vitae park - o projeto visual com mara vilela

107
 !"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF ! "#$%$&'( )* +$)*,$ -$./*0'1(, "#*,020.(# %(#( $ !'"31* )' 40)' 3!'"31* )' 40)'4 )*.$20.(56$ &17*#0)( %(#( $ !'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;< 8 91'$#*& )*&'* )$/12*.'$4 ! +$1#() :; <*,(/0(.$= +>)0/$= "#$?*&&$# )( @.<= -$$#)*.()$# A*#(, ! B*#(,)$ -$#)*0#$= +>)0/$= -$$#)*.()$# C>/.0/$ 3G. 2*2#"0'28 ! D$E*#'$ +; F%$,0)$#$= G.7*.H*0#$= I$1'$# *2 JK&0/(= D*,('$# "#$L*'$ )* "*&M10&( * I*&*.N$,N02*.'$ H%&1)#% $"*,020.'"*% $'"' '$#0'" ' 02$,'.&'IJ# )# !'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',  #$%$&'()*+,- ! .$&/0 1$ #$%$&'()*+ 10 2$(3&0 1$ 450*0 +0 6$,$(7087*/$(30 .$)(089:*)0 ; 26.< =+)>81+1$ 1$ .$)(080:*+< ?(*7$&,*1+1$ 1$ @&+,A8*+< 1$ !B 1$ C>(D0 1$ BE!B< *(3*3>8+10 FG&0C$30 1$ G$,H>*,+ $ 6$,$(7087*/$(30 "#$%&'# ()*+,-,./)*# (/)/ /(',/) / ,-(+/.$/01' &' 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;,#$),$' <*&*)/+ I ! J/$(1+ G+&8+/$(3+& (K BL!MEE!NI ! O*:'()*+- E!P!!PBE!B + Q!P!EPBE!RI ! S*:8+- TJG#UVWJ2VGX #X?J2Y.V S4?6JVBE!B -*.'#$ )* 9%$0$ ($ I*&*.N$,N02*.'$ C*/.$,O70/$ P -IC J(/1,)()* )* C*/.$,$70(= @.0N*#&0)()* )* <#(&K,0( Q @.< <#(&K,0(= IJ= RS )* .$N*2E#$ )* RTUV

Upload: anna-valentina

Post on 03-Feb-2018

213 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 1/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

"#$%$&'( )* +$)*,$ -$./*0'1(, "#*,020.(# %(#( $ !'"31* )' 40)' 

3!'"31* )' 40)'4 )*.$20.(56$ &17*#0)( %(#( $ !'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;< 8

91'$#*& )*&'* )$/12*.'$4

!  +$1#() :; <*,(/0(.$= +>)0/$= "#$?*&&$# )( @.<= -$$#)*.()$# A*#(,

!  B*#(,)$ -$#)*0#$= +>)0/$= -$$#)*.()$# C>/.0/$ 3G. 2*2#"0'28 !  D$E*#'$ +; F%$,0)$#$= G.7*.H*0#$= I$1'$# *2 JK&0/(= D*,('$#

"#$L*'$ )* "*&M10&( * I*&*.N$,N02*.'$ H%&1)#% $"*,020.'"*% $'"' '$#0'" '

02$,'.&'IJ# )# !'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',  

#$%$&'()*+,-

!  .$&/0 1$ #$%$&'()*+ 10 2$(3&0 1$ 450*0 +0 6$,$(7087*/$(30 .$)(089:*)0 ; 26.<=+)>81+1$ 1$ .$)(080:*+< ?(*7$&,*1+1$ 1$ @&+,A8*+< 1$ !B 1$ C>(D0 1$ BE!B< *(3*3>8+10FG&0C$30 1$ G$,H>*,+ $ 6$,$(7087*/$(30 "#$%&'# ()*+,-,./)*# (/)/ /(',/) /

,-(+/.$/01' &' 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;,#$),$' <*&*)/+ I!  J/$(1+ G+&8+/$(3+& (K BL!MEE!NI!  O*:'()*+- E!P!!PBE!B + Q!P!EPBE!RI!  S*:8+- TJG#UVWJ2VGX#X?J2Y.VS4?6JVBE!B

-*.'#$ )* 9%$0$ ($ I*&*.N$,N02*.'$ C*/.$,O70/$ P -IC

J(/1,)()* )* C*/.$,$70(= @.0N*#&0)()* )* <#(&K,0( Q @.<

<#(&K,0(= IJ= RS )* .$N*2E#$ )* RTUV

Page 2: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 2/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

G&050,3+ 1$ W01$80 20()$*3>+8 G&$8*/*(+& 5+&+ 0 2/)3%* &/ =,&/ 

Z2/)3%* &/ =,&/- 1$(0/*(+[\0 ,>:$&*1+ 5+&+ 0 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;< ]

4>30&$,-

!  W0>&+1 ^_ @$8+)*+(0< W`1*)0< G&0%$,,0& 1+ ?(@< 200&1$(+10& T$&+8!  a$&+810 20&1$*&0< W`1*)0< 200&1$(+10& .`)(*)0 Z>. -*-'),/-] !  #0b$&30 W_ S508*10&0< J(:$(D$*&0< 60>30& $/ =A,*)+< #$8+30&

J,3$ 10)>/$(30 )0(,3*3>* 0 &$8+39&*0 3`)(*)0 )*&)>(,3+()*+10 1+, +3*7*1+1$,&$+8*c+1+, (0 d/b*30 10 FG&0C$30 1$ G$,H>*,+ $ 6$,$(7087*/$(30 "#$%&'#

 ()*+,-,./)*# (/)/ /(',/) / ,-(+/.$/01' &' 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *-

9/:&* &' ;,#$),$' <*&*)/+ e< )>C+, &$%$&'()*+, ,\0-

#$%$&'()*+,-!  .$&/0 1$ #$%$&'()*+ 10 2$(3&0 1$ 450*0 +0 6$,$(7087*/$(30 .$)(089:*)0 ; 26.< =+)>81+1$

1$ .$)(080:*+< ?(*7$&,*1+1$ 1$ @&+,A8*+< 1$ !B 1$ C>(D0 1$ BE!B< *(3*3>8+10 FG&0C$30 1$G$,H>*,+ $ 6$,$(7087*/$(30 "#$%&'# ()*+,-,./)*# (/)/ /(',/) / ,-(+/.$/01' &' 2/)3%* &/

4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;,#$),$' <*&*)/+ I!  J/$(1+ G+&8+/$(3+& (K BL!MEE!N!  O*:'()*+- E!P!!PBE!B + Q!P!EPBE!RI!  S*:8+- TJG#UVWJ2VGX#X?J2Y.VS4?6JVBE!B 

GM10%* )* G,(E$#(56$ )$ "#$L*'$ )* "*&M10&( * I*&*.N$,N02*.'$ * (1'$#*& )*&'* )$/12*.'$

!  S&_ W0>&+1 ^_ @$8+)*+(0< W`1*)0< G&0%$,,0& 1+ ?(@< 200&1$(+10& T$&+8!  S&_ a$&+810 20&1$*&0< W`1*)0< 200&1$(+10& .`)(*)0 Z>. -*-'),/-] !  S&_ #0b$&30 W_ S508*10&0< J(:$(D$*&0< 60>30& $/ =A,*)+< #$8+30&

GM10%* )* 9%$0$ P "*&M10&()$#(& E$,&0&'(&

!  S&+_ ^(:&*1 f*/$($c 487$, Z!P!!PBE!B + QEPRPBE!Q]!  S&+_ G$(D+ a$&)A8*+ W+330, Z!P!!PBE!Q + QEPRPBE!R]!  S&+_ 4(+ 28g>1*+ G*(D$*&0 1+ S*87+ Z!PhPBE!R + Q!PiPBE!R]

GM10%* )* 9%$0$ Q "*&M10&()$#(& N$,1.'W#0(& * )*&*.N$,N*)$#(& )( :)*.'0)()* X0&1(, )$ "#$L*'$

!  S&+_ 4((+ O+8$(3*(+ G$1$&($*&+, @$8+)*+(0 Z!P!!PBE!Q + QEPRPBE!R]!  S&+_ W+&+ O*8$8+ !P!!PBE!Q + QEPRPBE!R 

9& $%0.0Y*& *Z%#*&&(& .*&'* )$/12*.'$ &6$ )* #*&%$.&(E0,0)()* *Z/,1&0N( )$& &*1&

(1'$#*&;

G&'* )$/12*.'$ .6$ %$)* &*# %1E,0/()$ .*2 )0N1,7()$ &*2 ( %#>N0( (1'$#0[(56$ *Z%#*&&(=

%$# *&/#0'$= )( @.0N*#&0)()* )* <#(&K,0(= #*&%*0'(.)$P&* $& )0#*0'$& )* .('1#*[( 2$#(, )$&

&*1& (1'$#*&= *2 /$.?$#20)()* /$2 ( \*0 .] ^;_UT= )* U^ )* ?*N*#*0#$ )* U^^S;

<#(&K,0(= IJ= RS )* .$N*2E#$ )* RTUV 

Page 3: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 3/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

"#$%$&'( )* +$)*,$ -$./*0'1(, "#*,020.(# %(#( $ !'"31* )' 40)' 

3!'"31* )' 40)'4 .$N( )*.$20.(56$ &17*#0)( %(#( $ !'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;< 8

F12W#0$

9%#*&*.'(56$

D*&12$ GZ*/1'0N$

:; 

:.'#$)156$

::;  +*'$)$,$70(

:::;  `1()#$ -$./*0'1(, * I0#*'#0[*& G&'#('>70/(&

:X;  FK.'*&* )(& I0#*'#0[*& G&'#('>70/(&

X;  +$)*,$ /$./*0'1(, * $%*#(/0$.(, %#$%$&'$ %(#( $ !'"31* )' 40)' 

X:; 

-$./,1&Y*&

<0E,0$7#(?0(

9.*Z$&4

U;  \*70&,(56$ )$ I0&'#0'$ J*)*#(, &$E#* "(#M1*& C*/.$,O70/$&

?K  +0.1'( %#*,020.(# * 0,1&'#('0N( )* *&'('1'$ %(#( ( L%%#/0'IJ# !'"31* )' 40)'

a;  GZ/*#'$ )$ +(.1(, )* :)*.'0)()* X0&1(, %#*,020.(# %(#( $ !'"31* )' 40)' 

Page 4: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 4/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

9%#*&*.'(56$

J,3$ 10)>/$(30 1$,)&$7$ 0 /01$80 )0()$*3>+8 5&$8*/*(+& 5&050,30 5+&+ 0 2/)3%* &/ =,&/< +1$(0/*(+[\0 ,*(3`3*)+ ,>:$&*1+ 5+&+ 0 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;,#$),$'

<*&*)/+ _ J,,$ 5+&H>$ %0* 1$%*(*10 5$8+ 8$:*,8+[\0 10 6*,3&*30 =$1$&+8! )0/ 0 0bC$3*70 1$ %0/$(3+&

+ */58+(3+[\0 $ 03*/*c+& + )+5+)*3+[\0 )*$(3A%*)+ 1$ )$(3&0, 1$ &$%$&'()*+ $/ 1$,$(7087*/$(30D>/+(0< 5$,H>*,+< $,3>10,< $(,*(0< $1>)+[\0 $ ,+j1$ 1+ &$:*\0 10 6= $ 10 ,$> $(30&(0_

U /01$80 5&$8*/*(+& 5&050,30 ` %&>30 1+, +3*7*1+1$, 10 FG&0C$30 1$ G$,H>*,+ $ 6$,$(7087*/$(30"#$%&'# ()*+,-,./)*# (/)/ /(',/) / ,-(+/.$/01' &' 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &'

;,#$),$' <*&*)/+ e_ J,,$ 5&0C$30 %0* &$+8*c+10 1$ !K (07$/b&0 1$ BE!B + Q! +:0,30 1$ BE!R 5$8+$H>*5$ &$8+)*0(+1+ /+*, +b+*k0< )0/ 0 ,>50&3$ +1/*(*,3&+3*70 10 2$(3&0 1$ 450*0 +06$,$(7087*/$(30 .$)(089:*)0< 1+ ?(*7$&,*1+1$ 1$ @&+,A8*+< $ )0/ &$)>&,0, )0()$1*10, 5$8+?(*\0< 5&07$(*$(3$, 1$ J/$(1+ G+&8+/$(3+& 10 S$(+10& #01&*:0 #088$/b$&:_B 

6>&+(3$ + &$+8*c+[\0 10, 3&+b+8D0,< 0b,$&70>l,$ H>$ + )0(,$)>[\0 10, 0bC$3*70, 5&$7*,30, 5+&+ 02/)3%* &* 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;< 1$/+(1+&g *(3$(,+ ,*($&:*+ 1+, 2*'()*+, 1+S+j1$ )0/ +/58+ :+/+ 1$ 0>3&0, ,$30&$,< 1$,1$ J1>)+[\0 $ @*080:*+ +3` m+(03$)(080:*+ $W>83*/A1*+,_ 4 5$&,5$)3*7+ 1$,,$ +/g8:+/+ 1$ $,5$)*+8*1+1$, ,>:$&*> >/+ (07+ 1$(0/*(+[\05+&+ + *(*)*+3*7+ l 2/)3%* &/ =,&/< + H>+8 %0* +103+1+ 50*, ,*(3$3*c+ +, )+&+)3$&A,3*)+, 5&$3$(1*1+,5+&+ 0 (07$8 ?/@,$/$ &* >.'A/01'  $ %+)*8*3+ + ,>+ *1$(3*%*)+[\0 $/ d/b*30 (+)*0(+8 $*(3$&(+)*0(+8_

@&+,A8*+< 6=< BN 1$ (07$/b&0 1$ BE!R

GM10%* C>/.0/( )* C#(E(,H$ * (1'$#*& )$ D*,('O#0$

208+b0&+10&$, 708>(3g&*0,< $/ 3$/50 5+&)*+8-

! W0>&+1 @$8+)*+(0< W`1*)0< G&0%$,,0& 1+ ?(@< 200&1$(+10& T$&+8< !P!!PBE!B + Q!PNPBE!R! a$&+810 20&1$*&0< W`1*)0< 200&1$(+10& .`)(*)0< ,. -*-'),/-< 1$ !P!!PBE!B + BBPRPBE!R

208+b0&+10& $/ 3$/50 5+&)*+8< @08,*,3+ (0, 5$&A010, !P!!PBE!B + QEPRPBE!Q $ !P!!PBE!Q + Q!PiPBE!R< $)08+b0&+10& 708>(3g&*0 (0, 5$&A010, *(3$&/$1*g&*0,_

! #0b$&30 W_ S508*10&0< J(:$(D$*&0< 60>30& $/ =A,*)+< G$,H>*,+10& ,0b&$ ?/@,$/$# &* >.'A/01'< #$8+30&

GM10%* )* 9%$0$

<$,&0&'(&P%*&M10&()$#(& *2 '*2%$ %(#/0(,4

! ^(:&*1 f*/$($c 487$,< J)0(0/*,3+< 1$ !P!!PBE!B + QEPRPBE!Q! G$(D+ a$&)A8*+ W+330,< T&+1>+1+ $/ 20/>(*)+[\0 S0)*+8 $ W+&n$3*(:< 1$ !P!!PBE!Q + QEPRPBE!R! 4(+ 28g>1*+ G*(D$*&0 1+ S*87+< W$,3&$ $/ 20/>(*)+[\0< o*)$()*+1+ $/ J1>)+[\0< 1$ !PhPBE!R + Q!PiPBE!R

-$,(E$#()$#(& N$,1.'W#0(&= *2 '*2%$ %(#/0(,4

! 4((+ O+8$(3*(0 G$1$&($*&+, @$8+)*+(0< 6$,*:($& T&g%*)0< 1$ !P!!PBE!Q + QEPRPBE!R! W+&+ O*8$8+< 6$,*:($& T&g%*)0 $ =039:&+%+< 1$ !P!!PBE!Q + QEPRPBE!R

! 6$)&$30 BR_REMPBEER $ o$*, 20/58$/$(3+&$, (K iBBPBEEM $ NRBPBE!B< )0/ 5>b8*)+[\0 (0 6*g&*0 U%*)*+8 10 6=< &$,5$)3*7+/$(3$< $/- BPBPBEEM<

!LPRPBEEM $ BLP!PBE!BB J/$(1+ G+&8+/$(3+& (K BL!MEE!N

Page 5: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 5/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

"*#?0, %#$?0&&0$.(, )( *M10%* )$ "#$L*'$ )* "*&M10&( * I*&*.N$,N02*.'$ H%&1)#% $"*,020.'"*%

 $'"' '$#0'" ' 02$,'.&'IJ# )# !'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"', 4

GM10%* C>/.0/( * 91'$#0( )$ D*,('O#0$

+$1#() <*,(/0(.$< 200&1$(+10& T$&+8 10 G&0C$30W`1*)0< 5&0%$,,0& 1+ ?(@< %0* >/ 10, %>(1+10&$, $ $kl1*&$30& 1+ J,)08+ S>5$&*0& 1$2*'()*+, 1+ S+j1$ 10 6*,3&*30 =$1$&+8_

B*#(,)$ -$#)*0#$< 200&1$(+10& .`)(*)0 10 G&0C$30 Z>. -*-'),/-]W`1*)0< %0* 0 +>30& 1+ 5&050,3+ 10 G+&H>$ 1+ 2*'()*+ $ .$)(080:*+ $/ S+j1$< )0/ ++5&$,$(3+[\0 10 .$&/0 1$ #$%$&'()*+ +0 20(,$8D0 1$ 2*'()*+ $ .$)(080:*+ 10 6*,3&*30=$1$&+8< 10 H>+8 $&+ /$/b&0 )0(7*1+10 ZBEEN l BE!E]_ =0* 6*&$30& $ S$)&$3g&*0 S>b,3*3>301+ S$)&$3+&*+ 1$ O*:*8d()*+ 10 W*(*,3`&*0 1+ S+j1$ Z!LLB l !LLR]< $ 200&1$(+10& .`)(*)010 G&0C$30 .$)7*,+( l 2B#C8)/&%/01' *- =,8,+D.6,/ 9/.,$E),/ * >-(+/.$/01' &* F/@')/$B),'

&* G,'*3%,A/+5.6,/< 1+ =+)>81+1$ 1$ S+j1$ 1+ ?(*7$&,*1+1$ 1$ @&+,A8*+ $ 1+ 4:'()*+m+)*0(+8 1$ O*:*8d()*+ S+(*3g&*+ l 4(7*,+_ =+8$)$> 5&$/+3>&+/$(3$ $/ BB 1$ +b&*8 1$ BE!R_

D$E*#'$ +; F%$,0)$#$< G$,H>*,+10& S'(*0& $ #$8+30& 10 G&0C$30J(:$(D$*&0 ZG?2#f]< 60>30& $/ =A,*)+ ZH.,A*)#,$I &* 7'%+'%#*< =&+([+]< G$,H>*,+10&O*,*3+(3$ $/ 6$,$(7087*/$(30 ?&b+(0 $ #$:*0(+8 ZJ/##/6K%#*$$# >.#$,$%$* 'L 7*6K.'+'8M C

J>7 < J?4]_ =0* 5&0%$,,0& 1+ 2UGGJ ; ?=#fI *(3$:&0> + $H>*5$ H>$ */58+(30> 0 4*.$)' &*

2*#3%,#/ * ;*#*.A'+A,-*.$' &/ 7*+*@)E# C 423;< $/ 2+/5*(+,I $ $k$&)$> )+&:0, 1$ 1*&$[\0,>5$&*0& $ +,,$,,0&*+ 3`)(*)+ (0 W*(*,3`&*0 1+ 2*'()*+< .$)(080:*+ $ ^(07+[\0_ 6$,1$ !LLi&$+8*c+ 5$,H>*,+, $ 5&$,3+ )0(,>830&*+ ,0b&$ ?/@,$/$# &* >.'A/01'  $ ,0b&$ 2)'N*$'#

O*8,'./,# (/)/ ' <%$%)'_

GM10%* )* 9%$0$

:.7#0) b02*.*[ 9,N*&< G$,H>*,+10&+ b08,*,3+< !P!!PBE!B + QEPRPBE!Q

J)0(0/*,3+ Z?m^2J?@< @&+,A8*+]_

"*.H( B*#/K,0( +(''$&< G$,H>*,+10&+ b08,*,3+< !P!!PBE!Q + QEPRPBE!R T&+1>+1+ $/ 20/>(*)+[\0 S0)*+8 $ W+&n$3*(: ZJ,)08+ S>5$&*0& 1$ G&05+:+(1+ $W+&n$3*(: l JSGW< S\0 G+>80]_

9.( -,W1)0( "0.H*0#$ )( F0,N(< G$,H>*,+10&+ b08,*,3+< !PhPBE!R + Q!PiPBE!R 

W$,3&$ $/ 20/>(*)+[\0 Z=+)>81+1$ 1$ 20/>(*)+[\0< ?(*7$&,*1+1$ 1$ @&+,A8*+< ?(@]<o*)$()*+1+ $/ J1>)+[\0 4&3A,3*)+ Z=+)>81+1$, ̂ (3$:&+1+, @$(($3< #*0 1$ f+($*&0]_

9..( X(,*.'0.$ "*)*#.*0#(& <*,(/0(.$< G$,H>*,+10&+ 708>(3g&*+< !P!!PBE!Q + QEPRPBE!R J,5$)*+8*,3+ $/ 6$,*:( T&g%*)0_

+(#( X0,*,(< G$,H>*,+10&+ 708>(3g&*+< !P!!PBE!Q + QEPRPBE!R J,5$)*+8*,3+ $/ 6$,*:( T&g%*)0 $ =039:&+%+_

Page 6: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 6/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

B$2*.(7*2 ($ I#; B*#(,)$ -$#)*0#$

9/(*)* P%&*Q a0&g)*0< BE 42

 Q 

m0,,+ D0/$(+:$/ $ &$)0(D$)*/$(30 +0 6&_ a$&+810 20&1$*&0< 200&1$(+10&.`)(*)0 10 G&0C$30< %+8$)*10 5&$/+3>&+/$(3$ $/ BB 1$ +b&*8 1$ BE!R_ S$> 8$/+ 1$3&+b+8D0 l 9/(*)* P%&*< +,,0)*+10 p ,>+ )+5+)*1+1$ 1$ ,0(D+& />*30 +8`/ 10,8*/*3$, 10 D0&*c0(3$ $ 10 +/+(D\< p ,>+ )0/5$3'()*+ 5&0%*,,*0(+8 $ p, ,>+,7*&3>1$, 5$,,0+*,< /03*70> + )0()$5[\0 $ 0 1$,$(7087*/$(30 10 /01$80 5&050,30

($,3$ 10)>/$(30 5+&+ 0 2/)3%* &/ =,&/ Z0> 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' &';< ]< )0/5&$$(1*10 )0/0 >/ ?/@,$/$ &* >.'A/01' 1$1*)+10 p, 2*'()*+, 1+ O*1+< pJ1>)+[\0 $ +0 6$,$(7087*/$(30 a>/+(0 $/ ,>+ 58$(*3>1$ $ H>$< $/b0&++1$&$(3$ p, )0(1*[q$, 10 6*,3&*30 =$1$&+8 $ 10 @&+,*8< 50,,>* )+&+)3$&A,3*)+,*(07+10&+, $/ d/b*30 />(1*+8_

W0>&+1 ^_ @$8+)*+(0

200&1$(+10& T$&+8G&0C$30 1$ G$,H>*,+ $ 6$,$(7087*/$(30 "#$%&'# 2)*+,-,./)*# (/)/ /(',/) /

,-(+/.$/01' &' 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;,#$),$' <*&*)/+  

Q S+5$&$ +>1$ Z7*.K/ / 6')/8*- &* %#/) / #%/ ()B(),/ 6/(/6,&/&* &* )/6,'6R.,']< a0&g)*0< BE 42_ ^//+(>$8 r+(3 )0(,*1$&0> H>$ $,,+ /gk*/+

%>(1+/$(30> 3010 0 /07*/$(30 10 ^8>/*(*,/0< (0 S`)>80 sO^^^- D335,-PP5D*80,05Dt(0u_0&:P*,,>$,PRLPS+5$&$V4>1$_

Page 7: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 7/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

D*&12$ GZ*/1'0N$

B0&'O#0/$

4 8$:*,8+[\0 10 6*,3&*30 =$1$&+8R )&*0> 0 2/)3%* &* 4,5.6,/ * 7*6.'+'8,/ &' ;< )0/ 0 'bC$3*70 1$%0/$(3+& + */58+(3+[\0 $ 03*/*c+& + )+5+)*3+[\0 )*$(3A%*)+ 1$ )$(3&0, 1$ &$%$&'()*+ $/

1$,$(7087*/$(30 D>/+(0< 5$,H>*,+< $,3>10,< $(,*(0< $1>)+[\0 $ ,+j1$ 10 6*,3&*30 =$1$&+8< $+3&*b>*>< 5+&+ + *(*)*+3*7+< >/+ :8$b+ 1$ QQ<!h D$)3+&$,< (0 S$30& 1$ 28>b$, J,50&3*70, S>8_

J/ BE!B< +(3$ + )0(,3+3+[\0 1+ ($)$,,*1+1$ 1$ >/ 5&0C$30 H>$ 1$,$()+1$+,,$ + $%$3*7+*/58+(3+[\0 1$,,$ 5+&H>$ 3$)(089:*)0< D0>7$ >/+ )0(C>:+[\0 1$ $,%0&[0, 10 G&0%$,,0& W0>&+1@$8+)*+(0 Z>/ 10, %>(1+10&$, $ $kl1*&$30& 1+ J,)08+ S>5$&*0& 1$ 2*'()*+, 1+ S+j1$ 10 6*,3&*30=$1$&+8]< + ?(*7$&,*1+1$ 1$ @&+,A8*+ $ 0 S$(+10& #01&*:0 #088$/b$&:< 1+ b+()+1+ 10 6= (020(:&$,,0 m+)*0(+8< H>$ &$,>83+&+/ (+ )0()$,,\0 1$ &$)>&,0, 5$8+ ?(*\0 + $,,+ >(*7$&,*1+1$<(0 7+80& 1$ 1>c$(30, /*8 &$+*,< )0/ b+,$ $/ $/$(1+ 5+&8+/$(3+& 5&050,3+ 50& $,,$ ,$(+10&<5+&+ + $8+b0&+[\0 10 )*3+10 5&0C$30 )0()$*3>+8_

J,,$ 5&0C$30< 7*,+(10 + >/ -'&*+' 6'.6*,$%/+ ()*+,-,./)  5+&+ 0 5+&H>$< %0* $8+b0&+10 1$ !K 1$(07$/b&0 1$ B!EB + Q! 1$ +:0,30 1$ BE!R ,0b + `:*1$ 1$ >/ 5&0C$30 1$ 5$,H>*,+ $1$,$(7087*/$(30< 1$(0/*(+10 "#$%&'# ()*+,-,./)*# (/)/ /(',/) / ,-(+/.$/01' &' 2/)3%* &/

4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;,#$),$' <*&*)/+ < )0/ 0 ,>50&3$ +1/*(*,3&+3*70 10 2$(3&0 1$450*0 +0 6$,$(7087*/$(30 .$)(089:*)0< 1+ ?(*7$&,*1+1$ 1$ @&+,A8*+_ 4 $H>*5$ 3`)(*)+ $ 1$&$8+30&*+ %0* %0&/+1+ 5$80 S&_ W0>&+1 @$8+)*+(0 ZW`1*)0 $ G&0%$,,0& 1+ ?(@< 200&1$(+10&T$&+8]< S&_ a$&+810 20&1$*&0 ZW`1*)0< 200&1$(+10& .`)(*)0] $ S&_ #0b$&30 W_ S508*10&0ZJ(:$(D$*&0< #$8+30&]_ J,,+ $H>*5$ )0(30> )0/ 0 +50*0< $/ +8:>/+, %+,$, 10 3&+b+8D0< 1+,5$,H>*,+10&+, b08,*,3+, S&+_ ^(:&*1 f*/$($c 487$,< S&+_ G$(D+ a$&)A8*+ W+330, $ S&+_ 4(+ 28g>1*+G*(D$*&0 1+ S*87+< $ 1+, 5$,H>*,+10&+, 708>(3g&*+, S&+_ 4((+ O+8$(3*(0 G$1$&($*&+, @$8+)*+(0 $

S&+_ W+&+ O*8$8+_

U /01$80 )0()$*3>+8 5&$8*/*(+& $8+b0&+10 5+&+ 0 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ &' ;,#$),$'

<*&*)/+  5&05q$ H>$-

!  J,,$ 5+&H>$ 3$(D+ )0/0 5&*0&*1+1$< (+ ,>+ %+,$ *(*)*+8< 0, ,$30&$, 1$ S+j1$ $ 1$J1>)+[\0 $ ,$C+ 1$(0/*(+10 2/)3%* &/ =,&/I

!  U 2/)3%* &/ =,&/  ,$C+ $(H>+1&+10 (+ )+3$:0&*+ 1$ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6'

=,.6%+/&' / H.,A*)#,&/&* Z0>  / >.#$,$%,01' &* 4,5.6,/ * 7*6.'+'8,/]< (0 d/b*30 10>(*7$&,0 10, ?/@,$/$# &* >.'A/01'< $/ )0(%0&/*1+1$ )0/ 0 ,>b,3&+30 )0()$*3>+85&050,30 50& SGUo^6U#U $3 +8_<h (+ 20(%$&'()*+ W>(1*+8 1+ P##'6,/01' >.$*)./6,'./+ &*

2/)3%*# 7*6.'+B8,6'# * ?/@,$/$# &* >.'A/01' C >P92< $/ BE!Q< $/ #$)*%$_

4 $8+b0&+[\0 10 /01$80 )0()$*3>+8 5&$8*/*(+& 5+&+ 0 2/)3%* &/ =,&/ )0(30> )0/ 0 +50*0 1+J*$'&'+'8,/ &' ;*#*.A'+A,-*.$' O*8,'./+ >.'A/&') < 1$,)&*3+ $/ 1*7$&,+, 5>b8*)+[q$,_M 

R  6$)&$30 BR_REMPBEER $ o$*, 20/58$/$(3+&$, iBBPBEEM $ mK NRBPBE!B< 5>b8*)+10, (0 6*g&*0 U%*)*+8 10 6=< &$,5$)3*7+/$(3$ $/ BPBPBEEM<

!LPRPBEEM $ BLP!PBE!B_h vSGUo^6U#U< #_ $3 +8< #$)*%$< BE!Qw

M G0& $k$/580- vSGUo^6U#U< #_ !LNL< !LLR< !LLM< !LLN l +< !LLN l b< !LLL l +< !LLLlb< BEE!w< vSGUo^6U#U< #_ $3_ +8_< BEEB< BEER @$&:+/0 l +<

BEERI @$&:+/0 l b< BEERI BEEhI BEEMI BEENI BEELI BE!E l +I BE!E l bI BE!! l +I BE!!l b< BE!B< BE!QwI vW4xx4#UoU< 2_ BEEQw< v4oOJS =^oaU< f_BEERw< vT4o^4m< 2_ BEERw< vSGUo^6U#U< #_ $ 4?6y< f_ BEENw< v2a^4G4m^lSU?.U< W_ $3 +8_ BEENw_

Page 8: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 8/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

cEL*'0N$& )$ !'"31* )' 40)'

!  =0/$(3+& + */58+(3+[\0 $ 03*/*c+& + )+5+)*3+[\0 )*$(3A%*)+ 1$ )$(3&0, 1$ &$%$&'()*+ $/1$,$(7087*/$(30 D>/+(0< 5$,H>*,+< $,3>10,< $(,*(0< $1>)+[\0 $ ,+j1$ 1+ &$:*\0 10 6= $ 10,$> $(30&(0_

!  20(3&*b>*& 5+&+ :$&+&< (+ &$:*\0< )+5+)*1+1$ 80)+8 ,>,3$(3g7$8 5+&+ + *(07+[\0 $/ 3010, 0,

,$30&$, 1+ +3*7*1+1$ D>/+(+_!  20(3&*b>*& 5+&+ 0 5&0)$,,0 1$ 1$,$(7087*/$(30 &$:*0(+8 ,>,3$(3g7$8< ,0)*+8/$(3$

&$,50(,g7$8 $ )0/5$3*3*70 (+ J)0(0/*+ T80b+8*c+1+_!  20(3&*b>*& 5+&+ :$&+&< (+ &$:*\0< )+5+)*1+1$ ,>,3$(3g7$8 $ 5$&/+($(3$ 1$ )&*+[\0 $

1$,$(7087*/$(30 1$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30 $ )0/5$3*3*7+,< $/ $,5$)*+8 $/g&$+, $/$&:$(3$, 5&05*)*+1+, 5$8+ +)$8$&+[\0 10 5&0:&$,,0 1+ )*'()*+ $ 3$)(080:*+ $ H>$)0(3&*b>+/ 5+&+ 0 S$30& 1$ S+j1$< 3+*, )0/0 )0/0 + )0(C>:+[\0 1+ /$1*)*(+<(+(03$)(080:*+< b*03$)(080:*+< &0b93*)+< $ 3$)(080:*+ 1+ *(%0&/+[\0 $ )0/>(*)+[q$,_

!  20(3&*b>*& 5+&+ + &$,08>[\0 10, 1$,+%*0, :80b+*, )&A3*)0,_

F*'$#*& %#0$#0'W#0$& $1 ?$/$& )$ !'"31* )' 40)'

!  S+j1$< J1>)+[\0< 2>83>&+ $ 1$,$(7087*/$(30 D>/+(0 (+ ,>+ +)$5[\0 58$(+< *()8>*(10$8$7+1+ H>+8*1+1$ 1$ 7*1+ 5+&+ 301+ + 505>8+[\0_

!  4 )0(C>:+[\0 1$ 10/A(*0, 50&3+10&$, 1$ %>3>&0 Z3+*, )0/0 (+(03$)(080:*+< &0b93*)+<*(%0&/g3*)+< b*03$)(080:*+< b*080:*+ ,*(3`3*)+< %0(3$, ,>,3$(3g7$*, $ (\0l508>$(3$, 1$$($&:*+< $ /*)&0$8$3&z(*)+] 7*,+(10 + )0(3&*b>*& 5+&+ 0 1$,$(7087*/$(30 D>/+(0 (+ ,>++)$5[\0 58$(+_

J,,$, %0)0, +17'/-+]  6+, 8$:*,8+[q$, +,,0)*+1+, +0 2/)3%* &/ =,&/< (0 d/b*30 10 6= $ 10 G+A,I

b]  6+, 050&3>(*1+1$, $ ($)$,,*1+1$, 10 2)'8)/-/ &* 2+/$/L')-/# &' 4'.K*6,-*.$'i

  (0d/b*30 10 6= $ #$:*\0 10 J(30&(0< 7*,+(10 +0 1$,$(7087*/$(30 D>/+(0 (+ +)$5[\0+/58+I

)]  6$ 5&0:(9,3*)0, H>+(30 p $708>[\0 1+ )*'()*+< 3$)(080:*+ $ *(07+[\0 $ p, ,>+,*/58*)+[q$, ,0)*0$)0(z/*)+,_

G,*2*.'$& EW&0/$& )$ !'"31* )' 40)' 

U;  -$2%,*Z$ -,K.0/$ B$&%0'(,(#

U 4'-(+*S' 4+R.,6' ?'#(,$/+/)  )0(3+&g )0/ ?'#(,$/+ &* O*L*)5.6,/ $ 4*.$)' 4+R.,6'< H>$ 1$7$&\0-!  43>+& $/ ,$30&$, +7+([+10, 1+ S+j1$ ($)$,,g&*0, p &$:*\0 1$ @&+,A8*+ $ +0 G+A,< 3+*, )0/0

G$,H>*,+ 28A(*)+< m$>&0)*'()*+,< 2`8>8+, .&0()0 $ .$&+5*+ 2$8>8+& $ T$(z/*)+I!  S$& +)$,,A7$8 5$8+ 505>8+[\0 /$1*+(3$ 0 S?S< )0(7'(*0, $ +3$(1*/$(30 5+&3*)>8+&I!  20(H>*,3+& $ /+(3$& 50,*[\0 1$ $k)$8'()*+ $ 1$ &$%$&'()*+ $/ d/b*30 />(1*+8I!  ?3*8*c+& $ :$&+& +83+ 3$)(080:*+ $ 5&0/07$& $k5$&*'()*+, )8A(*)+, $ 3$)(089:*)+, $/ ,+j1$I

!  S$& %*8*+10, + $(3*1+1$, *(3$&(+)*0(+*, 1$ 2*'()*+< .$)(080:*+< ^(07+[\0 $ 6$,$(7087*/$(30J1>)+)*0(+8 (0 S$30& 1$ S+j1$< $/ $,5$)*+8 $/ g&$+, )0/0 +, +)*/+ /$()*0(+1+, $ (+)0(C>:+[\0 1$ 1*,)*58*(+, H>$ %>(1+/$(3+/ 0 $,5$&+10 +7+([0 10 S$30& 1$ S+j1$ (0 %>3>&05&9k*/0< 3+*, )0/0 m+(03$)(080:*+ $ T/.'))'@'$#< @*03$)(080:*+< m070, W+3$&*+*, $

G,'-/$*),/,#< G,'6'-(%$/01'< @*0*(%0&/g3*)+ $ T$(z/*)+_i 6$)&$30 mK N_BML< Bh f>(D0 BE!R- uuu_58+(+830_:07_b&P))*7*8VEQPV430BE!!lBE!RPBE!RP6$)&$30P6NBML_D3/

Page 9: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 9/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

R;  ",('(?$#2( )* "*&M10&( * :.$N(56$ *2 F(d)*

J,,+ G8+3+%0&/+ ,$&g %0&/+1+ 50& ^(,3*3>30, 1$ G$,H>*,+< 6$,$(7087*/$(30< J1>)+[\0 $ ^(07+[\0$/ S+j1$ $ +3>+&g $/ 3$/+, H>$ %>(1+/$(3+/ 0, ,*:(*%*)+3*70, 5&0:&$,,0, 5&$7*,30, 5+&+ +/$1*)*(+ (0, 5&9k*/0, +(0,_ 4, +3*7*1+1$, ($,,+ 58+3+%0&/+ 1$7$&\0 5&05*)*+& + )&*+[\0 $

1$,$(7087*/$(30 1$ :&+(1$ (j/$&0 1$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30 $ *(07+10&+,<0&*$(3+1+, p 5&01>[\0 1$ b$(, $ 5&$,3+[\0 1$ ,$&7*[0, (0 S$30& 1+ S+j1$ $ S$30&$, )0&&$8+30,<)0/0 @*0*(%0&/g3*)+< %g&/+)0, $ 1*,50,*3*70, 1$ (+(0l$8$3&z(*)+ $ (+(0l$8$3&010, 5+&+ */58+(3$$/ ,$&$, D>/+(0,_ 4 2+/$/L')-/ &* 2*#3%,#/ * >.'A/01' *- 9/:&* ,$&g >/+ )0(C>:+[\0 1$4'.6*.$)/&') &* >.'A/01'  $ 1$ 4*.$)' &* T*8B6,'# * >.'A/01'< *()8>*(10 >/+ ^()>b+10&+ $4)$8$&+10&+ 1$ J/5&$,+,_ S$>, 5&0C$30, 5&*0&*3g&*0, $,3+&\0 )$(3&+10, (+, ,$:>*(3$, g&$+,-

!  m$>&0)*'()*+, Z{&$+ 1$ 5$,H>*,+ )0/0 5&03$[\0 7+,)>8+&]I!  m+(0)*'()*+, Z{&$+, 1$ 5$,H>*,+- )0/b+3$ p +3$&0,)8$&0,$ $ + b+)3`&*+, b*0&&$,*,3$(3$,<

$,3>10 1$ +(3A:$(0, 7*&+*,]I!  @*03$)(080:*+ $ T$(z/*)+ Z{&$+, 1$ 5$,H>*,+- )0/b+3$ + 10$([+, /$1*+(3$ )>&+ 10, :$($,

)0/ 5&0b8$/+,< b>,)+ 1$ 5&*()A5*0, +3*70, 5+&+ %g&/+)0, $ b>,)+ 1$ +8*/$(3+[\0 ,+>1g7$8)0/ b+,$ (+ b*01*7$&,*1+1$ $ 503$()*+8*1+1$, 10 @&+,*8]_

a;  G&%(5$ F1%*#X0&0'

U "#(/0' 9%(*)=,#,$  3$&g 0 %0&/+30 1$ >/ 2/)3%* 7*-E$,6' &* "&%6/01'U 4%+$%)/ * O*6)*/01' $,$&g 1$,$(7087*10 )0/ b+,$ (+ )0(C>:+[\0 10 2/)3%* 7*-E$,6'  <%$%)'#6'(*

N  $ 0 9,#$*-/

?,(*)$*S$' =,#,$EA*+UL )0/$(3+10, +1*+(3$_ 20(3+&g )0/ $8$/$(30, 1$,3*(+10,-

"  | &$+8*c+[\0 1$ +3*7*1+1$, 1$ 5$,H>*,+ $/ (07+, /$301080:*+, 1$ $(,*(0 $ $1>)+[\0<%>(1+/$(3+1+, (+, 50,,*b*8*1+1$, 0%$&$)*1+, 5$80, +7+([0, 1+ )*'()*+ $ 1+ 3$)(080:*+I

"  40 +50*0 p )&*+[\0 $ 1$,$(7087*/$(30 1$ $/5&$,+, 1$ b$(, $ ,$&7*[0, &$8+)*0(+10, + $,,+,(07+, /$301080:*+,< 3+*, )0/0 5&0:&+/+, />83*/A1*+, 1$ )0(3$j10 $1>)+)*0(+8 $ /0&+8 $<+0 /$,/0 3$/50< )0/ )+5+)*1+1$ 1$ ,$& +5&$)*+1+ 5$80, C07$(, $ 1$/+*, ,$:/$(30, 1+505>8+[\0I

"  4 5&050&)*0(+& +/b*$(3$, )+5+c$, 1$ 5&050&)*0(+&< +0, 7*,*3+(3$,< $k5$&*'()*+, *(3$&+3*7+,%>(1+/$(3+1+, (+ )0(C>:+[\0 1$ /01$&(+, 3$)(080:*+, )0/ +b0&1+:$(, 5$1+:9:*)+,*(07+10&+,< b>,)+(10 + /03*7+&< $/ )+1+ 7*,*3+(3$-

!  U ,$> *(3$&$,,$ 5$8+ )*'()*+< 3$)(080:*+< +&3$,< 0 5&0)$,,0 )*7*8*c+39&*0 $ 1$/+*,/+(*%$,3+[q$, 1+ +3*7*1+1$ D>/+(+I

!  U 1$,$(7087*/$(30 1+ ,>+ )+5+)*1+1$ 1$ +(g8*,$ )&A3*)+ $ 1$ ,A(3$,$I!  U ,$> $,5A&*30 1$ )005$&+[\0< +,,0)*+3*7*,/0< $/5&$$(1$10&*,/0 $ )*1+1+(*+I!  U ,$> +5&$[0 50& 5&g3*)+, 1$ &$,50(,+b*8*1+1$ ,0)*+8_

"  4 5&$,3+& +,,*,3'()*+ p 505>8+[\0 H>+(30 p &$+8*c+[\0 1$ )>&,0,< 3&+b+8D0, $ $k+/$,5&$,$()*+*, 10, 9,#$*-/# &* 4%)#'# V)/$%,$'# * J/6,0'# &* ".#,.' W ;,#$D.6,/<)&$,)$(3$/$(3$ 0%$&$)*10, 50& )0(,9&)*0, 1+, /$8D0&$, >(*7$&,*1+1$, $/ d/b*30 />(1*+8_!E 

U <1&1"#%/#$*!! ` >/ 5+&H>$ 3$/g3*)0< &$)0(D$)*10 (0 )$(g&*0 *(3$&(+)*0(+8< H>$ 0%$&$)$$k5$&*'()*+, 8j1*)+, $ $1>)+)*0(+*, )0/ b+,$ $/ 3$)(080:*+, />83*/A1*+, $ &0b93*)+_!B 

N

 uuu_%>3>&0,)05$_)0/L vSGUo^6U#U< #_< !LLiw

!E O*1$< 50& $k$/580- v=#^J6W4m< ._< BE!Bw< vrm^Ta.< }_< BE!Bw< $l?SG- D335-PP$+>8+,_>,5_b&P50&3+8PD0/$

!! D335-PP70*&$3/+(:$&_%&PBE!BPEQPBEP7*,*3$l%>3>&0,)05$

!B D335-PPb80:_:&$:/+&)D+8_)0/P1$l&$30>&l1>l%>3>&0,)05$

Page 10: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 10/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!E 

U  9,#$*-/ ?,(*)$*S$'# =,#,$EA*,#U  5&050,30 50& SGUo^6U#U<!Q  ` %0&/+10 50& /91>80, H>$5&05*)*+/ $k5$&*'()*+, $1>)+)*0(+*,< )>83>&+*, $ 8j1*)+,< )0(%0&/$ *8>,3&+1+ 5$80 /91>80 1+a*,39&*+ a>/+(+< (+ %*:>&+ /+*, +b+*k0-

U, 7*,*3+(3$, ,\0 +1/*3*10, (>/ +>1*39&*0 (0 H>+8 >/+ +5&$,$(3+[\0 +>1*07*,>+8<+)0/5+(D+1+ 50& $%$*30, $,5$)*+*,< b>,)+ 5&0/07$& 0 ,$> 1$,8>/b&+/$(30 +(3$ +

:&+(1*0,*1+1$ 1+ $505$*+ D>/+(+_ 4 ,$:>*&< 0 7*,*3+(3$ $(3&+ (+ -E3%,./ &' $*-('  $3$/ + */5&$,,\0 1$ ,$& 3&+(,50&3+10 5+&+ +8:>/+, 1+, 5&*()*5+*, `50)+, 1+ a*,39&*+</+3$&*+8*c+1+, 50& /0(3+:$(, *(3$&+3*7+, $/ ,>b/91>80, ,>)$,,*70,_ 4 5&*/$*&+ `50)+ `+ G&`lD*,39&*+< $/ )>C+ $(3&+1+ Dg *(1*)+10&$, ,0b&$ ,$>, 5&*()*5+*, 5$&A010, $ 50&3+, H>$1\0 +)$,,0< ,>)$,,*7+/$(3$< + >/+ )+7$&(+ 10 G+8$08A3*)0< +0 *(A)*0 1+ +:&*)>83>&+ $ +>/+ +81$*+ 10 m$08A3*)0_ J/ )+1+ >/ 1$,,$, +/b*$(3$, 501$&g D+7$& 5+*(`*, *(3$&+3*70,<&`58*)+, 1$ 0bC$30, $ +3` %*:>&+(3$, )0/ 0, H>+*, 0 7*,*3+(3$ 501$&g 1*+80:+&_ 459, + 7*,*3+p G&`lD*,39&*+< 0 7*,*3+(3$ &$30&(+ p -E3%,./ &' $*-('  $ 7*+C+ 5+&+ +, 5&*/$*&+,)*7*8*c+[q$,< )>C0 ,>b/91>80 *(*)*+8 0%$&$)$ >/+ 7*,\0 :$&+8 10 3$/+_ O*,*3+< $(3\0< + ,+8+1+ *(7$([\0 1+ $,)&*3+ $ + ,+8+ 1+ *(7$([\0 10 $,3+10< /+&)0, bg,*)0, 10 5&0)$,,0

)*7*8*c+39&*0_ G$&)0&&$< (+ ,$H>'()*+< ,+8+, )0/ 5+*(`*, *(3$&+3*70, ,0b&$ + S>/`&*+ $ 0J:*30 +(3*:0_ 20/5&$$(1$ + */50&3d()*+ +3&*b>A1+ +0 :07$&(0 )$(3&+8< &$,50(,g7$8 5$8+,$:>&+([+< C>,3*[+ $ :&+(1$, 0b&+, 5jb8*)+, $ +(+8*,+ D*593$,$, H>+(30 p 1*7*(*c+[\0 10,:07$&(+(3$,_ O*,*3+< $(3\0< + &`58*)+ 1+ )d/+&+ /0&3>g&*+ 1$ >/ %+&+9< (+ H>+8 501$1*+80:+& )0/ %*:>&+(3$,< &$5&$,$(3+(10 5$,,0+, H>$ $,3+&*+/ +)0/5+(D+(10 0 %>($&+8_J +,,*/< 5&0:&$,,*7+/$(3$< 0 7*,*3+(3$ 7+* (+7$:+(10< %*,*)+/$(3$ $ )0/ +50*0 1$/01$&(+, 3$)(080:*+, $ $7$(3>+*, 1*g80:0, )0/ %*:>&+(3$,< 5$8+, 1*7$&,+, `50)+, +3`)D$:+& +0 5&$,$(3$ $ +0 8*/*+& 10 %>3>&0_

+O)1,$ )( B0&'O#0(= 90%&*2' M0$*"&*N&# 40%0&OB*,

V;  -$.L1.'$ G2%#*&(#0(,

U 4'.N%.$' "-()*#/),/+  ,$&g %0&/+10 50& 30&&$, *(3$&8*:+1+,< )0/ $,5+[0 %A,*)0 5+&+ $,)&*39&*0,<8+b0&+39&*0, $ 5$H>$(+, 8*(D+, 1$ 5&01>[\0 $/ +3*7*1+1$, *(3$(,*7+, $ (\0l508>$(3$,_ 4)08D$&g5&*0&*3+&*+/$(3$-

!  J/5&$,+, )&*+1+, 0> 1$,$(7087*1+, )0/ 0 +50*0 10, 3&+b+8D0, 10 4'-(+*S' 4+R.,6'

?'#(,$/+/) < 2+/$/L')-/ &* 2*#3%,#/ * >.'A/01' *- 9/:&* $ "#(/0' 9%(*)=,#,$ I

!Q vSGUo^6U#U< #_< !LLiw

Page 11: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 11/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!! 

!  J/5&$,+, +3&+A1+, 1$ 0>3&0, 80)+*, (+ #$:*\0 1$ @&+,A8*+< 0>3&+, ?(*1+1$, 1+ =$1$&+[\0$ $k3$&*0&< H>$ 3&+b+8D$/ $/ ,*($&:*+ (0 +/b*$(3$ 10 2/)3%* &/ =,&/_

!  J(3*1+1$, )0/0 9&:\0, :07$&(+/$(3+*,< +:'()*+, 1$ 1$,$(7087*/$(30< 0&:+(*,/0,*(3$&(+)*0(+*, $ $/5&$,+, $ 5&0%*,,*0(+*, 1$ +50*0 p, $(3*1+1$, $ 5&0%*,,*0(+*, (02/)3%* &/ =,&/< $/ g&$+, )0/0 5&05&*$1+1$ *(3$8$)3>+8< )0(3+b*8*1+1$ $ 5>b8*)*1+1$_

:,1&'#(56$ )$ -#.P1.&# H2$"*%'"0',  U G+&H>$ .$)(089:*)0 ?&b+(0 ?*,+&*)@*)8 G/K.#$/&$  *8>,3&+ 50,,A7$*, 5+&3*10, +&H>*3$3z(*)0, 5+&+ 0 4'.N%.$'

"-()*#/),/+  10 2/)3%* &/ =,&/< )0/ 5&`1*0, 1$,3*(+10,+ &$)$b$& $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30<$/5&$,+, $ 5&0%*,,*0(+*, 1$ +50*0< 9&:\0,:07$&(+/$(3+*,< +:'()*+, 1$ 1$,$(7087*/$(30 $0&:+(*,/0, *(3$&(+)*0(+*,_ !R 

e;  G&%(5$ )* -$.N0Nf./0( * F*#N05$&

U "#(/0' &* 4'.A,A5.6,/ * 9*)A,0'# $,3+&g $/ 50,*[\0 )$(3&+8 (0 2/)3%* &/ =,&/ $ 1$7$&g ,$&%+)*8/$(3$ +)$,,+10 50& 3010, 0, 1$/+*, $8$/$(30, 1$,,$_ 20(3$&g +/b*$(3$, 3+*, )0/0-

!  G&+[+ 1$ 48*/$(3+[\0 $ 1$ S$&7*[0, @g,*)0,< )0/0 b+()0, $ )+*k+, $8$3&z(*)+,< )0&&$*0,<+:'()*+, 1$ 7*+:$(, $ 1$ ,$:>&0,< ,+8\0 1$ b$8$c+< b+&b$*&0< 8*7&+&*+ $ )0/`&)*0 1$ )0(7$(*'()*+I

!  J,5+[0 1$ J7$(30,< )0/ +>1*39&*0, />83*>,0 Z*()8>*(10 )0(%$&'()*+,< &$>(*q$,< )*($/+ $ 3$+3&0]<,+8+, 1$ &$>(*\0 )0/5+&3*8D+1+, $ g&$+ 5+&+ $k50,*[q$,I

!  4)+1$/*+ 1$ :*(g,3*)+I!  a03$8_

:,1&'#(56$ )$ H%$'I# )* -#.B0B6./0' * 9*"B0I#% 

U 4%--,.8# O*#*/)6K 2/)X < a>(3,7*88$< 48+b+/+< J?4</$1*+(3$ +8*+([+ )0/ + *(*)*+3*7+ 5&*7+1+< */58+(30> >/J,5+[0 1$ 20(7*7'()*+ $ S$&7*[0,< )0/ )$(3&0, )0/$&)*+*,<&$,3+>&+(3$,< )*($/+ $ D03$8< 1$(0/*(+10 FG),&8* 9$)**$

7'Y. 4*.$)*e_ 48`/ 1$ %0&($)$& ,>50&3$ p, +3*7*1+1$, $0%$&$)$& /+*, +/b*$(3$, 1$ *(3$&+[\0 $ 1$,)0(3&+[\0 (0G+&H>$ .$)(089:*)0< 0 J,5+[0 5$&/*3$ + 0b3$([\0 1$ /+*,&$)>&,0, 5+&+ +, +3*7*1+1$, 1$ )*'()*+< 3$)(080:*+< *(07+[\0 $$1>)+[\0 10 G+&H>$ .$)(089:*)0_!h 

G,*2*.'$& -$2%,*2*.'(#*&

20(,3*3>*&\0 $8$/$(30, $ %>([q$, )0/58$/$(3+&$, 10 2/)3%* &/ =,&/-

"  J,5+[0 1$ J(3&+1+I"  {&$+, 7$&1$,< )0/ &$)>5$&+[\0 1+ %80&+ (+3*7+ $ >/ f+&1*/ @03d(*)0I"  .&*8D+, $ +8`*+, 5+&+ )+/*(D+1+, 1$ $,50&3$ 0> 5+&+ 1*g80:0, $ $(,*(0I"  2*)807*+,I"  6$,$(7087*/$(30 1$ 5&g3*)+, 1$ &$,50(,+b*8*1+1$ ,0)*+8 1+, $(3*1+1$, &$,*1$(3$, $

+,,0)*+1+, 10 2/)3%* &/ =,&/ $ 10, 5&0%*,,*0(+*, $ 7*,*3+(3$, 1$,3+ *(*)*+3*7+_

!R D335-PPD$*1$8b$&:lb+D(,3+13_1$

!h uuu_D>(3,7*88$+8+b+/+>,+_)0/P($uV$k5P)&5P1$7$805/$(3Pb&*1:$,3&$$3_D3/8

$ D335-PPb80:_+8_)0/PD>(3,7*88$l3*/$,lb>,*($,,PBE!BP!EP/+C0&V$k5+(,*0(V58+(($1V%0&Vb&_D3/8

Page 12: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 12/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!B 

-$.?071#(56$ )( <(&* JK&0/( )$ !'"31* )' 40)'

\$/(,0[(56$ )( <(&* JK&0/( )$ !'"31* )' 40)'

4 80)+8*c+[\0 *(*)*+8/$(3$ 5&$7*,3+ 5+&+ 0 2/)3%* &/ =,&/  ` 0 .&$)D0 Q 10 S$30& 1$ 28>b$,J,50&3*70, S>8< )0/ )$&)+ 1$ QQ D$)3+&$,< 1$%*(*1+ (+ 8$:*,8+[\0 10 6=_!M J,,+ g&$+< +0 8+10 1$0>3&+, 05[q$,< ` *8>,3&+1+ (+ %*:>&+ + ,$:>*&_ ag< +*(1+< + 50,,*b*8*1+1$ 1$ >,0 1$ g&$+, 5&*7+1+,)>C0, 5&05&*$3g&*0, 5+&3*)*5+&*+/< ,0b 1*7$&,+, /01+8*1+1$, 1$ ($:9)*0< 10 2/)3%* &/ =,&/_

A$N*#.(.5( )$ !'"31* )' 40)'

4 T07$&(+([+ 10 2/)3%* &/ =,&/ ,$&g %0&/+1+ 5$8+ )0(C>:+[\0 1$ 10*, (A7$*, 1$ +3>+[\0-

!  4 V*#$1' "#$)/$I8,6/< H>$ 1$%*(*&g 0, &>/0, $,3&+3`:*)0,< 0bC$3*70, $ 58+(0, :$&+*, 1+*(*)*+3*7+ $ ,>5$&7*,*0(+&g + $k$)>[\0 1+, +3*7*1+1$,I $

!  4 V*#$1' "S*6%$,A/< H>$ ,$&g &$,50(,g7$8 5$80 1$,$(7087*/$(30 5&g3*)0 10$/5&$$(1*/$(30 $ 5$8+ ,>+ &$5&$,$(3+[\0 *(,3*3>)*0(+8_ 

!M 6$)&$30 BR_REMPBEER $ o$*, 20/58$/$(3+&$, iBBPBEEM $ NRBPBE!B

!"#$% '$()*%+ !"#$#%&'( *+(,-'(

./ ',$#$-.(/$ 0% '%1)*"1$ % 23.4$56. %/ 7$80%

!%&0121

3/ 9%3#(. 0% 9.34"4:3;"$ % 0% 7%(4"5.1

!"#$% '$()*%4 !"#$#%&'( 5'$6"#$#%&10#(! 7#8"'0#(&1$#%&' # 9102,$ :'&;%,-'! <0,"=1( 6101 -1$,%=121(> #(6#0&# # #2?-1@A' 1$*,#%&1"! B0#1( 6101 #(6'0&#( # 5,-"'C,1! D0'$'@A' 21 60+&,-1 21 0#(6'%(1*,",212# ('-,1"

E< =1>$5. 7*>%(!"1"# 

FD10G?# <#$+&,-' 2# !2?-1@A'> 5?"&?01 # H1I#0J

K/ 9./>,%?. 9,@3";. A.1>"#$,$( 

L'(6,&1" 5#%&0' 5"M%,-'

N/ 9.3B*3#. =/>(%1$("$, 

!"#$%& (& )*+,-*"./&-,0102*" & 3,04"560

&7 8"9(& :: ;"

!"#$%& /&-,01<2*-0 )"=*>"1 ?*2*>"1 @AB ;"

!010 (& )0,;&-*7&,>0@CD ;"

!010 3,(%E>#*"1 (& ?&E&,4014*7&,>0 (& F*-#0-07=0,&,>&EG1&>#H,*-0E & 8&7*-0,(%>0#&E @@I ;"

!"#$%& /&-,01<2*-0 G(*>0#*"1 & J#KL*-0M0-"1*N"560 ,60 (&L*,*("O

GE>*7"("P =#<Q*7" "0 8&>0# J#KL*-0

R"N&,(" 8%-%=*#"  )">&>*,;0

!010 (& )*,&7" &ST(&0 DBB ;"

!"#$%& /"1&,>0G7=#&&,(&(0#

!"#$%& )*&,>TL*-0 &/&-,01<2*-0 U,V IB ;"

W#&" "(X"-&,>& "0 !"#$%&/&-,01<2*-0 )"=*>"1 ?*2*>"1 :B ;"

W#&" "(X"-&,>& Y G7Z#"="R*,"1 (" [E" \0#>& AI ;"

!"#$%"& ())$*% +#,-.

!"#$%& )*&,>TL*-0 &/&-,01<2*-0 (" U,*4&#E*("(&

)"><1*-" (& V#"ET1*"

Page 13: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 13/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!Q 

J/ 5&*()A5*0< + V*#$1' "#$)/$I8,6/  ,$&g %0&/+1+ 5$80 20(,$8D0 6*&$30& 1$ >/+ S0)*$1+1$ 1$G&059,*30 J,5$)A%*)0 ; SGJ< + ,$& %0&/+1+ ,0b + 1$(0/*(+[\0 92" 2/)3%* &/ =,&/_ G&05q$l,$<3+/b`/< H>$ + T$,3\0 "S*6%$,A/ ,$C+ $k$&)*1+ 50& $,,+ SGJ< + H>+8 ,$&g %0&/+1+ 50&-

"  T07$&(0 10 6=< H>$ $(3&+&*+ )0/ + g&$+ %A,*)+ $ *(7$,3*/$(30, $/ *(%&+$,3&>3>&+I"   P##'6,/01' 2/)3%* &/ =,&/U H>$ $(3&+&*+ )0/ + +,,*,3'()*+ p $8+b0&+[\0 1$ 3010,

0, 5&0C$30,I  %0&/>8+[\0 1$ 1$/+(1+, 5+&+ 5&0C$30, 1$ GY6I 5&0/0[\0 1+,*($&:*+ 80)+8< (+)*0(+8 $ *(3$&(+)*0(+8I $ +)0/5+(D+/$(30 $ +7+8*+[\0 1+,+3*7*1+1$, 1$ *(,3+8+[\0 10 5+&H>$I

"  ?/+ 0> /+*, $/5&$,+, 5&*7+1+,< H>$ $(3&+&*+/ )0/ &$)>&,0, 5+&+ + )0(,3&>[\010, 5&`1*0, $ 5+&+ +, +3*7*1+1$, 1$ ,>+ 80)+[\0< $/ )0(%0&/*1+1$ )0/0&*$(3+[q$, $/+(+1+, 1+ T$,3\0 J,3&+3`:*)+ 10 2/)3%* &/ =,&/_

G&$7'l,$ H>$ + P##'6,/01' 2/)3%* &/ =,&/ ,$C+ %0&/+1+ 50& $(3*1+1$, )0/0 >(*7$&,*1+1$,<$/5&$,+,< )$(3&0, 1$ 5$,H>*,+ $ 1$,$(7087*/$(30< +,,0)*+[q$, 1$ )8+,,$< +:'()*+, 1$1$,$(7087*/$(30< + ".$,&/&* &* V*#$1' &' ?'#(,$/+ &* O*L*)5.6,/ $ 5$,,0+, 1+ JH>*5$.`)(*)+ $ 1$ #$8+30&*+ 10 5&$,$(3$ 5&0C$30 1$ G$,H>*,+ $ 6$,$(7087*/$(30_ J,,+ +,,0)*+[\0

1$7$&g 3$& )0(1*[q$, 5+&+ ,$& H>+8*%*)+1+ )0/0 U&:+(*c+[\0 S0)*+8 =$1$&+8 $ U&:+(*c+[\0S0)*+8 10 6=< $ 1$7$&g $,3+& D+b*8*3+1+ + )$8$b&+& 4'.$)/$'# &* V*#$1'Z

G&$7'l,$< 3+/b`/< H>$ +  ".$,&/&* &* V*#$1' &' ?'#(,$/+ &* O*L*)5.6,/  ,$C+ $,3&>3>&+1+)0/0 +,,0)*+[\0< %>(1+[\0 0> $/5&$,+ ,$/ %*(, 8>)&+3*70,< (+ 8*(D+ 1$ +b0&1+:$(, 1$D0,5*3+*, )0/0 0 48b$&30 J*(,3$*( ZS\0 G+>80] $ 0 W0*(D0, 1$ O$(30 ZG0&30 48$:&$]_ m0 )+,01$ +,,0)*+[\0< 3+/b`/ 1$7$ 3$& )0(1*[q$, 1$ ,$& H>+8*%*)+1+ )0/0 US =$1$&+8 $ US 10 6=_

J(&*& )( 02%,(.'(56$ )$ !'"31* )' 40)' * %#0./0%(0& %(#'0/0%(.'*&

J(&*&"#0./0%(0& %(#'0/0%(.'*&

!- 2&*+[\0 1+ 4,,0)*+[\0 2/)3%* &/ =,&/< 5$8+ 200&1$(+[\0 ()'

$*-(')* 10 2/)3%* &/ =,&/_

!  200&1$(+[\0 ()' $*-(')* 10 2/)3%* &/ =,&/[

!  4,,0)*+[\0 2/)3%* &/ =,&/[ !  .$&&+)+5I SJ2.^l6=I W2.^I =^@#4_!  ?(*7$&,*1+1$ 1$ @&+,A8*+

B- 2+&+)3$&*c+[\0 )0/58$3+ 1+ g&$+ 5+&+ 0 2/)3%* &/ =,&/<*()8>*(10 0 J,3>10 1$ ^/5+)30 4/b*$(3+8 $ 0 #$8+39&*0 1$ ^/5+)304/b*$(3+8_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=

Q_ J8+b0&+[\0 1$ 2+/.' V*)/+ &' 2/)3%* &/ =,&/ 1$,3*(+10 ++5&$,$(3+& + *(*)*+3*7+ + $(3*1+1$, $ *(*)*+& + )+53+[\0 1$ &$)>&,0,<+3&+[\0 1$ $/5&$,+, $ *(,3*3>*[q$, 1$ 2Y.< $ $,3+b$8$)*/$(30 1$5&0:&+/+, 1$ )005$&+[\0 )*$(3A%*)+< 3$)(089:*)0 $ $/5&$,+&*+8 $/d/b*30 (+)*0(+8 $ *(3$&(+)*0(+8_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=!  W2.^!  =^@#4!  ?(*7$&,*1+1$ 1$ @&+,A8*+

R- J,3>10, 1$ /$&)+10 1+ 1$/+(1+ $ $k5$)3+3*7+, H>+(30 +0a0,5*3+8 1$ #$%$&'()*+< 2$(3&0 28A(*)0< 20(C>(30 J/5&$,+&*+8<J,5+[0 1$ 20(7*7'()*+ $ S$&7*[0,< $ J,5+[0 S>5$&O*,*3_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=!  ?(*7$&,*1+1$ 1$ @&+,A8*+

h- J,3>10, 1$ 7*+b*8*1+1$ 10 2/)3%* &/ =,&/ $/ 3010, 0, 10/A(*0,Z)0/0 3`)(*)0< $)0(z/*)0l%*(+()$*&0< 508A3*)0< )>83>&+8 $+/b*$(3+8] $ *1$(3*%*)+[\0 1$ )0(1*[q$, 5+&+ + 0b3$([\0 1$,,+,)0(1*[q$,_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=!  ?(*7$&,*1+1$ 1$ @&+,A8*+

M- J8+b0&+[\0 10 G&0C$30 20/58$30 10 2/)3%* &/ =,&/< *()8>*(10G8+(0 1$ m$:9)*0,I G8+(0 1$ 6*7>8:+[\0 $ W+&n$3*(:IG&0)$1*/$(30, $ m0&/+, ̂ (3$&(+,I G8+(0 1$ 2005$&+[\0 2*$(3A%*)+<.`)(*)+ $ J/5&$,+&*+8I $ G8+(0 1$ +50*0 p )&*+[\0< +3&+[\0<*(,3+8+[\0 $ 1$,$(7087*/$(30 1$ $/5&$$(1*/$(30,_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^< W2.^!  ?(*7$&,*1+1$ 1$ @&+,A8*+!  =^@#4

i- S$8$[\0 10, *(7$,3*10&$, 5&*7+10, 5+&+ + SGJ< )0/ 5>b8*)+[\0<$/ d/b*30 (+)*0(+8 $ *(3$&(+)*0(+8< 1$ $1*3+*,I +(g8*,$ 1+,5&050,3+,< +(g8*,$ 1$ &$)>&,0, $ 1*7>8:+[\0 %*(+8 10, &$,>83+10,_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=!  W2.^

Page 14: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 14/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!R 

N- ̂ /58+(3+[\0 1+ *(%&+$,3&>3>&+ $ 1$ J8$/$(30, 20/58$/$(3+&$,-$8+b0&+[\0 1$ 3$&/0, 1$ &$%$&'()*+< 5>b8*)+[\0 1$ $1*3+*,< ,$8$[\01$ $/5&$,+,< )0(3&+3+[\0< +7+8*+[\0 $ +)$*3+[\0 1$ 0b&+,_

! 4,,0)*+[\0 2/)3%* &/ =,&/ ! .$&&+)+5! SJ2.^l6=

L- 20(,3&>[\0 10, J8$/$(30, @g,*)0, 10 2/)3%* &/ =,&/< )0/)$8$b&+[\0 10, )0(3&+30, )0/ 0, *(7$,3*10&$, 5&*7+10,<$,3&>3>&+[\0 1+ S0)*$1+1$ 1$ G&059,*30 J,5$)A%*)0 $ */58+(3+[\010 2/)3%* &/ =,&/ )0(%0&/$ 0 ,$> G&0C$30 20/58$30Z 

! 4,,0)*+[\0 2/)3%* &/ =,&/ ! .$&&+)+5< SJ2.^l6=! ^(7$,3*10&$, 5&*7+10,

!E_ #$+8*c+[\0 1$ 5&0C$30, 1$ GY6 $/ */97$*, )$1*10, +0 2/)3%*&/ =,&/ $/ )+&g3$& 3$/50&g&*0_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^< W2.^< 2mGH< =^mJG!  @m6JS< @+()0 10 @&+,*8!  ^(7$,3*10&$, 5&*7+10,!  ?(@< ?2@< JS2S< J/b&+5+ $ 0>3&+, *(,3*3>*[q$,

1$ $(,*(0 ,>5$&*0& $ 1$ 2.Y^< (0 @&+,*8 $ (0$k3$&*0&

!!_ .&+(,%$&'()*+ 10, 5&0C$30, 5+&+ +, *(,3+8+[q$, 1$%*(*3*7+, (02/)3%* &/ =,&/_

!B_ U5$&+[\0 (0&/+8 10 2/)3%* &/ =,&/ U5$&+[\0 (0&/+8<+7+8*+[\0 $ $8+b0&+[\0 10 G8+($C+/$(30 J,3&+3`:*)0 5+&+ 0, h +(0,,$:>*(3$,_

-#$.$7#(2( ?K&0/$ %#*,020.(# )( 02%,(.'(56$ )$ !'"31* )' 40)' 

+$)*,$ )* g*7O/0$ )$ !'"31* )' 40)' 

U W01$80 1$ m$:9)*0 10 2/)3%* &/ =,&/ ̀ %>(1+/$(3+10 (+, ,$:>*(3$, $,3&+3`:*+,-

!_  G+&)$&*+ $(3&$ 0 501$& 5jb8*)0< *(*)*+3*7+ 5&*7+1+< *(,3*3>*[q$, 1$ $(,*(0 ,>5$&*0&<*(,3*3>*[q$, 1$ 2.Y^< 0&:+(*,/0, $ +:'()*+, *(3$&(+)*0(+*, 1$ +50*0 +0 1$,$(7087*/$(30$ 5&0:&+/+, 1$ )005$&+[\0 1$ (+[q$, +/*:+,< )0/0 1$,)&*30 ,>)*(3+/$(3$ + ,$:>*&<5+&+ >/ D0&*c0(3$ 1$ 1$c +(0,-

!  U T6=< $/ $,5$)*+8 /$1*+(3$ + .$&&+)+5< 5+&3*)*5+&*+ )0/ &$)>&,0, $,3*/+10, $/ #~!<h b*8D\0< &$%$&$(3$, b+,*)+/$(3$ 0 7+80& 1+ 3$&&+ 1$ QQ D$)3+&$, (0 S$30& 1$ 28>b$,S>8< )0(3&+3+[\0 1$ $,3>10, $ 5&0C$30, )0/58$/$(3+&$,< $ )0(3&+3+[\0 1$ 0b&+, 1$*(%&+$,3&>3>&+I

!  4 *(*)*+3*7+ 5&*7+1+ 5+&3*)*5+&*+ )0/ )$&)+ 1$ #~ !<h b*8Dq$, 5+&+ + )0(,3&>[\0 10?'#(,$/+ &* O*L*)5.6,/< 4*.$)' 4+R.,6'< 4'.N%.$' "-()*#/),/+ < "#(/0' &* 4'.A,A5.6,/ *

9*)A,0'# $ "#(/0' 9%(*)=,#,$ I!  U T07$&(0 =$1$&+8 Z$/ $,5$)*+8 /$1*+(3$ 0 W2.^< =>(10, S$30&*+*,< W*(*,3`&*0 1+

S+j1$< @m6JS< G$3&0b&+,< ?(@ $ 0>3&+, >(*7$&,*1+1$ 5jb8*)+, %$1$&+*, $ *(,3*3>*[q$,

)0/0 $/5&$,+, 5jb8*)+, %$1$&+*, 1$ )*'()*+< 3$)(080:*+ $ *(07+[\0] 5+&3*)*5+&*+ )0/&$)>&,0, 1+ 0&1$/ 1$ #~ REE /*8Dq$, 1$,3*(+10, +0 1$,$(7087*/$(30 1$ 5&0C$30, 1$)*'()*+< 3$)(080:*+ $ *(07+[\0 (0 d/b*30 10 2/)3%* &/ =,&/I

!"#$#   %&'# $ )*+,$#)*$#

! " # $ ! " # $ ! " # $ ! " # $ ! " # $

!% '()*+,- .* !""#$%&'(# *&+,-. /& 0%/&

"% /01)2)+,- 0 3*(*340()5*+,- .* 6(0* 178)3* 9*(* *&+,-. /& 0%/&

#: ;<*=-(*+,- .0 ><*2- ?0(*< .- *&+,-. /& 0%/&

$% ;[email protected] .0 A0(3*.- 9*(* 8@=8).)*( 80<0+,- .0 )2B0 84).-(08

C% ;[email protected] .0 B)*=)<).*.0 .- *&+,-. /& 0%/&  0A 4-.-8 -8 .-A72)-8

D% ;<*=-(*+,- .- >(-E04- '-A9<04- .- *&+,-. /& 0%/&

F% G0<0+,- .-8 )2B084).-(08 9()B*.-8 9*(* * G>;

H% IA9<*24*+,- .* )21(*084(@4@(* 0 .0 ;<0A024-8 '-A9<0A024*(08

J% '-284(@+,- .-8 ;<0A024-8 K68)3-8 .- *&+,-. /& 0%/&

!L: M0*<)5*+,- .0 9(-E04-8 .0 >N/ 0A )AOB0)8 40A9-(6()-8!!: P(*2810(Q23)* .-8 9(-E04-8 9*(* *8 )284*<*+R08 *&+,-. /& 0%/&

!": S90(*+,- .- *&+,-. /& 0%/&  0 ><*20E*A024- ;84(*4TU)3-

- . / 0 1

Page 15: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 15/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!h 

!  ^(,3*3>*[q$, 5+&)$*&+, Z*()8>,*7$ >(*7$&,*1+1$,< *(,3*3>*[q$, 1$ 5$,H>*,+ $1$,$(7087*/$(30 $ $/5&$,+, 1$ 0>3&+, &$:*q$, 10 @&+,*8 $ 10 $k3$&*0&< b$/ )0/00&:+(*,/0, *(3$&(+)*0(+*, ; )0/0 0 @^6 $ 0 @+()0 W>(1*+8] 5+&3*)*5+&*+/ )0/ #~ BEE/*8Dq$, 5+&+ 0 5+&+ 0 1$,$(7087*/$(30 1$ 5&0C$30, 1$ )*'()*+< 3$)(080:*+ $ *(07+[\0(0 d/b*30 10 2/)3%* &/ =,&/ $ +,,0)*+[\0 )0/ 1*7$&,+, $(3*1+1$, $/ d/b*30 (+)*0(+8$ *(3$&(+)*0(+8_

B_  ^(A)*0 */$1*+30 1$ +3*7*1+1$, 1$ 5$,H>*,+ )*$(3A%*)+ $ 1$,$(7087*/$(30 3$)(089:*)0 $/g&$+, 1$ %&0(3$*&+ ,0b 0 %0&/+30 1$ 5&0C$30, )0/ + $,3&>3>&+ $ %*80,0%*+, 10,4'.6*.$)/&')*# &* >.'A/01'< *(,5*&+1+ (0, 5&0C$30, &$+8*c+10, (0, >..'A/$,'. ?%@# ZJ,3+10, ?(*10,]< (0, \.'Y+*&8* /.& >..'A/$,'. 4'--%.,$,*# Z?(*\0 J>&05$*+] $< /+*,&$)$(3$/$(3$< (+, 2+/$/L')-/# &' 4'.K*6,-*.$'< 10 T07$&(0 =$1$&+8_!i J,,$, 5&0C$30,50,,>$/ +1/*(*,3&+[\0< 0&[+/$(30< 5+&3*)*5+(3$,< /$3+, $ 5&+c0, b$/ 1$%*(*10,_41/*3$l,$ H>$ 0 ,$> 'k*30 501$ $(,$C+& + ,>+ 3&+(,%0&/+[\0 (>/+ *(,3*3>*[\0 1$ 2.Y^_!N 

4,,*/< 0 *(A)*0 1+ */58+(3+[\0 $%$3*7+ 10 2/)3%* &/ =,&/ (\0 1$5$(1$ 1+ )&*+[\01$ *(,3*3>*[q$, 1$ 2.Y^_ J,,+, *(,3*3>*[q$, 501$&\0 $/$&:*& 5&0:&$,,*7+/$(3$

)0/0 %&>30 1$ 5&0C$30, 1$ GY6 $k*30,0,_ G01$/ 3+/b`/ &$,>83+& 1+ *(,3+8+[\0 1$%*8*+*, 1$ *(,3*3>30, $k*,3$(3$, $/ 0>3&0, 80)+*, 10 @&+,*8 $ 10 $k3$&*0&_41*)*0(+8/$(3$< $(H>+(30 0, 5&`1*0, 10 2/)3%* &/ =,&/  $,3*7$&$/ $/)0(,3&>[\0< $,,$, 5&0C$30, 1$ GY6 $ %*8*+*, 1$ *(,3*3>30, 501$&\0 05$&+& $/ 80)+*,)$1*10, 50& *(,3*3>*[q$, 5+&)$*&+,_

Q_  G+&)$&*+ )0/ + ^()>b+10&+ 1$ J/5&$,+, 10 26. ; ?(@< $ ^()>b+10&+, 1$ 0>3&+,$(3*1+1$,< 5+&+ 5&0/07$& + )&*+[\0 $ 1$,$(7087*/$(30 1$ $/5&$,+, $ 5&01>30,*(07+10&$, + 5+&3*& 10, &$,>83+10, 1+, +3*7*1+1$, 1$ 5$,H>*,+ )*$(3A%*)+ $1$,$(7087*/$(30 3$)(089:*)0 (0 2/)3%* &/ =,&/< 5+&+ 03*/*c+& 0 >,0 10, &$)>&,0, $

$7*3+& 1>58*)+[q$, 1$,($)$,,g&*+,< + $k$/580 10 G#UJ.4 ZJ/b&+5+]

!L

 $ 10 5&0:&+/+ 1$3&+(,%$&'()*+ 1$ 3$)(080:*+ 1+ m4S4_BE R_  =8$k*b*8*1+1$ 1$ +1+53+[\0 10, 58+(0, p, )0(1*[q$, $()0(3&+1+, (+ &$+8*1+1$< $7*3+(10

10:/+3*,/0, $ */0b*8*1+1$ 1$7*10 + $7$(3>+8 (\0 1*,50(*b*8*1+1$ 1$ 301+, +, )0(1*[q$,)0(,*1$&+1+, *1$+*, 5+&+ + */58+(3+[\0 $ 05$&+[\0 10 2/)3%* &/ =,&/_

:.N*&'02*.'$& * #*'$#.$&

U 303+8 $,3*/+10 1$ *(7$,3*/$(30, 5+&+ + */58+(3+[\0 10 2/)3%* &/ =,&/< (0 D0&*c0(3$ 1$ +(0,<` 1$ #~ Q<M b*8Dq$,_ J,3*/+l,$ H>$< + 5+&3*& 10 +(0 h 1$ */58+(3+[\0< 0 2/)3%* &/ =,&/ +5&$,$(3+&g 0, ,$:>*(3$, 5&*()*5+*, &$30&(0,-

!  #~ QEE /*8Dq$, 50& +(0 1$7*10 +0 +8>:>$8 1$ QEE_EEE /• 1$ $,)&*39&*0,< 8+b0&+39&*0,<)8A(*)+,< 80C+,< g&$+, 1$ $k50,*[\0 $ $7$(30,< g&$+, $/5&$,+&*+*, $ D03`*,< b$/ )0/0 1$$,3+)*0(+/$(30,I

!  2&*+[\0 1$ !E_EEE $/5&$:0, 1*&$30, )0/ &$/>($&+[\0 /`1*+ 1$ #~ !BE /*8P+(0<303+8*c+(10 #~ !<B b*8D\0 50& +(0I

!  2$&)+ 1$ #~ BEE /*8Dq$,P+(0 $/ */50,30, %$1$&+*,I!  2$&)+ 1$ #~ BEE /*8Dq$,P+(0 $/ */50,30, 5+&+ 0 T6=I!  2$&)+ 1$ #~ hEE /*8Dq$,P+(0 *(C$3+10, 1*&$3+/$(3$ (+ $)0(0/*+ 1$ b$(, $ ,$&7*[0, 10 6=

$ #$:*\0 10 J(30&(0_

!i G&0:&+/+ G8+3+%0&/+, 10 20(D$)*/$(30- uuu_58+(+830_:07_b&P))*7*8VEQPV430BE!!lBE!RPBE!RP6$)&$30P6NBML_D3/

!N vSGUo^6U#U< #_ $3 +8_< BE!Q l #$)*%$w

!L D335-PPD03,*3$,_,)3_$/b&+5+_b&P5&0$3+

BE uuu_(+,+_:07P0%%*)$,P0)3P3$)DV3&+(,%$&

Page 16: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 16/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!M 

9 $%$#'1.0)()* %(#( ( 02%,(.'(56$ )$ !'"31* )' 40)' 

4 050&3>(*1+1$ 5+&+ + */58+(3+[\0 10 2/)3%* &/ =,&/ 1$)0&&$ 1+ )0(C>:+[\0 1$ >/+ ,`&*$ 1$%+30&$, %+70&g7$*,< $/ $,5$)*+8-

!  4 $k*,3'()*+ 1$ 8$:*,8+[\0 (0 6*,3&*30 =$1$&+8 ,0b&$ 0 2/)3%* &* 4,5.6,/ * 7*6.'+'8,/ &' ;< I!  U $8$7+10 :&+> 1$ +3$(1*/$(30< 50& 5+&3$ 10 6*,3&*30 =$1$&+8 $ J(30&(0< 10, &$H>*,*30, 5+&+

0 ,>)$,,0 1$ >/ G+&H>$ .$)(089:*)0 )0/ +, )+&+)3$&A,3*)+, 10 2/)3%* &/ =,&/I!  4 ,*(30(*+ 10, 0bC$3*70, $ 1+, +3*7*1+1$, 5&$7*,3+, 5+&+ 0 2/)3%* &/ =,&/ )0/ +, 1*&$3&*c$, $

5&*0&*1+1$, 1+, 508A3*)+, $ 5&0:&+/+, (+)*0(+*, 1$ 2.Y^ $ 1$,$(7087*/$(30 *(1>,3&*+8I!  4 &$)$53*7*1+1$ %+70&g7$8 50& 5+&3$ 1$ $(3*1+1$, )0(,>83+1+,< $/ $,5$)*+8 $/5&$,+,< 9&:\0,

1$ :07$&(0< >(*7$&,*1+1$,< *(,3*3>*[q$, 1$ 2 . Y^ $ 5&0:&+/+, 1$ )005$&+[\0 $/ d/b*30(+)*0(+8 $ *(3$&(+)*0(+8I

!  4, 50,,*b*8*1+1$, 1$ *(A)*0 */$1*+30 1+, +3*7*1+1$,< )0/ b+,$ (+ )&*+[\0 1+  P##'6,/01'

2/)3%* &/ =,&/ $ (+ >3*8*c+[\0 1$ */97$*, H>$ 501$/ ,$& 1*,50(*b*8*c+10, 5+&+ 0 2/)3%* &/

=,&/ $/ )+&g3$& 3$/50&g&*0_

-$./,1&Y*&

4, $,3*/+3*7+, 5&$8*/*(+&$, 1$ *(7$,3*/$(30, $ &$30&(0, 5$&/*3$/ 5&$7$& H>$ 0 2/)3%* &/ =,&/ ` 7*g7$8 ,$ %0&$/ )0(,3&>A1+, +, 5+&)$&*+, 5&$)0(*c+1+, ($,3$ 10)>/$(30_ 4, )0(3&*b>*[q$, 10,$30& 5jb8*)0 ,$&\0 &$$/b08,+1+, 5$80, */50,30, :$&+10, $ 5$80 1$,$(7087*/$(30 5&05*)*+105$80 2/)3%* &/ =,&/I 0, *(7$,3*/$(30, 10 ,$30& 5&*7+10 ,$&\0 &$$/b08,+10, 5$8+ $k580&+[\0)0/$&)*+8 10, */97$*, $ $,3+)*0(+/$(30, (0 G+&H>$< b$/ )0/0 50& )'M/+$,*# 10, &$,>83+10, 1+,$/5&$,+, )>C+ )&*+[\0 $ 1$,$(7087*/$(30 3*7$&$/ +50*0 10 2/)3%* &/ =,&/_

U )$(g&*0 (+)*0(+8 $ *(3$&(+)*0(+8 1$ +50*0 + 5&0:&+/+, 1$ )*'()*+< 3$)(080:*+ $ *(07+[\0< +?/@,$/$# &* >.'A/01' $ + %.,A*)#,&/&*# ,.'A/&')/# ,>:$&$ H>$ +, 5+&)$&*+, )*3+1+, ($,3$ $,3>10,\0 7*g7$*,_ 20/ $%$*30< 0 4').*++ T]4 7"4?< $/ m07+ ^0&H>$< >/ 10, /+*, +7+([+10, ?/@,$/$#

&* >.'A/01' $/ d/b*30 />(1*+8< %0* 7*+b*8*c+10 5$8+ 5+&)$&*+ 1+ G&$%$*3>&+ 1$ m07+ ^0&H>$< 1+4').*++ H.,A*)#,$M   ZJ,3+10, ?(*10,] $ 10 7*6K.,'.  Z^,&+$8]< +8`/ 10 +50*0 1$ $/5&$,+, )0/0 +T00:8$_ m$,,$ )0(3$k30< + 7*+b*8*1+1$ 10 2/)3%* &/ =,&/ ` 3+/b`/ &$%0&[+1+ 5$80 ,$> /01$80*(07+10&< &$%8$3*10 5$80 ,$> 5+&+8$8*,/0 )0/ +, )+&+)3$&A,3*)+, 10 4').*++ T]4 7"4?_ 

m$,,+ 8*(D+< 1$ /010 +(g80:0 +0 4').*++ T]4 7"4?U 0 2/)3%* &/ =,&/ 5&05q$l,$ + >(*& *8D+, $)+/*(D+& 5+&+ + %0&/+[\0 1$ +&H>*5`8+:0, $ )0(3*($(3$,_ J,,+ +b0&1+:$/ ` *8>,3&+1+ 5$80?'#(,$/+ &* O*L*)5.6,/ *- E)*/# ./ L)'.$*,)/ &' 6'.K*6,-*.$'U +3>+(10 $/ ,*(30(*+ )0/ >/

)$(3&0 1$ )8A(*)+, $ >/+  (+/$/L')-/ &* ,.'A/01' *- 6,5.6,/# &/ #/:&*< +b$&30, p 5&$,3+[\0 1$,$&7*[0, 1$ ,+j1$ $/ )+&g3$& >(*7$&,+8_ .+/b`/ ` *8>,3&+1+ 5$8+ 5&$,$([+ 1$ >/+ (+/$/L')-/ &*

,.'A/01' *- *&%6/01'U *.#,.' * 6%+$%)/< )>C+, +3*7*1+1$, 1$/+(1+/ + ,*($&:*+ 1$ 5&+3*)+/$(3$301+, +, $,5$)*+8*1+1$, $k*,3$(3$,< 1$,1$ +&3$ + c0080:*+< 5+,,+(10 50& g&$+, )0/0 1*&$*30<)*'()*+, 508A3*)+, $ ,0)*+*,< D*,39&*+< $(:$(D+&*+< /$1*)*(+< 5$1+:0:*+ $ %*80,0%*+_

W+*, >/+ 7$c (+ 8*(D+ 10 4').*++ T]4 7"4?U 0 2/)3%* &/ =,&/ ` )0()$b*10 $ */58+(3+10 )0/0>/ *.$* &' .'A' (/)/&,8-/ #'6,/+   H>$ $/$&:$ (0 )$(g&*0 />(1*+8< + 9'6,*&/&* &'

4'.K*6,-*.$'_ G0& *,,0< 0 2/)3%* &/ =,&/  b>,)+&g 503$()*+8*c+& + />83*1*,)*58*(+&*1+1$< +,*($&:*+ 1+, $,5$)*+8*1+1$, $ +b0&1+:$(, (\0 8*($+&$, 1$ 5$(,+/$(30< (+ $,5$&+([+ 1$ H>$ $,,+,$C+ >/+ 1+, $,3&+3`:*+, ,*:(*%*)+3*7+, H>$ 501$/0, 1*,50& 5+&+ ,>5$&+& 0, */$(,0, $ )0/58$k0,

5&0b8$/+, H>$< 1$ /010 )&$,)$(3$< +%8*:$/ 3+(30 + (0,,+ (+[\0 H>+(30 + 5&95&*+ ,0)*$1+1$/>(1*+8_

Page 17: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 17/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!i 

:;  :.'#$)156$

J,3$ 10)>/$(30 1$,)&$7$ 0 /01$80 )0()$*3>+8 5&$8*/*(+& 5&050,30 5+&+ 0 2/)3%* &/ =,&/< +1$(0/*(+[\0 ,*(3`3*)+ ,>:$&*1+ 5+&+ 0 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;,#$),$'

<*&*)/+ _ J,,$ 5+&H>$ %0* 1$%*(*10 5$8+ 8$:*,8+[\0 10 6*,3&*30 =$1$&+8

B!

 )0/ 0 0bC$3*70 1$ %0/$(3+&+ */58+(3+[\0 $ 03*/*c+& + )+5+)*3+[\0 )*$(3A%*)+ 1$ )$(3&0, 1$ &$%$&'()*+ $/ 1$,$(7087*/$(30D>/+(0< 5$,H>*,+< $,3>10,< $(,*(0< $1>)+[\0 $ ,+j1$ 1+ &$:*\0 10 6= $ 10 ,$> $(30&(0_

U /01$80 5&$8*/*(+& 5&050,30 ` %&>30 1+, +3*7*1+1$, 10 FG&0C$30 1$ G$,H>*,+ $ 6$,$(7087*/$(30"#$%&'# ()*+,-,./)*# (/)/ /(',/) / ,-(+/.$/01' &' 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &'

;,#$),$' <*&*)/+ e_ J,,$ 5&0C$30 %0* &$+8*c+10 1$ !K (07$/b&0 1$ BE!B + Q! +:0,30 1$ BE!R 5$8+$H>*5$ &$8+)*0(+1+ /+*, +b+*k0< )0/ 0 ,>50&3$ +1/*(*,3&+3*70 10 2$(3&0 1$ 450*0 +06$,$(7087*/$(30 .$)(089:*)0< 1+ ?(*7$&,*1+1$ 1$ @&+,A8*+< $ )0/ &$)>&,0, )0()$1*10, 5$8+?(*\0< 5&07$(*$(3$, 1$ J/$(1+ G+&8+/$(3+& 10 S$(+10& #01&*:0 #088$/b$&:_BB 

6>&+(3$ + &$+8*c+[\0 10, 3&+b+8D0,< 0b,$&70>l,$ H>$ + )0(,$)>[\0 10, 0bC$3*70, 5&$7*,30, 5+&+ 02/)3%* &* 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;< 1$/+(1+&g *(3$(,+ ,*($&:*+ 1+, 2*'()*+, 1+S+j1$ )0/ +/58+ :+/+ 1$ 0>3&0, ,$30&$,< 1$,1$ J1>)+[\0 $ @*080:*+ +3` m+(03$)(080:*+ $W>83*/A1*+,_ 4 5$&,5$)3*7+ 1$,,$ +/g8:+/+ 1$ $,5$)*+8*1+1$, ,>:$&*> >/+ (07+ 1$(0/*(+[\05+&+ + *(*)*+3*7+ l 2/)3%* &/ =,&/< + H>+8 %0* +103+1+ 50*, ,*(3$3*c+ +, )+&+)3$&A,3*)+, 5&$3$(1*1+,5+&+ 0 (07$8 ?/@,$/$ &* >.'A/01'  $ %+)*8*3+ + ,>+ *1$(3*%*)+[\0 $/ d/b*30 (+)*0(+8 $*(3$&(+)*0(+8_

@&+,A8*+< 6=< BN 1$ (07$/b&0 1$ BE!R

GM10%* C>/.0/( )* C#(E(,H$ * (1'$#*& )$ D*,('O#0$

208+b0&+10&$, 708>(3g&*0,< $/ 3$/50 5+&)*+8-

! W0>&+1 @$8+)*+(0< W`1*)0< G&0%$,,0& 1+ ?(@< 200&1$(+10& T$&+8< !P!!PBE!B + Q!PNPBE!R! a$&+810 20&1$*&0< W`1*)0< 200&1$(+10& .`)(*)0< ,. -*-'),/-< 1$ !P!!PBE!B + BBPRPBE!R

208+b0&+10& $/ 3$/50 5+&)*+8< @08,*,3+ (0, 5$&A010, !P!!PBE!B + QEPRPBE!Q $ !P!!PBE!Q + Q!PiPBE!R< $)08+b0&+10& 708>(3g&*0 (0, 5$&A010, *(3$&/$1*g&*0,_

! #0b$&30 W_ S508*10&0< J(:$(D$*&0< 60>30& $/ =A,*)+< G$,H>*,+10& ,0b&$ ?/@,$/$# &* >.'A/01'< #$8+30&

GM10%* )* 9%$0$

<$,&0&'(&P%*&M10&()$#(& *2 '*2%$ %(#/0(,4

! ^(:&*1 f*/$($c 487$,< J)0(0/*,3+< 1$ !P!!PBE!B + QEPRPBE!Q! G$(D+ a$&)A8*+ W+330,< T&+1>+1+ $/ 20/>(*)+[\0 S0)*+8 $ W+&n$3*(:< 1$ !P!!PBE!Q + QEPRPBE!R! 4(+ 28g>1*+ G*(D$*&0 1+ S*87+< W$,3&$ $/ 20/>(*)+[\0< o*)$()*+1+ $/ J1>)+[\0< 1$ !PhPBE!R + Q!PiPBE!R

-$,(E$#()$#(& N$,1.'W#0(&= *2 '*2%$ %(#/0(,4

! 4((+ O+8$(3*(0 G$1$&($*&+, @$8+)*+(0< 6$,*:($& T&g%*)0< 1$ !P!!PBE!Q + QEPRPBE!R! W+&+ O*8$8+< 6$,*:($& T&g%*)0 $ =039:&+%+< 1$ !P!!PBE!Q + QEPRPBE!R

B!  6$)&$30 BR_REMPBEER $ o$*, 20/58$/$(3+&$, (K iBBPBEEM $ NRBPBE!B< )0/ 5>b8*)+[\0 (0 6*g&*0 U%*)*+8 10 6=< &$,5$)3*7+/$(3$< $/-

BPBPBEEM< !LPRPBEEM $ BLP!PBE!BBB

 J/$(1+ G+&8+/$(3+& (K BL!MEE!N

Page 18: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 18/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!N 

::;  +*'$)$,$70(

U /01$80 )0()$*3>+8 5&$8*/*(+& 5+&+ 0 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;,#$),$'

<*&*)/+  %0* $8+b0&+10 )0/ 0 +50*0 1+ J*$'&'+'8,/ &' ;*#*.A'+A,-*.$' O*8,'./+ >.'A/&') _ J,,+/$301080:*+ %0* %0&/>8+1+ (0 *(A)*0 1+ 1`)+1+ 1$ !LLE $ 3$/ ,*10 +5$&%$*[0+1+ /$1*+(3$ + ,>++58*)+[\0 +0 5&0C$30 1$ 1*7$&,0, ?/@,$/$# &* >.'A/01'  Z*()8>*(10 2/)3%*# 7*6.'+B8,6'#<>.6%@/&')/# &* "-()*#/# $ 7*6.B('+*#] (0 @&+,*8 $ (0 $k3$&*0&_BQ 

4 J*$'&'+'8,/ &' ;*#*.A'+A,-*.$' O*8,'./+ >.'A/&') < 1$,)&*3+ $/ 1*7$&,+, 5>b8*)+[q$,<BR 5&$)0(*c+ H>$ + $8+b0&+[\0 10 W01$80 20()$*3>+8 ; + ,$:>*& 3+/b`/ 1$(0/*(+10 G&0C$3020()$*3>+8 l 1$ >/ G+&H>$ .$)(089:*)0 ` *(*)*+10 5$8+ *1$(3*%*)+[\0 $ +(g8*,$ 10, +,5$)30,&$8$7+(3$, 10 )0(3$k30 $/ H>$ + *(*)*+3*7+ $,3+&g *(,$&*10_ J,,$ 5&0)$,,0 %>(1+/$(3+ +$8+b0&+[\0 10 ^%/&)' 4'.6*,$%/+ < )0/5&$$(1*10 )0/0 >/ 10)>/$(30 H>$ 1$,)&$7$ +*(3$&5&$3+[\0 10, 5&0C$3*,3+, H>+(30 +0 )0(3$k30< b$/ )0/0 5$&/*3$ + 1$%*(*[\0 1+,;,)*$),_*# H>$ 1$7$/ 0&*$(3+& 0 3&+b+8D0 )0/0 >/ 3010_ 4 b>,)+ 1$ +3$(1*/$(30 + $,,+,

6*&$3&*c$, 5$&/*3$ + %0&/>8+[\0 10 2)'N*$' 4'.6*,$%/+ 2)*+,-,./) &' 2/)3%*< 0 H>+8 ` $(3\0,>b/$3*10 p 7+8*1+[\0 5$8+ )0/>(*1+1$ $(7087*1+_ U 2)'N*$' 4'.6*,$%/+ =/+,&/&' ` $(3\0*/58$/$(3+10_ 4 +7+8*+[\0 10, &$,>83+10, 5$&/*3$ )0&&$[q$,< +, H>+*, 501$/ +%$3+& $3+5+,5&`7*+, 10 %8>k0 10 5&0C$30< )0/0 *8>,3&+10 (+ =*:>&+ ^^_!_

J071#( ::;U; J,1Z$ )* G'(%(& )$ "#$L*'$ -$./*0'1(, )* 12 "(#M1* C*/.$,O70/$

BQ 6$,3+)+/l,$-

! G+&H>$, .$)(089:*)0, J/5&$,+&*+*, $ G+&H>$, 2*$(3A%*)0, $ .$)(089:*)0,` =PF"7"4 2/)X C 2/)3%* 7*6.'+B8,6' &' =/+* &' 9,.'# Z#S]I 2/)3%*

7*6.'+B8,6' J,#,'.*#< G&07*()*+ 1$ W*,*0($,< 4&:$(3*(+I 2/)3%* 7*6.'+B8,6' &* 2/$' G)/.6' a G#]I 2/)3%* 7*6.'+B8,6' H@*)/@/ ZWT]I 2/)3%*

7*6.'+B8,6' 9*)8,(* l 9*)8,(*7*6 a SJ]I 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' 2H4O9 C 7"4Tb2H4  Z#S]I 2/)3%* &* 4,5.6,/U 7*6.'+'8,/ * >.'A/01' &/

H.,A*)#,&/&* &* 4/S,/# &' 9%+  ; 7*6.'H49 Z#S]I 2/)3%* 7*6.'+B8,6' 4/(,$/+ ;,8,$/+  Z6=]I 2/)3%* 7*6.'+B8,6' &* >.L')-E$,6/ &* G%*.'# P,)*#<4&:$(3*(+ Z+3>+8/$(3$ *(,$&*10 (0 ;,#$),$' 7*6.'+B8,6' &* G%*.'# P,)*#]I 2/)3%* 7*6.'+B8,6' &* "6'.*8B6,'# &* 4/),/6,6/ ZJS]I G+&H>$.$)(089:*)0 W$3&0508*3+(0 1$ O*39&*+ ZJS]I "#(/0' &* >.'A/01' 7>4 C J/),.8E ZG#]I 2/)3%* 7*6.'+B8,6' >$/,(%  ZG#]I 2/)3%* 7*6.'+B8,6'

4>"T7"4  Z#S]I $ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' &* +/ H.,A*)#,&/& T/6,'./+ &* P#%.6,B. < G+&+:>+*I

! G&0:&+/+, .$)(0508*3+(0,- 2')$' P+*8)* 7*6.B('+*  Z#S]< 2*$)B('+,# 7*6.B('+,#  Z#f]< J/),.8E 7*6.B('+*  ZG#]< 2/$' G)/.6' 7*6.B('+*  ZG#]<H@*)+D.&,/ 7*6.B('+* ZWT]< H@*)/@/ 7*6.B('+,# ZWT]< >$/N%@E 7*6.B('+,# ZWT] $ 9*))/ V/:6K/ 7*6.B('+* Z#S]I

! S*,3$/+, 1$ ^()>b+[\0 1$ J/5&$,+, $ ^()>b+10&+, 1$ J/5&$,+,-  2)'8)/-/ "-@)/(/ &* P(',' /' ;*#*.A'+A,-*.$' &* T'A/# "-()*#/# &*

G/#* 7*6.'+B8,6/ P8)'(*6%E),/ * W 7)/.#L*)5.6,/ &* 7*6.'+'8,/ C 2Ob"7PI 2)'N*$' >.6%@/&')/# &* "-()*#/# *- 4''(*)/01' >.$*)./6,'./+U

?(*\0 ^(3$&(+)*0(+8 1$ .$8$)0/>(*)+[q$, ZT$($b&+]< G&0:&+/+ 1+, m+[q$, ?(*1+, 5+&+ 0 6$,$(7087*/$(30 $ 4:'()*+ m+)*0(+8 1$

.$8$)0/>(*)+[q$, l 4m4.Jo Z@&+,A8*+]I $ >.6%@/&')/ &* "-()*#/# &* G/#* 7*6.'+B8,6/ &*+ >.#$,$%$' T/6,'./+ &* >.A*#$,8/6,B. M 4/(/6,$/6,B.&* 7*+*6'-%.,6/6,'.*# C >T>47"F< o*/+< G$&>_

BR G0& $k$/580- vSGUo^6U#U< #_ !LNL< !LLR< !LLM< !LLN l +< !LLN l b< !LLL l +< !LLLlb< BEE!w< vSGUo^6U#U< #_ $3_ +8_< BEEB< BEER @$&:+/0 l +<

BEERI @$&:+/0 l b< BEERI BEEhI BEEMI BEENI BEELI BE!E l +I BE!E l bI BE!! l +I BE!!l bwI vW4xx4#UoU< 2_ BEEQw< v4oOJS =^oaU< f_ BEERw< vT4o^4m<2_ BEERw< vSGUo^6U#U< #_ $ 4?6y< f_ BEENw< v2a^4G4m^lSU?.U< W_ $3 +8_ BEENw_

!"#$%&#'(% *% +&%,-.% /%01-2.3#"

4-5202'(% *#6 42&-.&27-6 !6.&#.8921#6

:%&;3"#'(% *% <3#*&% /%01-2.3#"

=0>"26- *% /%0.-?.%

+&%1-66% *- 2;@"#0.#'(% *% +&%,-.%

/%&&-'A-6

=B#"2#'(% *%6 &-63".#*%6

:"3?% *- !.#@#6 *# C-.%*%"%92# *% 4-6-0B%"B2;-0.% D-92%0#" E0%B#*%&

Page 19: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 19/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!L 

41*)*0(+8/$(3$< + W$301080:*+  )0(,*1$&+ H>$ >/ G+&H>$ .$)(089:*)0 ` )0(,3*3>A10 5$8+)0(C>:+[\0 1$ 3&', b+,$, Z%A,*)+< %>()*0(+8 $ 1$ 7*+b*8*1+1$]< +, H>+*, ,\0 1$%*(*1+,< (0 G&0C$3020()$*3>+8< + 5+&3*& 1+, 6*&$3&*c$,< )0(%0&/$ *8>,3&+10 (+ =*:>&+ ^^_B_

J07; ::;R4 G,*2*.'$& *&&*./0(0& )* 12 %(#M1* '*/.$,O70/$ _

"  U ^%/&)' 4'.6*,$%/+  )0&&$,50(1$ +0 )0(C>(30 1$ )0()$*30,< D*593$,$, $ 5&$/*,,+, H>$

%>(1+/$(3+/ 0, /01$80, +103+10, 5+&+ 0 5+&H>$ $ 0&*$(3+/ +, 30/+1+, 1$ 1$)*,\0_J,,$ H>+1&0 ` %0&/+10 50& +(g8*,$, $ ,A(3$,$ H>+(30 p 6,)6%.#$D.6,/

Bh (+ H>+8 0 5+&H>$,$ *(,$&$< $ H>$ *()8>* 395*)0, )0/0-

!  4, 0&*:$(, $ /03*7+[q$, 10 $/5&$$(1*/$(30I!  4,5$)30, 508A3*)0,< $)0(z/*)0, $ )>83>&+*, 1+ )*1+1$< &$:*\0< $,3+10< 5+A, $

)0/>(*1+1$ 1$ (+[q$, $/ H>$ ,$ ,*3>+ + *(*)*+3*7+< +8`/ 10, &$,5$)3*70,&$)>&,0, (+3>&+*,< %0(3$, 1$ $($&:*+< )8*/+< 50,*[\0 $ %$*[q$, :$0:&g%*)+,I

!  Jk5$)3+3*7+, 1+, 5+&3$, *(3$&$,,+1+, (+ *(*)*+3*7+I!  4 $k5$&*'()*+ (+)*0(+8 $ *(3$&(+)*0(+8 1$ ?/@,$/$# &* >.'A/01'I

!  .$(1'()*+, $ $,3>10, 5&0,5$)3*70, H>$ +%$3+/ 0 G+&H>$ .$)(089:*)0_

"  4 G/#* <%.6,'./+   )0/5&$$(1$ + :07$&(+([+< 0 )0(C>(30 1$ 0bC$3*70,< %*80,0%*+,<*(,3&>/$(30, $ 5&0)$1*/$(30,< b$/ )0/0 +, &$1$, 1$ &$8+)*0(+/$(30, 10 G+&H>$.$)(089:*)0_ 41/*3$l,$ H>$ + :07$&(+([+ ` %0&/+1+ 5$8+ V*#$1' "#$)/$I8,6/ ZH>$ 1$%*($0, &>/0, $,3&+3`:*)0, $ :&+(1$, 8*(D+, 1+ *(*)*+3*7+] $ 5$8+ V*#$1' "S*6%$,A/ Z&$,50(,g7$85$8+ 05$&+)*0(+8*c+[\0 10, 58+(0, +5&07+10,< 1$,$(7087*/$(30 5&g3*)0 10$/5&$$(1*/$(30 $ &$5&$,$(3+[\0 *(,3*3>)*0(+8 10 G+&H>$ .$)(089:*)0]_

"  4 G/#* <R#,6/ ` %0&/+1+ 5$8+, 5&05&*$1+1$, */0b*8*g&*+, $ *(%&+$,3&>3>&+, >3*8*c+1+, 5$8+,$(3*1+1$, &$,*1$(3$, (0 G+&H>$ .$)(089:*)0_

"  4  G/#* &* =,/@,+,&/&* ` )0(,3*3>A1+ 5$80 )0(C>(30 1$ )0(1*[q$, H>$ +,,$:>&+/ +$k*,3'()*+ 10 5+&H>$ 3$)(089:*)0< )0(,*1$&+(10 $,%$&+, )0/0 + *(,3*3>)*0(+8< 508A3*)+<3`)(*)+< +/b*$(3+8< )>83>&+8 $ $)0(z/*)0l%*(+()$*&+_

:::; `1()#$ -$./*0'1(, * I0#*'#0[*& %(#( $ !'"31* )' 40)' 

U X>+1&0 20()$*3>+8 $ +, 6*&$3&*c$, 5+&+ 0 2/)3%* &/ =,&/ %0&+/ %0&/>8+10, 5$8+ $H>*5$ 3`)(*)+1$,3$ 5&0C$30 )0/ b+,$ $/ +,5$)30, &$8$7+(3$, 5+&+ 0 3&+b+8D0< (0 d/b*30 10 )0(3$k30 $/ H>$,$ *(,$&$ + *(*)*+3*7+_ U, +,5$)30, ,$8$)*0(+10,< 10&+7+(3$ 1$(0/*(+10, 1$ A*)$*.$*# &*

 (*#3%,#/< ,\0-

!_  4 S0)*$1+1$ 10 20(D$)*/$(30- >/ (070 5+&+1*:/+ $/ d/b*30 />(1*+8B_  #$,50,3+, +0, 1$,+%*0, 1+ S0)*$1+1$ 10 20(D$)*/$(30

Bh U )0()$*30 1$ 6,)6%.#$D.6,/ ` *(,5*&+10 $/ vW4#€4S< f>8*g(< !LMEw_

!"#$%& (&)*+,-./)+

0"1&

2%*)/+*",

0"1&

231/)"

0"1& 4&

5/"6/,/4"4&

7/#&8#/9&1 :18#"8;./)"1

Page 20: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 20/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

BE 

Q_  20()$*30 1$ ^(07+[\0R_  20()$*30, $ )8+,,*%*)+[\0 1$ ?/@,$/$# &* >.'A/01' h_  .$(1'()*+, 10, ?/@,$/$# &* >.'A/01' M_  #$)>&,0, $ &$)$*3+, 5+&+ 0, G+&H>$, .$)(089:*)0i_  4 T07$&(+([+ 1$ G+&H>$, .$)(089:*)0,N_  4 1$%*(*[\0 1$ ,$30&$, 5&*0&*3g&*0, $/ G+&H>$, .$)(089:*)0,

L_  #$H>*,*30, 5+&+ 0 ,>)$,,0 1$ G+&H>$, .$)(089:*)0,!E_  ?/@,$/$# &* >.'A/01' $ 2)'N*$'# O*8,'./,# 2/)/ ' <%$%)' !!_  ?/@,$/$# &* >.'A/01' &$8$7+(3$, 5+&+ 0 5&0C$30 10 2/)3%* &/ =,&/ !B_  U )0(3$k30 10 6*,3&*30 =$1$&+8 $ J(30&(0!Q_  W$3+, 1+ U&:+(*c+[\0 1+, m+[q$, ?(*1+,!R_  G08A3*)+ m+)*0(+8 1$ 2*'()*+< .$)(080:*+ $ ^(07+[\0!h_  U S$30& S+j1$ $/ d/b*30 />(1*+8 $ (0 @&+,*8

G+&+ )+1+ A*)$*.$* &* (*#3%,#/< +, *(%0&/+[q$, %0&+/ )08$3+1+, $/ 5>b8*)+[q$,< 50&3+*, (+^(3$&($3< 7*,*3+, 3`)(*)+, $ $(3&$7*,3+, )0/ 5$&,0(+8*1+1$, &$8$7+(3$, 5+&+ 0 5&0C$30_ U,&$,>83+10, 10 3&+b+8D0 1$ +(g8*,$ $ ,A(3$,$< $/ )+1+ >/+ 1$,,+, 7$&3$(3$,< ,\0 +5&$,$(3+10, +

,$:>*&_

:::;U; 9 F$/0*)()* )$ -$.H*/02*.'$4 12 .$N$ %(#()072( &$/0(, *2 h2E0'$ 21.)0(,

J/ )0(%0&/*1+1$ )0/ + 7*'),/ &/ 7)/.#,01' &* 2/)/&,8-/#<BM +1/*3$l,$ H>$-

1. 4 9'6,*&/&* >.&%#$),/+ < + $&+ *(*)*+1+ Dg 1>c$(30, $ )*(H>$(3+ +(0, 5$8+ )0(C>:+[\0 1$$,3&>3>&+, $)0(z/*)+, $ 508A3*)+, *()8>,*7+, l +17*(1+, 1+ #$708>[\0 1$ !MNN (+^(:8+3$&&+<Bi 0 ^8>/*(*,/0 $ + #$708>[\0 ^(1>,3&*+8< $k+>&*>l,$ $ $,3g ,$(10 ,>b,3*3>A1+5$8+ S'6,*&/&* &' 4'.K*6,-*.$'< $(:$(1&+1+ 5$8+ +)$8$&+[\0 10, +7+([0, )*$(3A%*)0, $3$)(089:*)0, 1+, j83*/+, 1`)+1+,I

2. 2+1+ >/+ 1$,,+, $&+, ` *(3$&5&$3+1+ )0/0 >/ (/)/&,8-/ #'6,/+ < 1$%*(*10 )0/0 0 (/&)1'

&*  (*)6*(01' &/ )*/+,&/&* * &* )*#('#$/ /'# #*%# &*#/L,'# H>$ )+&+)3$&*c+ 1$3$&/*(+1+,0)*$1+1$I

3. G0& ,>+, )+&+)3$&A,3*)+, &$708>)*0(g&*+,< +, 3&+(,*[q$, 1$ 5+&+1*:/+ ,0)*+8 )&*+/ +/$+[+,$ 050&3>(*1+1$, $k3&+0&1*(g&*+, p, :$&+[q$, H>$ +, 7*7$()*+/I

4. U, 5&0b8$/+, 3&+c*10, 50& >/ (070 5+&+1*:/+ ,9 3'/ ,08>[\0 (0 d/b*30 10 (0705+&+1*:/+I

5. J/ >/ (070 5+&+1*:/+< >&:$ H>$,3*0(+& )0()$*30, $ *(,3&>/$(30, D$&1+10, 105+&+1*:/+ $k+>&*10I

6. 20()$*30, $ *(,3&>/$(30, *(07+10&$, $ &$708>)*0(g&*0, ,\0 $,,$()*+*, 5+&+ 7$()$& 0,

1$,+%*0, 1$ >/ (070 5+&+1*:/+_7. ?/ (070 5+&+1*:/+ )&*+ $(3$, 5&95&*0,< H>$ ,9 501$/ ,$& )0/5&$$(1*10, (0 d/b*30 10

(070 5+&+1*:/+I8. 4 3&+(,*[\0 5+&+ >/ (070 5+&+1*:/+< 50& 5+&3$ 1$ >/+ ,0)*$1+1$< 501$ ,$& />*30 1*%A)*8_

4 a*,39&*+ $(,*(+ H>$ +, ,0)*$1+1$, H>$ (\0 )0(,$:>$/ )0/5&$$(1$& $ $%$3>+& 0, #/+$'#

 (/)/&,8-/,# ($)$,,g&*0, 501$/ )0(1$(+&l,$ p $,3+:(+[\0 0> p $k3*([\0_BN 

4 3+b$8+ + ,$:>*& +5&$,$(3+ >/+ )0/5+&+[\0 $(3&$ + S0)*$1+1$ ^(1>,3&*+8 $ + S0)*$1+1$ 1020(D$)*/$(30_

BM  vSGUo^6U#U< #_ !LNL< !LLM< !LLi< !LLN< !LLLw $ vSGUo^6U#U< #_ $3 +8_ BEE!< BEEB< BEEM< BEEN< BEEL< BE!Ew< vSGUo^6U#U< #_ $3 +8_< BE!! l

205$(D+:>$w< vSGUo^6U#U< #_ $3 +8_< BE!! l S3+(%0&1w< vSGUo^6U#U< #_ $3 +8 l MB )0+>30&$, ; #$)*%$ BE!QwBi

 O*1$< 50& $k$/580- v42JWUTo?< 6_I #U@^mSUm< f_< BE!BwBN

 O*1$< 50& $k$/580- v6^4WUm6< f_< BEEhw< v42JWUTo?< 6_I #U@^mSUm< f_< BE!Bw< v.Uym@JJ< 4_ f_< !LRMw

Page 21: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 21/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

B! 

