7/26/2019 resumo cap 3,4,5,6

1/14

UNIVERSIDADE DE PERNAMBUCOESCOLA POLITCNICA DE PERNAMBUCODISCIPLINA: FORMAO DE EMPREENDEDORES.PROFESSOR: EMANUEL FERREIRA LEITE.ALUNO(A): NADJA JULIANA DA SILVA LIMA.

RESUMO DO LIVRO: O FENMENO DO EMPREENDEDORISMO

AUTOR: EMANUEL LEITE.

CAPTULO 3 A PERSPECTIVA PSICOLGICA DO EMPREENDEDOR E DOEMPREENDEDORISMO.

Este capt!"# $a% !&a a'#()a*e& s#'(e )+,e(s#s p#-t#s e ,+ses )#

e&p(ee-)e)#( e )# e&p(ee-)e)#(+s s#' !&a pe(spect+,a ps+c#"#*+a e(#&/-t+ca s#'(e # $e-0&e-#.

1 Conceio !e E"#$een!e!o$i%"o Po$ Di&e$ene% Vi%'e%:

1 $e+ta !&a a-2"+se p#( McC"e""a-) 4!e $a% !&a a'#()a*e& 5+st6(+a ec!"t!(a" )as t(+'#s )a 7$(+ca Oc+)e-ta" #s as5a-t+s e #s +'#s 4!e e(a& t8#)#&+-a-tes ec#-#&+ca&e-te. E"e $a% !&a e9p"+ca8# c5a&a)a )e;Necess+)a)e )e Rea"+%a8#< e& 4!e a'#()a 4!e a -ecess+)a)e c!"t!(a" =

&a+s !&a ,e% p(e)#&+-a-te pa(a # )ese-,#",+&e-t# ec#-0&+c# )e !& p#,#ass+& c# -#s )+as )e 5#>e (et(ata # p#)e( )e ,+s+'+"+)a)e e e)!ca8#c!"t!(a".Fa"a ta&'=& 4!e -a ,+s8# )e McC"e""a-) s#'(e # e&p(ee-)e)#(+s s!(*e a-#8# )e pape" )+$e(e-te )a $!-8# e&p(ee-)e)#(a # c#&p#(ta&e-t#e&p(ee-)e)#( = !& e-t(e )+$e(e-tes pap=+s 4!e # +-)+,)!# ass!&e -a ,+)as#c+a". O e9e(cc+# )esse pape" p#( !& +-)+,)!# -a ,+s8# )e McC"e""a-) est2ass#c+a)# ? +-te-s+)a)e )e !&a $#(a ce-t(a" -# c#&p#(ta&e-t#e&p(ee-)e)#( 4!e )e-#&+-#! -ecess+)a)e )e (ea"+%a8# c# >2 c+ta)#+-+c+a"&e-te.

O "+,(# ta&'=& $a% !&a c+ta8# )a eo$i "oicion* !e McC*e**n!+#-)e e"e c#-stat#! 4!e #s +-)+,)!#s ap(ese-ta& t(@s -ecess+)a)es '2s+cass8# e"as: Rea"+%a8# p#)e( e a$"+8#. O a!t#( ta&'=& $a% !&a c+ta8# s#'(e #e&p(ee-)e)#( -a s#c+e)a)e )e(-a #-)e = $a"a)# )# ce-2(+# e )# pape" 4!e# e&p(ee-)e)#( e9e(ce s!as )+$+c!")a)es at+,+)a)es t#&a)as )e )ec+sese& s+t!aes +-ce(tas e #'>et+,#s p(+-c+pa+s (e"ata-)# ass+& # esp(+t#e&p(ee-)e)#(.

O!t(a ,+s8# st(a)a pe"a #'(a = a ,+s8# (#&/-t+ca )esse $e-0&e-#;E&p(ee-)e)#( = a4!e"e +-)+,+)!# c!># )ese># )e +-)epe-)@-c+a $#+ capa% )e

t+,a"# -# se-t+-)# )e esta'e"ece( s!a p(6p(+a e&p(esa

7/26/2019 resumo cap 3,4,5,6

2/14

e"e )e+9e a #(*a-+%a8# a 4!a" p(esta se(,+# e p(#c!(a esta'e"ece( se! p(6p(+#-e*6c+#. A"*!-s )e"es c+ta)#s pe"# a!t#(:

M#t+,a8# pa(a se( se! p(6p(+# pat(8#B

Dese># )e (+4!e%aB

Dese># )e (ea"+%a8# pess#a" #! sat+s$a8#B

Dese># )e (ea"+%a( se! p(6p(+# -e*6c+#B

2 Ai,!e e E"#$een!e!o$i%"o:

;At+t!)e = !& s+ste&a )!(a)#!(# )e a,a"+aes p#s+t+,as e -e*at+,asse-t+&e-t#s ec+#-a+s e te-)@-c+as p(6 #! c#-t(a c#& (espe+t# a !& #'>et+,#s#c+a"a = !&a te-)@-c+a #! p(e)+sp#s+8# -a $#(&a )e a*+( pe-sa( #!se-t+( )e !&a )ete(&+-a)a $#(&a se>a e"a p#s+t+,a #! -e*at+,a e& (e"a8# a!&a $ace #'>et# pess#a s+t!a8# #! c#-ce+t#. 1 !&a c#"e8# )e a4!+s+esc(e-as #p+-+es c#-ce+t#s. !e t(2s !&a p(=)+sp#s+8# ? aes !&a)+(e8# a !& #'>et# s#c+a".

A At+t!)e c# = (e"ata)a -# "+,(# = c#&p#sta )e t(@s e"e&e-t#s p(+-c+pa+s:

C#&p#-e-te C#*-+t+,#: S#&at6(+# )#s e"e&e-t#s c#*-+t+,#s e& 4!e a pess#a

4!e se te-5a !&a at+t!)e e& (e"a8# a# #'>et# p(ec+sa t@"#.

