seminário usabilidade: ana veloso

46
"#$%&'() *)"+,-*'./) "+0%-"1(-' $#"-,2&-) [email protected] | 19.novembro.2009 +3456768489 ':4 -34597 ;97<3<

Upload: luis-pedro

Post on 15-Dec-2014

613 views

Category:

Education


4 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Seminário Usabilidade: Ana Veloso

!!!!!!"#$%&'()!*)"+,-*'./)!"+0%-"1(-'!$#"-,2&-)!

[email protected] | 19.novembro.2009

+3456768489!

':4!-34597!;97<3<!!

Page 2: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

K<:3E@C6@!C>!4A6L<!D4D97M!

Page 3: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

93K@9A9@!43!6:3E@CNO93M!

Page 4: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

39PC6@!43!6:3E@CNO93!D4@4!

K<:3E@C6@!!<CE@<!4A6L<!D4D97M!

Page 5: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Q6A9!&943<:3!RST!U@<8CKE3!'@9!V4@8!E<!+39!

G=!(9A97<D>9:E!W<KC393!<:!ES9!>4KS6:9!<@!3T3E9>=!

I=!%4@P9E!4C869:K93!KS4:P9!4:8!484DE=!

X=!(936P:6:P!C34579!D@<8CKE3!63!86YKC7E=!

Z=!%94>!3D9K64763E3!8<:[E!47\4T3!\<@]!6:!6:E9P@4E98!\4T3=!^=!(936P:!4:8!6>D79>9:E4_<:!8<:[E!47\4T3!>4EKS=!

`&C56:!a!*S63:977b!IJJcd!DD!ef!

Page 6: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Q6A9!&943<:3!RST!U@<8CKE3!'@9!V4@8!E<!+39!

G=!(9A97<D>9:E!W<KC393!<:!ES9!>4KS6:9!<@!3T3E9>=!

I=!%4@P9E!4C869:K93!9gD4:8!4:8!484DE=!

`&C56:!a!*S63:977b!IJJcd!DD!ef!

Page 7: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Q6A9!&943<:3!RST!U@<8CKE3!'@9!V4@8!E<!+39!

G=!(9A97<D>9:E!W<KC393!<:!ES9!>4KS6:9!<@!3T3E9>=!

I=!%4@P9E!4C869:K93!9gD4:8!4:8!484DE=!

X=!(936P:6:P!C34579!D@<8CKE3!63!86YKC7E=!

`&C56:!a!*S63:977b!IJJcd!DD!ef!

Page 8: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Q6A9!&943<:3!RST!U@<8CKE3!'@9!V4@8!E<!+39!

G=!(9A97<D>9:E!W<KC393!<:!ES9!>4KS6:9!<@!3T3E9>=!

I=!%4@P9E!4C869:K93!9gD4:8!4:8!484DE=!

X=!(936P:6:P!C34579!D@<8CKE3!63!86YKC7E=!

Z=!%94>!3D9K64763E3!8<:[E!47\4T3!\<@]!6:!6:E9P@4E98!\4T3=!

`&C56:!a!*S63:977b!IJJcd!DD!ef!

Page 9: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Q6A9!&943<:3!RST!U@<8CKE3!'@9!V4@8!E<!+39!

G=!(9A97<D>9:E!W<KC393!<:!ES9!>4KS6:9!<@!3T3E9>=!

I=!%4@P9E!4C869:K93!9gD4:8!4:8!484DE=!

X=!(936P:6:P!C34579!D@<8CKE3!63!86YKC7E=!

Z=!%94>!3D9K64763E3!8<:[E!47\4T3!\<@]!6:!6:E9P@4E98!\4T3=!^=!(936P:!4:8!6>D79>9:E4_<:!8<:[E!47\4T3!>4EKS=!

`&C56:!a!*S63:977b!IJJcd!DD!GJf!

Page 10: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Q6A9!&943<:3!RST!U@<8CKE3!'@9!V4@8!E<!+39!

G=!(9A97<D>9:E!W<KC393!<:!ES9!>4KS6:9!<@!3T3E9>=!

I=!%4@P9E!4C869:K93!9gD4:8!4:8!484DE=!

X=!(936P:6:P!C34579!D@<8CKE3!63!86YKC7E=!

