suraj buscuit mentor 23-09-2006
TRANSCRIPT
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A Product Project Report
On
K.K. Biscuit Industry
Prepared by: Hirpara Anil V.
Class: T.Y.B.B.A.
Roll no.:__
Seat no.:__
Year: 2006-07
CollegeGeetanjali College of Commerce & B.B.A. - RAJKOT.
Submitted ToSaurashtra University Rajkot.
Guided byProf.Nirav Joshi
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PrefacePreparation of Project report is of a greater importance and
while the matter comes of a Student of B.B.A. field, it becomes very
industrial. As we know, today the era has totally changed. Practical
knowledge is given more importance rather than that of theorical
concept.
In third year of B.B.A., Students have to make Project Report
under the subject of Entrepreneurship and Management of
Small Business. The main object behind the making of such
project Report is to create and develop entrepreneurial skills of
students.
The SSI, sector producer more than 8000 item employing
27.13 million people. Employment growth in the sector has been
4.32% in 2004-05. Apart from this, The SSIs (Small Scale
Industries) are blessed with advantages like operational Flexibility,
Utilization of local H.R. (Human Resource) high propensity to adopt
technology etc.
As we know that the growth of SSI, (Small Scale Industries)
have been noted considerable well and fast since last three to four
years
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A cknowledgement
This project Report Requires many things. I am
thankful to Saurashtra University that it has implemented such a
nice practical work for the student of B.B.A.
I have received a generous help from many persons
in conducting this report.
First and foremost, I am grateful to Prof. Nirav Joshi
and all other staff members of Geetanjali of commerce & B.B.A.
college-Rajkot. for his masterly guidance, meticulous attention,
scholarly criticisms, affectionate reprimands and perceptive
suggestions without which this study would not have been possible.
Words can not express my gratitude to my parents
and other members of my family for all the help and
encouragement, I have received from them.
I thank my friends from the bottom of my heart for
their concern & kindness.
I owe a debt of gratitude to Mr. Abbas Merchant and
all staff members (K.K. Biscuits Ind.-Shapar) for his valuablesuggestions & encouragement in pursuing of this work.
Date: Yours Faithfully,
Place: RajkotSign:
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Declaration
I undersigned HIRPARA ANIL V. A student ofT.Y.B.B.A. of Geetanjali commerce & B.B.A.College- Rajkot,
Declare that the project report is my own and has been carried out
under the supervision of Prof. Nirav Joshi of Geetanjali commerce
& B.B.A.College- Rajkot,
This work has not been previously submitted to any
other university for any examination.
Date: - Sign. Of Student
Place: Rajkot
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Index
Sr. No. Particulars Page No.1. Snack food & Biscuit Industries
2. Project at a Glance
3. Partners Profile
4. Time schedule of implementation
5. Location
6. Processing of Food Products
7. The Quality Commitment
8. Financial Analysis
9. Break Even Analysis
10. Ratio Analysis
11. Marketing Feasibility & Development
12. The Customer Confidence
13. Risk Factors
14. Future Prospectus and Conclusion
15. Bibliography
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Project at a Glance
(1) Name of the Concern:K.K. Biscuit Industry
(2) Status:Small Scale Industry
(3) Constitution:Partnership Firm
(4) Date of Establishment:
21st September , 2006.
(5) Factory Location:Survey No. 332; Plot no. 4-3,Veraval (Shaper) Rajkot.
(6) Registered Office:2/7, Gondal Road,Near Gurukul Temple,Rajkot- 360 002.Ph. No.:5590445/5590446
(7) Promoters Name:(i) Jignesh B. Hirpara(ii) Bhavesh V.Kotdia(iii) Anil V.Hirpara(iv) Jignesh H.Sangani
(8) Product:
Salty & Sweet Biscuits
Products
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(9) Proposed Installed Capacity:
96,000 Boxes (perannum)
(10) Proposed Capacity Utilization:
57,600 Boxes (at 60%Capacity)
(11) Total Project Cost:
58, 42,553
(12) Capital Composition:
Term Loan: Secured 10, 00,000Unsecured 7, 76,000
Promoters Capacity: 40, 00,000
(13) Working Capital Requirement
3, 66,553
(14) Debt/ Equity Ratio: 0.35:1
(15) Break Even Level: 40157 Boxes
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Partners Profile
(1) Name: Jignesh B. Hirpara
(2) Age: 24 years
(3) Address:
Amin Marg,
Near Kalawad Road,
Rajkot.
