suraj buscuit mentor 23-09-2006

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    A Product Project Report

    On

    K.K. Biscuit Industry

    Prepared by: Hirpara Anil V.

    Class: T.Y.B.B.A.

    Roll no.:__

    Seat no.:__

    Year: 2006-07

    CollegeGeetanjali College of Commerce & B.B.A. - RAJKOT.

    Submitted ToSaurashtra University Rajkot.

    Guided byProf.Nirav Joshi

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    PrefacePreparation of Project report is of a greater importance and

    while the matter comes of a Student of B.B.A. field, it becomes very

    industrial. As we know, today the era has totally changed. Practical

    knowledge is given more importance rather than that of theorical

    concept.

    In third year of B.B.A., Students have to make Project Report

    under the subject of Entrepreneurship and Management of

    Small Business. The main object behind the making of such

    project Report is to create and develop entrepreneurial skills of

    students.

    The SSI, sector producer more than 8000 item employing

    27.13 million people. Employment growth in the sector has been

    4.32% in 2004-05. Apart from this, The SSIs (Small Scale

    Industries) are blessed with advantages like operational Flexibility,

    Utilization of local H.R. (Human Resource) high propensity to adopt

    technology etc.

    As we know that the growth of SSI, (Small Scale Industries)

    have been noted considerable well and fast since last three to four

    years

    2

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    A cknowledgement

    This project Report Requires many things. I am

    thankful to Saurashtra University that it has implemented such a

    nice practical work for the student of B.B.A.

    I have received a generous help from many persons

    in conducting this report.

    First and foremost, I am grateful to Prof. Nirav Joshi

    and all other staff members of Geetanjali of commerce & B.B.A.

    college-Rajkot. for his masterly guidance, meticulous attention,

    scholarly criticisms, affectionate reprimands and perceptive

    suggestions without which this study would not have been possible.

    Words can not express my gratitude to my parents

    and other members of my family for all the help and

    encouragement, I have received from them.

    I thank my friends from the bottom of my heart for

    their concern & kindness.

    I owe a debt of gratitude to Mr. Abbas Merchant and

    all staff members (K.K. Biscuits Ind.-Shapar) for his valuablesuggestions & encouragement in pursuing of this work.

    Date: Yours Faithfully,

    Place: RajkotSign:

    3

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    Declaration

    I undersigned HIRPARA ANIL V. A student ofT.Y.B.B.A. of Geetanjali commerce & B.B.A.College- Rajkot,

    Declare that the project report is my own and has been carried out

    under the supervision of Prof. Nirav Joshi of Geetanjali commerce

    & B.B.A.College- Rajkot,

    This work has not been previously submitted to any

    other university for any examination.

    Date: - Sign. Of Student

    Place: Rajkot

    4

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    Index

    Sr. No. Particulars Page No.1. Snack food & Biscuit Industries

    2. Project at a Glance

    3. Partners Profile

    4. Time schedule of implementation

    5. Location

    6. Processing of Food Products

    7. The Quality Commitment

    8. Financial Analysis

    9. Break Even Analysis

    10. Ratio Analysis

    11. Marketing Feasibility & Development

    12. The Customer Confidence

    13. Risk Factors

    14. Future Prospectus and Conclusion

    15. Bibliography

    5

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    Project at a Glance

    (1) Name of the Concern:K.K. Biscuit Industry

    (2) Status:Small Scale Industry

    (3) Constitution:Partnership Firm

    (4) Date of Establishment:

    21st September , 2006.

    (5) Factory Location:Survey No. 332; Plot no. 4-3,Veraval (Shaper) Rajkot.

    (6) Registered Office:2/7, Gondal Road,Near Gurukul Temple,Rajkot- 360 002.Ph. No.:5590445/5590446

    (7) Promoters Name:(i) Jignesh B. Hirpara(ii) Bhavesh V.Kotdia(iii) Anil V.Hirpara(iv) Jignesh H.Sangani

    (8) Product:

    Salty & Sweet Biscuits

    Products

    7

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    (9) Proposed Installed Capacity:

    96,000 Boxes (perannum)

    (10) Proposed Capacity Utilization:

    57,600 Boxes (at 60%Capacity)

    (11) Total Project Cost:

    58, 42,553

    (12) Capital Composition:

    Term Loan: Secured 10, 00,000Unsecured 7, 76,000

    Promoters Capacity: 40, 00,000

    (13) Working Capital Requirement

    3, 66,553

    (14) Debt/ Equity Ratio: 0.35:1

    (15) Break Even Level: 40157 Boxes

    8

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    Partners Profile

    (1) Name: Jignesh B. Hirpara

    (2) Age: 24 years

    (3) Address:

    Amin Marg,

    Near Kalawad Road,

    Rajkot.