Z=!%94>!3D9K64763E3!8<:[E!47\4T3!\<@]!6:!6:E9P@4E98!\4T3=!^=!(936P:!4:8!6>D79>9:E4_<:!8<:[E!47\4T3!>4EKS=!

`&C56:!a!*S63:977b!IJJcd!DD!ef!

Page 11: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

)!hC9!i!C3456768489j!U<@hCk!93EC8<3j!

Page 12: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

M!>C6E43!89l:6NO93!89!!"#$%&%'#'()

)*('%"+!`GHHHf!!"4TS9\!`GHHHf!!

)))),%(&"(-)./0012)!!!!$+,!`GHHHf!!

))))345).67772))889)

Page 13: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

&9863S!4:8!(C>43b!!"#$%&'&%(")*+,-"./"01%2+(+.3"4-1'56b!GHHHb!D=!Z!

m:"#$%&%;<!>94:3!ES4E!ES9!D9<D79!\S<!C39!ES9!D@<8CKE!K4:!8<!3<!hC6K]7T!4:8!94367T!E<!4KK<>D763S!ES96@!<\:!E43]3=n!

%S63!89l:6_<:!@93E3!<:!W<C@!D<6:E3d!

`Gf!+345676ET!>94:3!W<KC36:P!<:!C39@3o!!

`If!D9<D79!C39!D@<8CKE3!E<!59!D@<8CK_A9o!!

`Xf!C39@3!4@9!5C3T!D9<D79!E@T6:P!E<!4KK<>D763S!E43]3o!!

`Zf!C39@3!89K689!\S9:!4!D@<8CKE!63!943T!E<!C39=!!

Page 14: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

`,69739:b!IJJXf!SpDdqq\\\=C396E=K<>q479@E5<gqIJJXJcI^=SE>7!!

!,%(&"(-)./0012)

Page 15: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

m:"#$%&%;<!63!4!hC476ET!4p@65CE9!ES4E!43393393!S<\!943T!C39@!6:E9@W4K93!4@9!E<!C39=!%S9!\<@8!rC345676ETr!473<!@9W9@3!E<!>9ES<83!W<@!6>D@<A6:P!9439s<WsC39!8C@6:P!ES9!8936P:!D@<K933=!+345676ET!63!89l:98!5T!lA9!hC476ET!K<>D<:9:E3d!!

=(#>-#$%&%;<?!V<\!943T!63!6E!W<@!C39@3!E<!4KK<>D763S!5436K!E43]3!ES9!l@3E!_>9!ES9T!9:K<C:E9@!ES9!8936P:j!!

@AB%(-B<?!):K9!C39@3!S4A9!794@:98!ES9!8936P:b!S<\!hC6K]7T!K4:!ES9T!D9@W<@>!E43]3j!!

C(DE>#$%&%;<?!RS9:!C39@3!@9EC@:!E<!ES9!8936P:!4t9@!4!D9@6<8!<W!:<E!C36:P!6Eb!S<\!94367T!K4:!ES9T!@993E45763S!D@<lK69:KTj!!

@>>E>"?!V<\!>4:T!9@@<@3!8<!C39@3!>4]9b!S<\!39A9@9!4@9!ES939!9@@<@3b!4:8!S<\!94367T!K4:!ES9T!@9K<A9@!W@<>!ES9!9@@<@3j!!

4#F"G#BFE-?!V<\!D79434:E!63!6E!E<!C39!ES9!8936P:jm!

`,69739:b!IJJXf!SpDdqq\\\=C396E=K<>q479@E5<gqIJJXJcI^=SE>7!!

Page 16: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

3-;(>-#FE-#&)5>H#-%I#FE-)GE>)4;#-'#>'%I#FE-).3452))

-$)!HIZG"7"8$6/5/9+&1"$-:*+$-9-5.1";/$"/<&-"=/$>"=+.?"@+1*%(",+1A(%3".-$9+5%(1"BCD41E"

-$)!HIZG!u!U4@E3!XsH!u!GHcX!-$)!HIZG!u!U4@E3!GJsGv!u!GHHe!`PC68976:93!W<@!ES9!3<t\4@9!!

6:E9@W4K9!4:8!6:E9@4K_<:f!!-$)!HIZGb!D4@E9!GG!w")*+,%5&-"/5"01%2+(+.3"FA-&+G&%'/51"%5,"

H-%1*$-1"

ISO http://www.iso.org/iso/home.htm

Page 17: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

+345676ET!6:E9@:4_<:47!!3E4:84@83!

