os editores de moda em revista: um estudo de caso sobre o site erika palomino e a revista elle

8/9/2019 Os editores de moda em revista: um estudo de caso sobre o site Erika Palomino e a revista Elle

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Abyfuhmj Xmhafilif Eulxa`faul if Fxyvimx Abyfuiaxha{àblufx il HmjvbahlmW Hmbcufxxm if Habhalx il Hmjvbahlm bl Ufcam Xv` E`vjfblv 57 l 8; if jlam if 5;;1

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bl bxal if nlyvulu lbbhamx ilx hm`ffx il {uwajl fxylm f leaxhmaylul`cvjlx lxxablyvulx bm xfcjfbym nfjababm omublax ufx{mbx~fax v`yajljfbyflifuaulj if nmujl {mvhm huyahl f `f~albl nfeuf ilx nlxgamb sffdx f~fbymx{vuljfbyf hmjfuhalax iaxnlulimx fj nlymx omubl`xyahmx"

hfuym |vf fxyaàxylx f cuanfx fj cful` yj m meofya~m if ~fbifu f hmj lx lcbhalx if

jlbf|vaj jlbyj {ufmhv{lfx jlax fxyyahlx f hmjfuhalax f jfbmx jmulax" Bm fbylbym l

huyahl |vf l aj{ufbxl bmyahamxl bm yfj m iaufaym if fx|vfhfu m hmbyulym xmhal` hmj xfvx

`faymufx" Uf~axylx fx{fhalàzlilx fj Jmil.Ef`fzl yj hmj{umjaxxmx ianfufbhalimx m{fulj fj

nlawl {u{ual jfam hljabgm fbyuf m omublàxjm f l {umjmm hmjfuhal` 'IABFX 5;;> {" ;5!"

[mu mvyum `lim fj mvyum hlj{m {mifj xfu ufx{mbx~fax {mu lovilu hualimufx l fj{`lhlu

bm jfuhlim {f`m nlym if xvlx umyablx abyfunfuaufj bl ~axaeaàilif-{veàhazlm ilx hm`ffx" M

{l{f` imx fiaymufx hmbxaifulim f xf aj{f if nmujl jlax h`lul fj l`cvjlx ufcafx im jvbim

jfamx?


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6

hmjm fj uf~axylx if hauhv`lm jvbial` bmuyf*ljfuahlblx f fvum{alx" Xfcvbim l fiaymul C`mual

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Fj [luax f Bm~l Qmud l huyahl il fiaymul if jmil ifyfujabl m |vf ~la ~fbifu" Yfj vj{fxm hmjfuhal` bm xvhfxxm il hm`fm" L|va yljej" ^fom hmj ufx{mbxleaàilif l huyahl

if vj ifxna`f" ^mh fxy jfwfbim hmj xfax jfxfx lbyfx 'bm {uf{lum il hm`fm! f xfaxjfxfx {lul nufbyf '|vlbim l abixyual ~a~f il hm`fm!

Mx fiaymufx if jmil bfxyl ~al xm yaimx hmjm mx lymufx xmhalax axym lcfbyfx

ufx{mbx~fax {f`l ianvxm ilx uf{ufxfbylfx if {liufx f jmif`mx if jmil-ef`fzl f mx

ufx{mbx~fax ifbyum imx ~fhv`mx {f`mx xfbyaimx mnfuylimx" F`fx xm mx f`mx nvbiljfbylax fbyuf l

{umivm hv`yvul` f l hauhv`lm imx {umivymx ajlcfbx aialx yfbibhalx |vf abyfunfufj

iaufyljfbyf bm hah`m il jmil*jfuhlim"

Lm uflàzlufj xfv yulel`gm bm abyfuamu if ~fhv`mx fj {luyahv`lu labil |vf cful`jfbyf

fxyfolj fj vjl xayvlm xmhal` ianfufbhalil imx `faymufx m nlzfj abxfuaim bm hmbyfwym xham*

gaxyuahm if |vf {luyaha{lj bl |vl` yljej xm hmbxvjaimufx f {umivymufx if xfbyaimx fj

hmjvj il hv`yvul eulxa`faul `lyabl jvbialàzlil fyh" Xm omublàxylx xvejfuxmx fj umyablx

{umivya~lx f fj vjl xuaf if hiacmx f aifm`mcalx {fxxmlax f {umnaxxamblax f hmj ianfufbyfx

lx{aulfx f {umofymx 'ylbym {fxxmlax hmjm xmhalax! |vf bm xm meuaclymualjfbyf {ufyfuaimx {f`l

`cahl fhmbjahl"