C#&p#-e-te E$et+,#: P#)e se( )e$+-+)# c# # se-t+&e-t# )e p(6 #! c#-t(a !&

#'>et# s#c+a" espec+$+c#.

C#&p#-e-te C#&p#(ta&e-ta" #! c#-at+,#: Te-)@-c+a # c#&p#(ta&e-t# )e

!&a pess#a 4!e = "e,a)a a (ea*+( #! a se c#&p#(ta( e& (e"a8# a# #'>et#(ea*+-)# )e $#(&a c#e(e-te c#& esses &ess a$et#s e c#*-+es.

3 C$ce$i-/o !o E"#$een!e!o$i%"o:

Neste t6p+c# # a!t#( a'#()a as p(+-c+pa+s ca(acte(st+cas )#e&p(ee-)e)#(+s a'#()a-)# )e $#(&a S+ste&2t+ca #s se*!+-tes te&as:

C#->!-t# )e Rea"+%a8#:

!sca )e #p#(t!-+)a)e e +-+c+at+,aB

Pe(s+st@-c+aB C#((e( R+sc#sB

7/26/2019 resumo cap 3,4,5,6

3/14

E9+*@-c+a )e !a"+)a)eB

C#&p(#&et+&e-t#B

C#->!-t# )e P"a-e>a&e-t#:

!sca p#( I-$#(&a8#B

Esta'+"+)a)e )e MetasB

P"a-e>a&e-t# e M#-+t#(a&e-t# S+ste&2t+c#B

C#->!-t# )e P#)e(:

Pe(s!as8# e Re)es )e C#-tat#s I-)epe-)@-c+a e A!t#c#-$+a-a.

CAPITULO A PERSPECTIVA DE GESTO DO EMPREENDEDORISMO

1 O conceio !e e"#$een!e!o$ e !e e"#$een!e!o$i%"o !e D$,c0e$

1 +&p#(ta-te sa'e( )+$e(e-c+a( !& e&p(ee-)e)#(. U& +-)+,)!# 4!e c(+a!& pe4!e-# -e*6c+# c# !& (esta!(a-te -8# = -ecessa(+a&e-te !&e&p(ee-)e)#( ape-as p#( se( a!)ac+#s#. 2 4!e # -e*6c+# c(+a)# = c#&!& ec#-5ec+)#. P#( s!a ,e% e9+ste a p#ss+'+"+)a)e )esse &es +-)+,)!# esta( e&

!& -e*6c+# -#,# e a+-)a s+& -8# se( c#-s+)e(a)# !& e&p(ee-)e)#(.E&p(ee-)e)#(es s8# a4!e"es 4!e a# c(+a( -#,#s -e*6c+#s ap"+ca& a e"et=c-+cas e c#-ce+t#s a)&+-+st(at+,#s -#,#s.

Nesse capt!"# ta&'=& = ap(ese-ta)# as &!)a-as 4!e a s#c+e)a)e,@& passa-)#. As pe4!e-as e&p(esas se )ese-,#",e& &a+s p#( te(e& !&aest(!t!(a &e-#s e-*essa)a )# 4!e as *(a-)es e&p(esas s8# capa%es )e&!)a-as &a+s 2*e+s e +-#,a)#(as c#& (esp#stas &a+s (2p+)as ?s )e&a-)as)# &e(ca)#. #a pa(te )essas e&p(esas a"ca-a& # s!cess# -a &e)+)a 4!ec#-t+-!a& $+=+s a#s se!s p(+-cp+#s e&p(ee-)e)#(es a*+-)# e pe-sa-)# c#!& pe4!e-# -e*6c+# 4!e s8#. Iss# se (e$"ete -# (et#(-# )# a&'+e-te

ps+c#"6*+c# $a,#(2,e" -a s#c+e)a)e esta)!-+)e-se 4!e pe()e! $#(a -#p(#cess# )e +-)!st(+a"+%a8# )a4!e"e pas. A-t+*a&e-te # pe4!e-#e&p(ee-)e)#( e(a ,+st# c# !& +&p#(ta-te +&p!"ss+#-a)#( )a ec#-#&+a e&e-ta"+)a)e )# c5a&a)# ;S#-5# )e V+)a A&e(+ca-#

7/26/2019 resumo cap 3,4,5,6

4/14

P#( $+& = )e-st(a)# # &e-t# p(#pc+# pa(a +-#,a8# ee&p(ee-)+&e-t# -as 2(eas )e 'ase tec-#"6*+a. De,+)# a# a!&e-t# )a)esce-t(a"+%a8# p(#p+c+a)# pe"as (e)es )e c#&p!ta)#(es. Esse a&'+e-te )e(2p+)as &!)a-as e a,a-#s tec-#"6*+c#s $a,#(ece as pe4!e-as e&p(esas$a%e-)# 4!e as &es&as te-5a& !& +&pact# &a+#( -a ec#-#&+a ass+& c##s e&p(ee-)e)#(es 4!e te(8# pap=+s ca)a ,e% &a+s &a(ca-tes -# &e(ca)#)a4!+ pa(a $(e-te.

2 O conceio !e ino/o n i%/o !e D$,c0e$

N# c#-te9t# )e a"ta c#&pet+t+,+)a)e )# &!-)# e&p(esa(+a" =+&p(esc+-),e" c#-5ece( e ap"+ca( # c#-ce+t# )e +-#,a8# e = )+ss# 4!e essecapt!"# se t(ata. I-#,a8# = !&a ca(acte(st+ca $!-)a&e-ta" )# e&p(ee-)e)#(.1 se*!-)# E&a-!e" Le+te o agente dinmico capaz de, a partir das

limitaes da existncia e capacidades humanas, adicionar uma nova

dimenso ao esforo produtivo. Ac+&a )e t!)# I-#,a8# = )+$e(e-te )e+-,e-8#n8# = !& te( #'(+*at#(+a&e-te tec-#"6*+c# ta&'=& p#)e se(s#c+a" #! ec#-0&+c# e = -ecess2(+# $(+sa( 4!e +-#,a8# se t(a)!% e& (+sc# =p(ec+s# te( c#(a*e& a# +-#,a(. C#-t!)# a +-#,a8# = t8# +&p#(ta-te 4!e'ast#! !& pe(#)# p(#pc+# -# s=c!"# HVIII a pa(t+( )a a Re,#"!8# I-)!st(+a"$#+ )ese-ca)ea)a c#"#ca-)# e& !& p(+&e+(# &e-t# a I-*"ate((a c#*(a-)e p#)e( ec#-0&+c# &!-)+a".

