Relatório Mercado: Noruega Discover & Taste Portugal Comitiva de Compradores On Trade – NORUEGA

26 a 30 de Abril de 2016

SUMÁRIO EXECUTIVO: GESTÃO DE PROJECTO:

Agência: Bistro

Gestor de Projecto da agência: Anna Olsson

Gestor de Projecto da ViniPortugal: Inês Pinto

OBJECTIVOS:

Tem como principal objectivo alargar a distribuição de Vinhos Portugueses na restauração

Norueguesa,

Criar e manter interesse dos compradores-Sommeleiers do canal HORECA em relação à

Wines of Portugal;

Promover sinergias com profissionais chaves do canal HORECA/Sommeliers para aumentar

as listagens de Vinhos Portugueses nos restaurantes

Encorajar a decisão de compra de vinhos portugueses;

Promover sinergias com os elementos do canal de modo a aumentar a visibilidade da marca

Wines of Portugal no Mercado da Noruega;

Proporcionar uma visita a Quintas de produtores ao longo do país de forma a informar os

os potenciais compradores, relativamente aos pontos fortes do vinho português, como e

onde é produzido, a sua variedade de castas e sobre as suas características únicas para que

sejam capazes de promover de forma verdadeira e distinta o vinho de Portugal.

Visitamos 32 projectos durante a visita

BREVE DESCRIÇÃO DO EVENTO:

Viagem elucidativa de Sommeliers-compradores Horeca da Noruega a Portugal para explorar a

diversidade das regiões vinícolas e dos vinhos portugueses de forma criar contactos entre

estes e os produtores no sentido de alargar a distribuição do vinho português na restauração

da Noruega.

Regiões visitadas:

• Península de Setúbal;

• Alentejo;

• Lisboa;

• Tejo;

• Dão;

• Bairrada;

• Porto & Douro;

• Vinho Verde.

Público-alvo: Sommeliers-Compradores Horeca

Convidados-BIOS :

Jessica SENNING - Nedre Foss Gård www.nedrefossgaard.no

In the district of Mathallen , after years of work and the opening of a

large hall dedicated to gastronomy ( Mathallen ) is one of the most

beautiful buildings in Oslo which has just been renovated and opened to

accommodate a gourmet restaurant, a wine bar , a beer bar and a

brewery . The restaurant part is handled by Miss Jessica Senning,

former sommelier of the best Italian restaurant Trattoria Popolare Oslo

who had nothing to envy with his list of Italian wines to the biggest European restaurants.

Karin DEJEBORN www.territoriet.no

The wine bar Territoriet is small and with a cozy atmosphere. Very

friendly staff with lots of knowledge on wines from different territories.

A great place to stop by for tourists as well as locals from the area. Their

wine list is good and has a good choice from all different regions of the

world.

Behind the bar you’ll find the most welcoming, knowledgeable staff – who’s happy to suggest a

wine based on your inklings. Or just look up at the large blackboard at the back, if you can’t

find a glass of wine that tickles your fancy here – you’ll probably not find it anywhere.

Daniel Andrea – Hessel Rutter

Engebret Café - an institution in Oslo where Ibsen, Bjørnson, Grieg and Munch all had regular

tables. History is engraved in the historic walls. The flourishing theatre community at

Bankplassen in the 1800s created a demand for a café for actors and others. 151 years later,

Engebret CafThe menu offers a large selection of seafood, but the restaurant also serves game

dishes, especially in autumn. Lutefisk is in great demand around Christmas, and this tradition

is an important part of Engebret's identity. The wine list incorporates most wine-producing

countries. Engebret Café is well-suited for banquets for large and small groups. The lunch table

is famous, and during the summer months guests can enjoy their food outdoors.é is still as

popular as ever.

Kim Michael Johansson Tjuvholmen Sjømagasinet (Oslo)-

www.sjomagasinet.no

At Tjuvholmen, looking towards the Astrup Fearnley museum and

close to the water you can find a different Fish- and Seafood

concept: Tjuvholmen Sjømagasin. It is divided into several areas:

the main restaurant, the open Chambre Separée, the Fish Deli and

the Conference Centre.

You can admire dark lobsters and king crabs in our aquarium right

inside the entrance, and the scent of fish and shellfish waft out into the dining room from the

panoramic kitchen.