[mu xvl ~fz fxym fb~m`~aimx fj vj hmbyfwym f vjl fxyuvyvul hmjfuhal` if {umivm hmj

nvbfx ianfufbhalilx fj |vf lx ifhaxfx mefifhfj l vj {lium if gafulu|val |vf aj{fif

l`cvjlx nmujlx if fw{ufxxm f ifhaxm {mu fwfj{`m" Hmbxaiful*xf fbym |vf mx hmbyfimx f

ajlcfbx bfxyf xfcjfbym omubl`xyahm xayvlj*xf bvjl iabjahl if hmbiafx fxyuvyvulax

fhmbjahlx xmhamhv`yvulax f uf`lhamblax l`j if fb~m`~fu {uyahlx geaymx ifhaxfx f m{fx

bm bfhfxxlualjfbyf hmbxhafbyfx mv ulhamblax hmjm ifxylhljmx"

Bl `cahl il {umivm omubl`xyahl hmbxaifuljmx {muylbym ymjlbim Jluyb*Eluefum '


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Nma lyul~x il ~axm f fbnm|vf imx {umnaxxamblax xmeuf m xfv yulel`gm hmjm fiaymufx if jmil

|vf l{umnvbiljmx mx ifelyfx xmeuf l hmbxyuvm ilx bmyhalx bfxyl fiaymual blx ivlx {uabha{lax

uf~axylx fx{fhalàzlilx bm xfcjfbym '^mcvf f F``f! f bm xayf il Fuadl [l`mjabm vjl ilx jlax

hmbhfayvlilx nlxgambaxylx f {umnaxxamblax il jmil bm {lx"

Fj evxhl imx hljabgmx? l jfymim`mcal il {fx|vaxl

[luyabim if vj uf~axm eaeàmcunahl xmeuf jmil f m {l{f` im fiaymu bm omublàxjm f xvlx

yulbxnmujlfx uflàzljmx abahal`jfbyf vjl lbàxf fw{`mulyual if ~fhv`mx fx{fhalàzlimx

{lul fbym hmbh`vaujmx l ifàjaylm im hmu{vx" L {luyau im hfbuam im jfuhlim fiaymual` im

omublàxjm if jmil eulxa`faum


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3

l hmefuyvul imx ~fhv`mx {uamuazl f l ifnabam ilx {lvylx" Bfxxl {fux{fhya~l lx ufn`fwfx f

lb`axfx {fu{lxxlulj lx {mxx~fax abyfunfubhalx imx fiaymufx if jmil blx ifhaxfx bm hlj{m il

jmil l {luyau im hmbgfhajfbym imx nlymufx ifnabaimufx if xvlx ifhaxfx 'f fxyulycalx!

Fiaylu iaylu jmil= M {l{f` im fiaymu bm xayf Fuadl [l`mjabm f bl uf~axyl F``f

M gyy{?--sss"fuadl{l`mjabm"hmj"eu 'xayf F[! vj imx jlax ufhmbgfhaimx


8/15


7

hmbnmujf fw{àhl Xucam l`j if yfu xfj{uf abnmujlfx uf`f~lbyfx if ymimx mx lxxvbymx |vf

bmx abyfufxxlj? jmil jxahl bmayf luyf yfhbm`mcal habfjl f fyh"

Abif{fbifbyf il fiaymual mv xfm fbyuf mx {uabha{lax huayuamx if bmyahaleaàilif im xayf

F[ xfcvbim Xucam Ljlul` fxym m abvxaylim m l`hlbhf m nmhm bm `faymu ymjlbim vj hvailim

fx{fhal` hmj lx lxxfxxmualx ilx jluhlx f xfvx fwh`vxa~mx abyfufxxfx fj ~axaeaàilif" L fxyfufx{faym f`f hmjfbyl?

Xfcvajmx jvaym bmxxl xfbxaeaàilif yljej" \vlbim yfj hlul mv {lufhf xfu `fcl` cfulabyfufxxf f ~aul {lvyl" \vlbim {lufhf hmb~fuxl jm`f fbum`lm mv {ufyfbxlm ifjlax l cfbyfhmxyvjl ifuuvelu" Fv {luyahv`lufbyf ymjm elxylbyf hvailim hmj lx xvcfxyfx ilx lxxfxxmualx"ûalx if`lx xm if abyfufxxf bahm ilx jluhlx" Lbyfx if yvim {fbxljmx bm bmxxm `faymu vjl{fxxml efj abnmujlil ~alolil f |vf bm yfj yfj{m {ul {fuifu bl Abyfubfy" 'Xucam Ljlul`5;;3!