I-#,a8# p#)e se(: -#,#s p(#)!t#s #! se(,+#s c# ac#-tece! -a

Re,#"!8# +-)!st(+a" e#! &e"5#(+as e& p(#)!t#s e9+ste-tes a"=& )eape($e+#a&e-t# e& p(#cess#s a)&+-+st(at+,#s.

3 A #$1ic n 2e%/o e"#$een!e!o$

Este capt!"# ap(ese-ta c#-se"5#s e )+(et(+%es s#'(e *est8#e&p(ee-)e)#(a. U& e&p(ee-)+&e-t# s!(*e pa(a sat+s$a%e( as -ecess+)a)es)e !& c"+e-te e = e"e 4!e )ete(&+-a # 4!e ,e& a se( # -e*6c+#. 1 p(ec+s#)e+9a( c"a(# 4!e a e&p(esa e9+ste pa(a *e(a( "!c(#. E-t(eta-t# pa(a 4!e +ss##c#((a = p(ec+s# c(+a( &a-te( e $+)e"+%a( c"+e-tes. A +-#,a8# a>!)a -essep(#cess#. O capt!"# a+-)a ap(ese-ta !& c#-ce+t# c!(+#s# s#'(e #s (+sc#s )a+-#,a8#. J2 se*!-)# # a!t#( 3 (+sc#s: # )e se( s!(p(ee-)+)# pe"a +-#,a8# #)# $(acass# e # )# s!cess#. L+)a( c#& # +&pact# )a +-#,a8# 'e&s!ce)+)a =a"*# 4!e -8# estas ac#st!&a)#s a "+)a( p#( espe(a( (+sc#s esse $at#( p#)e"e,a( ? e!$#(+a.

S#'(e #s c#-se"5#s e&p(esa(+a+s = +&p#(ta-te e-te-)e( as )+&e-ses)a e&p(esa e ap"+ca( e$+c2c+a e& ca)a !& )#s set#(es. Pa(a 4!e se a"ca-ceessa e$+c2c+a a"e(tas p(ec+sa& se( $e+t#s:

A s#"!8# )e p(#'"e&as 4!e = !& )#s p+"a(es )a +-$#(&2t+ca

e&p(esa(+a" -8# = # K-+c# &e+# pa(a a"ca-a( (es!"ta)#s e9p"#(a( as#p#(t!-+)a)es = p(ec+s# e ac#-se"5a)#. C#& p#sse )essa +-$#(&a8# =

7/26/2019 resumo cap 3,4,5,6

5/14

p(ec+s# #(+e-ta(se a c#-ce-t(a( (ec!(s#s -as #p#(t!-+)a)es a# +-,=s )e(es#",e( p(#'"e&as )e #-te&. U& )#s c#-ce+t#s &a+s +-te(essa-tes = 4!e Anormalidade a realidade de ontem.

N8# se p#)e te( &e)# )e (ea"#ca(. Esse p(#cess# p#)e e )e,ea!&e-ta( a p(#)!t+,+)a)e e #s (es!"ta)#s #'t+)#s. A (ea"#ca8# e ac#-ce-t(a8# = a c5a,e )#s (es!"ta)#s ec#-0&+c#s.

P#( $+& # capt!"# )+sc#((e s#'(e a +&p#(t/-c+a )a +-$#(&a8# e )#c#-5ec+&e-t#. Pa(a a"&e>a( # s!cess# = ac#-se"52,e" $#(&a8# e)!cac+#-a" ec#-5ec+&e-t# e& pes4!+sa s+ste&2t+ca ap(ese-ta)# -# capt!"# c# c+@-c+ae capac+)a)e )e a-2"+se.

4 O e"#$een!e!o$ e ii!!e e"#$e%$i*

Esse capt!"# ap(ese-ta c#-ce+t#s -ecess2(+#s pa(a a-a"+sa( !&

e&p(ee-)+&e-t#.S8# e"es:De&ini/o !e #$o!,o% e %e$io%.

1 +&p#(ta-te a-tes )e c#&ea( !& e&p(ee-)+&e-t# sa'e( )e$+-+( !&p(#)!t# #! !& se(,+# e s!a c#-t(+'!+8# -a capac+)a)e )e ,e-)as. Pa(aa"&e>a( "!c(# &a+#( !& p(#)!t# )e,e se( se*&e-ta)# p#( c"asse ec#-0&+ca.O c*iene e o ne23cio

O c"+e-te = # p(+-c+pa" $at#( )e e9+st@-c+a )e !& -e*6c+#. 1 p(a e"e 4!e #e&p(ee-)+&e-t# $#+ c(+a)# e e9+ste. U& e&p(ee-)e)#( est2 $a)a)# a# $(acass#se c#-s+)e(a( # $+& "!c(# c# # p(+-c+pa" &e)+)#( )e *e(a8# )e (+4!e%as.A# a-a"+sa( # ca&+-5# 4!e $#+ pe(c#((+)# #s e&p(e*#s p(#)!t#s e c"+e-tes

c(+a)#s = 4!e se te& a ,e()a)e+(a &e)+)a )# s!cess# )# e&p(ee-)+&e-t#.O co"#o$"eno !o c*iene

C#-5ece( # c"+e-te = $!-)a&e-ta". N8# 'asta !&a pes4!+sa )e #p-+8# #c"+e-te se&p(e &!)a. O!t(# $at#( = sa'e( # 4!e (ea"&e-te # c"+e-te 4!e( c#e"e 4!e( e p#( 4!a-t# est2 )+sp#st# a pa*a(. T#)# # $#c# )# p(#)!t# est2$#ca)# -# c"+e-te s6 e"e sa'e # 4!e 4!e( )a4!e"e p(#)!t# # 4!e e"e est2c#&p(a-)# e # 4!e "e,#! a c#&p(a( a t#&a( a )ec+s8# )a c#&p(a. A pa(t+( )#&e-t# 4!e !& +-)+,)!# t#&a a )ec+s8# e"e se t#(-a c"+e-te.

