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Restricted © Siemens Brazil 2015 Realize innovation.

Seminário Brasil-Alemanha de Inovação,12/Nov/2015

Painel: Indústria do Futuro Tecnologias como alavanca para aumento de produtividade

José Borges Frias – Head of Strategy, Market Intelligence and Business Excellence of Siemens Brazil

Restricted. Siemens Brazil 2015.


Relentless Innovation

Smart products are everywhere

Products are getting smarter…



Increased complexity with shorter market windows

…and more complex


Smart Products are Everywhere

01

10

11

01

10

01

10

11

01

10

1

Printed, self driving cars

Pilotless planes

Individual implants

Self-optimizing energy supply

Innovations are accelerating every industry….


Innovation Can Transform an Industry

Auto makers are developing advanced driver assistance systems.

Current Innovation


Innovation Can Transform an Industry

Future Transformation?

New players will leverage driverless cars to drive shared mobility.


Transforming the Innovation Process

Changing the way ideas come to life Changing the way products are realized

3D Printing Advanced robotics

Systems-driven product

development

Crowdsourcing design


The main challenges and drivers in the industrial environment

Increasing competitiveness

Enhance flexibility

Individualized production with higher productivity

Reduce time to market

Shorter innovation cycles with more complex products

Increase efficiency

Energy and resource efficiency

with global operations


Digitalization

The vision of Industrie 4.0

Communication requirements

Dynamic production network Flexible value chains with

information available in real time across

company boundaries based on powerful

Manufacturing Operations

Management

Cyber-physical systems Production units with complete virtual

representation (“digital twin”) enable

migration toward “plug 'n' produce”

integration of automation

Fusion of virtual and real

world Integration of product design and

production engineering based on a

common Digital Enterprise Platform

Digitalization requires a holistic approach:

Digitalization is more than a technology, it requires a strong focus on future customer needs, changes in

business models and internal & external collaboration. It needs a cultural change.


The Strategy for Realizing Innovation

Digitalization weaves a digital thread

through the entire value creation chain

Digitalization changes everything


Technology drivers changing paradigms, enabling digitalization

Digital Enterprise

Company-wide challenges require Holistic Solutions

1 2 3 5 4

Product design

Production planning

Production engineering

Production execution Services Internet

of Things

Advanced

Robotics

Cloud

Technology

3D Printing

Technology

Knowledge

Automation



Increased complexity with shorter market windows


In the past:

Now:

8 Years 11 Years

3 Years 6-8 Years

Development Production


Increasing complexity leads to new value systems

Pro

duct

volu

me

Product variety

1850

1913

1955

1980

2000

Mass production

e.g. smartphone

e.g. 3D printing

e.g. BMW vehicle configurator

e.g. VW Käfer

„People can have the Model T in

any color − so long as it‘s black.“

Henry Ford (1913)

Based on: The Global Manufacturing Revolution; sources: Ford, beetleworld.net, bmw.de, dw.de


Energy- and resource-efficiency

are decisive cost factors

Energy is often the single biggest cost factor in energy-intensive industries

57% Aluminum

47% Cement

29% Paper

27% Basic chemicals

In Europe, industry

accounts for about

25% of end energy usage

Energy prices for industry expected to rise some

70% by 2030

36% Steel


Industrie 4.0 value add

Estimated value add potential for German industries (%; 2015 vs. 2013)

Source: Bitkom; Roland Berger


How Digitalization is transforming our world

Digitalization boosts GDP

leads to a 0.75% rise

in per capita GDP and

1% reduction in

unemployment rate.

10% increase in

the Digitalization

level of a country

Source: IDC's Digital Universe Study, sponsored by EMC, December 2012


Optimized Factories

Flexible Part Manufacturing through Manufacturing Innovation

Hybrid Manufacturing Digital Enterprise Solution

Innovative Part

Manufacturing

through

combination of

additive

Manufacturing

and Milling

Combines additive and subtractive manufacturing

Provides engineering tools for innovative NC Process

Based on technology Partnership with DMG MORI


Hybrid Manufacturing:

Think it. Model it. Make it.

Restricted © Siemens AG 2013 All rights reserved. siemens.com/answers

Merci

Danke

Th

an

k y

ou

Merci

Merci

Gracias

Thank you

Grazie

Danke

Gracias

Th

an

k y

ou

Obrigado

Obrigado

Obrigado

Gracias

Grazie

Thank you

Obrigado

Gracias

Danke O

bri

gad

o

Dan

ke

Restricted © Siemens AG 2013 All rights reserved. siemens.com/answers

José Borges Frias Junior

Head of Strategy, Market Intelligence & Business Excellence

Siemens

Digital Factory and Process Industries and Drives

e-mail: [email protected]

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