pós nrf - varejo1 com fred rocha
DESCRIPTION
A palestra resume as novidades do varejo mundial, apresentadas no maior evento de varejo do mundo, e reflete sobre o impacto das novas práticas em seu negócio.TRANSCRIPT
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Fred RochaFacebook.com.br/fredrocha2012
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Bem Vindos
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O Big Show
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A Feira
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Programa Estudantil
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Cinco finalistas do Schoolarship Next Generation foram entrevistado por um grupo de executivos de varejo e CEOs para determinar qual um aluno ganhou uma bolsa de estudo de US $ 25.000.
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As PalestrasMais de 80 painéis de expositores
Mais de 25 grandes palestras (inclusive do Bush, e dos brasileiros Puket, Chilli Beans e Gouvêa de Souza)
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- Rick Caruso:“inovar é tentativa e erro. Não se deve reprimir ou repreender as iniciativas”
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Bert Jacobs:
A prática profissional tem que ser leve, alegre. É preciso ter
“confiança na felicidade, em que é possível ter um mundo melhor”
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Ginni Rometti: Administrar os dados é imprescindível.
Até um simples recibo de compra fornece informações
sobre o cliente.
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- Rayid Ghani: A pesquisa é um instrumento poderoso
para traçar estratégias
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Serrentini: os formatos da lojas física
precisam ser readequados
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Era uma vez…
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Um tempo em que o varejo era simples
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Existia o cliente, uma lista e uma loja.
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E muitas outras lojas.
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Até que um dia isso mudou...
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Mas nós continuamos abrindo lojas.
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hoje 47% dos e-mails são abertos
no celular nos EUA
hoje 47% dos e-mails são abertos
no celular nos EUA
57% dos usuários de smartphones visitam uma loja virtual enquanto compram em loja
física
57% dos usuários de smartphones visitam uma loja virtual enquanto compram em loja
física
Geolocalização
Geolocalização
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ResponsividadeE-mails no celularUsuabilidade
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O consumidor em MovimentoMoveshoppers -
Transumers
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Produtos e aplicativos “segunda pele”
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Um mundo Multicanal
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Abrace as plataformas que os seus consumidoresestão usando, não aquelas que você esta usando
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40% do tráfego do site da
empresa vem de
smartphones
40% do tráfego do site da
empresa vem de
smartphones
10% de tablets10% de tablets A idade média do
consumidor que usa smartphone é de 45 anos, mulher.
Já a idade média do consumidor que sua PC é de 53 anos e mulher.
A idade média do consumidor que usa smartphone é de 45 anos, mulher.
Já a idade média do consumidor que sua PC é de 53 anos e mulher.
Programa de
fidelidade com 85
milhões de
usuários em 1 ano
de operação.
Programa de
fidelidade com 85
milhões de
usuários em 1 ano
de operação.
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BIG DATA
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O Big Data: integrar e usar todos os dados dos clientes para , melhor atender, oferecendo o que eles realmente
querem
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Novas profissões: analista de dados
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Mais atenção no conhecimento do Consumidor:Hábitos de compra
Preço e sensibilidade de Preço
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Personalização
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Customização
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Experiências
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O consumidor quer experiências
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O consumidor está interessado em histórias
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Foco no Cliente Operação Multicanal
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HOME TRY-ON
5 days5 pairs
100% free
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Crowdsourcing
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Melhores ideiasProdutos favoritosExperimentação
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A experiência em produtos
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Japanese Gum
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Inovação?
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A loja do Futuro
tem que ser:
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SEJA SOCIAL
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SEJA ABERTO
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SEJA CATIVANTE
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O consumidor Globalizado
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O consumidor está pronto para o futuro, e o seu negócio?
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