    (4) Education qualification: M.B.A. (Mktg.)

    (5) Responsibility:

    With a good communication ability and a little

    but effective experience in the field of marketing. Mr.

    Jignesh will handle the marketing department of the

    unit.

    (6) Experience:

    Mr. Jignesh is having a 1 years of experience

    in the marketing field of one of the F.M.C.G. Product.

    He is having the good communication ability and also

    having a deep study on consumer behavior.

    (7) Financial Contribution: 10,00,000

    (8) Profit Share: 25%

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    (1) Name: Bhavesh V.Kotdia

    (2) Age: 25 years

    (3) Address:New Meghani Nagar,Near Kamal Park,Rajkot.

    (4) Education qualification: M.Com.

    (5) Responsibility:

    He will handle all financial transactionsin this unit. He is much matured person and

    understands the importance of finance in any

    firm. Therefore, he will be at his best effort in

    this firm.

    (6) Experience & Background:

    Mr. Bhavesh is an M.com student andposses a 1 year of experience in the field of

    account. He was working as an accounting

    assistance in one firm.

    (7) Financial Contribution:10, 00,000

    (8) Profit Share:25%

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    (1) Name: Anil V.Hirpara

    (2) Age: 20 years

    (3) Address:3- Valkeshwar Society,Near Srinagar,Rajkot.

    (4) Education qualification: Graduate (B.B.A.)

    (5) Responsibility:

    As we all know H.R. is one of theprecious assets of any firm, Mr. Anil will be

    handling all H.R. related activities and with

    keeping the view of integrated management

    and look over all objects of Co. and its

    fulfillment.

    (6) Experience & Background:

    Though Mr. Anil is having no experience

    at all but having a good knowledge of the

    potential market of this (food industry) field. So,

    this knowledge will help him to make this unit

    run successfully.

    (7) Financial Contribution: 10, 00,000

    (8) Profit Share: 25%

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    (1) Name: Jignesh H.Sangani

    (2) Age: 27 years

    (3) Address:

    3- Kamal Park,Near Anand Garden,Rajkot.

    (4) Education qualification: M.B.A. (Operation Mgt.)

    (5) Responsibility:

    Mr. Jignesh has an ability to identify the

    market situation and found to be enthusiastic at

    work. He will be handling production

    department of the unit as well as quality control

    department.

    (6) Experience & Background:

    Mr. Jignesh is having a good experience

    in the field of production unit. He has two years

    of experience with Rahul Food Product

    industry.

    (7) Financial Contribution:

    10, 00,000

    (8) Profit Share:25%

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    Time Schedule forImplementation

    Sr.No.

    Particulars Starti ng

    Time

    Periodof

    Completion

    1. Collection of data about

    concern industry its current

    demand consumer

    preference Survey

    0 to 2 months

    2. Identify & fulfill the required

    primary finance

    2 to 3months

    3. Land & Site Selection 3 to 4months

    4. Construction of Building 4 to 6months

    5. Power and fuel

    Arrangement

    6 to 7months

    6. Installation of Plant &

    Machinery

    7 to 8months

    7. Selection of Raw Material

    Sources & Suppliers

    8 to 9months

    8. Laboratory installation 9 to 11months

    9. Starting of Production 12months

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    Location factors

    (1) Tax Benefit:-

    One reason why the location on has been selected

    over there was of the Tax Benefit. Because it is an industrial area.

    Tax Benefit is given to motivate entrepreneurs for expanding the

    business.

    (2) EASY LABOUR SUPPLY:-

    As the selected location is situated in rural area

    [shaper-Veraval] and the rate of lower class People are very high.

    There is an easy availability of labor at low wages, that ultimate

    reduce total cost of the product. So, the need of unskilled worker

    can fulfill easily.

    (3) SOCIAL RESPONSIBILITY:-

    It is again consider as a part of social responsibility.

    The location selected is far distance from the living area of people

    and we are providing employment to rural area.

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    (4) EASY AVAILABILITY OF RAW MATERIALS:-

    Raw material like Ghee, Maida flour etc. at the same

    time water, diesel, power, fuel is also available easily.

    (5) LARGE LAND AVAILABILITY:-

    Large plots of the land are available at area selected

    which makes factory to build separate area for store room, office,

    gate security office etc.