5 Ne23cio% 4%e!o% no con5eci"eno

Este capt!"# = )+(ec+#-a)# a# e&p(ee)e)#( )e e&p(esa )e 'asetec-#"6*+ca e )a +&p#(t/-c+a )# c5a&a)# )# cap+ta" t=c-#"6*+c#.

O c#-5ec+&e-t# = um !em perec"vel. #le precisa ser reafirmado,reaprendido e $re%praticado todo o tempo. Iss# s+*-+$+ca 4!e # c#-5ec+&e-t# =!& )#s 'e-s &a+s +&p#(ta-tes )# e&p(ee-)+&e-t#. O e&p(ee-)e)#( pa(a*e(e-c+a( # c#-5ec+&e-t# p(ec+sa se pe(*!-ta(: ;Tes # c#-5ec+&e-t# ce(t#Estas c#-ce-t(a)#s #-)e est8# #s (es!"ta)#s Estas se-)# pa*#s pe"#c#-5ec+&e-t# c#& 4!e c#-t(+'!s N#ss# c#-5ec+&e-t# se(2

a)e4!a)a&e-te ap"+ca)# a -#ss#s 'e-s e se(,+#s C# p#)es &e"5#(a(O 4!e estas pe()e-)#

7/26/2019 resumo cap 3,4,5,6

6/14

C#& 'ase -essas +-$#(&aes # e&p(ee-)e)#( )e,e se( capa% )ec#&p(ee-)e( # p#te-c+a" )a e&p(esa as c#-t(+'!+es 4!e a e&p(esa p#)e)a( e 4!e ca-a+s )e )+st(+'!+8# 4!e p(ec+sa& se( )ese-,#",+)#s.

6 O e"#$een!e!o$ e % o#o$,ni!!e%

Esse capt!"# )+sc#((e s#'(e a +-te(a8# e-t(e e&p(ee-)e)#( e as#p#(t!-+)a)es. L#*# -# c#&e# s8# ap(ese-ta)#s pe"# a!t#( t(@s &=t#)#spa(a a!&e-ta( a e$+c2c+# )# -e*6c+#. S8# e"es:

O )e"# )e ;-e*6c+# +)ea"a& e-c#-t(a)asa4!e"as #p#(t!-+)a)es 4!e ca!se& # &a+#( +&pact# p#ss,e".

O capt!"# t(ata )a '!sca )e -#,as #p#(t!-+)a)es a-a"+sa( # $!t!(#e-te)e( 4!e # &es &!)a(2 e 4!e a e$+c2c+a )e,e se( ap(e-)+)a e -8#5e()a)a. Pa(a $+-a"+%a( # capt!"# s8# ap(ese-ta)as as p(+-c+pa+s (ea"+)a)es4!e # e&p(ee-)e)#( -8# te& -e-5!& c#-t(#"e c#: se! te&p# e a se!c#-t(#"e s#'(e s!as at+,+)a)es a"=& )a s!a capac+)a)e )e c#-t(+'!+8# e ac#-sc+@-c+a s#'(e s!a pa(t+c+pa8# -a #(*a-+%a8#.

7 O% in%$,"eno% !o e"#$een!e!o$ !e 4%e ecno*32ic: ecno*o2i e2e%/o e&ic-.

Esse capt!"# ap(ese-ta # )es$ec5# )a te#(+a )e *est8# )e Pete(D(!ce( e c# e"a se ap"+ca -#s e&p(ee)+&e-t#s )e 'ase tec-#"6*+ca.

L)e(es e$+c+e-tes ass!&e& c#&p(#&+ss#s e est8# p"e-a&e-tec#-sc+e-tes )e 4!e -8# c#-t(#"a& # !-+,e(s#. O ")e( e$+ca% esc(e,e Pete(D(!ce( $a% # 4!e est2 ce(t# e = )ese>2,e" e ,@ a "+)e(a-a c# !&a(esp#-sa'+"+)a)e. D(!ce( s!'"+-5a,a a -ecess+)a)e )e # ")e( esta(c#-sc+e-te )as s!as (esp#-sa'+"+)a)es pe(a-te #!t(#s t(a'a"5a)#(es. L)e(es

e$+ca%es 4!e(e& 4!e #s #!t(#s se>a& $#(tes. E-c#(a>a& e a"+&e-ta& #c(esc+&e-t# e e& K"t+&a +-st/-c+a c#-s+)e(a&se (esp#-s2,e+s p#( e((#s )eass#c+a)#s e s!'#()+-a)#s.

Pa(a # est!)+#s# Pete( D(!ce( ;a e&ici6nci c#-s+ste e& $a%e( ce(t# asc#+sas e a e&ic1ci e& $a%e( as c#+sas ce(tas.< Na 2(ea a)&+-+st(at+,a &!+t#sp(#$+ss+#-a+s "+)a& &es 4!e +-)+(eta&e-te c#& a se&/-t+ca )essas )!aspa"a,(as c#-t!)# # p(#cess# )e "+)a( = at(+'!)# -a p(2t+ca. E& !&a e&p(esa# p(#$+ss+#-a" p(ec+sa se( # te&p# t#)# e$+c+e-te pa(a *e(a( (es!"ta)# -# se!t(a'a"5# e -# #'>et+,# p(+()+a" )e t#)a a c#&pa-+a. P#( #!t(# "a)# pa(a se(e$+c+e-te # p(#$+ss+#-a" )ese>a esta( se&p(e a*(e*a)# ? e$+c2c+a )e s!asaes.