C(E*,( :::;UBL

 

J('$# F$/0*)()* :.)1&'#0(, F$/0*)()* )$ -$.H*/02*.'$+*#/()$ W$&)+10 10/`,3*)0<

$k5+(1*10 50& :>$&&+,_J)0(0/*+ :80b+8*c+1+< &$:>8+/$(3+1+ 50& +)0&10,*(3$&(+)*0(+*,_

J('$#*& /H(N*& )(

/$2%*'0'0N0)()*

)(& .(5Y*&

!  W\0 1$ 0b&+ b+&+3+<!  2+5*3+8<

!  #$)>&,0, (+3>&+*,_

4 $1>)+[\0 10 5070 $ + ,>+ )+5+)*1+1$ 1$ :$&+& $ >3*8*c+&)0(D$)*/$(30, $ *(07+[q$, $/ 3010, 0, 10/A(*0,_

+$)*,$& %$,K'0/$& 2$(3&+8*c+[\0 508A3*)+_ 6$,)$(3&+8*c+[\0 $ 7+80&*c+[\0 1+ 1$/0)&+)*+_c#7(.0[(56$ )$&

%(K&*&m+[\0l$,3+10_ 20/>(*1+1$ 1$ m+[q$,< 3+*, )0/0 + ?(*\0 J>&05$*+ $ 0

WJ#2US?o_",(.*L(2*.'$ W01$80, b+,$+10, (+

$708>[\0 8*($+& $ (+5&$7*,*b*8*1+1$_

W01$80, )+5+c$, 1$ *()0&50&+& 5&0C$[q$, (\0 8*($+&$, $3&+3+& 1$ ,*3>+[q$, 1$ :&+(1$, 1*/$(,q$, $ )0/58$k*1+1$<3$(1$(10 + #,$%/0c*# &* #,.8%+/),&/&*#_

"(%*, )$ 7$N*#.$ =0&3$ *(3$&7$([\0 (+$)0(0/*+_

U T07$&(0 30&(+l,$ /+*, ')8/.,_/&') < /$(0, *S*6%$') _

+*0$& )*

/$21.0/(56$W$*0, 1$ )0/>(*)+[\080)+*, $ )0/ )+5+)*1+1$

8*/*3+1+_

#$1$ 0530$8$3&z(*)+ $/ d/b*30 />(1*+8< *(3$&+3*7+< )0/)+5+)*1+1$ 7*&3>+8/$(3$ *8*/*3+1+< $ +)$,,A7$8 + )>,30,

&$1>c*10, 1$ H>+8H>$& 50(30 10 58+($3+_9E$#)(7*.& ^,08+/$(30 1+,

$,5$)*+8*1+1$,_^(3$&1*,)*58*(+&*1+1$ $ ,*($&:*+ $(3&$ *(,3*3>*[q$, $$,5$)*+8*1+1$,_

"#0./0%(0&

0.)d&'#0(& *

&*#N05$&

!  G$3&0H>A/*)+!  4>30/0b*8A,3*)+!  20(,3&>[\0 )*7*8!  4:&0*(1j,3&*+!  J8$3&0$8$3&z(*)+!  .$)(080:*+ 1+

^(%0&/+[\0 $20/>(*)+[\0

!  S+j1$!  .>&*,/0!  O$,3>g&*0

48`/ 1+, *(1j,3&*+, $ ,$&7*[0, +0 8+10< H>$ )0(3*(>+&\0*/50&3+(3$,< :+(D+&\0 &$8$7d()*+ +, )0(7$&:'()*+, 1$1*7$&,+, $,5$)*+8*1+1$, 5+&+ +/58*+& +, %&0(3$*&+, 10)0(D$)*/$(30 $ &$,087$& 5&0b8$/+, 1$ :&+(1$)0/58$k*1+1$_ Jk$/580,-!_  20(7$&:'()*+ 1+, 3$)(080:*+, 1+ *(%0&/+[\0 $

)0/>(*)+[q$, $ $8+b0&+[\0 1$ )0(3$j10, Z.^2]_B_  2*'()*+, 1+ S+j1$< )0(C>:+(10 /$1*)*(+< b*03$)(080:*+<

(+(03$)(080:*+< b*080:*+ ,*(3`3*)+< .^2< &0b93*)+< $3)_Q_  J($&:*+- %0(3$, +83$&(+3*7+, $ >,0 $%*)*$(3$_R_  .>&*,/0 )>83>&+8< )0(C>:+(10 )*'()*+, 1+ ,+j1$<

$,50&3$,< 8+c$&< $1>)+[\0 $ )>83>&+_h_  T$,3\0 10 /$*0 +/b*$(3$ $ 10 $,5+[0 ,0)*+8/$(3$

)0(,3&>A10_

F17*&'6$ )* I0#*'#0[4 U 2/)3%* &/ =,&/ 1$7$&g ,$& )0()$b*10 $ */58$/$(3+10 )0/0 >/ ?/@,$/$

&* >.'A/01' p 8>c 1+, &$+8*1+1$, 10 5+&+1*:/+ ,0)*+8 $/$&:$(3$ $/ d/b*30 *(3$&(+)*0(+8< +S0)*$1+1$ 10 20(D$)*/$(30_ ^,,0 */58*)+< 50& $k$/580< + +10[\0 1$ +b0&1+:$(, )0/ b+,$ $/5&0C$[q$, (\0 8*($+&$, $ />83*1*,)*58*(+&$,< $/ 8>:+& 1$ 5&0C$[q$, 8*($+&$, $ %>(1+/$(3+1+,(+ %&+:/$(3+[\0 10 )0(D$)*/$(30< 3A5*)+, 10 5+&+1*:/+ ,0)*+8 $k+>&*10< + S0)*$1+1$^(1>,3&*+8_

BL O*1$< 50& $k$/580- v@U?o6^mT r_J_ !LMRw< v24S.JooS W_ $ a4oo G_ !LLRw< v6#?2rJ#< G_ !LLLw< v6#?2rJ#< G_ =_ BEEBw< v=#^J6W4m< ._ o_- BEEhw<

vr4U< f_ BEEhw< vr?#x}J^o< #_ BEEhw< vUaW4J< r_< BEEMw< vGU#.J#< W_ J_< !LLLw< vSGUo^6U#U< #_< !LNL< !LLR< !LLM< !LLi< !LLN< BEEMw<vSGUo^6U#U< # $3 +8_< BEEM< BEENw< vSGUo^6U#U< #_ $3 +8_< BE!! l S3+(%0&1w< vSGUo^6U#U< #_ < BE!R l W+(+>,w

Page 22: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 22/107

Page 23: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 23/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

BQ 

"  ^(*)*+l,$ )0/ 0 $,%0&[0 80)+8 1$ :$&+[\0 1$ )0(D$)*/$(30, $ %0&/+[\0 1$ )+5*3+8*(3$8$)3>+8< $708>* 5$8+ +/+8:+/+[\0 1$,,$, +3*70, + D0/980:0, 5&07$(*$(3$, 1$ 0>3&0,80)+*, 5+&+ :$&+&< )0/ b+,$ $/ +b0&1+:$(, ,>,3$(3g7$*, $ ,0)*+8/$(3$ &$,50(,g7$*,<$(3$, Z3+*, )0/0 5&01>30,< $/5&$$(1*/$(30, ,0)*+*, $ $,3&>3>&+, 508A3*)+,] H>$)0(3&*b>+/ 3+(30 5+&+ /$8D0&+& + H>+8*1+1$ 1$ 7*1+ 1+ 505>8+[\0 H>+(30 5+&+ 0b3$&,>)$,,0 (0, /$&)+10, 1+ J)0(0/*+ T80b+8*c+1+ 10 20(D$)*/$(30_

($,,+ 5$&,5$)3*7+ H>$ ,$ ,*3>+ >/+ 1+, $,3&+3`:*+, +103+1+, 50& (j/$&0 )&$,)$(3$ 1$,0)*$1+1$, $/ d/b*30 />(1*+8- + $,3&>3>&+[\0 1$ ?/@,$/$# &* >.'A/01'< H>$ *()8>$/ *(*)*+3*7+,)0/0 >.6%@/&')/# &* "-()*#/#< 2/)3%*# 7*6.'+B8,6'#< 2'+'# 9*$'),/,# $ 7*6.B('+*#_

:::;V; M'C0&'&% )* G.#B'IJ#QN

 

J/ BE!B< +  P##'6,/01' >.$*)./6,'./+ &* 2/)3%*# 7*6.'+B8,6'# Z>.$*)./$,'./+ P##'6,/$,'. 'L

96,*.6* 2/)X#] /01*%*)0> + ,>+ &+c\0 ,0)*+8 $ 5+,,0> + 1$(0/*(+&l,$ P##'6,/01' >.$*)./6,'./+ &*

2/)3%*# 7*6.'+B8,6'# * ?/@,$/$# &* >.'A/01'  Z>.$*)./$,'./+ P##'6,/$,'. 'L 96,*.6* 2/)X# /.&

 P)*/# 'L >..'A/$,'.]_ J,,+ /01*%*)+[\0 &$:*,3&0> 0 &$)0(D$)*/$(30 />(1*+8 1$ H>$ 0, 2/)3%*#

7*6.'+B8,6'#  (\0 ,\0 $(3$, *,08+10,_ 40 )0(3&g&*0< )0(,3*3>$/ >/+ 1+, />*3+, )+3$:0&*+, 10>(*7$&,0 10, ?/@,$/$# &* >.'A/01'_ 48`/ 1*,,0< (0 ,$> 50&3+8 (+ ^(3$&($3< + ^4SG ,>5&*/*> +1$%*(*[\0 +3` $(3\0 +103+1+ 5+&+ 2/)3%* 7*6.'+B8,6' $ 5+,,0> + *(%0&/+& H>$ $,,+ *(*)*+3*7+ `>/ $,(' /+$/-*.$* *#(*6,/+,_/&' &* ?/@,$/$ &* >.'A/01'`

QL 

F?/@,$/$# &* >.'A/01'< 10, H>+*, 0, 2/)3%*# 7*6.'+B8,6'#  ,\0 >/ 3*50 +83+/$(3$$,5$)*+8*c+10< 1$,$/5$(D+/ >/ 5+5$8 )D+7$ (0 1$,$(7087*/$(30 $)0(z/*)0 10 )0(3$k30$/ H>$ ,$ ,*3>+/_ W$1*+(3$ >/+ )0(C>:+[\0 1*(d/*)+ $ *(07+10&+ 1$ 508A3*)+,< 5&0:&+/+,<$,5+[0 %A,*)0 $ *(,3+8+[q$, 1$ H>+8*1+1$ $ ,$&7*[0, 1$ $8$7+10 7+80& +:&$:+10< 0, ?/@,$/$# &*

>.'A/01'-

!  J,3*/>8+/ $ :$&$()*+/ 0 %8>k0 1$ )0(D$)*/$(30 $ 3$)(080:*+ $(3&$ >(*7$&,*1+1$, $ 0,$30& *(1>,3&*+8I!  =+)*8*3+/ + )0/>(*)+[\0 $(3&$ $/5&$,+,< $/5&$$(1$10&$, $ 3`)(*)0,I!  G&07$$/ +/b*$(3$, H>$ %0&3+8$)$/ + )>83>&+ 1+ *(07+[\0< )&*+3*7*1+1$ $ H>+8*1+1$I!  .'/ 0 ,$> %0)0 $/ $/5&$,+, $ $/ *(,3*3>*[q$, 1$ 5$,H>*,+ $ 1$,$(7087*/$(30 b$/

)0/0 ,0b&$ 0, $/5&$$(1$10&$, $ 0, $)/@/+K/&')*# &' 6'.K*6,-*.$'I!  =+)*8*3+/ + )&*+[\0 1$ (07+, $/5&$,+, $ ($:9)*0, /$1*+(3$ /$)+(*,/0, )0/0 +

*()>b+[\0 Z#$/)$%(#] $ 0, 1$,10b&+/$(30, 1$ $/5&$,+, Z#(,.C'LL ]< +8`/ 1$ +)$8$&+&$/ 0)&$,)*/$(30 1$ $/5&$,+, 1$ 5$H>$(0 $ /`1*0 50&3$I

!  43>+/ $/ &$1$ :80b+8< H>$ &$j($ $/5&$,+, *(07+10&+, $ *(,3*3>*[q$, 1$ 5$,H>*,+ $

1$,$(7087*/$(30 $/ d/b*30 *(3$&(+)*0(+8< %+)*8*3+(10 + *(3$&(+)*0(+8*c+[\0 1+, ,>+,$/5&$,+, &$,*1$(3$,_e

QN vSGUo^6U#U< #_ < BE!R l W+(+>,w< vSGUo^6U#U< #_I $3 +8_< BE!Q ; #$)*%$w< vSGUo^6U#U< #_I $3 +8_< BE!! ; G0&30 48$:&$I $ BE!B ; =0c 10 ^:>+[>w

QL uuu_*+,5_u,Pu$bP:>$,3P3D$l&08$l0%l,35,l+(1l*((07+3*0(l+&$+,IC,$,,*0(*1ƒhE%L1b+bBLBMEE+h$)EBh!bLibb$+))$,,- 6$) BM

3D< BE!B-

F4&$+, 0% ^((07+3*0(< 0% uD*)D S.G, +&$ + D*:D8t ,5$)*+8*c$1 3t5$< 58+t + n$t &08$ *( 3D$ $)0(0/*) 1$7$805/$(3 0% 3D$*& $(7*&0(/$(3_ .D&0>:D +1t(+/*) +(1 *((07+3*7$ /*k 0% 508*)*$,< 5&0:&+/,< H>+8*3t ,5+)$ +(1 %+)*8*3*$, +(1 D*:D 7+8>$l+11$1 ,$&7*)$,< 3D$t-!  S3*/>8+3$ +(1 /+(+:$ 3D$ %80u 0% n(0u8$1:$ +(1 3$)D(080:t b$3u$$( >(*7$&,*3*$, +(1 )0/5+(*$,_!  =+)*8*3+3$ 3D$ )0//>(*)+3*0( b$3u$$( )0/5+(*$,< $(3&$5&$($>&, +(1 3$)D(*)*+(,_!  G&07*1$ $(7*&0(/$(3, 3D+3 $(D+()$ + )>83>&$ 0% *((07+3*0(< )&$+3*7*3t +(1 H>+8*3t_!  =0)>, 0( )0/5+(*$, +(1 &$,$+&)D *(,3*3>3*0(, +, u$88 +, 0( 5$058$- 3D$ $(3&$5&$($>&, +(1 „n(0u8$1:$ u0&n$&,…_!  =+)*8*3+3$ 3D$ )&$+3*0( 0% ($u b>,*($,,$, 7*+ *()>b+3*0( +(1 ,5*(l0%% /$)D+(*,/,< +(1 +))$8$&+3$ 3D$ :&0u3D 0% ,/+88 +(1 /$1*>/ ,*c$

)0/5+(*$,_!  }0&n *( + :80b+8 ($3u0&n 3D+3 :+3D$&, /+(t 3D0>,+(1, 0% *((07+3*7$ )0/5+(*$, +(1 &$,$+&)D *(,3*3>3*0(, 3D&0>:D0>3 3D$ u0&81< %+)*8*3+3*(:

3D$ *(3$&(+3*0(+8*c+3*0( 0% 3D$*& &$,*1$(3 )0/5+(*$,_e

Page 24: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 24/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

BR 

J,,+ 1$%*(*[\0 501$ ,$& H>$,3*0(+1+< $/ $,5$)*+8 1$7*10 + 3$,$, ,>bC+)$(3$, + 3$/+,ld()0&+, 1$)0(%$&'()*+, />(1*+*, 1+ ^4SG_RE 4,,*/< 50& $k$/580< + 1$%*(*[\0 (\0 )0(3$/58+ $k58*)*3+/$(3$>/ 10, +3&*b>30, bg,*)0, 10, ?/@,$/$# &* >.'A/01'< + ,+b$&- 6'.$),@%,) (/)/ ' &*#*.A'+A,-*.$'

#%#$*.$EA*+U #'6,/+-*.$* )*#('.#EA*+ * 6'-(*$,$,A' &/ )*8,1' *- 3%* *#$E ,.#*),&' * (/)/ /

#%(*)/01' &'# &*#/L,'# 6)R$,6'# 8+'@/,#_ 41*)*0(+8/$(3$< + 1$%*(*[\0 >3*8*c+ + $k5&$,,\0 *-()*#/

)*#,&*.$*U H>$ ,$ 30&(0> *(+1$H>+1+ +(3$ p, 3$(1'()*+, 10, %0&/+30, 1$ 2/)3%*# 7*6.'+B8,6',<

H>$ 5+,,+/ + 3&+(,)$(1$& 0, 8*/*3$, 1$ :8$b+, $k)8>,*7+, $ 1$,$(7087$/l,$ 1$ /0101*,,$/*(+10 (0 3$)*10 >&b+(0 $ (0 3$&&*39&*0_ 4,,*/< )0(,*1$&+l,$ H>$< $/ d/b*30 />(1*+8<+*(1+ (\0 Dg )0(,$(,0 ,0b&$ >/+ 1$%*(*[\0 1$ ?/@,$/$# &* >.'A/01'  )+5+c 1$ )0(3$/58+&+1$H>+1+/$(3$ 0, +3&*b>30, 1$,,+, *(*)*+3*7+, $ + $k3$(,+ :+/+ 1$ /01$80,< 0bC$3*70, $$,3&+3`:*+, )0/ H>$ ,$ +5&$,$(3+/_R!< RB 

m$,,$ )0(3$k30< 0 5&$,$(3$ 3&+b+8D0 +103+ 0 H>+1&0 )0()$*3>+8< 1$,)&*30 + ,$:>*&< +5&$,$(3+10$/ )0(%$&'()*+, (+)*0(+*, $ />(1*+*, ,0b&$ 0 3$/+ $ ,0b&$ ?/@,$/$# &* >.'A/01'  $;*#*.A'+A,-*.$' O*8,'./+ >.'A/&') _RQ 

I*?0.056$- ?/ ?/@,$/$ &* >.'A/01'  ` >/ /-@,*.$*  )>C0, $8$/$(30, )0(,3*3>*(3$,Z)*&)>(,3d()*+,< 0bC$30, $ )0(1*[q$,]RR %+70&$)$/ 0 5&0)$,,0 1$ *(07+[\0_9'#0E1'$&- U, 5&*()*5+*, +3&*b>30, 1$ >/ ?/@,$/$ &* >.'A/01' ,\0 *8>,3&+10, (+ .+b$8+ +b+*k0_ 

.+b$8+ ̂ ^^_B_ G&*()*5+*, +3&*b>30, :$&+*, 10, ?/@,$/$# &* >.'A/01'

cEL*'0N$& " T$&+& )+5+)*1+1$ 80)+8 $ &$:*0(+8 ,>,3$(3g7$8 5+&+ + *(07+[\0 $/ 3010, 0, 10/A(*0, 1+,+3*7*1+1$, D>/+(+,I

" 20(3&*b>*& 5+&+-!  20(,3&>*& >/ 5&0)$,,0 1$ 1$,$(7087*/$(30 80)+8 $ &$:*0(+8 ,>,3$(3g7$8< ,0)*+8/$(3$

&$,50(,g7$8 $ )0/5$3*3*70 (+ J)0(0/*+ T80b+8*c+1+IRh !  S>5$&+& 1$,+%*0, :80b+*, )&A3*)0,< (+ 5$&,5$)3*7+ 10 G&0C$30 10 W*8'(*0 1+ Um?_RM 

<(&* JK&0/( U $,5+[0 :$0:&g%*)0 $/ H>$ 0, 5+&3*)*5+(3$, 10 ?/@,$/$  $,3\0 80)+8*c+10, $ 1$,$(7087$/

+, ,>+, +3*7*1+1$,_"(#'0/0%(.'*& 430&$, 1+ *(07+[\0 l $/ $,5$)*+8 T07$&(0< 4)+1$/*+< J/5&$,+, $ U&:+(*c+[q$, 1+

S0)*$1+1$ 2*7*8Ri l H>$ ,$ )0/58$/$(3+/ $ &$%0&[+/ +, ,>+, +[q$,_A$N*#.(.5( Jk*,3$ >/+ $,3&>3>&+ +3*7+ 1$ T07$&(+([+< H>$ 3+(30 501$ ,$& 1$,$/5$(D+1+ 50& >/+

$(3*1+1$ %0&/+8 H>+(30 50& >/ )0(C>(30 1$ $(3*1+1$, $ 1$ *(*)*+3*7+, 1+ ,0)*$1+1$_ RN F*#N05$& 4 T07$&(+([+ %0&($)$ +0, 5+&3*)*5+(3$, Z0> 1*,50(*b*8*c+ /$1*+(3$ 3$&)$*&0,] ,$&7*[0,

)0/0-!  W$)+(*,/0, H>$ 5&0/07$/ + ,*($&:*+ $ + *(3$&+[\0 $/ &$1$ 10, 5+&3*)*5+(3$, $(3&$ ,* $

)0/ 0, D0/980:0, $/ 0>3&0, 80)+*, $ )0/ 0 /$&)+10I!  4)$,,0 + 5&0C$30, )005$&+3*70, 1$ GY6< 8+b0&+39&*0, +7+([+10, 1$ GY6< $ 3$)(080:*+, $

)0/5$3'()*+, 1*,50(*b*8*c+1+, 5$80, 1$/+*, +30&$, 1+ *(07+[\0I!  4)$,,0 + */97$*, $ *(%&+$,3&>3>&+, 1$ H>+8*1+1$I!  450*0 $/ +,5$)30, ($)$,,g&*0, +0 1$,$(7087*/$(30 $/5&$,+&*+8< $/ $,5$)*+8 $/

+,5$)30, 3`)(*)0,< +1/*(*,3&+3*70,< C>&A1*)0,< %*(+()$*&0, $ )0/$&)*+*,_

REJ,,$, 3$/+, 3'/ 1$,3+)+10< 50& $k$/580< 0 5+5$8 ,*:(*%*)+3*70 H>$ 0, G+&H>$, .$)(089:*)0, 501$/ 1$,$/5$(D+& 5+&+ +>k*8*+& + ,0)*$1+1$ +

,>5$&+& 0, 1$,+%*0, )&A3*)0, :80b+*, Z20(%$&'()*+ ^4SG BE!!< 205$(D+:$(]< $ (070, /01$80, 1$ G+&H>$, .$)(089:*)0,< 1*,,$/*(+10, (0 3$)*10>&b+(0 $ (0 3$&&*39&*0 Z^4SG BE!Q< #$)*%$]_R!

v.U}mSJm6< 4_ $3 +8_ BEELwRB

 vm+3*0(+8 #$,$+&)D 20>()*8< BEELwRQ

 vSGUo^6U#U< #_ $3 +8_< BE!E l 2+/50 T&+(1$w< vSGUo^6U#U< #_ $3 +8_< BE!E l 6+$1$0nw< vSGUo^6U#U< #_ $3 +8_< BE!! l 205$(D+:$(w< vSGUo^6U#U<#_ $3 +8_< BE!! l S3+(%0&1w< vSGUo^6U#U< #_ $3 +8_< BE!B ; =0c 10 ^:>+[>I BE!! ; G0&30 48$:&$I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,wRR

 uuu_/$&&*+/lu$b,3$&_)0/P1*)3*0(+&tP$(7*&0(/$(3Rh

 ^,,0 ,*:(*%*)+< $(3&$ 0>3&0,< + )&*+[\0 1$ 50,30, 1$ 3&+b+8D0 $/ 3010, 0, (A7$*, $ ,$30&$,< $,5$)*+8/$(3$ (0, *(3$(,*70, $/ )0(D$)*/$(30_RM uuu_>(/*88$((*>/5&0C$)3_0&:

Ri 20(%0&/$ 0 @+()0 W>(1*+8 Z}0&81 @+(n]< +, U&:+(*c+[q$, 1+ S0)*$1+1$ 2*7*8 $(:80b+/ $(3*1+1$, )0/0 U&:+(*c+[q$, m\0 ; T07$&(+/$(3+*,<

,*(1*)+30,< +,,0)*+[q$,< 0&:+(*c+[q$, 1$ )>(D0 &$8*:*0,0< /07*/$(30, 1$ 5070, *(1A:$(+,< %>(1+[q$, $ />*3+, 0>3&+,- uuu_u0&81b+(n_0&:RN

 O*1$< 50& $k_- GU#.J#< W_ 4+%#$*) /.& $K* T*Y "6'.'-,6# 'L 4'-(*$,$,'.#< a+&7+&1 @>,*($,, #$7*$u< m07_; 6$)_ !LLN

Page 25: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 25/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Bh 

-#0(56$ *

)*&*.N$,N0P

2*.'$ )*

*2%#*&(&

4 T07$&(+([+ 5&0/07$< (0 d/b*30 1+ @+,$ =A,*)+-!  U 1$,$(7087*/$(30 1+ )>83>&+ 10 $/5&$$(1$10&*,/0I!  4 )&*+[\0 $ 1$,$(7087*/$(30 1$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30< 5&*()*5+8/$(3$

+ 5+&3*& 10 )+5*3+8 *(3$8$)3>+8 %0&/+10 5$80, +30&$, &$:*0(+*, 1$ *(07+[\0 $ 10,)0(D$)*/$(30, :$&+10, 50& $,,$, +30&$,I

!  43&+[\0< *(,3+8+[\0 $ 1$,$(7087*/$(30< (+ @+,$ =A,*)+< 1$ )$(3&0, 1$ GY6< >(*7$&,*1+1$,<

$,)08+, 3`)(*)+, $ 8*(D+, 1$ 5&01>[\0 1$ +83+ 3$)(080:*+ 5&07$(*$(3$, 1$ 0>3&+, &$:*q$,0> 5+A,$,< $ H>$ )0/58$/$(3$/ 0 ,>b,3&+30 5&01>3*70 80)+8 0> &$:*0(+8I

!  6$,$(7087*/$(30 $ +3&+[\0 1$ %>(10, $ $/5&$,+, 1$ )+5*3+8 1$ &*,)0_-$.)05Y*&

7*#(0&4 :07$&(+([+ 5&0/07$ )0(1*[q$, 80)+*,< &$:*0(+*, $ (+)*0(+*, 5+&+ 0 ,>)$,,0 10, ?/@,$/$#

&* >.'A/01'< 3+*, )0/0-RL !  G05>8+[\0 )0/ $8$7+10 (A7$8 1$ $1>)+[\0I!  Jk)$8$(3$ )+5+)*1+1$ $/ 5$,H>*,+ )*$(3A%*)+ $ 1$,$(7087*/$(30 3$)(089:*)0I!  S$&7*[0, 1$ H>+8*1+1$I!  J8$7+1+ H>+8*1+1$ 1$ 7*1+I!  o*b$&1+1$ 1$ 5$(,+/$(30 $ 1$ $k5&$,,\0I!  S>b,3&+30 C>&A1*)0 +1$H>+10 +0 1$,$(7087*/$(30 1$ ($:9)*0,I

!  4/b*$(3$ %+70&g7$8 +0 1$,$(7087*/$(30 1$ $/5&$$(1*/$(30,I!  6*g80:0 %&>3A%$&0 $(3&$ T07$&(0l4)+1$/*+lJ/5&$,+,I!  20/5&0/$3*/$(30 10, 5+&3*)*5+(3$, $/ &$8+[\0 +0, 1$,3*(0, 10 ?/@,$/$ &* >.'A/01'<

&$:*\0 $ G+A,_

-,(&&0?0/(56$ * H0*#(#M10( )$& M'C0&'&% )* G.#B'IJ# 

4 .+b$8+ + ,$:>*& +5&$,$(3+ +, )+3$:0&*+, $ +, ,>b)+3$:0&*+, $/ H>$ ,$ )8+,,*%*)+/ 0, ?/@,$/$# &*

>.'A/01'< )0/0 3+/b`/ + D*$&+&H>*c+[\0 &$8+3*7+ 1$,,+, )+3$:0&*+, $ ,>b)+3$:0&*+,_C(E*,( :::;a; -('*7$#0( * H0*#(#M10( )$& M'C0&'&% )* G.#B'IJ#

hE 

-('*7$#0( 9'#0E1'$& *&%*/K?0/$&= (,>2 )$& ('#0E1'$&

7*#(0& )$& M'C0&'&% )* G.#B'IJ# 

F1E/('*7$#0(& GZ*2%,$&

C*/.O%$,* !  G+&3*)*5+(3$,- +30&$, 1$ *(07+[\0 (+ @+,$=A,*)+< *(1$5$(1$(3$ 1$ )0(3&+30 )0/ +T07$&(+([+_

!  @+,$ =A,*)+- )*1+1$< )0(C>(30 1$ />(*)A5*0,_!  T07$&(+([+- $(3*1+1$h! 0> )0(C>(30 1$

0&:+(*c+[q$, 1+ ,0)*$1+1$ )*7*8_hB 

D*706$ )*

:.$N(56$

!  #$(($, .$)D(0508$< =&+([+!  #$:*\0 W$3&0508*3+(+ #$(0 l m$)n+&<

48$/+(D+!  G+30 @&+()0 .$)(9508$< @&+,*8!  =/+* &' 9,+R6,'< J?4

hQ 

F/0*./* -0'i

F2(#' -0'ieV

 

!  @*&/*(:D+/ S)*$()$ 2*3t< #$*(0?(*10

!  ot0( S/+&3 2*3t< =&+([+hh

 

"$,$ F*'$#0(, !  G+&3*)*5+(3$,- $/5&$,+, 1$ >/ 1$3$&/*(+10,$30& 1+ $)0(0/*+ H>$ 1*,5q$/ 1$ %0&3$&$8+)*0(+/$(30 )0/ >/ )0(C>(30 1$%0&($)$10&$, $ 1$ *(,3*3>*[q$, 1$ $(,*(0 $

5$,H>*,+< (+ @+,$ =A,*)+< *(1$5$(1$(3$ 1$)0(3&+30 )0/ + T07$&(+([+_

!  @+,$ =A,*)+- )*1+1$, 0> &$:*q$,_!  T07$&(+([+- >/+ $(3*1+1$ 0> )0(C>(30 1$

0&:+(*c+[q$, 1+ ,0)*$1+1$ )*7*8_

"$,$ F1%#(

D*70$.(,

!  Gz8$, 1$ 20/5`3*3*7*3`< =&+([+!  G080 T$(`3*)+ @07*(+ 1$ W*(+,

T$&+*,hM

 

"$,$ D*70$.(, !  G080 1$ @*03$)(080:*+ 1+ #$:*\0 10#$(0 ; m$)n+&< 48$/+(D+

!  G080 1$ ^(%0&/g3*)+ 1$ 2+k*+, 10 S>8 ; .&*(0 G080< @&+,*8

!  4,0)*+)*9( ^. @>$(0, 4*&$,< 4&:$(3*(+!  G080 1$ .$)(080:*+ 1$ S+(3+ #*3+

S+5>)+A< @&+,*8!  G080 .$)(080:*)0 #0,+&*0< 4&:$(3*(+

hi 

"$,$ \$/(, !  Gz8$, 1†Jk)$88$()$< =&+([+hN

 

RL O*1$- v42JWUTo?< 6_< $3 +8_ BE!Bw< vSJmU#< 6_I $3 +8_< BEELw< vSGUo^6U#U< #_I 4?6y< f_< BEENw

hE vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

h! uuu_&$(($,l+3+8+(3$_%&I uuu_5b3$)_0&:_b&

hB 20/0 *8>,3&+10 5$80, )+,0, 10 =/+* &' 9,+R6,' $ 1+ &$:*\0 1$ @0,30(- vS.?#TJUm< ._ f_< BEEEw

hQ uuu_&$(($,l+3+8+(3$_%&I uuu_/l&l(_)0/P$(PD0/$_D3/8I uuu_5b3$)_0&:_b&I uuu_C0*(37$(3>&$_0&:

hR ?/+ 96,*.6* 4,$M  0> 9-/)$ 4,$M  30&(+l,$ >/+ 7*6.B('+* H>+(10 + ,>+ @+,$ =A,*)+ $(:80b+ 301+ + )*1+1$ 0> + &$:*\0 /$3&0508*3+(+ (+ H>+8 0a+b*3+3 ,$ ,*3>+- uuu_$>l,/+&3)*3*$,_$>

hh

 uuu_b*&/*(:D+/,)*$()$)*3t_)0_>nI uuu_b>,*($,,_:&$+3$&8t0(_)0/P8t0(l,/+&3l)*3tl%&+()$l$>&05$_QRM_E_D3/8‡Yoƒ!hM uuu_)0/5$3*3*7*3$_:0>7_%&I D335-PP$k)$8$()*+:$($3*)+_,*/*_0&:_b&

hi uuu_b*0&(_0&:Pb*0&(l)8>,3$&I uuu_5080*3b>$(0,+*&$,_0&:_+&I uuu_3&*(05080_)0/_b&I uuu_7+8$3&0(*)+_)0/_b&Iuuu_50803$)(080:*)0_($3P*(1$k_):*

hN D335-PP$)D0:$0_&$7>$,_0&:P!!iLN

Page 26: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 26/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

BM 

D*)* )*

:.$N(56$!  G+&3*)*5+(3$,- :&>50, 1$ 5$,H>*,+ $/

*(,3*3>*[q$, (+ @+,$ =A,*)+ $ H>$ +3>+/ ,0b)0(3&+30 )0/ + T07$&(+([+_

!  @+,$ =A,*)+- 501$ 3$& 1*/$(,q$, :80b+*,_!  U, 5+&3*)*5+(3$, 5$&/+($)$/ $/ ,>+,

*(,3*3>*[q$, $ >,+/ ,0b&$3>10 + ^(3$&($3

5+&+ + )08+b0&+[\0_hL

 

D*)* )*

G&%*/0(,0)()*

!  ^(,3*3>30, m+)*0(+*, 1$ 2*'()*+<.$)(080:*+ $ ^(07+[\0< 2mGH< @&+,*8

ME 

!  T$&/+( r0/5$3$c($3c$M!

 !  ^(3$&(+3*0(+8 m$3u0&n %0& S/+88 +(1

W$1*>/ S*c$1 J(3$&5&*,$, l ^mSWJMB

 !  =$1$&+8 o+b0&+30&t 20(,0&3*>/ %0&

.$)D(080:t .&+(,%$& Z=o2]MQ

 !  J>&05$+( m$3u0&n 0% U5$( o*7*(:

o+b,< ?(*\0 J>&05$*+MR

 

"(#M1*

C*/.$,O70/$X0#'1(,

!  G+&H>$ .$)(089:*)0 O*&3>+8 10

G+&+(gMh

 !  2UmmJ2. @0:03g #$:*9(< 208z/b*+

MM 

"(#M1*

C*/.$,O70/$

G2%#*&(#0(,

!  G+&3*)*5+(3$,- $/5&$,+, $ 0>3&0, +30&$, 1$*(07+[\0 $/ */97$*, (+ @+,$ =A,*)+< )0/)0(3&+30 )0/ + T07$&(+([+_

!  @+,$ =A,*)+- 501$ 3$& />*30, %0&/+30,<*()8>*(10 >/ */97$8 j(*)0 $ $k)8>,*70 5+&+$/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30<*/97$*, 1*,,$/*(+10, (0 3$)*10 >&b+(0< $9*8-*.$'# F'6/,# &,##*-,./&'# .' $*)),$B),' Z1$%*(*10, /+*, +1*+(3$]_

"(#M1*

C*/.$,O70/$=

"(#M1* )*

:.$N(56$=

F2(#' -0'0*&;_j

!  S05D*+ 4(3*508*,< =&+([+!  #$,$+&)D .&*+(:8$ G+&n< J?4!  G+&H>$ .$)(089:*)0 S\0 f0,` 10,

2+/50,< @&+,*8!  G+&H>$ .$)(080:*)0 W*,*0($,<

4&:$(3*(+!  x0(+/$&*)+< ?&>:>+*!  G0&30 6*:*3+8< #$)*%$< @&+,*8!  r*,3+ S)*$()$ 2*3t< S>`)*+!  G+&H>$ .$)(089:*)0 #$(($,< =&+([+

MN 

"(#M1*

:.)1&'#0(,_^

 

!  G8+(n,3+13 ^(1>,3&*+8 G+&n< 48$/+(D+!  G+&H>$ ^(1>,3&*+8 2g(3+b&*)+<

4&:$(3*(+!  .$)D(0 G+&n 2+/5*(+,< @&+,*8

iE 

"(#M1*

-0*.'K?0/$

X0./1,()$ (

@.0N*#&0)()*

3$1 (

:.&'0'1056$ )*

-0f./0( *

C*/.$,$70( Q

:-C &*2 ?0.&

,1/#('0N$&8

!  G+&3*)*5+(3$,- $/5&$,+, $ 0>3&0, +30&$, 1+*(07+[\0 80)+8*c+10, $/ */97$*, 5&9k*/0,>(, 10, 0>3&0,< (+ @+,$ =A,*)+< ,0b )0(3&+30)0/ + T07$&(+([+_

!  @+,$ =A,*)+- $/ :$&+8 ` 5&05&*$1+1$ 1+?(*7$&,*1+1$ Z0> ^2.] p H>+8 0 G+&H>$ `7*()>8+10< $ 501$ 3$& />*30, %0&/+30, Z7*1$+)*/+]_

!  G&*0&*1+1$ 1$ +1/*,,\0- $/5&$,+,(+,)$(3$, 1$)0&&$(3$, 1$ +3*7*1+1$,+)+1'/*)+, Z#$/)$C%(#] 0> 1$

1$,10b&+/$(30, 1$ $/5&$,+, Z#(,.C'LL#]H>$ 5+&3*)*5+/ 1$ 5&0C$30, )005$&+3*70,H>$ )0(:&$:+/ + ?(*7$&,*1+1$ Z0> + ^2.] pH>+8 0 a+b*3+3 ` 7*()>8+10_i! 

"(#M1* -0*.'K?0/$

* C*/.$,O70/$ $1=

(0.)(4

"(#M1* )* -0f./0(

* C*/.$,$70(k

"(#M1* )*

-0f./0(=

C*/.$,$70( *

:.$N(56$

!  .$)(05>)< G0&30 48$:&$< @&+,*8

!  G>&1>$ #$,$+&)D G+&n< J?4!  G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ 1$ 8+

?(*7$&,*1+1 m+)*0(+8 1$ 2080/b*+<208z/b*+

!  G+&H>$ 1$ 2^'()*+< .$)(080:*+ $^(07+[\0 1+ ?(*7$&,*1+1$ 1$ 2+k*+,10 S>8< .$)(0?2S< @&+,*8

!  G08*, 1$ .$)(080:*+< 2+/5*(+,<@&+,*8

iB 

gd/,*$& )*

:.$N(56$iQ

 !  G+&3*)*5+(3$,- 5$,H>*,+10&$, 1$ 1*%$&$(3$,

*(,3*3>*[q$, &$>(*10, 3$/50&+&*+/$(3$ 5+&+&$+8*c+& >/ 5&0C$30 )005$&+3*70 1$ 5$,H>*,+

-$./*.'#()$#*&

)* :.$N(56$

3G..#B'&0#. M1C%8

!  GD*8+1$85D*+ J($&:t ^((07+3*0( a>b<J?4

ih 

!  m0&bb*) S>b,$+ ^(1$k< O*30&*+< @&+,*8iM

 

hL D335-PP$(_u*n*5$1*+_0&:Pu*n*P2088+b0&+3*7$V*((07+3*0(V($3u0&nI

ME U 5&0:&+/+ 10, *(,3*3>30, (+)*0(+*, 1$ )*'()*+ $ 3$)(080:*+ %0* 8+([+10 $/ BEEN 5$80 :07$&(0 b&+,*8$*&0_ ag /+*, 1$ !BE 5&0C$30, $/ g&$+,1*%$&$(3$, 1$ 5$,H>*,+< H>$ +:&$:+/< $/ &$1$,< 0, /$8D0&$, :&>50, 1$ 5$,H>*,+ $/ g&$+, 1$ %&0(3$*&+ 1+ )*'()*+ $ $/ g&$+, $,3&+3`:*)+, 5+&+

0 1$,$(7087*/$(30 ,>,3$(3g7$8 10 5+A,- D335-PP$,3+3*)0_)(5H_b&P50&3+8P5&0:&+/+,P*()3PV+5&$,$(3+)+0P10),P8*7&0_51%M! T$&/+( r0/5$3$c($3c$- uuu_n0/5$3$(c($3c$_1$P‡,$3V8+(:>+:$ƒ$(

MB 4 #$1$ ^(3$&(+)*0(+8 5+&+ +, G$H>$(+, $ W`1*+, J/5&$,+, ; ^mSWJ ; ` >/+ 4,,0)*+[\0 ,$/ %*(, 8>)&+3*70,< +b$&3+ + ,9)*0, *(3$&(+)*0(+*,< $

1$,3*(+1+ +0 %0/$(30 1+ )005$&+[\0 3&+(,(+)*0(+8 $ 1+, 5+&)$&*+, 5jb8*)+, $ 5&*7+1+, (0 )+/50 1+ *(07+[\0 $ 1+ 3&+(,%$&'()*+ 3$)(089:*)+ 5+&++, 5$H>$(+, $ /`1*+, $/5&$,+, ZGWJ,]_MQ

 uuu_%$1$&+88+b,_0&:MR

 D335-PP$,3+3*)0_)(5H_b&P50&3+8P5&0:&+/+,P*()3PV+5&$,$(3+)+0P10),P8*7&0_51%I D335-PP$*3_$>&05+_$>Pn*),I uuu_$b(_b$I uuu_05$(8*7*(:8+b,_$>Mh

 uuu_+$(_5&_:07_b&P/01>8$,P(03*)*+,P+&3*)8$_5D5‡,30&t*1ƒi!LhRY3*3ƒ}0&n,D05l7+8*1+l)0()$*30l10lG+&H>$l.$)(080:*)0lO*&3>+8MM

 uuu_)0(($)3b0:03+_0&:Mi

 ?/+ 9-/)$ 4,$M  0> 96,*.6* 4,$M  ` >/ 2/)3%* 7*6.'+B8,6' ,$ + ,>+ @+,$ =A,*)+ ` 5+&3$ 1$ >/+ )*1+1$- uuu_$>l,/+&3)*3*$,_$>MN

 uuu_,05D*+l+(3*508*,_0&:I uuu_&35_0&:I uuu_5H3$)_0&:_b&I uuu_53/*_0&:_+&I D335-PPu$b_c0(+/$&*)+_)0/I uuu_50&301*:*3+8_0&:Iuuu_n*,3+_)0/I uuu_&$(($,l+3+8+(3$_%&ML

 G+&H>$ J/5&$,+&*+8< 6*,3&*30 .$)(089:*)0- G+&H>$, ^(1>,3&*+*, 0> 6*,3&*30, ^(1>,3&*+*, H>$< )&$,)$(3$/$(3$< )0(3+/ )0/ *(1j,3&*+, *(3$(,*7+,$/ )0(D$)*/$(30 )0/ >(*1+1$, 1$ GY6 +1C+)$(3$, p, ,>+, 8*(D+, 1$ 5&01>[\0_

iE uuu_b*0&(_0&:P,$&7*)$,+)3*7*3*$,Pb*0&(l&$+8l$,3+3$P58+(n,3+13l*(1>,3&*+8l5+&n_D3/8I uuu_/0&0(_:07_+&P51$P5&0t$)30,P)+(3+b&*)+I

uuu_3$)D(05+&n_)0/_b&i! vSGUo^6U#U< #_I 4?6y< f_< BEENw

iB uuu_5>)&,_b&I uuu_>),_b&I D335-PP5>&1>$&$,$+&)D5+&n_)0/I uuu_>(+8_$1>_)0P$k3$(,*0(b0:P+1C>(30,P5&$,$(3+)*0($,P!M_51%Iuuu_+>,3&+8_$1>_+&I uuu_)5H1_)0/_b&

iQ O*1$- uuu_3$)D(080:t&$7*$u_*(P$($&:tPR!hhMPI uuu_$($&:t_:07PD>b,

Page 27: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 27/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Bi 

)*$(3A%*)+ $ 1$,$(7087*/$(30 3$)(089:*)0ZGY6] $/ 3$/+ $,3&+3`:*)0< $ H>$ +3>+/,0b )0(3&+30 )0/ + T07$&(+([+_

!  G&0C$30,- 50,,>$/ 0bC$3*70,< /$3+,< 5&+c0,$ 0&[+/$(30, b$/ 1$%*(*10,_

!  J/ )+,0 1$ 'k*30< 0 5&0C$30 501$ ,$&

3&+(,%0&/+10 (>/+ *(,3*3>*[\0_!  @+,$ =A,*)+- 501$ ,$& >/ */97$8 j(*)0 0> ,$&

%0&/+1+ 50& 7g&*0, */97$*,< *()8>,*7$1*,,$/*(+10, (0 3$&&*39&*0< $/ :$&+8 )$1*10,50& *(,3*3>*[q$, H>$ +50*+/ 0 3&+b+8D0_iR 

-$21.0)()*& )*

:.$N(56$

!  20/>(*1+1$, 1$ 20(D$)*/$(30 $ 1$^(07+[\0< ^(,3*3>30 J>&05$> 1$.$)(080:*+ Zr(0u8$1:$ +(1^((07+3*0( 20//>(*3*$,< J>&05$+(^(,3*3>3$ 0% ^((07+3*0( +(1.$)D(080:t]< ?(*\0 J>&05$*+

ii 

\0N0.7\(E& !  W^. o*7*(: o+b,< J?4iN

 

",('(?$#2(& )$

-$.H*/02*.'$

G&0:&+/+ *(*)*+10 $/ BE!R 5$80W*(*,3`&*0 1+ 2*'()*+< .$)(080:*+ $^(07+[\0< T07$&(0 =$1$&+8 10 @&+,*8

iL 

-*.'#$& )*

9%$0$ (

g*7O/0$&

:.$N()$#*&

!  G+&3*)*5+(3$,- #$/)$C%(# $ #(,.C'LL# $/,$30&$, *(3$(,*70, $/ )0(D$)*/$(30< b$/)0/0 5$,,0+, $ $/5&$,+, *(3$&$,,+1+, $/1$,$(7087$& (070, 5&01>30, 0> ($:9)*0,_

!  U, 5+&3*)*5+(3$, +3>+/ ,0b )0(3&+30 )0/ +T07$&(+([+_

!  @+,$ =A,*)+- 501$ $,3+& (>/ */97$8 j(*)0 0>,$& %0&/+1+ 50& 7g&*0, */97$*,1*,,$/*(+10, (0 3$&&*39&*0< $/ :$&+8 )$1*10,50& *(,3*3>*[q$, H>$ +50*+/ 0, 3&+b+8D0,_

-*.'#$& )*

g*7O/0$& *

:.$N(56$

3<1&0.*&& (.)

:..$N('0$.

-*.'*#&8

!  2$(3&0, J>&05$>, 1$ m$:9)*0, $^(07+[\0 ZJ>&05$+( @>,*($,, +(1^((07+3*0( 2$(3$&,]< ?(*\0 J>&05$*+

!  a4@^.4. ; @*0/*(+,< @&+,*8NE

 

9/*,*#()$#(& )*

G2%#*&(&=

:./1E()$#(& )*

G2%#*&(&= B$'>0&

)* "#$L*'$&;

!  S3+&3 y0> ?5 O*39&*+< JS< @&+,*8

!  ^()>b+10&+ 1$ J/5&$,+, l?(*7$&,*1+1 m+)*0(+8 1$ 4,>()*9(<

G+&+:>+*N! !  ^.J2 ; ^()>b+10&+ .$)(089:*)+ 1$

2+k*+, 10 S>8NB

 

4 =*:>&+ ^^^_Q< + ,$:>*&< *8>,3&+ + )8+,,*%*)+[\0 $ D*$&+&H>*+ 10, ?/@,$/$# &* >.'A/01'_NQ 

ih D335-PP$($&:t_:07P+&3*)8$,P$($&:tl*((07+3*0(lD>bl&$50&3l,D0u,l5D*8+1$85D*+l+&$+lb>*81*(:l&$3&0%*3,l)0>81l,>550&3lBQhEE

iM ^((07+3*0( a>b 30 1$7$805 3D$ S>b,$+ ^(1$k< m0&u+tl@&+c*8 @>,*($,, +(1 ^((07+3*0( 4:&$$/$(3- uuu_*%$,_$1>_b&P(03*)*+,PQNihl/*(*,3&0l1+l$1>)+)+0l&$)$b$l1$/+(1+l1$l5080l1$l*(07+)+0l(0l*%$,

iR @$&n$8$t o+b…, S08+& J($&:t #$,$+&)D 2$(3$&< f0*(3 2$(3$& %0& 4&3*%*)*+8 GD030,t(3D$,*,< ?S 6UJ J($&:t ^((07+3*0( a>b %0& =>$8, %&0/ S>(8*:D3-D335-PP($u,)$(3$&_8b8_:07P($u,l&$8$+,$,PBE!BP!EP!LPb$&n$8$tl8+blb&$+n,l:&0>(1l0(l($ul,08+&l$($&:tl&$,$+&)Dl%+)*8*3t

ii D335-PP$*3_$>&05+_$>Pn*),

iN D335-PP8*7*(:8+b,_/*3_$1>

iL G&0:&+/+ G8+3+%0&/+, 10 20(D$)*/$(30- uuu_58+(+830_:07_b&P))*7*8VEQPV430BE!!lBE!RPBE!RP6$)&$30P6NBML_D3/

NE uuu_*()>b+10&+D+b*3+3_0&:_b&

N! uuu_,3+&3t0>>5_)0/_b&I uuu_*()>(+_>(+_5tNB

 uuu_*3$)_0&:_b&NQ

 vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

Page 28: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 28/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

BN 

:::;e; C*.)f./0(& )$& M'C0&'&% )* G.#B'IJ#NR

 

20(%0&/$ +(3$, $(%+3*c+10< +*(1+ (\0 Dg 1$%*(*[q$, ($/ /01$80, 0> /$8D0&$, 5&g3*)+, +)$*3+,50& )0(,$(,0 (+ 8*3$&+3>&+ 3`)(*)+ />(1*+8 H>+(30 +0, ?/@,$/$# &* >.'A/01'_ J,,$ %+30< +8*+10 p)0(,3+3+[\0 1$ H>$< (0, j83*/0, +(0,< +, )+&+)3$&A,3*)+, 10, ?/@,$/$# &* >.'A/01' 3'/ ,0%&*10/>1+([+, ,*:(*%*)+3*7+,< ,>:$&$ H>$ )+1+ G+&H>$ .$)(089:*)0 1$7$ *(7$(3+&l,$ + ,* /$,/0<&$,5$*3+1+, +, 0&*$(3+[q$, :$&+*, ,>:$&*1+, 5$8+ ^4SG_Nh m$,,+ 8*(D+< 5+&+ ,>b,*1*+& + *(7$([\0 102/)3%* &/ =,&/< ,\0 +5&$,$(3+1+, + ,$:>*& +8:>/+, 1+, $708>[q$, 10, G+&H>$, .$)(089:*)0,<20()$(3&+10&$, 1$ ^(07+[\0 $ 2$(3&0, 1$ ^(07+[\0_

C*.)f./0(& )$& "(#M1*& C*/.$,O70/$&

4 .+b$8+ + ,$:>*& +5&$,$(3+ >/+ ,A(3$,$ 1+ $708>[\0 10, G+&H>$, .$)(089:*)0, $/ :$&+8_

C(E*,( :::;V; 9 *N$,156$ )(& /(#(/'*#K&'0/(& )* "(#M1*& C*/.$,O70/$& *2 7*#(,S_

 

<(&* ?K&0/( * ?$#2('$

I* U^eT

( U^^TU 5+&H>$ 3$)(089:*)0< (0 /01$80 3&+1*)*0(+8 +103+10 + 5+&3*& 1+ 1`)+1+ 1$ !LhE< $&+$,3&>3>&+10 )0/ b+,$ (>/+ :8$b+ j(*)+ $ )0(3A(>+< $/ 5&*()A5*0 $k)8>,*7+ 5+&+ $/5&$,+,

*(3$(,*7+, $/ )0(D$)*/$(30 $ )$(3&0, 1$ 5$,H>*,+< :$&+8/$(3$ (+ 5$&*%$&*+ 1+, )*1+1$,< $//$*0 + $,/$&+1+ *(%&+$,3&>3>&+ $ +C+&1*(+/$(30< )0/0 *8>,3&+10 5$80 O*#*/)6K 7),/.8+* 2/)X  $ 9'(K,/ P.$,('+,#_U /01$80 3&+1*)*0(+8 (\0 *()8>* 0 /01$80 1$ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' *- 6/-(%# &*

%.,A*)#,&/&* '% 6*.$)' &* 2d;UNi

 :$&+8/$(3$ 1$(0/*(+10 O*#*/)6K 2/)X  (0, J?4_ 

9 %(#'0#

)* RTTT2&$,)$ + b>,)+ 1$ /01$80, )+5+c$, 1$ +/58*+& + ,*($&:*+ 10, +30&$, 1+ *(07+[\0 (0 d/b*30 105+&H>$ $ 1+ 5&95&*+ &$:*\0_ 4,,*/< />*30, 5+&H>$, 3$)(089:*)0,-!  .&+(,)$(1$/ 0 /01$80 3&+1*)*0(+8 1$ 5+&H>$ 3$)(089:*)0 Z:8$b+ j(*)+ $ )0()$(3&+1+] $

5+,,+ + ,$& %0&/+10 50& 9*8-*.$'# F'6/,# 1*,,$/*(+10, (0 3$&&*39&*0< $(:80b+(10 +30&$,1+ *(07+[\0_

!  G0,,>$/ T07$&(+([+ H>$ 5&0/07$ + 0, &$H>*,*30, 5+&+ 0 ,>)$,,0 10 5+&H>$ 3$)(089:*)0(+ &$:*\0I

!  G+,,+/ + *()8>*& g&$+, )0/$&)*+*, $ 1$ $,50&3$, $ 8+c$&< )$(3&0, 1$ $7$(30,< &$,3+>&+(3$, $)+%`,< )&$)D$, $ $,)08+,< ,$&7*[0, 5jb8*)0,< D03`*,< )8>b$, ,0)*+*,< $,5+[0, 5+&+ +3*7*1+1$,)>83>&+*, $ &$,*1$()*+*,_

J,,$ %0&/+30 5$&/*3$ />83*58*)+& + $%*)g)*+ 10 5+&H>$ 3$)(089:*)0 50& 8$7+& 0 ,$> $,5A&*30 $,$>, /$)+(*,/0, +0, 80)+*, $/ H>$ $,3\0 80)+8*c+10, */50&3+(3$, )0(C>(30, 10, +30&$, 1+*(07+[\0_ T+(D+ %0&[+ $/ )*1+1$, $ &$:*q$, H>$ 50,,>$/ +3*70, 1+ *(07+[\0 1*,,$/*(+10, (03$&&*39&*0< 3+*, )0/0- #$(($,< m+(3$, $ 4(:$&, Z=&+([+]<NN m033*(:D+/ Z^(:8+3$&&+]<NL J,30)08/0 ZS>`)*+]<LE W*,,0>&* ZJ?4]<L! @+&)$80(+ ZJ,5+(D+]< G0&30 6*:*3+8 Z#$)*%$]<LB O+8$ 10S*(0, Z#*0 T&+(1$ 10 S>8]<LQ a$*1$8b$&: Z48$/+(D+]<LR G+&)0 S)*$(3*%*)0 W>83*508+&$ 1$8 O$($30

Z^3g8*+]<Lh $ ^(1*+(+ ZJ?4]_LM 

NR vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

Nh 6$%*(*[\0 +103+1+ $/ BE!B 5$8+ ^4SG- uuu_*+,5_u,< vJmT4#6^U< G_ BEELw< v.U}mSJm6< 4_ $3 +8- BEELw

NM vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

Ni GY6- 5$,H>*,+ )*$(3A%*)+ $ 1$,$(7087*/$(30 3$)(089:*)0

NN #$(($, 43+8+(3$ .$)D(0508$- uuu_&$(($,l+3+8+(3$_%&I 438+(508$ m+(3$,- uuu_+38+(508$_%&I vT?^ooJWU.< o_I SU?W4TmJ< f_- BEENw

NL m033*(:D+/ S)*$()$ G+&n $ m033*(:D+/ S)*$()$ 2*3t- uuu_(033*(:D+/,)*$()$5+&n_)0_>n

LE r*,3+ S)*$()$ 2*3t- D335-PP$(_n*,3+_)0/

L! W*,,0>&* #$,$+&)D G+&n- uuu_>/l/&5_0&:P

LB

 G0&30 6*:*3+8- uuu_50&301*:*3+8_0&:_b&LQ O4oJ.J2 G+&n- uuu_7+8$3)_0&:_b&

LR uuu_3$)D(080:*$5+&nlD$*1$8b$&:_1$

Lh uuu_7$($30(+(03$)D_*3P*3P($u,l$7$(3*P(+(03$)(080:*$l($u,P(+,)$l&$3$7$($30l5+&)0l3$)(080:*)0l/>83*508+&$<Q<RiQh

LM G>&1>$ #$,$+&)D G+&n m$3u0&n- D335-PPuuu_5&%_0&:P$)0(0/*)PBE!!P*(1$k_+,5

Page 29: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 29/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

BL 

c#07*2 )(& *2%#*&(& #*&0)*.'*&

U^eT

( U^^T43&+[\0 1$ $/5&$,+, 1$ 0>3&0, 80)+*,< &$:*q$, 0> 5+A,$,_Li 

9 %(#'0#

)* RTTT4 5&*0&*1+1$ ` 5&0/07$& + )&*+[\0 $ 0 1$,$(7087*/$(30 1+, %>3>&+, $/5&$,+, &$,*1$(3$, +5+&3*& 10 )0(D$)*/$(30 :$&+10 80)+8/$(3$ $ 10, 3+8$(30, %0&/+10, 5$8+, *(,3*3>*[q$, 1$$(,*(0 $ 5$,H>*,+ $ $/5&$,+, (+ &$:*\0< b>,)+(10 +/+8:+/+& $,,$, +3*70, )0/ D0/980:0,:$&+10, $ %0&/+10, $/ 0>3&+, &$:*q$, $ 5+A,$,_ G+&+ 3+(30< 5+,,+/ + ,$& 7+80&*c+10, $5&0/07*10, %+30&$, )0/0-! 2>&,0, 1$ J/5&$$(1$10&*,/0I! 20()$(3&+10&$, 1$ ^(07+[\0 Z>..'A/$,'. ?%@#]I! 2$(3&0, 1$ m$:9)*0, $ ^(07+[\0 Z)0/0 0, G%#,.*## /.& >..'A/$,'. 4*.$*)# ; @^2,< 1+ ?(*\0

J>&05$*+]< *()8>*(10 S*,3$/+, 1$ ^()>b+[\0 $ 4)$8$&+10&+, 1$ J/5&$,+,I! 20(1*[q$, 80)+*, $ &$:*0(+*, 5+&+ %0&/+&< +3&+*& $ /+(3$& 3+8$(30, $< 1$ /010 /+*, :$&+8< $

$k*,3'()*+ 10, &$H>*,*30, 5+&+ 0 ,>)$,,0 1$ G+&H>$, .$)(089:*)0, (0 3$&&*39&*0_

F0.*#70( )(& *2%#*&(& * 0.&'0'105Y*& )* *.&0.$ * %*&M10&(

U^eT (

U^^T=&+)+ ,*($&:*+ 1+, $/5&$,+, $ *(,3*3>*[q$, 1$ $(,*(0 $ 5$,H>*,+_ 

9 %(#'0#

)* RTTT

ag 3$(1'()*+ 1$ :&+(1$ )&$,)*/$(30 1+ ,*($&:*+ 10, +30&$, 1+ *(07+[\0 (0 5+&H>$3$)(089:*)0 $ &$:*\0< $/ $,5$)*+8 >(*7$&,*1+1$,< ,$30& $/5&$,+&*+8< *(,3*3>*[q$, 5jb8*)+, 1$)*'()*+ $ 3$)(080:*+ $ 9&:\0, 10 :07$&(0_

F*#N05$& )* N(,$# (7#*7()$ l& *2%#*&(& #*&0)*.'*&

U^eT (

U^^Ta+7*+ 50>)0, ,$&7*[0, 3`)(*)0, 1$ +50*0 p, $/5&$,+, &$,*1$(3$,_ 

9 %(#'0#

)* RTTTa0>7$ )&$,)*/$(30 10, ,$&7*[0, 5+&+ 5&0/07$& 0 )*)80 )0/58$30 1+ *(07+[\0 (0 5+&H>$ $ (+&$:*\0< 3+*, )0/0- Z+] /$)+(*,/0, 1$ 5&0/0[\0 1+ *(3$&+[\0 $ ,*($&:*+ 10, +30&$, 1+*(07+[\0I Zb] )$&3*%*)+[q$, 3`)(*)+,I Z)] 5&0C$30, )005$&+3*70, 1$ GY6I Z1] 5&07+, 1$ )0()$*30,I$ Z$] +50*0 $/ 3$/+, )0/0 5&05&*$1+1$ *(3$8$)3>+8< 5+3$(3$,< /+&n$3*(:< 1$,$(7087*/$(30 1$/$&)+10 $ *(3$&(+)*0(+8*c+[\0_

G?*0'$ )( (/*,*#(56$ )$ #0'2$ )* (N(.5$ )( /0f./0(= '*/.$,$70( * 0.$N(56$ * )$ -0E*#*&%(5$

U^eT (

U^^TU 2*b$&$,5+[0 $&+ *()*5*$(3$I 0 3&+b+8D0 $/ &$1$ $&+ &$8+3*7+/$(3$ 1*%A)*8 1$7*10 p($)$,,*1+1$ 1$ 1$,80)+/$(30 %A,*)0_

9 %(#'0#

)* RTTT! a0>7$ >/+ +)$8$&+[\0 10 &*3/0 1$ +7+([0 1+ )*'()*+ $ 3$)(080:*+< 0 H>$ 8$7+ p ($)$,,*1+1$

1$ /0(3+:$/ 1$ 5&0C$30, )005$&+3*70, 1$ 5$,H>*,+ $ 1$,$(7087*/$(30 $/ ,$30&$,50&3+10&+, 1$ %>3>&0 $ (+ )0(C>:+[\0 1$ 3+*, ,$30&$, Z3+*, )0/0 @*080:*+ S*(3`3*)+<LN @*03$)(080:*+< T/.'))'@B$,6/< @*0*(%0&/g3*)+< =030,,A(3$,$ S*(3`3*)+]< )0/ + 5+&3*)*5+[\0 1$>(*7$&,*1+1$,< *(,3*3>*[q$, 5jb8*)+, $ 5&*7+1+, 1$ GY6< $/5&$,+,< 9&:\0, 1$ :07$&(0<+:'()*+, &$:>8+10&+,< b+()0, $ 0>3&+, $(3*1+1$,_

! 4 5&*0&*1+1$ 5+&+ 0, G+&H>$, .$)(089:*)0, 5+,,0> + ,$& )&*+& +/b*$(3$, 5+&+ H>$ $/5&$,+,<>(*7$&,*1+1$,< *(,3*3>*[q$, 5jb8*)+, $ 5&*7+1+, 1$ GY6< +:'()*+, 10 :07$&(0 $ 0>3&+,

$(3*1+1$, 50,,+/ 3&+b+8D+& C>(30, 1$ /010 + +5$&%$*[0+& 0 ,>b,3&+30 5&01>3*70 $+)+1'/*)0 $ $(:$(1&+& )+/*(D0, *(07+10&$, 5+&+ 0 %>3>&0_  

! 4,,*/< 0 /01$80 3&+1*)*0(+8 1$ G+&H>$ .$)(089:*)0< %>(1+/$(3+10 $/ 05$&+[q$,*/0b*8*g&*+, $ ,*3>+10, $/ g&$+, )0(3A:>+,< (+ 5$&*%$&*+ 1+, )*1+1$,< 501$&g 30&(+&l,$*(+1$H>+10 5+&+ $/5&$,+, $/$&:$(3$, $ *(07+10&+,< H>$ +3>+/ $/ ,$30&$, 50&3+10&$, 1$%>3>&0 $ (0&/+8/$(3$ 3'/ 1*%*)>81+1$, 1$ 0b3$& &$)>&,0,_ J,,+, $/5&$,+, 3$(1$&\0 +&$+8*c+& +, ,>+, +3*7*1+1$, 1$ GY6 $/ 4'.6*.$)/&')*# &* >.'A/01' )0/ b+,$ $/ 5&0C$30,)005$&+3*70,< $/ $,5+[0, %A,*)0, %8$kA7$*, )0/5+&3*8D+10, $ 3$/50&g&*0,< $ )0/ 0 +50*0 1$#$1$, 1$ ^(07+[\0_LL 

Li 20/0 $k$/58*%*)+10 5$80 O*#*/6K 7),/.8+* 2/)X  $ 9'(K,/ P.$,('+,#_

LN vW4#T?J.< G_ $3 +8_ BEEiw

LL v.U}mSJm6< 4_ $3 +8- BEELw

Page 30: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 30/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

QE 

C*.)f./0(& )$& -$./*.'#()$#*& )* :.$N(56$ 3G..#B'&0#. M1C%8!EE

 

4 5+&3*& 1$ /$+10, 1+ 1`)+1+ 1$ BEEE< D0>7$ *(3$(,0 1$b+3$ ,0b&$ 0 5&0)$,,0 1$ *(07+[\03$)(089:*)+ (+ ?(*\0 J>&05$*+ $ (0, J,3+10, ?(*10,< 0 H>$ 5$&/*3*> *1$(3*%*)+& :+&:+80, (05&0)$,,0< )0/0 + 1*%*)>81+1$ 1$ 5&0/07$& 0 +5&07$*3+/$(30< 5$80 ,$30& *(1>,3&*+8< 10)0(,*1$&g7$8 708>/$ 1$ 3$)(080:*+, :$&+1+, 50& >(*7$&,*1+1$, $ *(,3*3>*[q$, 5jb8*)+, 1$ GY6_

J(3&$ +, $,3&+3`:*+, +103+1+, 5+&+ 7$()$& $,,+, 1*%*)>81+1$, 1$,3+)+/l,$ 0, 4'.6*.$)/&')*# &*

>.'A/01'< )0(D$)*10, )0/0 >..'A/$,'. ?%@#< (0, J,3+10, ?(*10,< $ \.'Y+*&8* /.& >..'A/$,'.

4'--%.,$,*# ; r^2,< (+ ?(*\0 J>&05$*+_!E! 

U, 4'.6*.$)/&')*# &* >.'A/01'  &$)>5$&+/ %0&/+30, H>$ 0b3*7$&+/ ,>)$,,0 (0 5+,,+105+&+ 5&0/07$& + )*'()*+< 3$)(080:*+ $ *(07+[\0 $/ g&$+, $,3&+3`:*)+,< )0/0 *8>,3&+10 5$80G&0C$30 W+(D+33+(< (0 *(A)*0 1+ 1`)+1+ 1$ !LRE< H>$ 1$,$(7087$> $ 5&01>c*> + b0/b++3z/*)+ 5+&+ 5&070)+& 0 3`&/*(0 */$1*+30 1+ T>$&&+ (0 G+)A%*)0_ J,,$ 5&0C$30 $,3&>3>&0>1>+, *(*)*+3*7+, $H>*7+8$(3$, + 4'.6*.$)/&')*# &* >.'A/01'< >/ $/ o0, 48+/0, $ 0>3&0 (0

o+b0&+39&*0 1$ W$3+8>&:*+ 1+ ?(*7$&,*1+1$ 1$ 2D*)+:0_ U>3&0 $k$/580 %0* 01$,$(7087*/$(30 10 3&+(,*,30& ; H>$ 1$> 0&*:$/ +0, )*&)>*30, *(3$:&+10, $ p /01$&(+*(%0&/g3*)+< (0, o+b0&+39&*0, 1$ GY6 1+ $/5&$,+ @$88< (0, J?4< (0 %*(+8 + 1`)+1+ 1$!LRE_!EB J/ $,,'()*+< )+1+ >/ 1$,,$, 4'.6*.$)/&')*#-

!  20(,3*3>* >/ )$(3&0 7*&3>+8 1$ 5$,H>*,+ )*$(3A%*)+ $ 1$,$(7087*/$(30 3$)(089:*)0I!  43>+ 50& 5$&A010 1$3$&/*(+10 $ 501$ ,$& 1$,+3*7+10 +(3$, 10 5&+c0 5&$7*,30 ,$ 0,

&$,>83+10, (\0 %0&$/ +1$H>+10,< 1$(3&0 1+ -*),$'6)/6,/ H>$ &$:$ + *(*)*+3*7+I!  )$(3&+10 (0 1$,$(7087*/$(30 1$ >/ 5&0C$30 $,3&+3`:*)0< 5&*0&*3g&*0 $ >&:$(3$ 5+&+ +

,0)*$1+1$< $ )>C+ $k$)>[\0 ,$&*+ 1*%A)*8 ; ,$(\0 */50,,A7$8 ; /$1*+(3$ + 1*,3&*b>*[\0 1$5+&3$, 10 5&0C$30 + 1*%$&$(3$, *(,3*3>*[q$, 1*,3+(3$, %*,*)+/$(3$I

!  #$j($ $ 5&0/07$ + ,*($&:*+ 1$ :&+(1$ (j/$&0 1$ 1*,)*58*(+,< 5$,,0+, $ *(,3*3>*[q$,I!  *(3$:&+10 50& >/+ $H>*5$ )0/ )*$(3*,3+, &$(0/+10, $ 0>3&0, 5&0%*,,*0(+*, 1$

&$)0(D$)*1+ $k)$8'()*+ (0, ,$>, )+/50,< 5&07$(*$(3$, 1$ +/580 8$H>$ 1$ *(,3*3>*[q$, 1$$(,*(0 ,>5$&*0& $ 3`)(*)0< *(,3*3>*[q$, 1$ )*'()*+ $ 3$)(080:*+< $/5&$,+, $ :07$&(0I

!  20(3+ )0/ $,,$, 5&0%*,,*0(+*, $/ 3$/50 *(3$:&+8< ,$(10 H>$ 5+&3*)*5+& 1+ *(*)*+3*7+)0(,3*3>* >/+ D0(&+ 5+&+ 0, 5&0%*,,*0(+*, $ 5+&+ +, ,>+, *(,3*3>*[q$,I

!  :$&*10 50& )*$(3*,3+, $ 0>3&0, 5&0%*,,*0(+*, ; *()8>,*7$ +1/*(*,3&+10&$, l 1$ $8$7+1+H>+8*%*)+[\0< )0/ +>30&*1+1$< &$)>&,0, $ %8$k*b*8*1+1$ +1/*(*,3&+3*7+ 5+&+ ,>5$&+&$%*)+c/$(3$ 0, 1$,+%*0,I

!  o0)+8*c+l,$ (>/+ $(3*1+1$ H>$ %0&($)$ $,5+[0 %A,*)0< *(%&+$,3&>3>&+ $ ,$&7*[0, 1$

,>50&3$I!  4, *(,3*3>*[q$, 1$ 0&*:$/ 10, 5&0%*,,*0(+*, 1+ $H>*5$ 501$/ )0(3*(>+& + 5+:+& 0,

,+8g&*0, $ $()+&:0,< $ >/+ +>30&*1+1$ ,>5$&*0& %0&($)$ 0, 1$/+*, &$)>&,0, ($)$,,g&*0,<+8`/ 1$ &$+8*c+& &*:0&0,0 +)0/5+(D+/$(30 $ +7+8*+[\0 10, &$,>83+10,I

!  .$&/*(+1+< (0 5&+c0 5&$7*,30< + ,>+ /*,,\0< 0 5&0C$30 3+(30 501$ ,$& 1*,,087*10 l )0/ 0&$30&(0 10, 5&0%*,,*0(+*, p, ,>+, *(,3*3>*[q$, 1$ 0&*:$/< H>+(30 501$ :$&+& >/+ (07+*(,3*3>*[\0 1$ 5$,H>*,+ $ 1$,$(7087*/$(30I

!  J/ />*30, )+,0,< 0, &$,>83+10, 10 5&0C$30 ,\0 +5&07$*3+10, 5+&+ 1+& 0&*:$/ 0>%0&3+8$)$& $/5&$,+, *(07+10&+,_

!EE vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

!E! O*1$< 50& $k$/580- J>&05$+( ^(,3*3>3$ 0% ^((07+3*0( +(1 .$)D(080:t- D335-PP$*3_$>&05+_$>

!EB 6$5+&3/$(3 0% J($&:t ; ?(*3$1 S3+3$,- D335-PP$($&:t_:07P,)*$()$l*((07+3*0(P*((07+3*0(PD>b,

Page 31: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 31/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Q! 

GZ*2%,$& )* -$./*.'#()$#*& )* :.$N(56$UTa

 

48:>(, 4'.6*.$)/&')*# &* >.'A/01' ,\0 *(,3+8+10, )0/ 0 +5&07$*3+/$(30 1$ 5&`1*0, $k*,3$(3$,<)0/0 ' V)*/$*) 2K,+/&*+(K,/ ".*)8M "LL,6,*.$ G%,+&,.8# ?%@ Z=*:>&+ ^^^_R]< H>$ *(,3+8+10< + 5+&3*&1$ BE!!< (>/ $,3+8$*&0 1$,+3*7+10 (+ )*1+1$ 1+ =*8+1`8%*+< J?4_ J,,$ 20()$(3&+10& ` >/+*(*)*+3*7+ )00&1$(+1+ 5$80 W*(*,3`&*0 1+ J($&:*+ 10, J?4 $ )0(3+ )0/ + 5+&3*)*5+[\0 $

)0(3&*b>*[q$, 1$ 1*7$&,+, $(3*1+1$,_ S$> 0bC$3*70 ` /$8D0&+& + $%*)*'()*+ $($&:`3*)+ 10, $1*%A)*0,$/ :$&+8 $ )0(3&*b>*&< +,,*/< 5+&+ 5&0/07$& 0 1$,$(7087*/$(30 &$:*0(+8_!ER 

U>3&0, 4'.6*.$)/&')*# &* >.'A/01'  3'/ ,*10 *(*)*+10, $/ g&$+, )$1*1+, 50& $(3*1+1$,5+&3*)*5+(3$, $< (+ /$1*1+ $/ H>$ $708>$/< )0(,08*1+/l,$ )0/0 )$(3&0, 1$ 5$,H>*,+ )0/ 7*1+5&95&*+_ ^8>,3&+ $,,$ )+,0 0 4*.$)' 4'.N%.$' (/)/ <'$'##R.$*#* P)$,L,6,/+  Z e',.$ 4*.$*) L') P)$,L,6,/+

2K'$'#M.$K*#,#]< $,3+b$8$)*10 $/ BE!E )0/0 >/ 4'.6*.$)/&') &* >.'A/01'  10 W*(*,3`&*0 1$J($&:*+ 10, J?4 Z=*:>&+ ^^^_h]_ U 2$(3&0 )0(,3*3>*l,$ (0 /+*0& 5&0:&+/+ 1+H>$8$ 5+A, $/1$,$(7087*/$(30 1$ 3$)(080:*+ 5+&+ 5&01>c*& )0/b>,3A7$*, + 5+&3*& 1$ 8>c ,08+&< g:>+ $ 1*9k*101$ )+&b0(0_ 4 5+&3*& 1$ BE!B *(*)*0> + )0(,3&>[\0 1$ >/+ ,$1$< ,0b + 1$(0/*(+[\0 1$ 9'+/)

".*)8M O*#*/)6K 4*.$*)U $/ g&$+ 1+ ?(*7$&,*1+1$ 1$ @$&n$8$t< (+ 2+8*%9&(*+_ T$&+ ih $/5&$:0,1$ +830 (A7$8 $ &$5&$,$(3+ *(7$,3*/$(30 1$ ?S~ hR /*8Dq$,_!Eh  4)08D$&g $,3>1+(3$, 1$ 59,l:&+1>+[\0 $ 5$,H>*,+10&$, $/ 59,l10>30&+/$(30 H>$ +3>+&\0 (>/ +/580 $,5$)3&0 1$10/A(*0, 1$ )*'()*+< 3$)(080:*+ $ $(:$(D+&*+< &$%8$3*(10 + (+3>&$c+ *(3$&1*,)*58*(+& 1+ b>,)+ 5$8+%030,,A(3$,$ +&3*%*)*+8_

J071#( :::;V J071#( :::;e 

@$&n$8$t o+b…, S08+& J($&:t #$,$+&)D 2$(3$& 

m0, 5+A,$, 1+ ?(*\0 J>&05$*+< 0 $k$/580 /+*, 7*,A7$8 1$ 4'.6*.$)/&')*# &* >.'A/01'  ,\0 +,4'-%.,&/&*# &* 4'.K*6,-*.$' * >.'A/01' Z\.'Y+*&8* /.& >..'A/$,'. 4'--%.,$,*# f \>4#]< ,0b+ )00&1$(+[\0 10 >.#$,$%$' "%)'(*% &* >.'A/01' * 7*6.'+'8,/ Z"%)'(*/. >.#$,$%$* 'L >..'A/$,'.

/.& 7*6K.'+'8M C ">7 ]_!EM 

?/+ 1$,,+, 20/>(*1+1$, ` + 4'-%.,&/&* &* >.'A/01' * 4'.K*6,-*.$' *- ".*)8,/  Zr^2^((0J($&:t]< %0&/+1+ 50& >/+ +8*+([+ 1$ 0*30 $/5&$,+,< ,$3$ *(,3*3>30, 1$ 5$,H>*,+ $ 3&$c$>(*7$&,*1+1$, $ $,)08+, 1$ ($:9)*0,_ 4 ,>+ +[\0 $(:80b+ 3010 0 $,5$)3&0 10 ,$30& 1+ $($&:*+_ ag,$*, >(*1+1$,< D0,5$1+1+, $/ $(3*1+1$, $/ 1*7$&,+, &$:*q$, 1+ J>&05+_ 2+1+ >(*1+1$ )00&1$(+>/ 395*)0 1$ *(3$&$,,$ 1$ 3010, 0, 5+&3*)*5+(3$,< $ b>,)+ +3*(:*& +, /$3+, )0(7$()*0(+1+,_

4, >(*1+1$, ,\0-  P+(# =/++*M - 20(7$&:'()*+ 1$ J($&:*+ m>)8$+& S>,3$(3g7$8 $ J($&:*+, #$(07g7$*,I G*.*+%S -G&`1*0, $ )*1+1$, $%*)*$(3$, $ *(3$8*:$(3$, $/ $($&:*+I >@*),/- J($&:*+ &$(07g7$*, ZJ98*)+< =0307083+*)+< W+&`, $U(1+,< 20()$(3&+10&$, 1$ J($&:*+ S08+& ; 2SG]I V*)-/.M - J($&:*+ 1$ )0/b>,3A7$*, H>A/*)0,I 2'+/.& 2+%#-.$)(080:*+, 8*/5+, + 5+&3*& 10 )+&7\0I $ 9Y*&*.- #$1$ J8`3&*)+ ^(3$8*:$(3$ J>&05$*+ $ 4&/+c$(+/$(30 1$J($&:*+ J8`3&*)+_

!EQ vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

!ER uuu_$$bD>b_0&:

!Eh D335-PP,08+&%>$8,D>b_0&:P

!EM v^(,3*3>3$ %0& G&0,5$)3*7$ .$)D(080:*)+8 S3>1*$,< BE!!w

!"#$%#" '()*$+#*,()$ -.#"/0 1..23$%)2. 456

'"7+)28 ).+58%")$)8 92.3#"%)+28#: 9#.%"2 922,#"$%)32 +# ';< ='()*$+#*,()$ >$30 ?$"+@

Page 32: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 32/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

QB 

C*.)f./0(& )$& -*.'#$& )* g*7O/0$& * :.$N(56$ 3Q1%0.*%% '.) G..#B'&0#. -*.&*"%=!Ei

 

4 5+&3*& 10 H>$ 3$/ +)0(3$)*10 (+ ?(*\0 J>&05$*+< +, ^()>b+10&+, $ 4)$8$&+10&+, 1$ J/5&$,+,$,3\0 $708>*(10 5+&+ ,$&$/ $8$/$(30, 1$ >/+ $(3*1+1$ )0/ )+&+)3$&A,3*)+, /+*, +/58+,< 04*.$)' &* T*8B6,'# * >.'A/01' ZG%#,.*## /.& >..'A/$,'. 4*.$)*]_ Jk$/580 3A5*)0 ` 0 F2D$/Bb*ce<$/ o>1u*:,D+%$(< 48$/+(D+ Z=*:>&+ ^^^_M]< )&$1$()*+10 )0/0 >/ @^2 ZG%#,.*## /.& >..'A/$,'.

4*.$)*] 1+ ?(*\0 J>&05$*+_

 !EN

 J071#( :::;_;

U 6K*-g@,_  0%$&$)$ $k)$8$(3$, )0(1*[q$, 5+&+ +)&*+[\0 1$ $/5&$,+, Z#$/)$C%(#] $ 5+&+ 01$,$(7087*/$(30 1$ $/5&$,+, 1$ 5$H>$(0 $ /`1*050&3$ (0, ,$30&$, 1$ H>A/*)+< (+(03$)(080:*+<b*03$)(080:*+ $ (070, /+3$&*+*,_U 6K*-g@,_ ` >/+ +8*+([+ 1+ $/5&$,+ @4S=< )*1+1$1$ o>1u*:,D+%$( $ J,3+10 10 #$(0lG+8+3*(+10<05$&+10 5$8+ $/5&$,+ F2$(3&0 1$ .$)(080:*+

o>1u*:,D+%$( ,0b&$ 0 #$(0e_4, )0(1*[q$, 0%$&$)*1+, *()8>$/ g&$+ 1$ $,)&*39&*0 $8+b0&+39&*0,< +,,*,3'()*+ 3`)(*)+ $ +1/*(*,3&+3*7+ $+)$,,0 + ,$&7*[0, 3`)(*)0,< *()8>*(10 58+3+%0&/+, 5+&++(g8*,$, $ +/58*+[\0 1$ $,)+8+ 1$ 5&01>[\0_=0(3$- uuu_b*0&(_0&:P,$&7*)$,+)3*7*3*$,Pb*0&(l*((07+3*0(l)$(3$&_D3/ 

S>:$,3\0 1$ 6*&$3&*c- U 5&0C$30 10 2/)3%* &/ =,&/ 1$7$ )0(,*1$&+&-+] U, /01$80, 10, 4'.6*.$)/&')*# &* >.'A/01'-

!  J,,$, /01$80, 5$&/*3$/ /0(3+&< )0/ &+5*1$c $ $%*)g)*+< 5&0C$30, 1$ 5$,H>*,+<1$,$(7087*/$(30 $ *(07+[\0 $/ 3$/+, $,3&+3`:*)0, $ >&:$(3$, 5+&+ 0 1$,$(7087*/$(30

1+ &$:*\0 $ 10 5+A, $/ H>$ ,$ ,*3>+/_!  20/0 + $k$)>[\0 10, 5&0C$30, 1$/+(1+ +b0&1+:$(, />83*1*,)*58*(+&$,< + 5+&3*)*5+[\0

1$ 5&0%*,,*0(+*, )0/ )0/5&07+1+ )0/5$3'()*+ $ &$(0/$ (+)*0(+8 $ *(3$&(+)*0(+8<)$1*10, 50& 1*7$&,+, *(,3*3>*[q$,< $ )0/ $H>*5+/$(30, +1$H>+10,< 0 /01$80 3$(1$ +5&0/07$& >/+ ,*:(*%*)+3*7+ +/58*+[\0 1+ 5&01>3*7*1+1$ 10, 5&0%*,,*0(+*, $(7087*10,_

!  48`/ 1*,,0< (+ /$1*1+ $/ H>$ >/ 5&0C$30 +8)+([+ +, ,>+, /$3+,< 501$ ,$&3&+(,%0&/+10 (>/+ *(,3*3>*[\0 1$ 5$,H>*,+ )0/ 5$&,0(+8*1+1$ C>&A1*)+< 0&[+/$(30 $H>+1&0 1$ 5$,,0+8 5&95&*0_ #$5&$,$(3+< 50*,< >/+ $,3&+3`:*+ *(07+10&+ 5+&+ + )&*+[\0<(0 6= $ (0 @&+,*8< 1$ *(,3*3>30, 1$ 5$,H>*,+ )0/ $,3&>3>&+, *(07+10&+, $/ ,$30&$,50&3+10&$, 1$ %>3>&0_

b] U, /01$80, 10, 2$(3&0, 1$ m$:9)*0, $ ^(07+[\0 ZG>4#h 1+ ?(*\0 J>&05$*+_!  J,,$, /01$80, *()8>$/ + 5&$,$([+< $(3&$ 0>3&0, $8$/$(30,< 1$ ^()>b+10&+, $

4)$8$&+10&+, 1$ J/5&$,+,< $7*3+(10 0 *,08+/$(30 $/ H>$ 501$/ )+*& $,,$, ?/@,$/$# &*

>.'A/01' (+, +b0&1+:$(, 3&+1*)*0(+*, >,+1+, $/ />*30, 5+A,$,< *()8>,*7$ (0 @&+,*8_!  20/ $%$*30< Dg + )&$,)$(3$ )0/5&$$(,\0 H>$ $/5&$,+, $/$&:$(3$, $ *(07+10&+, $/

,$30&$, 50&3+10&$, 1$ %>3>&0 Z)0/0 @*03$)(080:*+< =g&/+)0,< m+(03$)(080:*+< m070,W+3$&*+*, $ +, )0(C>:+[q$, 1$,,$, ,$30&$,] ($)$,,*3+/ 1$ 58+3+%0&/+, 1$ +50*0 H>$5$&/*3+/ + &$+8*c+[\0 1$ 5$,H>*,+ $ 1$,$(7087*/$(30< 5&0303*5+:$/ &g5*1+< 3$,3$, $+/58*+[\0 1$ $,)+8+ 1$ 5&01>[\0_

!Ei vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

!EN uuu_b*0&(_0&:P,$&7*)$,+)3*7*3*$,Pb*0&(l*((07+3*0(l)$(3$&_D3/

Page 33: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 33/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

QQ 

)] 4 )0(%*:>&+[\0 %A,*)+ 10, 4'.6*.$)/&')*# &* >.'A/01' $ 10, 4*.$)'# &* T*8B6,'# * >.'A/01'<H>$ 1$7$ ,$& *(,5*&+1+ $/ +b0&1+:$(, H>$ 5&05*)*$/ 0 $()0(3&0 $ + ,*($&:*+ 10,5&0%*,,*0(+*, H>$ +3>+/ ($,,$, +/b*$(3$,< %+30&$, 7*3+*, 5+&+ 0 ,>)$,,0 1+, ,>+, +3*7*1+1$,(+ $)0(0/*+ 1+ *(07+[\0_

J,,+ )0(%*:>&+[\0 ` *8>,3&+1+ 5$80 +(3*:0 o+b0&+39&*0 @$88< $/ m07+ f$&,$t Z=*:>&+ ^^^_i]<)0/ 5+&3*10 +&H>*3$3z(*)0 )0()$(3&+10< 1$ /010 + %+)*8*3+& 0 3&+b+8D0 />83*1*,)*58*(+&

$ + ,*($&:*+ 10, 5&0%*,,*0(+*, 5&$,$(3$,_ .+8 +b0&1+:$/ )0(3&+5q$l,$ +0 /01$80 1$5&`1*0, +>3g&H>*)0,< *,08+10,< 1*,,$/*(+10, (0 )+/5>, $ 1$1*)+10, + >/+1$3$&/*(+1+ $,5$)*+8*1+1$< &$%8$3*(10 + %&+:/$(3+[\0 10 )0(D$)*/$(30 3A5*)+ 105+&+1*:/+ $k+>&*10< + S0)*$1+1$ *(1>,3&*+8< $ H>$ 3$(1$ + 1*%*)>83+& 0 3&+b+8D0/>83*1*,)*58*(+& $ + ,*($&:*+ 10, 5&0%*,,*0(+*, H>$ ($8$, +3>+/_

J071#( :::;j "#>)0$ )$ (.'07$ <*,, \(E& *2 g$N( b*#&*i= G@9 3J$'$ )* RTT^8UT^

 * W'#0$ )$ <*,, \(E&= g$N( b*#&*i 3J$'$ RTT^8

:::;_; D*/1#&$& %(#( $& "(#M1*& C*/.$,O70/$& * $1'#$& M'C0&'&% )* G.#B'IJ#EED 

 

U, &$)>&,0, 5+&+ 0, G+&H>$, .$)(089:*)0, 501$/ 3$& 1*7$&,+, 0&*:$(,< )0/0 *8>,3&+10 (+ .+b$8++ ,$:>*&_C(E*,( :::;e

J$.'*& 9%$0$ Jk$/580,A$N*#.$ J*)*#(, D*/1#&$& *

,*70&,(5Y*&

o$* 1+ ^(07+[\0 10 T07$&(0 10 @&+,*8!!!