    (6) POWER:-

    As we know it is the foremost thing requires for

    production process. Here powers in terms of electrical diesel etc.

    are available, because factory is situated in an industrial area.

    There will be a sufficient power supply and the uniformity in

    getting supply can be maintained.

    (7) GOVT. SUBSIDIES & FACILITIES:-

    As the location selected is in the

    industrial area, govt. help by making capital, land, Water and

    power available at subsidies rates. The govt. may give such

    facilities as tax exemption, banking, insurance and postal facilities

    at low rates.

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    Processing of Food

    ProductsWhy do we process food?

    To convert to edible products

    To preserve

    To extend availability and provide accessibility

    To provide variety & choice

    To provide convenience

    To add value

    Unit Operations

    The processed involved in manufacturing food

    products are known as unit operations. These include:

    Storage e.g. keeping raw materials in good conditions.

    Cleaning e.g. removing foreign matter.

    Sorting / grading e.g. assessing the quality

    Size reduction e.g. firming, slicing, trashing

    Mixing looming.

    Heat transfer e.g. cooking & cooling.

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    Typical food process

    Most food which is manufactured goes through a

    number of common steps. The specific details of each may differbut the basic principles are the same.

    Source ingredients

    Delivery of ingredients

    Storage of ingredients e.g. in hoppers etc.

    Weigh and mix ingredients formulation

    Mixture shaped or formed e.g. cutting, rolling etc.

    Fillings added

    Finish applied

    Cooked

    Cooled

    Packaged and labeled

    Stored usually on pallets

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    Dispatched for transportation

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    T he QualityCommitment

    K.K. Biscuit industry is located at Strategic location for

    convenience and constant output and easy distribution. Industry

    has the latest machinery with automatic packing facilities.

    All products are manufactured under the most hygienic

    conditions. Great care is exercised in the selection and quality

    control of Raw Materials, Packing Materials and rigid qualityStandards are ensured at every stage of the manufacturing

    process. Each batch of biscuits is thoroughly checked by expert

    staff, using the most modern equipment.

    THE CUSTOMER CONFIDENCE:

    The consumer is the focus of all activities at K.K. Biscuit

    industry Maximizing value to consumers and forging enduring

    customer relationships are the core endeavors at K.K. Biscuit

    industry.

    Our efforts are driven towards maximizing customer

    satisfaction and this is in synergy with our quality pledge.

    K.K. Biscuit industry will strive to provide consistently

    nutritious & quality food products to meet consumers satisfaction

    by using quality materials and by adopting appropriate processes.

    To facilitate the above will strive to continuously train our

    19

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    employees and to provide them an open & participative

    environment.

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    Financial AnalysisLand & Building:

    The total land required for industry will be 3000 sq.

    feet and the rate per Sq. feet is Rs. 167 (166.67).

    Particulars Amount (Rs.)Rate Per Sq. Feet 166

    Total value of Land ( Rs. 167x 3000

    Sq. Feet)

    5,00,000

    Stamp Duty Registration Fee and

    Documentation Charge

    10,000

    Estimated Land Development

    Expenses

    40,000

    Total 5,50,000

    Build up area = 3000 Sq. feet x 80% = 2400 Sq. feet

    Sr.

    No.

    Particulars Sq. feet

    used

    Rate Per

    Sq. feet

    Total

    amt.1. Project & Shed

    (40%)960 150 1,44,000

    2. R. & D. Dept.(10%)

    240 120 28,800

    3. Office Area(20%)

    480 110 52,800

    4. Store Room(20%)

    480 130 62,400

    5. Cooling Room(10%)

    240 200 48,000

    Total 3,26,000

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    Plant & Machineries:-

    Sr.

    No.

    Name of

    Machine

    Amt. Qty. Total

    1. CoolingConveyor

    WithStacking

    25,00,000 1 25,00,000

    2. CreamMixer

    90,000 1 90,000

    3. Roller Cutting

    Machine

    70,000 1 70,000

    4. Oil SprayMachine

    90,000 1 90,000

    5. DoughMixer

    1,00,000 1 1,00,000

    6. BiscuitLuminator

    38,000 1 38,000

    7. BiscuitGrinder

    8,000 1 8,000

    8. Sugar Grinder

    1,00,000 1 1,00,000

    9. RoteryMouldingMachine

    5,00,000 1 5,00,000

    10. ExtraCutting

    Die-Roller

    1,00,000 1 1,00,000

    Total 36,00,000

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    Other Miscellaneous Fixed Assets:

    Sr. No. Particulars Amt.