Turning out some of the best seafood in Oslo combined with peerless views over the Sound,

Tjuvholmen Sjømagasinet is owned by successful restaurateur Bjørn Tore Furset. An

enormous hit with the wealthy ladies of the city, this is a trendy but refreshingly casual

lunching option with a fish shop tacked on that sells the very best quality mussels, oysters, and

shellfish. Most of the produce is simply grilled and the shrimps, oysters, and muscles are

available by the delicious kilo.

Recommended by Michelin guide.

Kjetil GAARDER – Markveien Mat og Vinhus / Dr. Kneipp Vinbar (Oslo)

www.markveien.no

Markveien and Dr. Kneipp are vinous institutions in Oslo. First Wine bar in Oslo (1991),

simple, seasonal (6 menus per year) in a relaxed atmosphere and drink !

A wine list at reasonable prices ( for Norway ) but very classic.

Itinerário da Visita:

AE ANFITRIÃO 1 AE CONVIDADO 1 AE CONVIDADO 2 AE CONVIDADO 3 AE CONVIDADO 4 AE CONVIDADO 5 AE CONVIDADO 6 AE CONVIDADO 7

JMF

HOTEL Holliday In

JPR Redondo Gonçalo Bandeira Pêra Grave Torre do Frade Encostas Guadiana

CASA SANTOS LIMA Alorna Cartaxo Fita Preta Santos & Seixo Vicentino

HOTEL CAMPO REAL

Qta dos Carvalhais Aveleda Soalheiro Caves Campelo Luís Pato Lusovini

CVR Dão Caminhos Cruzados

Jaime de Almeida

Barros-Quinta da

Camelias

Maria de Lurdes

OsórioQta Lemos Qta do Perdigão UDACA

Qta dos

Monteirinhos

Pousada de Viseu

Qta. do Crasto Qta. Portal Romaneira Brito&Cunha Sabe

Caves Ramos Pinto

(Gaia)

Hotel Vila Galé

Porto

Day1

Tuesday

April 26th

Pick-ups at Lisbon airport

Check-in at Holiday Inn

Express Liberdade Hotel

Meet in the Lobby at 19h00 for

departure to visit.

19h30- 22h30

Dinner at

“By the Wine” restaurant with producer José

Maria da Fonseca

23h00

Overnight at

Holiday Inn Express Liberdade

Hotel

Day2

Wednesday

April 27th

08h00

Check-out

10h00 - 14h00

Visit, tasting and lunch at

João Portugal Ramos

16h00 – 20h00

Visit, tasting and dinner at

Casa Santos Lima

20h30

Overnight at

Campo Real Hotel

Day3

Thursday

April 28th

8h30

Check-out

11h00 - 15h00

Visit, tasting and lunch at

Quinta dos Carvalhais (Sogrape)

16h00 – 20h00

Visit, tasting and dinner at

Dão Wine Commission

20h30

Overnight stay at

Pousada de Viseu Hotel

Day4

Friday

April 29th

8h30

Check-out

10h00 - 14h00

Visit, tasting and lunch at Quinta do

Crasto

17h30 - 21h30

Visit, tasting and dinner at

Ramos Pinto Port Lodges

22h00pm

Overnight at Vila Galé Hotel in Porto

Day5

Saturday

Aprl 30th

Check-out from Hotel

Transfers to Porto Airport

Fotos Tour

AVALIAÇÃO DO EVENTO:

Pontos fortes:

Diversidade de regiões e produtores visitados;

No geral, houve bom feedback sobre os produtores e quintas visitadas;

No geral, muito bom feedback sobre os restaurantes e hotéis escolhidos;

Convidados mencionaram que a viagem foi muito bem organizada e planeada.

RECOMENDAÇÕES E ASPECTOS FUTUROS A CONSIDERAR: Era importante ter mais tempo livre para absorver melhor a cultura e historia portuguesa. A experiência

esperada é tanto sobre o vinho como sobre a vida no país.

AVALIAÇÃO QUANTITATIVA (1-5): 3 1 - 20% ABAIXO DOS OBJECTIVOS 2-10% ABAIXO DE OBJECTIVOS 3 – DENTRO DO PROGRAMADO 4 – 10% ACIMA DOS OBJECTIVOS 5 – 20% ACIMA DE OBJECTIVOS AVALIAÇÃO QUALITATIVA (FRACO-BOM-EXCELENTE): 1 FRACO= -1 BOM= +0.5 EXCELENTE=+1 AVALIAÇÃO GLOBAL: 4 AVALIAÇÃO QUANTIATIVA + AVALIAÇÃO QUALITATIVA