 

J1*3+*, 1+ =^mJG 1$ +50*0 + G+&H>$, .$)(089:*)0, 1$ BEEB< BEER< BE!E_

450*0 10 W2.^ p */58+(3+[\0 1$ 5&`1*0, $ *(%&+$,3&>3>&+ $/ G+&H>$, .$)(089:*)0,< 7*+J/$(1+, G+&8+/$(3+&$,_

!!B 

450*0 10 W2.^< S$)&$3+&*+, J,3+1>+*, 2<. Y^< >(*7$&,*1+1$,< 2m^< =$1$&+[q$, 1+ ^(1j,3&*+<SJ@#4J< 2d/+&+, $ 4,,0)*+[q$, 1$ ^(1j,3&*+< 20/`&)*0 $ S$&7*[0,< + .$)(9508$,_

!!Q 

o$:*,8+[\0 $ *(,3&>/$(30, 10 T07$&(0 10, J?4 5+&+ 5&0/07$& + 3&+(,%$&'()*+ 1$3$)(080:*+, 1$,$(7087*1+, $/ *(,3*3>*[q$, %$1$&+*, 1$ )*'()*+< 3$)(080:*+ $ *(07+[\0 Z2<.Y ^] 5+&+ *(1j,3&*+, 5&*7+1+, +/$&*)+(+,_

!!R 

A$N*#.$ )*

@.0)()* )(

J*)*#(56$

A,*E(& *

%#>)0$&

60+[\0 10 T07$&(0 10 J,3+10 1+ 2+&08*(+ 10 m0&3$ ZJ?4]< 1$ )$&)+ 1$ Q_EEE D$)3+&$,<5+&+ + =>(1+[\0 O*#*/)6K 7),/.8+* 2/)X < !LME_

!!h 

G+&3*)*5+[\0 1+ .$&&+)+5 Z6=] $/ SGJ 5+&+ 0 2/)3%* 7*6.'+B8,6' 4/(,$/+ ;,8,$/+ < 6=_

G+&3*)*5+[\0 10 T07$&(0 J,3+10 1$ S+(3+ 2+3+&*(+ $/ SGJ &$%$&$(3$ +0 9/(,*.# 2/)3%*_!!M

 D*/1#&$& S*,3$/+ G+>8*,3+ 1$ G+&H>$, .$)(089:*)0,_

!!i 

G&0:&+/+ T+j)D0 1$ G+&H>$, 2*$(3A%*)0, $ .$)(089:*)0,!!N

 A$N*#.$ +1.0/0%(,=

-$21.0)()*& )*

+1.0/K%0$&= D*70Y*&

c#7(.0[(56$

)$ '*##0'O#0$

 i'.* &jP-I./8*-*.$ 4'.6*)$I  Zx42]< *(,3&>/$(30 1$ 0&:+(*c+[\0 10 3$&&*39&*0 (+ =&+([+5+&+ D+&/0(*c+& *(3$&$,,$, 1$ 5&05&*$3g&*0, 1$ 3$&&+, $ *(3$&$,,$, 5jb8*)0, 5+&+ 7*+b*8*c+&<$(3&$ 0>3&0,< + */58+(3+[\0 1$ G+&H>$, .$)(089:*)0,_

!!L 

!EL uuu_(t3*/$,_)0/PBEELP!EP!!P&$+8$,3+3$P!!(Cc0_D3/8

!!E vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

!!! oJ^ !E_LiQ< BP!BPBEER- uuu_58+(+830_:07_b&P))*7*8VEQPV+30BEERlBEEMPBEERP8$*P8!E_LiQ_D3/

!!B Jk$/580,- G+&H>$ .$)(089:*)0 1+ @+D*+< G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ T>+/g $ G+&H>$ .$)(089:*)0 1$ G+30 @&+()0 l S$:/$(30 =4x.^2

!!Q O*1$< 50& $k$/580- vSGUo^6U#U< #_I 4?6y< f_< BEENw

!!R O*1$< 50& $k$/580- uuu_,)*$()$)0+8*3*0(_0&:_

!!h

 uuu_&35_0&:!!M D335-PPuuu_+(5&03$)_0&:_b&P#$8+3+P4&3*:0,20/58$30,P^6ˆBELh_51%

!!i G&0:&+/+ T+j)D0 G+&H>$, 2*$(3A%*)0, $ .$)(089:*)0,- uuu_,)3_&,_:07_b&P5&*()*5+8_5D5‡/$(>S$8$)*0(+10ƒ$1*3+8Y)01ƒBR

!!N S*,3$/+ G+>8*,3+ 1$ G+&H>$, .$)(089:*)0,- uuu_b7_%+5$,5_b&P53PRLP,*,3$/+l5+>8*,3+l1$l5+&H>$,l3$)(080:*)0,

!!L uuu_+(C0>>&b+(*,/$1>&+b8$_%&P%*8$+1/*(P+>1V10)>/$(3,P:80,,+*&$Px42803*,,$/$(3VC>*(VBE!B_51%

!"# %

""# %

&# %

Page 34: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 34/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

QR 

+*'#$%$,0'(.(& G8+(0 6*&$30& 5+&+ 7*+b*8*c+& G+&H>$, .$)(089:*)0,_!BE

 D*/1#&$& 2$,,\0 1$ %>()*0(g&*0, 5$8+ G&$%$*3>&+ 5+&+ + T07$&(+([+ 1$ G+&H>$, .$)(089:*)0,_

!B! 

2$,,\0 1$ 3$&&+ 5$8+ G&$%$*3>&+ 5+&+ + */58+(3+[\0 1$ G+&H>$, .$)(089:*)0,_!BB

 

G+:+/$(30< 50& 5&$%$*3>&+, (+ &$:*\0< 1$ )0(3&*b>*[\0 p $(3*1+1$ H>$ :$&$ 0 G+&H>$.$)(089:*)0 &$:*0(+8 $ 5&0/07$ + *(07+[\0 (+ &$:*\0_

!BQ 

-$21.0)()* )*

g(5Y*&

D*/1#&$& 450*0 +0, 2$(3&0, 1$ m$:9)*0, $ ^(07+[\0 Z@^2,]< ?(*\0 J>&05$*+_!BR

 

450*0 + 20()$(3&+10&$, 1$ ^(07+[\0 Z$/ $,5$)*+8 0, x^2, 10 ^J.]< ?(*\0 J>&05$*+_!Bh

 

450*0 + G+&H>$, .$)(089:*)0, /$1*+(3$ 1*7$&,0, 5&0:&+/+, 1+ ?(*\0 J>&05$*+_

97f./0(& )*

I*&*.N$,N02*.'$

"(#'0/0%(56$

.(

A$N*#.(.5(

G+&3*)*5+[\0 10 SJ@#4Jl6= (0 ^@.^< H>$< $(3&$ 0>3&+, %>([q$,< %0&($)$ +50*0 +0 2/)3%*

7*6.'+B8,6' 4/(,$/+ ;,8,$/+ _!Bi

 

G2%#*&(& %dE,0/(& D*/1#&$& 2$,,\0 1$ $/5&$:+10,< 1$ */97$*, $ 0>3&0, &$)>&,0, 5+&+ 0 2/)3%* 7*6.'+B8,6' >$/,(%

5$8+ ^3+*5> @*(+)*0(+8_!BN

 c#7(.0&2$&

0.'*#.(/0$.(0& *

"#$7#(2(& )*

-$$%*#(56$ )*

"(K&*& 9207$&

D*/1#&$& 450*0 10 @^6 $ =?W^m +0 G#UJ.4 ; J/b&+5+_!BL

 

450*0, 1+ =&+([+< W2.^< S$)&$3+&*+ 1$ 2*'()*+ $ .$)(080:*+ 1$ WT< 4,,0)*+[\0 20/$&)*+8^(1>,3&*+8 1$ ?b$&8d(1*+< T&>50 4@2 $ 0>3&+, $(3*1+1$, +0 !K 2089H>*0 =&+()0l@&+,*8$*&01$ .$)(9508$,< ?b$&8d(1*+< !LLB_

!QE 

450*0 1+ =&+([+ +0 2)'N*$' 2')$' P+*8)* 7*6.B('+*_!Q!

 

450*0 1+ ^3g8*+ +0 2)'8)/-/ 2/$' G)/.6' 7*6.B('+*_!QB

 -$.?*)*#(56$

g(/0$.(, )(:.)d&'#0(=

J*)*#(5Y*& *

9&&$/0(5Y*& )*

-$2>#/0$= :.)d&'#0(

* F*#N05$&

D*/1#&$& 450*0 10 ^(,3*3>30 J>7+810 o01* l 20(%$1$&+[\0 m+)*0(+8 1+ ^(1j,3&*+ ; 2m^< $/

+&3*)>8+[\0 )0/ +, =$1$&+[q$, 1+, ^(1j,3&*+, 1+, ?(*1+1$, 1+ =$1$&+[\0< + 2)'N*$'#7*6.'('+,$/.'#_

!QQ 

G+&3*)*5+[\0 1+ 2d/+&+ 1$ ^(1j,3&*+< 20/`&)*0 $ S$&7*[0, 1$ 2+k*+, 10 S>8 ; 2^2 (+>.6%@/&')/ 7*6.'+B8,6/ &* 4/S,/# &' 9%+ _

!QR 

"(#'0/0%(56$

*2

A$N*#.(.5(

G+&3*)*5+[\0 1+ =^@#4 (0 ^(,3*3>30 @&+,A8*+ 1$ .$)(080:*+ $ ^(07+[\0_

G+&3*)*5+[\0 1+ 4,,0)*+[\0 @&+,*8$*&+ 1$ 2&*+10&$, 1$ x$b> Z4@2x] (0 >.#$,$%$' 2/)3%*

7*6.'+B8,6' H@*)/@/_!QM

 @.0N*#&0)()*& -*&&6$ )*

?1./0$.W#0$=

02ON*0&= *

$1'#$&

#*/1#&$&

450*0 1+ G?2#S p */58+(3+[\0 $ 05$&+[\0 10 7*6.'(%6_!Qi

 

450*0 1+ ?=#f p */58+(3+[\0 10 2/)3%* 7*6.'+B8,6' &' O,' &* e/.*,)'_!QN

 

450*0 1+ ?2S p */58+(3+[\0 10 2/)3%* &* 4,5.6,/U 7*6.'+'8,/ * >.'A/01' &/ H49 f

7*6.'H49_!QL

 

:.&'0'105Y*&

%dE,0/(& )* /0f./0(=

'*/.$,$70( *0.$N(56$

D*/1#&$& 450*0 10 o42.J2 p */58+(3+[\0 1$ 5&`1*0, $ *(%&+$,3&>3>&+ 10 2/)3%* 7*6.'+B8,6' &*

2/$' G)/.6' ZS$:/$(30 2J.^S]!RE

 

2$,,\0 1$ :8$b+ 1+ J/b&+5+ $ 1+ JG4W^T +0 2/)3%* 7*6.'+B8,6' H@*)/@/_2$,,\0 1$ :8$b+ 10 ^(,3*3>30 m+)*0(+8 1$ .$)(080:A+ 4:&05$)>+&*+< 4&:$(3*(+< +0 2/)3%*

7*6.'+B8,6' J,#,'.*# ZS$:/$(30 2$(3&+8 G0,+1+,]< G&07*()*+ 1$ W*,*0($,< 4&:$(3*(+_!RB

 

450*0 1+ m4S4 p 3&+(,%$&'()*+ 1$ 3$)(080:*+ 5+&+ $/5&$,+, 5&*7+1+,_!RQ

 GZP(,1.$& )*

1.0N*#&0)()*&

D*/1#&$& 60+[\0 1$ ?~ QhE /*8Dq$, 50& $kl+8>(0 1+ 20&($88 ?(*7$&,*3t +0 4').*++ T]4 7"4?< m07+^0&H>$_

!RR 

!BE uuu_7+8$3$)_0&:_b&

!B! uuu_5b3$)_0&:_b&

!BB 2$,,\0 1$ 3$&&+ 5$8+ G&$%$*3>&+ G+30 @&+()0 +0 G+&H>$ .$)(089:*)0 1$ G+30 @&+()0 Zuuu_5b3$$)_0&:_b&]I 2$,,\0 5$8+ G&$%$*3>&+ 1$ a>(3,7*88$<

J?4< 1$ QhE D$)3+&$, +0 4%--,.8# O*#*/)6K 2/)X < $ >&b+(*c+[\0 1+ g&$+ 1$,,$ G+&H>$- uuu_D>(3,7*88$+8+b+/+>,+_)0/]!BQ

 O4oJ.J2 G+&n- uuu_7+8$3$)_0&:_b&!BR

 D335-PP$b(_b$I D335-PP$)_$>&05+_$>P&$:*0(+8V508*)tP+&)D*7$P*((07+3*0(P*((07+3*(:P51%P)D+5VBV$(_51%!Bh

 D335-PP$*3_$>&05+_$>!BM D335-PP$)_$>&05+_$>P&$:*0(+8V508*)tP,0>&)$,P10):$($&P,3>1*$,P51%P,35V&$50&3V$(_51%

!Bi uuu_*b3*_($3_b&

!BN uuu_53*_0&:_b&

!BL D335-PPD03,*3$,_,)3_$/b&+5+_b&P5&0$3+

!QE uuu_>b$&+b+_/:_:07_b&P50&3+8P+)$&70P5+&H>$V3$)(080:*)0P+&H>*70,PG4#X?JˆBE.J2mUoUT^2UˆBE?@J#4@4_51%

!Q! vSGUo^6U#U< #_I 4?6y< f_< BEENwI uuu_5>)&,_b&P$1*5>)&,P3$)(05>)P)+5*3>80!_51%

!QB 4:'()*+ #$:*0(+8 1$ 6$,$(7087*/$(30 3$/ (07+ 1*&$30&*+- D335-PP+)$,_/+&7*&3>+8_)0/_b&P+)$5bP(03*(1*7*1>+8_+,5‡*1ƒ!MRR‰_O=+Mk%(=lMW

!QQ W+(>+8 1$ 450*0 +0, 4&&+(C0, G&01>3*70, o0)+*,- uuu_/1*)_:07_b&P+&H>*70,P1u(8V!!LLNNh!N!_51%

!QR vxU#x^< ^_ $3 +8_< BE!!w

!Qh uuu_*b3*_($3_b&

!QM uuu_>b$&+b+_/:_:07_b&P50&3+8P+)$&70P5+&H>$V3$)(080:*)0P+&H>*70,PG4#X?JˆBE.J2mUoUT^2UˆBE?@J#4@4_51%

!Qi vSGUo^6U#U< #_I 4?6y< f_< BEENw

!QN uuu_5+&H>$_>%&C_b&

!QL vxU#x^< ^_ $3 +8_< BE!!w

!RE

 vW4xx4#UoU< 2_ =_ $3 +8_< BEEQw!R! vSGUo^6U#U< #_ $3 +8_< BE!Ew

!RB vT4o^4m< 2_ J_ $3 +8_< BEERw

!RQ uuu_(+,+_:07P0%%*)$,P0)3P3$)DV3&+(,%$&P

!RR uuu_)0&($88_$1>P(t)

Page 35: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 35/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Qh 

G2%#*&(&

%(#'0/0%(.'*& )$

"(#M1*

D*/1#&$& 48>:>$*, $ 3+k+, 5$8+ 0)>5+[\0 $,5+[0 %A,*)0 (0 G+&H>$_ Jk_- 7*6K.'+'8M 93%/)*!Rh

 

.+k+, 1$ /+(>3$([\0 5+&+ + $(3*1+1$ H>$ :$&$ 0 G+&H>$ .$)(089:*)0 $ 5&0/07$ +*(07+[\0 (+ &$:*\0_ Jk$/580- =PF"7"4 2/)X 

!RM 

:.N*&'0)$#*&

%#0N()$&

D*/1#&$& ^/58+(3+[\0 1+ *(%&+$,3&>3>&+ $/ 3&0)+ 1$ 8*)$([+ 5+&+ )0(,3&>*& >/ )$(3&0 )0/$&)*+8Z9K'((,.8 4*.$*) ] (0 G+&H>$ .$)(089:*)0_ Jk$/580- F/@k8* >..'('+*_

 !Ri 

G2%#*&(& )* (%$0$ D*/1#&$& 48>:>$*, 1$ 803$, $ 1$ g&$+, )0(,3&>A1+,_ Jk_- 4%--,.8# O*#*/)6K 2/)X < 2/)3%*

7*6.'+B8,6' &* ?*,&*+@*)8U 9$/.L')& O*#*/)6K 2/)X $ 7*6K.'+'8M 93%/)*Z!RN

 D$i(,'0*&= ,1/#$& )*

*2%#*&(&

D*/1#&$&

?0.(./*0#$&

o>)&0, $ 0>3&0, b$($%A)*0, 5&07$(*$(3$, 1$ $/5&$,+, H>$ ,$ b$($%*)*+&+/ 10 +50*0 10G+&H>$ .$)(089:*)0 $/ ,$> 1$,$(7087*/$(30_ Jk$/580` 9$/.L')& O*#*/)6K 2/)XZ!RL 

"#*&'(56$ )*

&*#N05$&

D*/1#&$&

?0.(./*0#$&G+:+/$(30, 50& ,$&7*[0, 5&$,3+10, 5$8+ T07$&(+([+ 10 G+&H>$ + $/5&$,+, $ + 0>3&+,$(3*1+1$,_ Jk_- 9$/.L')& O*#*/)6K 2/)XU 4/-@),&8* 96,*.6* 2/)X $ 9'(K,/ P.$,('+,#_

!hE 

J071#( :::;S; 

20(C>(30 1$ #K'((,.8 6*.$*) < D03$8<&$,3+>&+(3$, $ )$(3&0, $/5&$,+&*+*,(0 G),&8* 9$)**$ 7'Y. 4*.$)*< >/+g&$+ *(3$:&+(3$ 10 4%--,.8#

O*#*/)6K 2/)X < a>(3,7*88$< 48+b+/+<J?4_

!h! 

?*,+&*)@*)8 G/K.#$/&$ - {&$+ 1$ !!E D$)3+&$, 1$,3*(+1+ + $,5+[0, $,>50&3$ 5+&+ + *(07+[\0< *()8>*(10 g&$+, 5+&+ $/5&$,+,< *(,3*3>*[q$, 1$$(,*(0 $ 5$,H>*,+< 20()$(3&+10&$, 1$ ̂ (07+[\0< @^2,< g&$+, &$,*1$()*+*,<g&$+, 1$ 8+c$& $ 1$ )0/`&)*0_ >/+ G+&)$&*+ Gjb8*)0lG&*7+1+ 1+ #$:*\0#$(0lm$)n+&< G&$%$*3>&+ 1$ a$*1$8b$&:< T07$&(0 10 J,3+10< G080 @*0#m<G+&H>$ .$)(089:*)0 a$*1$8b$&: $ $/5&$,+, *()0&50&+10&+, 5&*7+1+,_

!hB 

U 7*6K.'+'8M 93%/)*lJ>7 !hQ ` >/ G+&H>$ 2*$(3A%*)0 $

.$)(089:*)0 1*,,$/*(+10 (0 3$)*10 >&b+(0_ m0 /0/$(30< )0(3+)0/ ,$3$ 5&`1*0,< (0, H>+*, $/5&$,+, *(3$(,*7+, $/)0(D$)*/$(30 501$/ +8>:+& $,)&*39&*0, $ 8+b0&+39&*0, 1$ GY6 $1$ 5&01>[\0 (\0 508>$(3$_ &$,>83+10 1$ >/+ +8*+([+ $(3&$ 0

J/##/6K%#*$$# >.#$,$%$* 'L 7*6K.'+'8M  ZH>$ )$1$> + g&$+ $ `7*c*(D0 1+ *(*)*+3*7+] $ 1+ $/5&$,+ P+*S/.&),/ O*/+ "#$/$*

"3%,$,*#U >.6_< >/+ 1+, :&+(1$, 5&07$10&+, 1$ */97$*, 5+&+ +*(1j,3&*+ 1$ )*'()*+, 1+ 7*1+< (0, J,3+10, ?(*10,< H>$ )0(,3&>*>$ +1/*(*,3&+ 0, 5&`1*0,_ U 8>)&0 +17*(10 10, +8>:>$*, `1*,3&*b>A10 $(3&$ 0, *(7$,3*10&$,< *()8>*(10 0 W^._

!hR 

S>:$,3\0 1$ 1*&$3&*c$,- U 5&0C$30 10 2/)3%* &/ =,&/ 1$7$ )0(,*1$&+& + +/58+ :+/+ 1$ %0(3$,1$ +50*0 $ &$)>&,0, 5+&+ 0 $/5&$$(1*/$(30< )0/0 *8>,3&+10 5$8+ $k5$&*'()*+ (+)*0(+8 $*(3$&(+)*0(+8 10, ?/@,$/$# &* >.'A/01'_

!Rh D335-PP3$)Dl,H>+&$_)0/

!RM uuu_7+8$3$)_0&:_b&

!Ri uuu_,*)07+8_%&

!RN D335-PPD>(3,7*88$_+b0>3_)0/P01P&$3+*8,D055*(:P*:P@&*1:$lS3&$$3uuu_b&*1:$,3&$$3D>(3,7*88$_)0/I uuu_D>(3,7*88$+8+b+/+>,+_)0/I

D335-PPD$*1$8b$&:lb+D(,3+13_1$I D335-PP3$)Dl,H>+&$_)0/!RL

 uuu_,3+(%0&1/+(+:$_0&: $ uuu_,3+(%0&1_$1>!hE

 uuu_,3+(%0&1/+(+:$_0&: $ uuu_,3+(%0&1_$1>< uuu_)+/b&*1:$,)*$()$5+&n_)0_>n< uuu_,05D*+l+(3*508*,_0&: $ uuu_,05D*+l+(3*508*,_($3!h! uuu_D>(3,7*88$+8+b+/+>,+_)0/

!hB D335-PPD$*1$8b$&:lb+D(,3+13_1$

!hQ D335-PP3$)Dl,H>+&$_)0/

!hR D335-PPu$b_/*3_$1>P($u,0%%*)$PBEEMP3$)D,H>+&$_D3/8

Page 36: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 36/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

QM 

:::;j; 9 A$N*#.(.5( )* "(#M1*& C*/.$,O70/$&!hh 

J/ )0(%0&/*1+1$ )0/ + /$301080:*+ +103+1+<!hM  + T07$&(+([+ 1$ >/ G+&H>$ .$)(089:*)0 `%0&/+1+ 50& 10*, (A7$*,- Z+] 4 V*#$1' "#$)/$I8,6/< H>$ 1$%*($ 0, &>/0, $,3&+3`:*)0,< 0bC$3*70, $58+(0, :$&+*, 1+ *(*)*+3*7+ $ ,>5$&7*,*0(+ + $k$)>[\0 1+, +3*7*1+1$,I $ Zb] 4 V*#$1' "S*6%$,A/<&$,50(,g7$8 5$80 1$,$(7087*/$(30 5&g3*)0 10 $/5&$$(1*/$(30 $ ,>+ &$5&$,$(3+[\0

*(,3*3>)*0(+8_ m0 )$(g&*0 *(3$&(+)*0(+8 10, G+&H>$, .$)(089:*)0,< 0b,$&7+l,$ H>$ Dg +/58+ :+/+1$ )0/b*(+[q$, *(,3*3>)*0(+*, 5+&+ + T07$&(+([+< $(3&$ +, H>+*, 1$,3+)+/l,$-

!  4 V*#$1' "S*6%$,A/ 501$ ,$& $k$&)*1+< 50& $k$/580< 50& $(3*1+1$, )0/0- Z+] 4,,0)*+[\0IZb] =>(1+[\0I Z)] J(3*1+1$ 5&*7+1+ ,$/ %*(, 8>)&+3*70,< )0/0 >/+ 2d/+&+ 1$ ^(1j,3&*+<20/`&)*0 $ S$&7*[0,I Z1] J/5&$,+I $ Z$] ?(*1+1$ 0> 1*7*,\0 1+ >(*7$&,*1+1$< *(,3*3>30 1$GY6 0> $/5&$,+ H>$ ` 5&05&*$3g&*+ 10 G+&H>$ 0> p H>+8 0 G+&H>$ ` 7*()>8+10_

!  4 V*#$1' "#$)/$I8,6/ 501$ ,$& $k$&)*1+< 50& $k$/580< 50&-+_  20(,$8D0 S>5$&*0& 1$ 41/*(*,3&+[\0 1+ $(3*1+1$ Z$/5&$,+< +,,0)*+[\0 0>

%>(1+[\0] p H>+8 0 G+&H>$ ` 7*()>8+10 0> H>$ $k$&[+ + ,>+ T$,3\0 Jk$)>3*7+I

b_  6*&$[\0 1+ $/5&$,+< >(*7$&,*1+1$ 0> *(,3*3>30 1$ GY6 H>$ ` 5&05&*$3g&*0 10G+&H>$ 0> +0 H>+8 0 G+&H>$ ` 7*()>8+10I

)_  20/*,,\0 %0&/+1+ /$1*+(3$ >/ *(,3&>/$(30 )$8$b&+10 $(3&$ +, 5+&3$,*(3$&$,,+1+,I

1_  Š&:\0, 1$ :07$&(0 H>$ %0&($)$/ &$)>&,0,< /$1*+(3$ >/ )0(3&+30 1$ :$,3\0< p$(3*1+1$ H>$ $k$&)$ + T$,3\0 Jk$)>3*7+_

C(E*,( :::;_4 GZ*2%,$& )* (,712(& /$2E0.(5Y*& 0.&'0'1/0$.(0& %(#( ( A$N*#.(.5( )* 12 "(#M1* C*/.$,O70/$!hi 

"(#M1*

C*/.$,O70/$

:.0/0('0N( G.'* M1* *Z*#/* ( A*&'6$ G&'#('>70/( G.'* M1* *Z*#/* ( A*&'6$

GZ*/1'0N(

7*6.'(%6< G0&30

48$:&$< #S_!hN 

G?2#S G?2#S ZG0(3*%A)*+ ?(*7$&,*1+1$ 2+398*)+ 10

#*0 T&+(1$ 10 S>8]

?(*1+1$ *(3$&(+ 1+ G?2#S

4%--,.8#

O*#*/)6K 2/)X <a>(3,7*88$<48+b+/+< J?4_!hL

 

G&$%$*3>&+ 1$a>(3,7*88$<48+b+/+< J?4

20(7'(*0 $(3&$ $(3*1+1$,< H>$ *(,3*3>*> 020(,$8D0 1$ 41/*(*,3&+[\0 10 G+&H>$< )0/&$5&$,$(3+(3$, 1$ 1*7$&,+, *(,3*3>*[q$,_ U20(,$8D0 ̀ +,,*,3*10 50& 20/*3` 4,,$,,0&%0&/+10 50& &$5&$,$(3+(3$, 1+, $/5&$,+,&$,*1$(3$, (0 G+&H>$_

2d/+&+ 1$ 20/`&)*0<^(1j,3&*+ $ S$&7*[0, 1+#$:*\0 1$ a>(3,7*88$ $W+1*,0(< $/ )0(7'(*0)0/ + G&$%$*3>&+ 1$a>(3,7*88$_

2/)6 7*6.'+m8,6

&*+ =/++k#<#$:*\0 1$@+&)$80(+<J,5+(D+_

!ME 

T07$&(0 1+#$:*\0 1+2+3+8>(D+<J,5+(D+

20(,$8D0 1$ 41/*(*,3&+[\0 1+ $/5&$,+ 2/)6

7*6.'+m8,6 &*+ =/++k#U 9ZPZ< %0&/+10 50&&$5&$,$(3+(3$, 10, +)*0(*,3+,< $(3&$ 0, H>+*,0 :07$&(0< +,,0)*+[q$,< $/5&$,+,<>(*7$&,*1+1$, $ b+()0,_

!M! 

J/5&$,+ 5&*7+1+ 2/)6

7*6.'+m8,6 &*+ =/++k#U 9ZPZ 

".A,)'.-*.$2/)X C 2/)6'

96,*.$,L,6'

7*6.'+'8,6' (*)

+nP-@,*.$*<.>&*/< ^3g8*+_

!MB 

T07$&(0 #$:*\010 G*$/0(3$<G&$%$*3>&+ 1$.>&*/ $ ?(*\0J>&05$*+

20(,$8D0 1$ 41/*(*,3&+[\0 1+ $/5&$,+".A,)'.-*.$ 2/)X 9Z2ZPZU )>C0 )+5*3+8 5$&3$()$+0 :07$&(0 Zh!ˆ] $ + $/5&$,+, 5&*7+1+,<=$1$&+[\0 1+, ̂ (1j,3&*+, 1$ .>&*/ $ 2d/$&+1$ 20/`&)*0< ̂ (1j,3&*+< 4&3$,+(+30 $4:&*)>83>&+ 1$ .>&*/ ZRLˆ]_

J/5&$,+ 5&*7+1+".A,)'.-*.$ 2/)X 9Z2ZPZ 

!hh vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

!hM W$301080:*+ 10 6$,$(7087*/$(30 #$:*0(+8 ^(07+10&- vSGUo^6U#U< #_< !LLiw

!hi vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

!hN uuu_5>)&,_b&

!hL uuu_D,7)D+/b$&_0&:

!ME

 uuu_537_$,!M! J(3&$ 0, +)*0(*,3+, 1+ $/5&$,+ G+&) .$)(08‹:*) 1$8 O+88Œ,< S_4_ $()0(3&+/l,$ $(3*1+1$, 10 :07$&(0 1+ #$:*\0< 20/>(*1+1$ 1$ W>(*)A5*0, $

+8:>/+, 5&$%$*3>&+, 1+ #$:*\0 W$3&0508*3+(+ 1$ @+&)$80(+< ^(,3*3>*[q$, 1$ $(,*(0 ,>5$&*0& $ *(,3*3>*[q$, 1$ GY6 (+ #$:*\0 W$3&0508*3+(+ 1$@+&)$80(+< 20(,$8D0 S>5$&*0& 1$ G$,H>*,+ 2*$(3A%*)+< 4,,0)*+[\0 10, J(:$(D$*&0, 1+ 2+3+8>(D+< $ @+()0,_!MB

 uuu_$(7*5+&n_)0/

Page 37: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 37/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Qi 

9/(,*.# 2/)3%*<=80&*+(9508*,<S2_

!MQ 

=>(1+[\0 2J#.^ 20(,$8D0 1$ 41/*(*,3&+[\0 &/ 9'6,*&/&* &*

2)'(B#,$' "#(*6RL,6' C 92" 9/(,*.# 2/)3%* 9P<5&05&*$1+1$ 1$ 1>+, $/5&$,+, 10 :07$&(0 1$S+(3+ 2+3+&*(+ $ 1>+, *(,3*3>*[q$, 1$ )*'()*+<3$)(080:*+ $ *(07+[\0_

=>(1+[\0 2J#.^< $(3$5&*7+10 ,$/ %*(,8>)&+3*70,< *(*)*+10 5$8+?(*7$&,*1+1$ =$1$&+8 1$S+(3+ 2+3+&*(+_

2')$' ;,8,$/+ <

#$)*%$< GJ_!MR 

?(*7$&,*1+1$

=$1$&+8 1$G$&(+/b>)0<T07$&(0 1$G$&(+/b>)0<G&$%$*3>&+ 1$#$)*%$_

20(,$8D0 1$ 41/*(*,3&+[\0 10 T:6+*' &*

V*#$1' &' 2')$' ;,8,$/+  ; TV2;< *(3$:&+1050& &$5&$,$(3+(3$, 1+, $/5&$,+, (+ g&$+ 10G+&H>$ $ $/ 0>3&0, 80)+*,< ?(*7$&,*1+1$=$1$&+8 1$ G$&(+/b>)0< G&$%$*3>&+ 10 #$)*%$$ T07$&(0 1$ G$&(+/b>)0_

4,,0)*+[\0 )*7*8 ,$/ %*(,

8>)&+3*70, ZmTG6]<H>+8*%*)+1+ )0/0U&:+(*c+[\0 S0)*+8J,3+1>+8_

4/-@),&8*

96,*.6* 2/)X <#$*(0 ?(*10_

!Mh 

?(*7$&,*3t 0%2+/b&*1:$

?(*7$&,*3t 0% 2+/b&*1:$ $/ +&3*)>8+[\0 )0/>/+ 1+, /+*0&$, $/5&$,+, */0b*8*g&*+, 10#$*(0 ?(*10< + G,&Y*++# 2)'(*)$M 4'.#%+$/.$#_

J/5&$,+ */0b*8*g&*+<5&*7+1+- G,&Y*++# 2)'(*)$M

4'.#%+$/.$# 

S>:$,3\0 1$ 6*&$3&*c- U 5&0C$30 10 2/)3%* &/ =,&/ 1$7$ )0(,*1$&+& H>$-! ag />*3+, 05[q$, $ )0/b*(+[q$, 5+&+ + $,3&>3>&+ 1+ ,>+ T07$&(+([+I! J/ 5+A,$, )0/0 0, J,3+10, ?(*10,< @&+,*8< J,5+(D+< #$*(0 ?(*10< ^3g8*+ $ =&+([+< Dg

3$(1'()*+ 1$ H>$ + T$,3\0 Jk$)>3*7+ ,$C+ $k$&)*1+ 50& $(3*1+1$ 1$ 1*&$*30 5&*7+10 $ +T$,3\0 J,3&+3`:*)+< 50& +&3*)>8+[\0 1+, 5+&3$, *(3$&$,,+1+,< $/ $,5$)*+8 0 :07$&(0<$/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30< *(,3*3>*[q$, 1$ $(,*(0 ,>5$&*0& $ 3`)(*)0<*(,3*3>*[q$, 1$ GY6< *(7$,3*10&$, 5&*7+10, $ + 5&95&*+ T$,3\0 Jk$)>3*7+_ J,,+ +&3*)>8+[\0)&*+& /$8D0&$, )0(1*[q$, 5+&+ H>$ 0 G+&H>$ .$)(089:*)0 /+(3$(D+l,$ %*$8 p ,>+ /*,,\0 $0bC$3*70, +0 /$,/0 3$/50 H>$ +,,$:>&+ &$,5$*30 +0, *(3$&$,,$, 10, ,$>, )0(,3*3>*(3$,_

:::;S; 9 &*,*56$ )* %#0$#0)()*& M1(.'$ ($& &*'$#*& )* ('1(56$ )$& "(#M1*& C*/.$,O70/$&!MM

 

?/@,$/$# &* >.'A/01' 1$ D*$&+&H>*+ ,>5$&*0& l 3+*, )0/0 G+&H>$, .$)(089:*)0,< G080, S$30&*+*, $.$)(9508$,< (0 )$(g&*0 *(3$&(+)*0(+8< 3$(1$/ + ,$8$)*0(+& ,$30&$, 5&*0&*3g&*0, 1$ +3>+[\0)0(,*1$&+(10 1>+, $,3&+3`:*+,< H>$ (\0 ,\0 />3>+/$(3$ $k)8>,*7+,-!Mi 

!  J,3&+3`:*+ )0(,$&7+10&+- 41/*3$ H>$ +, )0(1*[q$, $k*,3$(3$, ; *()8>,*7$ H>+(30 p,5&$,$(3$, 70)+[q$, $)0(z/*)+, &$:*0(+*, l )0(3*(>+&\0 + $708>*& ,$:>(10 +, 3+k+, +3>+*,1$ )&$,)*/$(30 $ H>$ D+7$&g +)$8$&+[\0 1$,,+, 3+k+, $/ %>([\0 1$ /+*0&$, $,%0&[0, $/,$30&$, &$8$7+(3$,I

!  J,3&+3`:*+ *(07+10&+- 41/*3$ H>$ 0 5$&%*8 ,0)*0$)0(z/*)0 &$:*0(+8 501$&g ,$&/01*%*)+10 1$ /010 &+1*)+8< ,$:>(10 $708>[q$, %>(1+/$(3+1+, $/ 5&0C$[q$, (\0l8*($+&$,< $ H>$ $,,$ 5$&%*8 501$&g< *()8>,*7$< 3&+(,)$(1$& +, A'6/0c*# $)/&,6,'./,#

/$1*+(3$ &$)>&,0, 5&05*)*+10, 5$80, +7+([0, 1+ )*'()*+< 3$)(080:*+ $ *(07+[\0 $ 0>3&+,)+&+)3$&A,3*)+, 1+ S0)*$1+1$ 10 20(D$)*/$(30_

Jk$/580 $80H>$(3$ 1$,,+ $,3&+3`:*+ *(07+10&+ ` + 50,3>&+ 10 2/R# G/#6'< (+J,5+(D+< H>$ $()0/$(10> $,3>10< + &$(0/+1+ $/5&$,+ 1$ 58+($C+/$(30< ,0b&$0 1$,$(7087*/$(30 1+ &$:*\0 1$ @*8b+0_ 4, 1>+, 5&*()*5+*, 70)+[q$, &$:*0(+*,< +S*1$&>&:*+ $ + 20(,3&>[\0 m+7+8< $,3+7+/ $/ 1$)8A(*0 $ )+/*(D+7+/ 5+&+ >/5&$7*,A7$8 $()$&&+/$(30_ 6$50*, 1$ /$,$, 1$ +(g8*,$,< )0/ b+,$ $/ +b0&1+:$(,)0(7$()*0(+*,< + $/5&$,+ ,>:$&*> H>$ $,,$, 5080, ,$30&*+*, 3&+1*)*0(+*, %0,,$/

!MQ

 D335-PP,$/*(+&*0(+)*0(+8_)0/_b&P+5&$,$(3+)0$,P51%P%*+3$,B_51%!MR uuu_50&301*:*3+8_0&:_b&

!Mh uuu_)+/b&*1:$,)*$()$5+&n_)0_>n

!MM vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

!Mi O*1$< 50& $k$/580- [email protected]< BEEiw< v?S m+3*0(+8 #$,$+&)D 20>()*8< BEELw< vSGUo^6U#U< #_ $3 +8_< BEELw

Page 38: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 38/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

QN 

%0&3+8$)*10,_ 4 )0/>(*1+1$ (\0 +)$*30> $,,+ ,>:$,3\0 )0(,$&7+10&+ $ 5&$7*,A7$8< $&$,087$> 5+&3*& 5+&+ ,08>[q$, *(07+10&+,_ 6$)*1*>< $(3\0< */58+(3+& >/ J%#*%

V%88*.K*,-  $/ @*8b+0< $ )0(3&+30> 0 &$(0/+10 +&H>*3$30 =&+(n T$D&t 5+&+&$+8*c+& 0 5&0C$30 10 )0(C>(30_ ^(+>:>&+10 $/ !LLi< 0 W>,$> T>::$(D$*/ @*8b+05+,,0> + +3&+*& /+*, 1$ >/ /*8D\0 1$ 3>&*,3+, 50& +(0 5+&+ + )*1+1$<3&+(,%0&/+(10l+ (>/ */50&3+(3$ )$(3&0 *(3$&(+)*0(+8 1$ 7*1+ )>83>&+8< +b&*(10

(070, D0&*c0(3$, 5+&+ + )0/>(*1+1$_!MN 

S>:$,3q$, 1$ 6*&$3&*c- X>+(30 +0, ,$>, %0)0, 5&*0&*3g&*0,< 0 2/)3%* &/ =,&/ 1$7$&g )0(,*1$&+&+, 1>+, $,3&+3`:*+, H>$ 7'/ ,$(10 +103+1+, 5$80, a+b*3+3, 1$ ^(07+[\0 1$ $8$7+1+ D*$&+&H>*+<$/ d/b*30 *(3$&(+)*0(+8_ m$,,$ ,$(3*10< + $,3&+3`:*+ )0(,$&7+10&+ ,>:$&$ +3>+[\0 $/ ,$30&$,(0, H>+*, 0 6= 7$/ ,$ 1*,3*(:>*(10< )0/0 @*03$)(080:*+ $ .$)(080:*+ 1+ ^(%0&/+[\0 $20/>(*)+[q$,_ G0& 0>3&0 8+10< + $,3&+3`:*+ *(07+10&+ ,>:$&$ + +3>+[\0 $/ )+/50, )0/0- Z+]{&$+, +7+([+1+, 10 S$30& 1$ 2*'()*+, 1+ S+j1$I Zb] {&$+, *(07+10&+, (0 S$30& 1$ J1>)+[\0 ;)0/0 /+*0& ,>50&3$ )*$(3A%*)0 $ 3$)(089:*)0 +0 5&0)$,,0 1$ $1>)+[\0 (+ ,>+ +)$5[\0 58$(+I $Z)] 4 ,*($&:*+ 10, 1*7$&,0, )+/50, 10 )0(D$)*/$(30 (+ b>,)+ 1$ ,08>[q$, 5+&+ 0, 5&0b8$/+,

1$ )0/58$k*1+1$ $ /+:(*3>1$ )&$,)$(3$, $/ d/b*30 80)+8< &$:*0(+8< (+)*0(+8 $ />(1*+8_

:::;^; D*M10&0'$& %(#( $ &1/*&&$ )* "(#M1*& C*/.$,O70/$&!ML

 

4 J*$'&'+'8,/ &' ;*#*.A'+A,-*.$' O*8,'./+ >.'A/&') < +103+1+ 5+&+ 0&*$(3+& $,3$ 3&+b+8D0< )0/b+,$ (+ +(g8*,$ 1+ $k5$&*'()*+ 10, G+&H>$, .$)(089:*)0, (0 )$(g&*0 *(3$&(+)*0(+8< 5&$)0(*c+ H>$0 ,>)$,,0 1$,,$ 3*50 1$ $/5&$$(1*/$(30 1$5$(1$ 1$ $8$7+10 :&+> 1$ +3$(1*/$(30< (+ &$:*\0$/ H>$ $8$ ,$ ,*3>+< 10, &$H>*,*30, ,*(3$3*c+10, (+ .+b$8+ ^^^_i-

C(E*,( :::;j4 D*M10&0'$& EW&0/$& .( #*706$ %(#( $ &1/*&&$ )* 12 %(#M1* '*/.$,O70/$!iE 

#$H>*,*30

U J1>)+[\0 1$ $k)$8'()*+ $/ 3010, 0, (A7$*,_R #$)>&,0, D>/+(0, )0/ 3+8$(30 $ $8$7+1+ H>+8*%*)+[\0< )0/5&0/$3*10, )0/ 0, 1$,3*(0, 1+ &$:*\0

$ 1+ (+[\0_!i! a X>+1&0 508A3*)0 %+70&g7$8_!iB V W+&)0 C>&A1*)0 %+70&g7$8_e 4)$,,0 + /$&)+10,__ G08A3*)+, %+70&g7$*, +0 1$,$(7087*/$(30 $/5&$,+&*+8_j 2+5+)*1+1$ 1$ 5$,H>*,+ )*$(3A%*)+ $ 1$,$(7087*/$(30 3$)(089:*)0 1$ $k)$8'()*+_S J8$7+1+ H>+8*1+1$ 1$ 7*1+_^ ^(%&+$,3&>3>&+ 3$)(*)+/$(3$ +7+([+1+ $ ,$&7*[0, 1$ $k)$8'()*+_UT 4/b*$(3$ %+70&g7$8 +0 $/5&$$(1$10&*,/0_UU 4/b*$(3$ 5&05A)*0 p *(07+[\0_UR =g)*8 *(3$&+[\0 $(3&$ $/5&$,+,< *(,3*3>*[q$, 1$ $(,*(0 $ 5$,H>*,+ $ :07$&(0_Ua U&:+(*c+[\0 10 3$&&*39&*0 $ $,5+[0 %A,*)0 +1$H>+10_UV O0(3+1$ 508A3*)+ 1$ */58$/$(3+& 0 5+&H>$ 3$)(089:*)0_Ue J,3&+3`:*+ )8+&+ $ )0(1*[q$, +1$H>+1+,< 50& 5+&3$ 1+ :07$&(+([+ 10 G+&H>$ .$)(089:*)0< 5+&+

*/58$/$(3+& + *(*)*+3*7+ )0/0 >/ $(3$ 10 (070 5+&+1*:/+ H>$ $/$&:$ $/ d/b*30 />(1*+8 l +S0)*$1+1$ 10 20(D$)*/$(30< $ (\0 )0/0 >/ $(3$ 10 5+&+1*:/+ $k+>&*10< + S0)*$1+1$ ^(1>,3&*+8_

!MN

 vr4U< f_< BEEi< 5g:*(+ !Niw!ML vSGUo^6U#U< #_ $3 +8_< BE!! ; G0&30 48$:&$I BE!B ; =0c 10 ^:>+[>I BE!Q ; #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,w

!iE O*1$- vSGUo^6U#U< #_ $3 +8_< BEELw< vSGUo^6U#U< #_< !LNL< !LLi< BEEM< BEE!w< vSGUo^6U#U< #_I 4?6y< f_< BEENw_

!i! vSJmU#< 6_I S^mTJ#< G_< BE!!w

!iB v42JWUTo?< 6_I #U@^mSUm< f_< BE!Bw

Page 39: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 39/107

Page 40: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 40/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

RE 

!  .$& )0/0 ,$>, 5*8+&$, + *(07+[\0 $/ 3010, 0, 10/A(*0, $ + ,*($&:*+ $(3&$ +, *(,3*3>*[q$,1$ $(,*(0 ,>5$&*0& $ 3`)(*)0< 0, )$(3&0, 1$ 5$,H>*,+ $ 1$,$(7087*/$(30< +, $/5&$,+,< 0:07$&(0< +, +,,0)*+[q$, $ +, 1$/+*, %0&[+, 0&:+(*c+1+, 1+ ,0)*$1+1$_

!  S$& )0(,3&>A10 5&0:&$,,*7+/$(3$< )0/ *(3$(,+ 5+&3*)*5+[\0 1+ )0/>(*1+1$ $(7087*1+ $)0/ b+,$ $/ +[q$, 80)+8*c+1+, $ $,5$)A%*)+,< 50& 7$c$, /01$,3+,< /+, )0/ :&+(1$ 501$&1$ 5&0/07$& + 3&+(,%0&/+[\0 1+ ,0)*$1+1$ (0 ,$(3*10 1$,$C+10< 1$(0/*(+1+, >.,6,/$,A/#

"#$)%$%)/.$*#_R_  U )0(C>(30 1$ ?/@,$/$# &* >.'A/01' (>/+ &$:*\0< )0/0 50(3$, )0()&$3+, $ 5&+:/g3*)+, 5+&+

0 %>3>&0< 3'/ + 050&3>(*1+1$ 1$ )0(,3*3>*& 0 (j)8$0 5&$)>&,0& $ )00&1$(+10& 1+$,3&>3>&+[\0 1$ >/ 5&0C$30 &$:*0(+8 5+&+ 0 %>3>&0< 1$,3*(+10 + 3&+(,%0&/+& 0 3$&&*39&*0(>/+ &$:*\0 1$,$(7087*1+ 1+ 9'6,*&/&* &' 4'.K*6,-*.$'_

h_  ?/ 2)'N*$' O*8,'./+ (/)/ ' <%$%)' ` >/ *.$* &' .'A' (/)/&,8-/ H>$ $/$&:$ $/ d/b*30/>(1*+8< + 9'6,*&/&* &' 4'.K*6,-*.$'_ G0& *,,0< 50,,>* )+&+)3$&A,3*)+, &+1*)+8/$(3$1*%$&$(3$, 1+H>$8+, 1$ 58+(0, $ 5&0C$30, 3&+1*)*0(+*, 1$ 1$,$(7087*/$(30_ J,,$, j83*/0,<%&$H>$(3$/$(3$ +()0&+10, $/ /+&)0, $ 5&0)$1*/$(30, 1$ 5+&+1*:/+, $k+>&*10,< 3'/:&+(1$ 1*%*)>81+1$ $/ *(07+& (0 d/b*30 1+, (07+, &$+8*1+1$, $< +,,*/< 1*%*)*8/$(3$

)0(3&*b>$/ 5+&+ + ,>5$&+[\0 10, )0/58$k0, $ )&$,)$(3$, (070, 5&0b8$/+, H>$ 1$,+%*+/ +,0)*$1+1$ $/ d/b*30 80)+8< &$:*0(+8< (+)*0(+8 $ />(1*+8_ !NR 

F17*&'6$ )* I0#*'#0[4 U 2/)3%* &/ =,&/ 1$7$&g )0(3&*b>*& 5+&+ + %0&/>8+[\0 $ */58$/$(3+[\01$ >/ 5&0:&+/+ *(07+10& 1$ 1$,$(7087*/$(30 &$:*0(+8< (+ 8*(D+ 10 2)'N*$' O*8,'./+ (/)/ '

<%$%)' 5&$)0(*c+10 5$8+ J*$'&'+'8,/ &' ;*#*.A'+A,-*.$' O*8,'./+ >.'A/&') < H>$ 501$&*+ ,$&1$(0/*(+10 F2)'N*$' O*8,1' &* G)/#R+,/ * ".$').' (/)/ ' <%$%)'e_

:::;UT; M'C0&'&% )* G.#B'IJ# #*,*N(.'*& %(#( $ %#$L*'$ )$ !'"31* )' 40)' 

6$(3&$ 0, ?/@,$/$# &* >.'A/01'  &$8$7+(3$, 5+&+ 0 5&0C$30 10 2/)3%* &/ =,&/  1$,3+)+/l,$ 0

4').*++ T]4 7"4?U!Nh

  $/ m07+ ^0&H>$< J?4< $ 0 b*(z/*0 %0&/+10 5$80 2/)3%* 7*-E$,6'<%$%)'#6'(*

!NM  $  2/)3%* 7*6.'+B8,6' <%$%)'#6'(*<!Ni  =&+([+_ 4, 3+b$8+, ,$:>*(3$, +5&$,$(3+/

>/+ 1$,)&*[\0 ,*(3`3*)+ 1$,,+, *(*)*+3*7+,_

:::;UT;U; -#".*,, AS- 7H-M  

C(E*,( :::;^; FK.'*&* )(& /(#(/'*#K&'0/(& )$ 4').*++ T]4 7"4? 

9&%*/'$& -$2*.'W#0$&X0&6$ 7*#(, U 4').*++ T]4 7"4? $(H>+1&+l,$ (+ )+3$:0&*+ 1$ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' 

A,.6%+/&' / H.,A*)#,&/&* %0)+10 (+ 3&+(,%$&'()*+ $ )0/$&)*+8*c+[\0 1$ 3$)(080:*+ +5+&3*& 1$ 5$,H>*,+ +)+1'/*)+ 1$ $k)$8'()*+ $ 1$ 5&0:&+/+, $1>)+)*0(+*, H>$

>($/ + 3$0&*+ p 5&g3*)+< +8`/ 1+ 5&0/0[\0 1$ %0&3$ *(3$&+[\0 )0/ 0, ,$30&$,*(3$(,*70, $/ )0(D$)*/$(30 1+ &$:*\0_

9.'*/*)*.'*& J/ m07+ ^0&H>$< 0 ,$30& %*(+()$*&0 5$&1$> /+*, 1$ RE /*8 $/5&$:0, 1$,1$ + )&*,$1$ BEEN_ U>3&+, *(1j,3&*+, %>(1+/$(3+*, 5+&+ + )*1+1$ l 3+*, )0/0 + $1*30&*+8<%0(0:&g%*)+< /A1*+ $ 7+&$C0 l $(%&$(3+/ >/ /0/$(30 &>*/ $/ %>([\0 1$ %+30&$,)0/0 + )0()0&&'()*+ 1+ ^(3$&($3_ J(H>+(30 *,,0< 0 O+8$ 10 S*8A)*0 Z(+ 2+8*%9&(*+] $ +&$:*\0 1$ @0,30( ZH>$ +b&*:+ 0 J>7  l J/##/6K%#*$$# >.#$,$%$* 'L 7*6K.'+'8M ] 7*7$/(03g7$8 1$,$(7087*/$(30 $)0(z/*)0 1$7*10 + /*8D+&$, 1$ $/5&$,+, *(*)*+(3$,Z#$/)$C%(#] $ 1$,10b&+/$(30, 1$ $/5&$,+, Z#(,.C'LL#] $/ ,$30&$, *(3$(,*70, $/

!NR vSGUo^6U#U< #_ $3 +8_ BEEN< BEEL< BE!E l 6+$1$0n< BE!! l 205$(D+:>$< BE!! l S3+(%0&1w

!Nh uuu_)0&($88_$1>P(t)

!NM uuu_%>3>&0,)05$_)0/

!Ni uuu_3$)D(0508$l%>3>&0,)05$_)0/

Page 41: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 41/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

R! 

)0(D$)*/$(30_ m07+ ̂ 0&H>$ 5$&)$b$> $(3\0 H>$ 5&$)*,+7+ 30&(+&l,$ >/+ O*8,1'

>.'A/&')/ Z7*6.B('+*] )0/ +3*70, )+5+c$, 1$ )0/5$3*& )0/ +H>$8$, 1$ 0>3&+,3$)(9508$,< )0/0 0 O+8$ 10 S*8A)*0 $ + #$:*\0 1$ @0,30(_

95Y*&! 4 G&$%$*3>&+ 1$ m07+ ^0&H>$ 8+([0>< Dg +8:>(, +(0,< >/ )0()>&,0 5jb8*)0 7*,+(10

+ ,$8$)*0(+& >/+ 0> /+*, >(*7$&,*1+1$, 5+&+ */58+(3+& >/+ *(*)*+3*7+ )+5+c 1$3&+(,%0&/+& m07+ ^0&H>$ (>/+ &$:*\0 *(07+10&+ $/ ,$30&$, 1$ +83+ 3$)(080:*+

+58*)+1+ p ,0)*$1+1$< p *(1j,3&*+ $ +0 :07$&(0< $ )+5+c 1$ )0/5$3*& :80b+8/$(3$)0/ &$:*q$, )0/0 0 O+8$ 10 S*8A)*0 $ + #$:*\0 1$ @0,30(_

! | *(,3*3>*[\0 0> )0(,9&)*0 7$()$10& + G&$%$*3>&+ 5&0/$3$> )$1$& !N<M D+ (+ ^8D+#00,$7$83< 7*c*(D+ + W+(D+33+(< $ ?S~ !EE /*8Dq$, 5+&+ *(%&+$,3&>3>&+_

! a0>7$ !N 5&050,3+,< 5&07$(*$(3$, 1$ H>+,$ QE >(*7$&,*1+1$, 1$ L 5+A,$,_ U)0()>&,0 %0* 7$()*10 5$80 )0(,9&)*0 $(3&$ + 4').*++ H.,A*)#,$M < 1$ ^3D+)+< J,3+101$ m07+ ^0&H>$< $ 0 >#)/*+ >.#$,$%$* 'L 7*6K.'+'8M C 7*6K.,'.< 1$ a+*%+< ^,&+$8_

! G$,+&+/< 5+&+ $,,+ $,)08D+< + &+5*1$c 5&$7*,3+ (+ */58+(3+[\0 10 5&0C$305&050,30< + &$)0(D$)*1+ $k5$&*'()*+ 10 7*6K.,'. (0 +50*0 p )&*+[\0 1$ $/5&$,+,1$ +83+ 3$)(080:*+ )0/ b+,$ (0, )0(D$)*/$(30, :$&+10, (+ *(,3*3>*[\0 $ (0

)+5*3+8 *(3$8$)3>+8 ($8+ %0&/+10< $ + 10+[\0< 50& >/ $kl+8>(0 1+ 4').*++

H.,A*)#,$M < 1$ ?S~ QhE /*8Dq$, +0 5&0C$30 20&($88l.$)D(*0(_cEL*'0N$ 7*#(,

)$ %#$L*'$.&+(,%0&/+& m07+ ^0&H>$ (>/+ O*8,1' >.'A/&')/ Z7*6.B('+*] $/ ,$30&$, 1$ +83+3$)(080:*+ +58*)+1+ p ,0)*$1+1$< p *(1j,3&*+ $ +0 :07$&(0< $ )+5+c 1$ )0/5$3*&:80b+8/$(3$ )0/ 3$)(9508$, )0/0 0 O+8$ 10 S*8A)*0 $ + #$:*\0 1$ @0,30(_

cEL*'0N$&

*&%*/K?0/$&!  #$*(7$(3+& m07+ ^0&H>$ )0/0 )*1+1$ $ &$:*\0I!  S+87+& ,>+, *(1j,3&*+, 3&+1*)*0(+*,I!  2&*+& *(1j,3&*+, *(07+10&+, $ )0/5$3*3*7+, $/ ,$30&$, H>$ +*(1+ (\0 $k*,3$/_

G&'#('>70( ^/58$/$(3+[\0 1$ >/ $(3$ )0/ )+&+)3$&A,3*)+, *(07+10&+, $ )+5+c 1$ &$>(*& +,,$:>*(3$, $,%$&+,-

! H.,A*)#,&/&* *-()**.&*&')/< )0/ 59,l:&+1>+[\0 +)+1'/*)+ )0/ b+,$ $/+3*7*1+1$, 3&+(,1*,)*58*(+&$, 1$ 5$,H>*,+ )*$(3A%*)+ $ 1$,$(7087*/$(303$)(089:*)0< $/ $,5$)*+8 $/ ,$30&$, 50&3+10&$, 1$ %>3>&0< $ (+ +58*)+[\0 1+)*'()*+ $ /01$&(+, 3$)(080:*+, 5+&+ &$,087$& 5&0b8$/+, +3>+*, 1+ ,0)*$1+1$<:07$&(0 $ *(1j,3&*+I

! 450*0 + 5&0)$,,0, 1$ )&*+[\0 1$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30 $*(07+10&+, $/ ,$30&$, 50&3+10&$, 1$ %>3>&0< *()8>*(10 :&+(1$ *(3$&+[\0 10,$,3>1+(3$,< 5&0%$,,0&$, $ 5$,H>*,+10&$, )0/ + *(1j,3&*+< :07$&(0 $ ,0)*$1+1$<b$/ )0/0 +50*0 p *(3$&+[\0 )0/ 3$/+, )0/0 )+53+[\0 1$ &$)>&,0, 5+&+$/5&$,+, (+,)$(3$,< 5&05&*$1+1$ *(3$8$)3>+8< $ *1$(3*%*)+[\0 $ 1$,$(7087*/$(30

1$ /$&)+10, $ *(3$&(+)*0(+8*c+[\0 1$ $/5&$,+,_! 450*0 p %0&/+[\0 1$ $,3>1+(3$, $ 5&0%$,,0&$, 10 $(,*(0 %>(1+/$(3+8 $ $(,*(0

/`1*0 $/ ,$30&$, ($)$,,g&*0, p )&*+[\0 1$ $/5&$,+, $/ ,$30&$, 50&3+10&$, 1$%>3>&0 $ p ,08>[\0 1$ 5&0b8$/+, 1+ ,0)*$1+1$< *(1j,3&*+ $ :07$&(0I

! 450*0 +0 1$,$(7087*/$(30 10 $,5A&*30 $ 1+ )>83>&+ 10 $/5&$$(1$10&*,/0_G,*2*.'$&

! 2+/5>, 10 4').*++ T]4 7"4? ! 7*6K.,'.C4').*++ >..'A/$,'. >.#$,$%$*< N',.$ A*.$%)* 7*6K.,'. l 4').*++ H.,A*)#,$M _

"*&&$( L1#K)0/( >/ )0(,9&)*0 1+ 4').*++ H.,A*)#,$M  $ 7*6K.,'._ G+&$)$ D+7$& )0(3&+30 $(3&$ +G&$%$*3>&+ 1$ m07+ ^0&H>$ $ 0 20(,9&)*0 20&($88l.$)D(*0( 5+&+ + */58$/$(3+[\010 5&0C$30_ 4 G&$%$*3>&+ )$1$> 3$&&$(0 1$ !N D+ (+ ^8D+ #00,$7$83 $ ?S~ !EE

/*8Dq$, 5+&+ + *(%&+$,3&>3>&+ 10 4').*++ T]4 7"4?_ U $(3$ &$,50(,g7$8 5$805&0C$30< 50& 5+&3$ 1+ G&$%$*3>&+ 1$ m07+ ^0&H>$< ` + T]4 "6'.'-,6 ;*A*+'(-*.$

4')(')/$,'._

Page 42: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 42/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

RB 

A$N*#.(.5( G+&$)$ D+7$& + ,$:>*(3$ D*$&+&H>*+-!  U 4').*++ G'/)& 'L 7)%#$**# "S*6%$,A* 4'--,$$** *(1*)+ 0 6*&$30& 10 2+/5>, 10

4').*++ T]4 7"4?_!  U 7*6K.,'.C4').*++ >..'A/$,'. >.#$,$%$* e',.$ V'A*)./.6* G'/)&  *(1*)+ 0 6*&$30&

10 7*6K.,'.C4').*++ >..'A/$,'. >.#$,$%$*_!  4').*++ T]4 7"4? 4/-(%# P&A,#')M 4'--,$$**_

\$/(,0[(56$ )(

E(&* ?K&0/(

0.0/0(,

!N<M D$)3+&$, (+ ^8D+ #00,$7$83< 7*c*(D+ + W+(D+33+( Z303+8 1+ *8D+- hB D$)3+&$,]_m+ */+:$/< >/+ 7*,\0 5&0,5$)3*7+ 10 4').*++ T]4 7"4?_

"#$%#0*)()* )(

E(&* ?K&0/(U 3$&&$(0 (+ ^8D+ #00,$7$83 ` )$,,\0 1+ G&$%$*3>&+ 1$ m07+ ^0&H>$ +0 4').*++ T]4

7"4?Z "#([$ %(#( (

/$.&'#156$G&0C$30, $ )+53+[\0 1$ &$)>&,0, 5+&+ 0 )+/5>, 10 4').*++ T]4 7"4?- BE!B $ BE!Q20(,3&>[\0- BE!R l BE!i

c%*#(56$

0.0/0(, *2 ,$/(0&

%#$N0&O#0$&

4 $/5&$,+ T00:8$ m07+ ^0&H>$ )$1$> B_BEE /• $/ ,$> 5&`1*0 $/ my< $k5+(,A7$8+3` h_NEE /•< ,$/ )>,30 5+&+ H>$ 0 7*6K.,'.C4').*++ >..'A/$,'. >.#$,$%$*< 5+&3$ 104').*++ T]4 7"4?< *(*)*+,,$ */$1*+3+/$(3$ +, ,>+, 05$&+[q$,_

9%$0$ )$

A$N*#.$ \$/(,!  !N<M D+ Z$k5+(,A7$8 + hB D+]< ^8D+ #00,$7$83_!  ?S~ !EE /*8Dq$, 5+&+ *(%&+$,3&>3>&+!  450*0 10, ,$&7*[0, 1+ G&$%$*3>&+ 1$ m07+ ^0&H>$< $/ $,5$)*+8 /$1*+(3$ +

58+3+%0&/+ 1$ )0/>(*)+[q$,_J$/$&

U 4').*++ T]4 7"4? $ 0 7*6K.,'.C4').*++ >..'A/$,'. >.#$,$%$* ; .2^^ &$+8*c+/5$,H>*,+ )*$(3A%*)+ ,0b&$ 3$/+, H>$ 7\0 1$,1$ 0 )0&50 D>/+(0 +0 >,0 1$ ,$(,0&$,$ &+1+&$, 5+&+ )0(,3&>[q$, /+*, ,>,3$(3g7$*, $ p, (07+, /A1*+, l (\0 ,9 &$1$,,0)*+*,< /+, 3+/b`/ +, %0&/+, H>$ 0, ,$&$, D>/+(0, >3*8*c+/ 5+&+ )0/>(*)+&l,$<)0(,>/*& $ )0/5+&3*8D+& *(%0&/+[\0_U 7*6K.,'.C4').*++ >..'A/$,'. >.#$,$%$* 0%$&$)$&g /$,3&+10, $ 10>30&+/$(30, H>$5$&/*3*&\0 +0, $,3>1+(3$, $,5$)*+8*c+&$/l,$ (>/+ 1$ 3&', 7$&3$(3$, ,$:>*(3$,-! WA1*+ 1*:*3+8 (+ $&+ 1+, &$1$, />(1*+*, 0530$8$3&z(*)+,I! ^(%0&/g3*)+ &$8+)*0(+1+ p ,+j1$ $ ,$>, 1*,50,*3*70, &$,5$)3*70,I! G&`1*0,< /$*0 +/b*$(3$ >&b+(0 $ *(%&+$,3&>3>&+, *(3$8*:$(3$, $ ,>,3$(3g7$*,_

U .2^^< $/ (0/$ 1+, 1>+, >(*7$&,*1+1$, Z4').*++ $ 7*6K.,'.] 0>30&:+&g 0 3A3>80 1$J/#$*) 'L P((+,*& 96,*.6*_J$#2(56$ )*

 L$N*.& .$

*.&0.$

?1.)(2*.'(,

($ F*71.)$

7#(1

!  4 4').*++ H.,A*)#,$M  3&+b+8D+&g )0/ + G&$%$*3>&+ 1$ my $ )0/ 0>3&+, $(3*1+1$,5+&+ 1$%*(*& 5&0:&+/+, $,5$)A%*)0, H>$ ,$C+/ $%*)+c$, 5+&+ 1+& ,>50&3$ +05&059,*30 1$ */5+)3+& /*8D+&$, 1$ $,3>1+(3$, 10 5&*/$*&0 :&+> $ ,$>,5&0%$,,0&$, + )+1+ +(0< 1$ /010 + /$8D0& 5&$5+&+& 0, &$)>&,0, D>/+(0, 10,H>+*, 1$5$(1$&g 0 ,>)$,,0 10 5&0C$30- + 3&+(,%0&/+[\0 1$ m07+ ^0&H>$ (>/+)*8,1' ,.'A/&')/ &* 6+/##* -%.&,/+ _

!  G&0%$,,0&$,< 5$,H>*,+10&$,< $,3>1+(3$, 1$ 59,l:&+1>+[\0 $ $kl+8>(0, /$(30&$,*(3$&+:*&\0 1*&$3+/$(3$ )0/ 0, +8>(0, $ 5&0%$,,0&$, 1$ $(,*(0 %>(1+/$(3+8 $$(,*(0 /`1*0 /$1*+(3$ ,$/*(g&*0,< 0%*)*(+, 1$ 3&+b+8D0< )0()>&,0, $(3&$$,3>1+(3$,< +,,*,3'()*+ p &$+8*c+[\0 1$ 1$7$&$, 1$ )+,+ $ 0>3&+, *(3$&+[q$,_

Page 43: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 43/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

RQ 

gd2*#$& mj/$&0, 5&$7*,30, 5+&+ +3` QE +(0,-!  2>,30 1$ )0(,3&>[\0 $ /+(>3$([\0 10 )+/5>,- ?S~ B b*8Dq$,!  mj/$&0 1$ 5&0%$,,0&$, Z5$,H>*,+10&$,]- BNE!  J,3>1+(3$, $/ 59,l:&+1>+[\0- B_hEE!  {&$+ )0(,3&>A1+- BEE_EEE /•

-$2%#$20&&$

/$2 (

&1&'*.'(E0,0P

)()*

U 4').*++ T]4 7"4?  $ 0 74>> 5&$3$(1$/ ,$& 8A1$&$, 1+ ,>,3$(3+b*8*1+1$ $/ m07+

^0&H>$_ J/ 5+&3*)>8+&< 5&$3$(1$/ )0(,3*3>*& 0 5&*/$*&0 )0(C>(30 +)+1'/*)0 )0/,0/+ c$&0 1$ +H>*,*[\0 1$ $($&:*+ $k3$&(+ $ c$&0 1$ $/*,,q$, 1$ 1*9k*10 1$)+&b0(0_!NN  20(,*1$&+/ H>$ >/ )+/5>, ,>,3$(3g7$8 +3&+*&g $ *(,5*&+&g $,3>1+(3$,$ 5&0%$,,0&$, 5+&+ H>$ 1$,$(7087+/ 3$)(080:*+, /+*, +1$H>+1+, 5+&+ 0 +/b*$(3$)0(,3&>A10_

g*7$/0(5Y*&

/$2 $ A$N*#.$

\$/(,

4').*++  $ 7*6K.,'. 1$,3+)+/ H>$ + G&$%$*3>&+ 1$ my 3$/ ,*10< 1$,1$ 0 *(A)*0 105&0C$30< >/ 5+&)$*&0 $k3&$/+/$(3$ )+5+c $ 1$,3+)+/ 0 5&0%*,,*0(+8*,/0 $)0(D$)*/$(30 1+ $/5&$,+ T]4 "6'.'-,6 ;*A*+'(-*.$ 4')(')/$,'. Z+ $(3*1+1$ 1+G&$%$*3>&+ 1$ my &$,50(,g7$8 5$80 5&0C$30]_

:2%(/'$& %(#(

(&

1.0N*#&0)()*&

*.N$,N0)(&

6$,1$ 0 *(A)*0 10 5&0C$30< + 4').*++ H.,A*)#,$M  3$/ ,*10 5&0)>&+1+ 50& :&+(1$

(j/$&0 1$ $/5&$,+,< $kl+8>(0,< 5&0%$,,0&$, $ 0>3&0, 5&0%*,,*0(+*, H>$ 1$,$C+/*(*)*+& 0> +5&0%>(1+& 0 &$8+)*0(+/$(30 )0/ + ?(*7$&,*1+1$_U, +8>(0, H>$ ,\0 +3&+A10, + my ,$&\0 +H>$8$, )0/ >/ *(3$&$,,$ ,*:(*%*)+3*70 $/,$ 30&(+& *(07+10&$, $/ 3$)(080:*+ $ $/5&$$(1$10&$,< $(H>+(30 +H>$8$, +3&+A10,5+&+ 0 )+/5>, 1$ ^3D+)+ 5&07+7$8/$(3$ 3$&\0 /+*, *(3$&$,,$ $/ )+/50, 1$$,3>10 $/ H>$ (\0 Dg )0/$&)*+8*c+[\0 1$ 3$)(080:*+_

:2%(/'$ %(#( (

#*706$J,5$&+l,$ H>$ +, $/5&$,+, *(*)*+(3$, Z#$/)$C%(#] (0 d/b*30 10 4').*++ T]4 7"4? *(,3+8$/ 05$&+[q$, $/ 0>3&0, 50(30, 1+ )*1+1$ 1$ m07+ ^0&H>$< 10 $,3+10 $ 10,J,3+10, ?(*10,_

c#07*2 )$&

#*/1#&$& %(#( (

/(.)0)('1#(

G+&3$ 10, )>,30, 5+&+ 5&$5+&+& 0 5&0C$30 1$ )+(1*1+3>&+ %0* 0%$&$)*10 50& $kl+8>(0

1+ 20&($88_ 4 0>3&+ 5+&3$ %0* 10 =>(10 1$ 20&($88 5+&+ (070, ($:9)*0,_b$0.' N*.'1#*

*.'#*

1.0N*#&0)()*&

4 C0*(3 7$(3>&$ 4').*++ H.,A*)#,$M  $ 7*6K.,'. l ^,&+$8 ^(,3*3>3$ 0% .$)D(080:t5$&/*3*&g 0 $,3+b$8$)*/$(30 1$ >/ *(,3*3>30 *(07+10& 1$ 5$,H>*,+ )0/ '(%+,$ (++58*)+[\0 1+, )*'()*+,< $/5&$$(1$10&*,/0 $ :$,3\0_ 4 +3*7*1+1$ ,$&g %0)+1+ $/5$,H>*,+ $ 59,l:&+1>+[\0 $/ 30&(0 1$ ,$30&$, 3$)(089:*)0,_ 4 59,l:&+1>+[\0 (04').*++ T]4 7"4? ,$&g %0&3$/$(3$ +,,0)*+1+ +0 ,$30& *(1>,3&*+8 $ +0$/5&$$(1$10&*,/0 1$,1$ 0 5&*()A5*0 1$ )+1+ )>&,0 5+&+ )+1+ +8>(0_ G0& $k$/580<)+1+ $,3>1+(3$ 3$&g /$(30&$, 1+ *(1j,3&*+ $ 5+&3*)*5+&g 1$ 5&0C$30, )0/58$30, )0l0&*$(3+10, 50& $,,$, /$(30&$,_ 4 5$,H>*,+ ,$&g %0)+1+ $/ 3$)(080:*+ $/ ,$30&$,H>$ 3'/ 0 /+*0& 503$()*+8 $ +58*)+[\0 $/ m07+ ^0&H>$_

D*/1#&$&*&%*/K?0/$&

%(#( $ %#$L*'$

6$7*10 p :$($&0,*1+1$ 1+ P$+/.$,6 2K,+/.$K)'(,*#< $,3\0 +,,$:>&+10, &$)>&,0, 5+&+0, 1$c 5&*/$*&0, +(0, H>+(30 + )0(,3&>[q$, *(*)*+*, $ 1$,5$,+,_ m$(D>/+)0(,3&>[\0 +1*)*0(+8 ,$&g *(*)*+1+ ,$/ H>$ D+C+ &$)>&,0, :+&+(3*10,_ U /01$80 1$($:9)*0 $ 1$ 0&[+/$(30 5+&+ 0 (070 )+/5>, *()8>*&g ,$&7*[0, 1$ GY6< ,>b7$([q$,$ )0(3&+30, 10 :07$&(0< 1$ $/5&$,+, $ 1$ %>(1+[q$,< b$/ )0/0 %*8+(3&05*+ $ +,3+k+, 1$ /+3&A)>8+ 10, $,3>1+(3$,_

<*.*?K/0$& %(#(

W#*(& )(&

1.0N*#&0)()*&

M1* .6$ &6$

)$& &*'$#*&

'>/.0/$&

U 4').*++ T]4 7"4? 0%$&$)$&g />*30, b$($%A)*0, 5+&+ +8>(0, $ 5&0%$,,0&$, 1+4').*++ H.,A*)#,$M _ 4 +58*)+[\0 1$ 3$)(080:*+ $ )0/$&)*+8*c+[\0 +3*(:*&g5&+3*)+/$(3$ 301+, +, >(*1+1$, 1+ >(*7$&,*1+1$< *()8>*(10 J)080:*+ a>/+(+<

!NN m$3lx$&0 J($&:t @>*81*(:, .+n$ a081 *( ?_S_- @>*81*(:, 3D+3 5&01>)$ +, />)D $($&:t 0(l,*3$ +, 3D$t )0(,>/$ +&$ b$)0/*(: /0&$ )0//0(-D335-PPuuu_,)*$(3*%*)+/$&*)+(_)0/P+&3*)8$_)%/‡*1ƒ($3lc$&0l$($&:tlb>*81*(:,l*(l>, Zm$3lc$&0 $($&:t b>*81*(: *, + b>*81*(: u*3D c$&0 ($3 $($&:t)0(,>/53*0( +(1 c$&0 )+&b0( $/*,,*0(, +((>+88t- D335-PP$(_u*n*5$1*+_0&:Pu*n*Px$&0l$($&:tVb>*81*(:]

Page 44: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 44/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

RR 

4&H>*3$3>&+< 4&3$< G8+($C+/$(30< .$)(080:*+ 1+ ̂ (%0&/+[\0 $ 20/>(*)+[q$,<J(:$(D+&*+< 4:&*)>83>&+< 2*'()*+, 1+ O*1+< 6*&$*30< $ 41/*(*,3&+[\0 a03$8$*&+_U 4').*++ T]4 7"4? $()+*k+l,$ (0 58+(0 $,3&+3`:*)0 1+ 20&($88 ?(*7$&,*3t< 3+(3080)+8/$(3$ )0/0 *(,3*3>*[\0 :80b+8_ 4,,*/ )0/0 0 o*,++ 4').*++ J*&,6/+ 4'++*8*C

^/$/)  /$8D0&0> + &$5>3+[\0 :80b+8 1+ 20&($88 ?(*7$&,*3t< 0 4').*++ T]4 7"4? 3+/b`/ &$+8[+&g + /+&)+ 1$,,+ >(*7$&,*1+1$ $/ 3010 0 />(10 $ ,$&g >/ %+30&

5+&+ +3&+*& $ &$3$& (070, +8>(0, $ 5&0%$,,0&$,_ U 4').*++ T]4 7"4? 3+/b`/:+&+(3*&g H>$ + 20&($88 ?(*7$&,*3t $,3$C+ /+*, 8*:+1+ +0 />(10 10, ($:9)*0,< 0 H>$%0&3+8$)$&g + &$1$ 1$ +(3*:0, +8>(0, $ 5&05*)*+&g /+*, 5$,H>*,+,< /+*, *(1j,3&*+, $/+*, 050&3>(*1+1$, 5+&+ 0, $,3>1+(3$,_

:.'*#(56$ *.'#*

$& /(2%0 )(

@.0N*#&0)()*

)* -$#.*,,

a+7$&g :&+(1$ /07*/$(30 1$ 5$,,0+, $(3&$ 0 )+/5>, 1$ ^3D+)+ $ 0 4').*++ T]4

7"4?_ a+7$&g 5&0%$,,0&$, H>$ ,$&\0 )0(3&+3+10, $,5$)*%*)+/$(3$ 5+&+ 0 4').*++

T]4 7"4?< $ 0, 5&0%$,,0&$, $ $,3>1+(3$, 1$ ^3D+)+ 501$&\0 5+,,+& 5+&3$ 10 3$/50(0 4').*++ T]4 7"4?_

@2( 7*#()$#(

)* %&'"&>1$% U 4').*++ T]4 7"4? 7*,+ 3&+(,%0&/+& + g&$+ 1$ hB D$)3+&$, $/ >/+ :$&+10&+ 1$#$/)$C%(#< 1$ /010 ,$/$8D+(3$ +0 5+5$8 1$,$/5$(D+10 5$8+ 9$/.L')& H.,A*)#,$M <

(0 O+8$ 10 S*8A)*0< $ 5$80 J/##/6K%#*$$# >.#$,$%$* 'L 7*6K.'+'8M  ZW^.<] (+ g&$+ 1$@0,30(_

"#$L*'$& )*

$1'#(&

1.0N*#&0)()*&

)( #*706$

?(*7$&,*1+1$, )0()$*3>+1+, $/ m07+ ^0&H>$ Cg D+7*+/ $,3+b$8$)*10< +(3$, 105&0C$30 10 4').*++ T]4 7"4?< *(*)*+3*7+, *(07+10&+, $/ 5$,H>*,+< 59,l:&+1>+[\0<$/5&$$(1$10&*,/0 $ &$8+)*0(+/$(30 )0/ + *(1j,3&*+ $ + ,0)*$1+1$< $/ ,$30&$,+7+([+10, $ />83*1*,)*58*(+&$,_ 4,,*/< *(*)*+3*7+, 5&`7*+, 1$ >(*7$&,*1+1$, (+&$:*\0 (\0 */5$1*&+/ + 5&$%$*3>&+ 1$ my 1$ b>,)+& >/ (070 /01$80 5+&+5&0/07$& + 3&+(,%0&/+[\0 1$ m07+ ^0&H>$ (>/+ &$:*\0 *(07+10&+ 1$ )8+,,$/>(1*+8_ 9& %&*()*5+*, *(*)*+3*7+, 5&`7*+,-"  4 T*Y ]')X H.,A*)#,$M  Z>(*7$&,*1+1$ 5&*7+1+< %>(1+1+ $/ !NBL )0/

)+&+)3$&A,3*)+, 1+, >(*7$&,*1+1$, &$:*0(+*, )0/>(*3g&*+, (0 @&+,*8]!NL $,3+b$8$)$> 0 4*.$*) L') H)@/. 96,*.6* /.& 2)'8)*##< >/ *(,3*3>30 1$ 59,l:&+1>+[\0 $ 5$,H>*,+ %0)+10 $/ $(:$(D+&*+ >&b+(+< 80)+8*c+10 (0 J*$)'7*6K

4*.$*) < 60u(30u( @&00n8t(< my2_!LE "  4 4'+%-@,/ H.,A*)#,$M < %>(1+1+ (0 ,`)>80 sO^^^< 3+/b`/ )0/ )+&+)3$&A,3*)+,

1+, >(*7$&,*1+1$, &$:*0(+*, )0/>(*3g&*+, (0 @&+,*8< $,3+b$8$)$> 0 4'+%-@,/

H.,A*)#,$M J*&,6/+ 4*.$*)  (+ 1`)+1+ 1$ !LBE< 5&*/$*&0 )$(3&0 /`1*)0+)+1'/*)0 10 />(10_ J,3+b$8$)$> 3+/b`/ 0 5&*/$*&0 G+&H>$ 2*$(3A%*)0 $.$)(089:*)0 1$ m07+ ^0&H>$ Z P%&%@'. G,'-*&,6/+ 96,*.6* /.& 7*6K.'+'8M

2/)X ]< >/+ 5+&)$&*+ )0/ + G&$%$*3>&+ 1$ my $ 0 J,3+10 1$ my< 0 H>+8 )0(3+

)0/0 + j(*)+ *()>b+10&+ 1$ $/5&$,+, 1$ b*03$)(080:*+ 1$ my_!L!

 

S>:$,3q$, 1$ 6*&$3&*c$,! U 5&0C$30 $ 05$&+[\0 10 2/)3%* &/ =,&/ 1$7$&\0 )0(,*1$&+& +, )+&+)3$&A,3*)+, 10 4').*++ T]4

7"4?[

! U 2/)3%* &/ =,&/  1$7$ $,3+b$8$)$& 5&0:&+/+ 1$ )005$&+[\0 )*$(3A%*)+< 3$)(089:*)+ $ 1$1$,$(7087*/$(30 $/5&$,+&*+8 )0/ 0 4').*++ T]4 7"4?[

! S$&g %>(1+/$(3+8 H>$ $,,+ )005$&+[\0 ,$C+ >/+ +[\0 $(3&$ 5+&$,< 5+&+ 0 H>$ +, +3*7*1+1$,<(0 2/)3%* &/ =,&/< 1$7$&\0 3$& )+&+)3$&A,3*)+, 5*0($*&+, $ $k)$8'()*+ $/ d/b*30 />(1*+8_

!NL  ?(*7$&,*1+1$, &$:*0(+*, )0/>(*3g&*+, (0 @&+,*8- >(*7$&,*1+1$, 1$ 1*&$*30 5&*7+10< ,$/ %*(, 8>)&+3*70,< )0/ (039&*+ $k)$8'()*+ $/ ,>+,

+3*7*1+1$,- D335-PPuuu_+b&>)_0&:_b&!LE

 W$3&0.$)D 2$(3$&- uuu_$$n+&)D*3$)3,_)0/P50&3%08*0PNl30u(l:0u(PRNl/$3&03$)Dl)$(3$&!L!

 4>1>b0( @*0/$1*)+8 S)*$()$ +(1 .$)D(080:t G+&n- uuu_+>1>b0()$(3$&_0&:P5&0%*8$Pb+)n:&0>(1_D3/8

Page 45: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 45/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Rh 

:::;UT;R; !'"31* 7*2O&0/# <1&1"#%/#$*!LB

 * !'"31* 7*/.#,T80/# <1&1"#%/#$*!LQ

 

C(E*,( :::;UT; !'"31* 7*2O&0/# <1&1"#%/#$* X0&6$ 7*#(,

)$ "(#M1*

C*2W'0/$

J1'1#$&/$%*

!  U 2/)3%* 7*-E$,6' <%$%)'#6'(*<!LR 5$&30 1$ G0*3*$&,< =&+([+< ` >/+ )0(C>:+[\0 1$5+&H>$ )0(7$()*0(+8 1$ 1*7$&,q$, )0/ */$&,q$, $/ $k5$&*'()*+, ,$(,0&*+*, H>$b>,)+/ 5&05*)*+&< +0, 7*,*3+(3$,< /+*0& +)$,,0 + *(%0&/+[q$, $ p $1>)+[\0_

)0(,*1$&+10 >/ 5+&H>$ 3$/g3*)0 j(*)0 (0 ,$> :'($&0< (0 />(10_ S>+, +3&+[q$,>3*8*c+/ *(3$(,+/$(3$ ,>50&3$, />83*/A1*+< 3`)(*)+, )*($/+30:&g%*)+,<+>1*07*,>+*, $ &0b93*)+ 10 %>3>&0_

!  2$&)+ 1$ RE /*8Dq$, 1$ 7*,*3+(3$, 5+,,+&+/ 5$80 <%$%)'#6'(* 1$ !LNi +3` BE!!< 0H>$ 5$&/*3$ $,3*/+& H>$ /+*, 1$ 3&', /*8Dq$, 1$ 5$,,0+, 0 7*,*3+/ + )+1+ +(0< (0/0/$(30 +3>+8_

!  4, +3&+[q$, 10 5+&H>$ *()8>$/ 1*7$&,+, $ */5&$,,*0(+(3$, 5&0C$[q$, $/ Q6 $/,+8+, 1$ )*($/+ :*:+(3$,)+,- >/ 5+,,$*0 ,0b >/+ +&)+1+ *(3$&+3*7+ 1$ LEE /B 1>&+(3$ 0 H>+8 501$l,$ &$1$,)0b&*& +, 0b&+, /+*, )0(D$)*1+, 10 5*(30& O*()$(3O+( T0:D< /$&:>8D+& (0 >(*7$&,0 1$ 4&3D>& $ 0, W*(*/0t, Zb+,$+10 (0 %*8/$ 101*&$30& o>) @$,,0(]< 1$,)0b&*& +, 5&0%>(1$c+, /+&A3*/+, 1+ G&`la*,39&*+_20()$b*1+ $/ BEEN< + +3&+[\0 b# P.,-/,# &' <%$%)' >3*8*c+ >/+ 3$)(080:*+ *(`1*3+5+&+ 3$(3+& */+:*(+& 0 &$,>83+10 1+ $708>[\0 1+, $,5`)*$, $/ /*8Dq$, 1$ +(0,_2$&30, 1$,$(D0, +(*/+10, $/ Q6 7'/ +)0/5+(D+10, 1$ 1*7$&,0, $%$*30,,$(,0&*+*,< $/ $,5$)*+8 1$,3*(+10, p 7*,\0< +>1*[\0< 08%+30< 3+30 $ +0 ,*,3$/+ 1$$H>*8Ab&*0 l H>$ 5$&)$b$ +)$8$&+[q$, +17*(1+, (+ />1+([+ 1$ 50,*[\0 10 +,,0+8D0_4,,*/< H>$/ +,,*,3$ +0 %*8/$ b 2*3%*.' 2)R.6,(*U )0/ +(*/+[\0 $/ R6 p('&*

#*.$,) ' 6K1' A,@)/)U / 6K%A/ 6/,)U $*) / #*.#/01' &* *#$/) &,/.$* &* 6'))*.$*# &* /)U

.%A*.#U L%-/0/#U @'+K/# &* #/@1' 6'+'),&/# * $*) / ,-()*##1' &* 3%* *#$E 6/,.&'q

' 3%* ,.$*.#,L,6/ /# #*.#/0c*#U 6'-' #* *#$,A*##* A,A*.&' %- #'.K'e_

a*,39&*)0 10G+&H>$.$/g3*)0=>3>&0,)05$!Lh

 

4 *1$*+ 10 2/)3%* 7*-E$,6' <%$%)'#6'(*  (+,)$> $/ !LNQ )0/0 >/ )0()$*30*(07+10&_ @>,)+7+ +,,0)*+&< (>/ /$,/0 80)+8< &$)&$+[\0< $1>)+[\0 $1$,$(7087*/$(30 $)0(z/*)0_ ^(,5*&0>l,$ >/ 50>)0 (0 G+&H>$ .$)(089:*)0 9'(K,/

 P.$,('+,# Zm*)$] $ (0 "24b7 ;,#.*M o')+&  ZJ?4]_4 )&*+[\0 10 G+&H>$ .$/g3*)0 <%$%)'#6'(* b>,)+7+ 0, ,$:>*(3$, 0bC$3*70,-Z+]  ^/5>8,*0(+& + $)0(0/*+ 80)+8 $ 1*&$)*0(gl8+ 5+&+ (07+, 3$)(080:*+,< )+5+c$, 1$

1*,,$/*(+& 0 )0(D$)*/$(30 )0/ b+,$ $/ 5&0)$,,0, $1>)+)*0(+*,< 5$,H>*,+)*$(3A%*)+ $ 3$)(089:*)+ $ *(%&+$,3&>3>&+ 1$ )0/>(*)+[q$, 1*:*3+*,I

Zb] W>1+& + */+:$/ 1$ g&$+ &>&+8 1+ &$:*\0 $/ H>$ ,$ ,*3>+ Z6$5+&3+/$(30 1$O*$(($< =&+([+]I

Z)]  20(H>*,3+& >/+ &$5>3+[\0 (+)*0(+8 $ *(3$&(+)*0(+8 H>+(30 p *(*)*+3*7+_

U 2/)3%* 7*-E$,6' <%$%)'#6'(*< *(+>:>&+10 $/ !LNi< ` +3>+8/$(3$ 0 ,$:>(105+&H>$ 1$ 1*7$&,q$, %&+()', $/ (j/$&0 1$ 7*,*3+(3$, Z0 5&*/$*&0 ` +  P+&*,/ &'

 P#$*),S ]< $ 0 !QK (+ J>&05+_ J,,$ 2/)3%* 7*-E$,6'  $ 0 2/)3%* 7*6.'+B8,6' &'

<%$%)'#6'(* Z+1C+)$(3$ +0 5&*/$*&0] :$&+&+/ /+*, 1$ 1$c /*8 $/5&$:0, 1*&$30, 0>*(1*&$30,_ 60, $/5&$:0, 1*&$30,< RE ˆ $,3\0 (0 ,$30& 1$ )*'()*+ $ 3$)(080:*+< BEˆ(+, +3*7*1+1$, 1$ $(,*(0 $ 5$,H>*,+< BEˆ (0 ,$30& 10 3>&*,/0 $ BEˆ $/ +3*7*1+1$,)0/`&)*0 $ ,$&7*[0, 1*7$&,0,_

!LB uuu_%>3>&0,)05$_)0/

!LQ uuu_3$)D(0508$l%>3>&0,)05$_)0/

!LR 20/ *(%0&/+[q$, 1$ uuu_%&+()$_%&P53P80)+*,l$l/0(>/$(30,P%>3>&0,)05$_D3/8

!Lh uuu_*(,$$_%&P%&P3D$/$,P10)>/$(3_+,5‡&$:V*1ƒ!BY&$%V*1ƒBE!QiY5+:$ƒ1$)*/+8P1$)BE!QQBNP1$)BE!QQBNV5B_D3/

Page 46: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 46/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

RM 

20/ )$&)+ 1$ ,$3$ /*8 $/5&$:0, 1*&$30,< 0 2/)3%* 7*-E$,6' <%$%)'#6'(* $ 0 2/)3%*

7*6.'+B8,6' &' <%$%)'#6'(*  3'/ +C>1+10 + &$1$,$(D+& 0 5$&%*8 $)0(z/*)0 $ 0H>+1&0 1+ 7*1+ 10 6$5+&3+/$(30 1$ O*$(($_ G+&+ $,,$, &$,>83+10,< )0(3&*b>$/%+30&$, )0/0 + 5&0k*/*1+1$ 1+ )*1+1$ 1$ G0*3*$&, $ + *(%&+$,3&>3>&+ $k*,3$(3$<*()8>*(10 +>30$,3&+1+, $ 0 .&$/ 1$ 483+ O$80)*1+1$_

U 2/)3%* 7*-E$,6' <%$%)'#6'(*  )0(D$)$> :&+(1$ )&$,)*/$(30 10 (j/$&0 1$7*,*3+(3$, +3` /$+10, 1+ 1`)+1+ 1$ !LLE< H>+(10 5+,,0> + $(%&$(3+& 1*%*)>81+1$,_ 45+&3*& 1$ BEEQ< +1030> (07+, +b0&1+:$(, Z50,,*7$8/$(3$ )0/ /+*0& +3$([\0 +08+10 &$)&$+[\0 (0 b*(z/*0 $1>)+[\0 ; &$)&$+[\0< 1$ /010 + /$8D0& &$,50(1$& p/+*0& 5+&)$8+ 1$ 1$/+(1+ 10 /$&)+10] $ 0 (j/$&0 1$ 7*,*3+(3$, 70830> + )&$,)$&_J/ BE!!< + $/5&$,+ 5&*7+1+ 6*n$0, 5+,,0> + ,$& + :$,30&+ 10 5+&H>$ 3$/g3*)0_

J/ BE!!< 0 G+&H>$ .$/g3*)0 =>3>&0,)05$ &$)$b$> !<ih /*8D\0 1$ 7*,*3+(3$, $ :$&0>>/+ &$)$*3+ 1$ Ni /*8Dq$, 1$ $>&0,_ 2$&)+ 1$ /$3+1$ )0&&$,50(1$ + +3*7*1+1$, 1$D03$8+&*+< +8*/$(3+[\0 $ 80C+,I + 0>3&+ /$3+1$ 5&07`/ 1$ b*8D$3$, 1$ $(3&+1+_

O*,3+ +`&$+ 10 G+&H>$ .$/g3*)0 =>3>&0,)05$_!LM

 

m0 2/)3%* 7*-E$,6' <%$%)'#6'(*< 0, 7*,*3+(3$, 501$/ */$&:*& $/ $()$(+[q$, /$1*+(3$5&0C$[q$, (+ 5+&3$ *(3$&(+ 1$ >/+ +b9b+1+ H>$ $(7087$ + 58+3$*+ $ H>$ >3*8*c+/ 3`)(*)+, 1$3$&)$*&+ 1*/$(,\0 $ 0>3&0, $%$*30, ,$(,0&*+*,< )0/0 + ,*/>8+[\0 1$ +)$8$&+[\0< ,$(3*1+ 5$80)0&50 1$7*10 p 7+&*+[\0 1+ *()8*(+[\0 10 +,,0+8D0 (0 H>+8 $,3\0 %*k+1+, +, 5083&0(+,_!Li< !LN

 

-$2*.'W#0$&

&$E#* $ "(#M1*

C*2W'0/$

J1'1#$&/$%*

m0,,+ +(g8*,$ 10, 5&0:&+/+, 10 G+&H>$ .$/g3*)0 <%$%)'#6'(*< + 5+&3*& 10,)0(3$j10, +3>+*, 1*,50(A7$*, (+ ^(3$&($3< ,>:$&$ H>$< (+ )0(C>:+[\0 10 b*(z/*0&$)&$+[\0 l $1>)+[\0< 0 5&*/$*&0 5+&$)$ 3$& /+*0& 5$,0_ G+&$)$l(0, H>$ $,,+05[\0 &$%8$3$ + b>,)+ 1$ +3$(1*/$(30 p /+*0& 5+&)$8+ 1$ 1$/+(1+ 10 /$&)+10+3>+8 $ + ($)$,,*1+1$ 1$ /+(3$& + 7*+b*8*1+1$ 1+ *(*)*+3*7+_ m0,,+ +(g8*,$ ,>:$&$<+,,*/< H>$ 1$7$&g ,$& :&+(1$ + )+5+)*1+1$ 1$ *(07+[\0 $ */+:*(+[\0 5+&++,,$:>&+& + 7*+b*8*1+1$ 1$ >/ G+&H>$ .$/g3*)0 H>$ +3&*b>+ 5&*0&*1+1$ `$1>)+[\0 (0 )*3+10 b*(z/*0_

!LM D335-PP*(3_&$(1$c70>,$(%&+()$_)0/P$(P1*,)07$&P%>3>&0,)05$

!Li D335-PP*(3_&$(1$c70>,$(%&+()$_)0/P$(P1*,)07$&P%>3>&0,)05$

!LN G&0,5$)30 10 G+&H>$ .$/g3*)0 =>3>&0,)05$< 1*,50(A7$8 $/- uuu_%>3>&0,)05$_)0/

Page 47: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 47/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Ri 

C(E*,( :::;UU; !'"31* 7*/.#,T80/# )# <1&1"#%/#$* 37*/U.#$V,* )1 <1&1"#%/#$*8U^^

 

O*,\0 :$&+8 102/)3%*

7*6.'+B8,6' &'

<%$%)'#6'(*grr

 

U 2/)3%* 7*6.'+B8,6' &' <%$%)'#6'(*< )0/ )$&)+ 1$ BEE D$)3+&$,< ,>&:*> (+1*(d/*)+ 1+ )&*+[\0 10 2/)3%* 7*-E$,6' <%$%)'#6'(*< $/ !LNi_ S>+ b+,$ %A,*)+` +1C+)$(3$ + $,,$ G+&H>$ .$/g3*)0_ S$> %0)0 ` 0 ,$30& 1+ .$)(080:*+ 1+^(%0&/+[\0 $ 20/>(*)+[q$,_ 20(3+ +3>+8/$(3$ )0/ $8$/$(30, )0/0-!  2$&)+ 1$ 3&*(3+ $/5&$,+, 1$ .^2< H>$ 5+&3*)*5+/ 10 G080 S$30&*+8 .^2 1+

#$:*\0 G0*30>l2D+&$(3$,I!  4*.$)* T/$,'./+ &j"&%6/$,'. W ;,#$/.6*I!  J)08$ m+3*0(+8$ S>5`&*$>&$ 1$ W`)+(*H>$ $3 6†4`&03$)D(*H>$I!  ^(,3*3>3 G5&*/$< >/ *(,3*3>30 5jb8*)0 1$ 5$,H>*,+ $/ %A,*)+ 10, /+3$&*+*,I!  ?/+ J,)08+ S$)>(1g&*+I!  ?/+ 58+3+%0&/+ 1$ 3$8$/g3*)+ H>$ 0%$&$)$ %8>k0 1$ /+*, 1$ ! Tb*3,P,_

U 2/)3%* 7*6.'+B8,6' &' <%$%)'#6'(* 3$/ ,*10 )+5+c 1$ 1$,%&>3+&< +0 80(:0 1$H>+,$ 3&*(3+ +(0,< 1+ */+:$/ 50,*3*7+ 1$ /01$&(*1+1$ 10 2/)3%* 7*-E$,6'

<%$%)'#6'(*_BE! J(3&$3+(30< $()0(3&+/0, 50>)+, *(%0&/+[q$, ,0b&$ + *(3$&+[\0$(3&$ +, $/5&$,+, (0 G+&H>$ .$)(089:*)0 $ + $8+b0&+[\0 1$ 5&0:&+/+,+>1*07*,>+*, $ />83*/A1*+, 5+&+ 0 2/)3%* 7*-E$,6' <%$%)'#6'(*_BEB 

O*,3+ 10 2/)3%* 7*6.'+B8,6' &' <%$%)'#6'(*_BEQ

  J/ 5&*/$*&0 58+(0< 0 2/)3%* 7*-E$,6' <%$%)'#6'(*I+0 %>(10< 0 2/)3%* 7*6.'+B8,6' &' <%$%)'#6'(*_BER 

48`/ 10 <%$%)'#6'(*< (0,,0 $,3>10 5$&/*3$ 1$,3+)+& 3+/b`/ +, ,$:>*(3$, *(*)*+3*7+, 1$5+&H>$, 3$/g3*)0, H>$ b>,)+/ +,,0)*+& $1>)+[\0 $ &$)&$+[\0-

!_ G'#$'. 7*/ 2/)$M f 9K,(# /.& J%#*%-< @0,30(< J?4BEh U%$&$)$ +0, 7*,*3+(3$, >/+ 7*+:$/ p =$,3+ 10 2Dg< $/ !iiQ< >/ 10, %+30&$, H>$ 1$,$()+1$0> +*(1$5$(1'()*+ 10, J,3+10, ?(*10,_ U, 7*,*3+(3$, *(3$&+:$/ )0/ %*:>&+(3$, $/ 1*7$&,+,$()$(+[q$, 10, +)0(3$)*/$(30, 1+H>$8+ `50)+< +8`/ 1$ 3$&$/ +)$,,0 + $,5$3g)>80,

/>83*,,$(,0&*+*,< 7*+b*8*c+10, 50& /01$&(+, 3$)(080:*+, )0/0 + )0/b*(+[\0 1$ D080:&+%*+ $)0/5>3+[\0< H>$ 5$&/*3$/ */$&,q$, (+, )*3+1+, $()$(+[q$,_

!LL uuu_3$)D(0508$l%>3>&0,)05$_)0/P5+:$V!!l3$)D(0508$_D3/8

BEE uuu_*(,$$_%&P%&P3D$/$,P10)>/$(3_+,5‡&$:V*1ƒ!BY&$%V*1ƒBE!QiY5+:$ƒ1$)*/+8P1$)BE!QQBNP1$)BE!QQBNV5B_D3/

BE! uuu_*(,$$_%&P%&P3D$/$,P10)>/$(3_+,5‡&$:V*1ƒ!BY&$%V*1ƒBE!QiY5+:$ƒ1$)*/+8P1$)BE!QQBNP1$)BE!QQBNV5B_D3/

BEB D335-PPb80:,_>(*7l50*3*$&,_%&P0lb0>b+l08:+PBE!QP!EPEhP%>3>&0,)05$l)$)*l($,3l5+,l>(l3$)D(0508$

BEQ uuu_%0&>/l%>3>&0,)05$_($3P3!iM5BEl8+l3$)D(0508$l1>l%>3>&0,)05$BER

 D335-PP*(3_&$(1$c70>,$(%&+()$_)0/P$(P1*,)07$&P%>3>&0,)05$BEh

 uuu_b0,30(3$+5+&3t,D*5_)0/P/>,$>/‰,3D+,D_n4S!h%(m_15>%

Page 48: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 48/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

RN 

B_ W>,$> 1$ 2*'()*+ 1$ @0,30(< J?4 ZG'#$'. J%#*%- 'L 96,*.6*]BEM .&+3+l,$ 1$ >/ />,$> *(3$&+3*70 7083+10 p 1*7>8:+[\0 1+ )*'()*+< H>$ 3$/ )0/5&0/*,,0 )0/ +5&0/0[\0 1+ $1>)+[\0 $/ 3010, 0, (A7$*, $ 5+&+ 301+ + 505>8+[\0 )0/ b+,$ $/ +b0&1+:$(,*(3$&1*,)*58*(+&$,_ 4 1$,3+)+&< 3+/b`/< + :&+(1$ 5+&3*)*5+[\0 1$ )*1+1\0, $ 1$ $/5&$,+, (+/+(>3$([\0 $ 1$,$(7087*/$(30 1$,,$ />,$>_

Q_ 4'-(%$*) ?,#$')M J%#*%-< @0,30(< J?4BEi J,,$ />,$> +5&$,$(3+ +0, 7*,*3+(3$,< /$1*+(3$ 7+&*+1+, +b0&1+:$(, Z3+*, )0/0 ,$,,q$,/>83*/A1*+,< 0bC$30, 0&*:*(+*,< &`58*)+, $ /0(3+:$(,] 0 />(10 1+ )0/5>3+[\0 $ 1$ ,>+, %0(3$,<$/ $,5$)*+8 + /+3$/g3*)+_ m0 /0/$(30< 50& $k$/580< +5&$,$(3+ >/+ 7*,\0 10, 10*, 5&*/$*&0,/*8'(*0, 1+ )0/5>3+[\0 $ 1+ /+3$/g3*)+< 1$,1$ 0, +(3*:0, gb+)0, +3` 0, /01$&(0,,>5$&)0/5>3+10&$, $ + ^(3$&($3< $ + D*,39&*+, 1+, 5$,,0+,< *(,3*3>*[q$, 1$ $(,*(0 $ 5$,H>*,+<$/5&$,+, $ 5&0:&+/+, :07$&(+/$(3+*, $(7087*10, )0/ $,,+ $708>[\0_

R_  ;,.'('+,#U J,5+(D+BEN m+ 5&07A()*+ 1$ .$&>$8< (+ J,5+(D+< %+/0,+ 50& ,$>, +)D+10, 1$ 1*(0,,+>&0,< ` 50,,A7$8 7*,*3+&

>/+ 3&*8D+ 5070+1+ 50& &`58*)+, 1$ 1*(0,,+>&0, /.,-/$)s.,6'# Z7$& )0/$(3g&*0 + ,$:>*&] $ 7*,*3+&>/ />,$> 1$ 5+8$0(3080:*+ )0/ >/+ 1+, /+*0&$, )08$[q$, 10 />(10< *()8>*(10 $,H>$8$30,)0/58$30, 1$ >/ 7,)/.'##/%)' O*S _

 P.,-/$)s.,6/  &$%$&$l,$ +0 >,0 1$ $8$3&z(*)+ $ &0b93*)+ $/ b0($)0, 0> %+(30)D$, /$)+(*c+10,5+&+ H>$ 5+&$[+/ 3$& 7*1+_ U 5*0($*&0 1$,,+ 3`)(*)+ %0* 0 o/+$ ;,#.*M >-/8,.**),.8< H>$ )&*0>b0($)0, 5+&+ + ;,#.*M+/.& _ 4 +(*/+3&z(*)+ ` >,+1+ 5&*()*5+8/$(3$ (0 )*($/+< /+, 3+/b`/ $/5+&H>$, 1$ 1*7$&,\0 3$/g3*)0, $ 0>3&+, %0&/+, 1$ $(3&$3$(*/$(30_ 4 /+*0& 7+(3+:$/ 1$,,+3`)(*)+< $/ )0/5+&+[\0 p )0/5>3+[\0 :&g%*)+< 7$/ 10 %+30 1$ (\0 ,$& >/+ ,*/>8+[\0 1+&$+8*1+1$< /+, ,*/ 0 >,0 1$ 0bC$30, &$+*, 1*+(3$ 1+ )d/$&+_BEL 

h_ "%)'(/2/)X < 48$/+(D+B!E

 U "%)'(/2/)X  ` 0 /+*0& 5+&H>$ 3$/g3*)0 1+ J>&05+_ 48`/ 1$ 1*7$&,+, /0(3+(D+, &>,,+, H>$+3$(1$/ 0 8+10 &$)&$+[\0< )0(3+ )0/ 10c$ c0(+, 3$/g3*)+,< )+1+ >/+ 1$1*)+1+ + >/ 5+A, 1+J>&05+_ U "%)'(/2/)X  *(%0&/+ H>$ $,,+ +b0&1+:$/ 5+&$)$ /+*, $%*)+c 5+&+ 5&0/07$& + >(*1+1$$>&05$*+ $(3&$ 0, C07$(, 10 H>$< 50& $k$/580< 7*,*3+, +3&05$8+1+, p ,$1$ 10 G+&8+/$(30J>&05$>< $/ @&>k$8+,_ U>3&+, 050&3>(*1+1$, $1>)+)*0(+*, *()8>$/ 7*,*3+& + &`58*)+ 1+ J,3+[\0J,5+)*+8 W*& $ >/+ 5$H>$(+ D*1&$8`3&*)+ $/ 05$&+[\0 $< +*(1+< +,,*,3*& + >/+ 0b&+ 1$SD+n$,5$+&$ &$5&$,$(3+1+ (>/+ &`58*)+ 10 V+'@* 7K*/$)*< 0 +/b*$(3$ $/ H>$ %0&+/*()*+8/$(3$ $()$(+1+, +H>$8+, 5$[+, (+ o0(1&$, 10 ,`)>80 sO^_

h_  "%)' 9(/6* 4*.$*) < @`8:*)+

B!!