345)7/J6K66))

rx+345676ET!@9W9@3!E<y!ES9!9gE9:E!E<!\S6KS!4!D@<8CKE!K4:!59!C398!5T!3D9K6l98!C39@3!E<!4KS69A9!3D9K6l98!P<473!\6ES!9z9K_A9:933b!9YK69:KT!4:8!34_3W4K_<:!6:!4!3D9K6l98!K<:E9gE!<W!C39=r!!

345)61J0L))rVC>4:sK9:E9@98!8936P:!63!KS4@4KE9@6398!5Td!ES9!4K_A9!6:A<7A9>9:E!<W!C39@3!

4:8!4!K794@!C:89@3E4:86:P!<W!C39@!4:8!E43]!@9hC6@9>9:E3o!4:!4DD@<D@64E9!477<K4_<:!<W!WC:K_<:!59E\99:!C39@3!4:8!E9KS:<7<PTo!ES9!6E9@4_<:!<W!8936P:!3<7C_<:3o!>C7_s863K6D76:4@T!8936P:=r!

UPA - http://www.upassoc.org/usability_resources/about_usability/definitions.html

Page 18: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

-$)!HIZGb!D4@E!GGd!KS4@4KE9@6{4_<:!

!"#$%&'&()*"4?-"-I.-5."./"=?+&?"%"A$/,*&."&%5"2-"*1-,"23"1A-&+G-,"*1-$1"./"%&?+-@-"1A-&+G-,"6/%(1"=+.?"-J-&'@-5-11K"-<&+-5&3"%5,"1%'1;%&'/5"+5"%"1A-&+G-,"&/5.-I."/;"*1-L"

+,+-./+0+##M"4?-"%&&*$%&3"%5,"&/9A(-.-5-11"=+.?"=?+&?"*1-$1"%&?+-@-"1A-&+G-,"6/%(1N"

+1-&+0-)M"4?-"$-1/*$&-1"-IA-5,-,"+5"$-(%'/5"./".?-"%&&*$%&3"%5,"&/9A(-.-5-11"=+.?"=?+&?"*1-$1"%&?+-@-"6/%(1N"

#$.#2$-.30M"4?-"&/9;/$."%5,"%&&-A.%2+(+.3"/;"*1-N"

(M(BFN(-(""P<473!!!!!!!!!!!!!!!(AB%(-B<@93<C@K93!!!!!!!!!!!!!!!!!!!!!"#F"G#BFE-C39@!

Page 19: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

standard ISO 9241, part 11

ISO 9241, part 11, section 3: figure 1 - Usability framework

Page 20: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

-30(+4(5325"#+*"4?-"*1-$1K"6/%(1K".%1>1K"-:*+A9-5."B?%$,=%$-K"1/O=%$-"%5,"9%.-$+%(1EK"%5,".?-"A?31+&%("%5,"1/&+%("-5@+$/59-5.1"+5"=?+&?"%"A$/,*&."+1"*1-,N"

63785#)#(+9*"!"131.-9K"&/51+1'56"/;"*1-$1K"-:*+A9-5.K".%1>1"%5,"%"A?31+&%("%5,"1/&+%("-5@+$/59-5.K";/$".?-"A*$A/1-"/;"%&?+-@+56"A%$'&*(%$"6/%(1N"

P/.-M"4?-"&/5.-I."/;"*1-"&/51+1.1"/;".?-"6/%(1"/;".?-"=/$>"131.-9"%5,".?/1-"&/9A/5-5.1"/;".?-"=/$>"131.-9"=?+&?"%$-".$-%.-,"%1"6+@-5"=?-5"1A-&+;3+56"/$"9-%1*$+56"*1%2+(+.3=!

"#+7*"4?-"A-$1/5"=?/"+5.-$%&.1"=+.?".?-"A$/,*&.N"

:3$'*"!5"+5.-5,-,"/2Q-&'@-N"($#8*"4?-"%&'@+'-1"*5,-$.%>-5"./"%&?+-@-"%"6/%(N"

;73<"-(*"4?-"A%$."/;".?-"-:*+A9-5."B?%$,=%$-K"1/O=%$-"%5,"9%.-$+%(1E";/$"=?+&?"*1%2+(+.3"+1"./"2-"1A-&+G-,"/$"-@%(*%.-,N!