7/26/2019 resumo cap 3,4,5,6

7/14

Pa(ece !& p#!c# c#&p"+ca)# &as # )ese-(#"a( )estas pa"a,(asp(+-c+pa"&e-te -as aes p(#$+ss+#-a+s s8# &a+s ap"+ca)as )# 4!e se

+&a*+-a. I&a*+-e a s+t!a8# 4!e se se*!e: +&a*+-e 4!e 5a>a !&,a%a&e-t# )e 2*!a -# esc(+t6(+# )a )+(et#(+a. O p(+&e+(# $!-c+#-2(+#+&e)+ata&e-te c#((e at(2s )e !& pa-# )e !& 'a")e e )e !& (#)# pa(a

(et+(a( t#)a a 2*!a )# a&'+e-te. E"e $#+ e$+c+e-te p#+s $e% )e &a-e+(a ce(ta #4!e )e,e(+a se( $e+t#. O se*!-)# $!-c+#-2(+# p(#c!(#! #'se(,a( t#)a asa"a e te-ta( e-c#-t(a( a #(+*e& pa(a # s!(*+&e-t# )e ta-ta 2*!a c#-c"!+! 4!e,+-5a e9c"!s+,a&e-te )# 'a-5e+(# +-sta"a)# )e-t(# ? sa"a. U&a ,e% "2)e-t(# pe(ce'e! 4!e a t#(-e+(a esta,a a'e(ta e s+&p"es&e-te a )es"+*#!e"+&+-a-)# t#)# # p(#'"e&a )e ,a%a&e-t#. Este $!-c+#-2(+# $#+ e$+ca% p#+s$e% # 4!e e(a ce(t# $a%e( pa(a s#"!c+#-a( # cas#.

8 A %ocie!!e #3%7in!,%$i*

S#c+e)a)e p6s+-)!st(+a" = !& c#-ce+t# e& ec#-#&+a )esc(e,e-)#4!a-)# # set#( )e se(,+#s *e(a &a+s (+4!e%a )# 4!e # set#( +-)!st(+a" #! )ep(#)!8# e& a"*!-s pases. O c#-ce+t# $#+ p#p!"a(+%a)# p#( Da-+e" e""e est2 +-t+&a&e-te (e"ac+#-a)# c#& c#-ce+t#s se&e"5a-tes c# # p6s$#()+s s#c+e)a)e )a +-$#(&a8# ec#-#&+a )# c#-5ec+&e-t# ec#-#&+ap6s+-)!st(+a" )e(-+)a)e "4!+)a e s#c+e)a)e e& (e)e.

C# # te( te& s+)# !sa)# a"*!-s te&as c#&!-s -8# se "+&+ta&a#s a'a+9# c#&ea(a& a s!(*+(. A ec#-#&+a passa p#( !&a t(a-s+8# )ap(#)!8# )e 'e-s pa(a a p(esta8# )e se(,+#s. C#-5ec+&e-t# se t#(-a!&a $#(&a ,a"#(+%a)a )e cap+ta" ,e( # cap+ta" 5!&a-#. P(#)!%+( +)=+as = ap(+-c+pa" $#(&a )e $a%e( c(esce( a ec#-#&+a. At(a,=s )e p(#cess#s )e*"#'a"+%a8# e a!t#&a8# # ,a"#( ea +&p#(t/-c+a pa(a a ec#-#&+a )ec#"a(+-5# a%!" s+-)+ca"+%a)#s t(a'a"5# +-c"!+-)# t(a'a"5# &a-!a" p#(e9e&p"# # t(a'a"5# )e "+-5a )e -ta*e& )ec"-+# e #s p(#$+ss+#-a+s )#st(a'a"5a)#(es p#( e9e&p"# c+e-t+stas +-)Kst(+a c(+at+,ap(#$+ss+#-a+s e Osp(#$+ss+#-a+s )e TI c(esce& e& ,a"#( e p(e,a"@-c+a. C#&p#(ta&e-ta+s ec+@-c+as )a +-$#(&a8# e tec-#"#*+as s8# )ese-,#",+)as e +&p"e&e-ta)as.p#( e9e&p"# ec#-#&+a c#&p#(ta&e-ta" a (4!+tet!(a )a +-$#(&a8#c+'e(-=t+ca te#(+a )#s >#*#s e te#(+a )a +-$#(&a8#.

9 O !e%&io !o %eo$ !o con5eci"eno n $e& !e %,4%i!i$ ino/o

Na c5a&a)a ;ec#-#&+a )# c#-5ec+&e-t#< *a-5a )+&e-s8# ce-t(a"t#)a est(at=*+a c#&pet+t+,a 'asea)a -a p(#)!8# e )+$!s8# )e c#-5ec+&e-t#e& t#)#s #s e"#s )a ca)e+a p(#)!t+,a. Des)e # p6s*!e((a # p(#cess# )ee,#"!8# cap+ta"+sta ,e& (e$#(a-)# a )+&e-s8# +-$#(&ac+#-a" )# p(#cess#

p(#)!t+,#. N8# = p#( #!t(# t+,# 4!e as ca)e+as p(#)!t+,as t@& ,a"#(a*(e*a)# e& esca"a c(esce-te c#& #(+*e& -# set#( te(c+2(+# -#s

