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Hypertext newswriting João Canavilhas 9th International Symposium on Online Journalism UT Austin, April 5, 2008 Effects on satisfaction, comprehension and attitudes

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Hypertext newswriting

João Canavilhas

9th International Symposium on Online Journalism

UT Austin, April 5, 2008

Effects on satisfaction, comprehension and attitudes

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1. Attitude regarding the journalistic product

Dependent Measures:

Innovation: contents add something new to the information they knowAdequation: coherence between content and the medium (web) Expectations: predisposition to interact with contents

2. Perception of theme comprehension

3. Satisfaction

comprehension perception: the news is understoodcontextual perception: the theme has been sufficiently explored

Research question:Do readers value the use of hypertext in news?

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Participants: 50 students from the University of Beira Interior

Data analysis: Statistical tests (student´s t, variance analysis, and chi-square tests) were used and with the support of SPSS

Procedure: Two news with the same textual content:

1

Written following the inverted pyramid technique and in the lead the six fundamental questions were answered: who, what, when, why, and how. Text groups separated by a title.

2

First text answering the six fundamental questions. The information which in the first version was presented in texts separated by a title, was here replaced by information groups linked through words inserted in the lead text.

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impact on attitudes

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Significant differences in the innovation item (t(46)=-3,542, p<0,001)

In both cases hypertextual group presented higher levels

Significant differences in the adequation item (t(46)=-3,542, p<0,001)

Findings

impact on attitudes

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impact on compreension

Significant differences in comprehensionHypertextual group presented higher levels of comprehension perception

Findings

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impact on satisfaction

Differences in predisposition between groups were also identified

The group which read the hypertextual news presented higher levels of satisfaction

Findings

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1. HYPERTEXTUAL writing has a significant impact on attitudes, on comprehension perception, and on the satisfaction levels of readers of web news.

conclusions

2. Journalism needs new answers: 5 W’s and 1 H in webjournalism

WHEN to publish (immediately on the web, not on the next paper edition)

WHICH kind of content to link (need of a multimedia grammar)

HOW to link (in-text links, not on a menu)

WHAT can we do with so much information (new paradigm)

WHERE to link (words with a strong semantic connection)

WHO is the important one (reader, not the journalist)

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Thank you

9th International Symposium on Online Journalism

UT Austin, April 5, 2008

[email protected]

http://www.labcom.pt

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+ information- information

WhatWho

WhenWhere

+ Why

+ What

+ When

+ Where

+ How

+ Who

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external archive

external archive

external archive

external archive

external archive

archive external

Why

How

BASEUNIT

EXPLANATIONLEVEL

CONTEXTUALISATIONLEVEL

EXPLORATIONLEVEL

Tumbled Tumbled PyramidPyramid