 U J>&0 S5+)$ 2$(3$& ` >/ />,$> 1$ )*'()*+ $ 5+&H>$ 3$/g3*)0 $1>)+)*0(+8 ,0b&$ )*'()*+$,5+)*+8 $ 4,3&0(g>3*)+_ U )$(3&0 *()8>* ,*/>8+10&$, 1$ 700 $,5+)*+8 $ >/+ &$)0(,3&>[\0 10z(*b>, $,5+)*+8 10, J?4< 0, H>+*, 5$&/*3$/ H>$ 0, 7*,*3+(3$, $k5$&*/$(3$/ 0 3&$*(+/$(30 10,+,3&0(+>3+,< *()8>*(10 + +)$8$&+[\0 ,$(3*1+ 5$80 )0&50 1$7*10 p +[\0 10, %0:>$3$, H>$ )080)+/0, z(*b>, $/ 9&b*3+ $ $(:$(D0, H>$ 5$&/*3$/ ,*/>8+& + H>+,$ +>,'()*+ 1$ :&+7*1+1$_

RT_ uuu_/0,_0&:PD*,30&t 

BEi

 uuu_)0/5>3$&D*,30&t_0&:P7*,*3PBEN D335-PP$(_u*n*5$1*+_0&:Pu*n*P6*(0508*,

BEL D335-PP53_u*n*5$1*+_0&:Pu*n*P4(*/+3&ˆ2Qˆ@R(*)+

B!E uuu_$>&05+l5+&n_1$

?EE D335-PP$(_u*n*5$1*+_0&:Pu*n*PJ>&0VS5+)$V2$(3$& $ uuu_$>&0,5+)$)$(3$&_b$ 

Page 49: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 49/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

RL 

M_ \),#$,/.#/.& i'' /.& P-%#*-*.$ 2/)X < m0&>$:+B!B U x0089:*)0 $ G+&H>$ 1$ 6*7$&,q$, r&*,3*+(,+(1 ` + +3&+[\0 3>&A,3*)+ /+*, 7*,*3+1+ 1+ m0&>$:+_ >/ 10, c0089:*)0, /+*, b$80, 10 />(10< )0/ !hE D$)3+&$, (0, H>+*, 0, +(*/+*, 3'/ + 8*b$&1+1$1$ ,$ 1$,80)+& $ 0(1$ 0, 7*,*3+(3$, 501$/ $()0(3&+& /+)+)0, $ 0>3&+, )&*+3>&+, $/ 3&*8D+, 1+%80&$,3+_ U 5+&H>$ 3&+b+8D+ $/ $,3&$*3+ )08+b0&+[\0 )0/ + }0&81 }*81 =0>(1+3*0( 5+&+ ,+87+&+(*/+*, p b$*&+ 1+ $k3*([\0_

i_  2%M &% <'%< =&+([+B!Q U G>t 1> =0> ` >/ 5+&H>$ 3$/g3*)0 )$(3&+10 (+ a*,39&*+< 5$&30 1$ m+(3$,_ U 5+&H>$ &$)$b$/+*, 1$ !<h /*8D\0 1$ 7*,*3+(3$, 50& +(0_ J/ )0(%0&/*1+1$ )0/ 0 ,$> ,80:+( Z2)*(/)*C#* (/)/

%-/ A,/8*- /$)/AI# &'# $*-('#]< 0 5+&H>$ b>,)+ 3&+c$& 0 5+,,+10 p 7*1+_ =>(1+10 $/ !Lii (+,&>A(+, 1$ >/ )+,3$80 &$(+,)$(3*,3+< 0 5+&H>$ +b&+(:$ !!E D$)3+&$, $ )0(3+ )0/ >/ $8$()0 1$3&', /*8 %*:>&+(3$, H>$ +5&$,$(3+/ 1*7$&,+, $()$(+[q$, D*,39&*)+, 1$ /010 &$+8*,3+ $ +3&+$(3$<)0/ )$&)+ 1$ RE /*(>30, 1$ 1>&+[\0 )+1+_

N_  7*))/ J,$,6/< J,5+(D+ B!R 

U .$&&+ WA3*)+ ` >/ 5+&H>$ 3$/g3*)0< $/ 48*)+(3$< )$(3&+10 $/ 3&', 1+, +(3*:+, )*7*8*c+[q$, 10W$1*3$&&d($0- 0 J:*30< + T&`)*+ $ #0/+ +(3*:0,_ U 5+&H>$ +5&$,$(3+ + &$)&*+[\0 1$ +/b*$(3$,<)0/0 0 1$ >/ 3$/580 $:A5)*0 10 %*(+8 10 5&*/$*&0 /*8'(*0 42< *8>,3&+10 (+ %*:>&+ + ,$:>*&_ U5+&H>$ 3+/b`/ 50,,>* /0(3+(D+, &>,,+,< H>$ 5$&/$*+/ $,,+, &$)&*+[q$, D*,39&*)+,_

m0 7*))/ J,$,6/< &$)&*+[\0 1$ 3$/580 10 J:*30 +(3*:0<*(,5*&+10 (0 .$/580 1$ ^,*,< $/ =*8+, Z%030 p 1*&$*3+]_

O*,3+ +3>+8 10 .$/580 1$ ^,*,< $/ =*8+,< )0(,3&>A10 (0%*(+8 10 5&*/$*&0 /*8'(*0< $/ 4,,>+/< (0 +830 J:*30_=030- D335-PP53_u*n*5$1*+_0&:Pu*n*P.$/580V$:ˆ2Qˆ465)*0 

L_  =%+6/.,/< =&+([+B!h S*3>+10 $(3&$ 0, 7>8)q$, 1+ &$:*\0 1$ 4>7$&:($< 0 5+&H>$ 0%$&$)$ 5+,,$*0, $,3&>3>&+10, + 80)+*,+,,0)*+10, +0 7>8)+(*,/0< %*8/$, $/ Q6 $ $k5$&*/$(30, $/ ,+8+, $,5$)*+*,_ 20(,$:>$ /+(3$&>/ b0/ $H>*8Ab&*0 $(3&$ + $1>)+[\0 $ + &$)&$+[\0_ m0 *(A)*0< $/ BEEB< $(%+3*c0> 1$/+*, 0 8+10

1+ $1>)+[\0< 0 H>$ 0 8$70> + 5&0b8$/+, %*(+()$*&0,_ @>,)0> $H>*8Ab&*0 $(3&$ $,,+, 1>+, %+)$3+,10 b*(z/*0 $1>)+[\0 l &$)&$+[\0 $< 1$,1$ BEEi< 3$/ 3*10 ,>)$,,0_

!E_  ]')A,X < #$*(0 ?(*10 B!M U e')A,XC=,X,.8C4*.$)*< $/ y0&n< ^(:8+3$&&+< ` 0 +7z 10, 5+&H>$, 3$/g3*)0, )$(3&+10, (+ a*,39&*+_U ,$> ,>)$,,0 /03*70> 0, />,$>, $ 0>3&0, 5+&H>$, 3$/g3*)0, (0 #$*(0 ?(*10 + >,+& +*(3$&+3*7*1+1$ 5+&+ +3&+*& 7*,*3+(3$, $ +>k*8*+& (0 ,$> 5&0)$,,0 1$ ,>50&3$ p $1>)+[\0_ =0*)0(,3&>A10 $/ !LNR $ &$/01$8+10 $/ BEE!< )0/ *(7$,3*/$(30, 1$ ?~ !E /*8Dq$,_ U 7*,*3+(3$<+0 )D$:+&< $(3&+ (>/+ /gH>*(+ 10 3$/50 H>$ 0 8$7+ 5+&+ >/+ $()$(+[\0 1+ y0&n 1$ Lih 62<

B!B

 uuu_1t&$5+&n$(_(0B!Q D335-PP$(_u*n*5$1*+_0&:Pu*n*PG>tV1>V=0> $ uuu_5>t1>%0>_)0/

B!R uuu_3$&&+/*3*)+5+&n_)0/ 

B!h uuu_7>8)+(*+_)0/ D335-PP$(_u*n*5$1*+_0&:Pu*n*PO>8)+(*+

B!M uuu_C0&7*nl7*n*(:l)$(3&$_)0_>nI uuu_10/*(*)u$88,_)0/PC0>&(+8*,3P3D$/$l5+&n,P

Page 50: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 50/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hE 

)0/ &`58*)+, 1$ &>+,< )+,+,< )+,3$80, $ /$&)+10, 1+ `50)+< +,,*/ )0/0 %*:>&+(3$, )0/ 0, H>+*,501$ *(3$&+:*& $ 3$& >/+ $k5$&*'()*+ 1$ */$&,\0 (0 5+,,+10 10, O*n*(:, $/ y0&n_ U 5+&H>$ (\050,,>* /0(3+(D+, &>,,+,< /+, 0, !i /*8Dq$, 1$ 7*,*3+(3$, H>$ Cg $,3*7$&+/ (0 80)+8 +3$,3+/ +7+8*1+1$ 1+ +b0&1+:$/ $ 1$ ,$>, $%$*30, $1>)+)*0(+*, $ )>83>&+*,_

!!_  2')$ PA*.$%)/< J,5+(D+B!i 

U 2')$ PA*.$%)/ ` >/ 5+&H>$ 3$/g3*)0< *(,$&*10 (0 &$,0&3 3>&A,3*)0 1$ /$,/0 (0/$_ 0 /+*0&1+ J>&05+< $ ,*3>+l,$ $/ S+80>< J,5+(D+< + >/+ D0&+ 1$ 1*,3d()*+ 1$ @+&)$80(+_ 4 ,>+)0(,3&>[\0 %0* >/ $,%0&[0 5+&3*8D+10 5$80 :&>50 .>,,+>1,< $/5&$,+ 4(D$>,$&l@>,)D $ ?(*7$&,+8S3>1*0,_ U 2')$ PA*.$%)/ $,3g 1*7*1*10 $/ )*()0 g&$+, 3$/g3*)+,< H>$ &$5&$,$(3+/ )*()0 80)+*,10 />(10- W$1*3$&&d($0< G08*(`,*+< =+&0$,3$< W`k*)0 $ 2D*(+_ J/ )+1+ g&$+ 3$/g3*)+ Dg&`58*)+, 1$ +/b*$(3$, $ $()$(+[q$, )0/ %*:>&+(3$,_ W0(3+(D+, &>,,+, $ 0>3&+, +3&+[q$,5$&/$*+/ $,,+, g&$+, 3$/g3*)+, $ +>k*8*+/ + +,,0)*+& &$)&$+[\0 $ $1>)+[\0_

!B_ JM#$*)M 2/)X < S>A[+B!N U JM#$*)M 2/)X  ` >/ 5+&H>$ 1$ 1*7$&,q$, 1*%$&$(3$ 1+, 1$/+*, *(*)*+3*7+, +)*/+ 3&+3+1+,_ m\0

Dg &`58*)+, 1$ 3$/580, 0> )+,3$80, +(3*:0,_ 40 )0(3&g&*0< 0 5+&H>$ )0/ 1*7$&,0, 5+7*8Dq$, (0,H>+*, +5&$,$(3+[q$,< +3&+$(3$, $ b$/ $8+b0&+1+,< 1$,)&$7$/ $ $k580&+/ +8:>(, 10, $(*:/+, 10/>(10< )0/0 +, F,.K/# &* T/_6/< (0 G$&><B!L  $ 0%$&$)$< )0/0 $k58*)+[\0< + D*593$,$ 1$*(3$&7$([\0 1$ +8*$(A:$(+, (0 5+,,+10< 1$%$(1*1+ 50& J&*n O0( 6+(*n$(_ J/b0&+ (\0 D+C+)0/5&07+[\0 )*$(3A%*)+ 1$,,+ D*593$,$< 0 5+&H>$ 5+&$)$ 3$& 'k*30 $/ $,3*/>8+& + )>&*0,*1+1$)*$(3A%*)+ $ + )+5+)*1+1$ 1$ +(g8*,$ )&A3*)+ 10, 7*,*3+(3$,_

S>:$,3q$, 1$ 6*&$3&*c$,m0,,+ +(g8*,$ 10, 5&0:&+/+, 10 G+&H>$ .$/g3*)0 <%$%)'#6'(*< + 5+&3*& 10, )0(3$j10, +3>+*,1*,50(A7$*, (+ ̂ (3$&($3< ,>:$&$ H>$-

!  m+ )0(C>:+[\0 10 b*(z/*0 1*7$&,\0 l 5&0)$,,0 $1>)+)*0(+8< 0 %+30& 1*7$&,\0 5+&$)$ 3$&+1H>*&*10 /+*0& 5$,0 H>$ 0 %+30& $1>)+[\0I

!  J,,+ 05[\0 &$%8$3$ + b>,)+ 1$ +3$(1*/$(30 p /+*0& 5+&)$8+ 1$ 1$/+(1+ 1$ /$&)+105&$,$(3$< H>$ ` + 1*7$&,\0< $ )0(,$H>$(3$ b>,)+ 1+ /+(>3$([\0 1+ 7*+b*8*1+1$ 1+*(*)*+3*7+ /$1*+(3$ >/ %8>k0 )0(,3+(3$ $ :&+(1$ 1$ 7*,*3+(3$,_

4,,*/< 0 5&0C$30 1$ >/ G+&H>$ .$/g3*)0 (0 d/b*30 10 2/)3%* &/ =,&/ 1$/+(1+&g-!  T&+(1$ + )+5+)*1+1$ 1$ */+:*(+[\0 5+&+ *(07+& (0 b*(z/*0 &,A*)#1' C *&%6/01'<

+3&*b>*(10 5&*0&*1+1$ +0 %+30& *&%6/01'  $ >83&+5+,,+(10 0 H>$ $k*,3$ (0 G+&H>$.$/g3*)0 <%$%)'#6'(*< &$)0(D$)$(10< $(3&$3+(30< H>$ 1*%*)>81+1$, $k5$&*/$(3+1+,50& $,,+ *(*)*+3*7+ + */5$8*&+/ + +103+&< + 5+&3*& 1$ /$+10, 1+ 1`)+1+ 1$ !LLE< >/+

%*80,0%*+ 1$ ($:9)*0, /+*, +1$H>+1+ p 1$/+(1+ $k*,3$(3$I!  #$)>&,0, 5jb8*)0, $ 1$ /$)$(+, 5+&+ +,,$:>&+& >/+ %*80,0%*+ $ >/ /01$80 1$ ($:9)*0,

H>$ 5&*7*8$:*$ + 5&*0&*1+1$ +0 %+30& $1>)+[\0 (0 b*(z/*0 *&%6/01' f &,A*)#1'I!  ?/+ +&3*)>8+[\0 *(3$(,+ 10, &$,50(,g7$*, 5$80, 5&0:&+/+, (0 G+&H>$ .$/g3*)0 (0

2/)3%* &/ =,&/ )0/ $/5&$,+,< >(*7$&,*1+1$, $ $,5$)*+8*,3+, $/ +/58+ :+/+ 1$ ,$30&$,$ )+/50, 10 )0(D$)*/$(30< *()8>*(10< +5$(+, 5+&+ )*3+& +8:>(, $k$/580,- .$)(080:*+1+ ^(%0&/+[\0 $ 20/>(*)+[q$,< G$1+:0:*+< J1>)+[\0< S0)*080:*+< G&01>[\0 1$W>83*/A1*+,< =A,*)+< 4,3&0(0/*+< a*,39&*+< W+3$/g3*)+< 4(3&05080:*+< T$080:*+< 2*'()*+,G08A3*)+,< #$8+[q$, ^(3$&(+)*0(+*,< @*080:*+< 2*'()*+, 1+ S+j1$< W+&n$3*(:< 20/>(*)+[\0S0)*+8< f0&(+8*,/0 $ W>,$080:*+I

B!i D335-PP53_u*n*5$1*+_0&:Pu*n*PG0&3V47$(3>&+

B!N D335-PP$(_u*n*5$1*+_0&:Pu*n*Pf>(:%&+>VG+&nI D335-PPuuu_C>(:%&+>5+&n_)DP$(P/t,3$&tlu0&81 

B!L $(_u*n*5$1*+_0&:Pu*n*Pm+c)+Vo*($,

Page 51: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 51/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

h! 

!  2+5+)*1+1$ 1$ $,3+b$8$)$& )005$&+[q$, %&>3A%$&+, )0/ *(*)*+3*7+, +(g80:+, 0>5+&$)*1+,< $/ d/b*30 *(3$&(+)*0(+8_

m$,,$ ,$(3*10< 0 2/)3%* &/ =,&/-!  6$7$&g $,3+& +b$&30 + &$)$b$& $/5&$,+,< >(*1+1$, 1$ $(,*(0 $ 1$ 5$,H>*,+ $

$,5$)*+8*,3+, $/ +/58+ :+/+ 1$ ,$30&$, $ )+/50, 10 )0(D$)*/$(30< $ b>,)+&

5&0/07$& %&>3A%$&+ ,*($&:*+ $(3&$ 3010, $,,$, 5+&3*)*5+(3$,I!  #$)0(D$)$& H>$ 0, ,$30&$, 5&*0&*3g&*0, ,\0 2*'()*+, 1+ S+j1$ $ J1>)+[\0< /+, H>$ +

+3*7*1+1$ 5&*()*5+8 ` + b>,)+ 1+ *(07+[\0 $/ 301+, +, g&$+, $ )+/50, 10 )0(D$)*/$(30H>$ )0(3&*b>$/ 5+&+ 0, )*3+10, ,$30&$,I

!  4(+8*,+&< (+ ,>+ )0()$5[\0 $ 05$&+[\0< *(*)*+3*7+, H>$ 3+/b`/ b>,)+/ )0(C>:+& +$1>)+[\0 $ + &$)&$+[\0< 3+*, )0/0 0 G'#$'. 7*/ 2/)$M f 9K,(# /.& J%#*%-< @0,30(IBBE J%#*% &* 4,5.6,/  l @0,30(IBB!  4'-(%$*) ?,#$')M J%#*%-  l @0,30(IBBB  ;,.'('+,#<J,5+(D+IBBQ "%)'(/2/)X < 48$/+(D+IBBR "%)' 9(/6* 4*.$*) < @`8:*)+IBBh  \),#$,/.#/.& i''

/.& P-%#*-*.$ 2/)X < m0&>$:+IBBM  2%M &% <'%< =&+([+IBBi  7*))/ J,$,6/< J,5+(D+I BBN =%+6/.,/< =&+([+IBBL  ]')A,X < #$*(0 ?(*10IBQE  2')$ PA*.$%)/< J,5+(D+IBQ!  $ JM#$*)M 2/)X <

S>A[+_

BQB

 

:::;UU; c /$.'*Z'$ )$ I0&'#0'$ J*)*#(, * G.'$#.$

20(,*1$&+l,$< ($,3$ 3&+b+8D0< H>$ + #$:*\0 W$3&0508*3+(+ 1$ @&+,A8*+ Z6= $ J(30&(0] +5&$,$(3+)+&+)3$&A,3*)+, H>$ D+b*8*3+/ + */58+(3+[\0 $ 1$,$(7087*/$(30 1$ >/ 0> /+*, G+&H>$,.$)(089:*)0, 5$8+, ,$:>*(3$, &+cq$, 5&*()*5+*,-BQQ 

!  J,,+ &$:*\0 +5&$,$(3+ >/ :&+> &$8+3*7+/$(3$ $8$7+10 1$ +3$(1*/$(30 +0, &$H>*,*30, 1$

,>)$,,0 1$ >/ G+&H>$ .$)(089:*)0< $/b0&+ D+C+ +,5$)30, H>$ +*(1+ ($)$,,*3$/,*:(*%*)+3*70, /$8D0&+/$(30,I

!  J,,+ 5$&)$5[\0 /03*70> 0 58+($C+/$(30< *1$+8*c+[\0 $ 1*7$&,+, 8$:*,8+[q$, &$%$&$(3$, +1*7$&,0, G+&H>$, 2*$(3A%*)0, $ .$)(089:*)0, $ *(*)*+3*7+, +(g80:+,< (0 6= +3` 0 /0/$(30_

48`/ 1+, g&$+, *(1*)+1+, 0> 5&$7*,3+, 5+&+ $,,+, *(*)*+3*7+,< Dg 0>3&+, g&$+,< (0 6= $ J(30&(0<H>$ 3+/b`/ 501$&*+/ ,$& )0(,*1$&+1+, 5+&+ $,,$, %*(,< 3+*, )0/0 +, *(1*)+1+, $/ )0& +/+&$8+(+ =*:>&+ ^^^_L- g&$+ 10 2+3$3*(D0< + =+c$(1+ S>)>5*&+ ZJ/b&+5+< ?(*\0]< g&$+ 1$ !h D+ +1C+)$(3$p S$1$ 1+ J/b&+5+ Z(0 %*(+8 1+ 4,+ m0&3$]< + g&$+ 1$ BE D+< +1C+)$(3$ +0 G+&H>$ .$)(089:*)02+5*3+8 6*:*3+8< b$/ )0/0 */97$*, H>$ 501$&*+/ ,$& >3*8*c+10, $/ )+&g3$& 3$/50&g&*0 5+&+ ++)$8$&+& + */58+(3+[\0 1$ ?/@,$/$# &* >.'A/01'  (0 6=< )0/0 *(,3+8+[q$, +5+&$(3$/$(3$1*,50(A7$*, (0 28>b$ 10 S$&7*10& ZS$30& 1$ 28>b$, m0&3$] $ 0 5&`1*0 0(1$ %>()*0(0> + 2d/+&+o$:*,8+3*7+ 10 6= Z4,+ m0&3$]_

BBE uuu_b0,30(3$+5+&3t,D*5_)0/P/>,$>/‰,3D+,D_n4S!h%(m_15>%

RRU uuu_/0,_0&:PD*,30&t 

BBB uuu_)0/5>3$&D*,30&t_0&:P7*,*3P

BBQ D335-PP$(_u*n*5$1*+_0&:Pu*n*P6*(0508*,

BBR uuu_$>&05+l5+&n_1$

??W D335-PP$(_u*n*5$1*+_0&:Pu*n*PJ>&0VS5+)$V2$(3$& $ uuu_$>&0,5+)$)$(3$&_b$ 

BBM uuu_1t&$5+&n$(_(0

BBi D335-PP$(_u*n*5$1*+_0&:Pu*n*PG>tV1>V=0> $ uuu_5>t1>%0>_)0/

BBN uuu_3$&&+/*3*)+5+&n_)0/

BBL

 uuu_7>8)+(*+_)0/ D335-PP$(_u*n*5$1*+_0&:Pu*n*PO>8)+(*+BQE uuu_C0&7*nl7*n*(:l)$(3&$_)0_>nI uuu_10/*(*)u$88,_)0/PC0>&(+8*,3P3D$/$l5+&n,P

BQ! D335-PP53_u*n*5$1*+_0&:Pu*n*PG0&3V47$(3>&+

BQB D335-PP$(_u*n*5$1*+_0&:Pu*n*Pf>(:%&+>VG+&nI D335-PPuuu_C>(:%&+>5+&n_)DP$(P/t,3$&tlu0&81

BQQ v#^@J^#U< 4_ =_I SGUo^6U#U< #_< BEEMw< vSGUo^6U#U< #_I =^S2aJ#< a_< BEEQ $ BEEMw

Page 52: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 52/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hB 

J071#( :::;^

C(E*,( :::;UT6$(0/*(+[\0 o$:*,8+[\0 6*/$(,q$, $ o0)+8*c+[\0 UbC$3*70

G+&H>$ 1$ 2*'()*+ $.$)(080:*+ 10 6=

!  6$)&$30 mK BR_REM< !EPBPBEER!  o$* 20/58$/$(3+& iBB< QEP!PBEEM!  o$* 20/58$/$(3+& NRB< BLP!PBE!B

QQ<!h D+< .&$)D0 Q<S$30& 1$ 28>b$,J,50&3*70, S>8

=0/$(3+& + */58+(3+[\0 $ 03*/*c+& +)+5+)*3+[\0 )*$(3A%*)+ 1$ )$(3&0, 1$ &$%$&'()*+$/ 1$,$(7087*/$(30 D>/+(0< 5$,H>*,+<$,3>10,< $(,*(0< $1>)+[\0 $ ,+j1$ 10 6=_

G+&H>$ .$)(089:*)02+5*3+8 6*:*3+8

!  6$)&$30 QB_iQE< BiP!PBE!!!  o$* 20/58$/$(3+& MiL<

QEP!BPBEEB

!B!<hR D+< $(3&$ + 6=lEEQ< 0 G+&H>$ m+)*0(+8 $+ T&+(C+ 10 .0&30

^(,3+8+[\0 1$ $/5&$,+, $ 9&:\0, *(3$:&+(3$,1+ 2+1$*+ G&01>3*7+ 10, S$30&$, 1$ .$)(080:*+1+ ^(%0&/+[\0 $ .$8$)0/>(*)+[q$,_

G080 1$ 20(D$)*/$(3010 6=

o$* 20/58$/$(3+& mK iB!< QEP!PBEEM !LR D+J(3&$ + 6= !NE< @# EME $)9&&$:0 S+/+/b+*+_

=0/$(3+& + */58+(3+[\0< $k5+(,\0 $ +)+5+)*3+[\0 )*$(3A%*)+ (+, g&$+, 1$ 5$,H>*,+<1$ $,3>10 $ 1$ $(,*(0 (0 6*,3&*30 =$1$&+8_

G080 ^(1>,3&*+8 1$6$,$(7087*/$(30 1$W*)&0)0/50($(3$,J8$3&z(*)0, $S$/*)0(1>30&$, (0 6=

o$* 20/58$/$(3+& iBQ< QEP!PBEEM<6U6= 4(0 s8 mK ih< !LPRPBEEM<

{&$+- !!h D+o0)+8*c+1+ (0 */97$8F@&$C0e 0> F.0&30e<,*3>+1+ $(3&$ 0 o+:0G+&+(0g $ + 6= EE! ;JG2.

=0/$(3+& +, $/5&$,+, 1$ b+,$ 3$)(089:*)+ 1$5&01>[\0 1$ )0/50($(3$, 1+ *(1j,3&*+ 1$3$)(080:*+ 1+ *(%0&/+[\0< 1+ )0/>(*)+[\0< 1+3$8$)0/>(*)+[\0< 10 )0/`&)*0 $8$3&z(*)0 $ 1$0>3&0, *(3$:&+(3$, 1$,3+ )+1$*+ 1$ 5&01>[\0(0 6=_

G+&H>$ .$)(089:*)0J1*30&*+8 $ T&g%*)0 106=

6$)&$30 mK Bi_Ehi< NPNP BEEM 6U6=<4(0 so mK !hB< LPNPBEEM< S$[\0 !<5g:*(+ !_

{&$+ $ 80)+8*c+[\0 (\01$%*(*1+,_

=0/$(3+& + */58+(3+[\0 $ 03*/*c+& +)+5+)*3+[\0 3$)(089:*)+ (+, g&$+, $1*30&*+8 $:&g%*)+ (0 6*,3&*30 =$1$&+8_

G+&H>$ .+8$(30J/5&$$(1$10&

6$)&$30 mK BQ_B!!< hPLPBEEB< 6U6=4(0 ssO mK !i!< MPLPBEEB< S$[\0 !5g:_ !

{&$+ (0 G&0C$30 U&8+ Q<*()8>*(10 g&$+, 7$&1$,<$1*%*)+[q$, $$,3+)*0(+/$(30_

=0/$(3+& $ )0(,08*1+& +, 7*&3>1$, $)0/5$3'()*+, $/5&$$(1$10&+, (+ C>7$(3>1$10 6=_

G+&H>$ 2*$(3A%*)0 $.$)(089:*)0 1+ ?(@

hE D+< )+/5>, )$(3&+8 1+?(@

G+&H>$ 2*$(3A%*)0 $.$)(089:*)0 1+?(*7$&,*1+1$ 2+398*)+1$ @&+,A8*+

J/ 1$%*(*[\0

S>:$,3\0 1$ 6*&$3&*c- U 5&0C$30 10 2/)3%* &/ =,&/ 1$7$&g-!  20/ b+,$ (0, &$H>*,*30, 1$ ,>)$,,0 1$ >/ G+&H>$ .$)(089:*)0 (>/+ &$:*\0 $ 0>3&+,

*(%0&/+[q$, 10 5&$,$(3$ 3&+b+8D0< +(+8*,+& 0 )$(g&*0 10 6= $ J(30&(0 >,+(10 + %$&&+/$(3+S}U. ZG03$()*+8*1+1$,< =&+H>$c+,< U50&3>(*1+1$, $ 4/$+[+,]BQR  $ $,3+b$8$)$& $,3&+3`:*+,5+&+ +5&07$*3+& +, 503$()*+8*1+1$, $ 050&3>(*1+1$, $ ,>5$&+& +, %&+H>$c+, $ +/$+[+,_

!  20(,*1$&+& +, 50,,*b*8*1+1$, 1$ *(,3+8+[\0 10 G+&H>$ $/ 0>3&+, g&$+, 10 6= +8`/ 1+H>$8+ 1$

QQ D+< (0 S$30& 1$ 28>b$, S>8_

BQR D335-PP53_u*n*5$1*+_0&:Pu*n*P4(ˆ2Qˆ4!8*,$VS}U.

!"#$%& (& )*+,-*"./&-,0102*" & 3,04"560

&7 8"9(& :: ;"

!"#$%& /&-,01<2*-0 )"=*>"1 ?*2*>"1 @AB ;"

!010 (& )0,;&-*7&,>0@CD ;"

!010 3,(%E>#*"1 (& ?&E&,4014*7&,>0 (& F*-#0-07=0,&,>&EG1&>#H,*-0E & 8&7*-0,(%>0#&E @@I ;"

!"#$%& /&-,01<2*-0 G(*>0#*"1 & J#KL*-0M0-"1*N"560 ,60 (&L*,*("O

GE>*7"("P =#<Q*7" "0 8&>0# J#KL*-0

R"N&,(" 8%-%=*#"  )">&>*,;0

!010 (& )*,&7" &ST(&0 DBB ;"

!"#$%& /"1&,>0G7=#&&,(&(0#

!"#$%& )*&,>TL*-0 &/&-,01<2*-0 U,V IB ;"

W#&" "(X"-&,>& "0 !"#$%&/&-,01<2*-0 )"=*>"1 ?*2*>"1 :B ;"

W#&" "(X"-&,>& Y G7Z#"="R*,"1 (" [E" \0#>& AI ;"

!"#$%"& ())$*% +#,-.

!"#$%& )*&,>TL*-0 &/&-,01<2*-0 (" U,*4&#E*("(&

)"><1*-" (& V#"ET1*"

Page 53: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 53/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hQ 

!  20(,*1$&+& +, 50,,*b*8*1+1$, 1$ *(*)*+& */$1*+3+/$(3$ +, +3*7*1+1$, 10 G+&H>$ )0/ 0 >,0 1$*(,3+8+[q$, 3$/50&g&*+, $/ */97$*, H>$ 50,,+/ ,$& 1*,50(*b*8*c+10,< 3+*, )0/0 0 +(3*:028>b$ 10 S$&7*10& ZS$30& 1$ 28>b$, m0&3$]<BQh + +(3*:+ 2d/+&+ o$:*,8+3*7+ 10 6= $ +3` 5+&3$10 2$(3&0 2>83>&+8 10 @+()0 10 @&+,*8< +1C+)$(3$ p g&$+ *(1*)+1+ 5+&+ 0 2/)3%* &/ =,&/_

:::;UR; "$,K'0/( g(/0$.(, %(#( ( -0f./0(= C*/.$,$70( * :.$N(56$

4 +(g8*,$ 10, &$,>83+10, 1+ RŽ 20(%$&'()*+ m+)*0(+8 1$ 2*'()*+ $ .$)(080:*+ $ ^(07+[\0 5+&+ 06$,$(7087*/$(30 S>,3$(3g7$8< $/ BE!E<BQM 5$&/*3$ 1$,3+)+&< H>+(30 p, 508A3*)+, $ )$(g&*0, 1+2*'()*+< .$)(080:*+ $ ^(07+[\0 (0 @&+,*8< +, ,$:>*(3$, ,A(3$,$,-

!  4 *(07+[\0< 3$(10 + $1>)+[\0 )0/0 %>(1+/$(30< ` 0 5&*()*5+8 /030& 10 5&0)$,,0 1$1$,$(7087*/$(30 10 G+A,_

!  4 *1$*+ 1$ H>$ 0 /$&)+10 )0(,3*3>*&*+ 0 j(*)0 /030& 1+ *(07+[\0 ` 8*/*3+1+_ W>*3+,*(07+[q$, H>$ 3&+(,%0&/+&+/ 0 />(10 ,>&:*&+/ 1$ *(,3*3>*[q$, 5jb8*)+, 0> 1$ ,$30&$, ,$/%*(, 8>)&+3*70,_ 4 *(3$&($3 ` >/ $k$/580 &$)$(3$_

!  4, *(07+[q$, ,0)*+*, ; ,08>[q$, (07+, 5+&+ 5&0b8$/+, ,0)*+*, H>$ ,\0 /+*, $%$3*7+,<,>,3$(3g7$*, $ C>,3+,< $ )>C0, &$,>83+10, b$($%*)*+/ /+*, + ,0)*$1+1$ )0/0 >/ 3010 10 H>$*(1*7A1>0, 5+&3*)>8+&$, ; ,\0 :$&+1+, $ +58*)+1+, $/ &$,50,3+ + 1$/+(1+, 1*7$&,*%*)+1+, 1+,0)*$1+1$_ J/ 5+&3*)>8+&< +, 3$)(080:*+, ,0)*+*, +3$(1$/ 1$/+(1+, 1$ ,$30&$, /+*,($)$,,*3+10,< $,5$)*+8/$(3$ $/ 3$/+, )0/0 ,$:>&+([+ +8*/$(3+& $ (>3&*)*0(+8< $($&:*+<D+b*3+[\0< ,+j1$< ,+($+/$(30< /$*0 +/b*$(3$< +:&*)>83>&+ %+/*8*+&< :$&+[\0 1$ $/5&$:0 $&$(1+_

!  U G+A, 1$,$(7087$> >/ )0/5$3$(3$ ,*,3$/+ >(*7$&,*3g&*0 1$ 5&01>[\0 1$ )0(D$)*/$(30 $%0&/+[\0 1$ &$)>&,0, D>/+(0,_ U 1$,+%*0 ` )&*+& )0(1*[q$, 5+&+ H>$ +3*7*1+1$, *(07+10&+,+3$(1+/ +, 1$/+(1+, 1+ ,0)*$1+1$ $ %0&3+8$[+/ + )0/5$3*3*7*1+1$ *(3$&(+)*0(+8 1+,

$/5&$,+,_!  J(3&$ >(*7$&,*1+1$< $/5&$,+ $ ,0)*$1+1$ )+b$ )&*+& )+/+1+, *(3$&/$1*g&*+, ; 5+&H>$,

3$)(089:*)0,< )$(3&0, 1$ *(07+[\0< &$1$, 1$ $k3$(,\0 3$)(089:*)+< *(,3*3>30, 3$)(089:*)0, ;$,3*/>8+1+, 50& 508A3*)+, 5jb8*)+,_

!  45$,+& 10, */$(,0, +7+([0, (+ 5&01>[\0 1$ )*'()*+ $ 3$)(080:*+ (0 G+A, (0 d/b*30+)+1'/*)0< + +3*7*1+1$ *(07+10&+ $k*:$< 50& 5+&3$ 1$ :07$&(0, $ 1$ $/5&$,+,< >/ ,+830 1$H>+(3*1+1$ $ H>+8*1+1$ (>/+ 7*,\0 ,*,3'/*)+ 10 5&0)$,,0 1$ *(07+[\0_

!  U @&+,*8 3$/ >/+ ($)$,,*1+1$ :*:+(3$,)+ $ >&:$(3$ 1$ *(0)>8+& *(07+[\0 $/ 3010, 0, 50&0,1+ $)0(0/*+< 1$ 5+,,+& 50& >/ 6K'3%* &* ,.'A/01'< $(3$(1*10 )0/0 >/+ ,$H>'()*+ 1$+[q$, $/ 7g&*+, g&$+,_

a0>7$ +7+([0, ($,,$ ,$(3*10< )0/ + o$* 1$ ^(07+[\0< + o$* 10 @$/< + ,>b7$([\0 $)0(z/*)+(+ =*($5< + G08A3*)+ 1$ 6$,$(7087*/$(30 G&01>3*70 l BEEN $ 0 G8+(0 1$ 4[\0 $/ 2*'()*+<.$)(080:*+ $ ^(07+[\0< H>$ *()8>*> + *(07+[\0 )0/0 >/ 10, $*k0, 1+ 508A3*)+ :07$&(+/$(3+8<+%$3+(10 *(,3&>/$(30, )0/0 0, G8+(0, 1$ 4)$8$&+[\0 10 2&$,)*/$(30< 1$ 6$,$(7087*/$(301+ J1>)+[\0< 1$ 6$,$(7087*/$(30 1+ S+j1$< 1$ 6$,$(7087*/$(30 1+ 4:&05$)>g&*+< $ +G08A3*)+ 1$ 6$%$,+ m+)*0(+8_

!  45$,+& 10, +7+([0,< +*(1+ $k*,3$/ 8+)>(+, + 5&$$()D$&< )0/0 0 &$)0(D$)*/$(30 10 5+5$81+, *(,3*3>*[q$, 1$ $(,*(0 $ 5$,H>*,+ 5&*7+1+,< $/ $,5$)*+8 +, )0/>(*3g&*+,< H>$ 1$/+(1+/>/ /+&)0 8$:+8 $ >/+ 8$:*,8+[\0 $,5$)A%*)+< (0 d/b*30 1+ o$* 1+ ^(07+[\0_ 48`/ 1*,,0< 0)0()$*30 1$ ^(,3*3>*[\0 2*$(3A%*)+ $ .$)(089:*)+< )0/0 1$%*(*10 ($,,+ 8$*< 1$7$ ,$& +/58*+10<*()0&50&+(10 +, ̂ (,3*3>*[q$, 5&*7+1+,_

BQh D335-PPuuu_8>:+&$,$,H>$)*10,_)0/_b&PBE!!PEBP)8>b$l10,l,$&7*10&$,lb&+,*8*+l1%_D3/8

BQM vo*7&0 4c>8 1+ RŽ 20(%$&'()*+ m+)*0(+8 1$ 2*'()*+ $ .$)(080:*+ $ ^(07+[\0 5+&+ 0 6$,$(7087*/$(30 S>,3$(3g7$8< BE!Ew

Page 54: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 54/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hR 

4 +(g8*,$ 5$&/*3$ 3+/b`/ 1$,3+)+&< $(3&$ 0, &$,>83+10, 1+ /$()*0(+1+ 20(%$&'()*+< +8:>/+,&$)0/$(1+[q$, H>$ 501$/ ,$& +58*)+1+, +0 2/)3%* &/ =,&/-

!  .&+3+& + *(07+[\0 )0/0 $,3&+3`:*)+< 3+(30 (+, $/5&$,+, )0/0 (+ +)+1$/*+ $ (0 :07$&(0_!  =0/$(3+& >/ /+*0& 5&03+:0(*,/0 5&*7+10 (0 5&0)$,,0 1$ *(07+[\0_!  4/58*+& 0, *(7$,3*/$(30, 5jb8*)0, $ $,3*/>8+& 0, *(7$,3*/$(30, 1$ $/5&$,+, $/ GY6 1$

/010 H>$ 0 G+A, +5&0k*/$l,$ 10, 7+80&$, 5&+3*)+10, 5$80, 5+A,$, 8A1$&$, />(1*+*,_!  6*7$&,*%*)+& +, 05[q$, 1$ %*(+()*+/$(30 5+&+ $/5&$$(1$10&$, $/ $,3g:*0 *(*)*+8 1$ b$(, $

,$&7*[0, 1$ $8$7+10 7+80& +:&$:+10 $ +830 &*,)0< *()8>*(10 $,3A/>80 p )&*+[\0 1$ =>(10, 1$#*,)0 $ )&*3`&*0, /+*, +b&+(:$(3$, 1$ *(07+[\0 (+ 1$%*(*[\0 1+, 8*(D+, 1$ %*(+()*+/$(30_

!  J,3*/>8+& $,3+10, $ />(*)A5*0, + )&*+& )0(1*[q$, 80)+*, %+70&g7$*, 5+&+ *(07+[\0 /$1*+(3$*()$(3*70, $ )$,,\0 1$ g&$+,_

!  2&*+& +/b*$(3$, 1$ *(07+[\0< +3>+(10 $/ &$1$< )0/ 1$,3+H>$ 5+&+ 0, G+&H>$, 2*$(3A%*)0,$ .$)(089:*)0, 1$ )8+,,$ />(1*+8< 1*,3&*b>*(10 (0 G+A, +/b*$(3$, 1$ *(07+[\0 H>$ +3&+*+/*(7$,3*/$(30, 5&*7+10, (+)*0(+*, $ *(3$&(+)*0(+*, $ :$&$/ (07+, $/5&$,+, $ 5&01>30,*(07+10&$,< 3+(30 5+&+ 0, /$&)+10, *(3$&(0, )0/0 5+&+ $k50&3+[\0< +&3*)>8+10, +0,

4&&+(C0, G&01>3*70, o0)+*, Z0> G080, S$30&*+*,] $ 0>3&+, *(*)*+3*7+, &$:*0(+*,_!  =0/$(3+& + )&*+[\0 $ 1$,$(7087*/$(30 1$ $/5&$,+, *(07+10&+, 50& /$*0 1$ 5&`l

*()>b+10&+,< *()>b+10&+, $ 5+&H>$, 3$)(089:*)0,_!  G&$5+&+& +, $/5&$,+, 5&01>30&+, 1$ b$(, $ ,$&7*[0, 1$ +830 7+80& +:&$:+10 $ 0 G+A, 5+&+ +

)0/5$3*[\0 :80b+8_!  ^()&$/$(3+& 0, /$)+(*,/0, 1$ +50*0 p *(07+[\0 (+, 5$H>$(+, $ /`1*+, $/5&$,+,_!  #$$k+/*(+& + o$* 1$ ^(07+[\0 H>+(30 p ,$:>&+([+ C>&A1*)+ $ $k5+(1*l8+ 5+&+ *()8>*& +,

^(,3*3>*[q$, 1$ J(,*(0 S>5$&*0& )0/>(*3g&*+, $ 5&*7+1+, (0 )0()$*30 1$ ^2. Z^(,3*3>*[\0 1$2*'()*+ $ .$)(080:*+]< )0(3$/58+& +, 3$)(080:*+, ,0)*+*, $ %+)*8*3+& 0 *(:&$,,0 (0 /$&)+1010, 5&01>30, $ ,$&7*[0, 1$&*7+10, 10, b$($%A)*0, )0()$1*10, 5$8+ 8$*_

G&0/07$& 0 $,3+b$8$)*/$(30 1$ (070, /01$80, 1$ 0&:+(*c+[\0 1+ 5$,H>*,+ (+>(*7$&,*1+1$< 0, 3&+b+8D0, $/ &$1$ $ 0 *()&$/$(30 1+ *(3$&(+)*0(+8*c+[\0 1+ )*'()*+b&+,*8$*&+_

!  2&*+& >/ 2$(3&0 m+)*0(+8 1$ #$%$&'()*+ $/ ^(07+[\0 $ .$)(080:*+ S0)*+8 H>$< $(3&$ 0>3&+,+[q$,< ,>b,*1*$ 0 $,3+b$8$)*/$(30 1$ 508A3*)+, 5jb8*)+, 1$ 2.Y^ 7083+1+, 5+&+ +1$/0)&+3*c+[\0< + )*1+1+(*+ $ + 5&g3*)+ 1+ &$,50(,+b*8*1+1$ ,0)*+8_

!  G&0/07$& + *()0&50&+[\0 p $,)08+ $ +0, 5&0:&+/+, 1$ %0&/+[\0 1$ 5&0%$,,0&$, 1+$1>)+[\0 $/ )*'()*+, b+,$+1+ (+ 5$,H>*,+< *()$(3*7+(10 + 5&01>[\0 1$ /+3$&*+*, $/$301080:*+, *(07+10&+,_

!  G&0/07$&< (0 $(,*(0 ,>5$&*0&< )>&,0, *(07+10&$, H>$ $k580&$/ + *(3$&1*,)*58*(+&*1+1$ $5&0/07+/ + %0&/+[\0 1$ 5&0%*,,*0(+*, 7$&,g3$*, $ )&*+3*70,_

6$,3+)+l,$< +*(1+< 0 G8+(0 G8>&*+(>+8 @&+,*8 W+*0&<BQi  *(,3*3>A10 5$8+ o$* mK !B_hLQ<BQN  H>$$,3+b$8$)$ +, 8*(D+, 1$ 0&*$(3+[\0 5+&+ +, 508A3*)+, 5jb8*)+, %$1$&+*, (0 5$&A010 BE!Bl BE!h-

!  4,,$:>&+& ,$:>*/$(30 +0 G&0C$30 m+)*0(+8 1$ 6$,$(7087*/$(30 +50*+10 (+ &$1>[\0 1+,1$,*:>+81+1$, &$:*0(+*, $ $(3&$ 0 +/b*$(3$ &>&+8 $ 0 >&b+(0< b$/ )0/0 (+ )0(3*(>*1+1$1+ 3&+(,%0&/+[\0 5&01>3*7+ ,0)*+8/$(3$ &$,50(,g7$8 $ ,>,3$(3g7$8< )0/ :$&+[\0 1$$/5&$:0, $ 1*,3&*b>*[\0 1$ &$(1+I

!  J&&+1*)+[\0 1+ G0b&$c+ Jk3&$/+I!  20(,08*1+& + )*'()*+< 3$)(080:*+ $ *(07+[\0 )0/0 $*k0 $,3&>3>&+(3$ 10 1$,$(7087*/$(30

$)0(z/*)0 b&+,*8$*&0I

BQi uuu_/)3*_:07_b&P*(1$k_5D5P)0(3$(3P7*$uPQEiiiLPG8+(0VG8>&*+(>+8VGG4_D3/8

BQN o$* mK !B_hLQ 1$ !NP!PBE!B< &$:>8+/$(3+10 5$80 6$)&$30 mK i_NMM< 1$ !L 1$ 1$c$/b&0 1$ BE!B_

Page 55: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 55/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hh 

!  G&05*)*+& 0 +)$,,0 1+ 505>8+[\0 b&+,*8$*&+ p $1>)+[\0< +0 )0(D$)*/$(30< p )>83>&+ $ +0$,50&3$ )0/ $H>*1+1$< H>+8*1+1$ $ 7+80&*c+[\0 1+ 1*7$&,*1+1$I

!  G&0/07$& 0 +)$,,0 >(*7$&,+8 p ,+j1$< p 5&$7*1'()*+ $ p +,,*,3'()*+ ,0)*+8< +,,$:>&+(10$H>*1+1$ $ H>+8*1+1$ 1$ 7*1+I

!  =0&3+8$)$& + )*1+1+(*+< 5&0/07$(10 *:>+81+1$ 1$ :'($&0 $ `3(*)0l&+)*+8< &$,5$*3+(10 +1*7$&,*1+1$ 1+, &$8+[q$, D>/+(+, $ 5&0/07$(10 + >(*7$&,+8*c+[\0 10 +)$,,0 $ $8$7+[\0

1+ H>+8*1+1$ 10, ,$&7*[0, 5jb8*)0,I!  Jk5+(1*& + *(%&+$,3&>3>&+ 5&01>3*7+< >&b+(+ $ ,0)*+8 1$ H>+8*1+1$< :+&+(3*(10 + *(3$:&+[\0

10 .$&&*39&*0 m+)*0(+8 $ 10 5+A, )0/ + 4/`&*)+ 10 S>8I!  =0&3+8$)$& + 1$/0)&+)*+ $ $,3*/>8+& + 5+&3*)*5+[\0 1+ ,0)*$1+1$< +/58*+(10 +

3&+(,5+&'()*+ 1+ +[\0 5jb8*)+I!  G&$,$&7+& 0, 501$&$, )0(,3*3>)*0(+*,< + *(3$:&*1+1$ 3$&&*30&*+8 $ + ,0b$&+(*+ (+)*0(+8<

5+&3*)*5+(10 +3*7+/$(3$ 1+ 5&0/0[\0 $ 1$%$,+ 10, 1*&$*30, D>/+(0,< 1+ 5+c $ 101$,$(7087*/$(30 (0 />(10I

!  G&0/07$& + ,$:>&+([+ $ *(3$:&*1+1$ 10, )*1+1\0,< +3&+7`, 10 )0/b+3$ p 7*08'()*+ $ 101$,$(7087*/$(30 1$ >/+ )>83>&+ 1$ 5+cI

!  45$&%$*[0+& 0, *(,3&>/$(30, 1$ :$,3\0 10 J,3+10< 7+80&*c+(10 + `3*)+ (0 ,$&7*[0 5jb8*)0 $+ H>+8*1+1$ 10, ,$&7*[0, 5&$,3+10, +0 )*1+1\0_

20/58$3+(10 0 )$(g&*0< 0 W*(*,3`&*0 1+ ^(1j,3&*+ $ 10 20/`&)*0 Jk3$&*0&< $/ LPRPBE!Q< 1*7>8:0>/$1*1+, 5+&+ +50*+& + *(1j,3&*+ $/ ,$30&$, *(3$(,*70, $/ )0(D$)*/$(30 $ $,)+8+- BQL 

!  J(3&$ 0, ,$30&$, )0(3$/58+10, 1$,3+)+/l,$ G$3&98$0< Tg, $ m+7+8< 20/58$k0 1+ S+j1$<4>30/03*70< ^(1j,3&*+ 4$&0(g>3*)+ $ J,5+)*+8< @$(, 1$ 2+5*3+8< 20/58$k0 ^(1>,3&*+8 1+6$%$,+< .$)(080:*+, 1+ ̂ (%0&/+[\0 $ 20/>(*)+[\0 $ J($&:*+, #$(07g7$*,_

!  U %0&3+8$)*/$(30 1+, )+1$*+, 5&01>3*7+, $ 1+, (07+, )0/5$3'()*+, 3$)(089:*)+, $ 1$($:9)*0, ,\0 50(30, 5&$10/*(+(3$, (+, +:$(1+, 1$ +50*0_

S>:$,3\0 1$ 6*&$3&*c-

U 2/)3%* &/ =,&/ 1$7$ ,$& )0()$b*10 )0/0 >/ $8$/$(30 1+ &$1$ b&+,*8$*&+ 1$ ?/@,$/$# &*

>.'A/01'  1$ )8+,,$ />(1*+8< +3>+(10 $/ &$1$ )0/ 0>3&0, 1$,,$, D+b*3+3, (0 G+A, $ (0$k3$&*0&< )+5+c$, 1$ +3&+*& $ /03*7+& *(7$,3*/$(30, 5&*7+10, (+)*0(+*, $ *(3$&(+)*0(+*, $ :$&+&5&01>30, $ $/5&$,+, *(07+10&$, $ )0/5$3*3*70, *(3$&(+)*0(+8/$(3$_ J,,+ +3>+[\0 $/ &$1$,*:(*%*)+< 50& $k$/580< H>$ 0 2/)3%* &/ =,&/ (\0 ($)$,,*3+ 1*,50& ; 5$80 /$(0, (0 )>&30 $/`1*0 5&+c0 ; 1$ >/+ ^()>b+10&+ 1$ J/5&$,+,< >/+ 7$c H>$ 501$ $,3+b$8$)$& )0(7'(*0 )0/+ ^()>b+10&+ 1$ J/5&$,+, 10 26. ; ?(*7$&,*1+1$ 1$ @&+,A8*+< $/b0&+ 0 80)+8 %A,*)0 1$ 3&+b+8D0

1+ $/5&$,+ *()>b+1+ 50,,+ +3` ,$& $/ 8+b0&+39&*0, (0 2/)3%* &/ =,&/< (+ 8*(D+ 10 G#UJ.4< 1+J/b&+5+_BRE 

BQL uuu_b&+,*8/+*0&_:07_b&P(03*)*+P*(1$kP*(,3*3>)*0(+8P*1PB!!L

BRE D335-PPD03,*3$,_,)3_$/b&+5+_b&P5&0$3+

Page 56: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 56/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hM 

:::;Ua; +*'(& )( c#7(.0[(56$ )(& g(5Y*& @.0)(&

U G&0C$30 W*8'(*0 1+, m+[q$, ?(*1+, 1$%*(*> )0/0 ,$>, 0bC$3*70, $ /$3+,- BR! 

C(E*,( :::;UR

cEL*'0N$& +*'(&

U; G##()0/(# ( *Z'#*2( %$E#*[( * (

?$2*

!_ #$1>c*& 5$8+ /$3+1$< $(3&$ !LLE $ BE!h< + 5&050&[\0 1+ 505>8+[\0 )0/&$(1+ *(%$&*0& + >/ 198+& 50& 1*+_

B_ #$1>c*& 5$8+ /$3+1$< $(3&$ !LLE $ BE!h< + 5&050&[\0 1+ 505>8+[\0 H>$,0%&$ 1$ %0/$_ 

R; 9'0.70# $ *.&0.$ EW&0/$ 1.0N*#&(, Q_ T+&+(3*& H>$< +3` BE!h< 301+, +, )&*+([+,< 1$ +/b0, 0, ,$k0,< 3$&/*($/ 0)*)80 )0/58$30 1$ $(,*(0 bg,*)0_ 

a; "#$2$N*# ( 071(,)()* )* 7f.*#$

* ( (1'$.$20( )(& 21,H*#*&

R_ J8*/*(+& + 1*,5+&*1+1$ $(3&$ 0, ,$k0, (0 $(,*(0 5&*/g&*0 $ ,$)>(1g&*0< ,$50,,A7$8 +3` BEEh< $ $/ 3010, 0, (A7$*, 1$ $(,*(0 +3` BE!h_

V; D*)1[0# ( 2$#'(,0)()* 0.?(.'0, h_ #$1>c*& $/ 10*, 3$&[0,< $(3&$ !LLE $ BE!h< + /0&3+8*1+1$ 1+, )&*+([+,/$(0&$, 1$ h +(0,_ 

e; +*,H$#(# ( &(d)* 2('*#.( M_ #$1>c*& $/ 3&', H>+&30,< $(3&$ !LLE $ BE!h< + 3+k+ 1$ /0&3+8*1+1$ /+3$&(+__; -$2E('*# ( 9:IF= ( 2(,W#0( *

$1'#(& )$*.5(&

i_ 43` BE!h< 3$& 1$3*10 + 5&05+:+[\0 1+ 4^6S $ )0/$[+10 + *(7$&3$& +3$(1'()*+ +3>+8_N_ 43` BE!h< 3$& 1$3*10 + *()*1'()*+ 1+ /+8g&*+ $ 1$ 0>3&+, 10$([+,*/50&3+(3$, $ )0/$[+10 + *(7$&3$& + 3$(1'()*+ +3>+8_ 

j; A(#(.'0# ( &1&'*.'(E0,0)()*

(2E0*.'(,

L_ ̂ (3$:&+& 0, 5&*()A5*0, 1$ 1$,$(7087*/$(30 ,>,3$(3g7$8 (+, 508A3*)+, $5&0:&+/+, (+)*0(+*, $ &$7$&3$& + 5$&1+ 1$ &$)>&,0, +/b*$(3+*,_!E_ #$1>c*& 5$8+ /$3+1$< +3` BE!h< + 5&050&[\0 1+ 505>8+[\0 ,$/ +)$,,05$&/+($(3$ $ ,>,3$(3g7$8 p g:>+ 503g7$8 ,$:>&+ $ +0 ,+($+/$(30 bg,*)0_!!_ 43` BEBE< 3$& +8)+([+10 >/+ /$8D0&+ ,*:(*%*)+3*7+ (+ 7*1+ 1$ 5$80 /$(0,!EE /*8Dq$, 1$ D+b*3+(3$, 1$ b+*&&0, 1$:&+1+10,_ 

S; G&'(E*,*/*# 12( "(#/*#0(

+1.)0(, %(#( $ I*&*.N$,N02*.'$

!B_ 47+([+& (0 1$,$(7087*/$(30 1$ >/ ,*,3$/+ )0/$&)*+8 $ %*(+()$*&0 +b$&30<b+,$+10 $/ &$:&+,< 5&$7*,A7$8 $ (\0 1*,)&*/*(+39&*0 Z*()8>* )0/5&0/*,,0 )0/ +b0+ :07$&(+([+< 0 1$,$(7087*/$(30 $ + &$1>[\0 1+ 50b&$c+ ; (+)*0(+8 $*(3$&(+)*0(+8/$(3$]_!Q_ 43$(1$& +, ($)$,,*1+1$, $,5$)*+*, 10, 5+A,$, /$(0, 1$,$(7087*10, Z*()8>*>/ &$:*/$ *,$(30 1$ 1*&$*30, $ (\0 ,>C$*30 + H>03+, 5+&+ +, $k50&3+[q$, 10,5+A,$, /$(0, 1$,$(7087*10I >/ 5&0:&+/+ &$%0&[+10 1$ &$1>[\0 1+ 1A7*1+ 10,5+A,$, 50b&$, />*30 $(1*7*1+10, ZGGWJ] $ +(>8+[\0 1+ 1A7*1+ b*8+3$&+8 0%*)*+8I$ >/+ +C>1+ 0%*)*+8 +0 1$,$(7087*/$(30 /+*, :$($&0,+ +0, 5+A,$, $/5$(D+10,(+ 8>3+ )0(3&+ + 50b&$c+]_!R_ 43$(1$& +, ($)$,,*1+1$, $,5$)*+*, 10, 5+A,$, ,$/ +)$,,0 +0 /+& $ 10,5$H>$(0, J,3+10, *(,>8+&$, $/ 1$,$(7087*/$(30 Z/$1*+(3$ 0 G&0:&+/+ 1$4[\0 5+&+ 0 6$,$(7087*/$(30 S>,3$(3g7$8 10, G$H>$(0, J,3+10, ̂ (,>8+&$, $/6$,$(7087*/$(30 $ +, )0()8>,q$, 1+ 7*:`,*/+ ,$:>(1+ ,$,,\0 $k3&+0&1*(g&*+1+ 4,,$/b8$*+ T$&+8]_!h_ .&+3+& :80b+8/$(3$ 0 5&0b8$/+ 1+ 1A7*1+ 10, 5+A,$, $/ 1$,$(7087*/$(30</$1*+(3$ /$1*1+, (+)*0(+*, $ *(3$&(+)*0(+*, 1$ /010 + 30&(+& + ,>+ 1A7*1+

,>,3$(3g7$8 + 80(:0 5&+c0_!M_ J/ )005$&+[\0 )0/ 0, 5+A,$, $/ 1$,$(7087*/$(30< %0&/>8+& $ $k$)>3+&$,3&+3`:*+, H>$ 5$&/*3+/ H>$ 0, C07$(, 0b3$(D+/ >/ 3&+b+8D0 1*:(0 $5&01>3*70_!i_ J/ )005$&+[\0 )0/ +, $/5&$,+, %+&/+)'>3*)+,< 5&050&)*0(+& +)$,,0 +/$1*)+/$(30, $,,$()*+*, + 5&$[0, +1$H>+10, p, )0(1*[q$, 1+, 505>8+[q$,<(0, 5+A,$, $/ 7*+, 1$ 1$,$(7087*/$(30_!N_ J/ )005$&+[\0 )0/ 0 ,$30& 5&*7+10< 30&(+& +)$,,A7$*, 0, b$($%A)*0, 1+,(07+, 3$)(080:*+,< $/ $,5$)*+8 1+, 3$)(080:*+, 1+ *(%0&/+[\0 $ )0/>(*)+[q$,_

S>:$,3\0 1$ 6*&$3&*c- U 2/)3%* &/ =,&/  1$7$ )0(3&*b>*& 5+&+ + )0(,$)>[\0 10, b@N*$,A'# *

J*$/# &' J,+5.,'U &/ bTH_

BR! vG&0C$30 W*8'(*0 1+, m+[q$, ?(*1+,< BEEEw

Page 57: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 57/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hi 

:::;UV; c F*'$# )* F(d)* *2 h2E0'$ 21.)0(, * .$ <#(&0,

6$,)&*[q$, 10 S$30& S+j1$ $/ d/b*30 />(1*+8 $ (0 @&+,*8 ,\0 1$ )0(D$)*/$(30 5jb8*)0 $ $,3\0+/58+/$(3$ 1*7>8:+1+,_ 4 +(g8*,$ 1$ 10)>/$(30, ,$8$)*0(+10,< +b+*k0 &$8+)*0(+10,<5$&/*3*&+/l(0, $8+b0&+& +, ,$:>*(3$, ,>:$,3q$, 5+&+ 0 5&0C$30 10 2/)3%* &/ =,&/I

4_ m0 8*7&0 F4 ,+j1$ (0 @&+,*8 $/ BEQE- 1*&$3&*c$, 5+&+ + 5&0,5$)[\0 $,3&+3`:*)+ 10 ,*,3$/+ 1$,+j1$ b&+,*8$*&0eBRB ,\0 *1$(3*%*)+10, 3&', )$(g&*0, 50,,A7$*, 5+&+ 0 +(0 1$ BEQE< (0 S$30& S+j1$(0 @&+,*8-

!  2$(g&*0 &$:&$,,*70- )0(,*,3$ (+ 5$&1+ 1$ 50,*[\0 (+ )0&&*1+ 3$)(089:*)+ $ (+ %+83+ 1$ b+,$+1$H>+1+ 1$ %*(+()*+/$(30 1+ S+j1$< 0> ,$C+< >/+ 5$&1+ (+ 1$/+(1+ $ (+ $,3&>3>&+ 1$0%$&3+ 1$ ,+j1$ (0 5+A,_

!  2$(g&*0 /+*, 5&07g7$8- )0&&$,50(1$ p /+(>3$([\0 10 +3>+8 5+1&\0 10 1$,$(7087*/$(303$)(089:*)0 b&+,*8$*&0< )0/ 8$(3+ :$&+[\0 1$ *(07+[\0 $ b+*k+ 1$(,*1+1$ 3$)(089:*)+ 1+*(1j,3&*+ b&+,*8$*&+_ U G+A, (\0 +8)+([+ 0, 1$/+*, (+ )0&&*1+ 3$)(089:*)+< 0 H>$ +)+b+ 50&

30&(gl80 +(g80:0 +0 !K 2$(g&*0< &$:&$,,*70_!  2$(g&*0 /+*, %+70&g7$8- &$5&$,$(3+ >/+ &>53>&+ $/ &$8+[\0 +0 5+1&\0 10 1$,$(7087*/$(30

3$)(089:*)0 b&+,*8$*&0 $ + >/ ,+830 1$ H>+8*1+1$ 1$ /010 + +5&0k*/+& 0 G+A, 10, 5+A,$, /+*,1$,$(7087*10,_ ^,,0 &$H>$& >/+ &$%0&/+ /+*, +/58+ 10 J,3+10 $ 1+ ,>+ b+,$ %*,)+8_ J,,$)$(g&*0< +*(1+ H>$ 1$,$Cg7$8< ` 50>)0 5&07g7$8< 1+10 H>$ + H>$,3\0 3$)(089:*)+ +*(1+ (\0$,3g (0 )$&($ 1+ 508A3*)+ ,0)*+8 $ + $,3&+3`:*+ 3$)(089:*)+ $ 0 1$,$(7087*/$(30 *()8>,*703+/b`/ (\0 0)>5+/ 50,*[\0 )$(3&+8 (+, 508A3*)+, 5jb8*)+, (+)*0(+*,_

G+&+ +,,$:>&+& 0 +17$(30 1$,,$ )$(g&*0 (K Q< 0 /+*, %+70&g7$8< 0, +>30&$, 10 8*7&0 &$)0/$(1+/<$(3&$ 0>3&+, /$1*1+,-

+]  ?/ 5+5$8 +3*70 10 J,3+10 (+ 1$%*(*[\0 $ */58$/$(3+[\0 1$ 508A3*)+, 5jb8*)+, 1$ &$%0&[0$ +/58*+[\0 1+, 7+(3+:$(, )0/5$3*3*7+, 1+ *(1j,3&*+ (+)*0(+8 1$ ,+j1$_b]  4 %0&/>8+[\0 $ */58$/$(3+[\0 1$ $,3&+3`:*+, $ 508A3*)+, H>$ 5&0/07+/ + +&3*)>8+[\0 1+

5&03$[\0 ,0)*+8 >(*7$&,+8 $/ ,+j1$ )0/ ,$> 503$()*+8 )0/0 7$30& 1$ 1$,$(7087*/$(30,0)*0$)0(z/*)0_

)]  U %0&3+8$)*/$(30 10 G8+(0 @&+,*8 W+*0&< H>$ 1g )0(3*(>*1+1$ $ +5$&%$*[0+ + &$30/+1+ ; +5+&3*& 1$ BE!R l 1+ 508A3*)+ *(1>,3&*+8 10 G+A,< )0/5&$$(1*1+ )0/0 ($)$,,g&*+ 5+&+ ,$$(%&$(3+& 0, 1$,+%*0, 1+ :80b+8*c+[\0 $ 1+ *(,$&[\0 )0/5$3*3*7+ b&+,*8$*&+< $ H>$ *(,$&$ 020/58$k0 1+ S+j1$ $/ >/ 1$ ,$>, )*()0 b80)0, 5&01>3*70, 1$ 1*/$(,q$, ,$30&*+*,&$8$7+(3$,_

1]  U +50*0 + *(*)*+3*7+, 0&*$(3+1+, 5+&+ /+(3$& + ,+j1$ $,3&+3$:*)+/$(3$ (+ +:$(1+(+)*0(+8< 3+*, )0/0-! 4, G+&)$&*+, Gjb8*)0lG&*7+1+, 7083+1+, 5+&+ *(3$&(+8*c+& + 5&01>[\0 1$ %g&/+)0, (0

5+A,I! U >,0 10 501$& 1$ )0/5&+ 10 J,3+10 1$ %0&/+ /+*, ,*,3'/*)+ Zo$* !B_RE!PBE!!]I! U +50*0 p *(07+[\0 5$80, 5&01>30&$, 5jb8*)0, $ p &$1$ 1$ 8+b0&+39&*0, 0%*)*+*,I! ?/+ )&$,)$(3$ +&3*)>8+[\0 1+ 508A3*)+ 1$ +,,*,3'()*+ %+&/+)'>3*)+ 5+&+ +

3&+(,%0&/+[\0 1+ b+,$ 5&01>3*7+ (+)*0(+8 1$ /$1*)+/$(30,I! 4 &$+8*c+[\0 1$ *(7$,3*/$(30 1$ :&+(1$ */50&3d()*+ 5+&+ %0&3+8$)$& + b+,$ (+)*0(+8

1$ )0(D$)*/$(30 $/ ,+j1$_

BRB v=>(1+[\0 U,u+810 2&>c $3 +8_< BE!Bw

Page 58: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 58/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hN 

@_ U 8*7&0 F4 S+j1$ 10 @&+,*8 $/ BEB!eBRQ  &$j($ ,>:$,3q$, 1$ $,5$)*+8*,3+, b&+,*8$*&0, $$,3&+(:$*&0, $/ ,+j1$ $ g&$+, )0&&$8+3+, H>+(30 +0 +5$&%$*[0+/$(30 10 S$30& S+j1$ (0 @&+,*8<$(3&$ +, H>+*, ,$8$)*0(+/0,-

!_  4 5+&3*& 10 +&3*:0 O*L')-/ &* #/:&* /-*),6/./< 1$ Jc$n*$8 f_ J/+(>$8-BRR  4 &$%0&/+ 10S*,3$/+ 10 S$30& S+j1$ (0 @&+,*8 1$7$ )0(,*1$&+& H>$ + +(g8*,$ 1+ &$%0&/+ 10 S*,3$/+ 1$

S+j1$ 10, J,3+10, ?(*10, Z5+A, 0(1$ ,\0 :+,30, )$&)+ 1$ ?~ B<h 3&*8Dq$, (0 ,$30& 1$ ,+j1$<H>+,$ 0 G^@ 10 @&+,*8 $/ BE!B]BRh ,>:$&$ H>$ 0 @&+,*8 )0(,*1$&$ H>$ Dg :&+(1$ $,5+[0 5+&+*(07+[\0< H>$ 501$&g $(:80b+& (070, 5&0)$,,0, 1$ +3$(1*/$(30< )0/ >/ &$1$,$(D0 10D0,5*3+8 1$ D0C$< 1$ /010 + H>$ D+C+ &$1>[\0 1$ )>,30,< +>/$(30 (+ $%*)g)*+ 10,3&+3+/$(30, $ ,$&7*[0, $ 1*/*(>*[\0 1$ &*,)0, +0 5+)*$(3$_ G+&+ 3+(30< >&:$ 5&0/07$&-!  U 1$,$(7087*/$(30 1$ 3&+3+/$(30, 5+&+ 10$([+, H>$ D0C$ (\0 ,\0 +1$H>+1+/$(3$ 3&+3+1+,<

3+*, )0/0 5&93$,$, /+*, b+&+3+,< /$8D0&*+, (+ +58*)+[\0 1$ /$1*)+/$(30,< 1*$3+, $ $k$&)A)*0,0> ,*,3$/+, /+*, $%*)*$(3$, 1$ /0(*30&+/$(30 &$/030_

!  ?/ &$5$(,+&< 1$ %0&/+ />*30 /+*, +b&+(:$(3$< ,0b&$ + *(07+[\0 (+ 5&$,3+[\0 1$ ,$&7*[0,/`1*)0,< $(:80b+(10 *(,3+8+[q$,< 5&0)$,,0,< *(3$&+[q$, $ $H>*5+/$(30,_

B_  4 5+&3*& 10 +&3*:0  P #/:&* &' G)/#,+ *- grgt< 1$ f0,` T0/$, .$/50&\0-

BRM

 4 &$%0&/+ 10S*,3$/+ 10 S$30& S+j1$ (0 @&+,*8 1$7$ )0(,*1$&+& H>$ + 20(,3*3>*[\0 =$1$&+8 &$c+ H>$ +,+j1$ ` 1*&$*30 1$ 3010, $ 1$7$& 10 J,3+10_ J,,$ 1*&$*30 ,0/$(3$ ,$&g :+&+(3*10 /$1*+(3$+ *(3$:&+[\0 1$ 508A3*)+, ,0)*+*, $ $)0(z/*)+, $ 1$ >/ ,*,3$/+ 1$ ,+j1$ b+,$+10 (0,5&*()A5*0, 1+ >(*7$&,+8*1+1$< *(3$:&+8*1+1$ $ 5+&3*)*5+[\0 ,0)*+8_ G+&+ +3*(:*& $,,$,0bC$3*70,< ,$&g ($)$,,g&*0 7$()$& 0, 1$,+%*0, Z+/$+[+, $ 050&3>(*1+1$,] H>$ ,$&\03&+c*10, 5$8+, :&+(1$, 3&+(,*[q$, 5&$7*,3+, 5+&+ + 1`)+1+ 1$ BE!E< 3+*, )0/0-!  .&+(,*[\0 1$/0:&g%*)+- 20/0 +,,$:>&+& +>30(0/*+ $ ,+j1$ +0, /+*, BQ /*8Dq$, 1$ *10,0, ,$/

5$&1$& 1$ 7*,3+ 0, )>*1+10, )0/ + *(%d()*+ $ )0/ + ,+j1$ %A,*)+ $ /$(3+8 10, %>3>&0,b&+,*8$*&0,‡

!  .&+(,*[\0 $5*1$/*089:*)+- 20/0 7$()$& 0 )$(g&*0 1&+/g3*)0 1$ $5*1$/*+ 1$ 1*+b$3$, 3*50 B $

D*5$&3$(,\0< 0 $(%&$(3+/$(30 1$ 5+)*$(3$, )0/ /j83*58+, )0(1*[q$, )8A(*)+,< $ +>/$(30 1+)+&:+ 1$ 10$([+ 1$3$&/*(+1+ 5$8+, 1$/'()*+, ,$(*,< 48cD$*/$&< 1$5&$,,q$, $ 1*,3j&b*0,($>&05,AH>*)0,‡

!  .&+(,*[\0 3$)(089:*)+- X>+*, ,$&\0 +, )0(,$H>'()*+, 1+, (07+, 3$)(080:*+, 1*+:(9,3*)+,<3$&+5'>3*)+, $ 0&:+(*c+)*0(+*,‡ J8+, 3&+&\0 +>30(0/*+ 10, 5+)*$(3$, 0>< +0 )0(3&g&*0<+/58*+&\0 + 1$5$(1'()*+ 1$ ,$&7*[0, 1$ $,5$)*+8*,3+,‡ U @&+,*8 7+* )0(3*(>+& ,$(10 0)0(,>/*10& 1$ 3$)(080:*+, 0> 7+* 3+/b`/ 1$,$(7087'l8+,< *(7$,3*(10 $/ )*'()*+ $ 3$)(080:*+ $*(07+[\0< +5&0k*/+(10 0 ,$30& 1$ 5$,H>*,+ 10 ,$30& 5&01>3*70‡

!  .&+(,*[\0 5&0%*,,*0(+8- 4 %0&/+[\0 10 5&0%*,,*0(+8 1+ ,+j1$ 7+* +5&0%>(1+& + %&+:/$(3+[\0 10)>*1+10 $ + K,(*)*#(*6,/+,_/01'  (+ %0&/+[\0 /`1*)+‡ U> D+7$&g 0 &$30&(0 p )8A(*)+< + >/+(07+ )8A(*)+ H>$ >(+ 3$)(080:*+ $ D>/+(*,/0‡

!  .&+(,*[\0 )>83>&+8- 20/0 *(%0&/+& /$8D0& + 505>8+[\0 b&+,*8$*&+ ,0b&$ ,+j1$‡!  .&+(,*[\0 0&:+(*c+)*0(+8- 20/0 +5$&%$*[0+& 0 ,*,3$/+ +3>+8< H>$ (\0 $,3g 5&$5+&+10 5+&+ 0

%>3>&0 H>$ Cg b+3$ p 50&3+‡ 5&$)*,0 &$5$(,+& 0 D0,5*3+8< 0 3&+b+8D0 $/ &$1$< + 5&0/0[\0 $ +,.$*)6'.#%+$/< $(3&$ 1*%$&$(3$, (A7$*, $ ,$&7*[0,_

Q_  4 5+&3*& 10 +&3*:0 ;*#/L,'# &* (),-*,)' -%.&'< 1$ a$(&*H>$ W$*&$88$,-BRi  U @&+,*8 1$7$<+:0&+< 5$(,+& $/ 5&01>3*7*1+1$ $ $1>)+[\0I (\0 ,\0 /+*, +, :&+(1$, H>$,3q$,/+)&0$)0(z/*)+, H>$ (0, +%8*:$/_

R_ 4 5+&3*& 10 +&3*:0 2*)6*(01' L/_ (/)$* &/ )*/+,&/&*U 1$ 2$8,0 o+%$&_BRN U @&+,*8 5&$)*,+ 5$(,+&$ +:*& )0/0 >/ +30& :80b+8< $ (\0 /+*, )0/0 >/+ (+[\0 &$:*0(+8 )0/ *(3$&$,,$, :80b+*,_

BRQ

 v4,,0)*+[\0 G+>8*,3+ 5+&+ 0 6$,$(7087*/$(30 1+ W$1*)*(+ $ 4,,0)*+[\0 1+ ^(1j,3&*+ =+&/+)'>3*)+ 1$ G$,H>*,+< BE!Bw BRR 20(,$8D$*&0 $,5$)*+8 5+&+ G08A3*)+, 1$ S+j1$ 1+ 2+,+ @&+()+< J?4 $ )D$%$ 10 6$5+&3+/$(30 1$ @*0`3*)+ (0 m+3*0(+8 ^(,3*3>3$, 0% a$+83D_

BRh D335-PP7$C+_+b&*8_)0/_b&P(03*)*+P$)0(0/*+P5*bl1$lBE!Bl)0(%*&/+lH>$1+l10lb&+,*8l(0l&+(n*(:l1+,l/+*0&$,l$)0(0/*+,

BRM G&0%$,,0& 1+ =>(1+[\0 U,u+810 2&>c< /$/b&0 1+ 4)+1$/*+ m+)*0(+8 1$ W$1*)*(+ $ W*(*,3&0 1$ J,3+10 1+ S+j1$ ZBEEi + BE!E]_

BRi G&$,*1$(3$ 10 20(,$8D0 Gjb8*)0 U8A/5*)0< 5&$,*1$(3$ 10 @+()0 2$(3&+8 10 @&+,*8 1$ BEEQ + BE!!_

Page 59: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 59/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

hL 

h_  4 5+&3*& 10 +&3*:0 O*#'+A*) ' A*+K' (/)/ -*+K') 6%,&/) &' .'A'< 1$ W+>&A)*0 o*/+@+&&$30-BRL U @&+,*8 ; $ 0 ,$> S$30& S+j1$ ; 1$7$ 5&*0&*c+& 0, 1$,+%*0, H>$ +*(1+ $,3\0 50&,$ &$,087$&I 0 %>3>&0 (\0 ,$ *(3$&$,,+ 50& 1$,+%*0, &$,087*10,_

M_  4 5+&3*& 10 +&3*:0 b (,') &'# &',# -%.&'#< 1$ #>b$(, #*)>5$&0-BhE  U @&+,*8 5&$)*,+ 3$&)0(,)*'()*+ 1$ H>$ 5$&%*8 1+ $)0(0/*+ 1+ ,+j1$ (0 G+A, />10>_ U 1$,+%*0 1+ /0&3+8*1+1$/+3$&(0l*(%+(3*8 %0* 7$()*10< >&:$ +:0&+ $(%&$(3+& 10$([+, )0/58$k+, $ 0($&0,+,< 0 H>$

&$H>$& &$%0&/+, 508A3*)+,_i_  4 5+&3*& 10 +&3*:0 T'A'# 6/-,.K'# &/ 6,5.6,/< 1$ T8+>)*>, U8*7+_Bh! U @&+,*8< 1*+(3$ 10 &*,)0

1$ 1$,*(1>,3&*+8*c+[\0 +3>+8< ($)$,,*3+ /+(3$& + )0/5$3*3*7*1+1$< 5+&+ 0 H>$ 5&$)*,+*(7$,3*& $/ *(07+[\0 /$1*+(3$ /$1*1+, )0/0-!  T$&+& /+*0& H>+8*1+1$< */5+)30 $ &$8$7d()*+ 1+ )*'()*+< )0/ %0)0 (0, 5&0b8$/+, 1$

+b&+(:'()*+ (+)*0(+8< &$)0(D$)$(10 $ 7+80&*c+(10 0 3&+b+8D0 1$ 5+3$(3$,I!  47+([+& (+, 7g&*+, +b0&1+:$(, 3&+(,1*,)*58*(+&$, $ />83*1*,)*58*(+&$,< 1*+(3$ 10 H>+1&0

(+)*0(+8 1$ >/+ )*'()*+ H>$ +*(1+ ` />*30 F&*(/)$/-*.$/+,_/&/eI!  .&+b+8D+& 0, )+(+*, 1$ )0/>(*)+[\0 )0/ + ,0)*$1+1$< 5+>3+(10l,$ (+ ,>,3$(3+b*8*1+1$

$ /01$&(*c+[\0 10, 5&0)$,,0, 1$ :$,3\0< $,5$)*+8/$(3$ +, +7+8*+[q$, $ 0,

+)0/5+(D+/$(30,_ U, ,*,3$/+, 1$ +7+8*+[\0 +3>+*, 7+80&*c+/ + 5&01>[\0 +)+1'/*)+ $$,H>$)$/ 1$ +5$&%$*[0+& /$)+(*,/0, 1$ +7+8*+[\0 $ +)0/5+(D+/$(30_ S0/$(3$ )0/0 &$)0(D$)*/$(30 $ 7+80&*c+[\0 3+/b`/ 1+, +3*7*1+1$, 1$ *(07+[\0< $1>)+[\0 $1*7>8:+[\0 )*$(3A%*)+ ` H>$ 501$/0, +7+([+&< 5&0/07$(10 /+*0& *(3$&+[\0 $(3&$ ++)+1$/*+ $ 0 ,$30& 5&01>3*70 $ 1$ :$,3\0 5jb8*)+I

!  6$,$(7087$& >/ (070 /+&)0 8$:+8 H>$ +3$(1+ +, )+&+)3$&A,3*)+, 1+ 5$,H>*,+< 1+$k5+(,\0 $ 1+ ,>,3$(3+b*8*1+1$ 1$ &$)>&,0,< )0/ 58+($C+/$(30 $ 508A3*)+, 1$ :07$&(0H>$ ,$C+/ +&3*)>8+1+, 1$ %0&/+ + 5&01>c*& 0, &$,>83+10, $,5$&+10,I

!  J,3*/>8+& +, 5+&)$&*+, (0 d/b*30 (+)*0(+8 $ *(3$&(+)*0(+8< )0/0 %0&/+ 1$1$,)0()$(3&+& $ 1$,)$(3&+8*c+& + )*'()*+ (+)*0(+8 $ 3+/b`/ 1$ 5&0/07$& /+*0&

*/5+)30 :80b+8 1+ )*'()*+ H>$ +H>* %+c$/0,_N_  4 5+&3*& 10 +&3*:0 >.#$,$%,0c*# /6/&5-,6/# &* 6,5.6,/# &/ #/:&*< 1$ O*)30& 6c+>-BhB  4

/$8D0&*+ 1+ H>+8*1+1$ 10, ,$&7*[0, 1$ ,+j1$< )0/ &$1>[\0 1$ )>,30,< (\0 &$H>$& +5$(+,>/+ &$%0&/+ 10 ,*,3$/+ 1$ ,+j1$ b&+,*8$*&0< /+, + ,>+ 303+8 3&+(,%0&/+[\0_

!  m$,,+ 3&+(,%0&/+[\0< +, *(,3*3>*[q$, +)+1'/*)+, ; ^42, ,\0 */50&3+(3$, (0 )$(g&*0 1+5&$7$([\0 50&H>$ ,\0 80)+*, H>$ 3&+3+/ 1$ 10$([+, )0/58$k+,_ 20/ 0 ,$H>$()*+/$(30)0/58$30 10 :$(0/+ D>/+(0 $ + 1$,)0b$&3+ 1+, )`8>8+,l3&0()0< + +b0&1+:$/ :80b+8 )0/&$8+[\0 + (07+, 3$&+5*+, />10>_ 20/ + *(07+[\0< (\0 ` &$8$7+(3$ +5$(+, 5&0)>&+& (07+,3$&+5*+,< /+, >,gl8+, )0/0 >/+ %0&/+ 1$ /$8D0&+& + H>+8*1+1$ 10 ,*,3$/+ $ &$1>c*& 0,)>,30, 10 ,$30&_ 2+1+ ^42 3+/b`/ 1$7$ ,$& >/ 80)+8 $/ H>$ 5+)*$(3$, )0/ 10$([+,

)0/58$k+, 50,,+/ ,$& 3&+3+10,< &$>(*(10 + >(*7$&,*1+1$< 0 />(10 +)+1'/*)0 $ +, $/5&$,+,_!  20/0 (0 )+/50 1+ 5$,H>*,+ 0 3$/50 $(3&$ >/+ :&+(1$ 1$,)0b$&3+ $ 0 ,$> */5+)30 &$+8 (+

)0/>(*1+1$ )0,3>/+ ,$& 1$ 1$c + Bh +(0,< )>/5&$ 5&0/07$& 5+&)$&*+, )0/0 +, )0(1>)$(3$,+ *(,3*3>30, 1$ 5$,H>*,+ )8A(*)+< )0/0 0 2$(3&0 1$ S+j1$ 4(*3+ T+&*b+81*< $/ W+)+Ab+ Z#m]< $+0 ^(,3*3>30 ^(3$&(+)*0(+8 1$ m$>&0)*'()*+, 1$ m+3+8 J1/0(1 $ o*8t S+%&+< $/ m+3+8 Z#m]_

BRNG&$,*1$(3$ 1+ =4GJSG l =>(1+[\0 1$ 4/5+&0 p G$,H>*,+ (0 J,3+10 1$ S\0 G+>80 $ 5&0%$,,0& 3*3>8+& 1+ =+)>81+1$ 1$ 6*&$*30 1+ ?SG l ?SG_ =0*

W*(*,3&0 1$ #$8+[q$, Jk3$&*0&$, $/ !LLB $ 1$ BEE! + BEEB_BRL

 G&0%$,,0& 3*3>8+& 10 ^(,3*3>30 1$ S+j1$ 208$3*7+ 1+ ?(*7$&,*1+1$ =$1$&+8 1+ @+D*+< 5$,H>*,+10& !l4 10 2mGH< $ /$/b&0 3*3>8+& 1+ 4)+1$/*+@&+,*8$*&+ 1$ 2*'()*+,_BhE

 J/b+*k+10&< 1*&$30& 1+ %+)>81+1$ 1$ J)0(0/*+ 1+ =>(1+[\0 4&/+(10 {87+&$, G$(3$+10< $kl,$)&$3g&*0 T$&+8 1+ 20(%$&'()*+ 1+, m+[q$, ,0b&$

20/`&)*0 $ 6$,$(7087*/$(30 $ $kl/*(*,3&0 1+ =+c$(1+ $ 10 W$*0 4/b*$(3$_  Bh! G&$,*1$(3$ 10 2mGH< 5&0%$,,0& 3*3>8+& 10 ^(,3*3>30 1$ =A,*)+ 1+ ?SG l S\0 2+&80,< )00&1$(+10& 10 2$(3&0 1$ @*03$)(080:*+ W08$)>8+& J,3&>3>&+8

1+ =4GJSG< $ )00&1$(+10& 10 ^(,3*3>30 m+)*0(+8 1$ @*03$)(080:*+ J,3&>3>&+8 $ X>A/*)+ W$1*)*(+8 $/ 60$([+, ^(%$))*0,+,_BhB

  #$*30& 5+&+ S+j1$ 1+ 6>n$ ?(*7$&,*3t< 2JU $ 5&$,*1$(3$ 10 S*,3$/+ 1$ S+j1$ 1+ 6>n$ ?(*7$&,*3t< 5&0%$,,0& 1$ W$1*)*(+ Zf+/$, @_ 6>n$G&0%$,,0&]< 6>n$ ?(*7$&,*3t< J,3+10, ?(*10,_

Page 60: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 60/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

ME 

L_  4 5+&3*& 10 +&3*:0 T/&/ I -*+K') 3%* ' 9H9< 1$ f0&:$ S088+-BhQ  G+&+ ,>5$&+& b+&&$*&+,<*()8>,*7$ 1$ 0&1$/ )0&50&+3*7+< $ )D$:+& $/ BEB! )0/ 0 S?S /+*, %0&3+8$)*10< ` 5&$)*,0)0(,3&>*& /$3+, $ 3&+[+& $,3&+3`:*+, $/$&:$()*+*,_

!E_  4 5+&3*& 10 +&3*:0 ?'#(,$/+ %.,A*)#,$E),'` 6*+*,)' ()'L,##,'./+ < 1$ f0,` #0b$&30 =$&&+&0-BhR a0,5*3+*, 1$ $(,*(0 (\0 501$/ ,$& 7*,30, ,0/$(3$ )0/0 D0,5*3+*, H>$ %+c$/5&0)$1*/$(30, )0/58$k0,I (+ &$+8*1+1$< $8$, 3+/b`/ 5$(,+/ 0 ,*,3$/+ 5+&+ +5$&%$*[0gl

80_!!_  4 5+&3*& 10 +&3*:0 4,&/&1' * L/-R+,/ .' 6*.$)' &' #,#$*-/< 1$ f0,` #$*(+810 m0:>$*&+ 1$

U8*7$*&+ f&-Bhh  U 1$,+%*0 ` $()0(3&+& >/+ ,08>[\0 5+&+ ,$ 7*7$& /+*, $ /$8D0&_ =+cl,$($)$,,g&*0 0 1$,$(7087*/$(30 1$ 508A3*)+, 1$ ,+j1$ 0&*$(3+1+, 5+&+ :+(D0, $/ +(0, 1$7*1+ ,+>1g7$8_

!B_  4 5+&3*& 10 +&3*:0 b .'A' (*.#/-*.$' &/ #/:&* #%(+*-*.$/) < 1$ W+>&*)*0 2$,)D*(-BhM J/BEB!< &0b93*)+< (+(03$)(080:*+< :$(`3*)+ $ 301+, +, )*'()*+, +7+([+1+, %+&\0 5+&3$ 10)03*1*+(0 1+ /$1*)*(+_ U /`1*)0 ($)$,,*3+&g 1$ >/ ,+b$& />*30 /+*0& 10 H>$ $8$ 3$/ D0C$5+&+ +1/*(*,3&+& 3010, $,,$, &$)>&,0,_

!Q_  4 5+&3*& 10 +&3*:0 P$*.01' 2),-E),/ W 9/:&*< 1$ W+(>$8 W_ 6+t&*33-Bhi U ,*,3$/+ 1$ ,+j1$<

$/ />*30, 5+A,$,< ` *()+5+c 1$ +3*(:*& +, $k5$)3+3*7+, ,0)*+*, $ )>/5&*& + /*,,\0 1$5&0/07$& *:>+81+1$< C>,3*[+ ,0)*+8 $ +)$,,0 >(*7$&,+8 p ,+j1$_ 20/0 1$,)&*30 (0 #$8+39&*0W>(1*+8 1+ S+j1$ BEEN< 0 ,*,3$/+ 1$ ,+j1$ )+* $/ 3&', +&/+1*8D+,- )$(3&+8*c+[\0 (0+3$(1*/$(30 D0,5*3+8+&< )0/$&)*+8*c+[\0 $ %&+:/$(3+[\0 10 ,*,3$/+_ G+&+ &$,087$& $,,$,5&0b8$/+,< 0 #$8+39&*0 ,>:$&$-!  U, ,*,3$/+, 1$ ,+j1$ 1$7$/ )0()$(3&+&l,$ (+, 5$,,0+, $ (0 5070I!  U, ,*,3$/+, 1$ ,+j1$ 1$7$/ 8>3+& 50& >/+ )0b$&3>&+ >(*7$&,+8 0(1$ +3` 0, /+*, 50b&$,

3$(D+/ +)$,,0 +0, ,$&7*[0, 1$ ,+j1$I!  .01+, +, 508A3*)+, 5jb8*)+,< ,$C+/ $8+, 7083+1+, +0 /$*0 +/b*$(3$< 3&+(,50&3$ $ $($&:*+< 50&

$k$/580< 1$7$/ ,$& 5&0/030&+, 1+ b0+ ,+j1$I!  4 8*1$&+([+ $/ >/+ ,0)*$1+1$< 1$ %0&/+ :$&+8< $(7087$(10 3+(30 0 :07$&(0 )0/0 +,

*(,3*3>*[q$, 5&*7+1+,< 1$7$ )08+b0&+& 5+&+ 5&0/07$& + ,+j1$ 1$ 3010, 0, ,$>, )*1+1\0,_

!R_  4 5+&3*& 10, +&3*:0, U, /`1*)0, &' L%$%)'< 1$ f0,` o>*c T0/$, 10 4/+&+8-BhN 4 %0&/+[\0*(,>%*)*$(3$ 10 /`1*)0 1$ D0C$ 3&+&g )0(,$H>'()*+, :&+7A,,*/+,_

!h_  4 5+&3*& 10 +&3*:0 J/.&/) '% #*) -/.&/&'< 1$ #+>8 2>3+*3-BhL  .\0 */50&3+(3$ H>+(30)0(D$)$& + 10$([+ H>$ 0 D0/$/ 3$/ ` )0(D$)$& 0 D0/$/ H>$ 3$/ + 10$([+<BME 0 H>$/0,3&+ + ($)$,,*1+1$ 1+ *(3$&+[\0 $(3&$ 0 /`1*)0 $ ,$>, 5+)*$(3$,_ ?&:$ H>$,3*0(+& +3$(1'()*+ + H>$ 0 5+)*$(3$ 3$(D+ (\0 >/< /+, 7g&*0, /`1*)0,< H>+,$ 3010, $,5$)*+8*,3+, $H>+,$ ($(D>/ )0(,$:>*(10 $(3$(1'l80 (0 ,$> )0(C>(30_

!M_  4 5+&3*& 10 +&3*:0 2)*#*.$* ()'N*$/ ' L%$%)'< 1$ W*:>$8 #0b$&30 f0&:$-BM! ?&:$ H>$,3*0(+& 0)>&&A)>80 +3>+8 1+, %+)>81+1$, 1$ /$1*)*(+< >/+ 7$c H>$ ,$ /0,3&+< $/ :&+(1$ 5+&3$<

+%+,3+10 1+ &$+8*1+1$ $5*1$/*089:*)+ $ 1+, &$+*, ($)$,,*1+1$, 1+ 505>8+[\0_ ($)$,,g&*0b>,)+& $k)$8'()*+ (+ +3$([\0 /`1*)+< %+c'l8+ 3$& &$8+[\0 )0/ 0 H>$ ` 7$&1+1$*&+/$(3$

BhQ  S$)&$3g&*0 1$ S+j1$ 1+ @+D*+< $kl,$)&$3g&*0 1$ 43$([\0 p S+j1$ 10 W*(*,3`&*0 1+ S+j1$ $ $kl,$)&$3g&*0 W>(*)*5+8 1+ S+j1$ 1$ O*39&*+ 1+

20(H>*,3+ Z@4]_BhR

  S>5$&*(3$(1$(3$ 10 a0,5*3+8 ?(*7$&,*3g&*0 1+ ?(*7$&,*1+1$ =$1$&+8 1$ S\0 G+>80< $kl5&$,*1$(3$ $ +3>+8 7*)$l5&$,*1$(3$ 1+ 4,,0)*+[\0@&+,*8$*&+ 1$ a0,5*3+*, ?(*7$&,*3g&*0, $ 1$ J(,*(0_ 60)$(3$ 10 6$5+&3+/$(30 1$ 2*&>&:*+ 1+ J,)08+ G+>8*,3+ 1$ W$1*)*(+_Bhh

 4170:+10< 1*&$30& 5&$,*1$(3$ 1+ 20(%$1$&+[\0 1+, S+(3+, 2+,+, 1$ W*,$&*)9&1*+,< a0,5*3+*, $ J(3*1+1$, =*8+(3&95*)+,< 5&$,*1$(3$ 10 20(,$8D041/*(*,3&+3*70 1+ =$1$&+[\0 1+, S+(3+, 2+,+, $ a0,5*3+*, @$($%*)$(3$, 10 J,3+10 1$ S\0 G+>80 $ 1*&$30&lC>&A1*)0 1+ 20(%$1$&+[\0 ^(3$&(+)*0(+81+, W*,$&*)9&1*+,_BhM

 6*&$30&l5&$,*1$(3$ 1+ 4,,0)*+[\0 m+)*0(+8 1$ S+j1$ S>58$/$(3+&_Bhi

 6*&$30& 10 6$5+&3+/$(30 1$ #$)>&,0, a>/+(0, 1+ U&:+(*c+[\0 W>(1*+8 1+ S+j1$< S>A[+_BhN

  G&9l&$*30& 1$ 58+($C+/$(30 1+ ?SG< 5&0%$,,0& 3*3>8+& 1$ 4($,3$,*080:*+ $ .$&+5*+ ^(3$(,*7+ 1+ J,)08+ G+>8*,3+ 1$ W$1*)*(+ 1+ ?m^=JSG<5&$,*1$(3$ 1+ 4,,0)*+[\0 W`1*)+ W>(1*+8 Z}0&81 W$1*)+8 4,,0)*+3*0(] $ $kl5&$,*1$(3$ 1+ 4,,0)*+[\0 W`1*)+ @&+,*8$*&+_BhL

 G&0%$,,0& +,,0)*+10 10 6$5+&3+/$(30 1$ 2*&>&:*+ 1+ =+)>81+1$ 1$ W$1*)*(+ 1+ ?SG $ /$/b&0 1+ 4)+1$/*+ m+)*0(+8 1$ W$1*)*(+_BME

 }*88*+/ U,8$& Z!NRLl!L!L]< )0(,*1$&+10 0 5+* 1+ /$1*)*(+ /01$&(+_BM!

 G&0%$,,0& +,,0)*+10 10 6$5+&3+/$(30 1$ G,*H>*+3&*+ 1+ J,)08+ G+>8*,3+ 1$ W$1*)*(+ $ 5&9l&$*30& 1$ :&+1>+[\0 1+ ?m^=JSG_

Page 61: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 61/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

M! 