7/26/2019 resumo cap 3,4,5,6

8/14

se(,+#s ass#c+a)#s ? p(#)!8#. Os (ec!(s#s +-ta-*,e+sa!&e-ta& )(a&at+ca&e-te -a ec#-#&+a !&a pa(te c(esce-te )a $#(a)e t(a'a"5# est2 e-,#",+)# -a p(#)!8# e )+st(+'!+8# )e +-$#(&a8# ec#-5ec+&e-t#. Este 4!a)(# )+a"#*a )+(eta&e-te c#& # c#-te9t# )a +-#,a8#

s!a +&ate(+a"+)a)e e c#&p"e9+)a)e s+st@&+ca. As tec-#"#*+as )e +-$#(&a8# ec#&!-+ca8# TICs &!)a(a& (a)+ca"&e-te a -at!(e%a )# p(#cess# )ep(#)!8# a(&a%e-a&e-t# e t(a-s&+ss8# )a +-$#(&a8# c#-)+8# '2s+capa(a +-te(a8# e-t(e #s at#(es s#c+a+s e ec#-0&+c#s -# p(#cess# )e

+-#,a8#. Os a,a-#s )a &+c(#e"et(0-+ca p#ss+'+"+ta-)# a c(+a8# )e(e)es )e t(2$e*# (2p+)# # a,a-# -as te"ec#&!-+caes e a c#-,e(*@-c+ae-t(e estas 'ases tec-#"6*+cas est8# -a 'ase )este p(#cess#.

N#,#s (e4!e(+&e-t#s )e 4!a"+$+ca8# )a $#(a )e t(a'a"5#(e)+&e-s+#-a& a -ecess+)a)e c#-sta-te )e ap(+(a&e-t# e capac+ta8#

c#& -#,as c#&pet@-c+as ca)a ,e% &a+s as e&p(esas e #s pases )est+-a&pe(ce-t!a+s s+*-+$+cat+,#s pa(a pes4!+sa e )ese-,#",+&e-t#. 1 a c5a&a)a;ec#-#&+a )# c#-5ec+&e-t#< #! ;ec#-#&+a )a +-$#(&a8#et#s )e+-#,a8# )as e&p(esas +-)!st(+a+s. U& )#s e)+ta+s )a FINEP pa(a s!',e-8#-# ,a"#( )e R 3 &+"5es (ece'e! !&a )e&a-)a e& p#!cas se&a-as )e&a+s )e &+" p(#>et#s &eta)e )e"es s#'(e soft&aree se&+c#-)!t#(est#ta"+%a-)# (ec!(s#s 4!e c5e*a& a R '+"58# Ca'e c+ta( a+-)a a Le+

7/26/2019 resumo cap 3,4,5,6

9/14

.WX c#-5ec+)a c# a ;Le+ )# e&

7/26/2019 resumo cap 3,4,5,6

10/14

M!)a-as (a)+ca+s est8# #c#((e-)# -a #(*a-+%a8# )as (e"aesec#-0&+cas. Os p(#)!t#s s8# t(a-s$#(&a)#s )e 'e-s pa(a se(,+#s #!se>a #s p(#)!t#s s8# ape-as c#a)>!,a-tes >2 4!e # se(,+# 4!e ,e&+-c"!s# -a c#&p(a )# 'e& p(e)#&+-a -a 5#(a )a c#&p(a. Iss# p#(4!e #sp(#)!t#s ,+(a(a& c#&)+t+es. U& e9e&p"# = # s!cess# )# "eas+-* #-)e #sp(#p(+et2(+#s c#-t+-!a& se-)# #s $ $a'(+ca-tes #! (e,e-)e)#(es. E"esape-as a"!*a& # 'e& a se!s c"+e-tes 4!e t@& ape-as # acess# e -8# ap#sse. 1 a (eest(!t!(a8# )# s+ste&a cap+ta"+sta.

A-t+*a&e-te as pess#as pe(te-c+a& a te((a. Dep#+s $#+ c(+a)a ap(#p(+e)a)e p(+,a)a 4!e &!)#! a -at!(e%a )as (e"aes 5!&a-as.

Os se(,+#s $#(a& c(+a)#s pa(a a!9+"+a( a p(#)!8# e a )+st(+'!+8#)#s 'e-s. E"es -8# s8# c"ass+$+ca)#s c# p(#p(+e)a)es. S8# +&ate(+a+s e+-ta-*,e+s. Ass+& # c#-ce+t# 4!e )e$+-e a ,+)a s#c+a" -8# = &a+s ap(#p(+e)a)e.

J#>e #s p(#)!t#s (ece'e& &e"5#(+as e se(,+#s )e ,a"#( a*(e*a)#.Neste -#,# s+ste&a s8# #s se(,+#s e as &e"5#(+as 4!e c#-ta& -# p(#)!t#V2(+#s p(#)!t#s c# as e-c+c"#p=)+as est8# se-)# )es&ate(+a"+%a)#se& se(,+#s. Iss# p#ss+'+"+ta ec#-#&+a )e (ec!(s#s &e-#s p#"!+8# #! se>a&e-#s p(e>!%# a&'+e-ta". O c"+e-te -8# c#&p(a # p(#)!t# e& s+ e s+& #4!e e"es $a%e&. Ass+& a ,e-)a ,e-)e)#(c#&p(a)#( = s!'st+t!)a pe"#acess# se(,+)#( c"+e-te.

CAPTULO [ VISO INTEGRADA DO FENMENO DO EMPREENDEDORE DO EMPREENDEDORISMO.

