midia externa
DESCRIPTION
Análise sobre a Mídia Externa feita para a matéria "Teoria e Técnica Publicitária II"TRANSCRIPT
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Cobertura Municípios Locais Faces IPCCapital 1 51% 40 95 6,256
Região Metropolitana 8 34% 170 343 2,739
Interior 16 14% 122 218 1,035
Estado 25 100% 332 656 10,030
Papel Lonado Locais FacesRio de Janeiro 6.136.652 6,256 40 95 R2 + M
Zona Sul 2.990,00 3.650,00
Zona Norte e Central 1.990,00 2.740,00
Zona Oeste 980,00 1.980,00
Zona Sul - Flamengo / Botafogo / Copacabana / Lagoa / Ipanema / São Conrado
Zona Norte e Central - Recreio dos Bandeirantes / Barra da Tijuca / Centro / Jacarepaguá / Tijuca / Rio Comprido
Madureira / Maracanã / Méier / Penha / Deodoro / Irajá / Pavuna / Ilha do Governador
Zona Oeste - Bangu / Campo Grande / Guaratiba / Realengo / Santa Cruz
11.957.114
População6.136.652
4.122.213
1.698.249
Capital
Município População IPC %R$ Bi-Semana
ExibidoraCobertura
RRIO DE IO DE JJANEIROANEIRO Zona Sul 5.840,00 7.190,00
Zona Norte e Central 3.690,00 4.980,00
Zona Oeste 2.290,00 2.650,00
Bidimensional (m²) 102,00 170,00 240,00
Tridimensional (m³) 198,00 336,00 480,00
Aplique Zona OesteZona
Norte e Central
Zona Sul
Cartaz DuploSem
JunçãoCom
Junção
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Cidade Limpa
• Projeto de 2006• Veta toda Mídia Exterior na Capital• Objetivo: Diminuir poluição visual,
revitalizando a paisagem urbana• Permissão no mobiliário urbano, e
fachadas comerciais com até 10% da área total
• Multa mínima de R$ 10.000,00• Avanço de mídias digitais
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Style
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