($)$,,g&*0 p ,+j1$ 5jb8*)+ $ )0&&*:*& +, *($H>*1+1$, (+ 0%$&3+ 1+ +,,*,3'()*+ /`1*)+ p505>8+[\0 b&+,*8$*&+_!  2>/5&$ +)+b+& )0/ + ,$30&*c+[\0 5$8+ H>+8 >/ /`1*)0 +3$(1$ >/ 5+)*$(3$ 1$ >/ C$*30< 50&

,$& 10 S?S< $ 1$ 0>3&+ %0&/+ (0 )0(,>839&*0 5&*7+10_ m\0 $k*,3$/ 1>+, /$1*)*(+,_!  4 /$301080:*+ 1$ $(,*(0 ` >/ 10, 50(30, /+*, %&g:$*, 1+ )+1$*+ 1$ />1+([+,_ m+, %+)>81+1$,

1$ /$1*)*(+ (0 @&+,*8< $8+ +*(1+ ` />*30 )$(3&+1+ (0 10)$(3$_ U +8>(0 ` 50>)0 5&03+:0(*,3+ (0

5&0)$,,0 1$ $(,*(0l+5&$(1*c+:$/_ J/b0&+ 0, +108$,)$(3$, ,$C+/ *S(*)$#  $/ 3$)(080:*+ 1+*(%0&/+[\0< H>+(10 )D$:+/ p %+)>81+1$ ,\0 +b,08>3+/$(3$ *(%+(3*8*c+10, 50*, ,\0 )080)+10, ++,,*,3*& p, +>8+, /$1*+(3$ >/ /`3010 1$ $(,*(0 +b,08>3+/$(3$ >83&+5+,,+10_

!i_  4 5+&3*& 10 +&3*:0 O*8,-* &* 6,6+'# &* L')-/01'` +/6%./ @)/#,+*,)/< 1$ m+0/+& W_ 1$48/$*1+ =*8D0-BMB  ?&:$ &$7$& 0, &>/0, 1+ $1>)+[\0 ,>5$&*0& (0 @&+,*8‡ J,5$&+l,$ H>$,>&:*&g >/ 3*50 1$ &$:*/$ (+)*0(+8 1$ )*)80,< )0/ 5&*0&*1+1$, />*30 5&9k*/+, + 3010, 0,&$+*, 7+80&$, 1+ D>/+(*1+1$_ ^,,0 50&H>$< (0 %>3>&0 5&9k*/0< D+7$&g :80b+8*c+[\0 )+1+ 7$c/+*, *(3$(,+< )$(3&+8*1+1$ 1+ 3$)(080:*+< +83+ )0/5&$,,\0 10 $,5+[0l3$/50<K,(*)6'.*6$,A,&/&*< 5$(,+/$(30 )+1+ 7$c /+*, +,,0)*+10 p )0/58$k*1+1$ $ (\0 p,*/58*%*)+[\0 10, 5&0b8$/+, $< $(%*/< >/+ 7+80&*c+[\0 1+ -%+$,C-*$/C,.$*)C

$)/.#&,#6,(+,./),&/&*< )0/ + )0($)3*7*1+1$ H>$b&+(10 3010, 0, 8*/*3$, $(3&$ )0*,+, $+>/$(3+(10 +, )0($kq$, $(3&$ :&>50, $ 5$,,0+,_ ($)$,,g&*0< +,,*/< 5&$5+&+& +>(*7$&,*1+1$ b&+,*8$*&+ 5+&+ $,,+ )0/58$k+ )0(C>(3>&+ )0(3$/50&d($+< 5+&+ 0, 1$,+%*0, 1+&$708>[\0 $5*,3$/089:*)+ $/ )>&,0 (0 />(10 $ 5+&+ +, 1$/+(1+, 10 ,*,3$/+ 1$ ,+j1$ (0@&+,*8_

!N_  4 5+&3*& 10 +&3*:0 ^%*&/ &* @)/0'< 1$ 4(30(*0 2+&80, o05$,-BMQ m+ &$%0&/+ 10 S$30& S+j1$(0 @&+,*8 >&:$ )0(,*1$&+&-!  4 &$,,0(d()*+ /+:(`3*)+ /0,3&+ 0 D0/$/ 50& 1$(3&0_ m\0 $k*b$ +, ,>+, )0(1*[q$, )>83>&+*,<

,0)*+*, $ %+/*8*+&$,< 0 1*(D$*&0 (0 b08,0 $ + H>+8*1+1$ 10 ,0(0_ 4 3$)(080:*+< 50&3+(30< $,%&*+ +&$8+[\0 /`1*)0l5+)*$(3$_ Jk+/$, 1$ */+:$/ /0,3&+/ + *(3*/*1+1$ 0&:d(*)+< /+, 1$*k+/ 1$8+10 + &$+8 1*/$(,\0 10 5&0b8$/+ H>$ ,9 501$ ,$& 7*,30 50& >/ /`1*)0 H>$ :0,3+ 1$ ,>+

5&0%*,,\0 $ 5$8+ %0&/+ D>/+(+ )0/0 3&+3+ ,$> 5+)*$(3$_ 4 &$8+[\0 /`1*)0l5+)*$(3$ `5&$&&0:+3*7+ 1+ 5&0%*,,\0_

!  ?/ 5&0%*,,*0(+8 b$/ %0&/+10 &$,087$ iEˆ 10, )+,0, )0/ 0 /A(*/0 1$ 3$)(080:*+_ U1*+:(9,3*)0 )8A(*)0 ` %>(1+/$(3+8_ Jk+/*(+& 0 10$(3$ )0(3*(>+&g ,$(10 */5&$,)*(1A7$8 50&H>$0 $k+/$ %*)+ +b+*k0 1+ 3`)(*)+_ X>+(10 ,$ 30)+ 0 10$(3$< >/+ ,`&*$ 1$ +83$&+[q$, ,0b&$ $8$ `0b,$&7+1+_

!  W$,/0 )0/ + *(%0&/g3*)+< />*30, 1+10, )8A(*)0, +*(1+ ,\0 5$&1*10,_ ^,,0 50&H>$ +b*0*(%0&/g3*)+< (0 ,$> )0()$*30 $ )0/0 $8+ 1$7$&*+ $,3+& ,$(10 +58*)+1+ (+, $,)08+, /`1*)+, $1$ $(,*(0 1+ :&+1>+[\0< 5&*()*5+8/$(3$< (\0 $,3g %+c$(10 $%$*30_

!  60 50(30 1$ 7*,3+ 8+b0&+30&*+8< + %g&/+)0l:$(`3*)+ ,$&g */5&$,)*(1A7$8_ 4 :$(`3*)+ /08$)>8+&3+/b`/ +C>1+&g 0 )8A(*)0 $/ ,>+, 1$)*,q$,_ 4 &0b93*)+ $ + (+(03$)(080:*+< (0 %>3>&0 5&9k*/0<

$,3+&\0 />*30 /+*, +7+([+1+, $ &$5&$,$(3+&\0< ,$/ 1j7*1+< + :&+(1$ *(07+[\0 3$)(089:*)+ +%+70& 10 /`1*)0 (+ 5&050,3+ 1$ 3&+3+/$(30,_

!  4 /$1*)*(+ ,$ +5&$(1$ )0/ H>$/ ,+b$_ m$(D>/ /01$80 5$1+:9:*)0 0> $,3&>3>&+ +)+1'/*)+&$708>)*0(g&*0, 7+8$&\0 ,$ (\0 D0>7$& H>$/ $(,*($_

!L_  4 5+&3*& 10 +&3*:0  P #/+/ &* /%+/ *- )*A,#1'< 1$ U8*/5*0 f0,` m0:>$*&+ O*+(+ @*33+&-BMR m+&$%0&/+ 10 S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+&-!  4 5+&3*& 1+ 1`)+1+ 1$ !LiE< 0 ,*,3$/+ 1$ ,+j1$ 5+,,0> + ,$& )0/58$k0< )0/58*)+10< 1$ )>,30,

$ &*,)0, +830,_ m+ )*'()*+< +5+&$)$/ 0, +7+([0, :$(`3*)0,< + b*080:*+ /08$)>8+&< + *(,$/*(+[\0+&3*%*)*+8 $ + &0b93*)+_ m+ b*0$(:$(D+&*+< ,>&:$/ 9&3$,$, $ 5&93$,$,< (070, /+3$&*+*,1$,)+&3g7$*,< (+(03$)(080:*+ $ )0/5>3+[\0 7$,3A7$8_ m+ 3$)(080:*+< *(3&01>cl,$ + %*b&+ 93*)+<

BMB G&0%$,,0& 10 ^(,3*3>30 1$ S+j1$ 208$3*7+ $ $kl&$*30& 1+ ?(*7$&,*1+1$ =$1$&+8 1+ @+D*+< 5$,H>*,+10& !l4 10 2mGH_

BMQ 6*&$30& $ 5&0%$,,0& 3*3>8+& 1$ 28A(*)+ W`1*)+< J,)08+ G+>8*,3+ 1$ W$1*(+< ?m^=JSG $ 5&$,*1$(3$ 1+ S0)*$1+1$ @&+,*8$*&+ 1$ 28A(*)+ W`1*)+_  

BMR W`1*)0 $,5$)*+8*,3+ $/ 41/*(*,3&+[\0 1$ S$&7*[0, 1$ S+j1$ $ G08A3*)+, 1$ S+j1$_ G&0%$,,0& 10>30&< )0/ 8*7&$ 10)'()*+ $/ S+j1$ Gjb8*)+ $

+,,$,,0& 1$ :+b*($3$ 1+ S$)&$3+&*+ 1$ J,3+10 1+ S+j1$ 1$ S\0 G+>80 5+&+ +,,>(30, &$%$&$(3$, + D0,5*3+*, 1$ $(,*(0_

Page 62: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 62/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

MB 

*(%0&/g3*)+< 3$8$,,+j1$< *(3&+($3< *(3$&($3 $ 5&0)$1*/$(30, (\0 *(7+,*70,_ m+ +1/*(*,3&+[\0<(+,)$/ (07+, ,08>[q$, 80:A,3*)+,< :07$&(+([+ )0&50&+3*7+< ,>,3$(3+b*8*1+1$< :$,3\0 10)0(D$)*/$(30< 3>&*,/0 1$ ,+j1$ $ +(g8*,$ 10 *(3+(:A7$8_

!  4 )0/58$k*1+1$ 3+/b`/ ,$ $,3$(1$> p, 5&0%*,,q$, $/$&:$(3$, 1+ g&$+ 1$ ,+j1$_#$:>8+/$(3+1+, 50& 8$*< !R 3A3>80, >(*7$&,*3g&*0, 5+,,+/ + $k*,3*& $ ,$ %&+:/$(3+/ $/< (0/A(*/0< QR! $,5$)*+8*1+1$,< ,$/ )0(,*1$&+& 0, 5&0%*,,*0(+*, )0/0 $(:$(D$*&0,< +&H>*3$30,<

$)0(0/*,3+,< +1/*(*,3&+10&$, $ C>&*,3+,_ .$&)$*&*c+[\0< H>+&3$*&*c+[\0< &$1$, $ $,3&>3>&+, ,$,0/+/ p )0/58$k*1+1$ 10 S?S ZS*,3$/+ (*)0 1$ S+j1$] $ 1+ ,+j1$ )0/58$/$(3+&_!  4, +3>+*, $ 50,,*7$8/$(3$ (07+, 1*,)*58*(+, H>$ *&\0 +5+&$)$& (+ :&+1$ )>&&*)>8+& 10, )>&,0, 1$

,+j1$ (\0 ,\0 ,>%*)*$(3$,_ 6$ (+1+ +1*+(3+ 0 *(1*7A1>0 &$)$b$& (070, )0(D$)*/$(30, ,$ $8$,(\0 %+c$/ 5+&3$ 1+, 5&95&*+, />1+([+, 1+ >(*7$&,*1+1$_ 5&$)*,0 b>,)+&< 5+&+ + ,+8+ 1$ +>8+<(070, /`3010, $ 3`)(*)+, H>$ 5&0/07+/ + *(3$:&+[\0 ,0)*+8 $ 5&0%*,,*0(+8 %0&+ 10 +/b*$(3$+)+1'/*)0_ 5&$)*,0 +)D+& %0&/+, 1*%$&$(3$, 1$ $(,*(+& $ +5&$(1$&_

BE_  4 5+&3*& 10 +&3*:0 b L%$%)' I / K%-/.,_/01'< 1$ T*07+((* T>*10 2$&&*_BMh m+ &$%0&/+ 10S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+&-!  S\0 +, 5$,,0+, H>$ $,3+&\0 (0 )$(3&0 1$ +3$([\0 1+ (07+ $&+_ 4 D>/+(*c+[\0< 50&3+(30< ` 0

/$8D0& *(7$,3*/$(30 5+&+ + /$8D0&*+ 10 ,$30&_ G$8+ D>/+(*c+[\0< b>,)+l,$ %0&3+8$)$& 0,

5&0)$,,0, 1$ )0/>(*)+[\0< 503$()*+8*c+(10 +, )+5+)*1+1$, 3`)(*)+, $ )*$(3A%*)+,< )&*+(107A()>80, 1$ )005$&+[\0 (+, *(,3*3>*[q$, 1$ ,+j1$ $ 1+(10 + $8+, +, )0(1*[q$, +1$H>+1+, 5+&+0 $(%&$(3+/$(30 $ ,>5$&+[\0 1$ )0(%8*30,_

!  4b&*& + 50,,*b*8*1+1$ 1$ 5+&3*)*5+[\0 )+1+ 7$c /+*0& 1+ %+/A8*+ $ 3&+(,%0&/+& + *(,3*3>*[\0 1$,+j1$ $/ >/ 8>:+& 1$ )0(7*7'()*+ ` %>(1+/$(3+8 5+&+ /$8D0&*+ 1+ H>+8*1+1$ 1$ ,$&7*[0,_

B!_  4 5+&3*& 10 +&3*:0 b K'#(,$/+ *+*$)s.,6'< 1$ G+3&*)$ 6$:0>8$3_BMM 45$,+& 1+, ,08>[q$, 1$ .^+3>+8/$(3$ 1*,50(A7$*, (0 /$&)+10< $8+, (\0 ,$&\0 j3$*, ,$ (\0 $,3*7$&$/ *(3$:&+1+, +>/+ )0/58$k+ +b0&1+:$/ 1$ :07$&(+([+_

BB_  4 5+&3*& 10 +&3*:0 F/@')/$B),'# /@*)$'# -%+$,%#'< 1$ r8$b$& T0/$, =&+()D*(*_BMi m+ &$%0&/+10 S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+&-!  G+>3+10, (+ *(07+[\0 $ (0 1$,$(7087*/$(30 1$ 5&0:&+/+, )*$(3A%*)0< 0, 8+b0&+39&*0, +b$&30,

%0&+/ )&*+10, 5+&+ 1$/0)&+3*c+& + 5$,H>*,+ $ 0 $(,*(0 $k5$&*/$(3+8 1+ )*'()*+_ O083+/l,$ +0+3$(1*/$(30 1+ )0/>(*1+1$ )*$(3A%*)+< ,$(10 )+5+c$, 3+/b`/ 1$ 3&$*(+& 3`)(*)0, $ )*$(3*,3+,5+&+ + +)+1$/*+ $ 5+&+ 0 /$&)+10 *(1>,3&*+8_

!  U, 8+b0&+39&*0, +b$&30, 1$7$/ /+(3$& $H>*5$, )*$(3A%*)+, +83+/$(3$ )+5+)*3+1+, $ 8+b0&+39&*0,+7+([+10, 5+&+ ,$&7*& 1$ 50(3$ $(3&$ + 5$,H>*,+ $ + $k$)>[\0 *(1>,3&*+8_ ^,,0 5$&/*3$ 0+5&0%>(1+/$(30 )*$(3A%*)0 ($)$,,g&*0 +0 5&0)$,,0 1$ *(07+[\0_

!  U, 8+b0&+39&*0, +b$&30, )>/5&$/ 0 5+5$8 1$ 3&+1>c*& )0(D$)*/$(30 )*$(3A%*)0 $/1$,$(7087*/$(30 1$ 5&01>30, H>$ 50,,+/< 1$ +8:>/+ %0&/+< */5+)3+& (+ ,+j1$ $ (0 b$/l$,3+& 10, )*1+1\0, b&+,*8$*&0,_

BQ_  4 5+&3*& 10 +&3*:0 b# .'A'# -I&,6'#< 1$ 28g>1*0 o033$(b$&:_BMN m+ &$%0&/+ 10 S$30& S+j1$(0 @&+,*8 >&:$ )0(,*1$&+&-!  U )$(g&*0 +3>+8 /0,3&+ >/ />(10 +b,08>3+/$(3$ 1*:*3+8*c+10_ 4H>$8$ />(10 +(3*:0< 10 H>+8

%+c 5+&3$ + /+*0&*+ 10, /`1*)0, 1$ D0C$< 1+&g 8>:+& p, 3&+(,%0&/+[q$, 3$)(089:*)+, $ (07+,%0&/+[q$,_ m+,)$/ (070, /`1*)0,< /+*, +/b*$(3+8/$(3$ )0(,)*$(3$,< 58>:+10,< ,$1$(30, 1$>/ )0(D$)*/$(30 H>$ ,9 501$ ,$& :$&+10< />*30 +8`/ 10, %*(+()*+/$(30, $)0(z/*)0,< )0/(070, 5$(,+/$(30, $ &$)>&,0, 0&:+(*c+)*0(+*,_

!  4 1*/*(>*[\0 +)$8$&+1+ 10, )>,30, 1+ /$1*)*(+ :$(`3*)+ Z7$& H>+1&0 +b+*k0] 501$ :$&+&<*()8>,*7$< /+5$+/$(30, &$:*0(+*, $,5$)A%*)0, $/ :&+(1$ $,)+8+_

BMh G&0%$,,0& 3*3>8+& 10 6$5+&3+/$(30 1$ #+1*080:*+ $ 1*&$30& 1+ =+)>81+1$ 1$ W$1*)*(+ 1+ ?SG< $ ,$)&$3g&*0 1$ S+j1$ 10 J,3+10 1$ S\0 G+>80_

BMM

G&0%$,,0& $ 1*&$30& 10 2$(3&0 1$ S+j1$ Gjb8*)+ $ ^(%0&/g3*)+ W`1*)+ 1+ =+)>81+1$ 1$ W$1*)*(+ 1+ ?(*7$&,*1+1$ G+&*, 6$,)+&3$,< $ 1*&$30&$k$)>3*70 1$ ^(%0&/+[\0 10 a0,5*3+8 J>&05$> T$0&:$ G0/5*10>< (+ =&+([+BMi

 6*&$30& 10 o+b0&+39&*0 m+)*0(+8 1$ @*0)*'()*+ $ 5&0%$,,0& 3*3>8+& 10 6$5+&3+/$(30 1$ 28A(*)+ W`1*)+ 1+ ?m^24WG_BMN

 60>30& $/ U%3+8/080:*+ 5$8+ ?m^=JSG< 5&$,*1$(3$ 10 a0,5*3+8 ^,&+$8*3+ 48b$&3 J*(,3$*( $ 5&0%$,,0& 10 )>&,0 1$ W@4 $/ S+j1$ 10 ^(,3*3>30 1$J(,*(0 $ G$,H>*,+ 1$ S\0 G+>80_

Page 63: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 63/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

MQ 

`1()#$; GN$,156$ )* /1&'$& %(#( 2(%*(2*.'$ )* 7*.$2(;

g('0$.(, B12(. A*.$2* D*&*(#/H :.&'0'1'* 3mmm;7*.$2*;7$N8

BR_  4 5+&3*& 10 +&3*:0 2),'),&/&*#U ,.L')-E$,6/ * 6%,&/&' *- #/:&*< 1$ a$*/+& W+&*(-BML  m+&$%0&/+ 10 S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+&-!  X>$/ (\0 &$)0(D$)$ D0C$ + */50&3d()*+ 1+ +10[\0 58$(+ 10, &$)>&,0, 1+ 3$)(080:*+ 1+

*(%0&/+[\0 $ )0/>(*)+[\0 (+ ,+j1$< (\0 )0(D$)$&g< (0 %>3>&0< 0 ,>)$,,0_

!  41/*(*,3&+10&$, $ 5&0%*,,*0(+*, 501$/ ,*/ %+c$& >/+ :&+(1$ &$708>[\0 10, 1*&$*30, D>/+(0,1$(3&0 10 S?S_ Jk*,3$ >/ b*8D\0 1$ /03*70, 5+&+ *,,0_

Bh_  4 5+&3*& 10 +&3*:0 H- @,+K1' &* -'$,A'#< 1$ o*(+/+&+ #*cc0 @+33*,3$88+-BiE m+ &$%0&/+ 10S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+& H>$ Dg )$&)+ 1$ >/ b*8D\0 1$ 5$,,0+, )0/1$%*)*'()*+ (0 />(10< :$&+(10 5&$&&0:+3*7+, 1$ H>$ 3+/b`/ $k*,3$ >/ b*8D\0 1$ /03*70,5+&+ *()8>Al8+, (0 ,*,3$/+ 1$ ,+j1$-

BM_  4 5+&3*& 10 +&3*:0 9/:&* @/#*/&/ *- *A,&5.6,/#< 1$ {87+&0 43+88+D-Bi! m+ &$%0&/+ 10 S$30&S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+& H>$ 0, 5&0)$,,0, C>1*)*+*, $,3\0 :$&+(10 +830, 5&$C>Ac0,+(>+*, +0 :07$&(0 b&+,*8$*&0< )0/ 5&01>30, H>$ (\0 %>()*0(+/< /+, H>$ ,\0 1$/+(1+10,50& H>$,3q$, 1$ +'@@M  $ /+&n$3*(:_

Bi_  4 5+&3*& 10 +&3*:0 ".$)* ' @*- * ' -/+ < 1$ G&03g,*0 o$/0, 1+ o>c-

BiB

  5&$)*,0 +,,0)*+&,+b$10&*+ p &$8+[\0 /`1*)0l5+)*$(3$_ | )*'()*+ 5&$)*,+/0, +,,0)*+& D>/+(*1+1$ $ +/0& +0,$& H>$ ,0%&$_ G+&+%&+,$+(10 + %+/0,+ 5&$)$ 1$ S+80/\0< 0, /`1*)0, 1$7$&*+/ +,,*/ 0&+&-S$(D0&< 1gl/$ >/ )0&+[\0 )0/5&$$(,*70 5+&+ H>$ $> 50,,+ 3&+3+& 3$> 5070 $ 1*,)$&(*&$(3&$ 0 b$/ $ 0 /+8_

BN_  4 5+&3*& 10 +&3*:0 2+/.*N/.&' %- 6%))R6%+' (/)/ )*#('.#/@,+,&/&* #'6,/+ < 1$ f+($3 T&+(3-BiQ m+ &$%0&/+ 10 S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+& H>$-!  4, $,)08+, /`1*)+, ,\0 *(,3*3>*[q$, +)+1'/*)+, 1$ (A7$8 >(*7$&,*3g&*0_ S$ 301+ + 5$,H>*,+ %0,,$

8*/*3+1+ + +,5$)30, 1$ &$,50(,+b*8*1+1$ ,0)*+8< 0 H>$ +)0(3$)$&*+ p )*'()*+ 5>&+‡ 6$ 0(1$7*&*+/ 0, (070, )0(D$)*/$(30,‡ 20/0 0, /$/b&0, 1+ %+)>81+1$ ,$&*+/ +3&+A10, $ /+(3*10,,$ ,>+ D+b*8*1+1$ 1$ $/5&$$(1$& )*'()*+ 5>&+ $ +58*)+1+ %0,,$ 8*/*3+1+‡ S$ + 5$,H>*,+ %0&

5>&+/$(3$ *(,3&>/$(3+8< $ (\0 7083+1+ 5+&+ (070, 3&+3+/$(30,< 0 H>$ *,,0 ,*:(*%*)+&g 5+&+ 0%>3>&0 10, ,$&7*[0, 1$ ,+j1$‡

!  $&&+10 $()+&+& + &$,50(,+b*8*1+1$ ,0)*+8 )0/0 >/ *(,3&>/$(30 *,08+10 0> )0/0 >/5&030)080 5+1&0(*c+10_ m\0 $k*,3$ >/+ 7$&1+1$ >(*7$&,+8 ,0b&$ 0 3$/+_

!  4, ,0)*$1+1$,< (0 />(10 3010< 1$7$/ 0%$&$)$& $,)08+, 1$ /$1*)*(+ 1$ 1*%$&$(3$, 3*50,< )0/1*%$&$(3$, 0bC$3*70,< 5+&+ H>$ 50,,+/ ,$& $,)08D*1+, 50& 1*%$&$(3$, +8>(0, $ +3&+*+/1*%$&$(3$, 5&0%$,,0&$,_ m$/ 3010 />(10 H>$& %+c$& + /$,/+ )0*,+_ G0& *,,0< 5+&+ +3&+*& >/

BML G&0%$,,0&+ 3*3>8+& 1$ ^(%0&/g3*)+ $/ S+j1$ (+ J,)08+ G+>8*,3+ 1$ J(%$&/+:$/ $ )00&1$(+10&+ 10 5&0:&+/+ 1$ 59,l:&+1>+[\0 1$ T$,3\0 $

^(%0&/g3*)+ $/ S+j1$ 1+ ?SG< $ /$/b&0 10 4/$&*)+( 2088$:$ 0% W$1*)+8 ^(%0&/+3*),_BiE

 W`1*)+ %*,*+3&+ $ ,$)&$3g&*+ 10, 6*&$*30, 1+ G$,,0+ )0/ 6$%*)*'()*+ 10 T07$&(0 10 J,3+10 1$ S\0 G+>80_Bi!

  G&0%$,,0& 3*3>8+& 1$ W$1*)*(+ 1$ ?&:'()*+ $ W$1*)*(+ @+,$+1+ $/ J7*1'()*+ $ )00&1$(+10& 1+ 59,l:&+1>+[\0 $/ W$1*)*(+ ^(3$&(+ $.$&+5'>3*)+ 1+ J,)08+ G+>8*,3+ 1$ W$1*)*(+ 1+ ?m^=JSG< $ 1*&$30& 10 2$(3&0 20)D&+($ 10 @&+,*8_BiB

  G&0%$,,0& 3*3>8+& 1$ 2+&1*080:*+ 10 ^(,3*3>30 10 20&+[\0 1+ =+)>81+1$ 1$ W$1*)*(+ 1+ ?SG $ /$/b&0 3*3>8+& 1+ 4)+1$/*+ @&+,*8$*&+ 1$2*'()*+,_BiQ

 6*&$30&+ 10 2$(3&0 1$ J1>)+[\0 W`1*)+ $/ 20(3$k30 Z2$(3&$ %0& W$1*)+8 J1>)+3*0( *( 20(3$k3]< #$*(0 ?(*10_

Page 64: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 64/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

MR 

)0(C>(30 /+*0& 1$ +8>(0, ; )0(,*1$&+(10 + 1*7$&,*1+1$ 1$ )+&&$*&+, (0 />(10 ; $ /+(3$& +7+&*$1+1$ $ + +/58*3>1$ 1+ /$1*)*(+ +)+1'/*)+< 1+ /$1*)*(+ ,0)*+8 $ 1+ 5$,H>*,+< ` ($)$,,g&*0*(7$,3*& (+ %0&/+[\0 1$ /`1*)0, )8A(*)0, $ 1$ 5$,,0+, $(7087*1+, (+ 5&g3*)+ )8A(*)+< ,$&7*[0,8+b0&+30&*+*,< ,+j1$ 5jb8*)+ $ )*'()*+, bg,*)+,_

!  4 5+&3*& 10 +&3*:0 >.$*8)/01' &* -*&,6,./ 6+R.,6/ * $)/.#+/6,'./+ < 1$ =$&(+(1+ .07+& W088-BiR m+&$%0&/+ 10 S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+& H>$ + -*&,6,./ $)/.#+/6,'./+ 

Bih  ,$C+

*()$(3*7+1+ 50& /$8D0&$, 1*&$3&*c$, $ ,>b,A1*0,_ o$/b&+l,$ H>$ + /$1*)*(+ 3&+(,8+)*0(+8 `)0(,3&>A1+ 50& 3&', %+,$,_ 4 5&*/$*&+ 3&+1>c 0 H>$ ` %$*30 $/ 8+b0&+39&*0 5+&+ + 5&g3*)+ )8A(*)+_4 ,$:>(1+ ` 0 $,3>10 H>$ 3&+c p 8>c 0 )0(D$)*/$(30 1+ $%$3*7*1+1$ 10, 3&+3+/$(30,< 1+,1&0:+, $ 10, 5&01>30, 5&01>c*10,_ 4 3$&)$*&+ ` >/+ 508A3*)+ 1$ 1*&$3&*c$, $ $,3>10,$5*1$/*089:*)0, H>$ 3$/ */5+)30 &$8$7+(3$ (+, 508A3*)+, 1$ ,+j1$ $ (0 1$,$(7087*/$(30 1$5&01>30,_

BL_  4 5+&3*& 10 +&3*:0  P (*#3%,#/ @,'-I&,6/< 1$ J1>+&10 W0+)t& r&*$:$&-BiM  m+ &$%0&/+ 10S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+& H>$-!  4 5$,H>*,+ b*0/`1*)+ ` >/ %0&3$ *(,3&>/$(30 1$ 1$,$(7087*/$(30 (+)*0(+8_ m+,

j83*/+, 1`)+1+,< %0* )+&+)3$&*c+1+< )0/0 +, 1$/+*, g&$+, 1+ )*'()*+ >(*7$&,+8< 50& 10*,)0()$*30,- Z+] 4 />83*1*,)*58*(+&*1+1$< H>+(10 5+,,+ + ,$& 3&+3+1+ 50& $H>*5$,

/>83*1*,)*58*(+&$, H>$ b>,)+/ $%*)*'()*+ $ +7+([0, $/ 5&0%>(1*1+1$I Zb] 4 7$80)*1+1$)0/ H>$ 0 )0(D$)*/$(30 +17*(10 1+ )*'()*+ 5+,,0> 5+&+ + 3$)(080:*+ $<)0(,$H>$(3$/$(3$< 5+&+ 0 1$,$(7087*/$(30_ U &$,>83+10 ` >/ )A&)>80 7*&3>0,0 />*30b$/ +5&07$*3+10 5$80, 5+A,$, +7+([+10,< 0(1$ + 5$,H>*,+ *(3$&+:$ )0/ 01$,$(7087*/$(30 ,0)*+8 $ $)0(z/*)0 H>$< 50& ,>+ 7$c< )&*+ /+*, &$)>&,0, 5+&+ +5$,H>*,+_

!  4 g&$+ /`1*)+< 3+87$c< 3$(D+ 1$/0&+10 5+&+ ,$ +5&07$*3+& 1$,,$ )A&)>80 7*&3>0,0_ S9+:0&+< (0 *(A)*0 10 ,`)>80 B!< 0, J,3+10, ?(*10, )0/$[+/ %0&3$/$(3$ + *(7$,3*& $//$1*)*(+ 3&+(,8+)*0(+8 ; H>$ (+1+ /+*, ` 10 H>$ +)$8$&+& + 5+,,+:$/ 10)0(D$)*/$(30 1$ b+()+1+ +0 8$*30 $ 10 8$*30 p b+()+1+< )&*+(10l,$ >/ /07*/$(30

&$3&0+8*/$(3+10< 5&0/07*10 5$8+ &$8+[\0 $(3&$ 0 )0(D$)*/$(30 $ ,>+ +58*)+[\05&g3*)+_

!  =+8+& 10 %>3>&0 `< 1$ +8:>/+ %0&/+< +)&$1*3+& H>$ 10&+7+(3$ 0 )0(D$)*/$(30 ,$&g5+>3+10 (+, $H>*5$, />83*1*,)*58*(+&$, $ (+ *(3$:&+[\0 10 )0(D$)*/$(30 p ,>++58*)+[\0 (0 D0,5*3+8 >(*7$&,*3g&*0_

!  4 b*080:*+ ,*,3'/*)+ ` + *(3$:&+[\0 $(3&$ +, 5+&3$,< $/ )0/58$/$(3+[\0 +0 /01$80&$1>)*0(*,3+_ 40 /$,/0 3$/50 H>$ ,$ %+c + b>,)+ 1+ /08`)>8+< ` 5&$)*,0 7083+& + ,+b$&0 H>$ $,3g +)0(3$)$(10< 1$ %+30< (0 *(1*7A1>0 A(3$:&0_ 4(3$, 1$ ,$ )D$:+& +0 (A7$8/08$)>8+& 1+, /08`,3*+,< ` 5&$)*,0 )0(D$)'l8+, (0 (A7$8 )8A(*)0_

!  U, 5&0%*,,*0(+*, H>$ 3'/ 3&+b+8D+10 )0/ + b*080:*+ ,*,3'/*)+ ,>:$&$/ H>$ + /$1*)*(+

10 %>3>&0 7+* ,$& 5&$1*3*7+< 5$&,0(+8*c+1+ $< b+,*)+/$(3$< 5&$7$(3*7+_ G+&+ ,$&5&$7$(3*7+ $ 5$&,0(+8*c+1+ $8+ 1$7$&g )0(3+&< $7*1$(3$/$(3$< )0/ + 5+&3*)*5+[\0 1+,0)*$1+1$ Z5+)*$(3$< %+/A8*+< /`1*)0, $3)_]_ G+&+ ,$& 5&$1*3*7+ $8+ 5&$)*,+ ,$ 7+8$& /+*,10, /+&)+10&$, H>$< $7*1$(3$/$(3$< ,$&\0 1$ %$(93*50, 1$ 0&*:$/ %>()*0(+8 0>/08$)>8+&_

BiR G$,H>*,+10&+ 10 ^(,3*3>30 1$ 2*'()*+, @*0/`1*)+, 10 2$(3&0 1$ 2*'()*+, 1+ S+j1$ $ 10 2$(3&0 m+)*0(+8 1$ @*0*/+:$/ 10 ^(,3*3>30 m+)*0(+8 1$

2*'()*+ $ .$)(080:*+ 1$ @*080:*+ J,3&>3>&+8 $ @*0*/+:$/ 1+ ?=#f< $ 1*&$30&+ )*$(3A%*)+ 10 ^(,3*3>30 6†U& 1$ G$,H>*,+ $ J(,*(0_Bih

 4 3&+(,%$&'()*+ 10 )0(D$)*/$(30 1+ 5$,H>*,+ bg,*)+ 5+&+ 0 +5$&%$*[0+/$(30 $ + )&*+[\0 1$ (070, /`3010, 5+&+ 5&$7$(*&< 1*+:(0,3*)+& $

3&+3+& +, 10$([+,< b$/ )0/0 + 3&+(,%$&'()*+ 1$ 5&0b8$/+, )8A(*)0,< H>$ )&*+/ D*593$,$,< H>$ 501$/ ,$& 3$,3+1+, $ 7+8*1+1+, $/ 8+b0&+39&*0, 1$5$,H>*,+ bg,*)+_ J*&,6,./ 7)/.#+/6,'./+` T'A/# b(')$%.,&/&*# ;* >.$*8)/01'< J1>+&10 W_ r&*$:$&< ^(,3*3>30 10 20&+[\0D335-PP%0&>(,_b)_>(*)+/5_b&P4&H>*70,ˆBE@*b*03$)+ˆBEO*&3>+8PG+8$,3&+,P=0&>/ˆBEBMˆBEERˆBEBE!!P=0&>/VJ1>+&10Wr&*$:$&_51%BiM

 200&1$(+10& 10 G&0:&+/+ 1$ 2+&1*080:*+ .&+(,8+)*0(+8 10 ^(,3*3>30 10 20&+[\0 10 a0,5*3+8 1+, 28A(*)+, 1+ =+)>81+1$ 1$ W$1*)*(+ $ 1*&$30&l$k$)>3*70 1+ 20/*,,\0 1$ #$8+[q$, ^(3$&(+)*0(+*, 1+ ?SG< $ 7*)$l5&$,*1$(3$ 1+ =4GJSG_

Page 65: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 65/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Mh 

!  U D0/$/ /01$&(0 )0/$ ,+8 1$ 3&', + H>+3&0 7$c$, /+*, 10 H>$ 0 /A(*/0&$)0/$(1+10 $ 5&$)*,+ 1$ >/+ $(0&/*1+1$ 1$ /$1*)+/$(30, 5+&+ 501$& $8*/*(gl805+&+ ,$ 7$& 8*7&$ 1+ D*5$&3$(,\0_

QE_  4 5+&3*& 10 +&3*:0  P# )*8)/# &' N'8'< 1$ 4&(+810 o05$, 2080/b0-Bii m+ &$%0&/+ 10 S$30&S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+& H>$-!  4, *()*+3*7+, 10 WJ2 5+&+ +/58*+[\0 10 ,*,3$/+ 1$ 59,l:&+1>+[\0 $ 5$,H>*,+ ,9 3$&\0 'k*30

)+,0 ,$ %0&$/ ,08>)*0(+10, 0, 5&0b8$/+, &$8+)*0(+10, +0 $(,*(0 /`1*0 (0 G+A,_!  G+&+ )0(,08*1+& 8*(D+, 1$ 5$,H>*,+ )0/ /+*0& 1$(,*1+1$ )*$(3A%*)+< H>$ &$+8/$(3$ />1$/

5+&+1*:/+, $ :$&$/ )0(D$)*/$(30, 3&+(,%0&/+10&$,< ` 5&$)*,0 &$1*&$)*0(+& 0 50&3%98*0 1$5&0C$30, 10, 10)$(3$, 5$,H>*,+10&$, 1+, >(*7$&,*1+1$, 5+&+ *(7$,3*/$(30, 1$ /`1*0 $ 80(:05&+c0_

!  U ,*,3$/+ 1$ $,)08D+ $ 1$ *(1*)+[\0 1$ :$,30&$, 1$7$&*+ ,$& &$7*,30_ m\0 %+c 0 /$(0& ,$(3*10$8$:$& &$*30&$, 1$ >(*7$&,*1+1$, >3*8*c+(10 + /$,/+ %*80,0%*+ $ (0&/+, H>$ 1*,)*58*(+/ +,$8$*[q$, 1$ 7$&$+10&$,< 1$5>3+10, $ ,A(1*)0, 1$ 5&`1*0_ 4 >(*7$&,*1+1$ ` >/+ *(,3*3>*[\0,$)>8+&< 1$ +83A,,*/+ )0/58$k*1+1$< )>C+ :$,3\0 &$H>$& $k5$&*'()*+ ,98*1+ $ /`&*30 +)+1'/*)01$ ,$>, :$,30&$,_

Q!_  4 5+&3*& 10 +&3*:0 9/:&* * *.8*.K/),/ &* ('.$/< 1$ #$:*(+810 10, S+(30,-BiN m+ &$%0&/+ 10

S$30& S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+& H>$-!  U @&+,*8 ` +83+/$(3$ 1$5$(1$(3$ 1$ */50&3+[\0 1$ 5&01>30,< (0 H>$ 1*c &$,5$*30 +0 +)$,,0 +

(070, %g&/+)0, $ /$1*)+/$(30,< $H>*5+/$(30, 1$ ,+j1$< /+3$&*+*, Z9&3$,$, $ 5&93$,$,]<D$/01$&*7+10,< 7+)*(+, $ *(,>/0, 5+&+ 0 1*+:(9,3*)0 1$ 10$([+,_

!  m0 @&+,*8< + )+1$*+ 5&01>3*7+ 1$ ,+j1$ &$5&$,$(3+ Nˆ 10 G&01>30 ^(3$&(0 @&>30</07*/$(3+(10 )$&)+ 1$ #~ !ME b*8Dq$, 50& +(0 $ $/5&$:+< 1*&$3+ 0> *(1*&$3+/$(3$< (07$/*8Dq$, 1$ 5&0%*,,*0(+*,_ 2*'()*+ $ 3$)(080:*+ $/ ,+j1$ &$5&$,$(3+/< 50&3+(30< >/ ,$:/$(30$,3&+3`:*)0 (+ b>,)+ 1$ ,0b$&+(*+ 10 G+A,_ U G&0:&+/+ 1$ 4)$8$&+[\0 10 2&$,)*/$(30 1+ S+j1$` )0/50,30 50& ,$3$ $*k0,< >/ 10, H>+*, ` 7083+10 $,5$)*%*)+/$(3$ +0 )0/58$k0 *(1>,3&*+8_J,)08+, 1$ $(:$(D+&*+ $ 1$ /$1*)*(+< C>(3+,< 501$&\0 +)$8$&+& +, ,08>[q$, H>$ b$($%*)*+&\0 +,0)*$1+1$ $ %+c$& 1+ ,+j1$ +8:0 H>$ +)D+/0,< D0C$< */50,,A7$8_ ?/+ %&+,$ 1$ S\0 =&+()*,)0 1$

4,,*, ,*(3$3*c+ 0 $,5A&*30 1$ >(*\0 $(3&$ + 3$)(080:*+ $ + ,+j1$- F20/$)$ %+c$(10 0 H>$ `($)$,,g&*0< 1$50*, 0 H>$ ` 50,,A7$8< $ 1$ &$5$(3$ 70)' $,3+&g %+c$(10 0 */50,,A7$8e_ m$,,$,$(3*10< +, $,)08+, 1$ $(:$(D+&*+ 1$7$&*+/ 5&0)>&+& +, $,)08+, 1$ /$1*)*(+ $ 7*)$l7$&,+_

QB_  4 5+&3*& 10 +&3*:0 P L/+$/ 3%* / ,.'A/01' .'# L/_< 1$ 4(30(*0 @&*330_BiL m+ &$%0&/+ 10 S$30&S+j1$ (0 @&+,*8 >&:$ )0(,*1$&+& H>$ 0 @&+,*8 */50&3+ LMˆ 10, %g&/+)0, H>$ >,+< $ H>$ 5+&+/>1+& $,,$ H>+1&0 ` ($)$,,g&*0 1$%*(*& 5&*0&*1+1$,_ 6$7*10 + /j83*580, 58+(0,< )0/0*8>,3&+10 5$80 /$&)+10 1$ /$1*)+/$(30,< 0 @&+,*8 5$&1$> + 050&3>(*1+1$ 1$ 8*1$&+([+ (+5&01>[\0 $ *(07+[\0 10, ,*(3`3*)0, $ +:0&+ $,3g +3&+,+1A,,*/0 (0 H>$ ,$ &$%$&$ +0,b*089:*)0,< 3&+(,%0&/+(10 $/ )0(3&+b+(10 0 H>$ 1$7$&*+ ,$&< $/ &+c\0 1$ ,>+b*01*7$&,*1+1$< >/+ :&+(1$ 050&3>(*1+1$ 1$ ($:9)*0,_

QQ_  4 5+&3*& 10 +&3*:0 b $)*- &/# A/6,./#< 1$ f0&:$ J8*+, r+8*8 =*8D0-BNE

  ?&:$ H>$ 0 J,3+101$3$&/*($ 508A3*)+, $%$3*7+, ,0b&$ +, 7+)*(+,- H>$ 7+)*(+, ,$&\0 1$,$(7087*1+,< H>$/ +,5&01>c*&g $ ,0b H>$ )0(3&+30,‡ 4 *(07+[\0< $,,$()*+8 ($,,$ H>+1&0< +*(1+ $,3g +0 (0,,0+8)+()$_ Jk*,3$/ />*3+, 7+)*(+, H>$ Cg %0&+/ )&*+1+,< /+, 3+/b`/ 3+(3+, 0>3&+, H>$501$&*+/ ,$&< )0/ $k5+(,q$, H>$ )D$:>$/ + />*30, 0>3&0, 7A&>, $ b+)3`&*+,< %>(:0, $5+&+,*3+,_ ?&:$ 5$(,+& (+ 7+)*(+[\0 )0(3&+ 10$([+, +>30*/>($,< 1*+b$3$, $ )d()$&_ J,,+ `+ /$8D0& %0&/+ 1$ 5&$7$(*& 10$([+, $ 5+&+ +/58*+& + %0&/>8+[\0 1$ 508A3*)+, 1$ ,+j1$_

Bii G&0%$,,0& 3*3>8+& 1$ ^(%$)3080:*+ 1+ J,)08+ G+>8*,3+ 1$ W$1*)*(+ 5&9l&$*30& 1$ 59,l:&+1>+[\0 $ 5$,H>*,+ 1+ ?SG $ 5$,H>*,+10& !4 10 2mGH_

BiN

 #$*30& 10 ^(,3*3>30 .$)(089:*)0 1$ 4$&0(g>3*)+ $ 3$($(3$lb&*:+1$*&0 10 +& &$%0&/+10_ BiL G&$,*1$(3$ 1+ ^(3$&%+&/+ Z4,,0)*+[\0 1+ ^(1j,3&*+ =+&/+)'>3*)+ 1$ G$,H>*,+]< $kl1$5>3+10 %$1$&+8< $kl/*(*,3&0 1+ G&$7*1'()*+ S0)*+8 $ $kl

:07$&(+10& 10 J,3+10 10 #*0 T&+(1$ 10 S>8_BNE

  G&0%$,,0& 3*3>8+& 1$ ^/>(080:*+ 28A(*)+ $ 48$&:*+ 1+ =+)>81+1$ 1$ W$1*)*(+ 1+ ?SG< 1*&$30& 10 ^(,3*3>30 @>3+(3\ $ /$/b&0 1+ 4)+1$/*+@&+,*8$*&+ 1$ 2*'()*+,_

Page 66: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 66/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

MM 

QR_  4 5+&3*& 10 +&3*:0 7)5# *- %-< 1$ 2&*,3*+(0 x+&0(*-BN! m+ &$%0&/+ 10 S$30& S+j1$ (0 @&+,*8>&:$ )0(,*1$&+& H>$-!  J/ /$&)+10 1$ +)$8$&+1+ $708>[\0< )0/0 0 1+ ,+j1$< +, 3$)(080:*+, 1+ *(%0&/+[\0 $ +

1*,3&*b>*[\0 1$ 1+10, $,3\0 50,,*b*8*3+(10 H>$ 0, D0,5*3+*, 3$(D+/ )0($k\0 )0/ 301+, +,g&$+,< $/ 3$/50 &$+8_ U, 1*,50,*3*70, $8$3&z(*)0, $,3\0 )+*(10 1$ 5&$[0< 0 H>$ 30&(+ 50,,A7$8 +,>b,3*3>*[\0 1$ +5+&+30, )0/58$k0,< )+&0, $ *($%*)*$(3$, 50& 0>3&0, /+*, ,*/58$,< b+&+30, $

$%*)+c$,_!  4 3$)(080:*+ 5$&/*3$< 3+/b`/< + 3&+(,/*,,\0 &$/03+ 1$ *(%0&/+[q$,< 0 H>$ 30&(+ 50,,A7$8

+,,*,3*& +0 5+)*$(3$ H>$< 30/+10 50& 1*+b$3$, 0> 1*,3j&b*0, )+&1*089:*)0,< Cg (\0 5&$)*,+ *& +0D0,5*3+8 )0/ 3+(3+ %&$H>'()*+< $ 501$ $(7*+& *(%0&/+[q$, +0 /`1*)0_

!  4 $/$&:'()*+ 3$)(089:*)+ 3$/< +,,*/< $%$*30 (+ 5&95&*+ )0/>(*)+[\0 $(3&$ /`1*)0, H>$< />*30$/ b&$7$< $,3+&\0 *(3$&8*:+10, (+, &$1$, ,0)*+*,_

!  4 )8+,,$ /`1*)+ 7+* 5&$)*,+& &$+5&$(1$& + 1*7*1*& *(%0&/+[q$, $ )0(D$)*/$(30< )0/0 Cg %+c$/,$>, %*8D0, D0C$ $/ &$1$, ,0)*+*, (+ ^(3$&($3_ 4, 3$)(080:*+, ,\0< 50&3+(30< >/+ +8*+1+501$&0,+ $ *(3$8*:$(3$ (0 5&0)$,,0 1$ +)$8$&+[\0 10 @&+,*8 (+ b>,)+ 50& /$8D0&$, )>,30,<+)$,,0 $ H>+8*1+1$_

!  5&$)*,0 58+($C+&< 08D+& 5+&+ %0&+ $ 3+/b`/ 5+&+ %&$(3$< )0(,*1$&+(10 + )+5+)*1+1$ H>$ 0 G+A,

3$/ 1$ 1*(+/*c+& ,08>[q$, )&*+3*7+,_ S9 +,,*/< )0/ >/+ 508A3*)+ )0(,*,3$(3$ 1$ *(7$,3*/$(30,$/ 3$)(080:*+, ,*/58$, $ $%*)+c$,< 1$ 0&1$(, 5&*7+1+ $ 5jb8*)+< 0 @&+,*8 1$*k+&g 1$ ,$& &0>b+10_

Qh_  4 5+&3*& 10 +&3*:0 9I6%+' gt 6'- /)*# &* tu< 1$ #0b$&30 X>$*&0c G+1*8D+-BNB U, +7+([0,)8A(*)0, $ 3$)(089:*)0, 1+ ,$:>(1+ 1`)+1+ 10 ,`)>80 B! 7\0 3&+(,%0&/+& + $(3&$:+ 10,)>*1+10, p ,+j1$_ 4 3$)(080:*+ 7+* 5&070)+& + *(3$:&+[\0 $(3&$ + -%+$,()'L,##,'./+,&/&* $ +*(3$&1*,)*58*(+&*1+1$_ ^,,0 ,$&g +)0/5+(D+10 5$80 &$:*,3&0 $8$3&z(*)0 1$ 1+10,< 5$8+/$1*)*(+ 5$&,0(+8*c+1+ $ 5$8+ *(3$&($3< 5+,,+(10 *(%0&/+[\0 $ 3&0)+(10 )0(D$)*/$(30, $%+c$(10 )0/ H>$ 0 5+)*$(3$ 7$(D+ + ,$ 30&(+&< /+*, 10 H>$ >/ ,*/58$, 5+)*$(3$< >/:&+(1$ 5+&)$*&0_

S>:$,3q$, 1$ 6*&$3&*c$,!_ U 2/)3%* &/ =,&/ 1$7$&g 5&0/07$& 0 1$,$(7087*/$(30 1$ >/ D0,5*3+8 1$ &$%$&'()*+ )0/b+,$ (+ b>,)+ 1+ *(07+[\0 ; $/ $,5$)*+8 )*$(3A%*)+ $ 3$)(089:*)+ ; 7*,+(10 + &$1>[\0 1$)>,30,< +>/$(30 (+ $%*)g)*+ 10, 3&+3+/$(30, $ ,$&7*[0, $ 1*/*(>*[\0 1$ &*,)0, +0 5+)*$(3$_G+&+ 3+(30< 1$7$&g )0(,*1$&+& 0 1$,$(7087*/$(30 1$-!  .&+3+/$(30, 5+&+ 10$([+, H>$ D0C$ (\0 ,\0 +1$H>+1+/$(3$ 3&+3+1+,I!  G&93$,$, /+*, b+&+3+, )0/ b+,$ $/ (070, /+3$&*+*, $ (07+, 3$)(080:*+,I!  S*,3$/+, /+*, $%*)*$(3$, 1$ /0(*30&+/$(30 &$/030_

B_ U 2/)3%* &/ =,&/< (+ 8*(D+ 1+ 1$3$&/*(+[\0 1+ 20(,3*3>*[\0< 1$ H>$ + ,+j1$ ` 1*&$*30 1$3010, $ 1$7$& 10 J,3+10< 1$7$&g )0(3&*b>*& ,*:(*%*)+3*7+/$(3$ 5+&+ + ,>5$&+[\0 10, 1$,+%*0,Z+/$+[+, $ 050&3>(*1+1$,] 5&$7*,30, 5+&+ + 1`)+1+ 1$ BE!E< 3+*, )0/0-!  4,,$:>&+& +>30(0/*+ $ ,+j1$ +0, /+*, BQ /*8Dq$, 1$ *10,0, ,$/ 5$&1$& 1$ 7*,3+ 0, )>*1+10,

)0/ + *(%d()*+ $ )0/ + ,+j1$ %A,*)+ $ /$(3+8 10, %>3>&0, b&+,*8$*&0,I!  O$()$& 0 )$(g&*0 1&+/g3*)0 1$ $5*1$/*+ 1$ 1*+b$3$, 3*50 B $ D*5$&3$(,\0< 0 $(%&$(3+/$(30 1$

5+)*$(3$, )0/ /j83*58+, )0(1*[q$, )8A(*)+,< $ +>/$(30 1+ )+&:+ 1$ 10$([+ 1$3$&/*(+1+ 5$8+,1$/'()*+, ,$(*,< 48cD$*/$&< 1$5&$,,q$, $ 1*,3j&b*0, ($>&05,AH>*)0,I

!  G&0/07$& + +1$H>+[\0 1+, (07+, 3$)(080:*+, 1*+:(9,3*)+,< 3$&+5'>3*)+, $ 0&:+(*c+)*0(+*, 1$/010 + +/58*+& + +>30(0/*+ 10, 5+)*$(3$,< $7*3+(10 + ,>+ 1$5$(1'()*+ 1$ ,$&7*[0, 1$$,5$)*+8*,3+,I

!  .&+(,%0&/+& 0 @&+,*8 1$ )0(,>/*10& $/ :&+(1$ 5&01>30& 1$ 3$)(080:*+, /$1*+(3$ *(7$,3*/$(30,$/ )*'()*+ $ 3$)(080:*+ $ +5&0k*/+[\0 10 ,$30& 1$ 5$,H>*,+ 10 ,$30& 5&01>3*70 )0/0 b+,$ 5+&+ +

BN!  J,5$)*+8*,3+ $/ +83+ 3$)(080:*+ $ *(1j,3&*+ 1$ )0/>(*)+[\0_ 1*&$30& 05$&+)*0(+8 1+ =&0,3 Y S>88*7+( (0 @&+,*8 $ 1*&$30& 1$ 3$)(080:*+ 1+

*(%0&/+[\0 $ )0/>(*)+[\0 1+ =&0,3 Y S>88*7+( (+ 4/`&*)+ o+3*(+_BNB

 6*&$30& 10 ^(,3*3>30 1$ J(,*(0 $ G$,H>*,+ 10 a0,5*3+8 SA&*0 o*b+(', $ 5&0%$,,0& +1C>(30 10 6$5+&3+/$(30 1$ W$1*)*(+ 1+ ?(*7$&,*1+1$ =$1$&+81$ S\0 2+&80,_ 

Page 67: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 67/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Mi 

*(07+[\0I!  20(3&*b>*& 5+&+ + %0&/+[\0 10 5&0%*,,*0(+8 1+ ,+j1$ (+ 5$&,5$)3*7+ 1$ >/ (07+ )8A(*)+ H>$ >(+

3$)(080:*+ $ D>/+(*,/0< $7*3+(10 + %&+:/$(3+[\0 10 )>*1+10 $ + K,(*)*#(*6,/+,_/01'  (+%0&/+[\0 /`1*)+I

!  ^(%0&/+& /$8D0& + 505>8+[\0 b&+,*8$*&+ ,0b&$ ,+j1$I!  G&0/07$& >/ &$5$(,+& 1+ 0&:+(*c+[\0 10 D0,5*3+8< 10 3&+b+8D0 $/ &$1$< 1+ ,.$*)6'.#%+$/ $(3&$

1*%$&$(3$, (A7$*, $ ,$&7*[0,< +5$&%$*[0+(10 0 ,*,3$/+ +3>+8< +*(1+ 5&$,0 + 5+&+1*:/+, $k+>&*10, $H>$ (\0 $,3g 5&$5+&+10 5+&+ +, 50,,*b*8*1+1$, Cg 1*,50(A7$*, 10 %>3>&0_

Q_ U 2/)3%* &/ =,&/ 1$7$&g 5&*0&*c+& 0, 1$,+%*0, H>$ +*(1+ $,3\0 50& ,$ &$,087$&I 0 %>3>&0 (\0,$ *(3$&$,,+ 50& 1$,+%*0, &$,087*10,< ,$/5&$ )0(,*1$&+(10 H>$ 0 1$,+%*0 1+ /0&3+8*1+1$/+3$&(0l*(%+(3*8 (0 @&+,*8 %0* 7$()*10< >&:$ +:0&+ $(%&$(3+& 10$([+, )0/58$k+, $ 0($&0,+,<0 H>$ &$H>$&< $(3&$ 0>3&0,< 3+(H>$, 1$ 5$(,+/$(30 $ +[\0 )+5+c$, 1$ 5&050& &$%0&/+, $/3010, 0, 10/A(*0,< 3+*, )0/0 508A3*)0< )>83>&+8 $ ,0)*0$)0(z/*)0_

U 2/)3%* &/ =,&/ 1$7$&g )0(3&*b>*& 5+&+ $7*3+& + +3>+8 1$,*(1>,3&*+8*c+[\0 10 @&+,*8< 5+&+ 0H>$ 1$7$&g-!  43>+& )0/ %0)0 (0, 5&0b8$/+, 1$ +b&+(:'()*+ (+)*0(+8I!  #$)0(D$)$& $ 7+80&*c+& 0 5&0)$,,0 1$ 5+3$(3$+/$(30I!  47+([+& (+, 7g&*+, +b0&1+:$(, 3&+(,1*,)*58*(+&$, $ />83*1*,)*58*(+&$,< 1*+(3$ 10 H>+1&0

(+)*0(+8 1$ >/+ )*'()*+ H>$ +*(1+ ` />*30 F&*(/)$/-*.$/+,_/&/eI!  J,3*/>8+& +, 5+&)$&*+, (0 d/b*30 (+)*0(+8 $ *(3$&(+)*0(+8< )0/0 %0&/+ 1$ 1$,)0()$(3&+&

$ 1$,)$(3&+8*c+& + )*'()*+ (+)*0(+8 $ 3+/b`/ 1$ 5&0/07$& /+*0& */5+)30 :80b+8 1+)*'()*+ H>$ +H>* %+c$/0,_

R_ U 2/)3%* &/ =,&/ 1$7$&g +3>+& )0(,*1$&+(10 H>$< $/ BEB!< + &0b93*)+< + (+(03$)(080:*+< +:$(`3*)+ $ 301+, +, )*'()*+, +7+([+1+, %+&\0 5+&3$ 10 )03*1*+(0 1+ /$1*)*(+ $ H>$< 50&)0(,$:>*(3$< 0 /`1*)0 ($)$,,*3+&g 1$ >/ ,+b$& />*30 /+*0& 10 H>$ $8$ 3$/ D0C$ 5+&++1/*(*,3&+& 3010, $,,$, &$)>&,0,_

h_ U 2/)3%* &/ =,&/  1$7$&g 5&0/07$& $,3>10, H>$ *(%8>$()*$/ + %0&/>8+[\0 1$ 508A3*)+,5jb8*)+,< $/ 301+, +, g&$+, $ 10/A(*0,< H>$ ,$C+/ $k58*)*3+/$(3$ 5&0/030&+, 1+ b0+ ,+j1$1+ 505>8+[\0_

M_ U 2/)3%* &/ =,&/ 1$7$&g 5&0/07$& $,3>10, H>$ 5$&/*3+/ +5$&%$*[0+& 0 )>&&A)>80 +3>+8 1+,%+)>81+1$, 1$ /$1*)*(+ 1$ /010 + )0(,*1$&+&< )+1+ 7$c /+*,< + &$+8*1+1$ $5*1$/*089:*)+ $+, &$+*, ($)$,,*1+1$, 1+ 505>8+[\0 10 @&+,*8< b$/ )0/0 p, )+&+)3$&A,3*)+, 10 (0705+&+1*:/+ ,0)*+8 $/ d/b*30 />(1*+8 ; + S0)*$1+1$ 10 20(D$)*/$(30< $(3&$ +, H>+*, >/5$(,+/$(30 )+1+ 7$c /+*, +,,0)*+10 p )0/58$k*1+1$ $ (\0 p ,*/58*%*)+[\0 10, 5&0b8$/+,<+ 7+80&*c+[\0 1+ ,.$*)C$)/.#&,#6,(+,./),&/&*< $ + +/58*+[\0 1+ )0($)3*7*1+1$ $(3&$ 5$,,0+,<:&>50, $ *(,3*3>*[q$,_

i_ U 2/)3%* &/ =,&/ 1$7$&g 5&0/07$& +(g8*,$, H>+(30 p, 50,,*b*8*1+1$, 1$ 0%$&$)$& $,)08+, 1$

/$1*)*(+ 1$ 1*%$&$(3$, 3*50,< )0/ 1*%$&$(3$, 0bC$3*70,< 5+&+ H>$ 50,,+/ ,$& $,)08D*1+, 50&1*%$&$(3$, +8>(0, $ +3&+*+/ 1*%$&$(3$, 5&0%$,,0&$,_ m$/ 3010 />(10 H>$& 0> 1$7$ ,$&0b&*:+10 + %+c$& + /$,/+ )0*,+_

N_ U 2/)3%* &/ =,&/  1$7$&g )0(3$/58+& +3*7*1+1$, (+ -*&,6,./ $)/.#+/6,'./+UBNQ  + H>+8 `

)0(,3&>A1+ 50& 3&', %+,$,- Z+] 4 5&*/$*&+ 3&+1>c 0 H>$ ` %$*30 $/ 8+b0&+39&*0 5+&+ + 5&g3*)+)8A(*)+I Zb] 4 ,$:>(1+ ` 0 $,3>10 H>$ 3&+c p 8>c 0 )0(D$)*/$(30 1+ $%$3*7*1+1$ 10,3&+3+/$(30,< 1+, 1&0:+, $ 10, 5&01>30, 5&01>c*10,I $ Z)] 4 3$&)$*&+ ` >/+ 508A3*)+ 1$1*&$3&*c$, $ $,3>10, $5*1$/*089:*)0, H>$ 3$/ */5+)30 &$8$7+(3$ (+, 508A3*)+, 1$ ,+j1$ $ (01$,$(7087*/$(30 1$ 5&01>30,_

L_  U 2/)3%* &/ =,&/  1$7$&g )0(,*1$&+& H>$- Z+] U @&+,*8 ` +83+/$(3$ 1$5$(1$(3$ 1$

*/50&3+[\0 1$ (070, %g&/+)0, $ /$1*)+/$(30,< $H>*5+/$(30, 1$ ,+j1$< /+3$&*+*,

BNQ D335-PP%0&>(,_b)_>(*)+/5_b&P4&H>*70,ˆBE@*b*03$)+ˆBEO*&3>+8PG+8$,3&+,P=0&>/ˆBEBMˆBEERˆBEBE!!P=0&>/VJ1>+&10Wr&*$:$&_51%

Page 68: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 68/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

MN 

Z9&3$,$, $ 5&93$,$,]< D$/01$&*7+10,< 7+)*(+, $ *(,>/0, 5+&+ 0 1*+:(9,3*)0 1$ 10$([+,I Zb]m0 @&+,*8< + )+1$*+ 5&01>3*7+ 1$ ,+j1$ &$5&$,$(3+ Nˆ 10 G&01>30 ^(3$&(0 @&>30</07*/$(3+(10 )$&)+ 1$ #~ !ME b*8Dq$, 50& +(0 $ $/5&$:+< 1*&$3+ 0> *(1*&$3+/$(3$< (07$/*8Dq$, 1$ 5&0%*,,*0(+*,I Z)] 4 )*'()*+ $ 3$)(080:*+ $/ ,+j1$ &$5&$,$(3+/< 50&3+(30< >/,$:/$(30 $,3&+3`:*)0 (+ b>,)+ 1$ ,0b$&+(*+ 10 G+A,I $ Z1] 4, ,08>[q$, &$H>$&$/ ,*($&:*+%+)>81+1$, $ *(,3*3>*[q$, $/ +/58+ :+/+ 1$ 10/A(*0,< 3+*, )0/0 /$1*)*(+< $(:$(D+&*+<

%A,*)+< b*03$)(080:*+ $ H>A/*)+_

:::;Ue; 9 #*/*%'0N0)()* ($ !'"31* )' 40)' %$# %(#'* )* %$'*./0(0& 0.'*#*&&()$&

6>&+(3$ + $8+b0&+[\0 10 $,3>10< + $H>*5$ +5&$,$(30> + *1$*+ $ %*80,0%*+ :$&+8 10 2/)3%* &/ =,&/ + 5$,,0+, $ *(,3*3>*[q$,< b>,)+(10 +(+8*,+& + &$)$53*7*1+1$ p *(*)*+3*7+_ 4, 5&*()*5+*, &$>(*q$, 1$3&+b+8D0 $ (0,,0, &$,5$)3*70, )0/$(3g&*0, 1$ +7+8*+[\0 ,\0 *(1*)+10, (+ 3+b$8+ + ,$:>*&_.+b$8+6+3+ G$,,0+, $ *(,3*3>*[q$, 20/$(3g&*0,S$3_BE!Q

J/b+*k+10& m$8,0(20,/$< J/b+*k+1+ 1$

4(:08+< @&+,A8*+< 6=

U J/b+*k+10& *(%0&/0> H>$ 0 5+A, $,3g +b$&30 $ g7*10 5+&+ +b,0&7$&)$(3&0, 1$ 3$)(080:*+ $ )0/ *(3$&$,,$ $/ 5+&3*)*5+& 1$ :&+(1$,

5&0C$30, H>$ +>k*8*$/ 4(:08+ + 30&(+&l,$ >/ 10, $k50$(3$, )>83>&+*, $3$)(089:*)0, 10 )0(3*($(3$ +%&*)+(0_ G+&$)$l(0, H>$ 4(:08+ $,3g (>/+%+,$ 508A3*)0l$)0(z/*)+ %+70&g7$8 p */58$/$(3+[\0 1$ 5&0C$30,*(07+10&$,_ 4 5&$,$([+ 1+, )0(,3&>30&+, b&+,*8$*&+, ` >/ %+30& 50,*3*705+&+ + )0(3*(>*1+1$ 1+, ($:0)*+[q$, H>+(30 p */58+(3+[\0 1$ *(*)*+3*7+&$8+)*0(+1+ +0 2/)3%* &/ =,&/ (0 5+A,_

S$3_BE!Q

J/b+*k+10& o+&b*W0>nD+&*H<J/b+*k+1+ 10 #$*(01$ W+&&0)0,

U J/b+*k+10& *(%0&/0> H>$ 0 @&+,*8 ` >/ b0/ 5+&)$*&0 1$ ($:9)*0,_20(,*1$&+ H>$ $,3&$*3+& 8+[0, 1$ )005$&+[\0 W+&&0)0, l @&+,*8 (+ g&$+1$ 3$)(080:*+ $ $1>)+[\0 %+70&$)$ +/b0, 0, 5+A,$,_ o$/b&0> H>$ 0@&+,*8 ` >/ :&+(1$ */50&3+10& 1$ %$&3*8*c+(3$, $ +)&$1*3+ H>$ ,$&*+%&>3A%$&+ 5+&+ +/b0, 0, 5+A,$, +/58*+& + )005$&+[\0 $/ 5$,H>*,+,

+7+([+1+, (\0 +5$(+, $/ %$&3*8*c+(3$, /$(0, +:&$,,*70, /+,< 3+/b`/<(0 S$30& 1$ S+j1$_ U J/b+*k+10& $ + $/b+*k+3&*c *(%0&/+&+/ H>$$,3\0 ,$/5&$ 5&0(30, + 0>7*& 5&050,3+, $ 50,,*b*8*1+1$, 1$ &$8+[q$,)0/$&)*+*,< $1>)+)*0(+*, $ )>83>&+*, $(3&$ 0 W+&&0)0, $ 0 @&+,*8_4 $/5&$,+ a$&b03$) Z7$& +1*+(3$]< ,$ 7*$& + ,$ *(,3+8+& (0 2/)3%* &/

=,&/< 501$&g )0(3&*b>*& 5+&+ + +/58*+[\0 1+ )*3+1+ )005$&+[\0 )0/ 0W+&&0)0,_

!Qm07_BE!Q

6$5>3+10 6*,3&*3+8}+,(t 1$ #0>&$<2d/+&+ o$:*,8+3*7+ 106*,3&*30 =$1$&+8

U 6$5>3+10 }+,(t 1$ #0>&$ /0,3&0>l,$ />*30 *(3$&$,,+10 5$805&0C$30 10 2/)3%* &/ =,&/_ ^(%0&/0> H>$ 0 :07$&(0 $,3g *(3$&$,,+10$/ +/58*+& + +58*)+[\0 1$ )0(D$)*/$(30, 3&+(,7$&,+*, $ H>$< +,,*/< +)0(,3&>[\0 1$ >/ 5+&H>$ 3$)(089:*)0 (0 H>+8 + )*'()*+ 1+ ,+j1$

5>1$,,$ *(3$&+:*& )0/ + ,0)*$1+1$ ` $,,$()*+8 5+&+ 0 %>3>&0 1$ @&+,A8*+$ 1+ #$:*\0_ S08*)*30> H>$ %0,,$ 5&0)>&+10 (07+/$(3$ H>+(10 0)$(g&*0 508A3*)0 $,3$C+ /+*, 1$%*(*10_

BEU>3_BE!Q

S&_ W+&)$80 60>&+10G&$,*1$(3$ 1+ S?6J2US&_ 28$b$& {7*8+< O*)$lG&$,*1$(3$ 1+ S?6J2US>5$&*(3$(1'()*+ 106$,$(7087*/$(30 102$(3&0lU$,3$S@m X6_ B< o03$ !!_

J6_ 45$k @&+,*8< BKS>b,080< G0&3+&*+ @

U S&_ 60>&+10 *(%0&/0> 0 *(3$&$,,$ $/ 5&*()A5*0 1+ S?6J2U $/%*(+()*+& 0 5&0C$30< $/ 7+80& 1$ *(*)*+8 1$ +3` #~ B b*8Dq$,< /$1*+(3$ +1$%*(*[\0 1+ 80)+8*c+[\0 $ g&$+ 1$,3*(+1+ 5$80 T6= 0> 5$8+ *(*)*+3*7+5&*7+1+< $(3&$:+ 10 G8+(0 1$ m$:9)*0, $ 10 G&0C$30 ^(,3*3>)*0(+8_G+&$)$l(0, H>$-Z+] U G&$,*1$(3$ $ 0 O*)$lG&$,*1$(3$ 1+ S?6J2U +5&$)*+&+/

:$(>*(+/$(3$ 0 5&0C$30 10 2/)3%* &/ =,&/< $ H>$ + *(*)*+3*7+ 501$/$&$)$& +50*0 1+ S?6J2U 50*, $,3g $/ ,*(30(*+ )0/ 0, 0bC$3*70,

1$,,+ *(,3*3>*[\0 $ 501$ )0(3&*b>*& 5+&+ H>$ 0 2$(3&0lU$,3$ 30&(+l,$ >/ :&+(1$ 5080 1$ 3$)(080:*+_

Zb] G+&+ + )0(3*(>*1+1$ 1+, ($:0)*+[q$,< ,$&*+ ($)$,,g&*0 1*,50& 1$

Page 69: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 69/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

ML 

$8$/$(30, )0/0 + 1$%*(*[\0 1$ g&$+, 1$,3*(+1+, 5$8+ .$&&+)+5 p*(*)*+3*7+< 1$%*(*[q$, ,0b&$ + 5+&3*)*5+[\0 1+ ?(@ $ 1$ 0>3&+,*(,3*3>*[q$, 1$ $(,*(0 ,>5$&*0& (0 6=< $k$/580, 1$ 50,,*b*8*1+1$, 1$5+&)$&*+, )0/ $/5&$,+, 5jb8*)0l5&*7+1+,_

N m07_BE!Q

S&+_ }*&8+ G0(3$,20&12$88

2$(3&0 1$ .$&+5*+2$8>8+&J/5&$,+ 5&*7+1+20(%$&'()*+ 7*+ Snt5$uuu_)0&1)$88_)0/_b&

6&_ 48*,,0( W0>3&*<5$,H>*,+10& 10^(,3*3>30 S+8n 5+&+J,3>10, @*089:*)0,< o+f088+< S+( 6*$:0<2+8*%9&(*+< J?4<20(%$&'()*+ 7*+ Snt5$uuu_>,)_$1> 

4 20&1)$88< >/+ :&+(1$ $/5&$,+ (+ g&$+ 1$ 3$&+5*+ )$8>8+&< 5$&3$()$ +0T&>50 S\0 o>)+, $ 1$,$(7087$ 5$,H>*,+, 1$ )`8>8+, 3&0()0 )0/ 0 ,$>

^(,3*3>30 1$ J(,*(0 $ G$,H>*,+< b>,)+(10 &$,>83+10, $/ 10$([+, )0/01*+b$3$,< $5*8$5,*+< D*59k*+ ($0(+3+8< 6GU2< $,)8$&0,$ 8+3$&+8+/*03&9%*)+< 0,3$0+&3&0,$ 1$ C0$8D0< )+&1*080:*+< )d()$& 1$ /$1>8+9,,$+ $ 5$8$ +&3*%*)*+8_ 4 20&1)$88 /0,3&+l,$ *(3$&$,,+1+ $/ 5+&3*)*5+& 105&0C$30 1$ )0()$5[\0 10 2/)3%* &/ =,&/I 501$ )0(3&*b>*& )0/ + ,>+$k5$&*'()*+ $/ 5$,H>*,+ $ 3$)(080:*+ $ 3$/ *(3$&$,,$ $/ 1*,50& 1$ >/+g&$+ 1$ 5$,H>*,+ (0 G+&H>$< 5+&+ + H>+8 b>,)+&*+ 5&0%*,,*0(+*, 1$&$(0/$< (0 @&+,*8 $ (0 $k3$&*0&_ 4 S&+_ }*&8+ G0(3$, *(%0&/0> H>$+5&$,$(30> + /*(>3+ 10 5&0C$30 10 2/)3%* &/ =,&/ +0, 1*&$30&$, 10:&>50 S\0 o>)+,_ 20/ + 5$&/*,,\0 10 6&_ a$&+810 20&1$*&0< $,,+/*(>3+ %0* &$/$3*1+ +0 6&_ 48t,,0( W>03&*< 1+ ?(*7$&,*3t 0% 2+8*%0&(*+

S+( 6*$:0< >/ 10, *(1*)+10, 5+&+ 0 m0b$8 1$ /$1*)*(+_ ZJ/ BE!E< 0 6&_W>03&*< )0/ 0>3&0, )*$(3*,3+, b&+,*8$*&0,< )0(,$:>*&+/ 3&+(,%0&/+&($>&z(*0, 1$ 5+)*$(3$, )0/ + ,A(1&0/$ 1$ #$33 $/ ($>&z(*0,,+>1g7$*,_ m0 *(A)*0 1$ BE!B< %$c 0 /$,/0 )0/ >/ )+,0 1$ +>3*,/0]_20(,*1$&+/0, H>$ Dg b0+, )0(1*[q$, 5+&+ +/58*+& )0(3+30, )0/ +$/5&$,+< )0/ 0 6&_ W>03&* $ )0/ + H.,A*)#,$M 'L 4/+,L').,/ 9/. ;,*8'_

M m07_BE!Q

S&+_ =g3*/+ r&$*/$&#$5&$,$(3+ 04'.6')&,/ 4'++*8*< 1$m07+ y0&n< (0 @&+,*8_uuu_)0()0&1*+l(t_$1>

U 4'.6')&,/ 4'++*8* ` >/+ 1+, >(*7$&,*1+1$, )0(%$,,*0(+*, /+*,3&+1*)*0(+*, 10, J,3+10, ?(*10,_ .$/ 5&0:&+/+, 1$ *(3$&)d/b*0 $3&+(,%$&'()*+ 1$ )0(D$)*/$(30, $(3&$ +8>(0,< 5&0%$,,0&$, $5$,H>*,+10&$,_ S>+ g&$+ 1$ )*'()*+, 1+ ,+j1$ ` >/+ 1+, /+*,)0()0&&*1+,_ 4 S&+_ =g3*/+ r&$*/$& *(%0&/0> H>$< $/ 5&*()A5*0< 0

4'.6')&,/ 4'++*8* 3$/ *(3$&$,,$ $/ +(+8*,+& 50,,*b*8*1+1$, 1$*(3$&)d/b*0 )0/ + ?(@ $ )0/ 0, $,3>1+(3$, $ 5$,H>*,+10&$, 1$*(,3*3>30, $ $/5&$,+, H>$ 05$&$/ (0 d/b*30 10 2/)3%* &/ =,&/_o$/b&0> H>$ 0 4'.6')&,/ 4'++*8* 501$ 3+/b`/ &$5&$,$(3+& >/ 50(301$ +50*0 5+&+ b&+,*8$*&0, H>$ H>$*&+/ &$+8*c+& :&+1>+[\0< 59,l:&+1>+[\0 $ )>&,0, 1$ $,5$)*+8*c+[\0 (+ g&$+ 1$ m07+ ^0&H>$_ J,,+50,,*b*8*1+1$ 501$ ,$& *(3$&$,,+(3$ 5+&+ /+*0& ,>50&3$ p *(3$&+[\0 )0/0 4').*++ 7"4? T] _

BBm07_BE!R

S&_ 4>:>,30 S`&:*0=*:>$*&$10 #+/0,<200&1$(+10& 1$

#$8+)*0(+/$(30 )0/J/b+*k+1+, $T$&'()*+ 1$#$8+)*0(+/$(30 )0/0 G01$& Jk$)>3*70<G$3&0b&g,< S4m ;X>+1&+ !< J1*%_G$3&0b&g,< @&+,A8*+

4 G$3&0b&g, b>,)+ 5+&)$&*+, $/ )>&,0, 1$ :&+1>+[\0 $ 59,l:&+1>+[\05+&+ ,$>, $/5&$:+10,_ S$:>(10 0 S&_ 4>:>,30 #+/0,< + G$3&0b&g,501$&*+ $,3>1+& + */58+(3+[\0 1$ >/+ %.,A*)#,&/&* 6')(')/$,A/ (0

2/)3%* &/ =,&/_ ^,,0< *()8>,*7$< 5$&/*3*&*+ +/58*+& 0 &$8+)*0(+/$(30 1+$/5&$,+ )0/ 0&:+(*,/0,< >(*7$&,*1+1$, $ )$(3&0, 1$ 5$,H>*,+ (0 G+A,$ (0 $k3$&*0&_ a0C$< + G$3&0b&g, 3$/ ,$*, /*8 +8>(0,< )0/ /+*, 1$ QE)>&,0,_ G+&+ 0 G&0:&+/+ 1$ W$,3&$, $ 60>30&$,< + G$3&0b&g, )$8$b&0>5+&)$&*+, )0/ *(,3*3>*[q$, )0/0 J(:$(D+&*+ X>A/*)+ Z?=@4]<J(:$(D+&*+ W$)d(*)+ ZG?2#f< 2UGGJ< ?SG $ ?m^24WG]< J(:$(D+&*+J8`3&*)+ $ J8$3&z(*)+ Z2UGGJ< ?=WT< ?SG< ^.4 $ ?=#TS]< $ J(:$(D+&*+ 1$W+3$&*+*, Z?=S24#< G?2#f< 2UGGJ< ?SG< ?=#TS< ?=WT $ ?=S2]_ G+&$)$l(0, H>$ +, ($)$,,*1+1$, 1+ G$3&0b&g, &$5&$,$(3+/ 050&3>(*1+1$,,*:(*%*)+3*7+, 5+&+ 0 2/)3%* &/ =,&/_ S>:$&$l,$ +5&0%>(1+& 0 $,3>10 1$50,,*b*8*1+1$, 1$ 5&0C$30, 1$ *(3$&$,,$ )0/>/_ @&+,A8*+ 501$ ,$& >/

80)+8 5&*7*8$:*+10 5+&+ %0&/+& 5&0%*,,*0(+*, (+, g&$+, 1$ :$,3\0<)*'()*+,< :$0%A,*)+ $ 3$)(080:*+< ($)$,,g&*0, p G$3&0b&+,_

Page 70: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 70/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

iE 

U>3 +6$c_BE!Qf+( +W+*0BE!R

S&_ S*8)*0 W0&$*&+<20(,>830& 1$ (070,m$:9)*0,< }U#o6@?S^mJSSSaS ; X>+1&+ MJ1*%_ @&+,*8 B! 

=0&+/ +(+8*,+1+, +, 50,,*b*8*1+1$, 1$ +, $/5&$,+, b&+,*8$*&+, a$&b03$)$ O+8t+ 5+&3*)*5$/ 10 2/)3%* &/ =,&/_ 4 a$&b03$) +3>+ (+ g&$+ 1$1$%$(,*70, +:&A)08+, 0&:d(*)0,I 3$/ +8:>(, 10, ,$>, 5&01>30,+>30&*c+10, 5$8+ 4mO^S4_ 6*,5q$ 1$ 5$H>$(0 )$(3&0 1$ 5$,H>*,+< ,0b&$0, $%$*30, 1+(0,0, 1$ 1$%$(,*70, H>A/*)0, (0 0&:+(*,/0 D>/+(0_6$,$C+ +/58*+& ,>+, 5$,H>*,+, (>/ 80)+8 )0/0 0 2/)3%* &/ =,&/< H>$ 0

1*&$30& 1+ $/5&$,+ H>+8*%*)+ )0/0 F>/ 80)+8 1$ ,0(D0 5+&+ H>+8H>$&5$,H>*,+10&e_ 4 a$&b03$) 3$/ &$+8*c+10 $,3>10, C>(30 + ?SG $ +?(*7$&,*1+1$ =$1$&+8 1$ S+(3+ W+&*+< #S< )0/ b0(, &$,>83+10,< 50& *,,03$/ *(3$&$,,$ $/ ,*3>+& ,>+, +3*7*1+1$, 1$ 5$,H>*,+ (>/ +/b*$(3$)0/0 0 2/)3%* &/ =,&/_ 4 O+8t+ +3>+ (0 /$&)+10 )D*(', b>,)+(10*(7$,3*10&$, 5+&+ ($:9)*0, (0 @&+,*8< 5&*()*5+8/$(3$ $/ g&$+, )0/0/$1*)+/$(30, $ $,3>10, $/ :$(z/*)+_ G+&$)$l(0, H>$ 0 2/)3%* &/

=,&/ 501$&*+ &$5&$,$(3+& 58+3+%0&/+ */50&3+(3$ 5+&+ + +3&+[\0 1$*(7$,3*/$(30, )D*($,$, 5+&+ 0 @&+,*8_

U>3_BE!Q

S&_ W+&*0 .+:8*+&*<6*&$30& #$:*0(+8<

2Um2#JW4.SaS X>+1&+ M 20(C_ 4<@80)0 4< J1*%_ @&+,*8 B!uuu_)0()&$/+3_)0/_b&

U :&>50 $/5&$,+&*+8 20()&$/+3 3$/ /+*, 1$ L /*8 $/5&$:+10,_ +,$:>(1+ 1$(3&$ +, )0/5+(D*+, 1$ $(:$(D+&*+ 10 @&+,*8_ 20/ /+*, 1$

ME +(0, 1$ $k5$&*'()*+ (0 /$&)+10 (+)*0(+8< &$j($ 0*30 ($:9)*0,-20()&$/+3 J(:$(D+&*+< 20()&$/+3 4/b*$(3+8< 20()&$/+3 ^(3$:&+[\0<20()&$/+3 ^(,5$[q$, Y o+b0&+39&*0,< 20()&$/+3 W+(>3$([\0< S+tb08320()&$/+3< 20()&$C+30 Ub&+, J,5$)*+*, $ 20(3&$/+3 T$03$)(*+_G+&$)$l(0, H>$ Dg 50,,*b*8*1+1$ 1$ 3&+b+8D0 )0(C>(30 10 T&>5020()&$/+3 $ 0 2/)3%* &/ =,&/_ ^,,0 501$&*+ ,$& *(*)*+10 5$8+$8+b0&+[\0 10 G8+(0 1$ m$:9)*0, 5+&+ 0 G+&H>$< )0/ 0 5&059,*30 1$*(%0&/+& $ /03*7+& 503$()*+*, $(3*1+1$, *(3$&$,,+1+, $/ *(7$,3*& 0>$,3+b$8$)$&l,$ (0 2/)3%* &/ =,&/ $< +*(1+< )005$&+& )0/ *(,3*3>*[q$,*(,3+8+1+, ($,,$ G+&H>$_ m0, )0(3+30, )0/ + 2Um2#JW4.< %0* $,3*/+10H>$ + $8+b0&+[\0 1$,,$ G8+(0 1$ m$:9)*0, 1$/+(1+&*+ 1$ 3&', + ,$*,

/$,$,< $(7087$&*+ />*30, 5&0%*,,*0(+*, $ 1$/+(1+&*+ 1$ B + M /*8Dq$,1$ &$+*,_ =0* 8$/b&+10 H>$ 3+87$c + S?6J2U 50,,+ %*(+()*+& $,,$ 7+80&<(0 b0C0 1$ >/ %*(+()*+/$(30 /+*0& 5+&+ + */58+(3+[\0 10 G+&H>$_G+&$)$l(0, H>$ + 20()&$/+3< 1$,1$ H>$ D+C+ $,,$ %*(+()*+/$(30<501$&*+ +3>+& $/ 3010 0 5&0)$,,0 1$ )0()$5[\0 $ )0(,3&>[\0 102/)3%* &/ =,&/< 50,,*7$8/$(3$ )0/0 $/5&$,+ *(3$:&+10&+_

U>3_BE!Q 

S&_ O+8`&*0 =&+()*,)0G$&$, 1$ T0>7$*+<S$)&$3g&*0 1$ J,3+101+ ^(1j,3&*+<20/`&)*0< W*(+, $

J($&:*+< T07$&(0 1$W+30 T&0,,0< 2>*+bguuu_,*)/$_/3_:07_b& 

4 J/b+*k+1+ 1$ G0&3>:+8 $ + 2d/+&+ 10 20/$&)*0 @&+,*8lG0&3>:+8&$)$b$&+/ 7g&*0, ,$)&$3g&*0, 1$ J,3+10< 5&$%$*30, $ $/5&$,g&*0,50&3>:>$,$, $ b&+,*8$*&0,< (>/ =9&>/ 5+&+ %0/$(3+& 01$,$(7087*/$(30 10 2$(3&0lU$,3$_ m+ 050&3>(*1+1$< %0* +5&$,$(3+10 05&0C$30 10 2/)3%* &/ =,&/ +0 S$)&$3g&*0< 0 H>+8 /0,3&0>l,$ />*30

*(3$&$,,+10 $ 5$1*> H>$ %0,,$/ /+(3*10, $(3$(1*/$(30,_ S$:>(10 0S$)&$3g&*0< Dg g&$+ +1C+)$(3$ p ?(*7$&,*1+1$ =$1$&+8 1$ W+30 T&0,,01$,3*(+1+ + >/ 5+&H>$ 3$)(089:*)0_ Ub,$&7+/0,< $(3&$3+(30< H>$2/)3%* &/ =,&/< (\0 %0* 5$(,+10 5+&+ 0>3&0 80)+8 +8`/ 10 6=_ S$&*+($)$,,g&*0 +/58*+& +, 05[q$, 10 5&0C$30 H>+(30 + 50,,A7$*, 80)+8*c+[q$,%0&+ 10 6=_

U>3_ +6$c_BE!Q$W+&_BE!R 

S&_ W+&)0, W$80S$)&$3g&*0 1$6$,$(7087*/$(30<G&$%$*3>&+ 1$ o>c*d(*+<TU

U, $()0(3&0, )0/ 0 ,$)&$3g&*0 W+&*0 W$80 %0&+/ &$+8*c+10, $/ 7g&*+,0)+,*q$,< (+ 2d/+&+ 10 20/`&)*0 @&+,*8lG0&3>:+8< (+ J/b+*k+1+ 1$G0&3>:+8 $ $/ o>c*d(*+_ o>c*d(*+ b>,)+ $/5&$$(1*/$(30, $/ g&$+, 1$+83+ 3$)(080:*+< (0 ,$30& 1$ ,+j1$< (+ *(1j,3&*+ +8*/$(3A)*+ $ 0>3&0,_ US$)&$3g&*0 W+&)0, W$80 /0,3&0>l,$ *(3$&$,,+10 $/ +50*+& + *(,3+8+[\0

10 2/)3%* &/ =,&/ (0 />(*)A5*0_ T&+(1$, $/5&$,+, $,3\0 *(,3+8+1+, $/o>c*d(*+ )0/0 + @>(:$< T0*g, O$&1$ $ W*(>+(0_ U>3&+, $/5&$,+, 8g*(,3+8+/l,$< 1$,3+)+(10l,$ 0 o+b0&+39&*0 S+b*( Z*(7$,3*/$(30 1$ B

Page 71: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 71/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

i! 

b*8Dq$,]< + 4O^U Z$/5&$,+ 1$ +7*q$, $ D$8*)953$&0,]< $ + J)0,08Z$/5&$,+ 1$ $($&:*+ %0307083+*)+]_ G+&$)$l(0, H>$< $(3&$ 0, 50(30,50,*3*70, 1$ *(,3+8+[\0 $/ o>c*d(*+< 1$,3+)+/l,$- Z+] 4 G&$%$*3>&+501$&*+ 0%$&$)$& >/+ :8$b+ 5+&+ + *(,3+8+[\0 10 2/)3%* &/ =,&/ /$1*+(3$ >/ 5&0)$,,0 &g5*10I Zb] ag 50,,*b*8*1+1$ 1$ D+7$& >/ 3&$/$(3&$ @&+,A8*+ $ o>c*d(*+I $ Z)] ($)$,,g&*0 5$(,+& $/ 3$&/0, 1+ #$:*\0

1$ @&+,A8*+ 5+&+< *()8>,*7$< /+(3$& $8$7+1+ + H>+8*1+1$ 1$ 7*1+ 1+2+5*3+8 $ $7*3+& + +,%*k*+ 1$ >/ (j/$&0 $k+:$&+10 1$ 7$A)>80, (+, 7*+,>&b+(+,_ J(3&$ +, 1*%*)>81+1$,< 1$,3+)+l,$ H>$ 1$ H>$ 0 5&0C$30 %0*$8+b0&+10 $,5$)*%*)+/$(3$ 5+&+ @&+,A8*+_

6$c_BE!Q$ W+&BE!R 

S&+_ W+&*(+ S*87+<2+(1*1+3+ + O*)$lG&$,*1$(3$

4 S&+_ W+&*(+ S*87+ *(3$&$,,0>l,$ 5$80 5&0C$30 10 2/)3%* &/ =,&/ $,08*)*30> +0 S&_ G$1&0 ^70 5+&+ +3$(1$& + $H>*5$_ m070, )0(3+30,501$&\0 ,$& &$+8*c+10,

U>3_ +6$c_BE!QW+&BE!R 

S&_ J1>+&10 2+/50,<2+(1*1+30 +G&$,*1$(3$

U S&_ J1>+&10 2+/50, /0,3&0>l,$ />*30 *(3$&$,,+10 5$80 5&0C$30_S>:$&*> +5&$,$(3+l80 +0 S&_ @$30 48b>H>$&H>$ $< 3+/b`/< +0 5&$%$*301$ #$)*%$_ m\0 %0* 50,,A7$8 1+& )0(3*(>*1+1$ +0, $(3$(1*/$(30,_

m07_BE!Q S&+_ 2&*,3*(+ 2+,3&0

o>)+, 1$ S0>c+<200&1$(+10&+ 1+J,)08+ 1$J/5&$$(1$10&$,<26.< ?(@

=0* +5&$,$(3+10 0 5&0C$30 10 2/)3%* &/ =,&/ $ D0>7$ +(g8*,$ 1+,50,,*b*8*1+1$, 1$ *(3$&+[\0 $(3&$ + *(*)*+3*7+ $ 0 G+&H>$ 2*$(3A%*)0 $.$)(089:*)0 1+ ?(@_ J/ 5&*()A5*0< 0b,$&70>l,$ D+7$&)0/58$/$(3+&*1+1$ $(3&$ 0, 10*, 5+&H>$, $ H>$ ,$&*+ */50&3+(3$ D+7$&$,3&$*3+ *(3$&+[\0 +, $H>*5$, 1$ +/b+, +, *(*)*+3*7+, 1$ /010 + 03*/*c+&0, 5&0C$30, 1$ */58$/$(3+[\0 1$ +/b+, +, *(*)*+3*7+,

6$c_BE!Q $S$3_BE!R

J/5&$,+, H>$ +3>+/)0/ $8+b0&+[\0 1$

 C0:0, $8$3&z(*)0,

=0&+/ &$+8*c+10, )0(3+30, ,0b&$ + 50,,*b*8*1+1$ 1$ )005$&+[\0< )0/ 0G+&H>$ .$/g3*)0 J1>)+[\0 ; #$)&$+[\0< 10 2/)3%* &/ =,&/< 50& 5+&3$1$ $/5&$,+, 1$ *(%0&/g3*)+< H>$ +3>+/ (+ $8+b0&+[\0 1$ C0:0,$8$3&z(*)0, $ &$+8*1+1$ 7*&3>+8_ 4, $/5&$,+, )0(3+)3+1+, b&$7$/$(3$,0b&$ 0 +,,>(30 %0&+/-

!  .T S3>1*0,< S&_ #0(* #*b$*&0 Z3$8- LMBQ NiQR]< uuu_3:,3>1*0_)0/_b&<26.< ?(@I

!  U(*&*+ T+/$,< 3$8- ZRQ]QQRR !!BB< $l/+*8- :+/$,0(*&*+_)0/_b& Iuuu_0(*&*+_)0/_b&P:+/$,

G+&$)$l(0, H>$ 0, $/5&$,g&*0, *(3$&$,,+&+/l/$ />*30 5$8+50,,*b*8*1+1$ 1$ >3*8*c+& 0 ,$> )0(D$)*/$(30 $/ 3$)(080:*+ 1+)0/5>3+[\0 5+&+ $8+b0&+& 0, ,*,3$/+, 10 G+&H>$ .$/g3*)0 J1>)+[\0 ;#$)&$+[\0 10 2/)3%* &/ =,&/_ ^,,0 +b&*&*+ :&+(1$, 5$&,5$)3*7+, 5+&+ 0,$> 1$,$(7087*/$(30 3`)(*)0 $ $/5&$,+&*+8< *8>,3&+(10 0 503$()*+81$,,$ G+&H>$ .$/g3*)0 $/ +b&*& (070, )+/*(D0, 5+&+ $/5&$,+, H>$+3>+/ $/ +/58+ :+/+ 1$ ,$30&$, (0 @&+,*8< 3+*, )0/0 *(%0&/g3*)+<

/$1*)*(+< $(:$(D+&*+< +&3$,< 5$1+:0:*+< D*,39&*+< ,0)*080:*+<+(3&05080:*+ $ +,3&0(0/*+_ J(3&$3+(30< 0 *(A)*0 10 3&+b+8D0 5$&/+($)$(+ 1$%*(*[\0 $ $8+b0&+[\0 10, )0(3$j10, Z0 H>$ 0 ,*,3$/++5&$,$(3+&*+]< 5+&+ $(3\0 5+,,+&l,$ 5+&+ + %+,$ 1+ */58$/$(3+[\0 %A,*)+1+, +3&+[q$, 10 G+&H>$ .$/g3*)0_

S$3_BE!Q

G&0%$,,0& m+0/+&W0(3$*&0 1$ 48/$*1+=*8D0< #$*30& 1+?(*7$&,*1+1$ =$1$&+810 S>8 1+ @+D*+ l?=S@+

=0* &$+8*c+1+ &$>(*\0 3`)(*)+ )0/ 0 G&0%$,,0& m+0/+& W0(3$*&0 1$48/$*1+ =*8D0< #$*30& 1+ ?=S@+< (+ ?(@< $/ @&+,A8*+_ 4 $H>*5$+5&$,$(30>< $/ 8*(D+, :$&+*,< 0 5&0C$30 10 2/)3%* &/ =,&/_ U S&_ #$*30&/0,3&0>l,$ />*30 *(3$&$,,+10< $/ $,5$)*+8 5$8+, )+&+)3$&A,3*)+,*(07+10&+, 1+ ?=S@+_ G&$7'l,$< (0 %>3>&0 5&9k*/0< $,3>10, H>+(30 p*(3$&+[\0 $(3&$ 0 2/)3%* &/ =,&/ $ + ?=S@+_

4b&_BE!Q 6&_ G+/ 2&+(,30(<

O*)$ G&070,3 %0&^(3$&(+3*0(+8

=0* *(*)*+10 )0(3+)30 )0/ + e'K.# ?'(X,.# H.,A*)#,$M < 5$80 6&_ a$&+81020&1$*&0< 7*,+(10 + >/ +)0&10 $(3&$ $,,+ >(*7$&,*1+1$ +/$&*)+(+ $ 02/)3%* &/ =,&/_ 4 e'K.# ?'(X,.# H.,A*)#,$M  3$/ 5&$,$([+ $/ )+/5* 1$

Page 72: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 72/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

iB 

G&0:&+/,< e'K.#

?'(X,.# H.,A*)#,$M  BMh T+&8+(1 a+88QREE m_ 2D+&8$, S3&$$3@+83*/0&$< W6< B!B!NlBMLB J,3+10,?(*10, ?S4< 3$8- R!EPh!MlNLLQ5)&+(,30(CD>_$1> 

>(*7$&,*1+1$, (0 $k3$&*0& 10, J,3+10, ?(*10, ZG$H>*/< 2*(:+5>&+< $@080:(+]BNR H>$ 5$&/*3$/ */50&3+(3$, 3&+b+8D0, )0(C>(30, 1$ 5$,H>*,+)*$(3A%*)+ $ %0&/+[\0 1$ )+5*3+8 *(3$8$)3>+8_ U %+8$)*/$(30 5&$/+3>&010 6&_ a$&+810 20&1$*&0 *(3$&&0/5$> +, ($:0)*+[q$,< H>$ 501$&\0 ,$&&$30/+1+, H>+(10 D0>7$& 1$%*(*[q$, H>+(30 +0 2/)3%* &/ =,&/_

=$7_BE!R

S&_ 48)*1$, m>($, 1+

20,3+ =*8D0< #46^sJ(:$(D+&*+ $ S0%3u+&$.$8- ZB!] QiBB_lE!LN2$8- ZB!] LLLNB_R!Qi+8)*1$,&+1*k$(:_)0/_b&uuu_&+1*k$(:_)0/_b& 

=0* *(*)*+10 )0(3+)30 )0/ + #46^s J(:$(D+&*+ $ S0%3u+&$< )0/ ,$1$ (0

#*0 1$ f+($*&0< ,0b&$ 50,,*b*8*1+1$, 1$ *(,3+8+&$/ )$(3&0 1$ 5$,H>*,+ $1$,$(7087*/$(30 (0 2/)3%* &/ =,&/ 7*,+(10< $(3&$ 0>3&0,< +58*)+[q$,1+ *(%0&/g3*)+ (+ /$1*)*(+ $ (0, ,*,3$/+, 10 G+&H>$ .$/g3*)0J1>)+[\0 ; #$)&$+[\0_ U, $,3>10, 501$&\0 ,$& &$30/+10, H>+(10D0>7$& 1$%*(*[q$, H>+(30 +0 2/)3%* &/ =,&/_ 

:::;U_; 9 $%$#'1.0)()* %(#( ( 02%,(.'(56$ )$ !'"31* )' 40)' 

4 050&3>(*1+1$ 5+&+ + */58+(3+[\0 10 2/)3%* &/ =,&/ 1$)0&&$ 1+ )0(C>:+[\0 1$ >/+ ,`&*$ 1$%+30&$, %+70&g7$*,< $/ $,5$)*+8-

!  4 $k*,3'()*+ 1$ 8$:*,8+[\0 (0 6*,3&*30 =$1$&+8 ,0b&$ 0 G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ 106=< $,3+b$8$)$(10 )0/0 %0)0, 5&*0&*3g&*0, + S+j1$< + J1>)+[\0< 0 $(,*(0 $ 06$,$(7087*/$(30 a>/+(0< $ &$,$&7+(10< 5+&+ + *(*)*+3*7+< QQ D$)3+&$, $/ g&$+ />*30(0b&$ 1$ @&+,A8*+I

!  U $8$7+10 :&+> 1$ +3$(1*/$(30< 50& 5+&3$ 10 6*,3&*30 =$1$&+8 $ J(30&(0< 10, &$H>*,*30,5+&+ 0 ,>)$,,0 1$ >/ G+&H>$ .$)(089:*)0I

!  4 )0(,)*'()*+ 1$ H>$ *(*)*+3*7+, $ 5&0C$30, *(07+10&$, ; 3+*, )0/0 0 10 2/)3%* &/ =,&/ ;,\0 $,,$()*+*, 5+&+ H>$ 0 @&+,*8 50,,+ $%$3>+& ,+830, 1$ 5+&+1*:/+< 7$()$& 0b,3g)>80, $5&0/07$& +, &$%0&/+, $ +5$&%$*[0+/$(30, H>$ ($)$,,*3+ $/ ,$30&$, )0/0 + S+j1$<J1>)+[\0 $ 6$,$(7087*/$(30 a>/+(0I

4, 8$:*,8+[q$, $ &$)>&,0, $k*,3$(3$,< $/ d/b*30 %$1$&+8< 5+&+ +50*0 p 2*'()*+< .$)(080:*+$ ^(07+[\0< $/ $,5$)*+8 $/ ,$30&$, )0/0 0, +)*/+ /$()*0(+10,I!  4 ,*(30(*+ 10, 0bC$3*70, $ 1+, +3*7*1+1$, 5&$7*,3+, 5+&+ 0 2/)3%* &/ =,&/  )0/ +,

1*&$3&*c$, $ 5&*0&*1+1$, 1+, 508A3*)+, (+)*0(+*, &$%$&$(3$, + 2*'()*+< 3$)(080:*+ $^(07+[\0< S+j1$< 6$%$,+< ^(1j,3&*+ $ 20/`&)*0 Jk3$&*0&< J1>)+[\0< ^()8>,\0 S0)*+8 $6$,$(7087*/$(30 1+, 2*1+1$,I

!  4, 50,,*b*8*1+1$, 1$ *(A)*0 */$1*+30< $/ */97$*, H>$ 501$/ ,$& 1*,50(*b*8*c+10, 5+&+ 02/)3%* &/ =,&/  $/ )+&g3$& 3$/50&g&*0< 1+, +3*7*1+1$, 1$ 5$,H>*,+ )*$(3A%*)+<1$,$(7087*/$(30 3$)(089:*)0< 59,l:&+1>+[\0 $ +50*0 p )&*+[\0 $ 1$,$(7087*/$(30 1$$/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30< H>$ 5$&/*3$ +)$8$&+& >/ 7g&*0, +(0, + $(3&+1+$%$3*7+ $/ 05$&+[\0 10 5+&H>$I

!  U, &$30&(0, $,5$&+10, 10 2/)3%* &/ =,&/< H>$ ,*(+8*c+/ 7*+b*8*1+1$ %*(+()$*&+ $50,,*b*8*1+1$ 1$ +/0&3*c+[\0 10, *(7$,3*/$(30, (0 D0&*c0(3$ 1$ )*()0 +(0,< 1$,3+)+(10l,$- Z+] 4 :$&+[\0 1$ )$&)+ 1$ 1$c /*8 $/5&$:0, H>+8*%*)+10,I $ Zb] 4 :$&+[\0 1$ >/+&$)$*3+ 303+8 Z%+3>&+/$(30 1+, $/5&$,+,< +8>:>$*,< */50,30, $ 5+:+/$(30 1$ ,+8g&*0,],>5$&*0& + #~ ! b*8D\0 50& +(0I

BNR f0D(, a05n*(, ?(*7$&,*3t D+, *3, $t$ 30 3D$ u0&81_ =0& /0&$ 3D+( !Bh t$+&,< u$ D+7$ $()0>&+:$1 %+)>83t +(1 ,3>1$(3, 30 3D*(n */+:*(+3*7$8t

+(1 +)3 :80b+88t_ =&0/ 5*0($$&*(: /$1*)+8 +(1 (>&,*(: 3&+*(*(: +3 G$n*(: ?(*0( W$1*)+8 2088$:$ *( 3D$ !L!E,< 30 )&$+3*(: + :&+1>+3$ 8$7$8*(3$&(+3*0(+8 &$8+3*0(, )+/5>, *( @080:(+< ^3+8t C>,3 3$( t$+&, +%3$& 3D$ $(1 0% }0&81 }+& ^^< 30 )0(1>)3*(: 0(:0*(: 4(3+&)3*) :$080:*)+8 &$,$+&)D

+(1 &>((*(: &$,$+&)D +(1 3&+*(*(: 5&0:&+/, 0( $7$&t )0(3*($(3 0( $+&3D< f0D(, a05n*(, $/b&+)$, 3D$ u0&81 *( *3, H>$,3 30 8$+&(< n(0u +(11*,)07$&_ U( f0D(, a05n*(, )+/5>,$, *( 2D*(+< S*(:+50&$< ^3+8t +(1 3D$ ?(*3$1 S3+3$,< ,3>1$(3, u0&n )80,$8t u*3D u0&81l&$(0u($1 %+)>83t$k580&*(: *,,>$, &+(:*(: %&0/ &$8*:*0>, 5&+)3*)$, *( +()*$(3 J:t53 30 3D$ )>33*(: $1:$ 0% :$($3*) /$1*)*($_ @t *3, 3&+1*3*0( 0% :80b+8 8$+1$&,D*5 *($1>)+3*0(< &$,$+&)D< ,$&7*)$ +(1 5+3*$(3 )+&$< f0D(, a05n*(, ?(*7$&,*3t D081, +( D0(0&$1 58+)$ +/0(: 3D$ u0&81†, :&$+3$,3 *(,3*3>3*0(, 0% D*:D$&8$+&(*(:_D335-PPu$b_CD>_$1>P+1/*(*,3&+3*0(P5&070,3P5&0:&+/,V,$&7*)$,P*(3$&(+3*0(+8

Page 73: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 73/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

iQ 

!  4 &$)$53*7*1+1$ %+70&g7$8 p 5&050,3+ $ %*80,0%*+ 10 2/)3%* &/ =,&/ 50& 5+&3$ 1$ 5$,,0+, $*(,3*3>*[q$, )0(,>83+1+, 1>&+(3$ 0 5$&A010 1$ &$+8*c+[\0 1$,3$ $,3>10 Z)0(%0&/$ *3$/^^^_!h< +)*/+]< 1$,3+)+(10l,$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30< *(7$,3*10&$,5&*7+10, $ :&+(1$, $/5&$,+, 1$ )0(,3&>[\0I >(*7$&,*1+1$, $ *(,3*3>*[q$, 1$ )*'()*+<3$)(080:*+ $ *(07+[\0I $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30I $ 5&0:&+/+, 1$)005$&+[\0 )*$(3A%*)+< 3$)(089:*)0 $ $/5&$,+&*+8< $/ d/b*30 (+)*0(+8 $ *(3$&(+)*0(+8_

S>:$,3\0 1$ 6*&$3&*cU 2/)3%* &/ =,&/  1$7$ +5&07$*3+& + 050&3>(*1+1$ ,*(:>8+& H>$ ,$ +5&$,$(3+ 5+&+ + ,>+*/58+(3+[\0 $ 05$&+[\0 $/ @&+,A8*+< 1$(3&$ +, H>+*, 1$,3+)+/l,$- Z+] 4 8$:*,8+[\0 (0 6*,3&*30=$1$&+8 ,0b&$ 0 G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ 10 6=I Zb] 4 &$,$&7+ QQ D$)3+&$, $/ g&$+ />*30(0b&$ 1$ @&+,A8*+ 5+&+ $,,+ *(*)*+3*7+I $ Z)] 4 &$)$53*7*1+1$ %+70&g7$8 +0 2/)3%* &/ =,&/ H>$<$/ :$&+8< 3$/ ,*10 1$/0(,3&+1+ 50& 5$,,0+, $ *(,3*3>*[q$, H>$ + $H>*5$ )0(,*1$&+ )0/0503$()*+*, 5+&3$, *(3$&$,,+1+,_ 

:X; FK.'*&* )(& I0#*'#0[*& G&'#('>70/(& %(#( $ !'"31* )' 40)' 

!_  U 2/)3%* &/ =,&/ 1$7$&g ,$& )0()$b*10 $ */58$/$(3+10 $/ )0(%0&/*1+1$ )0/ + 8$:*,8+[\0$,3+b$8$)*1+ 5+&+ 0 G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ 10 6*,3&*30 =$1$&+8< 1$ BEER + BE!B<BNh m$,,$ ,$(3*10 1$7$-!  .$& )0/0 5&*0&*1+1$ 1$ +3>+[\0 0 6$,$(7087*/$(30 a>/+(0 (+ ,>+ +)$5[\0 +/58+I!  S$& >/+ 58+3+%0&/+ *(07+10&+ 5+&+ 5&0/07$& >/ ,+830 (0, S$30&$, S+j1$ $ J1>)+[\0 $

(+ X>+8*1+1$ 1$ O*1+ 5+&+ 301+ + 505>8+[\0 10 6=< J(30&(0< 2$(3&0lU$,3$ $ @&+,*8I!  20(,*1$&+& )0/0 b+,$ %A,*)+ *(*)*+8 + g&$+ 1$ QQ D$)3+&$, (0 S$30& 1$ 28>b$, S>8 /+, (\0

