métricas web com google analytics: indo muito além das visitas

Post on 07-Nov-2014

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Serão apresentados casos práticos ilustrados com telas da ferramenta e com as linhas de código que fazem a mágica, para mostrar quão perto estamos de métricas que agregam valor ao negócio.

TRANSCRIPT

PH

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Em código:<script type="text/javascript">

_gaq.push(['_addTrans', "764490", "Wine.com.br", "63.50", "0.00", "0.00", "", "", ""]);

_gaq.push(['_addItem', "764490", "3170", "Champagne Montaudon Brut", "Vinhos", "72.00", "1"]);

_gaq.push(['_trackTrans']);

</script>

40

Monday, February 4, 13

Monday, February 4, 13

Em código:http://www.wine.com.br/prod5995.html?utm_source=CLIENTES&utm_medium=MAIL_MARKETING&utm_campaign=BODEGA_GOULART_C_CLASSICO_2010&utm_content=28_01_2013

42

Monday, February 4, 13

Em código:http://www.wine.com.br/prod5995.html?

utm_source=CLIENTES

&utm_medium=MAIL_MARKETING

&utm_campaign=BODEGA_GOULART_C_CLASSICO_2010

&utm_content=28_01_2013

43

Monday, February 4, 13

Em código:http://www.meuproduto.com.br/

utm_source=CADASTROS

&utm_medium=MAIL_MARKETING

&utm_campaign=LANCAMENTO

&utm_content=31_12_2013

44

Monday, February 4, 13

Em código:http://www.meuproduto.com.br/?

utm_source=GAZETAONLINE

&utm_medium=BANNER

&utm_campaign=LANCAMENTO

&utm_content=250X250_VERMELHO

45

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

<a href="javascript:gerarBoleto(234651)" onclick="

_gaq.push(['_trackPageview', '/virtual/checkout/pagamento/boleto/gerar']);

" >Gerar boleto para Impress&atilde;o</a>

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

<a href="javascript:Show()" onClick="

_gaq.push(['_trackEvent', 'Receipt', 'Ver detalhe da compra']);

">Ver Detalhes da Compra</a>

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Em código:

<a href="javascript:Show()" onClick="

_gaq.push(['_trackEvent', 'Saída do Site', 'Blog do Sommelier']);

">Ver Detalhes da Compra</a>

58

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Em código:

<a href="javascript:Show()" onClick="

_gaq.push(['_trackEvent', 'Vídeo', 'Play', 360]);

">Ver Detalhes da Compra</a>

61

Monday, February 4, 13

Monday, February 4, 13

Em código:

<a href="javascript:Show()" onClick="

_gaq.push(['_trackEvent', 'Rodapé', 'Site Blindado');

">Ver Detalhes da Compra</a>

63

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

Monday, February 4, 13

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