    1. Furniture & OfficeEquipments

    1,50,000

    2. Laboratory / TestingEquipments

    2,00,000

    3. Fire Fighting Equipments 70,000

    4. Others 30,000

    Total Cost ofMiscellaneous FixedAssets

    4,50,000

    Preliminary & Pre- Operative Expenses:

    Total preliminary expenses will be of Rs. 2, 00,000

    which includes legal expenses. Commission & other

    miscellaneous expenses.

    Raw Material cost:

    Sr.No.

    Particulars Rateper k.g.

    / ltr.

    Req. perk.g. / ltr.Annum

    TotalAmt.

    1. Maida flour 6 Rs. 1,00,000 6,00,000

    2. Ghee 30 Rs. 30,000 9,00,000

    3. Soda biCarbonate

    3 Rs. 8,700 26,100

    4. Sugar 12 Rs. 75,000 90,000

    5. Salt 3 Rs. 1,500 4,500

    6. Oil 20 Rs. 10,000 2,00,000Total 72,20,600

    At 60% Capacity = 72, 20,600 x 60 %

    = Rs. 43, 32,360

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    Consumable & Spares:

    Sr. No. Description At 100%1. Lubricant 10,000

    2. Diesel 60,000

    3. Water 5,000

    Total 75,000

    At 60% Capacity = 75,000 x 60%

    = Rs. 45,000

    Man Power Requirement:

    Sr.No.

    Description NumbersRequire

    Monthlyincome

    PerHead

    (Annual)TotalAmt.

    1. R. & D.Department 2 10,000 2,40,000

    2. Skilled Persons 5 5,000 1,20,000

    3. UnskilledPersons

    20 3,000 7,20,000

    4. Accountant 1 5,000 60,000

    Total 11,40,000

    Skilled Persons includes store keeper, clerk cum computeroperator, sales purchase officer.

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    Administrative Expense:

    Sr. No. Description Total Amt.

    1. Traveling Expense 1,20,0002. Stationary Expense 5,000

    3. Telephone Expense 60,000

    4. Sundry Expense 60,000

    Total 2,45,000

    Selling Expenses:

    Sr. No. Description Total Amt.1. Packing Materials 60,000

    2. Freight 1,50,000

    3. Sales PromotionalExpense

    50,000

    Total 2,60,000

    Power Cost:

    Electricity and total cost at 100% capacity will beRs. 5, 00,000 and at 60% capacity Rs.3, 00,000.

    Plant & Maintenance cost:

    Plant & Maintenance cost will be Rs. 3,000 permonth. So the annual total amt. will be Rs. 36,000.

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    Electricity Cost:

    It will be Rs. 3, 00,000 provided to the firm.

    Depreciation:

    Sr.No.

    Particulars Actualcost

    Rate Amt.

    1. Building 3,26,000 10% 32,600

    2. Plant &Machinery

    36,00,000 25% 90,000

    3. Tools &Machinery

    50,000 25% 12,500

    4. Electrification 3,00,000 25% 75,000

    5. Office Furniture 1,50,000 15% 22,500

    Total 2,32,600

    Tools & Equipments:

    The total tools & equipments cost will be Rs. 50,000annually.

    Packing Expenses:

    Packing Expenses = Rs. 60,000

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    Capacity Utilization:

    Total daily production1000 K.g. x 16 hours

    Total annual Production8000 x 300 days

    60,000 packets of 200 gms.Will be produce.96,000 Boxesof 10 packets of 200 g.m. per

    Annum at 100% capacity.

    16000 kg.

    48, 00,000kg.

    Now,

    At 60% capacity,96,000 x 60

    100

    Total annual production at 60% capacitywill be 28,80,000 k.g. (57,600 boxes)

    57,600 Boxes

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    Statement ofProfitability

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    Installed Capacity ( No. of Boxes) 96,000

    Capacity Utilization 60%

    Production per annum ( no. of Boxes) 57,600

    Sales Per annum 57,000

    Total Sales Revenue ( 57000 x 150) 85,50,000

    Less:- Cost of production

    Raw material Cost 43,32,360

    Consumables 45,000

    Tools & Equipments 50,000

    Power 4,00,000

    Salary & Wages 11,40,000

    Preliminary Expense 40,000

    Repair & Maintenance 36,000

    Depreciation 2,32,600

    62,75,960

    Cost of Production 22,74,040

    Opening Stock of F inished GoodsO/P. of F.G. = 22,74,040

    57,600

    = Rs. 40 x 600 24,000

    Closing Stock of Finished Goods -

    Gross Profit 2,25,0040

    Less: Administration Expense 2,45,000Selling Expense 2,60,000 5,05,000

    Net Profit before int. & tax 17,45,040

    Less: int. on securitiesSecured 1,40,000Unsecured 1,17,957 2,57,957

    Net Profit Before Tax 14,87,083

    Less: Tax @ 25% 3,71,770

    Net Profit After Tax 11,15,312

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    Computation of W.C. Requirement:

    Sr.No.