(4) Education qualification: M.B.A. (Mktg.)
(5) Responsibility:
With a good communication ability and a little
but effective experience in the field of marketing. Mr.
Jignesh will handle the marketing department of the
unit.
(6) Experience:
Mr. Jignesh is having a 1 years of experience
in the marketing field of one of the F.M.C.G. Product.
He is having the good communication ability and also
having a deep study on consumer behavior.
(7) Financial Contribution: 10,00,000
(8) Profit Share: 25%
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(1) Name: Bhavesh V.Kotdia
(2) Age: 25 years
(3) Address:New Meghani Nagar,Near Kamal Park,Rajkot.
(4) Education qualification: M.Com.
(5) Responsibility:
He will handle all financial transactionsin this unit. He is much matured person and
understands the importance of finance in any
firm. Therefore, he will be at his best effort in
this firm.
(6) Experience & Background:
Mr. Bhavesh is an M.com student andposses a 1 year of experience in the field of
account. He was working as an accounting
assistance in one firm.
(7) Financial Contribution:10, 00,000
(8) Profit Share:25%
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(1) Name: Anil V.Hirpara
(2) Age: 20 years
(3) Address:3- Valkeshwar Society,Near Srinagar,Rajkot.
(4) Education qualification: Graduate (B.B.A.)
(5) Responsibility:
As we all know H.R. is one of theprecious assets of any firm, Mr. Anil will be
handling all H.R. related activities and with
keeping the view of integrated management
and look over all objects of Co. and its
fulfillment.
(6) Experience & Background:
Though Mr. Anil is having no experience
at all but having a good knowledge of the
potential market of this (food industry) field. So,
this knowledge will help him to make this unit
run successfully.
(7) Financial Contribution: 10, 00,000
(8) Profit Share: 25%
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(1) Name: Jignesh H.Sangani
(2) Age: 27 years
(3) Address:
3- Kamal Park,Near Anand Garden,Rajkot.
(4) Education qualification: M.B.A. (Operation Mgt.)
(5) Responsibility:
Mr. Jignesh has an ability to identify the
market situation and found to be enthusiastic at
work. He will be handling production
department of the unit as well as quality control
department.
(6) Experience & Background:
Mr. Jignesh is having a good experience
in the field of production unit. He has two years
of experience with Rahul Food Product
industry.
(7) Financial Contribution:
10, 00,000
(8) Profit Share:25%
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Time Schedule forImplementation
Sr.No.
Particulars Starti ng
Time
Periodof
Completion
1. Collection of data about
concern industry its current
demand consumer
preference Survey
0 to 2 months
2. Identify & fulfill the required
primary finance
2 to 3months
3. Land & Site Selection 3 to 4months
4. Construction of Building 4 to 6months
5. Power and fuel
Arrangement
6 to 7months
6. Installation of Plant &
Machinery
7 to 8months
7. Selection of Raw Material
Sources & Suppliers
8 to 9months
8. Laboratory installation 9 to 11months
9. Starting of Production 12months
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Location factors
(1) Tax Benefit:-
One reason why the location on has been selected
over there was of the Tax Benefit. Because it is an industrial area.
Tax Benefit is given to motivate entrepreneurs for expanding the
business.
(2) EASY LABOUR SUPPLY:-
As the selected location is situated in rural area
[shaper-Veraval] and the rate of lower class People are very high.
There is an easy availability of labor at low wages, that ultimate
reduce total cost of the product. So, the need of unskilled worker
can fulfill easily.
(3) SOCIAL RESPONSIBILITY:-
It is again consider as a part of social responsibility.
The location selected is far distance from the living area of people
and we are providing employment to rural area.
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(4) EASY AVAILABILITY OF RAW MATERIALS:-
Raw material like Ghee, Maida flour etc. at the same
time water, diesel, power, fuel is also available easily.
(5) LARGE LAND AVAILABILITY:-
Large plots of the land are available at area selected
which makes factory to build separate area for store room, office,
gate security office etc.
