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Palestra realizada no dia 09 de outubro de 2013, em parceria com a Gemini Comunicação e o PROCOMPI - Programa de Apoio à Competitividade das Micro e Pequenas Empresas Indústrias.

TRANSCRIPT

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

COMUNICAÇÃO INTEGRADA

QUANTO MAIS COMUNICAÇÃO, MAIS VISIBILIDADE, MAIS EMOÇÃO E OPORTUNIDADES.

PALESTRA:

Prof.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

1997

2008

2013

Prof. Carlos MacielTrajetória profissional

2013

2011

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[PARA  PENSAR]

 “O  obje(vo  do  Marke(ng  é  tornar   a   venda   supérflua.   É  conhecer   e   compreender   o  cliente   tão   bem,   de   modo  que  o  produto  ou  serviço  se  ajuste...   e   venda   por   si  próprio”

Prof.  Carlos  Maciel  |  @MacielReal

Peter  Drucker

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

Carlos  Maciel

Carlos  Maciel

contato@carlosmaciel.net@MacielReal

Carlos_Maciel

[CONTATOS]

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
mailto:carlos.maciel@ipog.edu.br
mailto:carlos.maciel@ipog.edu.br
mailto:contato@carlosmaciel.net
mailto:contato@carlosmaciel.net

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[MARKETING  DE  MASSA]

• Anos  50  e  60

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
mailto:carlos.maciel@ipog.edu.br
mailto:carlos.maciel@ipog.edu.br

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[SEGMENTAÇÃO]

• 70’s

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
mailto:carlos.maciel@ipog.edu.br
mailto:carlos.maciel@ipog.edu.br

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[SEGMENTAÇÃO]

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
mailto:carlos.maciel@ipog.edu.br
mailto:carlos.maciel@ipog.edu.br

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

hDp://www.youtube.com/watch?v=hTWq11MzNxw

http://www.youtube.com/watch?v=hTWq11MzNxw
http://www.youtube.com/watch?v=hTWq11MzNxw

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[MARKETING  NICHO]

80’s

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
mailto:carlos.maciel@ipog.edu.br
mailto:carlos.maciel@ipog.edu.br

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[INDIVIDUALIZAÇÃO]

• 90’s

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel
mailto:carlos.maciel@ipog.edu.br
mailto:carlos.maciel@ipog.edu.br

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

Prof.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[PENSE  E  AJA  DIFERENTE]

Prof.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[PENSAR  E  AGIR  DIFERENTE]Prof.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

hDp://www.youtube.com/watch?v=_Uz9B2Vx8r8

https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://www.youtube.com/watch?v=_Uz9B2Vx8r8
http://www.youtube.com/watch?v=_Uz9B2Vx8r8

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[ESTRATÉGIAS]

Prof.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

Prof.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net Prof.  Carlos  Maciel  |  @MacielReal

https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

“No futuro, a palavra CLIENTE será

substituída pela palavra SEGUIDOR.”

Luiz Alexandre Garcia, CEO do Grupo ALGAR.

[PARA  PENSAR]

https://www.facebook.com/MACIELCARLOS
https://www.facebook.com/MACIELCARLOS
https://twitter.com/MacielReal
https://twitter.com/MacielReal
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.linkedin.com/profile/view?id=93570149&trk=tab_pro
http://www.youtube.com/user/CALBERTOMACIEL
http://www.youtube.com/user/CALBERTOMACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://www.slideshare.net/CARLOS_MACIEL
http://instagram.com/carlosmaciel
http://instagram.com/carlosmaciel

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

hDp://www.youtube.com/watch?v=sjejiSnrZHI

http://www.youtube.com/watch?v=sjejiSnrZHI
http://www.youtube.com/watch?v=sjejiSnrZHI

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.net

[MUDE]

Prof.  Carlos  Maciel  |  @MacielReal

2013, Prof. Carlos Maciel I contato@carlosmaciel.net

[ASSUMARISCOS]

Prof.  Carlos  Maciel  |  @MacielReal

2013,  Prof.  Carlos  Maciel    I    contato@carlosmaciel.netProf.  Carlos  Maciel  |  @MacielReal

2013, Prof. Carlos Maciel I contato@carlosmaciel.net

Obrigado ;)

contato@carlosmaciel.net@MacielReal

mailto:contato@carlosmaciel.net
mailto:contato@carlosmaciel.net

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