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<Notes and Disclaimers>

MThis report is produced by the trust corporation based on the contract with JICA. The contents of

this report are based on the information at the time of preparing the report which may differ

from current information due to the changes in the situation, changes in laws, etc. In addition,

the information and comments posted include subjective judgment of the trust corporation.

Please be noted that any actions taken by the users based on the contents of this report shall

be done at user’s own risk.

MNeither JICA nor the proposed corporation shall be responsible for any loss or damages

incurred by use of such information provided in this report.

�

1. Executive Summary

� �� Outline of the Research and Consistency with the Development Issue

�) Overview of the Research

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�� Business Model Overview (as planned at the start of research)

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�� Items to be Verified

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13

Both Phase 1 and 2 will be based on the following business model.

h Educational materials (audio-visual, teaching plans, work sheets) to be sold directly to elementary

schools. Especially in phase 1, we will start from TOP/MOP class schools to proceed with

commercialization securely, and aim to expand into BOP class. To gain teachers deeper

understanding, we may also conduct demonstration classes or workshops. We aim to utilize

local production companies in localizing the educational materials.

i Sales to elementary schools through local sales agents, for wider distribution.

j BINUS has a joint enterprise with “Teach for Indonesia” which sends student volunteers

all over the country to teach. We aim for BINUS education dept. students to conduct

workshops in remote communities all over Indonesia.

k Educational NPO “WACANA” provides guidance for teachers all over Indonesia. As

WACANA has strong relationships with national and local governments, we aim to

acquire government budget through cooperation with them.

Especially j and k above will be studied carefully as effective means to reach BOP all

over the country.

In addition, as methods other than direct sale, feasibility of the following will be studied for

a wider sales system for full-scale commercialization.

l License sales of audio-visual educational materials to be used in cram schools. �

l Promotions in cooperation with local broadcasting stations and with SNS for awareness

and appeal.

l Secure support from local governments.

l Aim to acquire financial support from CSR/advertising budget of Japanese companies

advanced or intended to advance into Indonesia.

14

�� Remaining Issues and Countermeasures

Item Remaining Issue Countermeasure Timing Judgement for commercialization

Production cost of contents

Continue market research while continuing current test sales, build a local system for low cost production, and seek for the appropriate sales price.

Phase 1

Development of educational materials/WS

Development of educational materials/WS for other units or grades

Secure local system for continuous development (such as Indonesian University of Education). At the moment, subjects are for 7 units for grade 5 to grade 7 students. Want to expand to more units and grades.

Phase 2 or later

Sales of educational materials

Systematic and continuous sales locally

Secure local sales agents and publishers

Phase 2 or later

Promotion Promotion method Secure local partner Cooperation with mass media

Phase 2 or later

�� Plans for Commercialization

As Phase 1, continue direct sales (test sales) mainly to elementary schools, while placing efforts in

expanding all over the country incl. BOP with BINUS and Teach for Indonesia, also to secure major

local sales agents and publishers. At the same time, aim to acquire funds from local and foreign

companies, government organizations.

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