Page 21: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

!!*4E9P<@6{4NL<!89!D48@O93!89!C3456768489!d!!

!`Gf!%S9!C39!<W!ES9!D@<8CKE!`9W9K_A9:933b!9lK69:KT!4:8!34_3W4K_<:!6:!4!D4@_KC74@!K<:E9gE!<W!C39f=!

!`If!%S9!C39@!6:E9@W4K9!4:8!6:E9@4K_<:=!

!`Xf!%S9!D@<K933!C398!E<!89A97<D!ES9!D@<8CKE=!!!`Zf!%S9!K4D45676ET!<W!4:!<@P4:6{4_<:!E<!4DD7T!C39@sK9:E9@98!8936P:=!

Bevan, N.(2001) pag. 534

Page 22: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Bevan, N.(2001) pag. 534

*4E9P<@6{4NL<!89!D48@O93!89!C3456768489!!

Page 23: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

-$)!GXZJv!=!+39@!*9:E9@98!(936P:!

'84DE48<!84!+U'!SpDdqq\\\=CD433<K=<@PqC345676ET|@93<C@K93q45<CE|C345676ETq\S4E|63|CK8=SE>!!7!

Page 24: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

"iE<8<3!9!EiK:6K43!!

89!4A4764NL<!

Page 25: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

'A4764NL<!89!C3456768489))O9)P=O,@OC@,Q5)RR)3'(-FSB#TUE)'#")BE-'%TV(")'E);(";()

s  U@<E<K<7<!9g9KCNL<!8<!93EC8<!

s  -89:_lK4@!<!D@<8CE<!

s  )5}9K_A<!8<!E93E9!

s  *74@6lK4@!<3!D4@~>9E@<3!q!4E@65CE<3!4!4A4764@!!

s  '>569:E9!8<!E93E9!`K<:E@<748<!<C!:L<f!u!745<@4E�@6<!q!:L<!K<:E@<748<!u!K4>D<!s  $979KNL<!8<3!D4@_K6D4:E93!ÄÄ!89l:6NL<!8<!D9@l7!ÄÄ!K4@4KE9@6{4NL<!U'!

s  -84893!

s  Åi:9@<!s  06E9@4K64!s  U@9W9@k:K643!s!D@<8CE<!s  &974NL<qC3<!s!D@<8CE<!s  ====!!

`U@99K9b!IJJGf!a!`(6gb!IJJZf!

Page 26: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!U &)%)*) 0) !() ! # $ %+() !

Page 27: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

http://www.laurasmith.info/index.php

'"Ç - #,% # ! () ! % # $ % # ! !

Page 28: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!'"Ç - #, % # ! () ! % # $ % # ! !

Page 29: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!'"Ç - #, % # ! () ! % # $ % # ! !

Page 30: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

%93E9!89!C3456768489))W9)C@Q5X54)RR)4(&(BTUE)'#");YB-%B#").;YB-%B#");(";()Z);YB-%B#")'()>(BE&+#)'()'#'E"2)s  %iK:6K43!E93E9!!

!4A4764NO93!4:47É_K43!9!S9C@É3_K43o! !!!K<P:6_A9!\47]ES@<CPSo!!K<:E9gEC47!6:hC6@To!!!<539@A4NL<!ÄÄ!86@9KE4!Ä!6:86@9KE4!Ä!D4@_K6D4:E9!Ä!:L<!D4@_K6D4:E9o!!!9:E@9A63E43!ÄÄ!Å@CD<!Q<K47!`U'fo!!!D@<E<K<7<3!A9@5463!`%S6:]6:P!'7<C8!U@<E<K<7o!ÑC93_<:!'3]6:P!U@<E<K<7fo!!363E9>43!89!@9P63E<!84!6:E9@4KNL<!`P@97S4b!363E9>4!$Rf!

`U@99K9b!IJJGf!a!`(6gb!IJJZf!

Page 31: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Page 32: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!& # $+ 0%'() !( # ! +"' ! ',' 0 - $ # ! m *),% # Ö %+' 0 ! - ,Ñ+ - &Ü n !

Page 33: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

%93E9!89!C3456768489))W9)C@Q5X54)RR)4(&(BTUE)'#");YB-%B#"!s  %iK:6K43!89!@9K<7S4!89!848<3!!