(6) POWER:-
As we know it is the foremost thing requires for
production process. Here powers in terms of electrical diesel etc.
are available, because factory is situated in an industrial area.
There will be a sufficient power supply and the uniformity in
getting supply can be maintained.
(7) GOVT. SUBSIDIES & FACILITIES:-
As the location selected is in the
industrial area, govt. help by making capital, land, Water and
power available at subsidies rates. The govt. may give such
facilities as tax exemption, banking, insurance and postal facilities
at low rates.
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Processing of Food
ProductsWhy do we process food?
To convert to edible products
To preserve
To extend availability and provide accessibility
To provide variety & choice
To provide convenience
To add value
Unit Operations
The processed involved in manufacturing food
products are known as unit operations. These include:
Storage e.g. keeping raw materials in good conditions.
Cleaning e.g. removing foreign matter.
Sorting / grading e.g. assessing the quality
Size reduction e.g. firming, slicing, trashing
Mixing looming.
Heat transfer e.g. cooking & cooling.
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Typical food process
Most food which is manufactured goes through a
number of common steps. The specific details of each may differbut the basic principles are the same.
Source ingredients
Delivery of ingredients
Storage of ingredients e.g. in hoppers etc.
Weigh and mix ingredients formulation
Mixture shaped or formed e.g. cutting, rolling etc.
Fillings added
Finish applied
Cooked
Cooled
Packaged and labeled
Stored usually on pallets
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Dispatched for transportation
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T he QualityCommitment
K.K. Biscuit industry is located at Strategic location for
convenience and constant output and easy distribution. Industry
has the latest machinery with automatic packing facilities.
All products are manufactured under the most hygienic
conditions. Great care is exercised in the selection and quality
control of Raw Materials, Packing Materials and rigid qualityStandards are ensured at every stage of the manufacturing
process. Each batch of biscuits is thoroughly checked by expert
staff, using the most modern equipment.
THE CUSTOMER CONFIDENCE:
The consumer is the focus of all activities at K.K. Biscuit
industry Maximizing value to consumers and forging enduring
customer relationships are the core endeavors at K.K. Biscuit
industry.
Our efforts are driven towards maximizing customer
satisfaction and this is in synergy with our quality pledge.
K.K. Biscuit industry will strive to provide consistently
nutritious & quality food products to meet consumers satisfaction
by using quality materials and by adopting appropriate processes.
To facilitate the above will strive to continuously train our
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employees and to provide them an open & participative
environment.
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Financial AnalysisLand & Building:
The total land required for industry will be 3000 sq.
feet and the rate per Sq. feet is Rs. 167 (166.67).
Particulars Amount (Rs.)Rate Per Sq. Feet 166
Total value of Land ( Rs. 167x 3000
Sq. Feet)
5,00,000
Stamp Duty Registration Fee and
Documentation Charge
10,000
Estimated Land Development
Expenses
40,000
Total 5,50,000
Build up area = 3000 Sq. feet x 80% = 2400 Sq. feet
Sr.
No.
Particulars Sq. feet
used
Rate Per
Sq. feet
Total
amt.1. Project & Shed
(40%)960 150 1,44,000
2. R. & D. Dept.(10%)
240 120 28,800
3. Office Area(20%)
480 110 52,800
4. Store Room(20%)
480 130 62,400
5. Cooling Room(10%)
240 200 48,000
Total 3,26,000
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Plant & Machineries:-
Sr.
No.
Name of
Machine
Amt. Qty. Total
1. CoolingConveyor
WithStacking
25,00,000 1 25,00,000
2. CreamMixer
90,000 1 90,000
3. Roller Cutting
Machine
70,000 1 70,000
4. Oil SprayMachine
90,000 1 90,000
5. DoughMixer
1,00,000 1 1,00,000
6. BiscuitLuminator
38,000 1 38,000
7. BiscuitGrinder
8,000 1 8,000
8. Sugar Grinder
1,00,000 1 1,00,000
9. RoteryMouldingMachine
5,00,000 1 5,00,000
10. ExtraCutting
Die-Roller
1,00,000 1 1,00,000
Total 36,00,000
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Other Miscellaneous Fixed Assets:
Sr. No. Particulars Amt.
