INMA GLOBAL MEDIA AWARDS 2016 FINALIST

ZH TABLET

One of the largest multimedia

business groups in Brazil, market leader in Rio

Grande do Sul

Produces news and

entertainment for TV, radio,

newspaper and digital platforms

58 years of operation in

southern Brazil

2nd

most awarded media group 5000

employees

58% digital circulation y/y

increase

4th biggest brazilian

newspaper, withimpact to 5,7MM readers/month

51 yearsof operation

4th

most awarded journalism

brand

209kreaders(total

circulation in february)

PROGRAMMATIC (Fast Ads)

TIMELINE

clicSTUDIO(Branded content)

• Presale (5000 in the waiting list)• Launch: national case• Interruption in the campaign for

lack of products at retail• Booth at retail stores to capture

leads

ZH Tablet

Superedição de fim de

semana and ZH Domingo Digital

APRILnew tablet models (basic and premium)

clubs segmentation (women, wellness)

AUGUST

app Gre-NalOCTOBER

LICENSING

2015 2016

NOVEMBERcredit card and financial services

CONTEXT

EXPOSURE TO GLOBAL ECONOMY

LOGISTICS(GAS,

STRUCTURE)PAPERUS$

Digital Adoption

Nee

d of

Org

aniz

atio

n &

Cu

rato

rshi

p

Digital Explorer

TraditionalDigital

Conservative

Go with the Flow

Hippie

COSTUMER SEGMENTATION

LOW INDERMEDIATE HIGH

LOW

IND

ERM

EDIA

TE

HIG

H

SECONDARY TARGET

MAIN TARGET

COSTUMER SEGMENTATION

Digital Explore

r

Traditional

Digital Conservati

veGo with the Flow

Hippie-+

MAIN TARGET

Traditional

- +

STRUCTURED READING EXPERIENCE+

CONTENT CURATION +

SUPPORT IN THE DIGITALIZATION PROCESS

+

FEELING OF KNOWING ENOUGH+

A POSSIBLE WAY

A POSSIBLE WAY

New subscription model where customers get an exclusive tablet

Provides a new experience to read the printed replica on the digital platform

Keeps traditional model of advertising

Offers interactivity in a tradicional media, including video, photo gallery and puzzles

Estimulate digital adoption by delivering convenience and mobility to the digital conservative reader

Reduces delivery and print costs

Clube do Assinante WebAppAn exclusive subscriber’s club where they can find peaks, events and special ZH offers, all in one place. Over 200 partners that offers the greatest opportunities in the south of Brazil. POTENTIAL PARTNERS

PRODUCTS

DAILY ISSUE

(MON TO FRI, DAILY ISSUE)

ZH NOITE(MON TO FRI,

EVENING ISSUE)

SUPEREDIÇÃO

(WEEKEND)

DOMINGO DIGITAL(SUNDAY

SPECIAL ISSUE)

FINANCIAL RATIONALE

AVERAGE INCOME(per capta) IN BRAZIL:R$ 1113

TABLET PRICE:R$ 1000

Buying in scale

Without profit margin on device

Payment in 12 monthly installments

Tied to a subscription

VALUE PROPOSITIO

N:

Margin per subscriber ZH Tablet Digital Print

(Region 1)Print

(Region 2)

Average price 109.9 19.6 76.7 72.9Net price 105.9 18.9 73.9 70.3Costs(tablet or mp/log) 66.8 - 37.7 47.4

Contribution margin 39.1 18.9 36.2 22.9

FINANCIAL RATIONALE

RESULTS AND NEXT STEPS

ANNUAL SUBSCRIBER BASE3,000

Sponsorship

Sale’s deck

VAS (3G)

Acessories (covers)

NEWREVENUE FORMATS

Trade in

Retail

GOALS8,600 by december15,000 in 2018

ARPUR$126 (U$38)

THANK YOU