Jlx fxyf nmhm bmx `faymufx vjl {uyahl |vf xf i hmyaialbljfbyf {f`m {u{uam {funa` ilf|va{f if ufilm |vf hmjm l lviabhal yljej ia~fuxanahlil f lxxaj mx abyfufxxfx xf

huvzlj? if hfuyl nmujl bmxxm {eàhm yfj cmxymx f ~mbylifx elxylbyfx xfjf`glbyfx lmx

bmxxmx""" hmjm xf hlil uf{uyfu im xayf uf{ufxfbylxxf vj xfcjfbym vj ya{m if cmxym jvxahl`

yfj vjl uf`lm ianfufbyf hmj jmil""" vj f|va{f elxylbyf ia~fuxanahlil jfxjm,

[lul l`j iaxxm l {`lylnmujl Mbàbf {fujayf l {umwajailif hmj m `faymu |vf

hmb|vaxylil f jlbyail leuabim elyf*{l{mx nlzfbim f~fbymx lefuymx l f`fx bl Gmvxf Tmn

[l`mjabmZ xvcfuabim fb|vfyfx bm bmxxm {m{*v{ ufx{mbifbim l ymimx mx fjla`x if`fx" vjl

hmaxl im ial*l*ial jfxjm" efj xaj{`fx f blyvul` {ul cfbyf" Fbhmbyuljmx f`fx blx bmayfx nfxylxfyh" F`fx hmb~fuxlj nlzfj {fucvbylx vjl uf`lm xv{fu yulb|a`l f yulbx{lufbyf"

Nlz {luyf il umyabl l bm~ailif ifbyum im {funa` im xayf F[ m |vf hmbnaujljmx bl

ifh`lulm im fiaymu? m lxxvbym yfj |vf xfu bm~m ia~fuyaim nufxhm om~fj""" Hmaxlx fbcullilx

f efj*gvjmulilx yljej yj {lxxf à~uf blx {lvylx" Cmxyljmx if uf~f`lu hmaxlx {mvhm

hmbgfhailx ifyfhylu jm~ajfbymx f hmj{muyljfbymx bm~mx" Bm |vf iaz ufx{faym lm huayuam {lul

ifnabau m |vf yfbibhal f yulivzau lmx `faymufx l|va`m |vf fxy bl {lxxluf`l mv jfxjm blx uvlx

Xucam xvhabym f ylwlya~m? {f`l uf{fyam" Axym {mu|vf {lul f`f yfbibhal

yvim l|va`m |vf ~mh hmjfl l ~fu l|va là ovbyl mx {mbymx f ~ |vf fxy fj ymil {luyfTZ Il |vf yfjmx ly vjl xfm if YFBIBHALX bm xayf mbif fbyulj ifxif hmaxlx ifjmil 'wliufz lbd`f emmyx oflbx xdabbq fyh! ly l ~m`yl ilx xv{fujmif`x imx 1; f {lvylx

{mu lhglu ia~fuyaim" Nmujlimufx if m{abam f flu`q*lim{yfux yljej fxym fj hlxl bm fuadl{l`mjabm"hmj"eu" Yfj cfbyf |vf ~{mv|vxxajl Y^ |vlxf bm yfj hmbylym hmj omublax f uf~axylx cfbyf |vf o hufxhfv gleayvlil l xf abnmujlu bl Abyfubfy" Emjl`j imx nx f {umnaxxamblax if jmil yljej" Jlx bm yfbgm bjfumx fwlymx {ul yf {lxxlu"


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1

if hmj{muyljfbym jfxjm" H`lum |vf xf [ulil El`fbhalcl f ^vayymb nazfufj mnvbiljfbym clbgl jlax nmul" 'Xucam Ljlul` 5;;3!

Fbyufylbym f~aifbhaljmx |vf l f|va{f limyl huayuamx {fxxmlax l {luyau if {ufnfubhalx

{luyahv`lufx fj jvaylx ilx jlyualx xmeuf lx fxhm`glx


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{cablx hmbylbim vj {mvhm if hlilyfbibhal""" 'Xvxlbl Eluemxl 5;;3!

If |vl`|vfu nmujl bl F``f {f`m {u{uam {funa` il uf~axyl 'uf~axyl if jmil hmjfuhal`!

ymimx mx {umivymx nmymculnlimx bl F``f yj xfv {ufm {ve`ahlim bm aj{muylbim xf hvxylj

U)


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" Eulxàl IN"

OMNNA@Q Uvyg" Omublàxjm f {umivm if jmil" Uam if Olbfaum? Bm~l Numbyfaul "

XHGJAY_ Ilbaf`l Jlual" Jv`gfu bl jmil? ufhf{m f aifbyailif nfjababl bmx fiaymual ifjmil il uf~axyl F``f" Iaxxfuylm if Jfxyulim" Vba~fuxailif im ^l`f im Uam imx Xabmx" Xm@fm{mìm VBAXABMX 5;;3"

YMUUFOB Lbl" @l Jmil fb `mx Jfiamx? @l jmil fx vb evfb {lxl{muyf {lul `l ym`fulbhal"Fbyuf~axyl il iaufymul fiaymual` il F``f lucfbyabl hmbhfiail l M`cl Hmubl" Ifxacbax

os editores de moda em revista: um estudo de caso sobre o site erika palomino e a revista elle

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