    Particulars Amount Rs.

    1

    Current Assets

    Raw Material

    3,64,780

    2 Tools & Pack 1 month 9,166

    3 Finished Goods (Closing Stock) 24,000

    4 Debtors 7,12,500

    Total Current Assets 11,10,446

    Sr.No.

    Particulars Amount Rs.

    Current Liabilities

    Creditors 7,43,893

    Total Working Caital Requirement 3,66,553

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    Projected Balance Sheet

    Particulars Amt.Source of Funds:

    Partners Capital

    P&L A/c.

    Secured Loan

    Unsecured Loan

    Current Liabilities

    40,00,000

    11,15,312

    10,00,000

    7,76,000

    7,43,893

    Total 76,35,205

    Application of Funds:

    Fixed Assets:

    Gross Block 52,76,000Less: Depreciation 2,32,600

    Current Assets:Stock 24,000Debtors 7,12,500Loan & Advance -Cash 17,61,716

    Preliminary Expense

    50,43,400

    24,98,216

    93,589

    Total 76,35,205

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    Cost of Project & Means of Finance

    Particulars Amt.

    Land & Site Development 5,50,000Building 3,26,000

    Plant & Machine 36,00,000

    Tools & Equipments 50,000

    Electrification 3,00,000

    Other Misc. Assets 4,50,000

    Preliminary & Pre Operating

    Expenses

    2,00,000

    Margin of Working Capital 66,513

    Total 58,42,553

    Means of Finance

    Particulars Amt.

    Partners Capital 40,00,000

    Secured Loan (14%) 10,00,000

    Unsecured Loan (14%) 8,42,553

    Total 58,42,553

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    Break Even Analysis

    Break Even Analysis is a specific way of presenting and

    studying the inter-relation between costs, volume, and profits. It provides

    information to management in a most precise manner. It is an effective

    and efficient financial reporting system.

    The Break Even Analysis establishes relationship between

    revenue and costs with respect to volume. It indicates the level of sales at

    which costs and revenues are in equilibrium. The equilibrium point is

    commonly known as the Break Even Point. The Break Even Point is that

    point of sales volume at which total revenue is equal to total costs. It is a

    no-profit, no loss situation.

    Break Even Point = Fixed cost X 100

    Contribution (Sales- Variable Cost)

    = 27, 73,327

    39, 36,640 (85, 50,000 46, 13,360)

    = 70.45%

    Sales Value of B.E.P. = B.E.P. x Sales

    100

    = 70.45 x 57,000

    100

    Sales Value of B.E.P. = 40,157 Boxes

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    Ratio-AnalysisDebt/Equity Ratio:-

    The relationship between borrowed funds and ownerscapital is a popular measure of the long-term financial solvency of a firm.

    This relationship is shown by the debt-equity ratio.

    The relationship between outsiders claims and owners

    capital can be shown in different ways and accordingly, there are many

    variants of the debt-equity (D/E Ratio).

    The D/E ratio is an important tool of financial analysis to

    appraise the financial structure of a firm. It has important implications from

    the view point of the creditors, owners and the firm itself. The ratio reflects

    the relative contribution of creditors and owners of business in its

    financing. A high ratio shows a large share of financing by the creditors of

    the firm, a low ratio implies a smaller claim of creditors.

    Debt Equity Ratio = Debit

    Equity

    = 17, 76,000

    51, 15,312- 93,589

    = 17, 76,000

    50, 21,723

    = 035: 1

    Where,

    Debt includes Equity includes

    # Secured loan

    Partners capital

    Unsecured loan Surplus

    Preliminary

    expenses

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    Return on investment:-

    The profitability ratios can also be computed by relating the

    profits of a firm to its investments. Such ratios are popularly termed

    as return on investments. Here, the profits are related to the total

    capital employed.

    The term capital employed refers to long-term funds supplied

    by the creditors and owners of the firm.

    A comparison of this ratio with similar firms, with the industry

    average and over time would provide sufficient insight into how

    efficiently the long-term funds of owners and creditors are being

    used. The higher the ratio, the more efficient is the use of capital

    employed.