1. Furniture & OfficeEquipments
1,50,000
2. Laboratory / TestingEquipments
2,00,000
3. Fire Fighting Equipments 70,000
4. Others 30,000
Total Cost ofMiscellaneous FixedAssets
4,50,000
Preliminary & Pre- Operative Expenses:
Total preliminary expenses will be of Rs. 2, 00,000
which includes legal expenses. Commission & other
miscellaneous expenses.
Raw Material cost:
Sr.No.
Particulars Rateper k.g.
/ ltr.
Req. perk.g. / ltr.Annum
TotalAmt.
1. Maida flour 6 Rs. 1,00,000 6,00,000
2. Ghee 30 Rs. 30,000 9,00,000
3. Soda biCarbonate
3 Rs. 8,700 26,100
4. Sugar 12 Rs. 75,000 90,000
5. Salt 3 Rs. 1,500 4,500
6. Oil 20 Rs. 10,000 2,00,000Total 72,20,600
At 60% Capacity = 72, 20,600 x 60 %
= Rs. 43, 32,360
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Consumable & Spares:
Sr. No. Description At 100%1. Lubricant 10,000
2. Diesel 60,000
3. Water 5,000
Total 75,000
At 60% Capacity = 75,000 x 60%
= Rs. 45,000
Man Power Requirement:
Sr.No.
Description NumbersRequire
Monthlyincome
PerHead
(Annual)TotalAmt.
1. R. & D.Department 2 10,000 2,40,000
2. Skilled Persons 5 5,000 1,20,000
3. UnskilledPersons
20 3,000 7,20,000
4. Accountant 1 5,000 60,000
Total 11,40,000
Skilled Persons includes store keeper, clerk cum computeroperator, sales purchase officer.
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Administrative Expense:
Sr. No. Description Total Amt.
1. Traveling Expense 1,20,0002. Stationary Expense 5,000
3. Telephone Expense 60,000
4. Sundry Expense 60,000
Total 2,45,000
Selling Expenses:
Sr. No. Description Total Amt.1. Packing Materials 60,000
2. Freight 1,50,000
3. Sales PromotionalExpense
50,000
Total 2,60,000
Power Cost:
Electricity and total cost at 100% capacity will beRs. 5, 00,000 and at 60% capacity Rs.3, 00,000.
Plant & Maintenance cost:
Plant & Maintenance cost will be Rs. 3,000 permonth. So the annual total amt. will be Rs. 36,000.
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Electricity Cost:
It will be Rs. 3, 00,000 provided to the firm.
Depreciation:
Sr.No.
Particulars Actualcost
Rate Amt.
1. Building 3,26,000 10% 32,600
2. Plant &Machinery
36,00,000 25% 90,000
3. Tools &Machinery
50,000 25% 12,500
4. Electrification 3,00,000 25% 75,000
5. Office Furniture 1,50,000 15% 22,500
Total 2,32,600
Tools & Equipments:
The total tools & equipments cost will be Rs. 50,000annually.
Packing Expenses:
Packing Expenses = Rs. 60,000
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Capacity Utilization:
Total daily production1000 K.g. x 16 hours
Total annual Production8000 x 300 days
60,000 packets of 200 gms.Will be produce.96,000 Boxesof 10 packets of 200 g.m. per
Annum at 100% capacity.
16000 kg.
48, 00,000kg.
Now,
At 60% capacity,96,000 x 60
100
Total annual production at 60% capacitywill be 28,80,000 k.g. (57,600 boxes)
57,600 Boxes
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Statement ofProfitability
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Installed Capacity ( No. of Boxes) 96,000
Capacity Utilization 60%
Production per annum ( no. of Boxes) 57,600
Sales Per annum 57,000
Total Sales Revenue ( 57000 x 150) 85,50,000
Less:- Cost of production
Raw material Cost 43,32,360
Consumables 45,000
Tools & Equipments 50,000
Power 4,00,000
Salary & Wages 11,40,000
Preliminary Expense 40,000
Repair & Maintenance 36,000
Depreciation 2,32,600
62,75,960
Cost of Production 22,74,040
Opening Stock of F inished GoodsO/P. of F.G. = 22,74,040
57,600
= Rs. 40 x 600 24,000
Closing Stock of Finished Goods -
Gross Profit 2,25,0040
Less: Administration Expense 2,45,000Selling Expense 2,60,000 5,05,000
Net Profit before int. & tax 17,45,040
Less: int. on securitiesSecured 1,40,000Unsecured 1,17,957 2,57,957
Net Profit Before Tax 14,87,083
Less: Tax @ 25% 3,71,770
Net Profit After Tax 11,15,312
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Computation of W.C. Requirement:
Sr.No.
