joao
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Hypertext newswriting
João Canavilhas
9th International Symposium on Online Journalism
UT Austin, April 5, 2008
Effects on satisfaction, comprehension and attitudes
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1. Attitude regarding the journalistic product
Dependent Measures:
Innovation: contents add something new to the information they knowAdequation: coherence between content and the medium (web) Expectations: predisposition to interact with contents
2. Perception of theme comprehension
3. Satisfaction
comprehension perception: the news is understoodcontextual perception: the theme has been sufficiently explored
Research question:Do readers value the use of hypertext in news?
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Participants: 50 students from the University of Beira Interior
Data analysis: Statistical tests (student´s t, variance analysis, and chi-square tests) were used and with the support of SPSS
Procedure: Two news with the same textual content:
1
Written following the inverted pyramid technique and in the lead the six fundamental questions were answered: who, what, when, why, and how. Text groups separated by a title.
2
First text answering the six fundamental questions. The information which in the first version was presented in texts separated by a title, was here replaced by information groups linked through words inserted in the lead text.
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impact on attitudes
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Significant differences in the innovation item (t(46)=-3,542, p<0,001)
In both cases hypertextual group presented higher levels
Significant differences in the adequation item (t(46)=-3,542, p<0,001)
Findings
impact on attitudes
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impact on compreension
Significant differences in comprehensionHypertextual group presented higher levels of comprehension perception
Findings
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impact on satisfaction
Differences in predisposition between groups were also identified
The group which read the hypertextual news presented higher levels of satisfaction
Findings
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1. HYPERTEXTUAL writing has a significant impact on attitudes, on comprehension perception, and on the satisfaction levels of readers of web news.
conclusions
2. Journalism needs new answers: 5 W’s and 1 H in webjournalism
WHEN to publish (immediately on the web, not on the next paper edition)
WHICH kind of content to link (need of a multimedia grammar)
HOW to link (in-text links, not on a menu)
WHAT can we do with so much information (new paradigm)
WHERE to link (words with a strong semantic connection)
WHO is the important one (reader, not the journalist)
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Thank you
9th International Symposium on Online Journalism
UT Austin, April 5, 2008
http://www.labcom.pt
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+ information- information
WhatWho
WhenWhere
+ Why
+ What
+ When
+ Where
+ How
+ Who
+++
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external archive
external archive
external archive
external archive
external archive
archive external
Why
How
BASEUNIT
EXPLANATIONLEVEL
CONTEXTUALISATIONLEVEL
EXPLORATIONLEVEL
Tumbled Tumbled PyramidPyramid