1$*k+& 1$ )0(,*1$&+& 0>3&+, 50,,*b*8*1+1$,_

B_  U 2/)3%* &/ =,&/ 1$7$ ,$& )0()$b*10 $ */58$/$(3+10 )0/0 >/ *.$* &' .'A' (/)/&,8-/#'6,/+  H>$ $/$&:$ (0 )$(g&*0 />(1*+8< + 9'6,*&/&* &' 4'.K*6,-*.$'< $ (\0 )0/0 >/ $(3$1$ 5+&+1*:/+, ,>5$&+10,< )0/0 / 9'6,*&/&* >.&%#$),/+ _ ^,,0 */58*)+< $/ $,5$)*+8< H>$ 02/)3%* &/ =,&/ 1$7$ +103+& +b0&1+:$(, $ 58+($C+/$(30, %>(1+/$(3+10, $/ 5&0C$[q$, (\08*($+&$, $ />83*1*,)*58*(+&$,< $/ 8>:+& 1$ 5&0C$[q$, 8*($+&$, $ %>(1+/$(3+1+, (+%&+:/$(3+[\0 10 )0(D$)*/$(30_

Q_  U 2/)3%* &/ =,&/  1$7$ ,$& )0()$b*10 $ */58$/$(3+10 $/ )0$&'()*+ )0/ +, /01$&(+,)+&+)3$&A,3*)+, $ 3$(1'()*+, 10, ?/@,$/$# &* >.'A/01'  (0 )$(g&*0 />(1*+8<BNM  *()8>*(10 +,50,,*b*8*1+1$,< )+&+)3$&A,3*)+, $ *(3$&+[q$, 1+, ,>+, 1*7$&,+, )+3$:0&*+,< 3+*, )0/07*6.B('+*,< 2'+'# 9*$'),/,#< O*&*# &* >.'A/01'< 2/)3%*# 7*6.'+B8,6'#  ,0b +, ,>+, 1*7$&,+,

&0>5+:$(,< 4'.6*.$)/&')*# &* >.'A/01'  $ 4*.$)'# &* T*8B6,'# * >.'A/01'_R_  U 2/)3%* &/ =,&/ 1$7$ /03*7+& 0 +5$&%$*[0+/$(30 1+, 1*7$&,+, *(*)*+3*7+, H>+(30 + G+&H>$,.$)(089:*)0, (0 6=< 58+($C+1+, $(3&$ BEEB $ BEEN< p 8>c 3+(30 1+, )+&+)3$&A,3*)+, 10 (0705+&+1*:/+ ,0)*+8 l + S0)*$1+1$ 10 20(D$)*/$(30 ; H>+(30 1+, 3$(1'()*+, 10, ?/@,$/$# &*

>.'A/01' (0 )$(g&*0 />(1*+8_h_  U 5&0C$30 10 2/)3%* &/ =,&/ 1$7$ )0(,*1$&+& H>$ Dg />*3+, 05[q$, 5+&+ + $,3&>3>&+ 1+ ,>+

T07$&(+([+_ 6$(3&$ $,,+, 1$,3+)+l,$ + $,3&+3`:*+ 1$ H>$ + T$,3\0 Jk$)>3*7+ ,$C+ $k$&)*1+50& >/+ $(3*1+1$ 1$ 1*&$*30 5&*7+10 $ + T$,3\0 J,3&+3`:*)+< 50& +&3*)>8+[\0 1+, 5+&3$,*(3$&$,,+1+,< $/ $,5$)*+8 0 :07$&(0< $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30< *(,3*3>*[q$, 1$$(,*(0 ,>5$&*0& $ 3`)(*)0< *(,3*3>*[q$, 1$ 2*'()*+ $ .$)(080:*+< *(7$,3*10&$, 5&*7+10, $ +

BNh 6$)&$30 BR_REM< !EPBPBEER< o$* 20/58$/$(3+& iBB< QEP!PBEEM< 6U6= BPBPBEEM< $ 6U6= !LPRPBEEMI o$* 20/58$/$(3+& NRB<6U6= BLP!PBE!B

BNM O*1$< 50& $k$/580- v@+33$88$ +(1 4,,0)*+3*0( 0% ?(*7$&,*3t #$,$+&)D G+&n,< BEEiw< v}JSSmJ#< 2_ }_- BEELwI v.U}mSJm6< 4_ $3 +8- BEELwI

vJmT4#6^U< G_- BEELw< v4mmJ#S.J6.< f_- BEEMw

Page 74: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 74/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

iR 

5&95&*+ T$,3\0 Jk$)>3*7+_ J,,+ $,3&+3`:*+< +103+1+ $/ />*30, ?/@,$/$# &* >.'A/01'  (0,J,3+10, ?(*10, $ ?(*\0 J>&05$*+< 3$/l,$ /0,3&+10 $%*)+c 5+&+ +,,$:>&+& H>$ *(*)*+3*7+/+(3$(D+l,$ %*$8 p ,>+ /*,,\0< )>/5&+ 0, ,$>, 0bC$3*70, $ &$,5$*3$ 0, *(3$&$,,$, 1$ 3010, 0,,$>, )0(,3*3>*(3$,_

M_  U 5&0C$30 10 2/)3%* &/ =,&/ 1$7$ )0(,*1$&+& + +/58+ :+/+ 1$ %0(3$, 1$ +50*0 $ &$)>&,0,5+&+ + */58+(3+[\0 $ 5+&+ + 05$&+[\0 10 $/5&$$(1*/$(30< )0/0 *8>,3&+10 5$8+ $k5$&*'()*+

(+)*0(+8 $ *(3$&(+)*0(+8 10, ?/@,$/$# &* >.'A/01'_i_  X>+(30 p, g&$+, 0> 10/A(*0, 5&*0&*3g&*0,< 0 2/)3%* &/ =,&/ 1$7$&g )0(,*1$&+&-

+] m0 D0&*c0(3$ 1$ +3` >/+ 1`)+1+- Z+] 4, 1$%*(*[q$, )0(3*1+, (+ 8$:*,8+[\0 &$%$&$(3$, +02/)3%* &/ =,&/< b$/ )0/0 +, 70)+[q$, $ )0/5$3'()*+, +3>+*, 10 6=< J(30&(0 $ #$:*\02$(3&0lU$,3$< +,,0)*+(10l+, p b>,)+ 1$ ,08>[q$, 5+&+ 0, 5&0b8$/+, /+*, */$1*+30, 10,>b,3&+30 &$:*0(+8 1$ 5&01>[\0 1$ b$(, $ ,$&7*[0,< *()8>*(10 301+, +, $,%$&+, 1+,0)*$1+1$I $ Zb] 4 $708>[\0 1+, 2*'()*+, 1+ O*1+ $ ,$>, */5+)30, ,0b&$ + &$%0&/+ $+5$&%$*[0+/$(30 10 S$30& S+j1$ (0 @&+,*8< 0 H>$ &$H>$& + %0&/>8+[\0 $ */58$/$(3+[\01$ $,3&+3`:*+, $ 508A3*)+, H>$ 5&0/07+/ + +&3*)>8+[\0 1+ 5&03$[\0 ,0)*+8 >(*7$&,+8 $/,+j1$ )0/ ,$> 503$()*+8 )0/0 7$30& 1$ 1$,$(7087*/$(30 ,0)*0$)0(z/*)0_

b] m+ 5$&,5$)3*7+ 1$ /+*, 1$ >/+ 1`)+1+- Z+] U, 5&0:(9,3*)0, H>+(30 p +)$8$&+[\0 10 &*3/01$ $708>[\0 1+ )*'()*+< 3$)(080:*+ $ *(07+[\0 $ ,>+, */58*)+[q$, ,0)*0$)0(z/*)+,I $ Zb]4 +/58*+[\0 1+, )0(,$H>'()*+, 10, )>&,0, :&+3>*30, +b$&30,

N_  U 5&0C$30 10 2/)3%* &/ =,&/ 1$7$ )0(,*1$&+& + 50,,*b*8*1+1$ 1$ +)$8$&+& + ,>+ */58+(3+[\0/$1*+(3$ + $,3&>3>&+[\0 */$1*+3+ 1$ 4'.6*.$)/&')*# &* >.'A/01' $/ 5&`1*0, $ *(,3+8+[q$,H>$ %0&$/ 1*,50(*b*8*c+1+, 5+&+ $,,+ %+,$ Z)0/0 0 */97$8 +5+&$(3$/$(3$ 1$,+3*7+10 1028>b$ 10, S$&7*10&$,< p, /+&:$(, 10 o+:0 G+&+(0g]_ J/ 5+&+8$80 )0/ $,,+ >3*8*c+[\03$/50&g&*+< 5&`1*0, ,$&*+/ )0(,3&>A10, (+ b+,$ %A,*)+ H>$ %0& 1$,3*(+1+ +0 2/)3%* &/ =,&/_

L_  U 2/)3%* &/ =,&/ 1$7$&g /03*7+& 0 T07$&(0 $ + ,0)*$1+1$ 10 6=< J(30&(0 $ #$:*\0 2$(3&0l0$,3$ + )0(,3&>*& $P0> +5$&%$*[0+& 0, &$H>*,*30, bg,*)0, (+ &$:*\0 5+&+ 0 ,>)$,,0 1$ >/

5+&H>$ 3$)(089:*)0_ G+&+ 3+(30< 1$7$&g /03*7+& $ )0(3&*b>*& 5+&+ + %0&/>8+[\0 $*/58$/$(3+[\0 1$ >/ 5&0:&+/+ *(07+10& 1$ 1$,$(7087*/$(30 &$:*0(+8< 0 F2)'N*$' O*8,1'

&* G)/#R+,/ * &' ".$').' (/)/ ' <%$%)'e_BNi !E_ 4 */58$/$(3+[\0 10 2/)3%* &/ =,&/  1$7$< )0(3*(>+/$(3$< 0b3$& ,>b,A1*0, + 5+&3*& 1+

+(g8*,$ 1+ $708>[\0 1$ $k5$&*'()*+, +(g80:+, $/ d/b*30 (+)*0(+8 $ />(1*+8< 1$,3+)+(10l,$-Z+]  U 5&0C$30 $ 05$&+[\0 10 2/)3%* &/ =,&/ 1$7$&\0 )0(,*1$&+& +, )+&+)3$&A,3*)+, 10 4').*++

T]4 7"4?< BNN $/ m07+ ^0&H>$< 0b,$&7+(10 H>$-!  6$7$l,$ b>,)+& $,3+b$8$)$& >/ 5&0:&+/+ 1$ )005$&+[\0 )*$(3A%*)+< 3$)(089:*)+ $ 1$

1$,$(7087*/$(30 $/5&$,+&*+8 >(*(10 0 2/)3%* &/ =,&/ $ 0 4').*++ T]4 7"4?[

!  G+&+ 3+(30< ,$&g %>(1+/$(3+8 H>$ + )005$&+[\0 ,$C+ >/+ +[\0 $(3&$ 5+&$,< 5+&+ 0

H>$ +, +3*7*1+1$, (0 2/)3%* &/ =,&/< $/b0&+ 1$7+/ ,$& +1$&$(3$, p, )+&+)3$&A,3*)+, $+0, 1$,+%*0, 1$ >/ 5+A, )0/0 0 @&+,*8< 1$7$&\0 $,3+& (+, %&0(3$*&+, 10 )0(D$)*/$(30$ 3$& $k)$8'()*+ &$)0(D$)*1+ $/ d/b*30 />(1*+8_

Zb]  U 5&0C$30 10 2/)3%* &/ =,&/  1$7$&g 3+/b`/ )0(,*1$&+& 0 b*(z/*0 %0&/+10 5$802/)3%* 7*-E$,6' <%$%)'#6'(* $ 0 2/)3%* 7*6.'+B8,6' &' <%$%)'#6'(*<BNL $/ G0*3*$&< (+=&+([+< 0b,$&7+(10 H>$ 0 2/)3%* 7*-E$,6' &*&,6/&' W O*6)*/01' * "&%6/01'< (02/)3%* &/ =,&/< 5+&+ ,$& 7*g7$8 $ +3*(:*& 0, ,$>, 0bC$3*70,< 1$/+(1+&g-!  T&+(1$ + )+5+)*1+1$ 1$ */+:*(+[\0 5+&+ *(07+& (0 b*(z/*0 &,A*)#1' f *&%6/01' $

+3&*b>*[\0 1$ 5&*0&*1+1$ +0 %+30& *&%6/01' 1$ /010 + >83&+5+,,+& 0 H>$ $k*,3$ (0

BNi vSGUo^6U#U< #_< !LLiw

BNN uuu_)0&($88_$1>P(t)

BNL uuu_%>3>&0,)05$_)0/ $ uuu_3$)D(0508$l%>3>&0,)05$_)0/

Page 75: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 75/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

ih 

2/)3%* 7*-E$,6' <%$%)'#6'(* $ $7*3+& H>$ 1*%*)>81+1$, 0b&*:>$/ 0 2/)3%* &/ =,&/ ++103+& /01$80 1$ ($:9)*0, H>$ 5&*7*8$:*$ + &$)&$+[\0 $/ 1$3&*/$(30 1+ $1>)+[\0I

!  #$)>&,0, 5jb8*)0, $ 1$ /$)$(+, 5&*7+10, 5+&+ +,,$:>&+& >/+ %*80,0%*+ $ >/ /01$801$ ($:9)*0, H>$ 5&*7*8$:*$ + 5&*0&*1+1$ +0 %+30& $1>)+[\0 (0 b*(z/*0 *&%6/01' f

&,A*)#1'I!  ?/+ +&3*)>8+[\0 *(3$(,+ 10, &$,50(,g7$*, 5$80, 5&0:&+/+, (0 2/)3%* 7*-E$,6' &*

"&%6/01' * O*6)*/01'< (0 2/)3%* &/ =,&/< )0/ $/5&$,+,< >(*7$&,*1+1$, $$,5$)*+8*,3+, $/ +/58+ :+/+ 1$ ,$30&$, $ )+/50, 10 )0(D$)*/$(30< *()8>*(10<+5$(+, 5+&+ )*3+& +8:>(, $k$/580,- .$)(080:*+ 1+ ^(%0&/+[\0 $ 20/>(*)+[q$,<G$1+:0:*+< J1>)+[\0< S0)*080:*+< G&01>[\0 1$ W>83*/A1*+,< =A,*)+< 4,3&0(0/*+<a*,39&*+< W+3$/g3*)+< 4(3&05080:*+< T$080:*+< 2*'()*+, G08A3*)+,< #$8+[q$,^(3$&(+)*0(+*,< @*080:*+< 2*'()*+, 1+ S+j1$< W+&n$3*(:< 20/>(*)+[\0 S0)*+8<f0&(+8*,/0 $ W>,$080:*+I

!  2+5+)*1+1$ 1$ $,3+b$8$)$& )005$&+[q$, %&>3A%$&+, )0/ *(*)*+3*7+, +(g80:+, 0>5+&$)*1+,< $/ d/b*30 *(3$&(+)*0(+8_

Z)]  m$,,$ ,$(3*10< 0 2/)3%* &/ =,&/-!  6$7$&g $,3+& +b$&30 + &$)$b$& $/5&$,+,< >(*1+1$, 1$ $(,*(0 $ 1$ 5$,H>*,+ $

$,5$)*+8*,3+, $/ +/58+ :+/+ 1$ ,$30&$, $ )+/50, 10 )0(D$)*/$(30< $ 1$ 5&0/07$&%&>3A%$&+ ,*($&:*+ $(3&$ 3010, $,,$, 5+&3*)*5+(3$,I

!  #$)0(D$)$& H>$ 0, ,$30&$, 5&*0&*3g&*0, ,\0 2*'()*+, 1+ S+j1$ $ J1>)+[\0< /+, H>$ ++3*7*1+1$ 5&*()*5+8 ` + b>,)+ 1+ *(07+[\0 $/ 301+, +, g&$+, $ )+/50, 10)0(D$)*/$(30 H>$ )0(3&*b>$/ 5+&+ 0, )*3+10, ,$30&$,_

Z1]  4 */58$/$(3+[\0 10 2/)3%* &/ =,&/  1$7$ )0(3+& )0/ +8*+([+, $,3&+3`:*)+, )0/>(*7$&,*1+1$,< 0>3&0, ?/@,$/$# &* >.'A/01'< $/5&$,+, $ 0>3&+, $(3*1+1$, $/ d/b*30(+)*0(+8 $ *(3$&(+)*0(+8< *()8>,*7$ 5+&+ )0(3&*b>*& /+*, $%*)+c/$(3$ 5+&+ + )0(,$)>[\010, 0bC$3*70, $,3&+3`:*)0, 1$ 1$,$(7087*/$(30 10 6=< J(30&(0< 2$(3&0lU$,3$ $ 10

@&+,*8_Z$]  U 2/)3%* &/ =,&/  1$7$ 3$& T07$&(+([+ 5&*7+1+ $ 1$7$ )0(3+& )0/ >/+ $(:$(D+&*+

*(,3*3>)*0(+8 H>$ +,,$:>&$ + 5$&/+($(3$ )0$&'()*+ 10 $/5&$$(1*/$(30 )0/ +, ,>+,%>([q$, 5&$)A5>+,_

Z%]  U 2/)3%* &/ =,&/  1$7$ ,$& */58$/$(3+10 )0/0 >/+ +8*+([+ 5jb8*)0l5&*7+1+< )0/&$)>&,0, 1$ +/b+, $,,+, $,%$&+,< $ + ,>+ 05$&+[\0 1$7$ ,$& ,>,3$(3+1+< +1/*3*(10l,$ +b>,)+ 1$ &$)>&,0, 5jb8*)0, 5+&+ *(7$,3*/$(30, $/ 5$,H>*,+ )*$(3A%*)+< 1$,$(7087*/$(303$)(089:*)0 $ *(07+[\0 10, ,$30&$, $ g&$+, 1$ +3>+[\0 10 $/5&$$(1*/$(30_

Z:]  U 2/)3%* &/ =,&/  1$7$ )0(3&*b>*& 5+&+ + )0(,$)>[\0 1$ 5&059,*30, $ 0&*$(3+[q$,5&07$(*$(3$, 1$ $,5$)*+8*,3+, $/ S+j1$< J1>)+[\0 $ 6$,$(7087*/$(30< +(+8*,+1+,

1>&+(3$ + $8+b0&+[\0 1$,3$ J,3>10 G&$8*/*(+&< 3+*, )0/0-*_  .01+, +, 508A3*)+, 5jb8*)+,< ,$C+/ $8+, 7083+1+, +0 /$*0 +/b*$(3$< 3&+(,50&3$ $

$($&:*+< 50& $k$/580< 1$7$/ ,$& 5&0/030&+, 1+ b0+ ,+j1$ 5+&+ + 505>8+[\0_**_  2>/5&$ &$,5$*3+& + )+5+)*1+1$ *(3$8$)3>+8 10, C07$(, $ 0%$&$)$&l8D$, /`3010,

$1>)+)*0(+*, *(07+10&$,< $ (\0 /`3010, 1$ $(,*(0 +b,08>3+/$(3$ >83&+5+,,+10,_FJ/b0&+ 0, +108$,)$(3$, ,$C+/ *S(*)$#  $/ 3$)(080:*+ 1+ *(%0&/+[\0< H>+(10)D$:+/ p %+)>81+1$ ,\0 +b,08>3+/$(3$ *(%+(3*8*c+10, 50*, ,\0 )080)+10, + +,,*,3*&p, +>8+, /$1*+(3$ >/ /`3010 1$ $(,*(0 +b,08>3+/$(3$ >83&+5+,,+10_e

***_  2>/5&$ +,,$:>&+& H>$ 0, +7+([0, 1+ )*'()*+ $ 3$)(080:*+ 1+ ,$:>(1+ 1`)+1+ 10,`)>80 B! 5$&/*3+/ >/+ &$708>[\0 (0 S$30& S+j1$ (0 @&+,*8< :+&+(3*(10 +

>(*7$&,+8*1+1$< H>+8*1+1$ $ &$1>[\0 10, )>,30, 10 +3$(1*/$(30 1$ ,+j1$< +8`/1$ &$,:+3+& 0 5+5$8 10 5+)*$(3$< (\0 /+*, )0/0 >/ ,*/58$, >,>g&*0 1$ ,$&7*[0,</+, )0/0 +8*+10< +/*:0 $ 5+&)$*&0 10 /`1*)0_

Page 76: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 76/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

iM 

*7_  6$7$ D+7$& 0 1$,$(7087*/$(30 1$ D0,5*3+*, 1$ &$%$&'()*+ (+ b>,)+ 1+ *(07+[\0 ;$/ $,5$)*+8 )*$(3A%*)+ $ 3$)(089:*)+ ; 7*,+(10 + &$1>[\0 1$ )>,30,< +>/$(30 (+$%*)g)*+ 10, 3&+3+/$(30, $ ,$&7*[0, $ 1*/*(>*[\0 1$ &*,)0, +0 5+)*$(3$_ G+&+ 3+(30<1$7$&g )0(,*1$&+& 0 1$,$(7087*/$(30 1$-

!  .&+3+/$(30, 5+&+ 10$([+, H>$ D0C$ (\0 ,\0 +1$H>+1+/$(3$ 3&+3+1+,I!  G&93$,$, /+*, b+&+3+, )0/ b+,$ $/ (070, /+3$&*+*, $ (07+, 3$)(080:*+,I!  S*,3$/+, /+*, $%*)*$(3$, 1$ /0(*30&+/$(30 &$/030_

7_  6$7$ D+7$& b>,)+ 1$ )0(3&*b>*[\0 ,*:(*%*)+3*7+ 5+&+ + ,>5$&+[\0 10, 1$,+%*0,Z+/$+[+, $ 050&3>(*1+1$,] 5&$7*,30, 5+&+ + 1`)+1+ 1$ BE!E< 3+*, )0/0-!  4,,$:>&+& +>30(0/*+ $ ,+j1$ +0, /+*, BQ /*8Dq$, 1$ *10,0, ,$/ 5$&1$& 1$

7*,3+ 0, )>*1+10, )0/ + *(%d()*+ $ )0/ + ,+j1$ %A,*)+ $ /$(3+8 10, %>3>&0,b&+,*8$*&0,I

!  O$()$& 0 )$(g&*0 1&+/g3*)0 1$ $5*1$/*+ 1$ 1*+b$3$, 3*50 B $ D*5$&3$(,\0< 0$(%&$(3+/$(30 1$ 5+)*$(3$, )0/ /j83*58+, )0(1*[q$, )8A(*)+,< $ +>/$(30 1+)+&:+ 1$ 10$([+ 1$3$&/*(+1+ 5$8+, 1$/'()*+, ,$(*,< 48cD$*/$&< 1$5&$,,q$, $1*,3j&b*0, ($>&05,AH>*)0,I

!  G&0/07$& + +1$H>+[\0 1+, (07+, 3$)(080:*+, 1*+:(9,3*)+,< 3$&+5'>3*)+, $0&:+(*c+)*0(+*, 1$ /010 + +/58*+& + +>30(0/*+ 10, 5+)*$(3$,< $7*3+(10 + ,>+1$5$(1'()*+ 1$ ,$&7*[0, 1$ $,5$)*+8*,3+,I

!  .&+(,%0&/+& 0 @&+,*8 1$ )0(,>/*10& $/ :&+(1$ 5&01>30& 1$ 3$)(080:*+,/$1*+(3$ *(7$,3*/$(30, $/ )*'()*+ $ 3$)(080:*+ $ +5&0k*/+[\0 10 ,$30& 1$5$,H>*,+ 10 ,$30& 5&01>3*70 )0/0 b+,$ 5+&+ + *(07+[\0I

!  20(3&*b>*& 5+&+ + %0&/+[\0 10 5&0%*,,*0(+8 1+ ,+j1$ (+ 5$&,5$)3*7+ 1$ >/(07+ )8A(*)+ H>$ >(+ 3$)(080:*+ $ D>/+(*,/0< $7*3+(10 + %&+:/$(3+[\0 10)>*1+10 $ + K,(*)*#(*6,/+,_/01' (+ %0&/+[\0 /`1*)+I

!  ^(%0&/+& /$8D0& + 505>8+[\0 b&+,*8$*&+ ,0b&$ ,+j1$I!  G&0/07$& >/ &$5$(,+& 1+ 0&:+(*c+[\0 10 D0,5*3+8< 10 3&+b+8D0 $/ &$1$< 1+

,.$*)6'.#%+$/  $(3&$ 1*%$&$(3$, (A7$*, $ ,$&7*[0,< +5$&%$*[0+(10 0 ,*,3$/++3>+8< +*(1+ 5&$,0 + 5+&+1*:/+, $k+>&*10, $ H>$ (\0 $,3g 5&$5+&+10 5+&+ +,50,,*b*8*1+1$, Cg 1*,50(A7$*, 10 %>3>&0_

7*_  6$7$ D+7$& 5&*0&*c+[\0 10, 1$,+%*0, H>$ +*(1+ $,3\0 50& ,$ &$,087$&I 0 %>3>&0 (\0,$ *(3$&$,,+ 50& 1$,+%*0, &$,087*10,_ 4,,*/ 50& $k$/580< 0 1$,+%*0 1+ /0&3+8*1+1$/+3$&(0l*(%+(3*8 (0 @&+,*8 %0* 7$()*10< >&:$ +:0&+ $(%&$(3+& 10$([+, )0/58$k+, $0($&0,+,< 0 H>$ &$H>$&< $(3&$ 0>3&0,< 3+(H>$, 1$ 5$(,+/$(30 $ +[\0 )+5+c$, 1$5&050& &$%0&/+, $/ 3010, 0, 10/A(*0,< 3+*, )0/0 508A3*)0< )>83>&+8 $,0)*0$)0(z/*)0_

7**_ 6$7$ D+7$& )0/b+3$ p +3>+8 1$,*(1>,3&*+8*c+[\0 10 @&+,*8< 5+&+ 0 H>$ 0 2/)3%* &/

=,&/ 1$7$&g-!  43>+& )0/ %0)0 (0, 5&0b8$/+, 1$ +b&+(:'()*+ (+)*0(+8I!  #$)0(D$)$& $ 7+80&*c+& 0 5&0)$,,0 1$ 5+3$(3$+/$(30I!  47+([+& (+, 7g&*+, +b0&1+:$(, 3&+(,1*,)*58*(+&$, $ />83*1*,)*58*(+&$,< 1*+(3$

10 H>+1&0 (+)*0(+8 1$ >/+ )*'()*+ H>$ +*(1+ ` />*30 F&*(/)$/-*.$/+,_/&/eI!  J,3*/>8+& +, 5+&)$&*+, (0 d/b*30 (+)*0(+8 $ *(3$&(+)*0(+8< )0/0 %0&/+ 1$

1$,)0()$(3&+& $ 1$,)$(3&+8*c+& + )*'()*+ (+)*0(+8 $ 3+/b`/ 1$ 5&0/07$&/+*0& */5+)30 :80b+8 1+ )*'()*+ H>$ +H>* %+c$/0,_

7***_  6$7$ ,$& )0(,*1$&+10 H>$< $/ BEB!< + &0b93*)+< + (+(03$)(080:*+< + :$(`3*)+ $

301+, +, )*'()*+, +7+([+1+, %+&\0 5+&3$ 10 )03*1*+(0 1+ /$1*)*(+ $ H>$< 50&)0(,$:>*(3$< 0 /`1*)0 ($)$,,*3+&g 1$ >/ ,+b$& />*30 /+*0& 10 H>$ $8$ 3$/ D0C$5+&+ +1/*(*,3&+& 3010, $,,$, &$)>&,0,_

Page 77: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 77/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

ii 

*k_  6$7$&g ,$& +5$&%$*[0+10 0 )>&&A)>80 +3>+8 1+, %+)>81+1$, 1$ /$1*)*(+ 1$ /010 +)0(,*1$&+&< )+1+ 7$c /+*,< + &$+8*1+1$ $5*1$/*089:*)+ $ +, &$+*, ($)$,,*1+1$, 1+505>8+[\0 10 @&+,*8< b$/ )0/0 p, )+&+)3$&A,3*)+, 10 (070 5+&+1*:/+ ,0)*+8 $/d/b*30 />(1*+8 ; + S0)*$1+1$ 10 20(D$)*/$(30< $(3&$ +, H>+*, >/ 5$(,+/$(30)+1+ 7$c /+*, +,,0)*+10 p )0/58$k*1+1$ $ (\0 p ,*/58*%*)+[\0 10, 5&0b8$/+,< +

7+80&*c+[\0 1+ ,.$*)&,#6,(+,./),&/&* * $)/.#&,#6,(+,./),&/&*< $ + +/58*+[\0 1+)0($)3*7*1+1$ $(3&$ 5$,,0+,< :&>50, $ *(,3*3>*[q$,_k_  6$7$&g ,$& )0(3$/58+1+ + ,$H>'()*+ 1+ -*&,6,./ $)/.#+/6,'./+` Z+] .&+(,%$&'()*+

10, &$,>83+10, 10 8+b0&+39&*0 5+&+ + 5&g3*)+ )8A(*)+I Zb] J,3>10, H>+(30 p$%$3*7*1+1$ 10, 3&+3+/$(30,< 1+, 1&0:+, $ 10, 5&01>30, 5&01>c*10,I $ Z)]=0&/>8+[\0 1$ 508A3*)+ H>+(30 + 1*&$3&*c$, $ $,3>10, $5*1$/*089:*)0, H>$ 3$(D+/*/5+)30 &$8$7+(3$ (+, 508A3*)+, 1$ ,+j1$ $ (0 1$,$(7087*/$(30 1$ 5&01>30,_BLE 

k*_  6$7$&g ,$& )0(,*1$&+10 H>$- Z+] U @&+,*8 ` +83+/$(3$ 1$5$(1$(3$ 1$ */50&3+[\01$ (070, %g&/+)0, $ /$1*)+/$(30,< $H>*5+/$(30, 1$ ,+j1$< /+3$&*+*, Z9&3$,$, $5&93$,$,]< D$/01$&*7+10,< 7+)*(+, $ *(,>/0, 5+&+ 0 1*+:(9,3*)0 1$ 10$([+,I Zb]

m0 @&+,*8< + )+1$*+ 5&01>3*7+ 1$ ,+j1$ &$5&$,$(3+ Nˆ 10 G&01>30 ^(3$&(0 @&>30</07*/$(3+(10 )$&)+ 1$ #~ !ME b*8Dq$, 50& +(0 $ $/5&$:+< 1*&$3+ 0>*(1*&$3+/$(3$< (07$ /*8Dq$, 1$ 5&0%*,,*0(+*,I Z)] 4 )*'()*+ $ 3$)(080:*+ $/ ,+j1$&$5&$,$(3+/< 50&3+(30< >/ ,$:/$(30 $,3&+3`:*)0 (+ b>,)+ 1$ ,0b$&+(*+ 10 G+A,I$ Z1] 4, ,08>[q$, &$H>$&$/ ,*($&:*+ %+)>81+1$, $ *(,3*3>*[q$, $/ +/58+ :+/+ 1$10/A(*0,< 3+*, )0/0 /$1*)*(+< $(:$(D+&*+< %A,*)+< b*03$)(080:*+ $ H>A/*)+_

ZD]  U 2/)3%* &/ =,&/ 1$7$ ,$& )0()$b*10 )0/0 >/ $8$/$(30 1+ &$1$ b&+,*8$*&+ 1$ ?/@,$/$#

&* >.'A/01' 1$ )8+,,$ />(1*+8< +3>+(10 $/ &$1$ )0/ 0>3&0, ?/@,$/$# &* >.'A/01' (0G+A, $ (0 $k3$&*0&< )+5+c$, 1$ +3&+*& $ /03*7+& *(7$,3*/$(30, 5&*7+10, (+)*0(+*, $*(3$&(+)*0(+*, $ :$&+& 5&01>30, $ $/5&$,+, *(07+10&$, $ )0/5$3*3*70,

*(3$&(+)*0(+8/$(3$_ J,,+ +3>+[\0 $/ &$1$ ,*:(*%*)+< 50& $k$/580< H>$ 0 2/)3%* &/ =,&/ (\0 ($)$,,*3+ 1*,50& ; 5$80 /$(0, (0 )>&30 $ /`1*0 5&+c0 ; 1$ >/+ ^()>b+10&+ 1$J/5&$,+,< >/+ 7$c H>$ 501$ $,3+b$8$)$& )0(7'(*0 )0/ + ^()>b+10&+ 1$ J/5&$,+, 1026. ; ?(*7$&,*1+1$ 1$ @&+,A8*+< $/b0&+ 0 80)+8 %A,*)0 1$ 3&+b+8D0 1+ $/5&$,+ *()>b+1+50,,+ +3` ,$& $/ 8+b0&+39&*0, (0 2/)3%* &/ =,&/< (+ 8*(D+ 10 G#UJ.4< 1+ J/b&+5+_BL! 

Z*]  U 2/)3%* &/ =,&/ 1$7$ )0(3&*b>*& 5+&+ + )0(,$)>[\0 10, b@N*$,A'# * J*$/# &' J,+5.,'U

1+ Um?< *()8>,*7$ 5+&+ %+)*8*3+& + ,>+ *(3$&+[\0 )0/ ?/@,$/$# &* >.'A/01'< *(,3*3>*[q$,1$ $(,*(0 $ 5$,H>*,+ $ $/5&$,+, $/ d/b*30 *(3$&(+)*0(+8 $ + 0b3$([\0 1$ +50*0 50&5+&3$ 1$ 5&0:&+/+, 1$ )005$&+[\0 b*8+3$&+8 $ />83*8+3$&+8< )0/0 0 2)'8)/-/ &/#

T/0c*# H.,&/# (/)/ ' ;*#*.A'+A,-*.$'  ; Gm?6BLB  $ G&0:&+/+, 1$ 2005$&+[\0 1+

?(*\0 J>&05$*+_

BLQ

 ZC]  U 2/)3%* &/ =,&/ 1$7$ +5&07$*3+& + 050&3>(*1+1$ ,*(:>8+& H>$ ,$ +5&$,$(3+/ 5+&+ +,>+ */58+(3+[\0 $ 05$&+[\0 $/ @&+,A8*+< 1$(3&$ +, H>+*, 1$,3+)+l,$ + $k*,3'()*+ 1$8$:*,8+[\0 (0 6*,3&*30 =$1$&+8 ,0b&$ 0 G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ 10 6=<$,3+b$8$)$(10 )0/0 %0)0, 5&*0&*3g&*0, + S+j1$< + J1>)+[\0< 0 $(,*(0 $ 06$,$(7087*/$(30 a>/+(0< $ &$,$&7+(10< 5+&+ + *(*)*+3*7+< QQ D$)3+&$, $/ g&$+(0b*8A,,*/+ 1$ @&+,A8*+_

BLE D335-PP%0&>(,_b)_>(*)+/5_b&P4&H>*70,ˆBE@*b*03$)+ˆBEO*&3>+8PG+8$,3&+,P=0&>/ˆBEBMˆBEERˆBEBE!!P=0&>/VJ1>+&10Wr&*$:$&_51%

BL! D335-PPD03,*3$,_,)3_$/b&+5+_b&P5&0$3+

BLB uuu_5(>1_0&:_b&

BLQ uuu_)0/>(*1+1$%b_)0/_b&Pu$bP*(1$kV$>&0_5D5

Page 78: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 78/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

iN 

X; +$)*,$ /$./*0'1(, * $%*#(/0$.(, %#$%$&'$ %(#( $ !'"31* )' 40)' 

J,3$ )+5A3>80 1$,)&$7$ 0 /01$80 )0()$*3>+8 5&050,30 5+&+ 0 2/)3%* &/ =,&/< )0()$b*10 + 5+&3*&1+, 6*&$3&*c$, %0&/>8+1+, 5+&+ 0&*$(3+& 0 3&+b+8D0< *()8>*(10 + 8$:*,8+[\0 10 6*,3&*30 =$1$&+8&$%$&$(3$ +0 2/)3%* &* 4,5.6,/U 7*6.'+'8,/ * >.'A/01' &' ;<Z

BLR 

X;U; G.M1()#(2*.'$ /$./*0'1(,

U 2/)3%* &/ =,&/  $(H>+1&+l,$ (+ )+3$:0&*+ 1$ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' =,.6%+/&' /

H.,A*)#,&/&* a 0>  / >.#$,$%,01' &* 4,5.6,/ * 7*6.'+'8,/ C >47hU (0 >(*7$&,0 10,  ?/@,$/$# &*

>.'A/01'< $/ )0(%0&/*1+1$ )0/ 5&050,3+ +5&$,$(3+1+ (+ 20(%$&'()*+ W>(1*+8 1+ >.$*)./$,'./+

 P##'6,/$,'. 'L 96,*.6* 2/)X# /.& P)*/# 'L >..'A/$,'. f >P92 Z P##'6,/01' >.$*)./6,'./+ &* 2/)3%*#

7*6.'+B8,6'# * ?/@,$/$# &* >.'A/01']< $/ BE!Q< $/ #$)*%$_BLh 

J/ BE!B< + ^4SG &$3*&0> 10 ,$> 50&3+8 + 1$%*(*[\0 +3` $(3\0 +103+1+ 1$ G+&H>$ .$)(089:*)0 $5+,,0> + *(%0&/+& H>$ 0 2/)3%* 7*6.'+B8,6' ` >/ 3*50 +83+/$(3$ $,5$)*+8*c+10 1$ ?/@,$/$

&* >.'A/01'< 0 H>+8 ` )0/5&$$(1*10 )0/0 >/+ *(*)*+3*7+ H>$< /$1*+(3$ >/+ )0(C>:+[\0

1*(d/*)+ $ *(07+10&+ 1$ 508A3*)+,< 5&0:&+/+,< $,5+[0, %A,*)0, $ *(,3+8+[q$, 1$ H>+8*1+1$ $,$&7*[0, 1$ +830 7+80& +:&$:+10< 1$,$/5$(D+ +, ,$:>*(3$, %>([q$,- BLM 

!  J,3*/>8+ $ :$&$()*+ 0 %8>k0 1$ )0(D$)*/$(30 $ 3$)(080:*+ $(3&$ >(*7$&,*1+1$, $ $/5&$,+,I!  =+)*8*3+ + )0/>(*)+[\0 $(3&$ $/5&$,+,< $/5&$,g&*0,< 5$,H>*,+10&$, $ 0>3&0, 5&0%*,,*0(+*,I!  G&050&)*0(+ +/b*$(3$, H>$ &$%0&[+/ + )>83>&+ 1$ *(07+[\0< 1$ )&*+3*7*1+1$ $ 1+ H>+8*1+1$I!  .$/ ,$> %0)0 ,0b&$ $/5&$,+, $ *(,3*3>*[q$, 1$ 5$,H>*,+< b$/ )0/0 ,0b&$ 0, $/5&$,g&*0, $ 0,

F3&+b+8D+10&$, 10 )0(D$)*/$(30eI!  =+)*8*3+ + )&*+[\0 1$ $/5&$,+, /$1*+(3$ *()>b+[\0 $ 1$,10b&+/$(30, 1$ $/5&$$(1*/$(30,

Z,5*(l0%%,] $ +)$8$&+ 0 )&$,)*/$(30 1+, $/5&$,+, 1$ 5$H>$(0 $ /`1*0 50&3$I

!  G+&3*)*5+ 1$ &$1$ H>$ &$j($< $/ d/b*30 :80b+8< $/5&$,+, *(07+10&+, $ *(,3*3>*[q$, 1$ 5$,H>*,+<%+)*8*3+(10 + *(3$&(+)*0(+8*c+[\0 1$ $/5&$,+,_

?/ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' =,.6%+/&' / H.,A*)#,&/&*  Z0> / >47 ]< $/ )0(%0&/*1+1$)0/ + )*3+1+ 5&050,3+< ` >/+ 1+, )+3$:0&*+, 10 >(*7$&,0 10, ?/@,$/$# &* >.'A/01'  $ H>$<+8`/ 10, +3&*b>30, :$&+*, 1$,,$, a+b*3+3, Z*(1*)+10, (+ 3+b$8+ /+*, +b+*k0]< +5&$,$(3+/ +,,$:>*(3$, )+&+)3$&A,3*)+, $,5$)A%*)+,-

!  S$>, 5+&3*)*5+(3$, ,\0 $/5&$,+, $ 0>3&0, +30&$, 1+ *(07+[\0 80)+8*c+10, $/ */97$*,5&9k*/0, >(, 10, 0>3&0,< (+ @+,$ =A,*)+< )0/ )0(3&+30 )0/ + T07$&(+([+I

!  4 ,>+ @+,$ =A,*)+ $/ :$&+8 ` 5&05&*$1+1$ 1+ ?(*7$&,*1+1$ +0 1+ ^2. p H>+8 0 G+&H>$ `7*()>8+10< $ 501$ 3$& />*30, %0&/+30,< *()8>*(10 */97$*, 1*,,$/*(+10, (0 3$)*10 >&b+(0 $(0 3$&&*39&*0I

!  4 5&*0&*1+1$ 1$ +1/*,,\0< (0 G+&H>$< ` +3&*b>A1+ + $/5&$,+, (+,)$(3$, 1$)0&&$(3$, 1$+3*7*1+1$, +)+1'/*)+, Z#$/)$C%(#] 0> 1$ 1$,10b&+/$(30, 1$ $/5&$,+, Z#(,.C'LL#] H>$5+&3*)*5+/ 1$ 5&0C$30, )005$&+3*70, H>$ )0(:&$:+/ + ?(*7$&,*1+1$ 0> + ^2. p H>+8 ,$7*()>8+ 0 a+b*3+3_

Jk$/580, 1$ 2/)3%*# 4,*.$RL,6'# * 7*6.'+B8,6'# =,.6%+/&'# / H.,A*)#,&/&* a 0>  /

>.#$,$%,0c*# &* 4,5.6,/ * 7*6.'+'8,/] ,\0 0 7*6.'(%6 Z#S]< 0 2%)&%* O*#*/)6K 2/)X  ZJ?4]< '

9/.&,/ 96,*.6* /.& 7*6K.'+'8M 2/)X   ZJ?4]< 0 2'+,# &* 7*6.'+'8,/  Z7*()>8+10 p =>(1+[\02$(3&0 1$ G$,H>*,+ $ 6$,$(7087*/$(30 ; 2GH6< 2+/5*(+,] $ 0 4').*++ T]4 7"4? ZJ?4]_BLi 

BLR

 6$)&$30 BR_REM< !EPBPBEER< o$* 20/58$/$(3+& iBB< QEP!PBEEM< 6U6= BPBPBEEM< $ 6U6= !LPRPBEEMI o$* 20/58$/$(3+& NRB< BLP!PBE!BI 6U6=BLP!PBE!BBLh

 vSGUo^6U#U< #_ $3 +8_< BE!Q l #$)*%$w< vSGUo^6U#U< #_< BE!R ; W+(+>,wBLM

 D335-PPuuu_*+,5_u,Pu$bP:>$,3P3D$l&08$l0%l,35,l+(1l*((07+3*0(l+&$+,IC,$,,*0(*1ƒ1RLMiB)hb)EEEEi%+bML+MM))BRNBLi

 uuu_5>)&,_b&I D335-PP5>&1>$&$,$+&)D5+&n_)0/I uuu_,,35_0&:I uuu_)5H1_)0/_b&I uuu_)0&($88_$1>P(t)

Page 79: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 79/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

iL 

I*?0.056$ )* M'C0&'& )* G.#B'IJ#BLN 

?/ ?/@,$/$ &* >.'A/01' ` >/ /-@,*.$* )>C0, $8$/$(30, )0(,3*3>*(3$, Z)*&)>(,3d()*+,< 0bC$30,$ )0(1*[q$,]BLL %+70&$)$/ 0 5&0)$,,0 1$ *(07+[\0<QEE $ H>$ )0(3+ )0/ 0, ,$:>*(3$, 5&*()*5+*,+3&*b>30,-

C(E*,( X;U; "#0./0%(0& ('#0E1'$& 7*#(0& )$& M'C0&'&% )* G.#B'IJ#

cEL*'0N$& !  T$&+& )+5+)*1+1$ 80)+8 $ &$:*0(+8 ,>,3$(3g7$8 5+&+ + *(07+[\0 $/ 3010, 0, 10/A(*0, 1+, +3*7*1+1$,D>/+(+,I

!  20(3&*b>*& 5+&+- Z+] 20(,3&>*& >/ 5&0)$,,0 1$ 1$,$(7087*/$(30 80)+8 $ &$:*0(+8 ,>,3$(3g7$8< ,0)*+8/$(3$

&$,50(,g7$8 $ )0/5$3*3*70 (+ J)0(0/*+ T80b+8*c+1+IQE!

  $ Zb] + S>5$&+[\0 10, 1$,+%*0, :80b+*, )&A3*)0,<(+ 5$&,5$)3*7+ 10 G&0C$30 10 W*8'(*0 1+ Um?_

QEB 

<(&* JK&0/( U $,5+[0 :$0:&g%*)0 $/ H>$ 0, 5+&3*)*5+(3$, 10 ?/@,$/$  $,3\0 80)+8*c+10, $ 1$,$(7087$/ +, ,>+,+3*7*1+1$,_

"(#'0/0%(.'*& 430&$, 1+ *(07+[\0 l $/ $,5$)*+8 T07$&(0< 4)+1$/*+< J/5&$,+, $ U&:+(*c+[q$, 1+ S0)*$1+1$ 2*7*8QEQ

 l H>$,$ )0/58$/$(3+/ $ &$%0&[+/ +, ,>+, +[q$,_

A$N*#.(.5( Jk*,3$ >/+ $,3&>3>&+ +3*7+ 1$ T07$&(+([+< H>$ 3+(30 501$ ,$& 1$,$/5$(D+1+ 50& >/+ $(3*1+1$ %0&/+8H>+(30 50& >/ )0(C>(30 1$ $(3*1+1$, $ 1$ *(*)*+3*7+, 1+ ,0)*$1+1$_

QER 

F*#N05$& 4 T07$&(+([+ %0&($)$ +0, 5+&3*)*5+(3$, Z0> 1*,50(*b*8*c+ /$1*+(3$ 3$&)$*&0,] ,$&7*[0, )0/0-!  W$)+(*,/0, H>$ 5&0/07$/ + ,*($&:*+ $ + *(3$&+[\0 $/ &$1$ 10, 5+&3*)*5+(3$, $(3&$ ,* $ )0/ 0,

D0/980:0, $/ 0>3&0, 80)+*, $ )0/ 0 /$&)+10I!  4)$,,0 + 5&0C$30, )005$&+3*70, 1$ GY6< 8+b0&+39&*0, +7+([+10, 1$ GY6< $ 3$)(080:*+, $ )0/5$3'()*+,

1*,50(*b*8*c+1+, 5$80, 1$/+*, +30&$, 1+ *(07+[\0I!  4)$,,0 + */97$*, $ *(%&+$,3&>3>&+, 1$ H>+8*1+1$I!  450*0 $/ +,5$)30, ($)$,,g&*0, +0 1$,$(7087*/$(30 $/5&$,+&*+8< $/ $,5$)*+8 $/ +,5$)30, 3`)(*)0,<

+1/*(*,3&+3*70,< C>&A1*)0,< %*(+()$*&0, $ )0/$&)*+*,_

-#0(56$ *

)*&*.N$,N02*.'$

)* *2%#*&(&

4 T07$&(+([+ 5&0/07$< (0 d/b*30 1+ @+,$ =A,*)+-!  U 1$,$(7087*/$(30 1+ )>83>&+ 10 $/5&$$(1$10&*,/0I!  4 )&*+[\0 $ 1$,$(7087*/$(30 1$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30< 5&*()*5+8/$(3$ + 5+&3*& 10

)+5*3+8 *(3$8$)3>+8 %0&/+10 5$80, +30&$, &$:*0(+*, 1$ *(07+[\0 $ 10, )0(D$)*/$(30, :$&+10, 50& $,,$,+30&$,I

!  43&+[\0< *(,3+8+[\0 $ 1$,$(7087*/$(30< (+ @+,$ =A,*)+< 1$ )$(3&0, 1$ GY6< >(*7$&,*1+1$,< $,)08+,3`)(*)+, $ 8*(D+, 1$ 5&01>[\0 1$ +83+ 3$)(080:*+ 5&07$(*$(3$, 1$ 0>3&+, &$:*q$, 0> 5+A,$, $ H>$

)0/58$/$(3$/ 0 ,>b,3&+30 5&01>3*70 80)+8 0> &$:*0(+8I!  6$,$(7087*/$(30 $ +3&+[\0 1$ %>(10, $ $/5&$,+, 1$ )+5*3+8 1$ &*,)0_

-$.)05Y*& 7*#(0& 4 :07$&(+([+ 5&0/07$ )0(1*[q$, 80)+*,< &$:*0(+*, $ (+)*0(+*, 5+&+ 0 ,>)$,,0 10, ?/@,$/$# &* >.'A/01'<)0/0-

QEh 

!  G05>8+[\0 )0/ $8$7+10 (A7$8 1$ $1>)+[\0I!  Jk)$8$(3$ )+5+)*1+1$ $/ 5$,H>*,+ )*$(3A%*)+ $ 1$,$(7087*/$(30 3$)(089:*)0I!  S$&7*[0, 1$ H>+8*1+1$I!  J8$7+1+ H>+8*1+1$ 1$ 7*1+I!  o*b$&1+1$ 1$ 5$(,+/$(30 $ 1$ $k5&$,,\0I!  S>b,3&+30 C>&A1*)0 +1$H>+10 +0 1$,$(7087*/$(30 1$ ($:9)*0,I!  4/b*$(3$ %+70&g7$8 +0 1$,$(7087*/$(30 1$ $/5&$$(1*/$(30,I!  6*g80:0 %&>3A%$&0 $(3&$ T07$&(0l4)+1$/*+lJ/5&$,+,I!  20/5&0/$3*/$(30 10, 5+&3*)*5+(3$, $/ &$8+[\0 +0, 1$,3*(0, 10 ?/@,$/$ &* >.'A/01'< &$:*\0 $ G+A,_

BLN vSGUo^6U#U< #_I $3 +8_< BE!Q ; #$)*%$w< vSGUo^6U#U< #_I $3 +8_< BE!! l G0&30 48$:&$I $ BE!B l =0c 10 ^:>+[>w< vSGUo^6U#U< #_ < BE!R l W+(+>,w

BLL uuu_/$&&*+/lu$b,3$&_)0/P1*)3*0(+&tP$(7*&0(/$(3

QEE J/ $,5$)*+8 + ,.'A/01' ./ *#L*)/ $*6.'+B8,6/< (+ 5$&,5$)3*7+ 10 W+(>+8 1$ U,80- G&050,3+ 1$ 6*&$3&*c$, 5+&+ 208$3+ $ ^(3$&5&$3+[\0 1$ 6+10,,0b&$ ^(07+[\0 .$)(089:*)+< U26J $ ?(*\0 J>&05$*+< .&+1_- #*0 1$ f+($*&0- =^mJG< BEEM- D335-PP10u(80+1_%*($5_:07_b&P*/5&$(,+P0,80B_51%

QE! ^,,0 ,*:(*%*)+< $(3&$ 0>3&0,< + )&*+[\0 1$ 50,30, 1$ 3&+b+8D0 $/ 3010, 0, (A7$*, $ ,$30&$,< $,5$)*+8/$(3$ (0, *(3$(,*70, $/ )0(D$)*/$(30_

QEB

 uuu_>(/*88$((*>/5&0C$)3_0&:QEQ 20(%0&/$ 0 @+()0 W>(1*+8 Z}0&81 @+(n]< +, U&:+(*c+[q$, 1+ S0)*$1+1$ 2*7*8 $(:80b+/ $(3*1+1$, )0/0 U&:+(*c+[q$, m\0 ; T07$&(+/$(3+*,<

,*(1*)+30,< +,,0)*+[q$,< 0&:+(*c+[q$, 1$ )>(D0 &$8*:*0,0< /07*/$(30, 1$ 5070, *(1A:$(+,< %>(1+[q$, $ />*3+, 0>3&+,- uuu_u0&81b+(n_0&:QER

 O*1$< 50& $k_- GU#.J#< W_ 4+%#$*) /.& $K* T*Y "6'.'-,6# 'L 4'-(*$,$,'.#< a+&7+&1 @>,*($,, #$7*$u< m07_; 6$)_ !LLNQEh

 O*1$- v42JWUTo?< 6_< $3 +8_ BE!Bw< vSJmU#< 6_I $3 +8_ BEELw< vSGUo^6U#U< #_I 4?6y< f_ BEENw

Page 80: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 80/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

NE 

X;R; cEL*'0N$& )$ !'"31* )' 40)' 

!  =0/$(3+& + */58+(3+[\0 $ 03*/*c+& + )+5+)*3+[\0 )*$(3A%*)+ 1$ )$(3&0, 1$ &$%$&'()*+ $/1$,$(7087*/$(30 D>/+(0< 5$,H>*,+< $,3>10,< $(,*(0< $1>)+[\0 $ ,+j1$ 1+ &$:*\0 10 6= $ 10,$> $(30&(0_

!  20(3&*b>*& 5+&+ :$&+&< (+ &$:*\0< )+5+)*1+1$ 80)+8 ,>,3$(3g7$8 5+&+ + *(07+[\0 $/ 3010, 0,

,$30&$, 1+ +3*7*1+1$ D>/+(+_!  20(3&*b>*& 5+&+ 0 5&0)$,,0 1$ 1$,$(7087*/$(30 &$:*0(+8 ,>,3$(3g7$8< ,0)*+8/$(3$

&$,50(,g7$8 $ )0/5$3*3*70 (+ J)0(0/*+ T80b+8*c+1+_!  20(3&*b>*& 5+&+ :$&+&< (+ &$:*\0< >/+ 58+3+%0&/+ ,>,3$(3g7$8 5+&+ + 5$&/+($(3$ )&*+[\0 $

1$,$(7087*/$(30 1$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30 $ )0/5$3*3*7+,< $/ $,5$)*+8 $/g&$+, $/$&:$(3$, 1$7*10 p +)$8$&+[\0 10 &*3/0 1$ $708>[\0 1+ )*'()*+ $ 3$)(080:*+ $ H>$)0(3&*b>+/ 5+&+ + S+j1$ )0/5&$$(1*1+ (+ ,>+ +)$5[\0 58$(+< 3+*, )0/0 )0/0 + )0(C>:+[\01+ /$1*)*(+< (+(03$)(080:*+< b*03$)(080:*+< &0b93*)+< $ 3$)(080:*+ 1+ *(%0&/+[\0 $)0/>(*)+[q$,_

!  20(3&*b>*& 5+&+ + &$,08>[\0 10, 1$,+%*0, :80b+*, )&A3*)0,_

X;a; F*'$#*& %#0$#0'W#0$& $1 ?$/$& )$ !'"31* )' 40)' 

U, %0)0, 10 2/)3%* &/ =,&/ ,\0-!  6$,$(7087*/$(30 D>/+(0 (+ ,>+ +)$5[\0 +/58+I $/ $,5$)*+8 H>+(30 p S+j1$< J1>)+[\0

Z*()8>*(10 0 $(,*(0 $ + )>83>&+] $ X>+8*1+1$ 1$ O*1+ 5+&+ 301+ + 505>8+[\0_!  4 )0(C>:+[\0 1$ 10/A(*0, 50&3+10&$, 1$ %>3>&0 Z)0/0 (+(03$)(080:*+< &0b93*)+<

*(%0&/g3*)+< b*03$)(080:*+< b*080:*+ ,*(3`3*)+< %0(3$, ,>,3$(3g7$*, $ (\0l508>$(3$, 1$$($&:*+< $ /*)&0$8$3&z(*)+] 7*,+(10 +58*)+[q$, 5+&+ ,>b,*1*+& 0 1$,$(7087*/$(30 D>/+(0(+ ,>+ +)$5[\0 +/58+_

J,,$, %0)0, +17'/-a) 6+, 8$:*,8+[q$, +,,0)*+1+, +0 2/)3%* &/ =,&/< (0 d/b*30 10 6= $ 10 G+A,Ib) 6+, ($)$,,*1+1$, 1$ 58+3+%0&/+, 1$ *(07+[\0 5+&+ /03*7+& $ ,>b,*1*+& + &$%0&/+ $

+5$&%$*[0+/$(30< (0 6= $ J(30&(0 $ (0 @&+,*8< 10 1$,$(7087*/$(30 D>/+(0 (+ ,>++)$5[\0 +/58+< $/ $,5$)*+8 H>+(30 p S+j1$< J1>)+[\0 Z*()8>*(10 0 $(,*(0 $ + )>83>&+] $X>+8*1+1$ 1$ O*1+ 5+&+ 301+ + 505>8+[\0I

c) 6$ 5&0:(9,3*)0, H>+(30 p $708>[\0 1+ )*'()*+< 3$)(080:*+ $ *(07+[\0 $ ,>+, */58*)+[q$,,0)*0$)0(z/*)+, ,>:$&$/ H>$-

"  4 @*080:*+< + @*03$)(080:*+< + @*080:*+ S*(3`3*)+QEM  $ +, 2*'()*+, 1+ S+j1$< 1$7*10 p+)$8$&+[\0 10 &*3/0 1$ 5&0:&$,,0 1+ 2*'()*+ $ .$)(080:*+ $ p )&$,)$(3$ )0(C>:+[\0 1$

$,5$)*+8*1+1$, $ *(,3*3>*[q$, 5+&+ *1$(3*%*)+& $ ,>5$&+& 1$,+%*0, )+1+ 7$c /+*,)0/58$k0,< ,>58+(3+&\0 + %A,*)+ )0/0 )+/50, /+*, */50&3+(3$, 10 50(30 1$ 7*,3+)*$(3A%*)0 $ $)0(z/*)0IQEi 

"  U ,$30& 1+ .$)(080:*+ 1+ ^(%0&/+[\0 $ 20/>(*)+[q$, ; .^2 $k5$&*/$(3+&g >/+$708>[\0 $k3&+0&1*(g&*+ 1$7*10 p $708>[\0 ,>,3$(3+1+ 10, )*&)>*30, *(3$:&+10,< H>$3'/ 10b&+10 1$ )+5+)*1+1$ $ &$1>c*10 0 ,$> 5&$[0 + )+1+ !N /$,$,< 3$(1'()*+ H>$1$7$ )0(3*(>+& (+, 5&9k*/+, 1`)+1+,< *()8>,*7$ 1$7*10 +0, &$)$(3$, +7+([0, (+$8$3&z(*)+ H>d(3*)+< )0(%0&/$ *8>,3&+10 (+ =*:>&+ O_!I

"  J(3&$ 0, b$(, $ ,$&7*[0,< H>$ $,3+&\0 1*,50(A7$*, (0 /$&)+10 />(1*+8< :+(D+&\01$,3+H>$ 0, 5&05*)*+10, 5$8+ )0(C>:+[\0 1$ 1*7$&,0, ,$30&$,< &$>(*(10< 50& >/ 8+10<

,$30&$, H>$ 1$5$(1$/ 10, +7+([0, 1+ )*'()*+ $ 3$)(080:*+ ; )0/0 + J8$3&z(*)+QEM

 v4)+1$/*+, 1$ 2*'()*+, 10, J,3+10, W$/b&0, 1+ ?(*\0 J>&05$*+< BE!!wQEi

 vW4#T?J.< G_ $3 +8_ BEEiw< v.U}mSJm6< 4_ $3 +8_ BEELw

Page 81: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 81/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

N! 

X>d(3*)+< =03z(*)+< .^2< @*080:*+ S*(3`3*)+< m+(03$)(080:*+ $ #0b93*)+ ; )0/ ,$30&$,H>$ +58*)+/ 0, 5&*/$*&0,< )0/0 S+j1$< J1>)+[\0< 2>83>&+< o+c$&< J1>)+[\0<G8+($C+/$(30 $ 6$,$(7087*/$(30 ?&b+(0< .&+(,50&3$,< W0&+1*+< G&$,$&7+[\0 $)0(,$&7+[\0 10 /$*0 +/b*$(3$< .&+3+/$(30 1$ &$,A1>0,< .>&*,/0< S$&7*[0, 5jb8*)0,<U&:+(*c+[\0 1+ S0)*$1+1$< T$,3\0 10 J,5+[0 =A,*)0 $ T$,3\0 10 J,5+[0 2*b$&(`3*)0_QEN 

"  20(C>(30, 1$ )>&,0, :&+3>*30, 1$ $(,*(0 ,>5$&*0& $ 3`)(*)0< $8+b0&+10, 50&

>(*7$&,*1+1$, &$(0/+1+, (0 )$(g&*0 />(1*+8< 5+,,+/ + ,$& 0%$&$)*10, :&+3>*3+/$(3$+ 3010, D+b*3+(3$, 10 58+($3+ 7*+ ^(3$&($3< H>$ 501$/ )0(1>c*& p 0b3$([\0 1$)&`1*30, +)+1'/*)0, C>30 p, >(*7$&,*1+1$, 0%$&3+(3$, ZJ/##,A* b(*. b.+,.* 4'%)#*# f

Jbb4#ZQEL J,,$ %+30 &$5&$,$(3+ >/+ *(07+[\0 &+1*)+8 Z&,#)%($,A* ,..'A/$,'.  0> >/+

/>1+([+ 1$ 5+&+1*:/+] (0 5&0)$,,0 1$ $(,*(0 ,>5$&*0& $ 3`)(*)0 $< 1+1+ + 7*()>8+[\0$(3&$ >(*7$&,*1+1$, $ ?/@,$/$# &* >.'A/01'< 501$&g 3$& $%$*30, />*30 ,*:(*%*)+3*70,,0b&$ $,,$, j83*/0,_

J071#( X;UQ!E

 

1]  U, 5+A,$, /+*, +7+([+10, *(1>,3&*+8/$(3$ 3'/ +(>()*+10 *(7$,3*/$(30, ,*:(*%*)+3*70, $/3$/+, 7*,+(10 + $708>[\0 1+ )*'()*+< 3$)(080:*+ $ *(07+[\0 (0 S$30& S+j1$ $ g&$+,)0&&$8+3+,< H>$ +%$3+/ 0, D0&*c0(3$, 10 2/)3%* &/ =,&/< 3+*, )0/0 0, &$8+)*0(+10, +0%>()*0(+/$(30 10 )`&$b&0 D>/+(0- Q!! 

"  U :07$&(0 10, J?4 +(>()*0>< $/ %$7$&$*&0 1$ BE!Q< >/ 5&0:&+/+ 1$ !E +(0, H>$5&0)>&+&g $k+/*(+& 0 )0/58$k0 %>()*0(+/$(30 10 )`&$b&0 D>/+(0< +3` +:0&+ />*3050>)0 )0(D$)*10_ U, &$)>&,0, *(*)*+*, 5&$7*,30, ,\0 1$ ?~ !EE /*8Dq$, 10 :07$&(0 $)$&)+ 1$ ?~ !ME /*8Dq$, 1$ 5+&)$*&0, *(1>,3&*+*, 5&*7+10,_ U 5&0C$30 :+(D+ %0&[+ )0/b+,$ $/ +%*&/+[q$, )0/0 2+1+ 198+& H>$ *(7$,3*/0, (0 /+5$+/$(30 10 :$(0/+D>/+(0 &$5&$,$(30> >/+ &$)$*3+ 1$ ?S~ !RE $/ (0,,+ $)0(0/*+< $ 43>+8/$(3$ 0,

)*$(3*,3+, +/$&*)+(0, $,3\0 /+5$+(10 0 )`&$b&0 D>/+(0 5+&+ $()0(3&+& &$,50,3+,5+&+ 0 W+8 1$ 48cD$*/$&_ J,3\0 1$,$(7087$(10 /$1*)+/$(30, 5+&+ &$:$($&+& 9&:\0,1+(*%*)+10,< (070, /+3$&*+*, 5+&+ %+b&*)+& b+3$&*+, 1$c 7$c$, /+*, 503$(3$,_ 4:0&+ ` 0/0/$(30 1$ +50*+& $,,$, *(7$,3*/$(30, H>$ )&*+/ 50,30, 1$ 3&+b+8D0 (+ )*'()*+ $ (+*(07+[\0

"  4 ?(*\0 J>&05$*+ ,$8$)*0(0> 0 $,3>10 10 )`&$b&0 )0/0 0bC$3*70 1$ >/ 10, 10*,5&0C$30, 5&*()*5+*, 1$ 5$,H>*,+ $/ 3$)(080:*+, $/$&:$(3$, $ %>3>&+, 5+&+ + 5&9k*/+1`)+1+_ G&$3$(1$ *(7$,3*& ! b*8D\0 1$ $>&0, ($,,$, 3&+b+8D0,< + 5+&3*& 1$ BE!R< $

QEN G0& $k$/580< 7*1$- }0&81 =>3>&*,3 S0)*$3t< .D$ =>3>&*,3< m07_ ; 6$)_ BE!B< O08_ RM< m0_ M

QEL

 O*1$- D335,-PPuuu_)0>&,$&+_0&:P $ D335-PP$+>8+,_>,5_b&P50&3+8PD0/$Q!E uuu_n>&cu$*8+*_($3P*(1$k_D3/8‡%8+,Dƒ

Q!! O*1$-

! D335-PP(03*)*+,_>08_)0/_b&P/*1*+:80b+8P$85+*,PBE!QPEBPB!P$>+l$l>$l3&+7+/l)0&&*1+l5+&+l1$,3&*()D+&l0l%>()*0(+/$(30l10l)$&$b&0_D3/! ?~ !EE /*8Dq$, (+ )+b$[+< ^,30< !E +b&*8 BE!Q< 5g:*(+ NM

Page 82: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 82/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

NB 

$,5$&+ )08+b0&+[\0 1+ *(*)*+3*7+ 5&*7+1+_ U 0bC$3*70 ` &$>(*& 3010 0 )0(D$)*/$(30,0b&$ 0 )`&$b&0 5+&+ &$)0(,3*3>Al80< 5$[+ 50& 5$[+< $/ /01$80, $ ,*/>8+[q$,b+,$+10, (+ ,>5$&)0/5>3+[\0_ U /01$80 0%$&$)$&g + 50,,*b*8*1+1$ 1$ )0(D$)$& 1$%0&/+ 1*,3*(3+ 0 )`&$b&0 D>/+(0 $ ,>+, $(%$&/*1+1$,< $ 1$ 1$,$(7087$& 3$)(080:*+,1$ )0/5>3+[\0 $ &0b93*)+, 303+8/$(3$ (07+,_

$]  Ub,$&7+l,$ >/+ )0&&*1+ 5+&+ + */58+(3+[\0 10, %>3>&0, =/+*# &/# 4,5.6,/# &/ =,&/-Q!B

 

!  G&$7'l,$ H>$< $/ +8:>(, 8>:+&$, 10 58+($3+< 1$,$(7087+/l,$ O+8$, 1+, 2*'()*+, 1+ O*1+<,$/$8D+(3$,< $/ />*30, +,5$)30,< +0 O+8$ 10 S*8A)*0< (+ 2+8*%9&(*+< 0(1$ >/+ ,`&*$ 1$%+30&$, 5$&/*3*> + )&*+[\0 1$ >/ 5080 $/ $8$3&z(*)+< 3$)(080:*+ 1+ *(%0&/+[\0 $)0/>(*)+[q$, $ 10/A(*0, )0&&$8+30,< $ H>$ 3$/ 5$&/*3*10 + )&*+[\0 $ 1$,$(7087*/$(301$ 5&01>30, )0/0 0 )0/5>3+10& 5$,,0+8 $ $/5&$,+, )0/0 + 4558$ $ + T00:8$_

!  =0&+/ ($)$,,g&*0, ?~ R b*8Dq$, $ !Q +(0, 1$ 3&+b+8D0 5+&+ H>$ )*$(3*,3+, 5>1$,,$//+5$+& 0 :$(0/+ 1$ >/+ 5$,,0+< 0 H>$ %0* )0()8>A10 $/ !LLQ_ #$)$(3$/$(3$<$/5&$,+, *(%0&/+/ H>$ 501$/ 5&01>c*& 0 /+5+ :$(`3*)0 1$ >/+ 5$,,0+ $/ H>$,3\0 1$,$/+(+,< 50& >/ 7+80& (\0 ,>5$&*0& + ?~ B /*8< $ 1$3$&/*(+& ,$ >/+ 5$,,0+ `

:$($3*)+/$(3$ 5&05$(,+ + Ri 5&0b8$/+, 1$ ,+j1$< *()8>*(10 1*+b$3$,< 0 H>$ &$5&$,$(3+<$(3&$3+(30< /$(0, 1$ hˆ 1+, $(%$&/*1+1$, )0(D$)*1+,_

!  G&$7'l,$ H>$< (0 %>3>&0 5&9k*/0< 0 1$,+%*0 ,$&g + 5&$7$([\0 $ )0/b+3$ 1$,,$,5&0b8$/+,< 0 H>$ &$708>)*0(+&g 0 S$30& 1$ S+j1$_ 4 /$1*)*(+ :$(z/*)+ )&*+&g 0$H>*7+8$(3$ + ?~ QhE b*8Dq$, 50& +(0 $/ +3*7*1+1$, $)0(z/*)+, $ /*8Dq$, 1$ $/5&$:0,_

!  m$,,$ )$(g&*0< Dg >/+ )0&&*1+< (0 )$(g&*0 />(1*+8< 7*,+(10 )&*+& )0(1*[q$, 5+&+ 01$,$(7087*/$(30 1$ G080, $/ 2*'()*+, 1+ O*1+ ; 0> ?/@,$/$# &* >.'A/01' )$(3&+10, $/2*'()*+, 1+ O*1+< &$>(*(10 )*$(3*,3+,< $,3>1+(3$,< D0,5*3+*,< )8A(*)+,< $/5&$,+,5&01>30&+, 1$ b$(, $ ,$&7*[0, *(3$(,*70, $/ )0(D$)*/$(30 $ *(07+10&+,< 9&:\0, 10:07$&(0 $ 1$ 0&:+(*,/0, *(3$&(+)*0(+*,< 0>3&0, $(3$, $ 508A3*)+, $ 5&0:&+/+, 1$ 2*'()*+<

.$)(080:*+ $ ̂ (07+[\0_!  4*(1+ (\0 Dg &$)$*3+, 5+&+ + )&*+[\0 1$,,$, G080, $/ 2*'()*+, 1+ O*1+< /+, 10*, %+30&$,

,\0 &$)0(D$)*10, )0/0 $,,$()*+*,-

"  U +50*0 10 501$& 5jb8*)0 /$1*+(3$ *()$(3*70,< )0(3&+30, 1$ GY6< *(,3+8+[q$,<1$/+(1+ 5$80, 5&01>30,< %0(3$, +)$,,A7$*, $ )0$&$(3$, 1$ 1+10, ,0b&$ +,5$)30,:$(`3*)0, 1+ 505>8+[\0< $ +50*0 + ?/@,$/$# &* >.'A/01' Z)0/0 G080, S$30&*+*,I #$1$,1$ ^(07+[\0I G+&H>$, 1$ 2*'()*+< .$)(080:*+ $ ^(07+[\0I 20()$(3&+10&$, 1$ ^(07+[\0<$ 2$(3&0, 1$ m$:9)*0, $ ^(07+[\0]_

"  4 1*,50(*b*8*1+1$ 1$ 3&+b+8D+10&$, 10 )0(D$)*/$(30_ 4, &$:*q$, 1$7$&\0 %0&/+& $

+3&+*& 3+8$(30, $ 1$,$(7087$& )0(1*[q$, 5+&+ /+(3'l80,_

Q!B vTa464#< =_ $3 +8_ BE!Bw

Page 83: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 83/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

NQ 

X;V; G,*2*.'$& EW&0/$& )$ !'"31* )' 40)' 

U, $8$/$(30, bg,*)0, 10 2/)3%* &/ =,&/  ,\0 0 4'-(+*S' 4+R.,6' ?'#(,$/+/) < + 2+/$/L')-/ &*

2*#3%,#/ * >.'A/01' *- 9/:&*< 0 "#(/0' 9%(*)=,#,$ < 0 4'.N%.$' "-()*#/),/+   $ 0 "#(/0' &*

4'.A,A5.6,/ * 9*)A,0'#< 1$,)&*30, ,>)*(3+/$(3$ + b+*k0-

U; 

-$2%,*Z$ -,K.0/$ B$&%0'(,(#

U 4'-(+*S' 4+R.,6' ?'#(,$/+/)  )0(3+&g )0/ >/ ?'#(,$/+ &* O*L*)5.6,/  $ >/ 4*.$)' 4+R.,6'< 0,H>+*, 1$7$&\0-

!  43>+& $/ ,$30&$, +7+([+10, 1+ S+j1$ ($)$,,g&*0, p &$:*\0 1$ @&+,A8*+ $ +0 G+A,< 3+*, )0/0G$,H>*,+ 28A(*)+< m$>&0)*'()*+,< 2`8>8+, .&0()0 $ .$&+5*+ 2$8>8+& $ T$(z/*)+I

!  S$& +)$,,A7$8 5$8+ 505>8+[\0 /$1*+(3$ 0 S?S< )0(7'(*0, $ +3$(1*/$(30 5+&3*)>8+&I!  20(H>*,3+& $ /+(3$& 50,*[\0 1$ $k)$8'()*+ $ 1$ &$%$&'()*+ $/ d/b*30 />(1*+8I!  ?3*8*c+& $ :$&+& +83+ 3$)(080:*+ $ ,$&7*& 1$ )+/50 5+&+ $k5$&*'()*+, )8A(*)+, $ 3$)(089:*)+, $/

,+j1$I!  S$& %*8*+10, + $(3*1+1$, *(3$&(+)*0(+*, 1$ 2*'()*+< .$)(080:*+< ^(07+[\0 $ 6$,$(7087*/$(30

J1>)+)*0(+8 (0 S$30& 1$ S+j1$< $/ $,5$)*+8 $/ g&$+, )0/0 +, +)*/+ /$()*0(+1+, $ (+)0(C>:+[\0 1+, 1*7$&,+, 1*,)*58*(+, H>$ +b&$/ ,*:(*%*)+3*7+, 5$&,5$)3*7+, 5+&+ 0 5&0:&$,,0 10S$30& 1$ S+j1$ (0 %>3>&0 5&9k*/0< 3+*, )0/0 m+(03$)(080:*+ $ m+(0&0b03,< @*03$)(080:*+<m070, W+3$&*+*, $ @*0/+3$&*+*,< @*0)0/5>3+[\0 $ @*0*(%0&/g3*)+< 2*'()*+, W08$)>8+&$, $T$(z/*)+_

R;  ",('(?$#2( )* "*&M10&( * :.$N(56$ *2 F(d)*

J,,+ G8+3+%0&/+ ,$&g %0&/+1+ 50& ^(,3*3>30, 1$ G$,H>*,+< 6$,$(7087*/$(30< J1>)+[\0 $ ^(07+[\0

$/ S+j1$ $ +3>+&g $/ 3$/+, H>$ %>(1+/$(3+/ 0, ,*:(*%*)+3*70, 5&0:&$,,0, 5&$7*,30, 5+&+ +/$1*)*(+ (0, 5&9k*/0, +(0,_ 4, +3*7*1+1$, ($,,+ 58+3+%0&/+ 1$7$&\0 5&05*)*+& + )&*+[\0 $1$,$(7087*/$(30 1$ :&+(1$ (j/$&0 1$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30 $ *(07+10&+,<0&*$(3+1+, p 5&01>[\0 1$ b$(, $ 5&$,3+[\0 1$ ,$&7*[0, (0 S$30& 1+ S+j1$ $ S$30&$, )0&&$8+30,<)0/0 @*0*(%0&/g3*)+< %g&/+)0, $ 1*,50,*3*70, 1$ (+(0l$8$3&z(*)+ $ (+(0l$8$3&010, 5+&+ */58+(3$$/ ,$&$, D>/+(0,_ J(3&$ 0, 3$/+, + ,$&$/ )0(3$/58+10, ($,,+ G8+3+%0&/+ 1$,3+)+/l,$< (0/0/$(30-

!  @*0/+3$&*+*, $ m070, /+3$&*+*,!  @*0)0/5>3+[\0 $ @*0*(%0&/g3*)+!  m+(0)*'()*+, Zm+(03$)(080:*+ $ m+(0&&0b93*)+]

!  2*'()*+, W08$)>8+&$,!  G$,H>*,+ 28A(*)+ $ W$1*)*(+ 1$ J7*1'()*+!  @*03$)(080:*+ Z.$&+5*+ T$(z/*)+< 2`8>8+, .&0()0< =g&/+)0,]

4 2+/$/L')-/ &* 2*#3%,#/ * >.'A/01' *- 9/:&* ,$&g >/+ )0(C>:+[\0 1$ 4'.6*.$)/&') &*

>.'A/01'  $ 1$ 4*.$)' &* T*8B6,'# * >.'A/01'< *()8>*(10 >/+ ^()>b+10&+ $ 4)$8$&+10&+ 1$J/5&$,+,_ S$>, 5&0C$30, 5&*0&*3g&*0, $,3+&\0 )$(3&+10, (+, ,$:>*(3$, g&$+,-

!  m$>&0)*'()*+, Z{&$+ 1$ 5$,H>*,+ )0/0 5&03$[\0 7+,)>8+&]I!  m+(0)*'()*+, Z{&$+, 1$ 5$,H>*,+- )0/b+3$ p +3$&0,)8$&0,$ $ + b+)3`&*+, b*0&&$,*,3$(3$,< $,3>10 1$

+(3A:$(0, 7*&+*,]I!  @*03$)(080:*+ $ T$(z/*)+ Z{&$+, 1$ 5$,H>*,+- )0/b+3$ + 10$([+, /$1*+(3$ )>&+ 10, :$($, )0/5&0b8$/+,< b>,)+ 1$ 5&*()A5*0, +3*70, 5+&+ %g&/+)0, $ b>,)+ 1$ +8*/$(3+[\0 ,+>1g7$8 )0/ b+,$ (+

b*01*7$&,*1+1$ $ 503$()*+8*1+1$, 10 @&+,*8]_

Page 84: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 84/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

NR 

a;  G&%(5$ F1%*#X0&0'

U "#(/0' 9%(*)=,#,$  3$&g 0 %0&/+30 1$ >/ 2/)3%* 7*-E$,6' &* "&%6/01'U 4%+$%)/ * F/_*)  $ ,$&g1$,$(7087*10 )0/ b+,$ $/ $k5$&*'()*+, )0/0 0 G+&H>$ .$/g3*)0 <%$%)'#6'(*

Q!Q  $ 0 9,#$*-/

?,(*)$*S$' =,#,$EA*+UQ!R )0/$(3+10, +1*+(3$_ 20(3+&g )0/ $8$/$(30, 1$,3*(+10,-

"  | &$+8*c+[\0 1$ +3*7*1+1$, 1$ 5$,H>*,+ $/ (07+, /$301080:*+, 1$ $(,*(0 $ $1>)+[\0<%>(1+/$(3+1+, (+, 50,,*b*8*1+1$, 0%$&$)*1+, 5$80, +7+([0, 1+ )*'()*+ $ 1+ 3$)(080:*+I

"  40 +50*0 p )&*+[\0 $ 1$,$(7087*/$(30 1$ $/5&$,+, 1$ b$(, $ ,$&7*[0, &$8+)*0(+10, + $,,+,(07+, /$301080:*+,< 3+*, )0/0 5&0:&+/+, />83*/A1*+, 1$ )0(3$j10 $1>)+)*0(+8 $ /0&+8 $< +0/$,/0 3$/50< )0/ )+5+)*1+1$ 1$ ,$& +5&$)*+1+ 5$80, C07$(, $ 1$/+*, ,$:/$(30, 1+505>8+[\0I

"  4 5&050&)*0(+& +/b*$(3$, )+5+c$, 1$ 5&050&)*0(+&< +0, 7*,*3+(3$,< $k5$&*'()*+, *(3$&+3*7+,%>(1+/$(3+1+, (+ )0(C>:+[\0 1$ /01$&(+, 3$)(080:*+, )0/ +b0&1+:$(, 5$1+:9:*)+,*(07+10&+,< b>,)+(10 + /03*7+&< $/ )+1+ 7*,*3+(3$-

!  U ,$> *(3$&$,,$ 5$8+ )*'()*+< 3$)(080:*+< +&3$,< 0 5&0)$,,0 )*7*8*c+39&*0 $ 1$/+*,

/+(*%$,3+[q$, 1+ +3*7*1+1$ D>/+(+I!  U 1$,$(7087*/$(30 1+ ,>+ )+5+)*1+1$ 1$ +(g8*,$ )&A3*)+ $ 1$ ,A(3$,$I!  U ,$> $,5A&*30 1$ )005$&+[\0< +,,0)*+3*7*,/0< $/5&$$(1$10&*,/0 $ )*1+1+(*+I!  U ,$> +5&$[0 50& 5&g3*)+, 1$ &$,50(,+b*8*1+1$ ,0)*+8_

"  4 5&$,3+& +,,*,3'()*+ p 505>8+[\0 H>+(30 p &$+8*c+[\0 1$ )>&,0,< 3&+b+8D0, $ $k+/$,5&$,$()*+*, 10, 9,#$*-/# &* 4%)#'# V)/$%,$'# * J/6,0'# &* ".#,.' W ;,#$D.6,/<)&$,)$(3$/$(3$ 0%$&$)*10, 50& )0(,9&)*0, 1+, /$8D0&$, >(*7$&,*1+1$, $/ d/b*30 />(1*+8_Q!h 

U =>3>&0,)05$ Z=*:>&+, O_B_ $ O_Q_] ` >/ 5+&H>$ 3$/g3*)0< %+/0,0 (0 )$(g&*0 *(3$&(+)*0(+8<H>$ b>,)+ 0%$&$)$& $k5$&*'()*+, 8j1*)+, $ $1>)+)*0(+*, )0/ b+,$ $/ 3$)(080:*+, />83*/A1*+,

$ &0b93*)+_ ag /+*, 1$ 7*(3$ +3&+[q$, 1*%$&$(3$,< *()8>,*7$ %*8/$, $/ 3$&)$*&+ 1*/$(,\0 $*(3$&+3*70,< )0/ /+*, 1$ H>+&$(3+ /*(>30, 1$ 1>&+[\0_ Q!M 

J071#( X;R; J1'1#$&/$%*4 N0&'( 7*#(,Q!i

  J071#( X;a; J1'1#$&/$%*4 ,$/(,0[(56$ )* ('#(5Y*&

90%&*2' M0$*"&*N&#% 40%0&OB*0% 

U 9,#$*-/ ?,(*)$*S$'# =,#,$EA*,# X 5&050,30 50& SGUo^6U#U<Q!N  ` %0&/+10 50& >/ )0(C>(30 1$/91>80, H>$ 5&05*)*+/ $k5$&*'()*+, $1>)+)*0(+*,< )>83>&+*, $ 8j1*)+,< )0(%0&/$ *8>,3&+1+ 5$80/91>80 1+ a*,39&*+ a>/+(+ Z=*:>&+ O_R]_

Q!Q uuu_%>3>&0,)05$_)0/

Q!R

 vSGUo^6U#U< #_< !LLiwQ!h O*1$< 50& $k$/580- v=#^J6W4m< ._< BE!Bw< vrm^Ta.< }_< BE!Bw< $l?SG- D335-PP$+>8+,_>,5_b&P50&3+8PD0/$

Q!M D335-PPb80:_:&$:/+&)D+8_)0/P1$l&$30>&l1>l%>3>&0,)05$

Q!i D335-PP70*&$3/+(:$&_%&PBE!BPEQPBEP7*,*3$l%>3>&0,)05$

Q!N vSGUo^6U#U< #_< !LLiw

Page 85: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 85/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Nh 

U, 7*,*3+(3$, ,\0 +1/*3*10, (>/ +>1*39&*0 )0/ 3$8+ 1$ !NE0< (+ H>+8 >/+ +5&$,$(3+[\0+>1*07*,>+8< +)0/5+(D+1+ 50& $%$*30, $,5$)+*,< b>,)+ 5&0/07$& 0 ,$> 1$,8>/b&+/$(30+(3$ + :&+(1*0,*1+1$ 1+ $505$*+ D>/+(+ $ >/+ (0[\0 1+ ,$H>'()*+ D*,39&*)+ 1$,,+$505$*+_ 4 ,$:>*&< 0 7*,*3+(3$ $(3&+ (+ /gH>*(+ 10 3$/50 $ ` F3&+(,50&3+10e 5+&++8:>/+, 1+, 5&*()*5+*, `50)+, 1+ a*,39&*+< /+3$&*+8*c+1+, 50& /0(3+:$(, *(3$&+3*7+, $/,>b/91>80, ,>)$,,*70,_

4 5&*/$*&+ `50)+ ` + G&`lD*,39&*+< $/ )>C+ $(3&+1+ Dg *(1*)+10&$, ,0b&$ ,$>, 5&*()*5+*,5$&A010, $ 50&3+*, H>$ 1\0 +)$,,0< ,>)$,,*7+/$(3$< + >/+ )+7$&(+ 10 G+8$08A3*)0< +0*(A)*0 1+ +:&*)>83>&+ $ + >/+ +81$*+ 10 m$08A3*)0_ J/ )+1+ >/ 1$,,$, +/b*$(3$, 501$&gD+7$& 5+*(`*, *(3$&+3*70,< &`58*)+, 1$ 0bC$30, $ +3` %*:>&+(3$, )0/ 0, H>+*, 0 7*,*3+(3$501$&g 1*+80:+&_

459, + 7*,*3+ p G&`lD*,39&*+< 0 7*,*3+(3$ &$30&(+ p /gH>*(+ 10 3$/50 $ 7*+C+ 5+&+ +,5&*/$*&+, )*7*8*c+[q$,< )>C0 ,>b/91>80 *(*)*+8 0%$&$)$ >/+ 7*,\0 :$&+8 10 3$/+_ O*,*3+<$(3\0< + ,+8+ 1+ *(7$([\0 1+ $,)&*3+< /+&)0 bg,*)0 10 5&0)$,,0 )*7*8*c+39&*0_ G$&)0&&$< (+,$H>'()*+< ,+8+, )0/ 5+*(`*, *(3$&+3*70, ,0b&$ + S>/`&*+ $ 0 J:*30 +(3*:0_ 20/5&$$(1$ +

*/50&3d()*+ +3&*b>A1+ +0 :07$&(0 )$(3&+8< &$,50(,g7$8 5$8+ ,$:>&+([+< C>,3*[+ $ :&+(1$,0b&+, 5jb8*)+, $ +(+8*,+ D*593$,$, ,0b&$ +, &+cq$, H>$ 3$&*+/ 8$7+10 p 1*7*(*c+[\0 10,:07$&(+(3$,_ O*,*3+< $(3\0< + &`58*)+ 1+ )d/+&+ /0&3>g&*+ 1$ >/ %+&+9< (+ H>+8 501$1*+80:+& )0/ %*:>&+(3$,< &$5&$,$(3+(10 5$,,0+, H>$ $,3+&*+/ +)0/5+(D+(10 0 %>($&+8_J +,,*/< 5&0:&$,,*7+/$(3$< 0 7*,*3+(3$ 7+* (+7$:+(10< %*,*)+/$(3$ $ )0/ +50*0 1$/01$&(+, 3$)(080:*+, $ $7$(3>+*, 1*g80:0, )0/ %*:>&+(3$,< 5$8+, 1*7$&,+, `50)+, +3`)D$:+& +0 5&$,$(3$ $ +0 8*/*+& 10 %>3>&0_

J071#( X;V; +O)1,$ )( B0&'O#0(= 90%&*2' M0$*"&*N&# 40%0&OB*,  

V; -$.L1.'$ G2%#*&(#0(,

U 4'.N%.$' "-()*#/),/+   ,$&g %0&/+10 50& 30&&$, *(3$&8*:+1+,< )0/ $,5+[0 %A,*)0 5+&+$,)&*39&*0,< 8+b0&+39&*0, $ 5$H>$(+, 8*(D+, 1$ 5&01>[\0 $/ +3*7*1+1$, *(3$(,*7+, $ (\0l508>$(3$, Z=*:>&+ O_h_]_ 4)08D$&g 5&*0&*3+&*+/$(3$-

!  J/5&$,+, )&*+1+, 0> 1$,$(7087*1+, )0/ 0 +50*0 10, 3&+b+8D0, 10 4'-(+*S' 4+R.,6'

?'#(,$/+/) < 2+/$/L')-/ &* 2*#3%,#/ * >.'A/01' *- 9/:&* $ "#(/0' 9%(*)=,#,$ I!  J/5&$,+, +3&+A1+, 1$ 0>3&0, 80)+*, (+ #$:*\0 1$ @&+,A8*+< 0>3&+, ?(*1+1$, 1+ =$1$&+[\0 $

$k3$&*0&< H>$ 3&+b+8D$/ $/ ,*($&:*+ (0 +/b*$(3$ 10 2/)3%* &/ =,&/_

Page 86: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 86/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

NM 

!  J(3*1+1$, )0/0 9&:\0, :07$&(+/$(3+*,< +:'()*+, 1$ 1$,$(7087*/$(30< 0&:+(*,/0,*(3$&(+)*0(+*, $ $/5&$,+, $ 5&0%*,,*0(+*, 1$ +50*0 p, $(3*1+1$, $ 5&0%*,,*0(+*, (0 2/)3%* &/

=,&/< $/ g&$+, )0/0 5&05&*$1+1$ *(3$8$)3>+8< )0(3+b*8*1+1$ $ 5>b8*)*1+1$_

J07; X;e; :,1&'#(56$ )$ -#.P1.&# H2$"*%'"0',  

U ?*,+&*)@*)8 G/K.#$/&$   *8>,3&+ >/ 50,,A7$85+&3*10 +&H>*3$3z(*)0 5+&+ 0 4'.N%.$'

"-()*#/),/+  10 2/)3%* &/ =,&/< )0/ 5&`1*0,1$,3*(+10, + &$)$b$& $/5&$,+, *(3$(,*7+, $/)0(D$)*/$(30< $/5&$,+, $ 5&0%*,,*0(+*, 1$+50*0< 9&:\0, :07$&(+/$(3+*,< +:'()*+, 1$1$,$(7087*/$(30 $ 0&:+(*,/0, *(3$&(+)*0(+*,_ Q!L 

e;  G&%(5$ )* -$.N0Nf./0( * F*#N05$&

U "#(/0' &* 4'.A,A5.6,/ * 9*)A,0'#< H>$ $,3+&g ,*3>+10 $/ 50,*[\0 )$(3&+8 $ 1$7$&g ,$&

%+)*8/$(3$ +)$,,+10 50& 3010, 0, 1$/+*, $8$/$(30, 10 2/)3%* &/ =,&/ Z=*:>&+ O_M_]< )0(3$&g-!  G&+[+ 1$ 48*/$(3+[\0 $ 1$ S$&7*[0, @g,*)0, Z)0/0 b+()0, $ )+*k+, $8$3&z(*)+,< )0&&$*0,< +:'()*+

1$ 7*+:$(, $ 1$ ,$:>&0,< ,+8\0 1$ b$8$c+ $ b+&b$*&0< 8*7&+&*+ $ )0/`&)*0 1$ )0(7$(*'()*+I!  J,5+[0 1$ J7$(30,< )0/ +>1*39&*0, />83*>,0 Z*()8>*(10 )0(%$&'()*+,< &$>(*q$,< )*($/+ $ 3$+3&0]<

,+8+, 1$ &$>(*\0 )0/5+&3*8D+1+, $ g&$+ 5+&+ $k50,*[q$,I!  4)+1$/*+ 1$ :*(g,3*)+I!  a03$8_

J07; X;_; :,1&'#(56$ )$ H%$'I# )* -#.B0B6./0' * 9*"B0I#% U 2>//*(:, #$,$+&)D G+&n< $/ a>(3,7*88$< 48+b+/+< J?4<*/58+(30> /$1*+(3$ +8*+([+ )0/ + *(*)*+3*7+ 5&*7+1+< >/

J,5+[0 1$ 20(7*7'()*+ $ S$&7*[0,< )0/ )$(3&0, )0/$&)*+*,<&$,3+>&+(3$,< )*($/+ $ D03$8< 1$(0/*(+10 F@&*1:$ S3&$$3.0u( 2$(3&$e_ 48`/ 1$ %0&($)$& ,>50&3$ p, +3*7*1+1$, $+/$(*c+& +, )0(1*[q$, 1$ >/ G+&H>$ .$)(089:*)0< $,,$J,5+[0 5$&/*3$ + 0b3$([\0 1$ &$)>&,0, 5+&+ +, 5&95&*+,+3*7*1+1$, 1$ )*'()*+< 3$)(080:*+< *(07+[\0 $ $1>)+[\0 10G+&H>$ .$)(089:*)0_QBE 

X;V; G,*2*.'$& -$2%,*2*.'(#*&

20(,3*3>*&\0 $8$/$(30, $ %>([q$, )0/58$/$(3+&$, 10 2/)3%* &/ =,&/-

"  J,5+[0 1$ J(3&+1+I"  {&$+, 7$&1$,< )0/ &$)>5$&+[\0 1+ %80&+ (+3*7+ $ >/ f+&1*/ @03d(*)0I"  .&*8D+, $ +8`*+, 5+&+ )+/*(D+1+, 1$ $,50&3$ 0> 5+&+ 1*g80:0, $ &$%8$k\0<QB!  b$/ )0/0

5+&+ ,>50&3$ p $1>)+[\0 +/b*$(3+8I"  2*)807*+,I"  6$,$(7087*/$(30 1$ 5&g3*)+, 1$ &$,50(,+b*8*1+1$ ,0)*+8 1+, $(3*1+1$, &$,*1$(3$, $

+,,0)*+1+, $ 10, 5&0%*,,*0(+*, $ 7*,*3+(3$, 10 2/)3%* &/ =,&/< 0 H>$ *()8>*&g< 50& $k$/580<0 1$,$(7087*/$(30< (>/+ )*1+1$ 10 J(30&(0< $/ ,*($&:*+ )0/ + )0/>(*1+1$ 80)+8<:07$&(0 $ $/5&$,g&*0,< 1$ >/ ,*,3$/+ 1$ $(,*(0 %>(1+/$(3+8 $ ,$)>(1g&*0 1$$k)$8'()*+ *(3$&(+)*0(+8_

Q!L D335-PPD$*1$8b$&:lb+D(,3+13_1$

QBE uuu_D>(3,7*88$+8+b+/+>,+_)0/P($uV$k5P)&5P1$7$805/$(3Pb&*1:$,3&$$3_D3/8

QB! J*(,3$*( $ @0D& )0,3>/+7+/ 1*+80:+& $(H>+(30 $%$3>+7+/ 80(:+, )+/*(D+1+,- v2o4#r< #_ }_< !LiBw

Page 87: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 87/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Ni 

X;_; -$.?071#(56$ )( <(&* JK&0/( )$ !'"31* )' 40)' 

J071#( X;j; -$.?071#(56$ 7*#(, )$& *,*2*.'$& .(

<(&* JK&0/( )$ !'"31* )' 40)' 

X;j; "$&&KN*0& ,$/(,0[(5Y*& )$ !'"31* )' 40)' 

4 80)+8*c+[\0 *(*)*+8/$(3$ 5&$7*,3+ 5+&+ 0 2/)3%* &/ =,&/  ` 0 .&$)D0 Q 10 S$30& 1$ 28>b$,J,50&3*70, S>8< )0/ g&$+ 1$ QQ D$)3+&$,< 1$%*(*1+ (+ 8$:*,8+[\0 10 6=_QBB  J,,+ g&$+ $ 0>3&+,50,,*b*8*1+1$, 1$ 80)+8*c+[q$, ,\0 *8>,3&+1+, (+ =*:>&+ O_N_ 4 $,,+, g&$+, 501$&*+/ ,$& +)&$,)*1+,g&$+, 5&*7+1+, )>C0, 5&05&*$3g&*0, 5+&3*)*5+&*+/< ,0b 1*7$&,+, /01+8*1+1$, 1$ ($:9)*0< 10$/5&$$(1*/$(30 2/)3%* &/ =,&/< )0(%0&/$ W01$80 G&$8*/*(+& 1$ T07$&(+([+< (0 *3$/ O_i_

J071#( X;S; "$&&KN*0& ,$/(,0[(5Y*&

)$ !'"31* )' 40)' .$ IJ

X;S; A$N*#.(.5( )$ !'"31* )' 40)' 

4 +(g8*,$ 1+ $k5$&*'()*+ 10, ?/@,$/$# &* >.'A/01' $/ d/b*30 />(1*+8 ,>:$&$ H>$ + $,3&>3>&+ 1$:07$&(+([+ 1$ >/ G+&H>$ .$)(089:*)0 ` %>([\0 1+ )0(C>:+[\0 1$ 10*, %+30&$, bg,*)0,- Z+] 4)+3$:0&*+ 1$ ?/@,$/$ &* >.'A/01'  (+ H>+8 ,$ $(H>+1&+ ZG+&H>$ .$)(089:*)0 J/5&$,+&*+8 0>G+&H>$ 2*$(3A%*)0 $ .$)(089:*)0 O*()>8+10 + ?(*7$&,*1+1$ 0> + ^(,3*3>30 1$ 2*'()*+ $ .$)(080:*+]I$ Zb] U 5&05&*$3g&*0 0> 5&05&*$3g&*0, 1+ @+,$ =A,*)+_ 4 3+b$8+ ,$:>*(3$ +5&$,$(3+ >/+ ,A(3$,$ $

QBB 6$)&$30 BR_REMPBEER $ o$*, 20/58$/$(3+&$, iBBPBEEM $ NRBPBE!B

!"#$% '$()*%+ !"#$#%&'( *+(,-'(

./ ',$#$-.(/$ 0% '%1)*"1$ % 23.4$56. %/ 7$80%

!%&01213/ 9%3#(. 0% 9.34"4:3;"$ % 0% 7%(4"5.1

!"#$% '$()*%4 !"#$#%&'( 5'$6"#$#%&10#(! 7#8"'0#(&1$#%&' # 9102,$ :'&;%,-'! <0,"=1( 6101 -1$,%=121(> #(6#0&# # #2?-1@A' 1$*,#%&1"! B0#1( 6101 #(6'0&#( # 5,-"'C,1! D0'$'@A' 21 60+&,-1 21 0#(6'%(1*,",212# ('-,1"

E< =1>$5. 7*>%(!"1"# 

FD10G?# <#$+&,-' 2# !2?-1@A'> 5?"&?01 # H1I#0J

K/ 9./>,%?. 9,@3";. A.1>"#$,$( 

L'(6,&1" 5#%&0' 5"M%,-'

N/ 9.3B*3#. =/>(%1$("$, 

!"#$%& (& )*+,-*"./&-,0102*" & 3,04"560

&7 8"9(& :: ;"

!"#$%& /&-,01<2*-0 )"=*>"1 ?*2*>"1 @AB ;"

!010 (& )0,;&-*7&,>0@CD ;"

!010 3,(%E>#*"1 (& ?&E&,4014*7&,>0 (& F*-#0-07=0,&,>&EG1&>#H,*-0E & 8&7*-0,(%>0#&E @@I ;"

!"#$%& /&-,01<2*-0 G(*>0#*"1 & J#KL*-0M0-"1*N"560 ,60 (&L*,*("O

GE>*7"("P =#<Q*7" "0 8&>0# J#KL*-0

R"N&,(" 8%-%=*#"   )">&>*,;0

!010 (& )*,&7" &ST(&0 DBB ;"

!"#$%& /"1&,>0G7=#&&,(&(0#

!"#$%& )*&,>TL*-0 &/&-,01<2*-0 U,V IB ;"

W#&" "(X"-&,>& "0 !"#$%&/&-,01<2*-0 )"=*>"1 ?*2*>"1 :B ;"

W#&" "(X"-&,>& Y G7Z#"="R*,"1 (" [E" \0#>& AI ;"

!"#$%"& ())$*% +#,-.

!"#$%& )*&,>TL*-0 &/&-,01<2*-0 (" U,*4&#E*("(&

)"><1*-" (& V#"ET1*"

Page 88: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 88/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

NN 

$k$/580, 1$ $,3&>3>&+, 1$ T$,3\0 J,3&+3`:*+ $ 1$ T$,3\0 Jk$)>3*7+ 5+&+ +, )+3$:0&*+, +)*/+8*,3+1+, $ 5+&+ 1*7$&,+, ,*3>+[q$, 1$ 5&05&*$1+1$ 1+ @+,$ =A,*)+_

C(E*,( X;U

2+3$:0&*+ G&05&*$3g&*01+ @+,$ =A,*)+

Jk$/580, 1$ 50,,A7$*, J,3&>3>&+, 1$ T07$&(+([+ Jk$/580,

G+&H>$

.$)(089:*)0J/5&$,+&*+8

T07$&(0 T$,3\0

J,3&+3`:*)+

20(7'(*0 10 T07$&(0 )0/ 1$/+*,

+30&$, 1+ *(07+[\0_

G0&30 6*:*3+8QBQ

 

2>//*(:, #$,$+&)D G+&n< J?4QBR 

T$,3\0Jk$)>3*7+

!  J/5&$,+ W>(*)*5+8

!  4,,0)*+[\0 ,$/ %*(, 8>)&+3*70,<H>+8*%*)+1+ )0/0 U&:+(*c+[\0 S0)*+8W>(*)*5+8 0> J,3+1>+8_

J/5&$,+ W>(*)*5+8 G+&H>$ .$)(089:*)0S0&0)+b+

QBh 

4,,0)*+[\0 mj)8$0 1$ T$,3\0 10 G0&30 6*:*3+8QBM

 G+&H>$ .$)(089:*)0 1$ S\0 f0,` 10, 2+/50,

QBi 

2>//*(:, #$,$+&)D G+&n< J?4QBN

 

J/5&$,+5&*7+1+

T$,3\0J,3&+3`:*)+

J/5&$,+ G&05&*$3g&*+ 1+ @+,$ =A,*)+ $/+&3*)>8+[\0 )0/ +30&$, 1+ *(07+[\0 (+&$:*\0_

G+&)0 r*80/$3&0 #0,,0< ^3g8*+QBL

 G+&H>$ J)0 .$)(089:*)0 6+/D+< SG

QQE 

T$,3\0Jk$)>3*7+

!  4 $/5&$,+ 5&*7+1+ 7*()>8+1+ p$/5&$,+ 5&05&*$3g&*+ 10 G+&H>$I

!  4,,0)*+[\0 ,$/ %*(, 8>)&+3*70,)0(:&$:+(10 +30&$, 1+ *(07+[\0_

G+&)0 r*80/$3&0 #0,,0< ^3g8*+QQ!

 ^(,3*3>30 ^(07+< S\0 2+&80,< (0 )+,0 10 G+&H>$ J)0.$)(089:*)0 6+/D+< SG

QQB 

2+3$:0&*+ G&05&*$3g&*01+ @+,$ =A,*)+

Jk$/580, 1$ 50,,A7$*, J,3&>3>&+, 1$ T07$&(+([+ Jk$/580,

G+&H>$2*$(3A%*)0 $.$)(089:*)0O*()>8+10 +?(*7$&,*1+1$0> + ^2.

T07$&(0 T$,3\0J,3&+3`:*)+

20(7'(*0 10 T07$&(0 )0/?(*7$&,*1+1$, 0> ^(,3*3>30, 1$ 2Y.

20&($88 my2 .J2aQQQ

 Z20&($88 ?(*7$&,*3t< .$)D(*0(^,&+$8< G&$%$*3>&+ 1$ m07+ y0&n]

T$,3\0Jk$)>3*7+

.D$ f0+( +(1 ^&u*( f+)0b, .$)D(*0(l20&($88 ^((07+3*0( ^(,3*3>3$

20&($88 my2 .J2aQQR

 

?(*7$&,*1+1$ T$,3\0J,3&+3`:*)+

?(*7$&,*1+1$ $/ +&3*)>8+[\0 )0/1$/+*, +30&$, 1+ *(07+[\0 (+ &$:*\0_

G?2#S Z)+,0 10 .$)(05>)< #S]QQh

 =JJO4oJ Z)+,0 10 O4oJ.J2 G+&n<#S]

QQM 

?(*7$&,*3t 0% 2+/b&*1:$ Z)+,0 10 2+/b&*1:$S)*$()$ G+&n< #$*(0 ?(*10]

QQi 

T$,3\0Jk$)>3*7+

!  ?(*1+1$ 1+ ?(*7$&,*1+1$I!  4,,0)*+[\0I

!  J/5&$,+ 5&*7+1+ )0(3&+3+1+_

.$)(05>)< #SO4oJ.J2 G+&n< #S@*1u$88, G&05$&3t 20(,>83+(3, Z2+/b&*1:$]

QQN 

^(,3*3>*[\0 1$2*'()*+ $.$)(080:*+ l^2.