Particulars Amount Rs.
1
Current Assets
Raw Material
3,64,780
2 Tools & Pack 1 month 9,166
3 Finished Goods (Closing Stock) 24,000
4 Debtors 7,12,500
Total Current Assets 11,10,446
Sr.No.
Particulars Amount Rs.
Current Liabilities
Creditors 7,43,893
Total Working Caital Requirement 3,66,553
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Projected Balance Sheet
Particulars Amt.Source of Funds:
Partners Capital
P&L A/c.
Secured Loan
Unsecured Loan
Current Liabilities
40,00,000
11,15,312
10,00,000
7,76,000
7,43,893
Total 76,35,205
Application of Funds:
Fixed Assets:
Gross Block 52,76,000Less: Depreciation 2,32,600
Current Assets:Stock 24,000Debtors 7,12,500Loan & Advance -Cash 17,61,716
Preliminary Expense
50,43,400
24,98,216
93,589
Total 76,35,205
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Cost of Project & Means of Finance
Particulars Amt.
Land & Site Development 5,50,000Building 3,26,000
Plant & Machine 36,00,000
Tools & Equipments 50,000
Electrification 3,00,000
Other Misc. Assets 4,50,000
Preliminary & Pre Operating
Expenses
2,00,000
Margin of Working Capital 66,513
Total 58,42,553
Means of Finance
Particulars Amt.
Partners Capital 40,00,000
Secured Loan (14%) 10,00,000
Unsecured Loan (14%) 8,42,553
Total 58,42,553
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Break Even Analysis
Break Even Analysis is a specific way of presenting and
studying the inter-relation between costs, volume, and profits. It provides
information to management in a most precise manner. It is an effective
and efficient financial reporting system.
The Break Even Analysis establishes relationship between
revenue and costs with respect to volume. It indicates the level of sales at
which costs and revenues are in equilibrium. The equilibrium point is
commonly known as the Break Even Point. The Break Even Point is that
point of sales volume at which total revenue is equal to total costs. It is a
no-profit, no loss situation.
Break Even Point = Fixed cost X 100
Contribution (Sales- Variable Cost)
= 27, 73,327
39, 36,640 (85, 50,000 46, 13,360)
= 70.45%
Sales Value of B.E.P. = B.E.P. x Sales
100
= 70.45 x 57,000
100
Sales Value of B.E.P. = 40,157 Boxes
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Ratio-AnalysisDebt/Equity Ratio:-
The relationship between borrowed funds and ownerscapital is a popular measure of the long-term financial solvency of a firm.
This relationship is shown by the debt-equity ratio.
The relationship between outsiders claims and owners
capital can be shown in different ways and accordingly, there are many
variants of the debt-equity (D/E Ratio).
The D/E ratio is an important tool of financial analysis to
appraise the financial structure of a firm. It has important implications from
the view point of the creditors, owners and the firm itself. The ratio reflects
the relative contribution of creditors and owners of business in its
financing. A high ratio shows a large share of financing by the creditors of
the firm, a low ratio implies a smaller claim of creditors.
Debt Equity Ratio = Debit
Equity
= 17, 76,000
51, 15,312- 93,589
= 17, 76,000
50, 21,723
= 035: 1
Where,
Debt includes Equity includes
# Secured loan
Partners capital
Unsecured loan Surplus
Preliminary
expenses
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Return on investment:-
The profitability ratios can also be computed by relating the
profits of a firm to its investments. Such ratios are popularly termed
as return on investments. Here, the profits are related to the total
capital employed.
The term capital employed refers to long-term funds supplied
by the creditors and owners of the firm.
A comparison of this ratio with similar firms, with the industry
average and over time would provide sufficient insight into how
efficiently the long-term funds of owners and creditors are being
used. The higher the ratio, the more efficient is the use of capital
employed.