    Return on Investment = Net Profit after Tax x 100

    Capital Employed

    = 11, 15,312 x 100

    67, 97,723

    = 16.41Where,

    Capital Employed includes

    Secured Loan

    Unsecured Loan

    Partners Capital

    Surplus

    Preliminary Expenses

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    Distribution: Food

    Whole selling &

    Retailing

    At large part the food products value Chain is

    distribution:

    Efficiently getting the product.

    In good condition to where.

    It is convenient for the consumer to but it.

    In a setting that is consistent with the brands image.

    Manufacturers of snack food products have different

    interests with respect to the availability of their products. For

    convenience products such as biscuits it is essential that your

    product be available widely, chances are that if a store does not

    have a consumers preferred brand of biscuits, the consumer will

    settle for another brand rather than taking the trouble to go to

    another store.

    Occasionally, however manufacturers will prefer

    selective distribution since they prefer to have their products

    available only in upscale stores.

    Mfg. Wholesaler Retailer Consumer.

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    M arket Development

    Mkt. development involves creating or expanding a

    mkt. to new or existing products and/or increasing the value of

    these products. The strategy of the product will depend on the

    current stage in the product life cycle. Once more people know, a

    significant challenge is going to get more people to actually try the

    product. This is due to vast choices of other products that

    consumers can consume.

    The strategic planning process in order to make good

    investment decision with respect to how much to spend on mktg. &

    how to allocate this spending among opportunities available e.g.

    advertising & price promotions. It is useful to go through a strategic

    planning process.

    As this is a new product in the mkt. so, one has to see

    that there should be cost reduction by improving the quality. So the

    maximum use of available resources can work at this stage but

    again here, the specialized product i.e. only cream & salty biscuits

    will be produce. There will be a considerable beginning power

    because of large quantities purchased. Firm can adopt new

    technology and can develop research & develop department

    efficiently that allow superior quality & performance.

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    RISK FACTORSQuality Consciousness:

    To provide real quality of the food products is very muchimportant. Because snack food item direct affects to the health ofthe consumer. So, to provide nutritious food is first & for mostthings to be considered. Any mistake in such thing can lead firm todestroy its reputation.

    Natural condition:

    The management of store-keeping should be flexible. Itmeans it should be protected by natural conditions like monsoon,winter or summer.

    Because the main material use to make biscuit iswheat, a firm has to be dependent on the monsoon and the cropof wheat and ultimately price. Because as the production of wheatdecrease the demand get increase or remain constant but due toless supply of wheat, price gets up and lastly affect to snack foodmarket.

    Finished Goods Preservation:-

    The preservation of food finished products is also verychallengeable task for any production unit. Because the time ofstorage between the finished goods and transport it to theconcerned retailer is very risky task.

    Test and Preferences:-

    As we know that today the expectations of customersare growing day to day. So, to identify their test preference andput in front of them and again take feed back of it whether will itwork or not is also very complex task.

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    Future Prospectus andconclusion

    (1) All the Players- Old & New, Big and Small are

    consciously building their brands. The biscuit market,

    in both urban & rural India, is extremely brand

    sensitive.

    0

    20

    40

    60

    80

    100

    All

    Biscuits

    Marie Cre am s

    Urban

    Rural

    (2) We will start on new & emerging segments like sugar

    Free cream cakes and diet biscuits to fuel its growth.

    (3) Analyst expects the mkt. to show exponentially in the

    years to come per capital consumption in India is only

    2 k.g. compared to 16 to 17 k.g. in the developed

    markets.

    (4) All the national and regional players are looking

    forward to fast growth over the next few years. And

    one thing seems certain at least for the foreseeable

    future. The days of single company monopoly are

    over. Indias cookie market will continue to be ruled by

    many kings.

    (5) The Salty- Snack market is also changing due to of

    the introduction of the fat substitute olestra while the

    success of the product is still being determined. There

    is a lot of potential for future uses.

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    Bibliography

    Magazines:

    0 Business Today (Oct. 9, 2006)0 Competition Success Review (Dec., 2006)

    Web Sites:0 www.parleproducts.com0 www.thehindubusinessline.com

    Books:

    0 Production & Operation Management-Chunawalla Patel

    0 Financial Management- By Khan & Jain

    0 Financial Management- By I.M. Pandey

    http://www.parleproducts.com/http://www.thehindubusinessline.com/http://www.parleproducts.com/http://www.thehindubusinessline.com/