T$,3\0J,3&+3`:*)+ 20(7'(*0 $(3&$ 0 ^(,3*3>30 1$ 2Y. $1$/+*, +30&$, 1+ *(07+[\0 (+ &$:*\0_ S+(1*+ S)*$()$ Y .$)D(080:t G+&n

QQL

 G08*, 1$ .$)(080:*+< 2GH6< 2+/5*(+,

T$,3\0Jk$)>3*7+

!  ^(,3*3>30 1$ G$,H>*,+

!  J/5&$,+

G08*, 1$ .$)(080:*+< 2GH6< 2+/5*(+,I m4S4 4WJS#$,$+&)D G+&n ZJ?4]

QRE 

J/5&$,+ )&*+1+ 5$80 S+(1*+ m+3*0(+8o+b0&+30&*$,

QR! 

20(,*1$&+(10l,$ + 1*7$&,*1+1$ 1$ 50,,*b*8*1+1$, 5+&+ + $,3&>3>&+ 1$ T07$&(+([+ 10 2/)3%* &/

=,&/ Z*8>,3&+1+ 5$80, )+,0, 1+, 3+b$8+, +)*/+]< 0 5&$,$(3$ 3&+b+8D0 +1/*3$< )0/0 D*593$,$ *(*)*+81$ 3&+b+8D0 l + H>$ 5+&$)$> /+*, ,*/58$, p JH>*5$ .`)(*)+ (0 /0/$(30 l H>$-

QBQ G0&30 6*:*3+8- uuu_50&301*:*3+_0&:

QBR uuu_D>(3,7*88$+8+b+/+>,+_)0/

QBh uuu_$/53,_)0/_b&

QBM D335-PP53_u*n*5$1*+_0&:Pu*n*PG0&30V6*:*3+8

QBi uuu_5H3$)_0&:_b&P)0(D$)+l0l5+&H>$P0&:+(*c+)+0_5D5

QBN uuu_D>(3,7*88$+8+b+/+>,+_)0/

QBL D335-PPuuu_n*80/$3&0&0,,0_)0/

QQE uuu_5+&H>$$)03$)(080:*)0_)0/_b&P $ D335-PPuuu_*(,3*3>30*(07+_0&:_b&

QQ! D335-PPuuu_n*80/$3&0&0,,0_)0/

QQB uuu_5+&H>$$)03$)(080:*)0_)0/_b&P $ D335-PPuuu_*(,3*3>30*(07+_0&:_b&

QQQ uuu_)0&($88_$1>P(t)

QQR uuu_)0&($88_$1>P(t)

QQh uuu_5>)&,_b&

QQM uuu_7+8$3$)_0&:_b&

QQi

 uuu_)+/b&*1:$,)*$()$5+&n_)0_>n QQN uuu_)+/b&*1:$,)*$()$5+&n_)0_>n 

QQL D335-PPuuu_,,35_0&:P+b0>3l,,35P,,35l1$7$805/$(3l)0&50&+3*0(

QRE D335-PP&$,$+&)D5+&n_+&)_(+,+_:07

QR! D335-PPuuu_,,35_0&:P+b0>3l,,35P,,35l1$7$805/$(3l)0&50&+3*0(

Page 89: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 89/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

NL 

!  U 2/)3%* &/ =,&/< $(H>+1&+10 (+ )+3$:0&*+ 1$ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' =,.6%+/&'

/ H.,A*)#,&/&*# * >.#$,$%,0c*# &* 4d7U ,$&g *(*)*+8/$(3$ 7*()>8+10 p, *(,3*3>*[q$, 1$ 2Y.&$,*1$(3$, Z0, $8$/$(30, +(3$, 1$,)&*30,- 0 a0,5*3+8< 0, G&0C$30, 1$ GY6 H>$ (+,)$&$/(+ G8+3+%0&/+ 1$ G$,H>*,+ $ ^(07+[\0 $/ S+j1$ $ H>$ 7*$&$/ + ,$& 3&+(,%0&/+10, $/*(,3*3>*[q$, 1$ GY6< $ 0 J,5+[0 S>5$&O*,*3]< b$/ )0/0 p, >(*7$&,*1+1$, 5jb8*)+, $ p,*(,3*3>*[q$, 1$ 2Y. ,$/ %*(, 8>)&+3*70, )0/ ,$1$ 0> +3>+[\0 (0 6*,3&*30 =$1$&+8 $ #$:*\0

10 J(30&(0I!  4 *(*)*+3*7+ ,$&g 1$,$(7087*1+ $/ g&$+ %A,*)+ 1$ 5&05&*$1+1$ 10 T07$&(0 10 6*,3&*30

=$1$&+8_

J,,+ )0(C>:+[\0 1$ %+30&$, ` &$%8$3*1+ 5$80 )+,0 10 4').*++ T]4 7"4?< >/ 2/)3%* 4,*.$RL,6' *

7*6.'+B8,6' =,.6%+/&' / H.,A*)#,&/&*# * / >.#$,$%,0c*# &* 4,5.6,/ * 7*6.'+'8,/ < &$,>83+(3$ 1+5$8+ 5+&)$&*+ 1+ G&$%$*3>&+ 1$ m07+ y0&n< 20&($88 ?(*7$&,*3t $ .$)D(*0(< 1$ ^,&+$8_ m$,,+ 8*(D+< $+1+53+(10l,$ +0 )+,0 10 6=< 0 1$,$(7087*/$(30 10 2/)3%* &/ =,&/ 1$/+(1+-

!  4 %0&/+8*c+[\0 1$ >/ 20(7'(*0 $(3&$ 0 T07$&(0 10 6*,3&*30 =$1$&+8 Z5&05&*$3g&*0 1+3$&&+] )0/ 0, 1$/+*, +30&$, 1+ *(07+[\0 )0/ ,$1$ 0> +3>+[\0 (0 6*,3&*30 =$1$&+8 $

#$:*\0 10 J(30&(0< b$/ )0/0 )0/ + P##'6,/01' 2/)3%* &/ =,&/ Z1$,)&*3+ + ,$:>*&]I!  4 )&*+[\0 1$ >/+ +,,0)*+[\0 ,$/ %*(, 8>)&+3*70,< + ,$:>*& 1$(0/*(+1+ P##'6,/01' 2/)3%*

&/ =,&/< )+5+c 1$ &$5&$,$(3+& + %*80,0%*+ 10 2/)3%* &/ =,&/< %0&/+1+ *(*)*+8/$(3$ 50&5$,,0+, %A,*)+, $ C>&A1*)+, 1*&$3+/$(3$ &$8+)*0(+1+, +0 5&0C$30 1$ )0()$5[\0 $*/58+(3+[\0 10 G+&H>$ Z*()8>*(10 + JH>*5$ .`)(*)+ 1$ J8+b0&+[\0 10 G&0C$30 1$ G$,H>*,+$ 6$,$(7087*/$(30 $ +>30&$, 10 #$8+39&*0]< $ H>$ $708>*&*+ 5+&+ $(:80b+& + 5+&3*)*5+[\01+, *(,3*3>*[q$, 1$ 2Y. $ $/5&$,+, H>$ ,$&\0 &$,*1$(3$, (0 G+&H>$< b$/ )0/0 1$>(*7$&,*1+1$< *(,3*3>*[q$, 1$ 5$,H>*,+ $ 1$,$(7087*/$(30 $ $/5&$,+, *(3$(,*7+, $/)0(D$)*/$(30 $ *(07+10&+,< )0/ ,$1$ 0> +3>+[\0 (0 6= $ J(30&(0I

!  4 )&*+[\0 1$ >/+ S0)*$1+1$ 1$ G&059,*30 J,5$)A%*)0 ; SGJ< + ,$& %0&/+1+ 5$8+, ,$:>*(3$,

$(3*1+1$,-"  T07$&(0 10 6=< H>$ $(3&+&*+ )0/ + g&$+ %A,*)+ $ *(7$,3*/$(30, $/ *(%&+$,3&>3>&+]I"   P##'6,/01' 2)BC2/)3%* &/ =,&/U H>$ $(3&+&*+ )0/ + +,,*,3'()*+ p $8+b0&+[\0 1$

3010, 0, 5&0C$30,I %0&/>8+[\0 1$ 1$/+(1+, 5+&+ 5&0C$30, 1$ GY6I 5&0/0[\0 1+,*($&:*+ 80)+8< (+)*0(+8 $ *(3$&(+)*0(+8I $ +)0/5+(D+/$(30 $ +7+8*+[\0 1+,+3*7*1+1$, 1$ *(,3+8+[\0 10 5+&H>$]I

"  ?/+ 0> /+*, $/5&$,+, 5&*7+1+,< H>$ $(3&+&*+/ )0/ &$)>&,0, 5+&+ + )0(,3&>[\010, 5&`1*0, $ 5+&+ +, +3*7*1+1$, 1$ ,>+ 80)+[\0< $/ )0(%0&/*1+1$ )0/0&*$(3+[q$, $/+(+1+, 1+ T$,3\0 J,3&+3`:*)+ 10 2/)3%* &/ =,&/  Z1$,)&*3+ +,$:>*&]_

m$,,+ 5$&,5$)3*7+< + T07$&(+([+ 10 2/)3%* &/ =,&/ ,$&*+ +,,*/ )0(,3*3>A1+-

!  T$,3\0 J,3&+3`:*)+- 20(,$8D0 6*&$30& 1+ SGJ 2/)3%* &/ =,&/I!  T$,3\0 Jk$)>3*7+- S0)*$1+1$ 1$ G&059,*30 J,5$)A%*)0 2/)3%* &/ =,&/< H>$ 501$&g

3$&)$*&*c+& +3*7*1+1$,_

G&$7'l,$ H>$-!  4  P##'6,/01' 2/)3%* &/ =,&/ ,$C+ %0&/+1+ 50& $(3*1+1$, )0/0 >(*7$&,*1+1$, $P0>

%>(1+[q$, 5&*7+1+, H>$ +, &$5&$,$(3$/< $/5&$,+, $P0> )$(3&0, 1$ 5$,H>*,+ $1$,$(7087*/$(30< +,,0)*+[q$, 1$ )8+,,$ Z)0/0 + =^@#4 $ + 2m^]< SJ@#4J $ 0>3&+,$(3*1+1$, 5&*7+1+,< + J(3*1+1$ 1$ T$,3\0 10 a0,5*3+8 1$ #$%$&'()*+ 10 2/)3%* &/ =,&/<

b$/ )0/0 5$8+, 5$,,0+, %A,*)+, 1+ JH>*5$ .`)(*)+ 1$ J8+b0&+[\0 10 G&0C$30 1$ G$,H>*,+$ 6$,$(7087*/$(30 $ +>30&$, 10 5&$,$(3$ #$8+39&*0_ J,,+ +,,0)*+[\0 1$7$ 3$& )0(1*[q$,

Page 90: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 90/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

LE 

1$ ,$& H>+8*%*)+1+ )0/0 U&:+(*c+[\0 S0)*+8 %$1$&+8 $ (0 6= $ 1$ /010 + H>$ 0 T07$&(010 6= $ 10 @&+,*8 50,,+/ )0/ $8+ )$8$b&+& 4'.$)/$'# &* V*#$1'Z

!  4 ".$,&/&* &* V*#$1' &' ?'#(,$/+   ,$C+ $,3&>3>&+1+ )0/0 +,,0)*+[\0< %>(1+[\0< 0>$/5&$,+ ,$/ %*(, 8>)&+3*70,_ m+ 8*(D+ 1+ +,,0)*+[\0< ,>:$&$l,$ + +b0&1+:$/ 1+,+,,0)*+[q$, &$8+)*0(+1+, +0 a0,5*3+8 48b$&30 J*(,3$*( ZS\0 G+>80] 0> +0 a0,5*3+8 W0*(D0,1$ O$(30 ZG0&30 48$:&$]< $ H>$ *()8>+ +[q$, 1$ &$,50(,+b*8*1+1$ ,0)*+8 $ +3*7*1+1$, 1$

$(,*(0 $ 5$,H>*,+_ J,,+ +,,0)*+[\0 3+/b`/ 1$7$ 3$& )0(1*[q$, 1$ ,$& H>+8*%*)+1+ )0/0US %$1$&+8 $ US 10 6=_

!  U, 5&*()*5+*, 1$7$&$, $ 1*&$*30, 10, +)*0(*,3+, 1+ SGJ ; 2/)3%* &/ =,&/  ,$C+/ 0,*(1*)+10, (+ 3+b$8+ + ,$:>*&_

C(E*,( X;R

9/0$.0&'( I*N*#*& I0#*0'$&

C*##(/(% ! 2$1$& 0 3$&&$(0 1$ +b&+(:'()*+ 10 2/)3%* &/ =,&/ 5$80 5&+c0 /A(*/01$ QE +(0,< +0 ^(7$,3*10& G&*7+10_

! #$)$b$& 5+&)$8+ 10,8>)&0, 1+ SGJ_

:.N*&'0)$#

$1

:.N*&'0)$#*&

"#0N()$&

! ^/58+(3+& 0, 5&`1*0, $ + *(%&+$,3&>3>&+ 10 20/58$k0 28A(*)0a0,5*3+8+& 1$(3&0 10 )&0(0:&+/+ +)$&3+10 (0 d/b*30 1+ SGJI

! 41/*(*,3&+& $ /+(3$& 0, 5&`1*0, $ *(%&+$,3&>3>&+I! 459, QE +(0, 1$ %#%L)%$' 10, */97$*,< $(3&$:+& + ,>+ 5&05&*$1+1$ p

.$&&+)+5I

! 20b&+& 0, +8>:>$*, 10, $,5+[0, )0(,3&>A10,_

! 48>:+& g&$+, (020/58$k0 28A(*)0

a0,5*3+8+&< $/$,5$)*+8 (0 2$(3&0 1$28A(*)+,_

! 48>:+& 7+:+, 1$$,3+)*0(+/$(30 (020/58$k0 a0,5*3+8+&_

! ^/58+(3+& 0, 5&`1*0, $ + *(%&+$,3&>3>&+ 1+ G8+3+%0&/+ 1$ G$,H>*,+ $^(07+[\0< 20(C>(30 J/5&$,+&*+8 $ 2$(3&0 1$ 20(7*7'()*+I

! 41/*(*,3&+& $ /+(3$& 0, 5&`1*0, $ *(%&+$,3&>3>&+ 50& QE +(0,I

! 459, QE +(0, 1$ %#%L)%$' 10, */97$*,< $(3&$:+& + 5&05&*$1+1$ p.$&&+)+5I

! 41/*(*,3&+& 0 )0(10/A(*0< $%$3>+(10 + )0b&+([+ 1+, 3+k+,

)0&&$,50(1$(3$,I! #$,5$*3+& +, )0(1*[q$, $,3+b$8$)*1+, (0 )0(3&+30 ,0)*+8 1$ %0&/+[\0

1+ SGJI

! 20b&+& 0, +8>:>$*,_

20b&+& +8>:>$8 1+ g&$+%A,*)+ $ +8>:>$8 1$$,3+)*0(+/$(30 (+G8+3+%0&/+ 1$ G$,H>*,+ $^(07+[\0< 20(C>(30J/5&$,+&*+8 $ 2$(3&0 1$20(7*7'()*+_

! ^/58+(3+& 0, 5&`1*0, $ + *(%&+$,3&>3>&+ 10 "#(/0' 9%(*)=,#,$ I

! 41/*(*,3&+& $ /+(3$& 5&`1*0, $ *(%&+$,3&>3>&+ 50& QE +(0,I

! 459, QE +(0, 1$ %#%L)%$' 10, */97$*,< $(3&$:+& + 5&05&*$1+1$ p.$&&+)+5_

20b&+& +8>:>$8 1+ g&$+%A,*)+ $ +8>:>$8 1$$,3+)*0(+/$(30 (0G+&H>$ .$/g3*)0_

9&&$/0(56$

!'"31* )'

40)' 

! 4,,$:>&+& H>$ 0 2/)3%* &/ =,&/ )>/5&+ + ,>+ /*,,\0 $ 0bC$3*70,<1$,)&*30, ($,3$ 10)>/$(30< $ &$5&$,$(3$ 0, *(3$&$,,$, 10 T07$&(0 106=< T07$&(0 =$1$&+8< *(,3*3>*[q$, 1$ $(,*(0 ,>5$&*0&< *(,3*3>*[q$, 1$5$,H>*,+ )0/ ,$1$ $/ @&+,A8*+ $ 1+, $/5&$,+, $ 1$/+*, $(3*1+1$,5+&3*)*5+(3$, 10 2/)3%* &/ =,&/ Z$/5&$,+, $ $(3*1+1$, &$,*1$(3$, $+,,0)*+1+,]I

! G&0/07$& /$)+(*,/0, 1$ ,*($&:*+ $(3&$ 0, 5+&3*)*5+(3$, 1+ *(*)*+3*7+$ 1$,,$, )0/ ,$>, D0/980:0, $/ d/b*30 &$:*0(+8< (+)*0(+8 $*(3$&(+)*0(+8I

! U%$&$)$& 0> 1*,50(*b*8*c+& 0>3&0, ,$&7*[0, 1$ 7+80& +:&$:+10 p,$(3*1+1$, &$,*1$(3$, (0 2/)3%* &/ =,&/ $ +0, 5&0%*,,*0(+*, H>$ ($8+,+3>+/ $ ,$>, 7*,*3+(3$,I

! 43>+& )0/0 ,A(1*)0 1$ 3010 0 2/)3%* &/ =,&/I

! #$)$b$& 7*,*3+, 1*&*:*1+, +0 2/)3%* &/ =,&/I

! #$5&$,$(3+& 0 2/)3%* &/ =,&/ *(,3*3>)*0(+8/$(3$I

! 6$%*(*&< )0/ 0, 1$/+*, +)*0(*,3+, 1+ SGJ< + +1/*(*,3&+[\0 10 G+&H>$.$/g3*)0I

! J,3*/>8+& + %0&/+[\0< +3&+[\0 $ 1$,$(7087*/$(30 1$ $/5&$,+, $/

!  #$)$b$& 5+&)$8+ 10,8>)&0, 1+ SGJ_

!  #$)$b$& 3+k+, 1$

)0(10/A(*0_!  #$)$b$& 50& ,$&7*[0,1$ +830 7+80&+:&$:+10_

Page 91: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 91/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

L! 

,$30&$, )0/0 )0(3$j10, />83*/A1*+, &$8+3*7+, p $1>)+[\0< p )>83>&+ $+0 8+c$&< $ H>$ *()8>+ $(,*(0 $ + 5&g3*)+ 1+ &$,50(,+b*8*1+1$ ,0)*+8_

G.'0)()* )*

A*&'6$ )$

B$&%0'(,

41/*(*,3&+& 0 a0,5*3+8 $/ /081$, ,$/$8D+(3$, +0 a0,5*3+8 48b$&30J*(,3$*( ZS\0 G+>80] $ a0,5*3+8 W0*(D0, 1$ O$(30 ZG0&30 48$:&$]<$(%+3*c+(10 + ,>+ /*,,\0 1$ )00&1$(+10&+ $ 5&0/030&+ 1$ +[q$, 1$$(,*(0 $ 5$,H>*,+ $ 1$ 5&g3*)+ 1$ &$,50(,+b*8*1+1$ ,0)*+8_

! #$)$b$& 5+&)$8+ 10,8>)&0, 1+ SGJ_

! #$)$b$& 3+k+ 1$+1/*(*,3&+[\0 ,0b&$ +,&$)$*3+, 10 a0,5*3+8_

X;^; G&'#('>70(& )* 02%,(.'(56$ )$ !'"31* )' 40)' 

U;  "#*20&&(&4

!  U 2/)3%* &/ =,&/ ,$&g */58+(3+10 $/ g&$+ 5$&3$()$(3$ p .$&&+)+5< + H>+8 5&07*1$()*+&g +*/$1*+3+ )+&+)3$&*c+[\0 1+ :8$b+ 5+&+ %*(, 1$ */58+(3+[\0 10 G+&H>$I

!  6*7$&,+, +3*7*1+1$, 1$ 1$,$(7087*/$(30 10, $8$/$(30, bg,*)0, 10 2/)3%* &/ =,&/ 501$&\0,$& *(*)*+1+, $/ g&$+, 1*,50(*b*8*c+1+, 3$/50&+&*+/$(3$ 5+&+ + *(*)*+3*7+< 3+*, )0/0 +,*(,3+8+[q$, 10 28>b$ 10 S$&7*10&< 8+b0&+39&*0, 1+ ?(@ $ g&$+, (0 2$(3&0 2>83>&+8 10 @+()0 10

@&+,*8< )0/ 3&+(,%$&'()*+ 5&0:&$,,*7+ 5+&+ + g&$+ (+ H>+8 ,$&g */58+(3+10 0 2/)3%* &/ =,&/_

R; J(&*& )* ('0N0)()*&

G&$7'l,$ + &$+8*c+[\0 1+, ,$:>*(3$, %+,$, 1$ +3*7*1+1$,< + ,$&$/ 1$,$(7087*1+, $/ ,$H>'()*+<$/b0&+ )0/ 1*7$&,+, ,>5$&50,*[q$,-

!_  2&*+[\0 1+ 4,,0)*+[\0 2/)3%* &/ =,&/ B_  6$%*(*[\0 $ )+&+)3$&*c+[\0 1+ g&$+ %A,*)+ 5+&+ 2/)3%* &/ =,&/_Q_  J8+b0&+[\0 1$ G8+(0 T$&+8 10 2/)3%* &/ =,&/ R_  J,3>10, 1$ /$&)+10 5+&+ ,>b,*1*+& ,$8$[\0 1$ *(7$,3*10&$,

h_  J,3>10, 1$ 7*+b*8*1+1$ 10 2/)3%* &/ =,&/ $/ 3010, 0, 10/A(*0,M_  J8+b0&+[\0 10 G&0C$30 20/58$30 10 2/)3%* &/ =,&/ i_  S$8$[\0 10, *(7$,3*10&$, 5&*7+10, 5+&+ + SGJN_  ^/58+(3+[\0 1+ *(%&+$,3&>3>&+ $ 1$ J8$/$(30, 20/58$/$(3+&$,L_  20(,3&>[\0 10, J8$/$(30, @g,*)0, 10 2/)3%* &/ =,&/ !E_ #$+8*c+[\0 1$ 5&0C$30, 1$ GY6 $/ */97$*, 3$/50&g&*0,!!_ .&+(,%$&'()*+ 10, 5&0C$30, 5+&+ +, *(,3+8+[q$, 1$%*(*3*7+, (0 2/)3%* &/ =,&/ !B_ U5$&+[\0 (0&/+8 10 2/)3%* &/ =,&/ $ G8+($C+/$(30 J,3&+3`:*)0 5+&+ h +(0,

a; I*&/#056$ )(& ?(&*&

C(E*,( X;aJ(&*& "#0./0%(0& %(#'0/0%(.'*&

!- 2&*+[\0 1+ 4,,0)*+[\0 2/)3%* &/ =,&/< 5$8+ 200&1$(+[\0 ()'

$*-(')* 10 2/)3%* &/ =,&/_!  200&1$(+[\0 ()' $*-(')*  10 2/)3%* &/

=,&/[

!  4,,0)*+[\0 2/)3%* &/ =,&/[ !  .$&&+)+5I SJ2.^l6=I W2.^I =^@#4_!  ?(*7$&,*1+1$ 1$ @&+,A8*+

B- 2+&+)3$&*c+[\0 )0/58$3+ 1+ g&$+ 5+&+ 0 2/)3%* &/ =,&/<*()8>*(10 0 J,3>10 1$ ^/5+)30 4/b*$(3+8 $ 0 #$8+39&*0 1$^/5+)30 4/b*$(3+8_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=

Q_ J8+b0&+[\0 1$ 2+/.' V*)/+ &' 2/)3%* &/ =,&/ 1$,3*(+10 ++5&$,$(3+& + *(*)*+3*7+ + $(3*1+1$, $ *(*)*+& + )+53+[\0 1$

&$)>&,0,< +3&+[\0 1$ $/5&$,+, $ *(,3*3>*[q$, 1$ 2Y.< $$,3+b$8$)*/$(30 1$ 5&0:&+/+, 1$ )005$&+[\0 )*$(3A%*)+<3$)(089:*)0 $ $/5&$,+&*+8 $/ d/b*30 (+)*0(+8 $ *(3$&(+)*0(+8_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=

!  W2.^!  =^@#4!  ?(*7$&,*1+1$ 1$ @&+,A8*+

Page 92: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 92/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

LB 

R- J,3>10, 1$ /$&)+10 1+ 1$/+(1+ $ $k5$)3+3*7+, H>+(30 +0a0,5*3+8 1$ #$%$&'()*+< 2$(3&0 28A(*)0< 20(C>(30 J/5&$,+&*+8<J,5+[0 1$ 20(7*7'()*+ $ S$&7*[0,< $ J,5+[0 S>5$&O*,*3_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=!  ?(*7$&,*1+1$ 1$ @&+,A8*+

h- J,3>10, 1$ 7*+b*8*1+1$ 10 2/)3%* &/ =,&/ $/ 3010, 0,10/A(*0, Z)0/0 3`)(*)0< $)0(z/*)0l%*(+()$*&0< 508A3*)0<)>83>&+8 $ +/b*$(3+8] $ *1$(3*%*)+[\0 1$ )0(1*[q$, 5+&+ +0b3$([\0 1$,,+, )0(1*[q$,_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=!  ?(*7$&,*1+1$ 1$ @&+,A8*+

M- J8+b0&+[\0 10 G&0C$30 20/58$30 10 2/)3%* &/ =,&/<*()8>*(10 G8+(0 1$ m$:9)*0,I G8+(0 1$ 6*7>8:+[\0 $ W+&n$3*(:IG&0)$1*/$(30, $ m0&/+, ̂ (3$&(+,I G8+(0 1$ 2005$&+[\02*$(3A%*)+< .`)(*)+ $ J/5&$,+&*+8I $ G8+(0 1$ +50*0 p )&*+[\0<+3&+[\0< *(,3+8+[\0 $ 1$,$(7087*/$(30 1$ $/5&$$(1*/$(30,_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^< W2.^!  ?(*7$&,*1+1$ 1$ @&+,A8*+!  =^@#4

i- S$8$[\0 10, *(7$,3*10&$, 5&*7+10, 5+&+ + SGJ< )0/5>b8*)+[\0< $/ d/b*30 (+)*0(+8 $ *(3$&(+)*0(+8< 1$ $1*3+*,I+(g8*,$ 1+, 5&050,3+,< +(g8*,$ 1$ &$)>&,0, $ 1*7>8:+[\0 %*(+810, &$,>83+10,_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^l6=!  < W2.^

N- ^/58+(3+[\0 1+ *(%&+$,3&>3>&+ $ 1$ J8$/$(30,20/58$/$(3+&$,- $8+b0&+[\0 1$ 3$&/0, 1$ &$%$&'()*+<5>b8*)+[\0 1$ $1*3+*,< ,$8$[\0 1$ $/5&$,+,< )0(3&+3+[\0<

+7+8*+[\0 $ +)$*3+[\0 1$ 0b&+,_

! 4,,0)*+[\0 2/)3%* &/ =,&/ ! .$&&+)+5! SJ2.^l6=

L- 20(,3&>[\0 10, J8$/$(30, @g,*)0, 10 2/)3%* &/ =,&/< )0/)$8$b&+[\0 10, )0(3&+30, )0/ 0, *(7$,3*10&$, 5&*7+10, <$,3&>3>&+[\0 1+ S0)*$1+1$ 1$ G&059,*30 J,5$)A%*)0 $*/58+(3+[\0 10 2/)3%* &/ =,&/ )0(%0&/$ 0 ,$> G&0C$3020/58$30Z 

! 4,,0)*+[\0 2/)3%* &/ =,&/ ! .$&&+)+5< SJ2.^l6=! ^(7$,3*10&$, 5&*7+10,

!E_ #$+8*c+[\0 1$ 5&0C$30, 1$ GY6 $/ */97$*, )$1*10, +02/)3%* &/ =,&/ $/ )+&g3$& 3$/50&g&*0_

!  4,,0)*+[\0 2/)3%* &/ =,&/ !  .$&&+)+5< SJ2.^< W2.^< 2mGH< =^mJG!  @m6JS< @+()0 10 @&+,*8!  ^(7$,3*10&$, 5&*7+10,!  ?(@< ?2@< JS2S< J/b&+5+ $ 0>3&+,

*(,3*3>*[q$, 1$ $(,*(0 ,>5$&*0& $ 1$ 2.Y^< (0

@&+,*8 $ (0 $k3$&*0&

!!_ .&+(,%$&'()*+ 10, 5&0C$30, 5+&+ +, *(,3+8+[q$, 1$%*(*3*7+,(0 2/)3%* &/ =,&/_

!B_ U5$&+[\0 (0&/+8 10 2/)3%* &/ =,&/ U5$&+[\0 (0&/+8<+7+8*+[\0 $ $8+b0&+[\0 10 G8+($C+/$(30 J,3&+3`:*)0 5+&+ 0, h

+(0, ,$:>*(3$,_

X;^; -#$.$7#(2( ?K&0/$ %#*,020.(# )( 02%,(.'(56$ )$ !'"31* )' 40)' 

C(E*,( X;V

!"#$#   %&'# $ )*+,$#)*$#

! " # $ ! " # $ ! " # $ ! " # $ ! " # $

!% '()*+,- .* !""#$%&'(# *&+,-. /& 0%/&

"% /01)2)+,- 0 3*(*340()5*+,- .* 6(0* 178)3* 9*(* *&+,-. /& 0%/&

#: ;<*=-(*+,- .0 ><*2- ?0(*< .- *&+,-. /& 0%/&

$% ;[email protected] .0 A0(3*.- 9*(* 8@=8).)*( 80<0+,- .0 )2B084).-(08

C% ;[email protected] .0 B)*=)< ).*.0 .- *&+,-. /& 0%/&  0A 4-.-8 -8 .-A72)-8

D% ;<*=-(*+,- .- >(-E04- '-A9<04- .- *&+,-. /& 0%/&

F% G0<0+,- .-8 )2B084).-(08 9()B*.-8 9*(* * G>;

H% IA9<*24*+,- .* )21(*084(@4@(* 0 .0 ;<0A024-8 '-A9<0A024*(08

J% '-284(@+,- .-8 ;<0A024-8 K68)3-8 .- *&+,-. /& 0%/&

!L: M0*<)5*+,- .0 9(-E04-8 .0 >N/ 0A )AOB0)8 40A9-(6()-8

!!: P(*2810(Q23)* .-8 9(-E04-8 9*(* *8 )284*<*+R08 *&+,-. /& 0%/&

!": S90(*+,- .- *&+,-. /& 0%/&  0 ><*20E*A024- ;84(*4TU)3-

- . / 0 1

Page 93: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 93/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

LQ 

X;UT; +$)*,$ )* g*7O/0$ )$ !'"31* )' 40)' 

U W01$80 1$ m$:9)*0 10 2/)3%* &/ =,&/ ̀ %>(1+/$(3+10 (+, ,$:>*(3$, $,3&+3`:*+,-

!_ G+&)$&*+ $(3&$ 0 501$& 5jb8*)0< *(*)*+3*7+ 5&*7+1+< *(,3*3>*[q$, 1$ $(,*(0 ,>5$&*0&<*(,3*3>*[q$, 1$ 2.Y^< 0&:+(*,/0, $ +:'()*+, *(3$&(+)*0(+*, 1$ +50*0 +0 1$,$(7087*/$(30$ 5&0:&+/+, 1$ )005$&+[\0 1$ (+[q$, +/*:+,< )0/0 1$,)&*30 ,>)*(3+/$(3$ + ,$:>*&< 5+&+

>/ D0&*c0(3$ 1$ 1$c +(0,-

!  U T6=< $/ $,5$)*+8 /$1*+(3$ + .$&&+)+5< 5+&3*)*5+ )0/ &$)>&,0, $,3*/+10, $/ #~ !<hb*8D\0< &$%$&$(3$, b+,*)+/$(3$ 0 7+80& 1+ 3$&&+ 1$ QQ D$)3+&$, (0 S$30& 1$ 28>b$, S>8<)0(3&+3+[\0 1$ $,3>10, $ 5&0C$30, )0/58$/$(3+&$,< $ )0(3&+3+[\0 1$ 0b&+, 1$*(%&+$,3&>3>&+I

!  4 *(*)*+3*7+ 5&*7+1+ 5+&3*)*5+ )0/ )$&)+ 1$ #~ !<h b*8Dq$, 5+&+ + )0(,3&>[\0 10?'#(,$/+ &* O*L*)5.6,/< 4*.$)' 4+R.,6'< 4'.N%.$' "-()*#/),/+ < "#(/0' &* 4'.A,A5.6,/ *

9*)A,0'# $ "#(/0' 9%(*)=,#,$ I!  U T07$&(0 =$1$&+8 Z$/ $,5$)*+8 /$1*+(3$ 0 W2.^ $ =>(10, S$30&*+*,< W*(*,3`&*0 1+

S+j1$< @m6JS< G$3&0b&+,< ?(@ $ 0>3&+, >(*7$&,*1+1$ 5jb8*)+, %$1$&+*, $ *(,3*3>*[q$,)0/0 $/5&$,+, 5jb8*)+, %$1$&+*, 1$ )*'()*+< 3$)(080:*+ $ *(07+[\0 5+&3*)*5+/ )0/&$)>&,0, 1+ 0&1$/ 1$ #~ REE /*8Dq$, 1$,3*(+10, +0 1$,$(7087*/$(30 1$ 5&0C$30, 1$)*'()*+< 3$)(080:*+ $ *(07+[\0 (0 d/b*30 10 2/)3%* &/ =,&/I

!  ^(,3*3>*[q$, 5+&)$*&+, Z*()8>,*7$ >(*7$&,*1+1$,< *(,3*3>*[q$, 1$ 5$,H>*,+ $1$,$(7087*/$(30 $ $/5&$,+, 1$ 0>3&+, &$:*q$, 10 @&+,*8 $ 10 $k3$&*0&< b$/ )0/00&:+(*,/0, *(3$&(+)*0(+*, ; )0/0 0 @^6 $ 0 @+()0 W>(1*+8] 5+&3*)*5+/ )0/ #~ BEE/*8Dq$, 5+&+ 0 5+&+ 0 1$,$(7087*/$(30 1$ 5&0C$30, 1$ )*'()*+< 3$)(080:*+ $ *(07+[\0(0 d/b*30 10 2/)3%* &/ =,&/ $ +,,0)*+[\0 )0/ 1*7$&,+, $(3*1+1$, $/ d/b*30 (+)*0(+8$ *(3$&(+)*0(+8_

B_  ^(A)*0 */$1*+30 1$ +3*7*1+1$, 1$ 5$,H>*,+ )*$(3A%*)+ $ 1$,$(7087*/$(30 3$)(089:*)0 $/g&$+, 1$ %&0(3$*&+ ,0b 0 %0&/+30 1$ 5&0C$30, )0/ + $,3&>3>&+ $ %*80,0%*+, 10,4'.6*.$)/&')*# &* >..'A/01'< *(,5*&+1+ (0, 5&0C$30, &$+8*c+10, (0, >..'A/$,'. ?%@# ZJ,3+10, ?(*10,] $ (0, \.'Y+*&8* /.& >..'A/$,'. 4'--%.,$,*# Z?(*\0 J>&05$*+]_ J,,$,5&0C$30, 50,,>$/ +1/*(*,3&+[\0< 0&[+/$(30< 5+&3*)*5+(3$,< /$3+, $ 5&+c0, b$/1$%*(*10,_ S$> 'k*30 501$ $(,$C+& + ,>+ 3&+(,%0&/+[\0 (>/+ *(,3*3>*[\0 1$ 2.Y^_QRB 

4,,*/< 0 *(A)*0 1+ */58+(3+[\0 $%$3*7+ 10 2/)3%* &/ =,&/  (\0 1$5$(1$ 1+ )&*+[\0 1$*(,3*3>*[q$, 1$ 2.Y^_ J,,+, *(,3*3>*[q$, 501$&\0 $/$&:*& 5&0:&$,,*7+/$(3$ )0/0 %&>30 1$5&0C$30, 1$ GY6 $k*30,0,_ G01$/ 3+/b`/ &$,>83+& 1+ *(,3+8+[\0 1$ %*8*+*, 1$ *(,3*3>30,$k*,3$(3$, $/ 0>3&0, 80)+*, 10 @&+,*8 $ 10 $k3$&*0&_ 41*)*0(+8/$(3$< $(H>+(30 0, 5&`1*0,

10 2/)3%* &/ =,&/ $,3*7$&$/ $/ )0(,3&>[\0< $,,$, 5&0C$30, 1$ GY6 $ %*8*+*, 1$ *(,3*3>30,501$&\0 05$&+& $/ 80)+*, )$1*10, 50& *(,3*3>*[q$, 5+&)$*&+,_

Q_  G+&)$&*+ )0/ + ^()>b+10&+ 1$ J/5&$,+, 10 26. ; ?(@< $ ^()>b+10&+, 1$ 0>3&+,$(3*1+1$,< 5+&+ 5&0/07$& + )&*+[\0 $ 1$,$(7087*/$(30 1$ $/5&$,+, $ 5&01>30,*(07+10&$, + 5+&3*& 10, &$,>83+10, 1+, +3*7*1+1$, 1$ 5$,H>*,+ )*$(3A%*)+ $1$,$(7087*/$(30 3$)(089:*)0 (0 2/)3%* &/ =,&/< 5+&+ 03*/*c+& 0 >,0 10, &$)>&,0, $$7*3+& 1>58*)+[q$, 1$,($)$,,g&*+,< + $k$/580 10 G#UJ.4 ZJ/b&+5+]QRQ $ 10 5&0:&+/+ 1$3&+(,%$&'()*+ 1$ 3$)(080:*+ 1+ m4S4_QRR 

QRB vSGUo^6U#U< #_ $3 +8_< BE!Q l #$)*%$w

QRQ D335-PPD03,*3$,_,)3_$/b&+5+_b&P5&0$3+

QRR uuu_(+,+_:07P0%%*)$,P0)3P3$)DV3&+(,%$&

Page 94: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 94/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

LR 

R_  =8$k*b*8*1+1$ 1$ +1+53+[\0 10, 58+(0, p, )0(1*[q$, $()0(3&+1+, (+ &$+8*1+1$< $7*3+(1010:/+3*,/0, $ */0b*8*1+1$ 1$7*10 + $7$(3>+8 (\0 1*,50(*b*8*1+1$ 1$ 301+, +, )0(1*[q$,)0(,*1$&+1+, *1$+*, 5+&+ + */58+(3+[\0 $ 05$&+[\0 10 2/)3%* &/ =,&/_

X;UU; :.N*&'02*.'$& * #*'$#.$&

U 303+8 $,3*/+10 1$ *(7$,3*/$(30, 5+&+ + */58+(3+[\0 10 2/)3%* &/ =,&/< (0 D0&*c0(3$ 1$ +(0,<$ 1$ #~ Q<M b*8Dq$,< )0/ +, %0(3$, *(1*)+1+, (0 *3$/ O_!E_ J,3*/+l,$ H>$< + 5+&3*& 10 +(0 h 1$*/58+(3+[\0< 0 2/)3%* &/ =,&/ +5&$,$(3+&g 0, ,$:>*(3$, 5&*()*5+*, &$30&(0,-

!  #~ QEE /*8Dq$, 50& +(0 1$7*10 +0 +8>:>$8 1$ QEE_EEE /• 1$ $,)&*39&*0,< 8+b0&+39&*0,<)8A(*)+,< 80C+,< g&$+, 1$ $k50,*[\0 $ $7$(30,< g&$+, $/5&$,+&*+*, $ D03`*,< b$/ )0/0 1$$,3+)*0(+/$(30,I

!  2&*+[\0 1$ !E_EEE $/5&$:0, 1*&$30, )0/ &$/>($&+[\0 /`1*+ 1$ #~ !BE /*8P+(0<303+8*c+(10 #~ !<B b*8D\0 50& +(0I

!  2$&)+ 1$ #~ BEE /*8Dq$,P+(0 $/ */50,30, %$1$&+*,I

!  2$&)+ 1$ #~ BEE /*8Dq$,P+(0 $/ */50,30, 5+&+ 0 T6=I!  2$&)+ 1$ #~ hEE /*8Dq$,P+(0 *(C$3+10, 1*&$3+/$(3$ (+ $)0(0/*+ 1$ b$(, $ ,$&7*[0, 10 6=

$ #$:*\0 10 J(30&(0_

X:;  -$./,1&Y*&

4, $,3*/+3*7+, 5&$8*/*(+&$, 1$ *(7$,3*/$(30, $ &$30&(0, 5$&/*3$/ 5&$7$& H>$ 0 2/)3%* &/ =,&/ ` 7*g7$8 ,$ %0&$/ )0(,3&>A1+, +, 5+&)$&*+, 5&$)0(*c+1+, ($,3$ 10)>/$(30_ 20/5&$$(1$l,$ H>$+, )0(3&*b>*[q$, 10 ,$30& 5jb8*)0 ,$&\0 &$$/b08,+1+, 5$80, */50,30, :$&+10, $ 5$801$,$(7087*/$(30 5&05*)*+10 5$80 2/)3%* &/ =,&/< $ H>$ 0, *(7$,3*/$(30, 10 ,$30& 5&*7+10 ,$&g&$$/b08,+10 5$8+ $k580&+[\0 )0/$&)*+8 10, */97$*, $ $,3+)*0(+/$(30, + ,$&$/ */58+(3+10, (0

G+&H>$< b$/ )0/0 50& &0t+83*$, H>$ 501$&\0 +17*& 10, &$,>83+10, 1+, $/5&$,+, *(3$(,*7+, $/)0(D$)*/$(30 )>C+ )&*+[\0 $ 1$,$(7087*/$(30 3*7$&$/ 8>:+& (0 d/b*30 10 2/)3%* &/ =,&/ $ )0/0 +50*0 1$,,$_

20(,*1$&+l,$ H>$ +, 5+&)$&*+, $(3&$ +, 1*7$&,+, $(3*1+1$, )*3+1+, ($,3$ $,3>10< (0 )$(g&*0(+)*0(+8 $ *(3$&(+)*0(+8< ,\0 7*g7$*, $/ %>([\0 10 H>$ ,>:$&$ 0 )$(g&*0 (+)*0(+8 $ *(3$&(+)*0(+81$ 5&0:&+/+, 1$ +50*0 p )*'()*+< 3$)(080:*+ $ *(07+[\0< *()8>*(10 0 +50*0 +0, ?/@,$/$# &*

>.'A/01' $ + %.,A*)#,&/&*# *-()**.&*&')/#Z 20/ $%$*30< 0 4').*++ T]4 7"4?< $/ m07+ ^0&H>$Z50,,*7$8/$(3$ >/ 10, /+*, +7+([+10, ?/@,$/$# &* >.'A/01' $/ d/b*30 />(1*+8]< %0* 7*+b*8*c+105$8+ 5+&)$&*+ 1+ G&$%$*3>&+ 1$ m07+ ^0&H>$< 1+ 4').*++ H.,A*)#,$M  ZJ,3+10, ?(*10,] $ 10 7*6K.,'. 

Z^,&+$8]< +8`/ 10 +50*0 1$ $/5&$,+, )0/0 + T00:8$ _m$,,$ )0(3$k30< )0(,*1$&+l,$ H>$ + 7*+b*8*1+1$ 10 2/)3%* &/ =,&/  ` 3+/b`/ &$%0&[+1+ 5$80/01$80 *(07+10&< &$5&$,$(3+(10 0 H>$ Dg 1$ /+*, +7+([+10 )0()$*3>+8 $ $,3&+3$:*)+/$(3$< (0)$(g&*0 />(1*+8_ J,,+ ,*3>+[\0 ` &$%8$3*1+< $/ $,5$)*+8< 5$80 5+&+8$8*,/0 $(3&$ 0 2/)3%* &/ =,&/

$ 0 4').*++ T]4 7"4?< +)*/+ )*3+10- 

!  U 4').*++ T]4 7"4? $,3g )$(3&+10 (0, 10/A(*0, $/ H>$ m07+ ^0&H>$ ($)$,,*3+ +7+([+&5+&+ &$)>5$&+& 0 (A7$8 1$ 1$,$(7087*/$(30 H>$ 3$7$ 0>3&0&+< $ 3$/ ,$> %0)0 $/10/A(*0, 50&3+10&$, 1$ %>3>&0< $/ $,5$)*+8 +, WA1*+, 6*:*3+*,< ^(%0&/g3*)+<JH>*5+/$(30, 5+&+ S+j1$ $ W$*0 4/b*$(3$ ?&b+(0 ̂ (3$8*:$(3$ $ S>,3$(3g7$8_

!  U 0bC$3*70 10 2/)3%* &/ =,&/  3+/b`/ ` 5&0/07$& + )0(C>:+[\0 1$ %+30&$, %+70&g7$*,5+&+ +8+7+()+& + &$:*\0 &>/0 + >/ 1$,$(7087*/$(30 ,>,3$(3g7$8< ,0)*+8/$(3$&$,50(,g7$8 $ C>,30 $ )0/5$3*3*70 (+ J)0(0/*+ T80b+8*c+1+< +8`/ 1$ :$&+[\0 1$

Page 95: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 95/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Lh 

$/5&$:0< 1*,3&*b>*[\0 1$ &$(1+ $ $8$7+1+ H>+8*1+1$ 1$ 7*1+ 5+&+ 301+ + 505>8+[\0_ U%0)0 10 2/)3%* &/ =,&/ 3+/b`/ ,\0 ,$30&$, 50&3+10&$, 1$ %>3>&0 l $/ $,5$)*+8 + S+j1$<+ J1>)+[\0 $ 0 6$,$(7087*/$(30 a>/+(0 (+ ,>+ +)$5[\0 58$(+ l $ 501$/ 503$()*+8*c+&>/ $k3&+0&1*(g&*0 ,+830 H>+8*3+3*70 $ H>+(3*3+3*70 10 1$,$(7087*/$(30 5+&+ 0 6*,3&*30=$1$&+8< J(30&(0< 2$(3&0lU$,3$ $ G+A, )0/0 >/ 3010_

6$ /010 +(g80:0 +0 4').*++ T]4 7"4?U 0 2/)3%* &/ =,&/ &$5&$,$(3+ />*30 /+*, H>$ >/ ,*/58$,G+&H>$ 2*$(3A%*)0 $ .$)(089:*)0_ 20(,3*3>*< )0/ $%$*30< >/ +/g8:+/+ 1$ 5&+3*)+/$(3$ 301+, +,)+3$:0&*+, 1$ ?/@,$/$# &* >.'A/01' )0/ 0, ,$:>*(3$, 0bC$3*70,-

!  G&0/07$& 0 3$&&*39&*0 )0/0 >/+ O*8,1' >.'A/&')/< *(,)&$7$(10l,$ +,,*/ )0/0 >/,*:(*%*)+3*70 $8$/$(30 1+ G)/#R+,/ 7*6.B('+*[

!  4&3*)>8+ $ %0&3+8$)$ 1*7$&,0, 2'+'# 9*$'),/,# (0 6= $ J(30&(0 l )0/0 0, &$8+)*0(+10, +0,,$30&$, 1$ S+j1$< J1>)+[\0< .$)(080:*+ 1+ ^(%0&/+[\0< 20(,3&>[\0 2*7*8< JH>*5+/$(30,J8$3&z(*)0,< 6$%$,+< @*03$)(080:*+ $ W$*0 4/b*$(3$I

!  G&0/07$ 5&0C$30, )005$&+3*70, +&3*)>8+10, + #$1$, 1$ ^(07+[\0< b>,)+(10 $%0&3+8$)$(10 5+&)$&*+, $/ d/b*30 80)+8< &$:*0(+8< (+)*0(+8 $ *(3$&(+)*0(+8I

!  W+3$&*+8*c+l,$ ,0b + %0&/+ 1$ >/ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' /+, )0(3+< 3+/b`/<)0/ 4'.6*.$)/&')*# &* >.'A/01' Z(+ 8*(D+ 10, >..'A/$,'. ?%@# $ 10,  \.'Y+Y*&8* /.&

,...'A/$,'. 4'--%.,$,*#< 10, J,3+10, ?(*10, $ 1+ ?(*\0 J>&05$*+< &$,5$)3*7+/$(3$] $4*.$)'# &* T*8B6,'# * >.'A/01'  ZG%#,.*## /.& >..'A/$,'. 4*.$*)#]< )0/ ^()>b+10&+, $4)$8$&+10&+, 1$ J/5&$,+,_

.+/b`/ +103+(10 %*80,0%*+ ,$/$8D+(3$ +0 4').*++ T]4 7"4?U 0 2/)3%* &/ =,&/ 5&05q$l,$ + >(*&*8D+, $ )+/*(D+& 5+&+ + %0&/+[\0 1$ +&H>*5`8+:0, $ )0(3*($(3$,_ J,,+ +b0&1+:$/ ` 8>,3&+1+ 5$80?'#(,$/+ &* O*L*)5.6,/ *- E)*/# ./ L)'.$*,)/ &' 6'.K*6,-*.$' * &' (*.#/-*.$'U +3>+(10 $/>(A,,0(0 )0/ >/ )$(3&0 1$ )8A(*)+, $ >/+ 58+3+%0&/+ 1$ )*'()*+ $ *(07+[\0< +b$&30, p 5&$,3+[\0

1$ ,$&7*[0, 1$ ,+j1$ $/ )+&g3$& >(*7$&,+8_ .+/b`/ ` *8>,3&+1+ 5$8+ 5&$,$([+ 1$ >/+ 58+3+%0&/+1$ *(07+[\0 $/ J1>)+[\0< J(,*(0 $ 2>83>&+< )>C+, +3*7*1+1$, 1$/+(1+/ + ,*($&:*+ 1$5&+3*)+/$(3$ 301+ + :+/+ 1$ $,5$)*+8*1+1$, $k*,3$(3$,< 1$,1$ +&3*,3+, $ +,3&z(0/0, +3+k*1$&/*,3+, $ c0980:0,< 5+,,+(10 50& 0>3&0, 5$,H>*,+10&$, (+, %&0(3$*&+, 1+ )*'()*+ $$(:80b+(10< 50& $k$/580< +170:+10,< )*$(3*,3+, 508A3*)0,< $)0(0/*,3+,< $(:$(D$*&0,<D*,30&*+10&$,< /`1*)0,< 5$1+:0:0,< 5,*)980:0, $ %*89,0%0,_

W+*, >/+ 7$c (+ 8*(D+ 10 4').*++ T]4 7"4?U 0 2/)3%* &/ =,&/ ` )0()$b*10 $ */58+(3+10 )0/0>/ *.$* &' .'A' (/)/&,8-/ #'6,/+   H>$ $/$&:$ (0 )$(g&*0 />(1*+8< + 9'6,*&/&* &'

4'.K*6,-*.$'_ G0& *,,0< 0 2/)3%* &/ =,&/  b>,)+&g 503$()*+8*c+& + />83*1*,)*58*(+&*1+1$< +,*($&:*+ 1+, $,5$)*+8*1+1$, $ +b0&1+:$(, (\0 8*($+&$, 1$ 5$(,+/$(30< (+ $,5$&+([+ 1$ H>$ $,,+

` + 05[\0 H>$ (0, &$,3+ 5+&+ $H>+)*0(+& $ &$,087$& 0, */$(,0, $ )0/58$k0, 5&0b8$/+, H>$< 1$/010 )&$,)$(3$< +%8*:$/ + (0,,+ (+[\0 $ + ,0)*$1+1$ />(1*+8_

4 $H>*5$ 3`)(*)+ 1$ $8+b0&+[\0 $ &$8+30&*+ 10, F"#$%&'# ()*+,-,./)*# (/)/ /(',/) / ,-(+/.$/01'

&' 2/)3%* &/ 4,5.6,/ * 7*6.'+'8,/ *- 9/:&* &' ;< e $,3g )0(,)*$(3$ 10 1$,+%*0 H>$ &$5&$,$(3+ +)0()&$3*c+[\0 10 2/)3%* &/ =,&/ (+ 8*(D+ 10 /01$80 5&050,30_ .$/< $(3&$3+(30< + )0(7*)[\0 1$H>$ $,3$ ` >/ 10, )+/*(D0, 5+&+ H>$ + #$:*\0 10 6= $ 10 J(30&(0< 0 2$(3&0lU$,3$ $ 0 @&+,*8$%$3>$/ >/ #/+$' &* (/)/&,8-/U )+5+c 1$ ,>5$&+& +, +/+&&+, H>$ (0, 5&$(1$/ + )0()$*30, $*(,3&>/$(30, 0b,08$30, $ 8+([+& + (0,,+ (+[\0 +0 5+3+/+& 1$ 1$,$(7087*/$(30 H>$ +8/$C+/0,<$ H>$ Cg 3$/ ,*10 +8)+([+10 50& 0>3&+, (+[q$,_

Page 96: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 96/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

LM 

<0E,0$7#(?0(v4)+1$/*+, 1$ 2*'()*+, 10, J,3+10, W$/b&0, 1+ ?(*\0 J>&05$*+< BE!!w 20(,$8D0 20(,>83*70 1+, 4)+1$/*+, J>&05$*+, 1$ 2*'()*+,- G,'+'8,/

9,.$I$,6/` %-/ >.$)'&%01'- uuu_$+,+)_$>P%*8$+1/*(P#$50&3,PJ+,+)V!!VS@lo+tlG0&3>:>$,$Vu$b_51%v42JWUTo?< 6_I #U@^mSUm< f_< BE!Bw 4_ 42JWUTo?< 6+&0(I #U@^mSUm< f+/$, 4_ }Dt m+3*0(, =+*8_ m$u y0&n- 2&0u( G>b8*,D*(: T&0>5< #+(10(

a0>,$ ^()_< BE!Bv4oOJS =^oaU< f_ $3 +8_< BEERw 4oOJS =^oaU< f_I 6J =4#U WJoU< ._ 4_I @U#TJS =#J^#J< 4_ 2_I SGUo^6U#U< #_I T?J##4< 4_I =^S2aJ#< a_< =J##J^#4

6US 4mfUS< G_I o^W4< =_ 2)'-'$,.8 @%#,.*## /.& -/)X*$# L') $*./.$#` '.* 'L $K* #$)*.8$K# 'L 9*)8,(*7*6U ,. G)/_,+,/. T')$K*/#$ _ G&0)$$1*(:,ss^ }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ @$&:+/0< BEER_

v4mmJ#S.J6.< f_< BEEMw 4mmJ#S.J6.< f_ 96,*.6* (/)X# /.& K,8KC$*6K 6+%#$*),.8_ >.  @^4m2a^< G_I o4@U#y< S_ ZJ1]_ >.$*)./$,'./+ ?/.&@''X '.>.&%#$),/+ 2'+,6M _ 2D$83$(D+/< ?rI m0&3D+/530(< W4< ?S4- J1u+&1 J8:+& G>b8_< BEEM<

v4,,0)*+[\0 G+>8*,3+ 5+&+ 0 6$,$(7087*/$(30 1+ W$1*)*(+ $ 4,,0)*+[\0 1+ ^(1j,3&*+ =+&/+)'>3*)+ 1$ G$,H>*,+< BE!Bw 4 S+j1$ (0 @&+,*8 $/ BEB!-#$%8$kq$, ,0b&$ 0, 1$,+%*0, 1+ 5&9k*/+ 1`)+1+_ 4,,0)*+[\0 G+>8*,3+ 5+&+ 0 6$,$(7087*/$(30 1+ W$1*)*(+ $ 4,,0)*+[\0 1+ ^(1j,3&*+=+&/+)'>3*)+ 1$ G$,H>*,+ ZU&:_]< S\0 G+>80- 2>83>&+ 4)+1'/*)+ J1*30&+< BE!B-uuu_,51/_0&:_b&P,*3$P*/+:$,P,30&*$,P51%P5>b8*)+)0$,P,51/BE!!l10u(80+1l%>88_51%

v4?6y< f_ o_ m_< BEEMw 4?6y< f0&:$ o_ m_- ".$)* / $)/&,01' * / )*.'A/01'` '# &*#/L,'# &/ H.,A*)#,&/&* "-()**.&*&')/< ,. 4?6y< f_ o_ m_I WU#US^m^<W_ 2_ ZU&:]- >.'A/01' * "-()**.&*&'),#-' ./ H.,A*)#,&/&*< G0&30 48$:&$- J6^G?2#S< BEEM_

[email protected]< BEEiw @4..JooJ ^(,3*3>3$ +(1 4,,0)*+3*0( 0% ?(*7$&,*3t #$,$+&)D G+&n,_ 4K/)/6$*),#$,6# /.& 7)*.&# ,. T')$K P-*),6/. O*#*/)6K 2/)X#`

gt#$ 4*.$%)M ;,)*6$,'.#_ BEEi- uuu_b+33$88$_0&: $ uuu_+>&5_($3v@U?o6^mT r_ J_< !LMRw @U?o6^mT r_ J_ 7K* -*/.,.8 'L $K* gr

$K 4*.$)%)M` $K* 8)*/$ $)/.#,$,'.< m$u y0&n- a+&5$& Y #0u< G>b8*,D$&,< !LMR_

v24S.JooS W_ $ a4oo G_< !LLRw 24S.JooS W_ $ a4oo G_- .$)D(0508$, 0% 3D$ }0&81_ .D$ /+n*(: 0% B!,3 2$(3>&t ^(1>,3&*+8 20/58$k$,< o0(10(-#0>38$1:$< !LLR_

v2a^4G4m^lSU?.U< W_< $3 +8_< BEENw #_ 2a^4G4m^lSU?.U< W_I SGUo^6U#U< #_ 2/)3%* 7*6.'+B8,6' &* "6'.*8B6,'#` 6'.$),@%,01' ,.'A/&')/ /'

&*#*.A'+A,-*.$' )*8,'./+ * #*$'),/+ _ 4(+*, sO^^^ S$/*(g&*0 m+)*0(+8 4mG#U.J2_ 4&+)+Cj< BEEN_v2o4#r @_ #_< BEEMw 2o4#r @_ #_- 2%)#%,.8 $K* ".$)*()*.*%),/+ H.,A*)#,$M < *( 4?6y< f_ o_ m_I WU#US^m^< W_ 2_ ZU&:]- >.'A/01' * "-()**.&*&'),#-'

./ H.,A*)#,&/&*< G0&30 48$:&$- J6^G?2#S< BEEM_v2Um6UW< G_< BE!!w 2Um6UW< G$&$_ 2/)3%*# 6,*.$RL,6'# M @,'$*6.'+'8R/_ ^( J,3+10 1$ 8+ @*03$)(080:A+< 8+ @*0/$1*)*(+ t 8+, .$)(080:A+, W`1*)+,

$( 2+3+8>‘+< #$3&+30 1$ >( S$)30& $( W07*/*$(30< BE!!- @*0)+3< @+&)$80(+< uuu_b*0)+3_)+3v2UUrJ< G_< BEE!w 2UUrJ< GD*8*5_ <)'- 7*6K.'('+*# $' O*8,'./+ >..'A/$,'. 9M#$*-#` 7K* "A'+%$,'. 'L F'6/+,#*& 7*6K.'+'8M ;*A*+'(-*.$ 2'+,6M <

2+(+1*+( f0>&(+8 0% #$:*0(+8 S)*$()$< ss^O-!< S5&*(: l 5&*(3$/5, BEE!< B!lRE_v6^4WUm6< f_< BEEhw 6^4WUm6< f_ 4'++/(#*` ?'Y 9'6,*$,*# 4K''#* $' </,+ ') 9%66**& _ o0(10(- O*n*(: G$(:>*(< BEEh_v6#?2rJ#< G_ !LLLw 6#?2rJ#< G_ P&-,.,#$)/.&' *- $*-('# &* 8)/.&*# -%&/.0/#< S\0 G+>80- G>b8*%08D+< !LLL_v6#?2rJ#< G_ =_ BEEBw 6#?2rJ#< G_ =_- 7K* ;,#6,(+,.* 'L >..'A/$,'.< a+&7+&1 @>,*($,, #$7*$u< 4>:>,3 BEEB_vJmT4#6^U< G_< BEELw JmT4#6^U< G_ O*#*/)6K 2/)X# L') $K* \.'Y+*&8* "6'.'-M _ @>,*($,,}$$n f>($ !< BEEL-

uuu_b>,*($,,u$$n_)0/P*((07+3$P)0(3$(3PC>(BEELP*1BEELEM!VNRLLQR_D3/v=#^J6W4m< ._ o_< BEEhw =#^J6W4m< ._ o_ b J%.&' I (+/.'[ %-/ @)*A* K,#$B),/ &' 9I6%+' vv> _ #*0 1$ f+($*&0- J1*30&+ UbC$3*7+< BEEh_v=>(1+[\0 U,u+810 2&>c $3 +8_< BE!Bw =>(1+[\0 U,u+810 2&>c $3 +8_  P #/:&* .' G)/#,+ *- grwr` &,)*$),_*# (/)/ / ()'#(*601' *#$)/$I8,6/ &'

#,#$*-/ &* #/:&* @)/#,+*,)'_ #*0 1$ f+($*&0- =*0)&>c< ^5$+< W*(*,3`&*0 1+ S+j1$ $ S$)&$3+&*+ 1$ 4,,>(30, J,3&+3`:*)0, 1+ G&$,*1'()*+ 1+#$5jb8*)+< BE!B_ ̂ S@m- LiNlNhlN!!ElEE!lB

vT4o^4m< 2_ $3 +8_< BEERw T4o^4m< 2_I f4?WJ< =_I SGUo^6U#U< #_I f42U@U< o_ 4_I Uo^OJ#^< m_f_I =^S2aJ#< a_I #?@^mS.J^m< a_I W4xx4#UoU< 2_=_

 P$$)/6$,.8 \.'Y+*&8*CG/#*& 4'-(/.,*#` F*##'.# L)'- 2'#/&/# aP)8*.$,./h C 2/$' G)/.6' aG)/_,+h >..'A/$,'. 4')),&') _ G&0)$$1*(:, ss^ }0&8120(%$&$()$ 0( S)*$()$ G+&n,< ^4SG< @$&:+/0< BEER_

vTa464#< =_ $3 +8_ BE!Bw Ta464#< =+&*b0&cI SO^Uro4< f0D(I S.JGa4m< 6*$3&*)D 4_< 2*'()*+, 1+ O*1+ 5&$)*,+/ 3$& ,$> O+8$ 10 S*8A)*0< a+&7+&1@>,*($,, #$7*$u< f>8D0 BE!B< 5g:*(+ !B v=#^J6W4m< ._< BE!Bw =#^J6W4m< .D0/+, o_ P )*A'+%01' /+6/.0/ /# %.,A*)#,&/&*#_ .&+1>[\0-.&+1>30&- 28g>1*+ T0([+87$,D335-PP(03*)*+,_>08_)0/_b&Pb80:,l$l)08>(+,P)08>(+P3D0/+,l%&*$1/+(PBE!QPE!PBLP+l&$708>)+0l+8)+()+l+,l>(*7$&,*1+1$,_D3/

vT?^ooJWU.< o_I SU?W4TmJ< f_- BEENw T?^ooJWU.< o*0($8I SU?W4TmJ< f$+(_ F* $*6K.'(s+* &jP.8*)# ` &j%.* +'8,3%* %)@/,.* W %.* +'8,3%*

$*)),$'),/+* *$ #*6$'),*++*_ m0&0*, vJ( 8*:($w< BEE< BEEMPQ< 1`)$/b&$ BEEN- D335-PP(0&0*,_&$7>$,_0&:P!iiLI 6U^- !E_REEEP(0&0*,_!iiLv^(,3*3>3$ %0& G&0,5$)3*7$ .$)D(080:*)+8 S3>1*$,< BE!!w- J>&05$+( 20//*,,*0(< f0*(3 #$,$+&)D 2$(3&$< ^(,3*3>3$ %0& G&0,5$)3*7$ .$)D(080:*)+8

S3>1*$, U 2),'),$M P)*/# L') $K* T*S$ o/A*# 'L \.'Y+*&8* /.& >..'A/$,'. 4'--%.,$,*#< BE!!- uuu_C&)_$)_$>&05+_$><%35-PP%35_C&)_$,P5>bPJ?#10)Pf#2MhRBMV.m_51% $ D335-PP$*3_$>&05+_$>P+b0>3l>,P$*3l%0>(1+3*0(

v^SU< BEERw ^(3$&(+3*0(+8 U&:+(*c+3*0( %0& S3+(1+&1*c+3*0( ; ^SU<  2*)6*($,'.# /.& ;*L,.,$,'.# 'L 9'6,/+ O*#('.#,@,+,$M < BEER<D335-PP*((*_5+)*(,3_0&:P*((*P)0&50&+3$V,0)*+8V&$,50(,*b*8*3tP,3+(1+&1,V1$%*(*3*0(,_51%

vr4U< f_< BEEiw r4U< f_ >..'A/$,'. T/$,'._ m$u y0&n- =&$$ G&$,,< S*/0( Y S)D>,3$&< ^()_< BEEivrm^Ta.< }_< BE!Bw- rm^Ta.< }*88_ ?/)A/)& /.& J>7 bLL*) b.+,.* "&%6/$,'. L') <)**< BE!B< uuu_3$)D(080:t&$7*$u_)0/P7*$uPRBiN!RPD+&7+&1l

+(1l/*3l0%%$&l0(8*($l$1>)+3*0(l%0&l%&$$vr?#x}J^o< #_< BEEhw r?#x}J^o< #_ 7K* 9,.8%+/),$M ,# T*/) _ m$u y0&n- O*n*(: G$(:>*(< BEEh_vo*7&0 4c>8 RŽ 2m2.^ 5+&+ 0 6$,$(7087*/$(30 S>,3$(3g7$8< BE!Ew o*7&0 4c>8 1+ RŽ 20(%$&'()*+ m+)*0(+8 1$ 2*'()*+ $ .$)(080:*+ $ ^(07+[\0 5+&+ 0

6$,$(7087*/$(30 S>,3$(3g7$8< @&+,A8*+- W*(*,3`&*0 1+ 2*'()*+ $ .$)(080:*+P2$(3&0 1$ T$,3\0 $ J,3>10, J,3&+3`:*)0,< BE!E_ ^S@m LiNlNhlMEihhlQilE- uuu_):$$_0&:_b&P5>b8*)+)0$,P8*7&0+c>8_5D5

vW+(>+8 1$ U,80 BEERw b#+' J/.%/+` 7K* J*/#%)*-*.$ 'L 96,*.$,L,6 /.& 7*6K.'+'8,6/+ P6$,A,$,*# C 2)'('#*& V%,&*+,.*# L') 4'++*6$,.8 /.&

>.$*)()*$,.8 7*6K.'+'8,6/+ >..'A/$,'. ;/$/< BEER_ U26J $ ?(*\0 J>&05$*+_ .&+1>[\0- =^mJG_vW4#T?J.< G_ $3 +8_< BEEiw W4#T?J.< G_I @4o4T466J< =_I .4m< 2_I yU?Ga^o^GGJ< o_ O*A,*Y` G,'+'8M @M &*#,8.` )*&%6$,'. /.& #M.$K*#,# 'L

6*++%+/) 6'-('.*.$# /.& @*K/A,'%) _ .D$ #0t+8 S0)*$3t< ^(3$&%+)$< 10*-!E_!ELNP&,*%_BEEM_EBEM< BEEivW4#€4S< f_< !LMEw W4#€4S< f>8*g(- >.$)'&%01' W <,+'#'L,/ Z.&+1>[\0]< S\0 G+>80- o*7&+&*+ 6>+, 2*1+1$,< !LMEvW4xx4#UoU< 2_ $3 +8_ BEEQw W4xx4#UoU< 2_I SGUo^6U#U< #_I =^S2aJ#< a_ 2/$' G)/.6' 7*6K.'+'8M 2/)X /.& $K* $)/.#L')-/$,'. 'L 2/$' G)/.6'

O*8,'. ,. / 7*6K.'('+,#_ G&0)$$1*(:, ss }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ o*,b0(< BEEQ_vUaW4J< r_< BEEMw UaW4J< r_ 7K* T*S$ V+'@/+ 9$/8*_ m$u f$&,$t- }D+&30( S)D088 G>b8*,D*(:< BEEhvGJ#Jx< 2_< !LNN $ !LLLw GJ#Jx< 2+&803+_ ;*#/LR'# #'6,/+*# M ('+R$,6'# &*+ 6/-@,' &* (/)/&,8-/ $*6.'+B8,6' < ,. G?o^6U< W_ Z$1_] =*.*_%*+/`

;*#/LR'# M 2)'(%*#$/#< 2+&+)+,- ?24@lS^2 !LNN< +(1 !LLL

vGU#.J#< W_ J_ !LLNw GU#.J#< W_ J_- 4+%#$*)# /.& $K* T*Y "6'.'-,6# 'L 4'-(*$,$,'.< a+&7+&1 @>,*($,, #$7*$u< m07l6$) !LLN<uuu_*,)_Db,_$1>P$)0(l)8>,3$&,_D3/vGU#.J#< W_ J_< !LLLw GU#.J#< W_ J_ 4'-(*$,01'` *#$)/$I8,/# 6'-(*$,$,A/# *##*.6,/,#_ #*0 1$ f+($*&0- 2+/5>,< !LLL_vGU#.J#< W_< !LNNw GU#.J#< W_ U( 20/5$3*3*0(< a+&7+&1 @>,*($,, #$7*$u @00n< !LNN< 3&+(,8+3*0(- #*0 1$ f+($*&0- J1*30&+ 2+/5>,< !LLL_

Page 97: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 97/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

Li 

vG&0C$30 W*8'(*0 1+, m+[q$, ?(*1+,< BEEEw- 2)'N*$' J,+5.,' &/# T/0c*# H.,&/#` H- (+/.' ()E$,6' (/)/ /$,.8,) '# b@N*$,A'# &* ;*#*.A'+A,-*.$'

&' J,+5.,'Z =,#1' V+'@/+ < BEEE- uuu_>(/*88$((*>/5&0C$)3_0&:P10)>/$(3,P50&3>:>$,$07$&7*$u_51%v#^@J^#U< 4_ =_I SGUo^6U#U< #_< BEEMw #^@J^#U< 4_ =_I SGUo^6U#U< #_ 2/)3%* 4/(,$/+ ;,8,$/+` %- .'A' (/)/&,8-/ &* &*#*.A'+A,-*.$' (/)/ '

;,#$),$' <*&*)/+ _ @&+,A8*+- T&g%*)+ X>+8*1+1$< BEEM_v#‚GrJ< f_< !LLNw #‚GrJ< f0)D$(_ 7K* ".$)*()*.*%),/+ H.,A*)#,$M` >..'A/$,'.U /6/&*-,6 X.'Y+*&8* 6)*/$,'. /.& )*8,'./+ &*A*+'(-*.$ ,. /

8+'@/+,_*& *6'.'-M _ 6$5+&3/$(3 0% J)0(0/*),< GD*8*55,l?(*7$&,*3’3 W+&b>&:< S$53$/b$&< !LLN< &0$5n$u*u*_>(*l/+&b>&:_1$vS2a?WGJ.J#< f_4_< !LM!w S2a?WGJ.J#< f0,$5D 480*,_ .D$ 3D$0&t 0% $)0(0/*) 1$7$805/$(3_ .&+(,8+3$1 %&0/ 3D$ T$&/+( 30 J(:8*,D bt #$17$&,

U5*$ Z!LM!] m$u y0&n- Uk%0&1 ?(*7$&,*3t G&$,,_vSJ@#4J $ @+()0 10 @&+,*8 w SJ@#4J $ @+()0 10 @&+,*8- uuu_bb_)0/_b&P+55bbP50&3+8P$/5P/5$P+58P2+&+)3$&*c+)+0_C,5

vSJmU#< 6_I S^mTJ#< G_< BE!!w SJmU#< 6+(I S^mTJ#< G+>8_ S3+&3l>5 m+3*0(- .D$ S30&t 0% ^,&+$8†, J)0(0/*) W*&+)8$_ .&+1>+[\0 $/ 50&3>:>',< S\0G+>80- 70&+< BE!!_

vSGUo^6U#U< #_ $3 +8_< BEER ; @$&:+/0< +w SGUo^6U#U< #_ $3 +8_ \*MC*+*-*.$# $' /$$)/6$ ,.A*#$-*.$# $' / 7*6K.'+'8M 2/)X` 9'%$K P-*),6/.

*S(*),*.6*#_ G&0)$$1*(:, ss^ }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ @$&:+/0< BEER_vSGUo^6U#U< #_ $3 +8_< BEER ; @$&:+/0< bw SGUo^6U#U< #_ $3 +8_ 9'6,/+ .*$Y')X# ()'-'$,.8 $*6K.'+'8M (/)X#` $K* 6/#* 'L ;,8,$/+ 4/(,$/+ 2/)XU

G)/#,+,/U G)/_,+ _ G&0)$$1*(:, ss^ }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ @$&:+/0< BEER_vSGUo^6U#U< #_ $3 +8_< BEER l #$)*%$w SGUo^6U#U< #_ $3 +8_ b 2/)3%* 4/(,$/+ ;,8,$/+ C G)/#R+,/` 2+/.*N/-*.$' * O*&* &* P+,/.0/# _ 4(+*, s^O

S$/*(g&*0 m+)*0(+8 4mG#U.J2< #$)*%$< BEER_vSGUo^6U#U< #_ $3 +8_< BEEhw SGUo^6U#U< # $3 +8_ ;*#,8. /.& '(*)/$,'. 'L G%#,.*## >.6%@/$,'. 9M#$*-# Y,$K,. $K* \.'Y+*&8*C@/#*& 9'6,*$M _

G&0)$$1*(:, ss^^ ^4SG }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ @$*C*(:< BEEh_vSGUo^6U#U< #_ $3 +8_< BEEMw SGUo^6U#U< #_ $3 +8_ 96,*.6* 2/)X# &*#,8.*& /# *.$,$,*# 'L $K* .*Y (/)/&,8-` $K* \.'Y+*&8* a8+'@/+C@/#*&h 9'6,*$M _

G&0)$$1*(:, ss^^^ }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG< a$8,*(n*< BEEM_vSGUo^6U#U< #_ $3 +8_< BEENw SGUo^6U#U< #_I G#U64mUO< 2_I @4##USU< =_ #_ =PF"7"4 2/)X` P. ,..'A/$,A* 972 *.K/.6,.8 / $)/&,$,'./+ ,.&%#$),/+

6+%#$*) $' +*/( L')Y/)& $K* X.'Y+*&8*C@/#*& *6'.'-M _ G&0)$$1*(:, ssO }0&81 20(%$&$()$ 0( S)*$()$< ^4SG< f0D+(($,b>&:< BEEN_vSGUo^6U#U< #_ $3 +8_< BEELw SGUo^6U#U< #_I G#U64mUO< 2_I @4##USU< =_ #_ b =PF"7"4 2/)X * ' &*#*.A'+A,-*.$' &' =/+* &' O,' &' 9,.'# _ 4(+*,

s^s S$/*(g&*0 m+)*0(+8 4mG#U.J2< =80&*+(9508*,< BEEL_vSGUo^6U#U< #_ $3 +8_< BE!E l 6+$1$0nw SGUo^6U#U< #_ $3 +8_ T*Y K'),_'.# L') 96,*.6* /.& 7*6K.'+'8M 2/)X#` / G)/_,+,/.CP)8*.$,.*/. (*)#(*6$,A* _

G&0)$$1*(:, ssO^^ }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ 6+$1$0n< r0&$+< BE!E_vSGUo^6U#U< #_ $3 +8_< BE!E 2_ T&+(1$w SGUo^6U#U< #_I G4^s“U 2”#.JS< x_I SU4#JS 6J =4#^4< #_I 6J=^o^GG^< T_  P-@,*.$*# &* ,.'A/01' *

*-()**.&*&'),#-' .' P8)'.*8B6,'` ' 6/#' &' 2/)3%* 7*6.'+B8,6' H@*)/@/_ 4(+*, ss S$/*(g&*0 m+)*0(+8 4mG#U.J2_ 2+/50 T&+(1$< BE!E_vSGUo^6U#U< #_ $3 +8_< BE!! l 205$(D+:>$w SGUo^6U#U< #_ $3 +8_ 96,*.6* /.& 7*6K.'+'8M 2/)X# /.& #%#$/,./@+* #'+%$,'.# L') 8+'@/+ 6K/++*.8*#`

 (*)#(*6$,A*# L)'- / 9'%$K P-*),6/. 96K''+ 'L 7K'%8K$ '. ;*A*+'(-*.$ _ G&0)$$1*(:, ssO^^^ }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_205$(D+:$(< BE!!_

vSGUo^6U#U< #_ $3 +8_< BE!! l S3+(%0&1w SGUo^6U#U< #_ $3 +8_ >..'A/$,'. ?/@,$/$# /.& O*8,'./+ ;*A*+'(-*.$ &),A*. @M $K* 7),(+* ?*+,S`

 (*)#(*6$,A*# L)'- / 9'%$K P-*),6/. 96K''+ 'L 7K'%8K$ /.& P6$,'._ G&0)$$1*(:, L3D

 .&*58$ a$8*k ^(3$&(+3*0(+8 20(%$&$()$< S3+(%0&1 ?(*7$&,*3t<S3+(%0&1< 24< ?S4< BE!!_

vSGUo^6U#U< #_ $3 +8_< BE!Q l #$)*%$w SGUo^6U#U< #_ $3 +8_ ZMB )0+>3D0&,]_ T*Y -'&*+# L') 96,*.6* /.& 7*6K.'+'8M 2/)X# ,. )*#('.#* $' $K*

8)'Y,.8 )'+* 'L $K* 6,$,*# /# >..'A/$,'. ?/@,$/$#` (*)#(*6$,A*# L)'- 9'%$K P-*),6/ < ,>b/*33$1 30 QE3D }0&81 20(%$&$()$ 0( S)*$()$ +(1.$)D(080:t G+&n,< ^4SG< #$)*%$< U)30b$& BE!Q_

vSGUo^6U#U< #_< !LNLw SGUo^6U#U< #_ 2'+'# &* /+$/ $*6.'+'8,/` 6'-()'-,##' 6'- ' L%$%)' _ 4(+*, ^O 20(:&$,,0 1+ S0)*$1+1$ @&+,*8$*&+ 1$

W*)&0$8$3&z(*)+< ?=#TS_ G0&30 48$:&$< !LNL_vSGUo^6U#U< #_< !LLRw SGUo^6U#U< #_ 7*6.K'('+*,# /.& >..'A/$,A* H)@/. ;*A*+'(-*.$ ,. G)/_,+ _ G&0)$$1*(:, Q&1

  }0&81 20(%$&$()$ 0( S)*$()$G+&n,< ^4SG_ @0&1$+>k< !LLR_

vSGUo^6U#U< #_< !LLMw SGUo^6U#U< #_ 7K* 2/)/&,8- 7)/.#,$,'. 7K*')M _ G&0)$$1*(:, h3D

 }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ #*0 1$ f+($*&0<!LLM_

vSGUo^6U#U< #_< !LLiw SGUo^6U#U< #_-  P 9'6,*&/&* &' 4'.K*6,-*.$' * #*%# ,-(/6$'# .' -*,' %)@/.'< ,. G+&H>$, .$)(089:*)0, $ W$*0 ?&b+(0<G4o46^mU< T_ $ WJ6J^#US< o_ 4_< @&+,A8*+- 2mGH< 4mG#U.J2< SJ@#4J< !LLi_

vSGUo^6U#U< #_< !LLNw SGUo^6U#U< #_ 7K* 2/)/&,8- 7)/.#,$,'. 7K*')M` / $''+ L') $*6K.'('+,$/. $)/.#L')-/$,'.# _ >.  =U#W^24< G_I .4yoU#< 6_ZJ1]- ;*+,A*),.8 >..'A/$,'.` \*M +*##'.# L)'- $K* o')+&Co,&* T*$Y')X 'L 96,*.6* 2/)X# _ W+8+:+- ^4SG< !LLN_

vSGUo^6U#U< #_< !LLL l ^,3+(b>8w SGUo^6U#U< #_ 96,*.6* 2/)X# /# 8/$*Y/M# $' $*6K.'('+*,# /.& ,..'A/$,A* )*8,'./+ &*A*+'(-*.$ ()'6*##*# _G&0)$$1*(:, sO^ }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ ^,3+(b>8< !LLL_

vSGUo^6U#U< #_< !LLL ; G0&30 48$:&$w SGUo^6U#U< #_ P# (/)6*),/# *- K/@,$/$# &* ,.'A/01' W +%_ &/ 7*'),/ &' ;*#*.A'+A,-*.$' O*8,'./+ _ 4(+*, ^sS$/*(g&*0 m+)*0(+8< 4mG#U.J2_ G0&30 48$:&$< !LLL_

vSGUo^6U#U< #_< BE!R l W+(+>,w SGUo^6U#U< #_ "-()**.&*&'),#-' * ?/@,$/$# &* >.'A/01'< 450,3*8+ 10 2>&,0 1$ 4:$(3$ 1$ ^(07+[\0 $ 6*%>,\0.$)(089:*)+ l 4T^m.J2 BE!R l BŽ .>&/+_ W+(+>,- =>(1+[\0 2$(3&0 1$ 4(g8*,$< G$,H>*,+ $ ^(07+[\0 .$)(089:*)+ l =?24G^ $ 4,,0)*+[\0@&+,*8$*&+ 1$ ^(,3*3>*[q$, 1$ G$,H>*,+ .$)(089:*)+ l 4@^G.^< BE!R_

vSGUo^6U#U< #_I 4?6y< f_< BEENw SGUo^6U#U< #_I 4?6y< f_ 2/)3%* 4,*.$RL,6' * 7*6.'+B8,6' &/ 2'.$,LR6,/ H.,A*)#,&/&* 4/$B+,6/ &' O,' V)/.&* &' 9%+

f 7"4Tb2H4 < G0&30 48$:&$- J1*30&+ G?2#S< BEEN_vSGUo^6U#U< #_I =^S2aJ#< a_< BEE!w SGUo^6U#U< #_I =^S2aJ#< a_ >.6%@/&')/# &* "-()*#/# * 2)'6*##'# >.'A/&')*# &* ;*#*.A'+A,-*.$' O*8,'./+ _

4(+*, 20(%$&'()*+ W>(1*+8 1$ ^()>b+10&+, 1$ J/5&$,+,< 4mG#U.J2_ #*0 1$ f+($*&0< BEE!_vSGUo^6U#U< #_I =^S2aJ#< a_< BEEBw SGUo^6U#U< #_I =^S2aJ#< a_ 96,*.6* 2/)X# /# X*M *+*-*.$# 'L ,..'A/$,A* O*8,'./+ ;*A*+'(-*.$ 2)'6*##_

G&0)$$1*(:, s^s }0&81 20(%$&$()$ 0( S)*$()$ G+&n,< ^4SG_ X>$b$)< BEEB_vSGUo^6U#U< #_I =^S2aJ#< a_< BEEQ $ BEEMw SGUo^6U#U< #0b$&30I =^S2aJ#< a$8$(+_ ;,)*$),_*# <%.6,'./,# (/)/ ' 2/)3%* 4/(,$/+ ;,8,$/+ _ S*(1*)+30

1+, ^(1j,3&*+, 1+ ^(%0&/+[\0 10 6*,3&*30 =$1$&+8< S^m=U#l6=< @&+,A8*+ Z6=]< !Ž J1*[\0- BEEQI BŽ J1*[\0- BEEM_vS.?#TJUm< ._ f_< BEEEw S.?#TJUm< ._ f_ ?'Y 9,+,6'. =/++*M 4/-* $' G*_ >.  rJmmJy< W_ ZU&:]- H.&*)#$/.&,.8 9,+,6'. =/++*M` P./$'-M 'L /.

".$)*()*.*%),/+ O*8,'._ S3+(%0&1 ?(*7$&,*3t G&$,,< BEEEv.U}mSJm6< 4_ $3 +8_< BEELw .U}mSJm6< 4_I G4mT< 4_ S_I }J66oJ< #_- 7K* T*S$ 7Y*.$M ]*/)# 'L 7*6K.'+'8MCF*& "6'.'-,6 ;*A*+'(-*.$ _ ^==<

#$50&3 S#l!BQM!< BEEL- uuu_*%3%_0&:P%*8$,P1$8*7$&+b8$,PS#l!BQMˆBE=>3>&$ˆBEr(0u8$1:$ˆBEJ)0,t,3$/,_51%m+3*0(+8v.Uym@JJ< 4_ f_< !LRMw .Uym@JJ< 4&(081 f_-  P 9$%&M 'L ?,#$')M _ Uk%0&1- Uk%0&1 ?(*7$&,*3t G&$,,< !LRM_ .&+1>[\0 $/ 50&3>:>',- H- "#$%&' &/

?,#$B),/< @&+,A8*+- J1*30&+ ?(*7$&,*1+1$ 1$ @&+,A8*+< !LNh_v?S m+3*0(+8 #$,$+&)D 20>()*8< BEELw ?S m+3*0(+8 #$,$+&)D 20>()*8- H.&*)#$/.&,.8 O*#*/)6KU 96,*.6* /.& 7*6K.'+'8M 2/)X#` V+'@/+ G*#$ 2)/6$,6* <

BEEL< ^S@m- ElQELl!QE!Eli- uuu_(+5_$1>P)+3+80:P!BhRM_D3/8vxU#x^< ^_I $3 +8_< BE!!w xU#x^< ^_I $3 +8_ b 7*69*))/ * / 6'-(*$,$,A,&/&* &/ O*8,1' &/ 9*))/ &' O,' V)/.&* &' 9%+ ./ "6'.'-,/ V+'@/+,_/&/ &'

4'.K*6,-*.$'_ 4&3*:0 ; Gz,3$&< 4(+*, 10 ss^ S$/*(g&*0 m+)*0(+8 4mG#U.J2< G0&30 48$:&$< BE!!_

Page 98: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 98/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

LN 

9.*Z$ U

\*70&,(56$ M1(.'$ ($ "(#M1* )* -0f./0( * C*/.$,$70( )$ I0&'#0'$ J*)*#(,

oJ^ 2UWGoJWJm.4# mK NRB< 6J BL 6J f4mJ^#U 6J BE!BQRh

 U TUOJ#m46U# 6U 6^S.#^.U =J6J#4o< =4U S4@J# X?J 4 2–W4#4 oJT^So4.^O4 6U 6^S.#^.U =J6J#4o 6J2#J.4 J J? S4m2^UmU 4 SJT?^m.JoJ^-4&3_ !K =*)+/ 1$%*(*10, 0, >,0,< +, +3*7*1+1$, $ 0, 5+&d/$3&0, )0(,3&>3*70, 5+&+ 0 G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ 10 6*,3&*30 =$1$&+8< 80)+8*c+10(0 G080 i 10 G&0C$30 U&8+< .&$)D0 Q 10 S$30& 1$ 28>b$, J,50&3*70, S>8 ; S2JS< (+ #$:*\0 41/*(*,3&+3*7+ 1$ @&+,A8*+ ; #4 ^< )>C+ 508*:0(+8 $,3g1$%*(*1+ (+ o$* 20/58$/$(3+& (K iBB< 1$ QE 1$ C+($*&0 1$ BEEM_G+&g:&+%0 j(*)0_ U G+&H>$ 1$ H>$ 3&+3+ $,3$ +&3*:0 3$/ 50& 0bC$3*70 %0/$(3+& + */58+(3+[\0 $ 03*/*c+& + )+5+)*3+[\0 )*$(3A%*)+ 1$ )$(3&0, 1$&$%$&'()*+ $/ 1$,$(7087*/$(30 D>/+(0< 5$,H>*,+< $,3>10,< $(,*(0< $1>)+[\0 $ ,+j1$ 10 6*,3&*30 =$1$&+8_4&3_ BK S\0 5$&/*3*1+, +, ,$:>*(3$, +3*7*1+1$, (0 G+&H>$ 1$ 2*'()*+ $ .$)(080:*+-^ ; +3*7*1+1$, 5&*()*5+*, ; >,0 )0/$&)*+8 1$ b$(, $ 1$ ,$&7*[0,< +3*7*1+1$ ,$&7*[0, 1$ 5$,H>*,+ $ 1$,$(7087*/$(30I :&>50 ,$&7*[0, 1$ 3$8$7*,\01*:*3+8< )*($/+30:&g%*)0, $ 1$ 7A1$0I^^ ; +3*7*1+1$, )0/58$/$(3+&$, +0 1$,$(7087*/$(30 )*$(3A%*)0< 3$)(089:*)0 $ 1$ )0/>(*)+[\0 ; >,0 )08$3*70< +3*7*1+1$ $(3*1+1$, &$)&$+3*7+,<)>83>&+*, $ 1$,50&3*7+,< 0>3&0, ,$&7*[0, +&3A,3*)0, $ 1$ $,5$3g)>80I ,$&7*[0, 1$ b*b8*03$)+,< +&H>*70,< />,$>, $ 0>3&0, ,$&7*[0, )>83>&+*,I^^^ ; +3*7*1+1$, 1$ +50*0 ; >,0 )0/$&)*+8 1$ b$(, $ 1$ ,$&7*[0,< +3*7*1+1$ ,$&7*[0, 1$ +8*/$(3+[\0 $ )0/`&)*0 7+&$C*,3+ 1$ 8*7&0,< C0&(+*,< &$7*,3+, $5+5$8+&*+_4&3_ QK U, A(1*)$, >&b+(A,3*)0, +58*)g7$*, p g&$+ 10 G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ ,\0-^ ; 3+k+ /gk*/+ 1$ 0)>5+[\0 1$ QEˆ Z3&*(3+ 50& )$(30]I^^ ; )0$%*)*$(3$ 1$ +5&07$*3+/$(30 *:>+8 + E<ME Z,$*, 1`)*/0,]I^^^ ; 3+k+ 1$ 5$&/$+b*8*1+1$ 1$ REˆ ZH>+&$(3+ 50& )$(30]I

^O ; +83>&+ /gk*/+ 1+, $1*%*)+[q$, *:>+8 + !B Z10c$] /$3&0,_— !K U ,>b,080< H>+(10 1$,3*(+10 + :+&+:$/< (\0 ,$&g )0/5>3+10 (+ g&$+ 5$&/*3*1+ 5+&+ )0(,3&>[\0< (0, 3$&/0, 10 H>$ 1*,5q$ + o$* (K B_!Eh<1$ N 1$ 0>3>b&0 1$ !LLN_— BK 6$7$ ,$& */58+(3+1+ ! Z>/+] 7+:+ 1$ $,3+)*0(+/$(30 5+&+ )+1+ hE /• Z)*(H>$(3+ /$3&0, H>+1&+10,] 1$ g&$+ )0(,3&>A1+_— QK G+&+ $1*%*)+[q$, 1$,3*(+1+, p 5&0C$[\0 1$ %*8/$ $ 1$ 7A1$0 $ 0>3&0, ,$&7*[0, +&3A,3*)0, $ 1$ $,5$3g)>80,< )0/ )+5+)*1+1$ ,>5$&*0& + 3&$c$(3+,5$,,0+,< 1$7$ ,$& */58+(3+1+ 1$ ! Z>/+] 7+:+ 1$ $,3+)*0(+/$(30 5+&+ )+1+ H>+3&0 5$,,0+,< ,$(10 + g&$+ 1+ $1*%*)+[\0 1$,)0(3+1+ 10 )g8)>805&$7*,30 (0 — BK_4&3_ RK 4, +3*7*1+1$, 5&$7*,3+, (0 +&3_ BK 1$7$&\0 ,$& */58+(3+1+, 1$ +)0&10 )0/ + ,$:>*(3$ 5&050&[\0-^ ; +3*7*1+1$, 5&*()*5+*, ; /A(*/0 1$ MEˆ Z,$,,$(3+ 50& )$(30] 1$ g&$+ )0(,3&>A1+ )0/5>3g7$8 (0 )0$%*)*$(3$ 1$ +5&07$*3+/$(30I^^ ; +3*7*1+1$, )0/58$/$(3+&$, ; /gk*/0 1$ BEˆ Z7*(3$ 50& )$(30] 1$ g&$+ )0(,3&>A1+ )0/5>3g7$8 (0 )0$%*)*$(3$ 1$ +5&07$*3+/$(30I^^^ ; +3*7*1+1$, 1$ +50*0 ; /gk*/0 1$ BEˆ Z7*(3$ 50& )$(30] 1$ g&$+ )0(,3&>A1+ )0/5>3g7$8 (0 )0$%*)*$(3$ 1$ +5&07$*3+/$(30_4&3_ hK J,3+ o$* 20/58$/$(3+& $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0_4&3_ MK #$70:+/l,$ +, 1*,50,*[q$, $/ )0(3&g&*0_@&+,A8*+< BL 1$ C+($*&0 1$ BE!B_!BRK 1+ #$5jb8*)+ $ hBK 1$ @&+,A8*+

4TmJoU X?J^#Ux

oJ^ 2UWGoJWJm.4# mK iBB< 6J QEP!PBEEMQRM

 I0&%Y* &$E#* ( /#0(56$= ( 02%,(.'(56$ * ( 02%,*2*.'(56$ )$ "(#M1* )* -0f./0( * C*/.$,$70( )$ I0&'#0'$ J*)*#(,;

U TUOJ#m46U# 6U 6^S.#^.U =J6J#4o< =4U S4@J# X?J 4 2–W4#4 oJT^So4.^O46U 6^S.#^.U =J6J#4o 6J2#J.4 J J? S4m2^UmU 4 SJT?^m.J oJ^-4&3_ !K =*)+ )&*+10 0 G+&H>$ 1$ 2*'()*+ $ .$)(080:*+ 10 6*,3&*30 =$1$&+8 (+ g&$+ 80)+8*c+1+ (0*/97$8 @+(+(+8< ,*3>+10 $(3&$ + 47$(*1+ QŽ G0(3$< + O*+ S$30& 1$ 28>b$, J,50&3*70, S>8 $ + O*+ olR S>8< )0/ g&$+ 1$ QQ<!h!i D$)3+&$,< )0(%0&/$/$/0&*+8 1$,)&*3*70 $ 58+(3+ +($k0, + $,3+ o$* 20/58$/$(3+&_G+&g:&+%0 j(*)0_ U G+&H>$ 1$ H>$ 3&+3+ $,3$ +&3*:0 3$/ 50& 0bC$3*70 %0/$(3+& + */58+(3+[\0 $ 03*/*c+& + )+5+)*3+[\0 )*$(3A%*)+ 1$ )$(3&0, 1$&$%$&'()*+, $/ 1$,$(7087*/$(30 D>/+(0< 5$,H>*,+< $,3>10,< $(,*(0< $1>)+[\0 $ ,+j1$ 10 6*,3&*30 =$1$&+8_4&3_ BK 4 */58+(3+[\0 $ 0 1$,$(7087*/$(30 10 G+&H>$ 1$ H>$ 3&+3+ $,3+ o$* 20/58$/$(3+& ,$&\0 )0(1>c*10, 5$8+ 41/*(*,3&+[\0 10 T07$&(0 106*,3&*30 =$1$&+8< 5&$)$1*10,< 0b&*:+30&*+/$(3$< 1+ +(g8*,$ $ +5&07+[\0 5$80, 9&:\0, +/b*$(3+*,< 1*,3&*3+8 $ %$1$&+8 )0/5$3$(3$,< b$/ )0/0 5$80,9&:\0, 0> $(3*1+1$, 5jb8*)0, 1$ 5&03$[\0 +0 5+3&*/z(*0 )>83>&+8< +&3A,3*)0 $ D*,39&*)0 1+ ?(*\0 $ 10 6*,3&*30 =$1$&+8_G+&g:&+%0 j(*)0_ %+)>83+10 p, 0&:+(*c+[q$, (\0l:07$&(+/$(3+*, +3>+(3$, (0 )+/50 +/b*$(3+8 (0 6*,3&*30 =$1$&+8 +)0/5+(D+& + $k$)>[\0< $/

301+, +, ,>+, %+,$,< 10, 8*)$()*+/$(30, +/b*$(3+*,_4&3_ QK Z=*$/&' (*+' V'A*)./&')U -/# -/.$,&' (*+/ 4F;< ]QRi

 4 */58$/$(3+[\0 10, 5&0C$30, 1$ H>$ 3&+3+ $,3+ o$* 20/58$/$(3+& 1+&l,$lg 50&/$*0 1$ 8$* $,5$)A%*)+< H>$ 1$%*(*&g 0, A(1*)$, >&b+(A,3*)0,< +, 1*&$3&*c$, 1$ 0)>5+[\0 $ 0, 1$/+*, $8$/$(30, ($)$,,g&*0, p )0(,$)>[\0 10,0bC$3*70, 5&$7*,30, (0 +&3_ !K_4&3_ RK Z=*$/&' (*+' V'A*)./&')U -/# -/.$,&' (*+/ 4F;< ] U, 5&0C$30, )0/58$/$(3+&$, 1$ $(:$(D+&*+ ,9 501$&\0 ,$& +5&07+10, ,$+)0/5+(D+10, 1+, )$&3*1q$, +3>+8*c+1+, 10, )+&39&*0, 1$ &$:*,3&0 1$ */97$*, 1+ ,>+ )*&)>(,)&*[\0< (+ %0&/+ 1+ o$* =$1$&+8 (K L_iNh< 1$ BN 1$

 C+($*&0 1$ !LLL_4&3_ hK Z=*$/&' (*+' V'A*)./&')U -/# -/.$,&' (*+/ 4F;< ] 4 )0()$,,\0 1$ *()$(3*70, 0> b$($%A)*0, 1$ (+3>&$c+ $)0(z/*)+< %*(+()$*&+< 3&*b>3g&*+$ 5+3&*/0(*+8< (\0 5&$7*,30, (+ 8$:*,8+[\0 7*:$(3$< 1$5$(1$&g 1$ +5&07+[\0 1$ 8$* $,5$)A%*)+ $/ H>$ ,$C+/ $,3+b$8$)*10,< 1$(3&$ 0>3&0,< 0,,$:>*(3$, )&*3`&*0,-^ l 0 /0(3+(3$ 10, *()$(3*70, 0> b$($%A)*0,I^^ )&*3`&*0, 3`)(*)0, 5+&+ ,$8$[\0 10, b$($%*)*g&*0,I^^^ ; 3$/50 1$ %&>*[\0 10, *()$(3*70, 0> b$($%A)*0,I^O ; )0(3&+5+&3*1+, 10, b$($%*)*g&*0,IO ; g&$+, 5&*0&*3g&*+, 5+&+ )0()$,,\0 10, *()$(3*70, 0> b$($%A)*0,I

QRh 6*g&*0 U%*)*+8 10 6*,3&*30 =$1$&+8 l 4mU so^^^ J1*[\0 Jk3&+ (K B!< 10/*(:0< BL 1$ C+($*&0 1$ BE!B< S$[\0 ! Gg:*(+ Q< @#4S€o^4 ; 6=

QRM 6*g&*0 U%*)*+8 10 6= 4(0 so< mK Bh< B 1$ %$7$&$*&0 1$ BEEM Gg:*(+, Q $ R

QRi 6*g&*0 U%*)*+8 10 6= 4(0 so< mK ih @#4S€o^4 ; 6=< !L 1$ +b&*8 1$ BEEM  

Page 99: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 99/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

LL 

O^ ; %0(3$, 10, &$)>&,0,IO^^ ; &$,>83+10, + ,$&$/ 0b3*10,< 5&*()*5+8/$(3$ 1$ :$&+[\0 1$ $/5&$:0IO^^^ ; )0/5$(,+[q$, +/b*$(3+*, $ ,0)*+*,_4&3_ MK J,3+ o$* 20/58$/$(3+& $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0_4&3_ iK #$70:+/l,$ +, 1*,50,*[q$, $/ )0(3&g&*0_@&+,A8*+< QE 1$ C+($*&0 1$ BEEM_!!NK 1+ #$5jb8*)+ $ RMK 1$ @&+,A8*+fU4X?^W 6UW^mTUS #U#^x

WJWU#^4o 6JS2#^.^OU 64 {#J4 6U G4#X?J 6J 2^˜m2^4 J .J2mUoUT^4 6U 6^S.#^.U =J6J#4ooU24o^x4“U- o0)+8*c+l,$ (0 */97$8 @4m4m4o 1$,/$/b&+10 10 />(*)A5*0 1$ Go4m4o.^m4lTU $ *()0&50&+10 +0 3$&&*39&*0 10 6*,3&*30 =$1$&+8_S^.?4“U- J(3&$ + 47$(*1+ QŽ G0(3$< + O*+ S$30& 1$ 28>b$, J,50&3*70, S>8 $ + O*+ oR S>8_6Jo^W^.4™JS- G+&3*(10 10 7`&3*)$ ! 1$ )00&1$(+1+, mƒN_BRL_LQL<MLML $ Jƒ!Lh_BhR<hhQL< ,$:>$ )0/ 0 +c*/>3$ hBšRM†!E<M<e ___{#J4- QQ!h!i_RL /• ƒ QQ<!h!i D+

G+&H>$ .$)(089:*)0 2+5*3+8 6*:*3+8 l 6$)&$30 mK QB_iQE< Bi f+($*&0 BE!! l 6Ul6= 1$ BNPE!PBE!!I0&%Y* &$E#* $ "(#M1* C*/.$,O70/$ -(%0'(, I070'(, * )W $1'#(& %#$N0)f./0(&;

U T07$&(+10& 10 6*,3&*30 =$1$&+8< (0 >,0 1+, +3&*b>*[q$, H>$ 8D$ )0(%$&$ 0 1*,50,30 (0 +&3_ !EE< *()*,0 O^^< 1+ o$* U&:d(*)+ 10 6*,3&*30 =$1$&+8 $3$(10 5&$,$(3$ 0, 3$&/0, 1+ o$* 20/58$/$(3+& (K MiL< 1$ QE 1$ 1$c$/b&0 1$ BEEB< 1+ o$* 20/58$/$(3+& (K iQR< 1$ BB 1$ 1$c$/b&0 1$ BEEM<1+ o$* 20/58$/$(3+& (K iR!< 1$ !E 1$ 0>3>b&0 1$ BEEi< 10 20(7'(*0 G#Uf?Pm?.#4 (K BNQPBEEL $ 1+ 6$)*,\0 (K EBPBEEi< 1+ hNŽ #$>(*\0U&1*(g&*+ 10 20(,$8D0 1$ G8+($C+/$(30 .$&&*30&*+8 $ ?&b+(0 10 6*,3&*30 =$1$&+8<6$)&$3+-4&3_ !K ; U G+&H>$ .$)(089:*)0 2+5*3+8 6*:*3+8 ; G.26 ,$&g +1/*(*,3&+10 (0, 3$&/0, 1$,3$ 6$)&$30< 50& >/+ T07$&(+([+_4&3_ BK ; 4 T07$&(+([+ 10 G+&H>$ .$)(089:*)0 2+5*3+8 6*:*3+8 )0(,*,3$ $/ )08$:*+10 )0(,3*3>A10 5$80, ,$:>*(3$, 9&:\0, :07$&(+/$(3+*,<$(3*1+1$, 10 ,$30& 5&01>3*70 $ *(,3*3>*[q$, >(*7$&,*3g&*+,-

^ ; S$)&$3+&*+ 1$ J,3+10 1$ 2*'()*+, $ .$)(080:*+ 10 6*,3&*30 =$1$&+8< + H>$/ )+b$&g + 200&1$(+[\0 1+ T07$&(+([+ 10 G.26I^^ ; S$)&$3+&*+ 1$ J,3+10 1$ 6$,$(7087*/$(30 J)0(z/*)0I^^^ ; 20/5+(D*+ ^/0b*8*g&*+ 1$ @&+,A8*+ ; .$&&+)+5I^O ; =$1$&+[\0 1+, ^(1j,3&*+, 10 6*,3&*30 =$1$&+8IO ; S$&7*[0 1$ 450*0 p, W*)&0, $ G$H>$(+, J/5&$,+, 10 6*,3&*30 =$1$&+8 ; SJ@#4JP6=IO^ ; ?(*7$&,*1+1$ 1$ @&+,A8*+ ; ?(@IO^^ ; ?(*7$&,*1+1$ 2+398*)+ 1$ @&+,A8*+ ; ?2@_4&3_ QK ; 20/5$3$ p T07$&(+([+ 10 G+&H>$ .$)(089:*)0 2+5*3+8 6*:*3+8-^ ; T$&*& 0, $,3>10,< 0, 5&0C$30,< + */58+(3+[\0 $ 0 %>()*0(+/$(30 10 G.26I^^ ; Jk$)>3+& 0 G&0:&+/+ 1$ .&+b+8D0 10 G.26I^^^ ; G&07*1$()*+& + )&*+[\0 1+ $(3*1+1$ :$,30&+ 10 G.26I^O ; 6*,50& ,0b&$ ,$> %>()*0(+/$(30< 0 )>,3$*0 1$ ,>+, +3*7*1+1$, $ ,0b&$ +, 5&07*1'()*+, ($)$,,g&*+, p $k$)>[\0 10, ,$>, 3&+b+8D0,IO ; J,)08D$& ,>+ S$)&$3+&*+ Jk$)>3*7+IO^ ; 45&07+& ,$> #$:*/$(30 ^(3$&(0IO^^ ; J8+b0&+& &$8+39&*0 /$(,+8 $ )*&)>(,3+()*+10 1+, +3*7*1+1$, &$+8*c+1+, $ 5&07*1'()*+, ($)$,,g&*+, +0 &$:>8+& 1$,$(7087*/$(30 10 G.26_

4&3_ RK ; 4 S$)&$3+&*+ 1$ J,3+10 1$ 2*'()*+ $ .$)(080:*+ 10 6*,3&*30 =$1$&+8< $k$&)$&g + )00&1$(+[\0 1+, +3*7*1+1$, $ *(*)*+3*7+, 10, 9&:\0, 10T07$&(0 10 6*,3&*30 =$1$&+8 $/ &$8+[\0 +0 G+&H>$ .$)(089:*)0 2+5*3+8 6*:*3+8_G+&g:&+%0 j(*)0_ U, 9&:\0, $ $(3*1+1$, 1+ 41/*(*,3&+[\0 6*&$3+ $ ^(1*&$3+ 10 T07$&(0 10 6*,3&*30 =$1$&+8 1+&\0 +50*0 05$&+)*0(+8<+1/*(*,3&+3*70< %*(+()$*&0 $ 80:A,3*)0 p T07$&(+([+ 10 G.26< (0, 8*/*3$, 1$ ,>+, )0/5$3'()*+, $ +3&*b>*[q$,_4&3_ hK ; J,3$ 6$)&$30 $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0< &$70:+10, 0 6$)&$30 (K BN_hEB< 1$ R 1$ 1$c$/b&0 1$ BEEi< 0 6$)&$30 (K BN_i!M<1$ BN 1$ C+($*&0 1$ BEEN $ 0 6$)&$30 (K QE_BBR< 1$ QE 1$ /+&[0 1$ BEEL_@&+,A8*+< Bi 1$ C+($*&0 1$ BE!!_!BQK 1+ #$5jb8*)+ $ h!K 1$ @&+,A8*+_4TmJoU X?J^#Ux

oJ^ 2UWGoJWJm.4# mš MiL< 6J QE 6J 6JxJW@#U 6J BEEB l 6U6= B!_E!_BEEQ-#0( W#*( %(#( 0.&'(,(56$ )$ "(#M1* C*/.$,O70/$ -(%0'(, I070'(,;

U TUOJ#m46U# 6U 6^S.#^.U =J6J#4o< =4U S4@J# X?J 4 2–W4#4 oJT^Slo4.^O4 6U 6^S.#^.U =J6J#4o 6J2#J.4 J J? S4m2^UmU 4SJT?^m.J oJ^-4&3_ !š =*)+ )&*+1+< (+ c0(+ >&b+(+ 1$ >,0 )0(3&08+10< g&$+ 1$ !B!<hREL D$)3+&$,< 80)+8*c+1+ $(3&$ + 6=lEEQ< 0 G+&H>$ m+)*0(+8 $ + T&+(C+ 10

.0&30< )0(%0&/$ /$/0&*+8 1$,)&*3*70 $ 58+(3+, $/ +($k0_

G+&g:&+%0 j(*)0_ 4 g&$+ 1$ H>$ 3&+3+ 0 )+5>3 ,$&g 1$,3*(+1+ p */58+(3+[\0 10 G+&H>$ .$)(089:*)0 2+5*3+8 6*:*3+8_4&3_ Bš U G+&H>$ .$)(089:*)0 2+5*3+8 6*:*3+8 ,$&g )&*+10 )0/ 7*,3+, p *(,3+8+[\0 1$ $/5&$,+, $ 9&:\0, *(3$:&+(3$, 1+ 2+1$*+ G&01>3*7+ 10, S$30&$,1$ .$)(080:*+ 1+ ^(%0&/+[\0 $ .$8$)0/>(*)+[q$,_4&3_ Qš U, $,3>10,< 5&0C$30,< */58+(3+[\0 $ %>()*0(+/$(30 10 G+&H>$ ,$&\0 )0(1>c*10, 5$80, 9&:\0, 1+ +1/*(*,3&+[\0 10 T07$&(0 10 6*,3&*30=$1$&+8 $/ ,*(30(*+ )0/ +, $(3*1+1$, &$5&$,$(3+3*7+, 10 ,$30& (0 6*,3&*30 =$1$&+8_

Page 100: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 100/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!EE 

4&3_ Rš J,3+ o$* 20/58$/$(3+& $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0_4&3_ hš #$70:+/l,$ +, 1*,50,*[q$, $/ )0(3&g&*0_@&+,A8*+< QE 1$ 1$c$/b&0 1$ BEEB!!Rš 1+ #$5jb8*)+ $ RQš 1$ @&+,A8*+fU4X?^W 6UW^mTUS #U#^xD335-PPuuu_3)_1%_:07_b&PS^mfP4&H>*70_+,Dk‡*1V(0&/+V)0(,08*1+10ƒhBhEM

6U6= B! 6J f4mJ^#U 6J BEEQ

"$,$ )* -$.H*/02*.'$ )$ I0&'#0'$ J*)*#(,

o$* 20/58$/$(3+& mK iB!< QE C+($*&0 BEEM_QRN

 

6*,5q$ ,0b&$ + )&*+[\0< */58+(3+[\0 $ 1$,$(7087*/$(30 10 GUoU 6J 2UmaJ2^WJm.U 6U 6^S.#^.U =J6J#4o_U TUOJ#m46U# 6U 6^S.#^.U =J6J#4o< =4U S4@J# X?J 4 2–W4#4 oJT^So4.^O4 6U 6^S.#^.U =J6J#4o 6J2#J.4 J J? S4m2^UmU 4 SJT?^m.JoJ^-4&3_ !K =*)+ )&*+10 0 GŠoU 6J 2UmaJ2^WJm.U 6U 6^S.#^.U =J6J#4o< $/ g&$+ 80)+8*c+1+ (0 */97$8 F.+/+(1>ge< ,*3>+1+ $(3&$ + 6= !NE< + @#EME $ 0 29&&$:0 S+/+/b+*+< )0/ g&$+ 1$ !LR<B!LM D$)3+&$,< )0(%0&/$ /$/0&*+8 1$,)&*3*70 $ 58+(3+< $/ +($k0< H>$ %+c$/ 5+&3$ *(3$:&+(3$1$,3+ o$* 20/58$/$(3+&_G+&g:&+%0 j(*)0_ U G980 1$ H>$ 3&+3+ 0 )+5>3 3$/ 50& 0bC$3*70 %0/$(3+& + */58+(3+[\0< $k5+(,\0 $ + )+5+)*3+[\0 )*$(3A%*)+ (+, g&$+, 1$ 5$,H>*,+<1$ $,3>10 $ 1$ $(,*(0 (0 6*,3&*30 =$1$&+8_4&3_ BK 4 */58+(3+[\0 $ 0 1$,$(7087*/$(30 10 G980 1$ H>$ 3&+3+ $,3+ o$* 20/58$/$(3+& ,$&\0 )0(1>c*10, 5$8+ 41/*(*,3&+[\0 10 T07$&(0 106*,3&*30 =$1$&+8< 5&$)$1*10,< 0b&*:+30&*+/$(3$< 1+ +(g8*,$ $ +5&07+[\0 5$80, 9&:\0, +/b*$(3+*, 1*,3&*3+8 $ %$1$&+8 )0/5$3$(3$,_G+&g:&+%0 j(*)0_ %+)>83+10 p, 0&:+(*c+[q$, (\0l:07$&(+/$(3+*, +3>+(3$, (0 )+/50 +/b*$(3+8 (0 6*,3&*30 =$1$&+8 +)0/5+(D+& + $k$)>[\0< $/301+, +, ,>+, %+,$,< 10, 8*)$()*+/$(30, +/b*$(3+*,_4&3_ QK O J . 4 6 U_4&3_ RK O J . 4 6 U_4&3_ hK O J . 4 6 U_4&3_ MK J,3+ o$* 20/58$/$(3+& $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0_4&3_ iK #$70:+/l,$ +, 1*,50,*[q$, $/ )0(3&g&*0_@&+,A8*+< QE 1$ C+($*&0 1$ BEEM_!!NK 1+ #$5jb8*)+ $ RMK 1$ @&+,A8*+fU4X?^W 6UW^mTUS #U#^xWJWU#^4o 6JS2#^.^OU 64 {#J4 6U GŠoU 6J 2UmaJ2^WJm.U 6U 6^S.#^.U =J6J#4ooU24o^x4“U- o0)+8*c+l,$ (0 */97$8 .4W4m6?{ 1$,/$/b&+10 10 />(*)A5*0 1$ o?x^–m^4lTU $ *()0&50&+10 +0 3$&&*39&*0 10 6*,3&*30 =$1$&+8_S^.?4“U- J(3&$ + 6= !NE< + @# EME $ 0 )9&&$:0 S+/+/b+*+_6Jo^W^.4™JS- G+&3*(10 10 7`&3*)$ ! 1$ )00&1$(+1+, mƒN_BQN_BMQ<BR!N $ Jƒ!M!_RMN<QihM< ,$:>$ )0/ 0 +c*/>3$ i!šQB†hR $ 1*,3d()*+ ____{#J4- !LR<B!LM D+

"$,$ :.)1&'#0(, )* I*&*.N$,N02*.'$ )* +0/#$/$2%$.*.'*& G,*'#n.0/$& * F*20/$.)1'$#*& .$ I0&'#0'$ J*)*#(,

oJ^ 2UWGoJWJm.4# mK iBQ< 6J QE 6J f4mJ^#U 6J BEEM_Z4>30&*+ 10 G&0C$30- G01$& Jk$)>3*70]6*,5q$ ,0b&$ + )&*+[\0< */58+(3+[\0 $ 1$,$(7087*/$(30 10 G080 ^(1>,3&*+8 1$ 6$,$(7087*/$(30 1$ W*)&0)0/50($(3$, J8$3&z(*)0, $S$/*)0(1>30&$, (0 6*,3&*30 =$1$&+8_U TUOJ#m46U# 6U 6^S.#^.U =J6J#4o< =4U S4@J# X?J 4 2–W4#4 oJT^So4.^O4 6U 6^S.#^.U =J6J#4o 6J2#J.4 J J? S4m2^UmU 4 SJT?^m.JoJ^-4&3_ !K =*)+ )&*+10 0 G080 ^(1>,3&*+8 1$ 6$,$(7087*/$(30 1$ W*)&0)0/50($(3$, J8$3&z(*)0, $ S$/*)0(1>30&$, (0 6*,3&*30 =$1$&+8< $/ g&$+

80)+8*c+1+ (0 */97$8 F@&$C0e 0> F.0&30e< ,*3>+1+ $(3&$ 0 o+:0 G+&+(0g $ + 6= EE! ; JG2.< )0/ g&$+ 1$ !!h<!iQh D$)3+&$,< )0(%0&/$ /$/0&*+81$,)&*3*70 $ 58+(3+< $/ +($k0< H>$ %+c$/ 5+&3$ *(3$:&+(3$ 1$,3+ o$* 20/58$/$(3+&_

QRN 6*g&*0 U%*)*+8 10 6*,3&*30 =$1$&+8 mK Bh< B %$7$&$*&0 BEEM< S$[\0 !< 5g:*(+, ! $ B  

Page 101: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 101/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!E! 