Este capt!"# $a"a c# !& t#)# )a ,+s8# )+$e(e-c+a)a )e &!-)# )#p#-t# )e ,+sta )# e&p(ee-)e)#( ;!& +-)+,)!# capa% )e est+&!"a( a c(+a8# )#$!t!(#

7/26/2019 resumo cap 3,4,5,6

11/14

Na #'(a = c+ta)a a"*!&as ca(acte(st+cas )# c#&p#(ta&e-t# )e !&e&p(ee-)e)#( 'e&s!ce)+)# s8# e"as: A!t#c#-$+a-a #t+&+s capac+)a)e)e ass!&+( (+sc#s ca"c!"a)#s (esp#-)e( p#s+t+,a&e-te a#s )esa$+#sa)apta'+"+)a)e $"e9+'+"+)a)e )+a-te )e &!)a-as (esp#-)e( p#s+t+,a&e-te a)esa$+#s c#-5ec+&e-t# )e &e(ca)# e )# (a )e -e*6c+#s a# 4!a" at!a&)ese># )e +-)epe-)@-c+a e-e(*+a c(+at+,+)a)e $#(te -ecess+)a)e )e(ea"+%a8# ")e( )+-/&+c# a'e(t# a feed!ac's $#(te se-s# )e +-+c+at+,ape(se,e(a-a e !& *(a-)e se-s# )e #p#(t!-+)a)es.

Ressa"ta-)# ta&'=& a +&p#(t/-c+a )e a"*!-s $at#(es c#: Pes4!+sa,+s!a"+%a8# te-tat+,a )ec+s8# p"a-e>a&e-t# a8#. T#)#s esses $at#(es s8#esse-c+a+s pa(a # e&p(ee-)e)#( )ese-,#",e( se! -e*6c+#.

E-t(eta-t# = p(ec+s# ca!te"a e )e)+ca8# -esse >#*# )e -e*6c+#s #-)e #p(#ta*#-+sta = # e&p(ee-)e)#( 4!e p(ec+sa p#ss!+( a a(te )# (e"ac+#-a&e-t#:Capac+)a)e )e "+)a( c#& (eaes ec+#-a+s )#s #!t(#s +-te(a*+-)# c#& #

tat#.A a!t#( a+-)a $a% !&a a'#()a*e& 5+st6(+ca a# te( ;e&p(ee-)e)#(+sa c#& c"+e-te $#(-ece)#(ess#c+e)a)e pa(ce+(#s.

E&p(ee-)e)#(es >2 -asce& e&p(ee-)e)#(es: Esse = &a+s !& )#s &+t#s c#

#s #!t(#s c+ta)#s ac+&a se $#sse ,e()a)e+(# -8# e9+st+(a& a 4!a-t+)a)e )ec!(s#s e espec+a"+%aes 4!e te& c# $+-a"+)a)e a $#(&a8# )ee&p(ee-)e)#(es.

Os e&p(ee-)e)#(es se*!e& a "+-5a 4!e # &a+s +&p#(ta-te -8# = se( te( #!pa(ece( #s e&p(ee-)e)#(es ,+s+#-2(+#s s8# +)ea"+stas e se!s #'>et+,#s ,8#&!+t# &a+s a"=& )# $+-a-ce+(# e )e ,e-)ac#&p(a )e p(#)!t#s "!ta& c#-t(a #c#-,e-c+#-a" #! a"*# p(e,+s,e" #! se>a e"e te& !&a ,+s8# p(#*(ess+sta e&(e"a8# a# &!-)# te-)# c# # p(+-c+pa" $+-a"+)a)e FA\ER c#-st(!+( e)ese-,#",e( s!a +)e+a s#-5# c# e9p"+ca # a!t#(.

3 E"#$een!e!o$i%"o e o M,n!o:

O a!t#( $a% c#&e-t2(+#s s#'(e a s+t!a8# )# e&p(ee-)e)#(+s -#ap8# $a%e-)# !&a a'#()a*e& 5+st6(+ca e ec#-0&+ca )# +-+c+# )#)ese-,#",+&e-t# )e e&p(esas at= #s )+as at!a+s. E"e ta&'=& c+ta as )+$e(e-tespe(spect+,as 4!e se te& )esse $e-0&e-# -# &!-)#: U&a #c+)e-ta" e #!t(a$!-)a&e-ta)a e& !&a 6t+ca O(+e-ta" &a+s espec+$+ca&e-te >ap#-esa.

1 $e+t# !& "e,a-ta&e-t# )e )a)#s )e !&a s=(+es )e pases c# Esta)#s

U-+)#s e ap8# $a%e-)# c#&pa(a8# )e !&a 'ase )e )a)#s e )a $#(&a 4!ea&'#s pases a*e& e& (e"a8# a# e&p(ee-)e)#(+s. Da &es&a $#(&a 4!e= "e,a-ta)a a pes4!+sa -#s p(+-c+pa+s pases )a E!(#pa c# -a F(a-a #-)ea c!"t!(a )# &e(ca)# = ,#"ta)# pa(a tec-#"#*+a. G(a)!a"&e-te c#& t!)# &!+t#s e!(#pe!s est8# (ec#-5ece-)# a +&p#(t/-c+a )e c(+a( !& -#,# c"+&a )eap#+# a#s e&p(ee-)e)#(es )e e&p(esa )e 'ase tec-#"6*+ca.

O &!-)# passa p#( )+,e(sas &!)a-as e -essa es$e(a ta&'=& -8# se(+a)+$e(e-te # 4!e ac#-tece = !&a &!)a-a (a)+ca" -a p(#)!8# e -a ,+)ae&p(esa(+a" e& c#-se4!@-c+a )# e-#(&e )ese-,#",+&e-t# )a tec-#"#*+a -a

(e)e )e c#&!-+caes )a +-te(-et e c#-se4!e-te&e-te )as a"te(aest(a%+)as pa(a #s c#&p#-e-tes s#c+a+s )as e&p(esas.

