ano iv - edição nº 38 - fevereiro 11 issn 2176-1345...
TRANSCRIPT
Ano
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nº 3
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PUBLICIDADE & BRINDES A importância do Vacuum Forming
PRODUTOS Produtos HP no Grupo LMGCanon / impressora p/ prova de cor
VITRINE EMPRESARIAL FLOCK COLOR / uma empresa de sucessoBRASIL FASHION DESIGNERS
NOVIDADES Prova de TesteAlpha Print
NOSSA CAPA Comunicação Visual & Grandes Eventosna Década de Ouro
O MERCADO Tendência Industrial / Orlando Pinheiro
ESTAMPARIA & MODA Tecidos Têxteis Inteligentes
RÓTULOS & ETIQUETAS Especialização “Digital”
TENDÊNCIA Tecido & Plotagem
PLOTAGEM I&R Imagem Digital[izada]
COMPRE AQUI Um Painel De Opções Para VocêTERMOPRESS / Tradição & EficiênciaJ-TECK / tintas p/ sublimação
ESPECIAL Em Busca De Uma Cultura Da Qualidade
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Editorial
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ário
Ano
IV -
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º 38
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217
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Publicidade & Brindes
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Indústria & Produtos
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Vitrine Empresarial Personalidade
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Informações:
(51) (11) (48) 3322.4427www.tecnotextilbrasil.com.br
Das 14 às 21 horasExpo Center Norte - São Paulo - SP - Brasil12 a 15 de Abril de 2011 SEMINÁRIO
TECNOLÓGICO COORDENAÇÃO: ASSOCIAÇÃO BRASILEIRA DE TÉCNICOS TÊXTEIS
Abit - Associação Brasileira da Indústria Têxtil e de ConfecçãoABTT - Associação Braileira de Técnicos TêxteisABIMAQ - Associção Brasileira da Indústria de Máquinas e EquipamentosAdarAgabêAlbezaAmplaAudacesAugeAutomatisaBelém MáquinasBelldriBe-hypeBiancoBlutérmicaBomvalBordatexCedro Têxtil
Correias SchneiderDubuit PaintEmbaplanEnfesmakErhardt + LeimerF1 SuprimentosGênesisGuia TêxtilHavirHi-techIbasatecIberlaserIcatermIvapeJ-TeckJornal O SerigráficoLongo MáquinasMaclenMarborMathisMetalseteMogk
Nova DampexNova SilkNS Impor tação e ComércioPanmaticPekerPilotelli/TRMPlenicorPR Sul MáquinasQuinprintRevista All ModasRevista Costura PerfeitaRevista Empresário SerigráficoRevista Impressão & CoresRevista Moda AgresteRevista MultiserviciosRevista O ConfeccionistaRevista TêxtilRevista TextíliaRGLRoland BrasilSão RoqueSell Mac
SefarServ MakSign SuplySilmaqSilySinditec - Sindicato das Indústrias de Tecelagem de Americana, Nova Odessa, Santa Bárbara D´Oeste e SumaréSinditêxtil - SPSun SpecialSun StarSystêxtilTakmakTavexTingimaqTrinoxTotvsVicunhaWeko América LatinaWelttecYitai América
EXPOSITORES CONFIRMADOS:
01-18-11_Anu_Imp_CORES_21x28.indd 1 18/01/11 14:41
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Estamparia & Moda
1111
Rótulos & EtiquetasRH: A Necessária Especialização
O diálogo tecnológico entre os sistemas analógico e digital aplicados na indústria gráfica é uma constante da primeira década do Séc. 21, e vai continuar assim na segunda década, porque o volume de investimentos em equipamentos e especialização de pessoal para o sistema digital ainda é mínimo, apesar do empreendedorismo (dito ´digital´) estar a crescer. No segmento de Rótulos & Etiquetas a questão é a mesma, e vários empresários já verificaram que não basta comprar equipamentos: “A impressora digital é ótima, mas sua otimização industrial está na especialização das pessoas que vão operá-la na oficina, enquanto que no setor de pós-
venda deverá haver uma reciclagem de comportamento favorecendo a nova tecnologia e as suas vantagens”, disseram a Profª Carlota M. Moreyra e o jornalista J. C. Macedo sobre o assunto [web chat, TNC & En Vivo y Arte; Dez. 2010]. Começa a prevalecer o sistema digital também na rotulagem e etiquetagem, mesmo enfrentando os obstáculos da “...qualificação técnica que não se faz de um dia para o outro, mas com tempo e planejamento adequado” [idem]. O meio gráfico, em geral, é constituído por empresas de pequeno porte, e é óbvio que a resistência ao ´digital´ em muitas delas está na velocidade de ´envelhecimento´ das tecnologias: “Uma impressora analógica dura dezenas de anos, mas uma impressora digital está sujeita à modernização rapidíssima de equipamentos [hardwares] e de programas [softwares] que a deixa ´velha´ em até 4 ou 5 anos de atividade. Portanto, além de se entender muito bem o que é ´mercado digital´, é preciso alterar conceitos operacionais, e é isso que leva muitas gráficas a não se modernizarem com a rapidez que o mercado (quase) exige...” [ibidem]. Toda a modernidade exige uma adequação, uma especialização, e o meio gráfico, que em si é um meio de comunicação, deve perceber tal necessidade e ousar, ousar, ousar!
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Plotagem I & R
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27 A 30 DE ABRIL DE 2011 EXPO CENTER NORTE - SÃO PAULO - BRASIL
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REALIZAÇÃO:
MEDIA PARTNER:
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ASSOCIAÇÕES:
INFORMAÇÕES:+55 11 4023-4767 +55 11 [email protected]
EXPOSIÇÃO INTERNACIONALGRANDES FORMATOS, IMPRESSÃO DIGITAL DE DADOS VARIÁVEIS E IMAGEM DIGITALA Digital Image South America 2011 é o maior evento para grá� cas digitais e grandes formatos da América Latina. Se você é empresário ou pro� ssional que trabalha com Grandes Formatos, Sinalização, Impressão Transpromocional, Personalização e Book on Demand, a Digital Image South America 2011 é o lugar certo para você encontrar os últimos lançamentos dos maiores fabricantes mundiais!
Visite a Digital Image South America e descubra por que ela é o melhor evento da área digital para seus negócios. Venha conhecer novas tecnologias e equipamentos que poderão mudar parte de seus negócios e aumentar ainda mais seus lucros.
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