G+&g:&+%0 j(*)0_ U G080 1$ H>$ 3&+3+ 0 )+5>3 3$/ 50& 0bC$3*70 %0/$(3+& +, $/5&$,+, 1$ b+,$ 3$)(089:*)+ 1$ 5&01>[\0 1$ )0/50($(3$, 1+*(1j,3&*+ 1$ 3$)(080:*+ 1+ *(%0&/+[\0< 1+ )0/>(*)+[\0< 1+ 3$8$)0/>(*)+[\0< 10 )0/`&)*0 $8$3&z(*)0 $ 1$ 0>3&0, *(3$:&+(3$, 1$,3+ )+1$*+ 1$5&01>[\0 (0 6*,3&*30 =$1$&+8_4&3_ BK 4 */58+(3+[\0 $ 0 1$,$(7087*/$(30 10 G080 1$ H>$ 3&+3+ $,3+ o$* 20/58$/$(3+& ,$&\0 )0(1>c*10, 5$8+ 41/*(*,3&+[\0 10 T07$&(0 106*,3&*30 =$1$&+8< 5&$)$1*10,< 0b&*:+30&*+/$(3$< 1+ +(g8*,$ $ +5&07+[\0 5$80, 9&:\0, +/b*$(3+*, 1*,3&*3+8 $ %$1$&+8 )0/5$3$(3$,_G+&g:&+%0 j(*)0_ %+)>83+10 p, 0&:+(*c+[q$, (\0l:07$&(+/$(3+*, +3>+(3$, (0 )+/50 +/b*$(3+8 (0 6*,3&*30 =$1$&+8 +)0/5+(D+& + $k$)>[\0< $/301+, +, ,>+, %+,$,< 10, 8*)$()*+/$(30, +/b*$(3+*,_4&3_ QK a=*$/&' (*+' V'A*)./&') -/# -/.$,&' (*+/ 4F;<h

QRL 4 */58$/$(3+[\0 10, 5&0C$30, 1$ H>$ 3&+3+ $,3+ o$* 20/58$/$(3+& 1+&l,$lg 50& /$*0

1$ 8$* $,5$)A%*)+< H>$ 1$%*(*&g 0, A(1*)$, >&b+(A,3*)0,< +, 1*&$3&*c$, 1$ 0)>5+[\0 $ 0, 1$/+*, $8$/$(30, ($)$,,g&*0, p )0(,$)>[\0 10, 0bC$3*70,

5&$7*,30, (0 +&3_ !K_4&3_ RK a=*$/&' (*+' V'A*)./&') -/# -/.$,&' (*+/ 4F;<h U, 5&0C$30, )0/58$/$(3+&$, 1$ $(:$(D+&*+ ,9 501$&\0 ,$& +5&07+10, ,$+)0/5+(D+10, 1+, )$&3*1q$, +3>+8*c+1+, 10, )+&39&*0, 1$ &$:*,3&0 1$ */97$*, 1+ ,>+ )*&)>(,)&*[\0< (+ %0&/+ 1+ o$* =$1$&+8 (K L_iNh< 1$ BN 1$

 C+($*&0 1$ !LLL_4&3_ hK a=*$/&' (*+' V'A*)./&') -/# -/.$,&' (*+/ 4F;<h 4 )0()$,,\0 1$ *()$(3*70, 0> b$($%A)*0, 1$ (+3>&$c+ $)0(z/*)+< %*(+()$*&+< 3&*b>3g&*+ $5+3&*/0(*+8< (\0 5&$7*,30, (+ 8$:*,8+[\0 7*:$(3$< 1$5$(1$&g 1$ +5&07+[\0 1$ 8$* $,5$)A%*)+ $/ H>$ ,$C+/ $,3+b$8$)*10,< 1$(3&$ 0>3&0,< 0,,$:>*(3$, )&*3`&*0,-^ l 0 /0(3+(3$ 10, *()$(3*70, 0> b$($%A)*0,I^^ )&*3`&*0, 3`)(*)0, 5+&+ ,$8$[\0 10, b$($%*)*g&*0,I^^^ ; 3$/50 1$ %&>*[\0 10, *()$(3*70, 0> b$($%A)*0,I^O ; )0(3&+5+&3*1+, 10, b$($%*)*g&*0,IO ; g&$+, 5&*0&*3g&*+, 5+&+ )0()$,,\0 10, *()$(3*70, 0> b$($%A)*0,IO^ ; %0(3$, 10, &$)>&,0,IO^^ ; &$,>83+10, + ,$&$/ 0b3*10,< 5&*()*5+8/$(3$ 1$ :$&+[\0 1$ $/5&$:0IO^^^ ; )0/5$(,+[q$, +/b*$(3+*, $ ,0)*+*,_

4&3_ MK J,3+ o$* 20/58$/$(3+& $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0_4&3_ iK #$70:+/l,$ +, 1*,50,*[q$, $/ )0(3&g&*0_@&+,A8*+< QE 1$ C+($*&0 1$ BEEM_!!NK 1+ #$5jb8*)+ $ RMK 1$ @&+,A8*+fU4X?^W 6UW^mTUS #U#^x

WJWU#^4o 6JS2#^.^OU 64 {#J4 6U SJ.U# 6J 4o.4 .J2mUoUT^4 6U 6^S.#^.U =J6J#4o ZGUoU ^m6?S.#^4o 6J 6JSJmOUoO^WJm.U 6J2UWGUmJm.JS JoJ.#”m^2US J SJW^2Um6?.U#JS mU 6=]oU24o^x4“U- o0)+8*c+l,$ (0 */97$8 @#JfU U? .U#.U 1$,/$/b&+10 10 />(*)A5*0 1$ Go4m4o.^m4lTU $ *()0&50&+10 +0 3$&&*39&*0 10 6*,3&*30=$1$&+8_ S^.?4“U- J(3&$ 0 8+:0 G+&+(0g $ + 6= EE!lJG2. {#J4- !!h<!iQh D+

"(#M1* C*/.$,O70/$ G)0'$#0(, * A#W?0/$ )$ IJ

6U6=< 4(0 so mK !hB< L 4:0,30 BEEM< S$[\0 !< 5g:*(+ !6J2#J.U mK Bi_Ehi< 6J EN 6J 4TUS.U 6J BEEM_6$3$&/*(+ p 20/5+(D*+ ^/0b*8*g&*+ 1$ @&+,A8*+ ; .J##424G< H>$ +103$ +, 5&07*1'()*+, ($)$,,g&*+, 0bC$3*7+(10 0 $,3>10< + )&*+[\0< +*/58+(3+[\0 $ + */58$/$(3+[\0< 10 G4#X?J .J2mUoŠT^2U J6^.U#^4o J T#{=^2U 6U 6^S.#^.U =J6J#4o_4 TUOJ#m46U#4 6U 6^S.#^.U =J6J#4o< (0 >,0 1+, +3&*b>*[q$, H>$ 8D$ )0(%$&$ 0 +&3*:0 !EE< *()*,0, O^^ $ s< 1+ o$* U&:d(*)+ 10 6*,3&*30 =$1$&+8<20(,*1$&+(10 + ($)$,,*1+1$ 1$ /01$&(*c+[\0 $ 1$ )0(,08*1+[\0 10 1$,$(7087*/$(30 3$)(089:*)0 $1*30&*+8 :&g%*)0 (0 6*,3&*30 =$1$&+8I20(,*1$&+(10 0 5+5$8 10 J,3+10 (+ %0/$(3+[\0 $ :$&+[\0 1$ $/5&$:0 $ &$(1+I 20(,*1$&+(10 + ($)$,,*1+1$ 1$ */58$/$(3+[\0 1$ 508A3*)+,5jb8*)+,< 0bC$3*7+(10 0 %0&3+8$)*/$(30 10 1$,$(7087*/$(30 ,0)*+8< $)0(z/*)0 $ 3$)(089:*)0 10 6*,3&*30 =$1$&+8< 6J2#J.4-4&3_ !K l 6$3$&/*(+& p 20/5+(D*+ ^/0b*8*g&*+ 1$ @&+,A8*+ ; .J##424G< H>$ +103$ +, 5&07*1'()*+, ($)$,,g&*+, 0bC$3*7+(10 0 $,3>10< + )&*+[\0< +*/58+(3+[\0 $ + */58$/$(3+[\0 10 G4#X?J .J2mUoŠT^2U J6^.U#^4o J T#{=^2U 10 6*,3&*30 =$1$&+8_G+&g:&+%0 j(*)0 ; U G4#X?J .J2mUoŠT^2U J6^.U#^4o J T#{=^2U 10 6*,3&*30 =$1$&+8< 3$/ 50& 0bC$3*70 %0/$(3+& + */58+(3+[\0 $ 03*/*c+& +

)+5+)*3+[\0 3$)(089:*)+ (+, g&$+, $1*30&*+8 $ :&g%*)+ (0 6*,3&*30 =$1$&+8_4&3_ BK l 4 20/5+(D*+ ^/0b*8*g&*+ 1$ @&+,A8*+ ; .J##424G< 3$&g 0 5&+c0 1$ ME Z,$,,$(3+] 1*+,< 5+&+ +5&$,$(3+& 0 $,3>10 1$ 7*+b*8*1+1$ 3`)(*)+ $$)0(z/*)+ 10 G4#X?J .J2mUoŠT^2U J6^.U#^4o J T#{=^2U 10 6*,3&*30 =$1$&+8_4&3_ QK l 2+b$&g p S$)&$3+&*+ 1$ J,3+10 1$ 6$,$(7087*/$(30 1+ 2*'()*+ $ .$)(080:*+ 10 6*,3&*30 =$1$&+8 l S62.< (+ $,%$&+ 1$ ,>+ )0/5$3'()*+<+3>+& (0 +)0/5+(D+/$(30 1$ */58+(3+[\0 10 G4#X?J .J2mUoŠT^2U J6^.U#^4o J T#{=^2U 10 6*,3&*30 =$1$&+8_4&3_ RK l J,3$ 6$)&$30 $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0_4&3_ hK l #$70:+/l,$ +, 1*,50,*[q$, $/ )0(3&g&*0_@&+,A8*+< EN 1$ +:0,30 1$ BEEM_!!NK 1+ #$5jb8*)+ $ RiK 1$ @&+,A8*+W4#^4 6J oU?#6JS 4@46^4

"$,$ )* -0.*2( * XK)*$ )$ IJ

o$* 20/58$/$(3+& mK MQQ< hPNPBEEBZ4>30&+ 10 G&0C$30- 6$5>3+1+ 6*,3&*3+8 4(*8)`*+ W+)D+10]6*,5q$ ,0b&$ + 1$,3*(+[\0 1$ g&$+ 5+&+ */58$/$(3+[\0 10 G&0:&+/+ 1$ 6$,$(7087*/$(30 10 G080 1$ 2*($/+ $ OA1$0 10 6*,3&*30 =$1$&+8_

U TUOJ#m46U# 6U 6^S.#^.U =J6J#4o< =4U S4@J# X?J 4 2–W4#4 oJT^So4.^O4 6U 6^S.#^.U =J6J#4o 6J2#J.4 J J? S4m2^UmU 4 SJT?^m.JoJ^-

QRL 6*g&*0 U%*)*+8 10 6= 4mU so mK ih< !LPRPBEEM

Page 102: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 102/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!EB 

4&3_ !š =*)+ 1$,3*(+1+ g&$+ 1$ REE D+ ZH>+3&0)$(30, D$)3+&$,] (+ x0(+ #>&+8 1$ ?,0 20(3&08+10 ^^ (+ #$:*\0 41/*(*,3&+3*7+ 1$ S0b&+1*(D0 ; #4 O5+&+ + */58$/$(3+[\0 10 G&0:&+/+ 1$ 6$,$(7087*/$(30 10 G080 1$ 2*($/+ $ OA1$0 10 6*,3&*30 =$1$&+8_4&3_ Bš 4 g&$+ &$%$&*1+ (0 +&3_ !K 3$&g +, 508*:0(+*, 1$%*(*1+, 5$80 G01$& Jk$)>3*70 50& /$*0 1$ 1$)&$30 &$:>8+/$(3+10&< +3$(1$(10 p /+()D+

1$,)&*3+ (0 /+5+ +($k0_4&3_ Qš U G080 1$ 2*($/+ $ OA1$0 +b&*:+&g 0, ,$:>*(3$, ,$30&$,-^ ; $,3j1*0, 1$ */+:$/ $ ,0/< 0b$1$)$(10 p, /+*, +5>&+1+, 3`)(*)+,< )0/0 *,08+/$(30 3`&/*)0< 3&+3+/$(30 +)j,3*)0< )+/+&*(, $ ,+(*3g&*0,I^^ ; $,3+)*0(+/$(30 5+&+ )+&&0, $ +/58+, g&$+, 5+&+ /07*/$(3+[\0 1$ 7$A)>80, 1$ )+&:+ $ 1$,)+&:+ 1$ /+3$&*+*, 5+&+ )$(g&*0, $ $H>*5+/$(30,5+&+ %*8/+:$(,I^^^ ; ,$30& 1$ +50*0 5&9k*/0 +0, $,3j1*0,< H>$ 1$7$&g +b&*:+& 0%*)*(+, $8`3&*)+ $ D*1&g>8*)+< 1$ /+&)$(+&*+< ,$&&+8D$&*+< )+&5*(3+&*+< +87$(+&*+< g&$+

5+&+ 5*(3>&+< +3$8*' 1$ )0,3>&+< 1$59,*30 5+&+ &0>5+, $ +1$&$[0,< /97$*, $ )$(g&*0,< ,+8+ 1$ $%$*30, $,5$)*+*,< ,+8+ 1$ 1$,$(D0 $ 5&0C$30,<+8/0k+&*%+10< +b&*:0 5+&+ 7*+3>&+, $ g&$+ 1$ >,0 /j83*580I^O ; )*1+1$ )$(0:&g%*)+ H>$ +b&*:+&g + &$)0(,3*3>*[\0 1$ )*1+1$, )0/ ,$>, 1$3+8D$, 1*7$&,0, ; &>+, $ 5&+[+, l< )$(g&*0, $,3$, H>$ &$5&01>c*&\0+&H>*3$3>&+, $ 5+*,+:$(, >&b+(+, )0(3$/50&d($+, 0> 10 5+,,+10 $ 501$&\0 ,$&7*& 1$ +3&+[\0 3>&A,3*)+< + $k$/580 1+ )*1+1$ )$(0:&g%*)+ 1+ .OT80b0< (+ 5$&*%$&*+ 10 #*0 1$ f+($*&0< H>$ &$)$b$ (j/$&0 )0(,*1$&g7$8 1$ 7*,*3+(3$,< 1$7$(10 1*,50& 1$ ,$&7*[0, 5+&+ +3$(1*/$(30 + 3>&*,3+,IO ; ,$30& 1$ 59,l5&01>[\0< )0/ /+H>*(g&*0 1$ )*($/+ $ 7A1$0< ,+8+ 1$ 3$8$)*($< ,+8+ 1$ /0(3+:$/ 5+&+ %*8/$, $/ Qh // $ ,+8+ 5+&+ %*8/$, 1$!h //< *8D+, 1$ $1*[\0< $,3j1*0 1$ g>1*0< $,3j1*0 )0()$(3&+10 )0/ &+/*%*)+[q$, 5+&+ )*($/+ $ 7A1$0< 1$5+&3+/$(30 1$ 5$,H>*,+ 3$)(089:*)+ $b+()0 1$ */+:$(, $ ,0/IO^ ; )$(3&0 1$ 3&$*(+/$(30 5+&+ %0&/+[\0 1$ /\0l1$l0b&+< *()8>*(10 >/ )0(C>(30 1$ ,+8+, 1$ +>8+,<3&', $,3j1*0, )0/ 5$H>$(0, +>1*39&*0,< +1/*(*,3&+[\0< 1$59,*30,< 0%*)*(+< c$8+10&*+< )05+< ,+(*3g&*0,IO^^ ; +1/*(*,3&+[\0 $ /+(>3$([\0 10 G080 )0/ $,)&*39&*0,< +b&*:0 5+&+ 7*+3>&+,< /gH>*(+,< 5&01>30, H>A/*)0, $ +1>b0,< g&$+ 1$ /+(>3$([\0 $8*/5$c+< +8/0k+&*%+10< ,+(*3g&*0, $ 7$,3*g&*0,IO^^^ ; W>,$> 1$ 2*($/+ $ OA1$0 H>$ *()8>*&g ,+8q$, 1$ $k50,*[q$,< 7*1$03$)+< Q Z3&',] ,+8+, 1$ 5&0C$[q$,< %*8/03$)+< +>1*39&*0,< +1/*(*,3&+[\0<1$59,*30,< 0%*)*(+< c$8+10&*+< )05+< ,+(*3g&*0,I^s ; ,$&7*[0, $ D03$8+&*+ 0(1$ ,$&\0 *(,3+8+1+, +, $/5&$,+, 5&01>30&+,< g&$+ $,3+ H>$ 1$7$&g 5&$7$& 0 )&$,)*/$(30 3+(30 10 (j/$&0 1$ D03`*,

H>+(30 1$ $/5&$,+, $ H>$ +80C+&g 7g&*0, &$,3+>&+(3$,< b+&$, $ 80C+, 5+&+ +3$(1$& +, ($)$,,*1+1$, 80)+*, $ 3>&A,3*)+,_4&3_ Rš 4 */58+(3+[\0 10 G080 1$ 2*($/+ $ OA1$0 10 6*,3&*30 =$1$&+8 ,$&g 5&$)$1*1+ 10 J,3>10 1$ ^/5+)30 4/b*$(3+8 ZJ^4] $ 10 #$8+39&*0 1$^/5+)30 1$ O*c*(D+([+ Z#^O^] 1$7*1+/$(3$ +(+8*,+10 5+&+ 50,,A7$8 8*)$()*+/$(30 5$80, 9&:\0, )0/5$3$(3$, 10 T07$&(0 10 6*,3&*30 =$1$&+8_4&3_ hš G+&+ */58+(3+[\0 10 G&0:&+/+ 1$ 6$,$(7087*/$(30 10 G080 1$ 2*($/+ $ OA1$0 10 6*,3&*30 =$1$&+8< 0 G01$& Gjb8*)0 501$&g &$+8*c+&)0(7'(*0, )0/ $(3*1+1$, 5jb8*)+, $ 5&*7+1+, (+)*0(+*, $ *(3$&(+)*0(+*, $ 8+([+& 5&0:&+/+, 1$ *()$(3*70_4&3_ Mš J,3+ o$* $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0_4&3_ iš #$70:+/l,$ +, 1*,50,*[q$, $/ )0(3&g&*0_@&+,A8*+< Eh 1$ +:0,30 1$ BEEB!!RK 1+ #$5jb8*)+ $ RQK 1$ @&+,A8*+fU4X?^W 6UW^mTUS #U#^x

6J2#J.U mK BQ_B!!< 6J h 6J SJ.JW@#U 6J BEEB

"(#M1* C(,*.'$ G2%#**.)*)$#

6U6= 4(0 ssO mK !i!< MPLPBEEB< S$[\0 ! 5g:_ !6$)&$30 mK BQ_B!!< hPLPBEEB6*,5q$ ,0b&$ + )&*+[\0 10 T&>50 1$ .&+b+8D0 5+&+ */58+(3+[\0 10 G+&H>$ .+8$(30 J/5&$$(1$10& (0 6*,3&*30 =$1$&+8_U TUOJ#m46U# 6U 6^S.#^.U =J6J#4o< (0 >,0 1+, +3&*b>*[q$, H>$ 8D$ )0(%$&$ 0 +&3_ !EE< *()*,0 O^^< 1+ o$* U&:d(*)+ 10 6*,3&*30 =$1$&+8<20(,*1$&+(10 + */50&3d()*+ $,3&+3`:*)+ 5+&+ 0 1$,$(7087*/$(30 ,0)*0$)0(z/*)0 $ $1>)+)*0(+8 10 6*,3&*30 =$1$&+8 1$ :$&+[\0 1$ 050&3>(*1+1$,$/5&$$(1$10&+,< )>83>&+*, $ 1$ %0&/+[\0 $/5&$,+&*+8 p C>7$(3>1$< 6$)&$3+-4&3_ !K l =*)+ )&*+10 0 T&>50 1$ .&+b+8D0 5+&+ + &$+8*c+[\0 1$ $,3>10, 0bC$3*7+(10 + */58+(3+[\0 10 G+&H>$ 10 .+8$(30 J/5&$$(1$10&< 7*()>8+10p T07$&(+10&*+ 10 6*,3&*30 =$1$&+8_G+&g:&+%0 G&*/$*&0 ; U G+&H>$ 10 .+8$(30 J/5&$$(1$10& 0)>5+&g + g&$+ 1$(0/*(+1+ FG&0C$30 U&8+ Qe< *()8>*(10 g&$+, 7$&1$,< $,3+)*0(+/$(30 $$1*%*)+[q$, $k*,3$(3$,< &$,5$*3+(10 $/ ,>+, &$%0&/+,< $k5+(,q$, $ +1$H>+[q$, 10, $H>*5+/$(30, Cg */58+(3+10, (0 80)+8 H>$ ,$ )0(,3*3>$/<G+3&*/z(*0 1+ a>/+(*1+1$< (03+1+/$(3$ + 20()D+ 4)j,3*)+< c$8+(10 5+&+ + 5$&5$3>*1+1$ 10, /$,/0,_G+&g:&+%0 S$:>(10 ; U G+&H>$ 10 3+8$(30 J/5&$$(1$10&< )&*+10 + %*/ 1$ %0/$(3+& $ )0(,08*1+& +, 7*&3>1$, $ )0/5$3'()*+, $/5&$$(1$10&+, (+

 C>7$(3>1$ 10 6*,3&*30 =$1$&+8< ,$&g 5&$,*1*10 50& #$5&$,$(3+(3$ 10 28>b$ 10, f07$(, J/5&$,g&*0, 10 6*,3&*30 =$1$&+8< 3$(10 )0/0 /$/b&0, 10T&>50 1$ .&+b+8D0-#$5&$,$(3+(3$ 10 28>b$ 10, f07$(, J/5&$,g&*0, 10 6*,3&*30 =$1$&+8 ; 2fJl6=#$5&$,$(3+(3$ 1+ T07$&(+10&*+ 10 6*,3&*30 =$1$&+8

Page 103: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 103/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!EQ 

#$5&$,$(3+(3$ 1+ S$)&$3+&*+ 1$ J1>)+[\0 10 6*,3&*30 =$1$&+8#$5&$,$(3+(3$ 1+ S$)&$3+&*+ 1$ 6$,$(7087*/$(30 J)0(z/*)0 10 6*,3&*30 =$1$&+8#$5&$,$(3+(3$ 1+ 20/5+(D*+ ^/0b*8*g&*+ 1$ @&+,A8*+ ; .$&&+)+5#$5&$,$(3+(3$ 1+, ?(*7$&,*1+1$, Gjb8*)+,#$5&$,$(3+(3$ 1+, ?(*7$&,*1+1$, G+&3*)>8+&$,#$5&$,$(3+(3$ 10 =9&>/ J/5&$,+&*+8 10 6*,3&*30 =$1$&+8#$5&$,$(3+(3$ 10 S$&7*[0 @&+,*8$*&0 1$ 450*0 p, W*)&0 $ G$H>$(+, J/5&$,+, ; SJ@#4JP6=4&3_ BK l U, &$5&$,$(3+(3$, ,$&\0 1$,*:(+10, 5$80 T07$&(+10& 10 6*,3&*30 =$1$&+8< /$1*+(3$ *(1*)+[\0 1+, &$,5$)3*7+, $(3*1+1$,_4&3_ QK l 4, +3*7*1+1$, 1$ +50*0 +0 T&>50 1$ .&+b+8D0 ,$&\0 5&07*1+, 5$8+ T07$&(+10&*+ 10 6*,3&*30 =$1$&+8_

4&3_ RK l U T&>50 1$ .&+b+8D0 3$&g 5&+c0 1$ ME Z,$,,$(3+] 1*+,< 5&0&&0:g7$8 50& *:>+8 5$&A010< 5+&+ +5&$,$(3+& &$8+39&*0 )0()8>,*70 10, 3&+b+8D0,_4&3_ hK ; J,3$ 6$)&$30 $(3&+ $/ 7*:0& (+ 1+3+ 1$ ,>+ 5>b8*)+[\0_4&3_ MK l #$70:+/l,$ +, 1*,50,*[q$, $/ )0(3&g&*0_@&+,A8*+< h 1$ ,$3$/b&0 1$ BEEB!!RK 1+ #$5jb8*)+ $ RQK 1$ @&+,A8*+fU4X?^W 6UW^mTUS #U#^x

9gGoc R

+0.1'( 0,1&'#('0N( )* G&'('1'$ %(#( ( 9&&$/0(56$ !'"31* )' 40)' 

41+53+10 10 J,3+3>30 1+ 4,,0)*+[\0 G+&H>$ .$)(089:*)0 1$ S\0 f0,` 10, 2+/50,QhE

  $ 10 )0(3$j10 10 50&3+8-

uuu_)&)l)$_0&:_b&P)&)(070P%*8$,P/01$80l$,3+3>30l0(:_10)2+5A3>80 ^ l 64 4SSU2^4“U J SJ?S U@fJ.^OUS4&3*:0 !š l 4 4SSU2^4“U 2PO^H" ;P =>;P< 10&+7+(3$ 1$(0/*(+1+ 4GO< &$:*1+ 50& $,3$, J,3+3>30,< 50& ,$>, &$:>8+/$(30, $ 5$8+, 1*,50,*[q$,8$:+*, H>$ 8D$ ,$C+/ +58*)g7$*,< ` 5$,,0+ C>&A1*)+ 1$ 1*&$*30 5&*7+10< )0(,3*3>A1+ (+ %0&/+ 1$ >/+ +,,0)*+[\0 )*7*8 ,$/ %*(, 8>)&+3*70,< 508A3*)0l5+&3*1g&*0, 0> &$8*:*0,0,< )0/ ,$1$ $ %0&0 (+ )*1+1$ 1$ @&+,A8*+< 6= <___4&3*:0 Bš l U 5&+c0 1$ 1>&+[\0 1+ 4GO ` 50& 3$/50 *(1$3$&/*(+10_4&3*:0 Qš l 4 4GO 1$,3*(+l,$ + 5&0/07$& + 5$,H>*,+< 0 1$,$(7087*/$(30 $ + *(07+[\0 3$)(089:*)0,< $ 1+& ,>50&3$ + +3*7*1+1$, $/5&$,+&*+*,*(3$(,*7+, $/ )0(D$)*/$(30< ,$/5&$ $/ b$($%A)*0 1+ )08$3*7*1+1$< 3$(10 50& 0bC$3*70, 5&*/0&1*+*,-^ l 20(3&*b>*& 5+&+ + )&*+[\0< /+(>3$([\0 $ 1$,$(7087*/$(30 10 2/)3%* &/ =,&/< (0 6*,3&*30 =$1$&+8< *()8>,*7$ /$1*+(3$ + +&3*)>8+[\0 $ &$+8*c+[\01$ 3010, 0, $/5&$$(1*/$(30, ($)$,,g&*0, + $,,$ %*/< +3` /$,/0 5+&3*)*5+& 1+ &$:>8+[\0 1+H>$8$, 1$ )+&g3$& */0b*8*g&*0I^^ ; J,3*/>8+& 0 ,>&:*/$(30< 0 1$,$(7087*/$(30< + )0/5$3*3*7*1+1$ $ 0 +>/$(30 1+ 5&01>3*7*1+1$ 1$ 5&0C$30, 1$ 5$,H>*,+ )*$(3A%*)+ $1$,$(7087*/$(30 3$)(089:*)0< 1$ *(,3*3>*[q$, 1$ )*'()*+ $ 3$)(080:*+ $ 1$ $/5&$,+, *(3$(,*7+, $/ )0(D$)*/$(30 $ *(07+10&+,I^^^ ; ^()$(3*7+& + *(3$&+[\0 $ + ,*($&:*+< *()8>,*7$ /$1*+(3$ 5+&)$&*+,< $(3&$ $/5&$,+,< *(,3*3>*[q$, 1$ 5$,H>*,+< >(*7$&,*1+1$,< *(,3*3>*[q$,5&$,3+10&+, 1$ ,$&7*[0, 0> 1$ ,>50&3$ p, +3*7*1+1$, *(3$(,*7+, $/ )0(D$)*/$(30 $ *(07+10&+,I^O ; 450*+& +, +3*7*1+1$, 1$ 5$,H>*,+ )*$(3A%*)+< 1$,$(7087*/$(30 3$)(089:*)0 *(07+[\0 $/ $/5&$,+,IO ; G&05*)*+& 0 1$,$(7087*/$(30 10 6*,3&*30 =$1$&+8 $ 1+ #$:*\0 10 J(30&(0< 50& /$*0 1+ +3&+[\0 1$ *(7$,3*/$(30, $/ +3*7*1+1$, *(3$(,*7+, $/)0(D$)*/$(30 $ *(07+[\0 3$)(089:*)+IO^ ; Jk$)>3+& $ 0&*$(3+& + $k$)>[\0 1$ 5&0C$30, 1$ 5$,H>*,+< 1$,$(7087*/$(30 $ *(07+[\0 3$)(089:*)0,< &$8+)*0(+10, p ,>+ g&$+ 1$ +3>+[\0IO^^ ; ^()$(3*7+& 0 $/5&$$(1$10&*,/0 5jb8*)0 $ 5&*7+10 (+, g&$+, 1$ 5$,H>*,+< *(07+[\0 $ 1$,$(7087*/$(30 3$)(089:*)0,< *()8>,*7$ 50& /$*0 10+50*0 p :$,3\0 $ + 0>3&0, +,5$)30, 10 ($:9)*0_4&3*:0 RK ; G+&+ $%$3*7+& 0, ,$>, 0bC$3*70, *(,3*3>)*0(+*,< + 4GO 501$&g-^ l =*&/+& )0(3&+30, $/ :$&+8< )0(3&+30, 1$ :$,3\0< )0(7'(*0,< +)0&10,< +C>,3$, 0> 3$&/0, 1$ 5+&)$&*+ $ +&3*)>8+&l,$< 5$8+ %0&/+ )0(7$(*$(3$< )0/9&:\0, 0> $(3*1+1$, 5jb8*)+, 0> 5&*7+1+,< (+)*0(+*,< *(3$&(+)*0(+*, 0> $,3&+(:$*&+,I^^ l #$)$b$& )0(3&*b>*[q$,< 5+3&0)A(*0,< +>kA8*0,< 103+[q$,< ,>b7$([q$,< 10+[q$, $ 8$:+10, 1$ ,$>, +,,0)*+10, $ 1$ 0>3&+, 5$,,0+, %A,*)+, 0>

 C>&A1*)+,< 5jb8*)+, 0> 5&*7+1+,< (+)*0(+*,< *(3$&(+)*0(+*, 0> $,3&+(:$*&+,I^^^ l 4>%$&*& 7$&b+, +17*(1+, 1$ )0(3&+30,< &$5+,,$, 5jb8*)0,< )0b&+([+ 1$ *(:&$,,0,< 7$(1+ 1$ /+3$&*+8 5&0/0)*0(+8 $ &$/>($&+[\0 5$80, ,$&7*[0,5&$,3+10, + 3$&)$*&0,< +3*7*1+1$, 0> $7$(30, 50& $8+ &$+8*c+10,I^O l ?3*8*c+&l,$ 1$ b$(, /97$*, 0> */97$*, H>$ 8D$ ,$C+/ 1*,50(*b*8*c+10,< + H>+8H>$& 3A3>80 Z+>30&*c+[\0< 5$&/*,,\0< )0()$,,\0< )0/01+30< )$,,\0$ 0>3&0,]< 50& 5$,,0+,%A,*)+, 0> C>&A1*)+,< 5jb8*)+, 0> 5&*7+1+,< (+)*0(+*, 0> $,3&+(:$*&+,I

O l 4103+& +, 5&07*1'()*+, )+bA7$*, (0 d/b*30 +1/*(*,3&+3*70 0> C>1*)*+8< *()8>,*7$ 50& /$*0 1+ 5&050,*3>&+ 1$ +[q$, C>1*)*+*, 5+&+ + 1$%$,+ 10,*(3$&$,,$, 1+ 4GO< 1$ ,$>, +,,0)*+10, $ 1+ )08$3*7*1+1$ $/ :$&+8_2+5A3>80 ^^ l 6US 4SSU2^46US4&3*:0 hš l U H>+1&0 ,0)*+8 1+ 4GO ` )0/50,30 50&-^ ; 4,,0)*+10, =>(1+10&$,- +H>$8$, ,*:(+3g&*0, 1+ 43+ 1$ 20(,3*3>*[\0 1+ 4GOI^^ ; 4,,0)*+10, J%$3*70,- +H>$8$, %0&/+8/$(3$ +1/*3*10, (+ 4GO $ H>$ )>/5&+/ ,>+, 0b&*:+[q$, $ 1$7$&$, $,3+b$8$)*10, ($,3$ J,3+3>30 $ (0#$:*/$(30 ^(3$&(0 1+ $(3*1+1$I^^^ ; W$/b&0, a0(0&g&*0,- +H>$8$, /$&$)$10&$, 1$ $,5$)*+8 &$)0(D$)*/$(30 50& &$8$7+(3$, ,$&7*[0, 5&$,3+10, p 4GO $ p *(07+[\0 3$)(089:*)+ $H>$ 501$&\0 ,$& +,,*/ 1*,3*(:>*10,< (+ %0&/+ $,3+b$8$)*1+ 5$80 20(,$8D0 1$ 41/*(*,3&+[\0_G+&g:&+%0 G&*/$*&0 l U (j/$&0 1$ +,,0)*+10, ` *8*/*3+10_G+&g:&+%0 S$:>(10 l U, +,,0)*+10,< 1$ H>+8H>$& )+3$:0&*+< (\0 &$,50(1$/ ,08*1g&*+ 0>,>b,*1*+&*+/$(3$ 5$8+, 0b&*:+[q$, 1+ 4GO_4&3*:0 Mš l G01$&\0 *(3$:&+& 0 H>+1&0 1$ +,,0)*+10, 1+ 4GO-^ ; J/5&$,+, Z,0)*$1+1$,]I^^ ; J(3*1+1$, ,$/ %*(, 8>)&+3*70, Z+,,0)*+[q$, 0> %>(1+[q$,] &$5&$,$(3+3*7+, 10, ,$30&$, 5&01>3*70,< 1$ ,$&7*[0,< )0(,>/*10&$, $ 1+ ,0)*$1+1$

)*7*8 $/ :$&+8I^^^ ; ?(*7$&,*1+1$,< *(,3*3>30, $ )$(3&0, 1$ 5$,H>*,+ $ 1$ 1$,$(7087*/$(30 )*$(3A%*)0l3$)(089:*)0< 5jb8*)0, 0> 5&*7+10,I

QhE uuu_5H3$)_0&:_b&P)0(D$)+l0l5+&H>$P0&:+(*c+)+0_5D5

Page 104: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 104/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!ER 

^O ; U>3&+, *(,3*3>*[q$, 5jb8*)+, 0> 5&*7+1+,IO ; G$,,0+, %A,*)+, H>$ +3>$/ (+ g&$+ 1$ *(07+[\0 3$)(089:*)+ 0> $/ 0>3&+, g&$+, 1$ &$8$7d()*+ 5+&+ +, %*(+8*1+1$, 1+ 4GO_G+&g:&+%0 (*)0 ; G+&+ *(:&$,,0 1$ +,,0)*+10, ,\0 ($)$,,g&*+, + 5&050,*[\0 10 6*&$30& T$&+8 $ +5&07+[\0 10 20(,$8D0 1$ 41/*(*,3&+[\0<)0(%0&/$ 1*,50,30 (0 #$:*/$(30 ^(3$&(0_4&3*:0 iš l S\0 1*&$*30, 10, +,,0)*+10,-^ ; G+&3*)*5+& $ /+(*%$,3+&l,$ (+, 4,,$/b8$*+, T$&+*, U&1*(g&*+, $ Jk3&+0&1*(g&*+,I^^ ; O03+& $ ,$& 703+10 (+, 4,,$/b8$*+, T$&+*,I^^^ ; G&050& +0 20(,$8D0 1$ 41/*(*,3&+[\0 $ p 6*&$30&*+ Jk$)>3*7+ H>+8H>$& /$1*1+ 3$(1$(3$ +0 )>/5&*/$(30 1+, %*(+8*1+1$, $ 0bC$3*70, 1+ 4GOI^O ; ?3*8*c+&l,$ 10, ,$&7*[0, $ 1+, *(,3+8+[q$, H>$ + 4GO 30&(+& 1*,50(A7$*,I

O ; #$)0&&$& +0 20(,$8D0 1$ 41/*(*,3&+[\0 10, +30, $ &$,08>[q$, 1+ 6*&$30&*+ Jk$)>3*7+ H>$ )0(3&+&*$/ 0, ,$>, 1*&$*30,IO^ ; G+&3*)*5+& 1$ ,$/*(g&*0, $ 0>3&+, &$>(*q$, $ +3*7*1+1$, 0&:+(*c+1+, 5$8+ 4GOIO^^ l #$H>$&$&< )0/ (j/$&0 ,>5$&*0& + !Ph Z>/ H>*(30] 1$ +,,0)*+10,< + )0(70)+[\0 1+4,,$/b8$*+ T$&+8 Jk3&+0&1*(g&*+IO^^^ l 6$,8*:+&l,$ 1+ 4GO_G+&g:&+%0 (*)0 l 40, /$/b&0, D0(0&g&*0, ,\0 +,,$:>&+10, 0, 1*&$*30, 5&$7*,30, (0, *()*,0, ^< ^^^< ^O< O< O^ $ O^^^ 10 6/(%$ 1$,3$ 4&3*:0_4&3*:0 Nš l S\0 1$7$&$, 10, +,,0)*+10,-^ ; G&+3*)+& $ 1$%$(1$& + &$+8*c+[\0 10, 0bC$3*70, ,0)*+*, $ 5&$,3*:*+& + 4GO 50& 3010, 0, /$*0, + ,$> +8)+()$I^^ l 2>/5&*& +, 1*,50,*[q$, $,3+3>3g&*+,< &$:*/$(3+*, $ &$:>8+/$(3+&$,< b$/ )0/0 +, 1$8*b$&+[q$, 10, 9&:\0, ,0)*+*,I^^^ l 6$,$/5$(D+& )0/ c$80 $ 1$1*)+[\0 0, )+&:0, 5+&+ 0, H>+*, %0&$/ $7$(3>+8/$(3$ $8$*30,< b$/ )0/0 +, +3&*b>*[q$, H>$ 8D$ %0&$/ )0(%*+1+,5$80, 9&:\0, ,0)*+*,I^O ; W+(3$& +3>+8*c+1+, ,>+, *(%0&/+[q$, )+1+,3&+*,IO ; 208+b0&+& (+, +3*7*1+1$, 1+ 4GO< H>+(10 ,08*)*3+10,IO^ l ^(%0&/+& 0 20(,$8D0 1$ 41/*(*,3&+[\0 ,0b&$ H>+8H>$& +(0&/+8*1+1$ 0> *&&$:>8+&*1+1$ H>$ 3$(D+ )0(D$)*/$(30 $ H>$ 50,,+ 5&$C>1*)+& +4GOI

O^^ l G+:+& 50(3>+8/$(3$ +, $7$(3>+*, )0(3&*b>*[q$, $,3*5>8+1+, $/ 4,,$/b8$*+ T$&+8_ G+&g:&+%0 (*)0 ; 40, /$/b&0, D0(0&g&*0, *()>/b$/ 0,1$7$&$, 5&$7*,30, (0, *()*,0, ^< ^^< ^O< O $ O^ 10 6/(%$ 1$,3$ 4&3*:0_4&3*:0 Lš l G01$&g ,$& ,>,5$(,0 10 :0c0 1$ ,$>, 1*&$*30,< 50& 1$)*,\0 10 20(,$8D0 1$ 41/*(*,3&+[\0< 0 +,,0)*+10 H>$ *()0&&$& $/ +30, $ +3*3>1$,*()0/5+3A7$*, )0/ + %*(+8*1+1$ $ 0, 0bC$3*70, 1+ 4GO< (+ %0&/+ $,3+b$8$)*1+ ($,3$ J,3+3>30 $P0> (0 #$:*/$(30 ^(3$&(0_G+&g:&+%0 G&*/$*&0 l 4 $k)8>,\0 10 +,,0)*+10 ,9 ` +1/*,,A7$8 ,$ D0>7$& /03*70, :&+7$,< $ + 1$)*,\0 ,$&g 30/+1+ 50& /+*0&*+ +b,08>3+ 10,5&$,$(3$, p ,$,,\0 10 20(,$8D0 1$ 41/*(*,3&+[\0 )0(70)+1+ 5+&+ $,3$ %*/< +,,$:>&+(10l,$ 5&$7*+/$(3$ +0 +,,0)*+10 0 1*&$*30 1$ +1>c*& 50&$,)&*30 + ,>+ 1$%$,+< (0 5&+c0 1$ !E Z1$c] 1*+,< + )0(3+& 1+ 1+3+ 1$ &$)$b*/$(30 1+ )0&&$,50(1$(3$ (03*%*)+[\0_G+&g:&+%0 S$:>(10 l 6+ 1$)*,\0 H>$ 1$)&$3+& + $k)8>,\0 10 +,,0)*+10 )+b$&g &$)>&,0 p 5&*/$*&+ 4,,$/b8$*+ T$&+8 H>$ ,$ &$+8*c+&_2+5A3>80 ^^^ l 64 46W^m^S.#4“U J U#T4m^x4“U4&3*:0 !E ; S\0 9&:\0, 1+ 4GO-^ ; 4,,$/b8$*+ T$&+8I^^ ; 20(,$8D0 1$ 41/*(*,3&+[\0I^^^ ; 6*&$30&*+ Jk$)>3*7+I^O ; 20(,$8D0 =*,)+8_4&3*:0 !! ; 4 4GO 3$&g >/ #$:*/$(30 ^(3$&(0< 5&050,30 5$80 6*&$30& T$&+8 $ +5&07+10 5$80 20(,$8D0 1$ 41/*(*,3&+[\0< H>$ 1*,)*58*(+&g ,>+

0&:+(*c+[\0 $ %>()*0(+/$(30_4&3*:0 !B ; U #$:*/$(30 ^(3$&(0 1$7$&g 1*,50&< 0b,$&7+10 0 $,3+b$8$)*10 ($,3$ J,3+3>30< ,0b&$-^ ; 4 0&:+(*c+[\0 $ + $k$)>[\0 1$ +3*7*1+1$, 05$&+)*0(+*, 1+ $(3*1+1$I^^ ; 4 508A3*)+ 1$ &$)>&,0, D>/+(0,I^^^ ; 4 +H>*,*[\0< 0($&+[\0 $ +8*$(+[\0 1$ b$(,< )0/ 0b,$&7d()*+ 10 1*,50,30 (0 4&3*:0 !N< ^^^< F$e< 1$,3$ J,3+3>30I^O ; 4 %0&/+ 1$ )0(3&+3+[\0 $ 5&$,3+[\0 1$ ,$&7*[0,_G+&g:&+%0 (*)0 ; U #$:*/$(30 ^(3$&(0 0b,$&7+&g 0, )0()$*30,< 1*&$3&*c$, $ 5&*()A5*0, 1$ :$,3\0 7083+10, 5+&+ + $%$3*7*1+1$< $%*)g)*+ $ $%*)*'()*+1+, +[q$, 1+ 4GO< $ 1$%*(*&g 0, /$*0, $ 5&0)$,,0, $k$)>3*70, ($)$,,g&*0, +0 )>/5&*/$(30 1$ ,>+ %*(+8*1+1$ $ 1$ ,$>, 0bC$3*70,_S$[\0 ^ l 64 4SSJW@oJ^4 TJ#4o4&3*:0 !Q ; 4 4,,$/b8$*+ T$&+8< 9&:\0 ,0b$&+(0 1+ $(3*1+1$< ` + *(,3d()*+ /gk*/+ 1$ 1$8*b$&+[\0 $ 30/+1+ 1$ 1$)*,q$,< )0(,3*3>A1+ 5$80,+,,0)*+10, %>(1+10&$, $ $%$3*70,< $/ 58$(0 :0c0 1$ ,$>, 1*&$*30, $,3+3>3g&*0,< $ 3$/ 50& )0/5$3'()*+-^ ; J8$:$&< (+ %0&/+ 10 4&3*:0 !M< G+&g:&+%0 G&*/$*&0< *()*,0 ^^< +8A($+ F+e< 1$,3$ J,3+3>30< ,$>, &$5&$,$(3+(3$, C>(30 +0 20(,$8D0 1$41/*(*,3&+[\0I^^ l J8$:$& 0, /$/b&0, 10 20(,$8D0 =*,)+8I^^^ ; 45&07+& +83$&+[q$, 1$,3$ J,3+3>30I^O ; 6$,3*3>*& 0, +1/*(*,3&+10&$, 1+ $(3*1+1$IO l 6$8*b$&+& ,0b&$ + )0(7$(*'()*+ 1+ *(,3*3>*[\0< + 5$&*01*)*1+1$ $ 0 7+80& 1+, )0(3&*b>*[q$, 10, +,,0)*+10,IO^ l f>8:+& 0, &$)>&,0, +5&$,$(3+10, $/ %+)$ 1$ 5$(+8*1+1$, */50,3+, 5$80 20(,$8D0 $ 41/*(*,3&+[\0< (0, 3$&/0, 10 4&3*:0 LK< G+&g:&+%0S$:>(10IO^^ l 6$8*b$&+& ,0b&$ H>+*,H>$& 0>3&+, /+3`&*+, 1$ *(3$&$,,$ 1+ 4GO 0> H>$ 8D$ 3$(D+/ ,*10 ,>b/$3*1+, 5$80 20(,$8D0 1$ 41/*(*,3&+[\0 Z

G+&g:&+%0 (*)0 ; G+&+ +, 1$8*b$&+[q$, + H>$ ,$ &$%$&$/ 0, *()*,0, ^^^ $ ^O 1$,3$ 4&3*:0< $k*:$l,$ 0 7030 1+ /+*0&*+ +b,08>3+ 10, +,,0)*+10,5&$,$(3$, p 4,,$/b8$*+ T$&+8 )0(70)+1+ $,5$)*+8/$(3$ 5+&+ $,,$ %*/_4&3*:0 !R ; 4 4,,$/b8$*+ T$&+8 &$>(*&l,$lg-^ l U&1*(+&*+/$(3$< +3` 0 /', 1$ +b&*8 1$ )+1+ +(0I^^ l Jk3&+0&1*(+&*+/$(3$< + H>+8H>$& 3$/50< H>+(10 *(,3+1+ 5$80 20(,$8D0 1$ 41/*(*,3&+[\0 0>< +*(1+< /$1*+(3$ &$H>$&*/$(30 1$ !Ph Z>/H>*(30] 10, +,,0)*+10, )0/ 1*&$*30 + 7030_G+&g:&+%0 G&*/$*&0 l 4 )0(70)+[\0 ,$&g %$*3+ 5$80 G&$,*1$(3$ 10 20(,$8D0 1$ 41/*(*,3&+[\0 1+ 4GO< 50& /$*0 1$ $1*3+8 +%*k+10 (+ ,$1$ 1+$(3*1+1$ $ 5>b8*)+10 $/ C0&(+8 80)+8 1$ :&+(1$ )*&)>8+[\0< )0/ +(3$)$1'()*+ /A(*/+ 1$ !h ZH>*(c$] 1*+,< /$()*0(+(10 1*+< 80)+8< D0&+ $+,,>(30, 1+ 5+>3+_G+&g:&+%0 S$:>(10 l m+ D*593$,$ 10 *()*,0 ^^ 10 6/(%$ 1$,3$ 4&3*:0< 0 G&$,*1$(3$ 10 20(,$8D0 1$ 41/*(*,3&+[\0 (\0 501$&g ,$ 050& p )0(70)+[\01+ 4,,$/b8$*+ T$&+8 Jk3&+0&1*(g&*+< 1$7$(10 %+c'l80 (0 5&+c0 1$ h Z)*()0] 1*+,_

G+&g:&+%0 .$&)$*&0 l 4 4,,$/b8$*+ T$&+8 *(,3+8+&l,$lg< $/ 5&*/$*&+ )0(70)+[\0< )0/ + /+*0&*+ 10, +,,0)*+10, $< $/ ,$:>(1+ )0(70)+[\0< QEZ3&*(3+] /*(>30, +59, + 5&*/$*&+< )0/ H>+8H>$& (j/$&0_G+&g:&+%0 X>+&30 l 4, 1$8*b$&+[q$, 1+ 4,,$/b8$*+ T$&+8 ,$&\0 30/+1+, 50& /+*0&*+ ,*/58$, 1$ 7030, $/ &$8+[\0 +0 303+8 1$ +,,0)*+10,5&$,$(3$,< ,+870 (+, D*593$,$, 5&$7*,3+, (0 G+&g:&+%0 (*)0 10 4&3*:0 !Q_

Page 105: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 105/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!Eh 

G+&g:&+%0 X>*(30 l .$&\0 1*&$*30 + 7030 0, +,,0)*+10, $/ :0c0 1$ ,$>, 1*&$*30, $,3+b$8$)*10, ($,3$ J,3+3>30 $ (0 #$:*/$(30 ^(3$&(0 1+ 4GO<)+b$(10 + )+1+ +,,0)*+10 >/ 7030_S$[\0 ^^ l 6U 2UmSJoaU 6J 46W^m^S.#4“U4&3*:0 !h ; U 20(,$8D0 1$ 41/*(*,3&+[\0 ` 9&:\0 1$ 0&*$(3+[\0 $ 1$8*b$&+[\0 ,>5$&*0& 1+ 4GO_4&3*:0 !M ; U, /$/b&0, 10 20(,$8D0 1$ 41/*(*,3&+[\0 ,$&\0 $8$*30, 0> *(1*)+10, 5+&+ $k$&)$& 0 )+&:0 $/ /+(1+30 1$ R ZH>+3&0] +(0,< +1/*3*1+>/+ &$)0(1>[\0_G+&g:&+%0 G&*/$*&0 l U 20(,$8D0 1$ 41/*(*,3&+[\0 ` )0/50,30 50& !R ZH>+30&c$] /$/b&0, +,,*/ 1*,3&*b>A10,-^ l W$/b&0, m+30,-+] Q Z3&',] &$5&$,$(3+(3$, 10 G01$& Gjb8*)0< 10, H>+*, B Z10*,] ,$&\0 *(1*)+10, 5$80 T07$&(0 10 6*,3&*30 =$1$&+8 $ ! Z>/] 5$80 W*(*,3`&*0 1+

2*'()*+< .$)(080:*+ $ ^(07+[\0Ib] h Z)*()0] &$5&$,$(3+(3$, 1$ $(3*1+1$, 1+ S0)*$1+1$ 2*7*8< 10, H>+*, ! Z>/] ,$&g *(1*)+10 5$8+ ?(*7$&,*1+1$ 1$ @&+,A8*+< ! Z>/] 5$8+ J,)08+S>5$&*0& 1$ 2*'()*+, 1+ S+j1$ 1$ @&+,A8*+< ! Z>/] 5$8+ =^@#4 Z=$1$&+[\0 1+, ^(1j,3&*+, 1$ @&+,A8*+]< ! Z>/] 5$8+ 4,,0)*+[\0 W`1*)+ 1$ @&+,A8*+ $ !Z>/] 5$8+ 4)+1$/*+ @&+,*8$*&+ 1$ 2*'()*+, 10 @&+,*8_^^ ; W$/b&0, J8$*30,-+] B Z10*,] +,,0)*+10, $8$*30, 5$8+ 4,,$/b8$*+ T$&+8< 10, H>+*, +0 /$(0, ! Z>/] 1$7$&g ,$& 1+ $H>*5$ 1$ )0()$5[\0 $ 5&0C$30 *(*)*+8 10 2/)3%* &/

=,&/ ZG&0C$30 26. S*:8+- TJG#UVWJ2VGX#X?J2Y.VS4?6JVBE!B] 0> 5&050,30 50& $,,+ $H>*5$ $ ,$>, D$&1$*&0, 0> ,>)$,,0&$,Ib] R ZH>+3&0] 5$,,0+, 1$ (039&*+ )+5+)*1+1$ 5&0%*,,*0(+8 $ 1$ &$)0(D$)*1+ *10($*1+1$ /0&+8 $8$*3+, 5$80, 1$/+*, /$/b&0, 10 20(,$8D0 1$41/*(*,3&+[\0_G+&g:&+%0 S$:>(10 l X>+(10 1+ )0(,3*3>*[\0 *(*)*+8 10 20(,$8D0 1$ 41/*(*,3&+[\0< /$3+1$ 1$ ,$>, /$/b&0, $8$*30, $P0> *(1*)+10, 3$&\0/+(1+30 1$ 10*, +(0,< %*(10 0, H>+*, 1$7$&\0 ,$& &$)0(1>c*10, 0> ,>b,3*3>A10, 50& (070, /$/b&0,< 0, H>+*, 3$&\0 $ $(3\0 /+(1+30 1$ RZH>+3&0] +(0,_G+&g:&+%0 .$&)$*&0 ; 4 &$:&+ 5&$7*,3+ (0 G+&g:&+%0 S$:>(10 1$,3$ 4&3*:0 +58*)+&l,$lg + ! Z>/] 10, /$/b&0, *(1*)+10, 5$80 T07$&(0 10 6*,3&*30=$1$&+8 $ +0, 1$/+*, &$5&$,$(3+(3$, 10 G01$& Gjb8*)0< b$/ )0/0 +0, &$5&$,$(3+(3$, 1$ $(3*1+1$, 1+ S0)*$1+1$ 2*7*8_G+&g:&+%0 X>+&30 l U, /$/b&0, 10 20(,$8D0 1$ 41/*(*,3&+[\0 (\0 &$)$b$&\0 &$/>($&+[\0 5$80, ,$&7*[0, H>$< ($,3+ )0(1*[\0< 5&$,3+&$/ p

4GO< &$,,+87+1+ + +C>1+ 50& &$>(*\0 1+ H>+8 5+&3*)*5$/Z4&3*:0 !i ; G+&+ )+1+ 7+:+ 10 20(,$8D0 1$ 41/*(*,3&+[\0 1$7$&g $k*,3*& >/ ,>58$(3$_G+&g:&+%0 G&*/$*&0 l m0 )+,0 1$ /$/b&0, (+30,< + *(,3*3>*[\0 &$,50(,g7$8 5$8+ *(1*)+[\0 1$7$&g *(1*)+& 3+/b`/ >/ ,>58$(3$_G+&g:&+%0 S$:>(10 l m0 )+,0 10, /$/b&0, $8$*30, 5$8+ 4,,$/b8$*+ T$&+8 0> 5$80 20(,$8D0 1$ 41/*(*,3&+[\0< %+&l,$lg + $8$*[\0 10 3*3>8+& $ 10&$,5$)3*70 ,>58$(3$_4&3*:0 !N ; 20/5$3$ +0 20(,$8D0 1$ 41/*(*,3&+[\0-^ ; =+c$& )0/ H>$ ,$ )>/5&+/ +, %*(+8*1+1$, $ 0, 0bC$3*70, 1+ 4GOI^^ ; 45&07+& 0, &$8+39&*0, 1$ +3*7*1+1$, $ 1$ 5&$,3+[\0 1$ )0(3+, 1+ 4GO< /$1*+(3$ 5+&$)$& 10 20(,$8D0 =*,)+8 $< )+,0 ($)$,,g&*0< )0/ 0 +>kA8*0 1$+>1*30&*+ $k3$&(+I^^^ ; 4(+8*,+& $ 1$8*b$&+& ,0b&$ 0, ,$:>*(3$, *3$(,-+] )&0(0:&+/+ 1$ $k$)>[\0 %A,*)0l%*(+()$*&+ +(>+8 $ 0 58+(0 58>&*+(>+8 5+&+ $k$)>[\0 1+, +3*7*1+1$, 1+ 4GOIb] &$8+39&*0, 3&*/$,3&+*, 1$ +3*7*1+1$,< )0/ 0, &$,5$)3*70, b+8+()$3$,I)] $7$(3>+8 5&050,3+ 1$ )0(3&+30 1$ :$,3\0< )0(7'(*0< +)0&10< +C>,3$ 0> 3$&/0 1$ 5+&)$&*+ )0/ 0 G01$& Gjb8*)0I1] 5&050,3+, 1$ +83$&+[q$, $/ 508A3*)+,< 1*&$3&*c$,< $,3&+3`:*+,< 58+(0, 1$ +3*7*1+1$, $ &$,5$)3*70, 0&[+/$(30,< )0/ $k50,*[\0 1$ /03*70,I$] 0($&+[\0 0> +8*$(+[\0 1$ b$(, 10 +3*70 5$&/+($(3$ 1+ 4GO_

^O ; 4)0/5+(D+& $ +7+8*+& 0 1$,$/5$(D0 1+ 4GOIO ; ^(1*)+& +>1*30&$, *(1$5$(1$(3$,IO^ ; m0/$+& 0 6*&$30& T$&+8 1+ 4GO< $ +5&$)*+& $ (0/$+& 0, 1$/+*, 1*&$30&$, *(1*)+10, 5$80 6*&$30& T$&+8IO^^ ; 45&07+& 0 #$:*/$(30 ^(3$&(0 1+ 4GO )0(%0&/$ 1*,50,30 (0, +&3*:0, !! $ !BIO^^^ ; =*,)+8*c+& 0 )>/5&*/$(30 1+, 1*&$3&*c$, $ /$3+, 1$%*(*1+,< 0, 1$/0(,3&+3*70, %*(+()$*&0, $ )0(3gb$*,< +, )0(3+, +(>+*, 1+ 4GO $ + $k$)>[\01$ )0(3&+30, 1$ :$,3\0< )0/ 0 $7$(3>+8 +>kA8*0 1$ +>1*30&*+ $k3$&(+I^s ; J8$:$& 0, /$/b&0, 10 20(,$8D0 1$ 41/*(*,3&+[\0 )0(%0&/$ $,3+b$8$)*10 (0 4&3*:0 !M< G+&g:&+%0 G&*/$*&0< *()*,0 ^^< +8A($+ FbeIs ; 20()$1$& 0 3A3>80 1$ W$/b&0 a0(0&g&*0 pH>$8$, /$&$)$10&$, 1$ $,5$)*+8 &$)0(D$)*/$(30 50& &$8$7+(3$, ,$&7*[0, 5&$,3+10, p 4GO $ p*(07+[\0 3$)(089:*)+Is^ l 45&07+& &$:>8+/$(30 5&95&*0 5+&+ + )0(3&+3+[\0 1$ 0b&+, $ ,$&7*[0,< b$/ )0/0 5+&+ )0/5&+, $ +8*$(+[q$,< H>$ ,$&g 5>b8*)+10 (+ ^/5&$(,+U%*)*+8< $/ +3` LE Z(07$(3+] 1*+, + )0(3+& 1+ 1+3+ 1$ +,,*(+3>&+ 1$ $7$(3>+8 )0(3&+30 1$ :$,3\0 )0/ 0 G01$& Gjb8*)0Is^^ l 45&07+& + +1/*,,\0 1$ (070, +,,0)*+10,Is^^^ l 458*)+& +, 5$(+8*1+1$, +,,0)*+3*7+, 5&$7*,3+, (0 J,3+3>30 $ (0 #$:*/$(30 ^(3$&(0Is^O ; 6$)*1*& ,0b&$ 0, )+,0, 0/*,,0, ($,3$ J,3+3>30IsO ; 20(,3*3>*& 9&:\0 3`)(*)0 H>$ 3$(D+ 50& %*(+8*1+1$ c$8+& 5$80 )>/5&*/$(30 10 0bC$30 ,0)*+8 10 2/)3%* &/ =,&/< +8`/ 1$ 0>3&+, %*(+8*1+1$,H>$ + $8$ 50,,+/ ,$& +3&*b>A1+,IsO^ ; =*k+& + &$/>($&+[\0 10, /$/b&0, 1+ 6*&$30&*+ Jk$)>3*7+< )0/ b+,$ (0, 7+80&$, 5&+3*)+10, (0 /$&)+10_4&3*:0 !L ; 2+,0 +8:>/ /$/b&0 10 20(,$8D0 1$ 41/*(*,3&+[\0 7*$& + $k$&)$& >/ )+&:0 1$ (+3>&$c+ $k$)>3*7+ (0 d/b*30 10 )0&50 %>()*0(+8 1+4GO< ($)$,,+&*+/$(3$ 1$7$&g &$(>()*+& + ,>+ 7+:+ +0 +,,>/*& &$%$&*1+ %>([\0_4&3*:0 BE ; U 20(,$8D0 1$ 41/*(*,3&+[\0 &$>(*&l,$lg-^ ; U&1*(+&*+/$(3$< + )+1+ 3&', /$,$,I^^ ; Jk3&+0&1*(+&*+/$(3$< + H>+8H>$& 3$/50< ,$/5&$ H>$ )0(70)+10 5$80 G&$,*1$(3$ 10 20(,$8D0 1$ 41/*(*,3&+[\0< 50& >/ 3$&[0 1$ ,$>,/$/b&0, 0> 1+ 6*&$30&*+ Jk$)>3*7+< 0> 50& 10*, 3$&[0, 10, +,,0)*+10, 1+ 4GO_4&3*:0 B! ; U 20(,$8D0 1$ 41/*(*,3&+[\0 ,0/$(3$ 501$&g 1$8*b$&+& )0/ + 5&$,$([+ 1+ /+*0&*+ 1$ ,$>, /$/b&0,_G+&g:&+%0 G&*/$*&0 l 4, 1$)*,q$, 10 20(,$8D0 1$ 41/*(*,3&+[\0 ,\0 30/+1+, 50& 1$8*b$&+[\0 1+ /+*0&*+ 10, /$/b&0, 5&$,$(3$,< )+b$(10 + )+1+/$/b&0 >/ 7030 $ +0 G&$,*1$(3$ ,0/$(3$ 0 7030 1$ H>+8*1+1$_G+&g:&+%0 S$:>(10 l G+&+ + +5&07+[\0 0> +83$&+[\0 10 #$:*/$(30 ^(3$&(0 ` ($)$,,g&*0 0 7030 %+70&g7$8 1$< (0 /A(*/0< 10*, 3$&[0, 10, /$/b&0,10 20(,$8D0 1$ +1/*(*,3&+[\0_G+&g:&+%0 .$&)$*&0 ; :+&+(3*10 +0 6*&$30& T$&+8 1+ 4GO +,,$(30 p, &$>(*q$, 10 ,$> 20(,$8D0 1$ 41/*(*,3&+[\0< ,$/ 1*&$*30 + 7030_4&3*:0 BB ; U 20(,$8D0 1$ 41/*(*,3&+[\0 3$&g >/ G&$,*1$(3$< $8$*30 $(3&$ 0, ,$>, /$/b&0,< $k*:*10 H>0&>/ /A(*/0 1$ 10*, 3$&[0, $ 0 7030%+70&g7$8 1+ /+*0&*+ +b,08>3+ 10, /$/b&0, 5&$,$(3$,< 5+&+ /+(1+30 1$ H>+3&0 +(0,< 501$(10 ,$& &$)0(1>c*10 50& >/+ j(*)+ 7$c_

4&3*:0 BQ ; 20/5$3$ +0 G&$,*1$(3$ 10 20(,$8D0 1$ 41/*(*,3&+[\0 )0(70)+& $ 1*&*:*& +, &$>(*q$,_S$[\0 ^^^ l 64 6^#J.U#^4 JsJ2?.^O44&3*:0 BR ; 4 6*&$30&*+ Jk$)>3*7+ ` 0 9&:\0 1$ 1*&$[\0 $ $k$)>[\0 1+ 4GO< ,$(10 )0/50,3+ 50& Q Z3&',] /$/b&0,< +,,0)*+10, 0> (\0< 5+&+ >//+(1+30 1$ B Z10*,] +(0,< 5$&/*3*1+ + &$)0(1>[\0< 1+ ,$:>*(3$ %0&/+-

Page 106: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 106/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

!EM 

^ l ! Z>/] 6*&$30& T$&+8I^^ l ! Z>/] 6*&$30& .`)(*)0 $ 1$ U5$&+[q$,I^^^ l ! Z>/] 6*&$30& 1$ G8+($C+/$(30_G+&g:&+%0 (*)0 l U 6*&$30& T$&+8 ,$&g $8$*30 5$80 20(,$8D0 1$ 41/*(*,3&+[\0< ,$(10 H>$ 0, 1$/+*, 6*&$30&$, ,$&\0 *(1*)+10, 5$80 6*&$30& T$&+8 $$8$*30, 5$80 20(,$8D0 1$ 41/*(*,3&+[\0_4&3*:0 Bh ; S$/ 5&$C>Ac0 1$ 0>3&+, +3&*b>*[q$, 5&$7*,3+, ($,3$ J,3+3>30 S0)*+8< )0/5$3$ +0 6*&$30& T$&+8-^ ; 2>/5&*& $ %+c$& )>/5&*& 0, J,3+3>30, $ +, 1$)*,q$, 1+ 4,,$/b8$*+ T$&+8 $ 10 20(,$8D0 1$ 41/*(*,3&+[\0I^^ ; 6*7>8:+& 0, 0bC$3*70, $ 5&*()A5*0, (0&3$+10&$, 1+ 4GOI^^^ ; 200&1$(+& + $8+b0&+[\0 10 0&[+/$(30 +(>+8 $ 58>&*+(>+8 $ 0 58+(0 1$ 3&+b+8D0 +(>+8< $()+/*(D+(10l0, p +5&$)*+[\0 $ +5&07+[\0 10

20(,$8D0 1$ 41/*(*,3&+[\0I^O ; 47+8*+&< /0(*30&+& $ +3>+8*c+& +, 8*(D+, :$&+*, 1+ 508A3*)+ 1+ 4GO< +5&07+1+, 5$80 20(,$8D0 1$ 41/*(*,3&+[\0IO ; 4)0/5+(D+& $,3&$*3+/$(3$ + &$8+[\0 1+ 4GO )0/ +, 1$/+*, $(3*1+1$, 1+ ,0)*$1+1$ )*7*8< 0, G01$&$, 20(,3*3>A10, $ 0, )0&50, +,,0)*+3*70 $%>()*0(+8IO^ ; 2&*+& /$)+(*,/0, 5+&+ 7*+b*8*c+& + $k$)>[\0 1+, 1*&$3&*c$, $ 1$)*,q$, +5&07+1+, 5$8+ 4,,$/b8$*+ T$&+8 $ 5$80 20(,$8D0 1$ 41/*(*,3&+[\0IO^^ ; 200&1$(+& + $8+b0&+[\0 10 &$8+39&*0 +(>+8 1+, +3*7*1+1$, $ ,>b/$3'l80 p +5&$)*+[\0 10 20(,$8D0 1$ 41/*(*,3&+[\0IO^^^ ; #$)0/$(1+& +0 20(,$8D0 1$ 41/*(*,3&+[\0 + +H>*,*[\0 1$ b$(, */97$*, $ + &$+8*c+[\0 1$ $/5&`,3*/0, %*(+()$*&0,I^s ; J()+/*(D+& +0 20(,$8D0 1$ 41/*(*,3&+[\0 5$1*10 1$ +>30&*c+[\0< 1$7*1+/$(3$ C>,3*%*)+10< 5+&+ + +8*$(+[\0 1$ b$(, */97$*,Is ; o$7+& +0 20(,$8D0 1$ 41/*(*,3&+[\0 +, 5&050,3+, 1$ +1/*,,\0 1$ +,,0)*+10, $ 0, 5$1*10, 1$ &$(j()*+Is^ ; 200&1$(+& + $8+b0&+[\0 10 #$:*/$(30 ^(3$&(0 1+ 4GO< $ ,>b/$3'l80 p +5&07+[\0 10 20(,$8D0 1$ 41/*(*,3&+[\0Is^^ l 4>30&*c+& + +1/*,,\0 $ 1$/*,,\0 1$ $/5&$:+10,< b$/ )0/0 + )0(3&+3+[\0 1$ 3$&)$*&0,Is^^^ ; 20(,3*3>*& )0/*3', 3`)(*)0, 5+&+ +>k*8*+& (+ 1$)*,\0 1$ +,,>(30, )*$(3A%*)0,< 3$)(089:*)0, 0> 1$ ($:9)*0, 1$ &$8$7d()*+ 5+&+ + 4GOIs^O ; #$5&$,$(3+& + 4GO +3*7+< 5+,,*7+< C>1*)*+8 $ $k3&+C>1*)*+8/$(3$<)0/5$3*(10l8D$ +*(1+< ,$/5&$ $/ )0(C>(30 )0/ >/ 0>3&0 1*&$30&< +b&*&< /07*/$(3+& $ $()$&&+& )0(3+, b+()g&*+,< %>(10, 1$ *(7$,3*/$(30,%*(+()$*&0, $ )+1$&($3+, 1$ 50>5+([+< &$H>*,*3+(10 $ &$3*&+(10 3+80(g&*0, 1$ )D$H>$,< &$H>*,*3+& ,+810, $ $k3&+30, b+()g&*0, $ 5&+3*)+& 3010, 0,

+30, %*(+()$*&0, $ b+()g&*0, )0&&$,50(1$(3$, p, %>([q$, 1$ 1*&$[\0< b$/ )0/0 +,,*(+& )0(3&+30,< 1*,3&+30,< )0(7'(*0,< 10+[q$, $ 1$/+*,*(,3&>/$(30, )0&&$8+30,< ,>b/$3$(10 0, ,$>, +30, p +5&$)*+[\0 10 20(,$8D0 1$ 41/*(*,3&+[\0IsO ; U>30&:+& 5&0)>&+[q$,< *()8>,*7$ /& N%&,6,/< + 3$&)$*&0,< 1$8*/*3+(10 0, 501$&$,< +, )0(1*[q$, 5+&+ ,$> $k$&)A)*0< $ 0 5&+c0 1$ 7+8*1+1$_4&3*:0 BM ; S$/ 5&$C>Ac0 1$ 0>3&+, +3&*b>*[q$, 5&$7*,3+, ($,3$ J,3+3>30 S0)*+8< )0/5$3$ +0 6*&$30& .`)(*)0 $ 1$ U5$&+[q$,-^ ; ^/58$/$(3+& 5&0C$30, $ :$&$()*+& +, 05$&+[q$, 3`)(*)+, *($&$(3$, p, +3*7*1+1$, 1+ 4GO< ,0b + ,>5$&7*,\0 10 6*&$30& T$&+8I^^ ; J8+b0&+& 58+(0 1$ +H>*,*[\0 $ +8*$(+[\0 1$ b$(, */97$*, $ ,>b/$3'l80 p +5&$)*+[\0 10 6*&$30& T$&+8I^^^ ; J()+/*(D+& +0 6*&$30& T$&+8 +, 5&050,3+, 1$ )0(3&+3+[\0 $ 1$/*,,\0 1$ $/5&$:+10,< b$/ )0/0 + )0(3&+3+[\0 1$ 3$&)$*&0, $/ ,>+ g&$+ 1$+3>+[\0I^O ; J()+/*(D+& +0 6*&$30& T$&+8 5&050,3+, 1$ )0(,3*3>*[\0 1$ )0/*3', 3`)(*)0, 5+&+ +>k*8*+& (+ 1$)*,\0 1$ +,,>(30, )*$(3A%*)0,< 3$)(089:*)0, 0>1$ ($:9)*0, 1$ &$8$7d()*+ 5+&+ + 4GOIO ; =0&($)$& ,>b,A1*0, +0 6*&$30& 1$ G8+($C+/$(30 5+&+ + 5&$5+&+[\0 10, 0&[+/$(30, +(>+8 $ 58>&*+(>+8< 10 58+(0 1$ 3&+b+8D0 +(>+8 $ 10&$8+39&*0 +(>+8 1$ +3*7*1+1$,< &$8+3*70, p ,>+ g&$+ 1$ +3>+[\0IO^ ; 4,,$,,0&+& 0 6*&$30& T$&+8 (0, +,,>(30, &$%$&$(3$, p ,>+ g&$+ 1$ +3>+[\0_G+&g:&+%0 (*)0 l U 6*&$30& .`)(*)0 $ 1$ U5$&+[q$, ,>b,3*3>*&g 0 6*&$30& T$&+8 $/ ,>+, +>,'()*+, $ */5$1*/$(30,_4&3*:0 Bi ; S$/ 5&$C>Ac0 1$ 0>3&+, +3&*b>*[q$, 5&$7*,3+, ($,3$ J,3+3>30 S0)*+8< )0/5$3$ +0 6*&$30& 1$ G8+($C+/$(30-

^ ; J8+b0&+& 0 58+($C+/$(30 1+, +3*7*1+1$, 1+ 4GO< ,0b + ,>5$&7*,\0 10 6*&$30& T$&+8I^^ ; J8+b0&+& 0, 0&[+/$(30, +(>+8 $ 58>&*+(>+8 $ 0 58+(0 1$ 3&+b+8D0 +(>+8 $ $()+/*(Dgl80, p +5&$)*+[\0 10 6*&$30& T$&+8I^^^ ; G&050& +0 6*&$30& T$&+8 + )&*+[\0 1$ /$)+(*,/0, 5+&+ 7*+b*8*c+& + $k$)>[\0 1+, 1*&$3&*c$, $ 1$)*,q$, +5&07+1+, 5$8+ 4,,$/b8$*+ T$&+8 $ 5$8020(,$8D0 1$ 41/*(*,3&+[\0I^O ; 2&*+& 0, 5&0)$1*/$(30, 5+&+ 7*+b*8*c+& +0 6*&$30& T$&+8 +7+8*+&< /0(*30&+& $ +3>+8*c+& +, 8*(D+, :$&+*, 1+ 508A3*)+ 1+ 4GO< +5&07+1+, 5$8020(,$8D0 1$ 41/*(*,3&+[\0IO ; J8+b0&+& 0 &$8+39&*0 +(>+8 1$ +3*7*1+1$, $ ,>b/$3'l80 p +5&$)*+[\0 10 6*&$30& T$&+8IO^ ; J()+/*(D+& +0 6*&$30& T$&+8 +, 5&050,3+, 1$ )0(3&+3+[\0 $ 1$/*,,\0 1$ $/5&$:+10,< b$/ )0/0 + )0(3&+3+[\0 1$ 3$&)$*&0, $/ ,>+ g&$+ 1$+3>+[\0IO^^ ; 4,,$,,0&+& 0 6*&$30& T$&+8 (0, +,,>(30, &$8+)*0(+10, p ,>+ g&$+ 1$ +3>+[\0_4&3*:0 BN l S$&\0 &$,50(,g7$*, 5$8+ 0&1$(+[\0 1$ 1$,5$,+, 0 6*&$30& T$&+8 )0(C>(3+/$(3$ )0/ 0 6*&$30& .`)(*)0 $ 1$ U5$&+[q$, 0> )0/ 06*&$30& 1$ G8+($C+/$(30_S$[\0 ^O l 6U 2UmSJoaU =^S24o4&3*:0 BL ; U 20(,$8D0 =*,)+8 )0/5q$l,$ 1$ h Z)*()0] /$/b&0,< ,$(10 3&', /$/b&0, 3*3>8+&$, $ 10*, ,>58$(3$,< 0, H>+*, ,$&\0 $8$*30, 5$8+4,,$/b8$*+ T$&+8 1$(3&$ *(1*7A1>0, 1$ (039&*+ )0/5$3'()*+< +,,0)*+10, 0> (\0< 5+&+ >/ /+(1+30 1$ Q Z3&',] +(0,< 5$&/*3*1+ >/+ j(*)+&$)0(1>[\0_4&3*:0 QE ; U 20(,$8D0 =*,)+8 ` 0 9&:\0 1$ %*,)+8*c+[\0 $ 1$ )0(3&08$ *(3$&(0 1+ :$,3\0 $)0(z/*)0l%*(+()$*&+ $ 5+3&*/0(*+8 1+ 4GO< )0/5$3*(10l8D$ $k+/*(+& $ %*,)+8*c+& + $k$)>[\0 %*(+()$*&+< 501$(10 &$H>*,*3+& *(%0&/+[q$, $ 10)>/$(30, 5$&3*($(3$, +, ,>+, )0/5$3'()*+, $ $/*3*&0&*$(3+[q$,_4&3*:0 Q! ; U 20(,$8D0 =*,)+8 1$7$&g $/*3*& 5+&$)$& ,0b&$ +, 5&$,3+[q$, 1$ )0(3+, +(>+*,< 0 b+8+([0 5+3&*/0(*+8 $ + 1$/0(,3&+[\0 1+ &$)$*3+ $1$,5$,+ 1+ 4GO< )0&&$,50(1$(3$ +0 j83*/0 $k$&)A)*0< %0&($)$(10 301+, +, *(%0&/+[q$, )0/58$/$(3+&$, H>$ ,$C+/ &$8$7+(3$, H>+(10 1++5&$)*+[\0 1+, )0(3+, $/ 4,,$/b8$*+ T$&+8_4&3*:0 QB ; U 20(,$8D0 =*,)+8 &$>(*&l,$lg (0 /A(*/0 >/+ 7$c + )+1+ R ZH>+3&0] /$,$,< 0> ,$/5&$ H>$ %0& )0(70)+10 50& ,$> 200&1$(+10& 0> 50&B Z10*,] 1$ ,$>, /$/b&0, 3*3>8+&$,_G+&g:&+%0 (*)0 ; U 200&1$(+10& 10 20(,$8D0 =*,)+8 ,$&g $8$*30< 1$(3&$ ,$>, /$/b&0, 3*3>8+&$,< (+ 5&*/$*&+ &$>(*\0 10 9&:\0_4&3*:0 QQ ; U 20(,$8D0 =*,)+8 1$7$&g ,>b/$3$& p 1$8*b$&+[\0 10 6*&$30& T$&+8 0>< )0(%0&/$ + :&+7*1+1$ 10 )+,0< +0 20(,$8D0 1$ 41/*(*,3&+[\00> p 4,,$/b8$*+ T$&+8< +, *&&$:>8+&*1+1$,< $&&0, $ %&+>1$, H>$ +5>&+&< &$)0/$(1+(10 +, 5&07*1'()*+, )+bA7$*,_2+5A3>80 ^O l 6U G4.#^W”m^U J 64S #J2J^.4S4&3*:0 QR l 20(,3*3>$/ 5+3&*/z(*0 1+ 4GO 3010, 0, b$(, $ 7+80&$, H>$ 7*$& + 50,,>*& (+, %0&/+, 1$ 10+[\0< 8$:+10 0> H>+*,H>$& 0>3&0, /010,1$ +H>*,*[\0_G+&g:&+%0 G&*/$*&0 l 4, 10+[q$, $ 8$:+10, )0/ $()+&:0 ,0/$(3$ ,$&\0 +)$*30, +59, + +5&07+[\0 10 20(,$8D0 1$ 41/*(*,3&+[\0_

G+&g:&+%0 S$:>(10 l 4 )0(3&+3+[\0 1$ $/5&`,3*/0, C>(30, + *(,3*3>*[q$, %*(+()$*&+,< H>+(10 D0>7$& + :&+7+[\0 1$ z(>, ,0b&$ b$(, */97$*,<1$5$(1$&g 1$ 5&`7*+ +>30&*c+[\0 10 20(,$8D0 1$ 41/*(*,3&+[\0_G+&g:&+%0 .$&)$*&0 l 4 +8*$(+[\0 0> 5$&/>3+ 1$ b$(, */97$*,< 5+&+ +H>*,*[\0 1$ 0>3&0, /+*, &$(10,0, 0> /+*, +1$H>+10, +0, 0bC$3*70, 1+ 4GO<,$&\0 1$)*1*1+, 5$80 20(,$8D0 1$ 41/*(*,3&+[\0_

Page 107: Vitae Park - o Projeto Visual com Mara Vilela

7/21/2019 Vitae Park - o Projeto Visual com Mara Vilela

http://slidepdf.com/reader/full/vitae-park-o-projeto-visual-com-mara-vilela 107/107

!"#$#%&' )* +#)*,# -#./*0&1', !"*,020.'" $'"' # !'"31* )' 40)' 5!'"31* )' -06./0' * 7*/.#,#80' *2 9':)* )# ;0%&"0&# <*)*"',= > ?@ A#B*2C"# ?DEF

4&3*:0 Qh l 20(,3*3>$/ &$)$*3+, 1+ 4GO-^ ; 4, )0(3&*b>*[q$,< 5+3&0)A(*0,< +>kA8*0,< 103+[q$, $ ,>b7$([q$, 1$ ,$>, +,,0)*+10, $ 1$ 0>3&+, 5$,,0+, %A,*)+, 0> C>&A1*)+,< 5jb8*)+, 0> 5&*7+1+,<(+)*0(+*, 0> $,3&+(:$*&+,I^^ l 4, 7$&b+, +17*(1+, 1$ )0(3&+30,< &$5+,,$, 5jb8*)0,< )0b&+([+, 1$ *(:&$,,0,< 7$(1+ 1$ /+3$&*+8 5&0/0)*0(+8 $ &$3&*b>*[q$, 50& ,$&7*[0,<+3*7*1+1$, 0> $7$(30, 50& $8+ &$+8*c+10,I^^^ l G&01>30, 1$ 05$&+[q$, 1$ )&`1*30< *(3$&(+, 0> $k3$&(+,< 5+&+ 0 %*(+()*+/$(30 1$ ,>+, +3*7*1+1$,I^O l #$(1*/$(30, 5&95&*0, 1+ $k580&+[\0 10, */97$*, H>$ 50,,>*& 0> 1$ 3$&)$*&0, )080)+10, p ,>+ 1*,50,*[\0 5+&+ H>+*,H>$& %*(,IO l #$(1+, $/ ,$> %+70&< )0(,3*3>A1+, 50& 3$&)$*&0,IO^ l #$(1*/$(30, 1$)0&&$(3$, 1$ 3A3>80,< +[q$, 0> 5+5`*, %*(+()$*&0, 1$ ,>+ 5&05&*$1+1$I

O^^ l ?,>%&>30, H>$ 8D$ %0&$/ )0()$1*10,IO^^^ l f>&0, b+()g&*0, $ 0>3&+, &$)$*3+, 1$ )+5*3+8_4&3*:0 QM ; U 5+3&*/z(*0 $ +, &$)$*3+, 1+ 4GO< *()8>,*7$ +H>$8$, &$8+3*70, +0, ,$>, $k)$1$(3$, %*(+()$*&0,< ,$&\0 0b&*:+30&*+/$(3$ +58*)+10, (+/+(>3$([\0 $ (0 1$,$(7087*/$(30 1$ ,$>, 0bC$3*70, *(,3*3>)*0(+*,_G+&g:&+%0 (*)0 l 7$1+1+ + 1*,3&*b>*[\0< $(3&$ 0, +,,0)*+10,< )0(,$8D$*&0,< 1*&$30&$,< $/5&$:+10,< 10+10&$, 0> H>+*,H>$& 0>3&0,< 1$ $7$(3>+*,$k)$1$(3$, 05$&+)*0(+*,< b&>30, 0> 8AH>*10,< 1*7*1$(10,< b0(*%*)+[q$,< 5+&3*)*5+[q$, 0> 5+&)$8+, 10 5+3&*/z(*0 1+ 4GO_4&3*:0 Qi l J/ )+,0 1$ $k3*([\0 0> 1$,H>+8*%*)+[\0 1+ 4GO< 0 &$/+($,)$(3$ 1$ ,$> 5+3&*/z(*0< 8$:+10, 0> 10+[q$,< +,,*/ )0/0 $7$(3>+*,$k)$1$(3$, %*(+()$*&0, 1$)0&&$(3$, 1$ ,>+, +3*7*1+1$, ,$&\0 1$,3*(+10, *(3$:&+8/$(3$ +0 5+3&*/z(*0 1$ 0>3&+0&:+(*c+[\0 ,0)*+8 H>+8*%*)+1+ (0 d/b*30 10 6*,3&*30 =$1$&+8< 1+ /$,/+ g&$+ 1$ +3>+[\0< 0> +0 5+3&*/z(*0 10 6*,3&*30 =$1$&+8 0> 1+ ?(*\0< (+5&050&[\0 10, &$)>&,0, $ b$(, 50& $,3$, +80)+10,_G+&g:&+%0 (*)0 l 7$1+10 +0, +,,0)*+10, &$)$b$& $/ &$,3*3>*[\0 +, )0(3&*b>*[q$, H>$ 3*7$&$/ 5&$,3+10 +0 5+3&*/z(*0 1+ 4GO_2+5A3>80 O l 64S 6^SGUS^™JS TJ#4^S J .#4mS^.Š#^4S4&3*:0 QN ; m\0 ,\0 +)>/>8g7$*,< $(3&$ ,*< 0, )+&:0, 1$ /$/b&0 10 20(,$8D0 1$ 41/*(*,3&+[\0< 1+ 6*&$30&*+ Jk$)>3*7+ $P0> 10 20(,$8D0 =*,)+8_4&3*:0 QL l 4 4GO +103+&g 5&g3*)+, 1$ :$,3\0 +1/*(*,3&+3*7+< ($)$,,g&*+, $ ,>%*)*$(3$, 5+&+ )0*b*& + 0b3$([\0< 1$ %0&/+ *(1*7*1>+8 0> )08$3*7+< 1$b$($%A)*0, 0> 7+(3+:$(, 5$,,0+*, *(1$7*1+,< $/ 1$)0&&'()*+ 1+ 5+&3*)*5+[\0 (0 &$,5$)3*70 5&0)$,,0 1$)*,9&*0_

4&3*:0 RE l 4 4GO /+(3$&g + ,>+ $,)&*3+ )0(3gb*8 $ %*,)+8 $/ 8*7&0, &$7$,3*10, 1+, %0&/+8*1+1$, 8$:+*, $ )+5+c$, 1$ +,,$:>&+& + ,>+ $k+3*1\0< 1$+)0&10 )0/ 0, 5&*()A5*0, %>(1+/$(3+*, 1$ )0(3+b*8*1+1$ $ 1+, m0&/+, @&+,*8$*&+, 1$ 20(3+b*8*1+1$_4&3*:0 R! ; U 5&$,$(3$ J,3+3>30 501$&g ,$& +83$&+10< 1$,1$ H>$ + />1+([+ (\0 )0(3&+&*$ +, %*(+8*1+1$, 1+ 4GO< 50& 1$8*b$&+[\0 1+ 4,,$/b8$*+T$&+8 ,0b&$ 5&050,3+ +5&$,$(3+1+ 5$80 20(,$8D0 1$ 41/*(*,3&+[\0_4&3*:0 RB ; 4 4GO $k3*(:>*&l,$lg 50& 1$8*b$&+[\0 1+ 4,,$/b8$*+ T$&+8 $,5$)*+8/$(3$ )0(70)+1+ 5+&+ $,3$ %*/< 5$8+ */50,,*b*8*1+1$ 1$ ,$,>,3$(3+& 0> 50& ,$&$/ *($k$H>A7$*, 0, ,$>, %*(,_4&3*:0 RQ l m+ &$>(*\0 1$ 1$8*b$&+[\0 $ +5&07+[\0 1$,3$ J,3+3>30 ,$&g $/50,,+10 >/ 6*&$30& T$&+8 5&07*,9&*0< H>$ ,$&g &$,50(,g7$8 5$8+ :$,3\01+ 4GO 50& +3` M Z,$*,] /$,$,< 5$&A010 (0 H>+8 1$7$&g ,$& )0(,3*3>A10 0 20(,$8D0 1$ 41/*(*,3&+[\0 $ )0(3&+3+10, 0, /$/b&0, 1+ 6*&$30&*+Jk$)>3*7+_4&3*:0 RR ; U 6*&$30& T$&+8 5&07*,9&*0 1$7$&g &$+8*c+&< (0 5&+c0 /gk*/0 1$ (07$(3+ 1*+,< 0 &$:*,3&0 1$,3$ J,3+3>30 $ 1$/+*, 5&07*1'()*+, 5+&+ +*(,3*3>*[\0 8$:+8 1+ 4GO_4&3*:0 Rh ; 459, + %>(1+[\0< + 5&*/$*&+ 4,,$/b8$*+ T$&+8 ,$&g &$+8*c+1+ $/ +3` M Z,$*,] /$,$, )0(3+10, 1+ 1+3+ 1+ 303+8 $ 58$(+ &$:>8+&*c+[\08$:+8 1+ 4GO< 0b,$&7+1+, +, 1*,50,*[q$, $,3+3>3g&*+, $ 1$ 8$* 5+&+ ,>+ )0(70)+[\0_4&3*:0 RM ; 4 5&05&*$1+1$ *(3$8$)3>+8 &$,>83+(3$ 1$ )0(3&+30, $ )0(7'(*0, )$8$b&+10, 5$8+ 4GO ,$&g &$:>8+/$(3+1+ 5$80 #$:*/$(30 ^(3$&(0_4&3*:0 Ri ; U, )+,0, 0/*,,0, 1$,3$ J,3+3>30 ,$&\0 1*&*/*10, 5$80 20(,$8D0 1$ 41/*(*,3&+[\0_

4&3*:0 RN ; U 5&$,$(3$ J,3+3>30 $(3&+ $/ 7*:0& + 5+&3*& 10 ,$> #$:*,3&0 (0 2+&39&*0 1$G$,,0+, f>&A1*)+, 1$ @&+,A8*+< 6=_m0/$,

9gGoc aJk)$&30 10 W+(>+8 1$ ^1$(3*1+1$ O*,>+8 5&$8*/*(+& 5+&+ 0 2/)3%* &/ =,&/ 

4, )08+b0&+1+, 708>(3g&*+,< ,$/ &$/>($&+[\0< 4((+ O+8$(3*(0 G$1$&($*&+, @$8+)*+(0 Z6$,*:($&T&g%*)0] $ W+&+ O*8$8+ Z6$,*:($& T&g%*)0< =039:&+%+]< $8+b0&+&+/ >/ $,3>10 H>+(30 p *1$(3*1+1$7*,>+8 5+&+ 0 2/)3%* &/ =,&/ (0 5&*()A5*0 1$ BE!Q H>+(10 + 1$(0/*(+[\0 %+(3+,*+ +*(1+ $&+