkrkebfn, keth skcn ahbnlh k` `klfr sun

nks, qunfs pnsshs ln vkeln bhevkrtk` `nfs, quni auebfheniflnlk lkfxn sku bifketk `nfs sntfsakfth, quni auebfherfh kst ntkelkelh `kimhr k nssfphr lfnetk.

L ntkeh, l huvflhs k mncn kekrgfbn`ketk ehs prhdik`ns, qunelhbhrrkrk` k eh ksqukn3

@npkfk dk` ns animns rnpfln`ketk:\kemn u` prhthbhihhu u` prhbkssh pnrn shiubfhe-ins:\kemn u`n bh`uefbnh binrn k kafbfketk pnrn f`pklfr quk h prhdik`n s`uitfpifquk:

Rkcn trnespnrketk k mu`filk bh` h bifketk, nrrhgebfn eh nculn k` enln

Npurk ns rksphesndfiflnlks k f`pik`ketk `kimhrfns lk prhbksshs

trkfen`keths:


9/12

BN_\K HR \KR\K@[EMHR

K` thlhs hs ekgbfhs, febiusfvk eh sku, h `kimhr bh`krbfni quk phlk

kxfstfr u` bifketk sntfsakfth aninelh dk` n sku rkspkfthMhck n fetkrekt k ns tkbehihgfns lfsphevkfs pkr`ftk` quk u` tkstk`uemhphsftfvh hu ekgntfvh skcn vfsth phr `fimnrks hu nt `fimks lk pksshns.

Keth utfifzk lk thlns kssns phssfdfiflnlks n sku anvhr k gnrnetn quk skusbifketks phlkrh nvnifnr phsftfvn`ketk, gkrnr rkskemns shdrk skuprhluths k nt grnvnrk` vlkhs aninelh ln kxpkrfebfn lk skr sku bifketk.

binrh quk fssh s phssvki sk rkni`ketk thlns ns ttfbns netkrfhrkahrn` utfifznlns nlkqunln`ketk, phfs h `h`keth lh tkstk`uemh s skru` subkssh pnrn sun k`prksn sk rkni`ketk h sku bifketk tkvk sunskxpkbtntfvns supkrnlns. Bnsh bhetrrfh phlkr skr u` bh`krbfni ekgntfvh.


10/12

KR\KCN _TKRKE\KN_R N Q

^unelh n vkeln akftn n rkinh bh` sku bifketk npkens bh`khu, keth

eh lkfxk lk inlh, ksqukbflh k sk` ntkeh.

Brfk prhbksshs pnrn bhemkbk-ih `kimhr, sndkr sku nefvkrsrfh, sunsprkakrebfns k fetkrkssks k keth lkphfs ifguk, kevfk k`nfi, `nelkdrfelks. Keaf`kstkcn sk`prk prksketk k prkkebmn h vnzfh lk rkakrebfneh sku skthr, sk vhb u` prkstnlhr lk skrvfhs lk `neutkeh prklfnihu ahrekbklhr lk pnpki lk ksbrftrfh, eh lkfxk kik pkesnr k` hutrheh`k n eh skr h ln sun k`prksn qunelh kik prkbfsnr lkssks prhluthshu skrvfhs.


11/12

N[\H@N\FSK RK[R _THBKR

_hr af`, trnesahr`k thlns kssns tbefbns k trnesahr`k h sku

pinekcn`keth k` u` `hlkih lk gksth nuth`ntfznlh, kethnr`nzkek ns feahr`nks k` u`n dnsk bheafvki k lk nbksshsf`pifafbnlh k nuth`ntfzk h aiuxh lk trndnimh k lk rkinbfhen`kethbh` sku bifketk.

Ik`drk-sk3 netfgn`ketk hs bh`krbfnetks lk dnfrrhs sndfn` tulh lkbndkn shdrk hs skus arkguksks, `ns mhck h `krbnlh `ulhu, n

bnrtkfrn brksbku k n `nfhr pnrtk lhs ntkelf`keths sh akftns phrauebfherfhs k f`phssvki lk nr`nzkenr thlns ns feahr`nks shdrkskus bifketks, keth h `kimhr bn`femh n utfifznh lk akrrn`ketns,prhbksshs, rhtfens, sbrfpts, sfstk`ns k tulh quk pkr`ftn threnr sunk`prksn `nfs rpfln. Ehtk ku lfssk3 tulh quk lkfxnr n sun k`prksn`nfs rpfln. Ku eh lfssk h sfstk`nNhu n akrrn`ketnD. Ku lfssktulh quk lkfxnr sun k`prksn `nfs rpfln k prhlutfvn.

EH BHEAFK N_KENR EN BNDKN K EH _N_KI


12/12

LFBN K]\TN

Rkcn lfsbfpifenlh bh` h pinekcn`keth k bh` hs prnzhs, `ns skcn rknifstn

k eh kspkrk tulh afbnr pkrakfth. F`pik`ketk pkqukens helns lk`kimhrfn bheteun, pkesk grnelk, `ns bh`kbk pkqukeh k rpflh.

Nm! R `nfs u`n bhfsfemn3 Rk ghsthu, tk` lvflns hu sugkstks bh`ketkeh ehssh dihg,rksphelkrk`hs bh` bkrtkzn!

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10 dicas para fidelizar clientes

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