Return on Investment = Net Profit after Tax x 100
Capital Employed
= 11, 15,312 x 100
67, 97,723
= 16.41Where,
Capital Employed includes
Secured Loan
Unsecured Loan
Partners Capital
Surplus
Preliminary Expenses
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Distribution: Food
Whole selling &
Retailing
At large part the food products value Chain is
distribution:
Efficiently getting the product.
In good condition to where.
It is convenient for the consumer to but it.
In a setting that is consistent with the brands image.
Manufacturers of snack food products have different
interests with respect to the availability of their products. For
convenience products such as biscuits it is essential that your
product be available widely, chances are that if a store does not
have a consumers preferred brand of biscuits, the consumer will
settle for another brand rather than taking the trouble to go to
another store.
Occasionally, however manufacturers will prefer
selective distribution since they prefer to have their products
available only in upscale stores.
Mfg. Wholesaler Retailer Consumer.
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M arket Development
Mkt. development involves creating or expanding a
mkt. to new or existing products and/or increasing the value of
these products. The strategy of the product will depend on the
current stage in the product life cycle. Once more people know, a
significant challenge is going to get more people to actually try the
product. This is due to vast choices of other products that
consumers can consume.
The strategic planning process in order to make good
investment decision with respect to how much to spend on mktg. &
how to allocate this spending among opportunities available e.g.
advertising & price promotions. It is useful to go through a strategic
planning process.
As this is a new product in the mkt. so, one has to see
that there should be cost reduction by improving the quality. So the
maximum use of available resources can work at this stage but
again here, the specialized product i.e. only cream & salty biscuits
will be produce. There will be a considerable beginning power
because of large quantities purchased. Firm can adopt new
technology and can develop research & develop department
efficiently that allow superior quality & performance.
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RISK FACTORSQuality Consciousness:
To provide real quality of the food products is very muchimportant. Because snack food item direct affects to the health ofthe consumer. So, to provide nutritious food is first & for mostthings to be considered. Any mistake in such thing can lead firm todestroy its reputation.
Natural condition:
The management of store-keeping should be flexible. Itmeans it should be protected by natural conditions like monsoon,winter or summer.
Because the main material use to make biscuit iswheat, a firm has to be dependent on the monsoon and the cropof wheat and ultimately price. Because as the production of wheatdecrease the demand get increase or remain constant but due toless supply of wheat, price gets up and lastly affect to snack foodmarket.
Finished Goods Preservation:-
The preservation of food finished products is also verychallengeable task for any production unit. Because the time ofstorage between the finished goods and transport it to theconcerned retailer is very risky task.
Test and Preferences:-
As we know that today the expectations of customersare growing day to day. So, to identify their test preference andput in front of them and again take feed back of it whether will itwork or not is also very complex task.
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Future Prospectus andconclusion
(1) All the Players- Old & New, Big and Small are
consciously building their brands. The biscuit market,
in both urban & rural India, is extremely brand
sensitive.
0
20
40
60
80
100
All
Biscuits
Marie Cre am s
Urban
Rural
(2) We will start on new & emerging segments like sugar
Free cream cakes and diet biscuits to fuel its growth.
(3) Analyst expects the mkt. to show exponentially in the
years to come per capital consumption in India is only
2 k.g. compared to 16 to 17 k.g. in the developed
markets.
(4) All the national and regional players are looking
forward to fast growth over the next few years. And
one thing seems certain at least for the foreseeable
future. The days of single company monopoly are
over. Indias cookie market will continue to be ruled by
many kings.
(5) The Salty- Snack market is also changing due to of
the introduction of the fat substitute olestra while the
success of the product is still being determined. There
is a lot of potential for future uses.
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Bibliography
Magazines:
0 Business Today (Oct. 9, 2006)0 Competition Success Review (Dec., 2006)
Web Sites:0 www.parleproducts.com0 www.thehindubusinessline.com
Books:
0 Production & Operation Management-Chunawalla Patel
0 Financial Management- By Khan & Jain
0 Financial Management- By I.M. Pandey
http://www.parleproducts.com/http://www.thehindubusinessline.com/http://www.parleproducts.com/http://www.thehindubusinessline.com/