!P@4A4NL<!?C86<qAÉ89<o!P@97S43!89!<539@A4NL<o!!9:E@9A63E43!!! !Ä!PC6L<!ÄÄ!76A@9!á!39>6s93E@CEC@48<!á!93E@CEC@48<!! !Ä!E@4:3K@6NL<!ÄÄ!4:47639!89!K<:E9à8<!!hC93_<:?@6<3!!! !Ä!D9@PC:E43!ÄÄ!459@E43!<C!W9KS4843!! !Ä!D@iqD�3!3933L<!! !Ä!93K4743!ÄÄ!9gK7C6@!`Ü93!w!,<!s!(<:[E!]:<\f!ÄÄ!K74336lK4@!`@4_:Pf!ÄÄ!<@89:4@!`@4:]6:Pfo!93K<7S4!>à7_D74!s!76]9@E!<C!86W9@9:K647!39>~:_K<!

s  U74:<!89!E93E9!s  &9K<7S4!89!848<3!

`U@99K9b!IJJGf!a!`(6gb!IJJZf!

Page 34: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

&',â -,Å ! $ *' 0 # $ !

&'% - ,Å ! $ *' 0 # $ !

Page 35: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!0 - â # &% ! $ *' 0 # $ !

$ #"',% - * ! ( - Q Q # & #,% - ' 0 !

Page 36: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

%93E9!89!C3456768489))[9)*@4:=QOX54)RR)O-#&%"()()%-;(>\>(;#TUE))

s  ':?7639!9!$É:E939!

s  (63KC33L<q6:E9@D@9E4NL<!8<3!@93C7E48<3!

s  'D@939:E4NO93!89!K<:K7C3O93q3CP93EO93!@9K<>9:84NO93!!

`U@99K9b!IJJGf!a!`(6gb!IJJZf!

Page 37: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

'A4764NL<!4:47É_K4!!K<>D<:9:E93!>9E<8<7�P6K43qD@<K933C463d!

D@<8CE<!F!K<:E9gE<!89!C3<!F!Dà576K<!47A<!F!<5}9K_A<3!!

E4@9W43q4KNO93!F!>iE@6K4!

EiK:6K43!E93E9!ÄÄ!EiK:6K43!@9K<7S4!848<3!F!D@<K9334>9:E<!

D@<579>43!689:_lK48<3!F!3CP93EO93!

#g9>D7<!äD6K<!86339@E4NL<qD@<}9KE<q93E?P6<d!8939:A<7A6>9:E<!89!D@<E�_D<!

Page 38: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

'A4764NL<!S9C@É3_K4!K<>D<:9:E93!>9E<8<7�P6K43qD@<K933C463d!

D@<8CE<!F!K<:E9gE<!89!C3<!F!Dà576K<!47A<!ÄÄ!93D9K64763E43!`Z!93D9K64763E43f!<5}9K_A<3!F!S9C@É3_K4!89!@9W9@k:K64!`K<:}C:E<!89!D@6:KÉD6<3f!!

V9C@É3_K43!!`,69739:b!GHHZfb`$S:9689@>4:b!GHHvfb!`ã<@84:b!IJJGf!

EiK:6K43!@9K<7S4!848<3!F!@974E�@6<!D@<579>43!689:_lK48<3!F!3CP93EO93!

#g9>D7<!äD6K<!86339@E4NL<qD@<}9KE<q93E?P6<d!4:47639!D@<8CE<!u!9A<7C6@!

Page 39: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

`$S:9689@>4:b!GHHvf!

S9C@É3_K43!$S:9689@>4:!`P<789:!@C793f!

åG!s!D@6:KÉD6<!s!86A9@368489!`C_76{48<@93!9!K<:E9gE<3!89!C_76{4NL<f!!!!!!!!!!!!!!!!!D9@l7!8<!C_76{48<@!!!!!!!!!!!!!!!!!K<:E9gE<!89!C_76{4NL<d!D9@l7!89!E4@9W43b!93_7<3!89!6:E9@4KNL<!>463!489hC48<3!åI!s!D@6:KÉD6<!s!@9P@43!89!<C@<ç!!!!! !K<:363E9:E9!!!!! !D@9A9@!:ÉA963!89!C_76{4NL<!86W9@9:E93!!!!! !W99854K]!!!!! !<@P4:6{4@!4!39hCk:K64qP@CD<!89!E4@9W43!9>!K<:K<@8~:K64qK<9@k:K64!K<>!43!