CAPITULO X CARACTERI\A]O DO EMPREENDEDOR DE EMPRESASDE ASE TECNOLGICA

O e&p(ee-)e)#( = !& c#"a'#(a)#( -a e&p(esa 4!e se&p(e '!sca a"*#-#,# 4!e +-,este -# c#-5ec+&e-t# e -a +-#,a8# pa(a t(a-s$#(&a( e &e"5#(a(

s+t!aes a),e(sas t(a-s$#(&a-)#as e& #p#(t!-+)a)es.As ca(acte(st+cas )# e&p(ee-)e)#( )e e&p(esas )e 'ase tec-#"6*+ca =

7/26/2019 resumo cap 3,4,5,6

13/14

ass!-t# 'e& )+sc!t+)# -# capt!"# se+s )# "+,(# e st(a c#& a'#()a*e& c"a(ae c#-c+sa 4!e ta" e&p(ee-)e)#( = a4!e"e +-)+,+)!# 4!e c(+a !&a e&p(esa pa(a$a'(+ca( p(#)!t#s #! se(,+#s !t+"+%a-)# c#-teK)# tec-#"6*+c# e"e,a)#+-c#(p#(a-)# p(+-cp+#s #! p(#cess#s +-#,a)#(es )e ap"+caes (ece-tes&es 4!e -8# se>a& +-=)+t#s.

O e&p(ee-)e)#( )e 'ase tec-#"6*+ca = !& +-#,a)#( 4!e )ese-,#",etec-#"#*+a +-=)+ta. E c# -8# = e&p(e*a)# )a e&p(esa -8# (ece'e !&sa"2(+#. S!a (e&!-e(a8# = )e ca(2te( +-ce(t# p#+s )epe-)e )# s!cess# #!-8# )# -e*6c+#. E& #!t(as pa"a,(as )epe-)e )# c#-$(#-t# $+-a" )a (ece+ta c#&a )espesa: se a p(+&e+(a $#( &a+#( 4!e a se*!-)a e"e te(2 "!c(#. Cas#c#-t(2(+# te(2 p(e>!%#. C#-c"!+se p#(ta-t# 4!e # (+sc# = a p(+-c+pa"ca(acte(st+ca )# pape" )e e&p(ee-)e)#(. M!+t# e&'#(a # (+sc# -8# s+*-+$+ca4!e !&a pess#a ,2 +-*(essa( e& )ete(&+-a)# (a )e -e*6c+# t#ta"&e-te ?s

esc!(as se-)# esse at= ce(t# p#-t# ca"c!"a)# a pa(t+( )e c#"etas )e+-$#(&a8# s#'(e # &e(ca)#.

U& tp+c# pe($+" )e !& +-)+,)!# c#& ca(acte(st+cas e&p(ee-)e)#(a e&te(s )e e9pe(+@-c+a e )e 'ac*(#!-) $a&+"+a( = c"a(a&e-te )e$+-+)# c#est&!"# )#s a)!"t#s ?s c(+a-as #c!paes )#s pa+s e (e"ac+#-a&e-t#+-te(pess#a" $a&+"+a( 4!e c(+a& !& a&'+e-te p(#pc+# pa(a 4!e se )ese-,#",a #esp(+t# e&p(ee-)e)#( 4!e as pess#as ca((e*a& )e-t(# )e s++-)epe-)e-te&e-te )e se9# c#( e (aa.

E9+ste& ca(acte(st+cas pess#a+s e 5a'+"+)a)es -#(&a"&e-te p(ese-tese& e&p(ee-)e)#(es )e s!cess# p#(=& at= a4!+ -e-5!&a c#&'+-a8# )et(a#s e9pe(+@-c+a e 5a'+"+)a)es a)4!+(+)as )+st+-*!e !& e&p(ee-)e)#( )es!cess# )e !& +-s!cess#.

Est!)#s s#c+#"6*+c#s )e-st(a& 4!e # e&p(ee-)e)#(+s te&c(esc+)# )e $#(&a ace"e(a)a -a E!(#pa -#s K"t+s a-#s. O -K&e(# )e+-)+,)!#s 4!e se c#-s+)e(a& capa%es )e c(+a( # p(6p(+# -e*6c+# est2a!&e-ta-)# e # e&p(ee-)e)#(+s te& se t#(-a)# !& &e+# )e a!t#(ea"+%a8#.

O $e-0&e-# )# e&p(ee-)e)#(+s e& e&p(esas )e 'ase tec-#"6*+ca e-,#",e:+-t(#)!8# )e !& p(#)!t# #! se(,+# -# &e(ca)#B )ese-,#",+&e-t# )e !&a-#,a tec-#"#*+aB )esc#'e(ta )e !&a -#,a $#-te )e s!p(+&e-t# )e a"*!&(ec!(s#s #! e9pa-s8# )#s >2 e9+ste-tesB a'e(t!(a )e !& -#,# &e(ca)#B e a(e#(*a-+%a8# )e !& e&p(ee-)+&e-t# >2 e9+ste-te.

U& )eta"5e 4!e -8# p#)e passa( )espe(ce'+)# e 4!e ap(#$!-)a ac#-s+)e(a8# 4!e #s e&p(ee-)e)#(es t@& pe"#s c"+e-tes se!se&p(ee-)+&e-t#s s8# c#-st(!)#s pa(a ate-)e( )+(eta&e-te # c"+e-te e essa,+s8# = a"+&e-ta)a -# (e"ac+#-a&e-t# &a+s p(69+ c#& se!s $#(-ece)#(es e

se! pK'"+c# e-,#",e-te.

7/26/2019 resumo cap 3,4,5,6

14/14

P#( $+& a"*!-s &a-)a&e-t#s pa(a a c(+a8# )e !&a e&p(esa )e 'asetec-#"6*+ca p(ec+sa& se( c#-s+)e(a)#s ta+s c#: "+&+ta)# -K&e(# )ec#"a'#(a)#(es )e$+-+8# )# -e*6c+# p(+#(+%a8# )#s #'>et+,#s #pe(ac+#-a+sp#( e& p(2t+ca # p"a-# )e -e*6c+# (ec(!ta( pess#as 5a'+"+)#sas e5a(-+%a)as c#& a tec-#"#*+a !t+"+%a)a (ec#&pe-sa )a pe($#(&a-ce )#c#"a'#(a)#( e4!+"'(+# -as $+-a-as ass!&+( (+sc#s e a-tec+pa( as &!)a-as..