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TRANSCRIPT
Hypertext newswriting
João Canavilhas
9th International Symposium on Online Journalism
UT Austin, April 5, 2008
Effects on satisfaction, comprehension and attitudes
1. Attitude regarding the journalistic product
Dependent Measures:
Innovation: contents add something new to the information they knowAdequation: coherence between content and the medium (web) Expectations: predisposition to interact with contents
2. Perception of theme comprehension
3. Satisfaction
comprehension perception: the news is understoodcontextual perception: the theme has been sufficiently explored
Research question:Do readers value the use of hypertext in news?
Participants: 50 students from the University of Beira Interior
Data analysis: Statistical tests (student´s t, variance analysis, and chi-square tests) were used and with the support of SPSS
Procedure: Two news with the same textual content:
1
Written following the inverted pyramid technique and in the lead the six fundamental questions were answered: who, what, when, why, and how. Text groups separated by a title.
2
First text answering the six fundamental questions. The information which in the first version was presented in texts separated by a title, was here replaced by information groups linked through words inserted in the lead text.
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impact on attitudes
Significant differences in the innovation item (t(46)=-3,542, p<0,001)
In both cases hypertextual group presented higher levels
Significant differences in the adequation item (t(46)=-3,542, p<0,001)
Findings
impact on attitudes
impact on compreension
Significant differences in comprehensionHypertextual group presented higher levels of comprehension perception
Findings
impact on satisfaction
Differences in predisposition between groups were also identified
The group which read the hypertextual news presented higher levels of satisfaction
Findings
1. HYPERTEXTUAL writing has a significant impact on attitudes, on comprehension perception, and on the satisfaction levels of readers of web news.
conclusions
2. Journalism needs new answers: 5 W’s and 1 H in webjournalism
WHEN to publish (immediately on the web, not on the next paper edition)
WHICH kind of content to link (need of a multimedia grammar)
HOW to link (in-text links, not on a menu)
WHAT can we do with so much information (new paradigm)
WHERE to link (words with a strong semantic connection)
WHO is the important one (reader, not the journalist)
Thank you
9th International Symposium on Online Journalism
UT Austin, April 5, 2008
http://www.labcom.pt
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