WC:NO93!!!!! !D@9A9:NL<!9!@9KCD9@4NL<!89!9@@<!!!!! !D9@>6_@!4KNO93!@9A9@3ÉA963!!!!! !>4:E9@!<!K<:E@<7<!:<!C_76{48<@!!!!! !@98C{6@!E4g4!89!93W<@N<!89!>9>�@64!KC@E<sD@4{<!`vé!I!@9P63E<3!89!6:W<=f!åX!s!D@6:KÉD6<!s!9A6E4@!9q<C!>6:6>6{4@!<!6>D4KE<!8<!9@@<!

Page 40: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

S9C@É3_K43!,69739:!`GJf!

G=!A63656768489!8<!93E48<!8<!363E9>4!

I=!K<>D4_56768489!K<>!<!K<:E9gE<!X=!K<:E@<7<!8<!C_76{48<@!

Z=!K<:363Ek:K64!P9@47!

^=!D@9A9:NL<!89!9@@<3!

e=!A63656768489!K<:3E4:E9!8<3!979>9:E<3!6>D<@E4:E93!

v=!è9g656768489!9!9lK6k:K64!:<!C3<!

c=!93Ei_K4!9!>6:6>4763><!

H=!D@9A9:NL<b!864P:<3_K<!9!@9KCD9@4NL<!89!9@@<3!

GJ=!4}C84!9!8<KC>9:E4NL<!

SpDdqq\\\=C396E=K<>qD4D9@3qS9C@63_KqS9C@63_K|763E=SE>7!!

Page 41: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

`ã<@84:b!IJJGf!

S9C@É3_K43!ã<@84:!`GJf!

G=!*<:363Ek:K64!

I=!*<>D4_56768489!X=!*<:3689@4NL<!8<3!@9KC@3<3!8<!C_76{48<@!

Z=!Q99854K]!

^=!U@9A9:NL<!9!@9KCD9@4NL<!89!9@@<3!

e=!*<:E@<7<!8<!C_76{48<@!

v=!*74@9{4!A63C47!84!6:W<@>4NL<!

!c=!#3E45979K9@!D@6<@684893!89!WC:K6<:4768489!9!89!6:W<@>4NL<!

!H=!%@4:3W9@k:K64!K<@@9KE4!89!E9K:<7<P64!

!GJ=!QC:NO93!9gD76K6E43!

Page 42: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

U@<l336<:463!89!

+3456768489!!

Page 43: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

`ÅC776]39:b!IJJef!

ê  U@<l336<:463!84!C3456768489!w  8936P:!`P9@4@!3<7CNO93!89!8936P:!89!6:E9@4KNL<f!w  K<:S9K9@!5?36K<3!V*6!w  K<:S9K9@!9:P9:S4@64!$Rq363E9>43!w  K<:S9K9@!W9@@4>9:E43!8939:A<7A6>9:E<!w  K<>D9Ek:K643!9>!>iE<8<3!89!4:47639!89!K<:E9gE<3!!w  K<>D@99:89@!4!E@4:3863K6D76:4@68489!w  8936P:!

ê  '33<K64NL<!U<@ECPC934!89!D@<l336<:463!89!C3456768489!!!SpDdqq\\\=C3456768489=<@Pq!!!*<:W9@k:K64!864!GG!89!,<A9>5@<!(64!"C:8647!84!+3456768489!IJGJd!r*<>C:6K4NL<n!!u!SpDdqq\\\=\<@78C345676ET84T=<@Pq!

ê  +U'!!SpDdqq\\\=CD433<K=<@PqC345676ET|@93<C@K93qD8q!!

Page 44: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

http://www.usabilityprofessionals.org/conference/2011/submissions/conf_theme.html

Page 45: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

\#\(>)\>E;E;<\()!"#$%&%;<);(";).L?1]2)ê  SpDdqq5@=T<CEC59=K<>q\4EKSjAëDD:&Ñ(JePPÜ!!

:"(>K[(-;(>(')X("%H-)5N(>N%(^)K)X("%H-)_#&`;+>E!H+).6?072)SpDdqq\\\=T<CEC59=K<>q\4EKSjAëKvH,Q#%g0U"a,&ëG!!

[#>((>)_($)4%;():"#$%&%;<)Q(";)70/1).6?6a2)ê  SpDdqq5@=T<CEC59=K<>q\4EKSjAë$Q\+|@A"Ç4#aW94EC@9ë@974E98!

:"#$%&%;<)Q(";?)[#D\!")bEE')_($"%;().J?662)ê  SpDdqq5@=T<CEC59=K<>q\4EKSjAë7s)*G|Ñg-8\aW94EC@9ë@974E98!

P>("%'(-F#&)[#-'%'#;())_($)4%;():"#$%&%;<)O-#&<"%").L?a62)ê  SpDdqq5@=T<CEC59=K<>q\4EKSjAë^U&V>{íÑZ:#aW94EC@9ë@974E98!!

Page 46: Seminário Usabilidade: Ana Veloso

!!!!!!"*""!=!$9>6:?@6<!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!46ABC4=DE!F!GH=:<A9>5@<=IJGJ!

Ç6576<P@4l4!!'74:!(6gb!ã4:9E!Q6:74Tb!Å@9P<@T!(=!'5<\8b!&C33977!Ç9479b!`IJJZf!VC>4:!*<>DCE9@!-:E9@4K_<:!U@9:_K9!V477!Ç9A4:b!,=`IJJGf=!-:E9@:4_<:47!3E4:84@83!W<@!V*-!4:8!C345676ET=!R5.N"SN"T*9%5UV/9A*.-$"F.*,+-1K!^^b!^XX!w!^^I=!ÅC776]39:b!ã=b!Ç<6A69b!-=!a!Å<@4:33<:b!Ç=!`IJJef=!+345676ET!D@<W9336<:473!w!KC@@9:E3!D@4K_K93!4:8!WCEC@9!

89A97<D>9:E=!R5.-$%&'56"=+.?"&/9A*.-$1K!Gcb!^ec!w!eJJ=!ã<@84:b!U=!`IJJGf=!':!-:E@<8CK_<:!E<!+345676ET=!%4T7<@!a!Q@4:K63=!

0T:KSb!U=!a!V<@E<:b!$=!`GHHHf=!W-2"F.3(-")*+,-M"X%1+&",-1+65"A$+5&+A(-1";/$"&$-%'56"W-2"1+.-1=!,9\!V4A9:d!Ü479!+:6A9@36ET!U@933=!SpDdqqD4E@6K]7T:KS=:9EqDC576K4_<:3q6:89g=SE>7!

"4TS9\b!(=!`GHHHf=!4?-"01%2+(+.3"856+5--$+56"Y+;-&3&(-M"!"#$%&''/5-$Z1"T%5,2//>";/$"01-$"R5.-$;%&-"D-1+65N5"<@P4:!â4CW>4::!UC5763S9@3o!G3E!986_<:b!-$Ç,d!G^^ceJ^eGZb!DD!^ZI=!

,69739:!ã=`GHHZf=!m%9:!+345676ET!V9C@63_K3nb!C396E=K<>sU4D9@3!4:8!#334T3b!GHHZb!SpDdqq\\\=C396E=K<>qD4D9@3qS9C@63_KqS9C@63_K|763E=SE>7!

U@99K9b!ã=!`IJJJf=!):76:9!*<>>C:6_93d!$CDD<@_:P!$<K645676ETb!(936P:6:P!+345676ET=!R679Tb!-$Ç,d!JsZvGscJ^HHscb!DD!ZXH=!

&C56:!ã=!a!*S63:977!(=!`IJJcf=V4:85<<]!<W!C345676ET!E93_:Pb!R679Tb!-$Ç,d!HvcsJsZvJsGc^ZcsXb!DD!Xce=!

$S:9689@>4:b!Ç=`GHHvf!D-1+65+56".?-"01-$"R5.-$;%&-M"F.$%.-6+-1";/$"8J-&'@-""T*9%5UV/9A*.-$"R5.-$%&'/5N5'8863<:sR9379T!UC5!*<o!X@8!986_<:b!-$Ç,d!JIJGeHZHvIb!DD!eXc=!

+345676ET!U@<W9336<:47!'33<K64_<:!SpDdqq\\\=CD433<K=<@Pq!!+345676ET,9E!s!SpDdqq\\\=C345676ET:9E=<@PqS<>9=SE>!!