mídia e desenvolvimento: a ideologia do progresso tecnológico no encarte mais campo, de zero hora

Upload: espaco-experiencia

Post on 04-Apr-2018

216 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    1/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    Mdfb k dkskewajwfmketa0 b fdkajaifb da ~xaixkssa tkceajifcaea kecbxtk Mbfs Cbm~a* dk Pkxa Oaxb2

    Dbefkjb dk Skfxbs IXFMHKXI8

    ^aetfgcfb [efwksfdbdk Cbtjfcb da Xfa Ibedk da S{j* ^ata Bjkik* XS

    Xks{ma

    A ~ksketk btfia tbtb-sk dk {mb bejfsk db fdkajaifb ebs gambs sfmhjfcbs km~kibdbs~kja s{~jkmketa Mbfs Cbm~a* da `aebj Pka Oab* ea r{k tacb fegamba wajtbdb tkmtfcb {bj% B kjba ketk cam{efcba k dkskewajwfmketa ~bssa{ b sk kx~jabdb b

    ~btf db dcbdb dk 26;>* ~btfeda-sk da ~fec~fa dk r{k b cam{efcba ~kb-cobwk ~bbfm~{jsfaeb b bdaa dk cktbs ~tfcbs ~kjbs cam{efdbdks bifbs* bgktbeda dfktbmketkkcaeamfb k ~ajtfcb kifaebfs% Sah kssb ~ks~kctfwb* b fm~kesb* sk`b kjb jacbj a{ ea* kst

    s{hmktfdb ba madkja dk dkskewajwfmketa ea r{bj kst feskfdb* kstbeda b ibedk mdfbibcob dfktbmketk jfibdb bas majdks da biaekicfa ~btfcbda ea kstbda% Cam hbsk ebokmke{tfcb dk ~ag{edfdbdk k ebs caeck~ks dk fdkajaifb ~bb Toam~sae /266;&* bbejfsk gaf gkftb b ~btf dk ts mbtfbs sahk b {tfjfpba dk tkceajaifb ~kja ~ad{ta {bj%

    ^bjbwxbs-cobwk0 Fm~kesb< dkskewajwfmketa< `aebjfsma {bj< fdkajaifb

    Cam{efcba k dkskewajwfmketa x{xbj

    Ebs jtfmbs dcbdbs* b kjba ketk cam{efcba k dkskewajwfmketa {bj tkm

    ibeobda b btkea dk ~ksr{fsbdaks dk mjtf~jbs kbs da caeokcfmketa km tada a m{eda%

    Fssa ~ar{k a mkfa bifa caecketb biketks dbs mbfs wbfbdbs cjbssks da bifc{jta

    gbmfjfb km~ksb m{jtfebcfaebj k a Kstbda k {mb btfc{jba r{k btfe`b b tadas kjks sk

    gbp ekckssfb ~bb wfbhfjfpb a dkskewajwfmketa ~ajtfca* kcaemfca k sacfbj dk {mb

    kifa%

    Km ibedk mkdfdb a dkskewajwfmketa {bj ifb ba kda dbcam{efcba* wfsta r{k as bifc{jtaks ekckssftbm dkjb ~bb tamb s{bsdkcfsks dk ~ad{a k caewfwecfb< a Kstbda ~kcfsb dkjb ~bb tamb bsmkdfdbs dk ~ajtfcb bifb* tbeta dk cbtk gfebeckfa /cama fecketfwas*~kas mefmas* jfeobs dk cdfta* s{hsdfas ktc&* cama dk cbtk tcefca/~a`ktas dk ~ksr{fsb* btfwfdbdks dk bssfstecfb tcefcb* gfscbjfpba dkfes{mas k ~ad{tas* ktc& r{k wkeobm dk kecaeta s kbfs ekckssfdbdks kbs~fbks das bifc{jtaks< bs km~ksbs hbskfbm s{bs dkcfsks ebsfegambks sahk kr{fsftas dk fes{mas k kr{f~bmketas k sahk

    2 Tbhbjoa b~ksketbda ea I^ Cam{efcba k Dkskewajwfmketa Xkifaebj k Jacbj* _FF Kecaeta das I{~as dk ^ksr{fsbskm Cam{efcba* kwketa cam~aeketk da ___W Caeikssa Hbsfjkfa dk Cfecfbs db Cam{efcba%

    8 Mkstbedb da ^aibmb dk ^s-Ibd{ba km Cam{efcba Sacfbj db ^[CXS* k-mbfj0dsifmhkiNimbfj%cam

    2

    mailto:[email protected]:[email protected]:[email protected]
  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    2/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    dfs~aefhfjfdbdk dk ~ad{tas ~bb bjfmketb b biafedstfb%/HAXDKEBWK* 26?3* ~% 9 k ?&

    ^bb sk cam~kkedk b cam{efcba kstbhkjkcfdb ea mkfa {bj* ekckssfa

    ketkedk* ~fecf~bjmketk* bs ks~kcfgfcfdbdks kifaebfs* tbfs cama b aibefpba db~a~{jba ea ks~ba* b bt{ba ~ajtfcb k c{jt{b jacbfs* bs btfwfdbdks kcaemfcbs

    ~kdamfebetks k bs kjbks kstbhkjkcfdbs ketk as dfgkketks biketks%

    Bssfm* bjm db bt{ba dk bieamas* ~kdbiaias k a{tas ~agfssfaebfs ebs

    btfwfdbdks dk kxtkesa {bj* c{`as ah`ktfwas sa fegamb k kd{cb a bifc{jta b ks~kfta

    dbs ~ksr{fsbs k tkedecfbs db kb {bj* as mkfas dk cam{efcba dk mbssb ibbetkm

    bm~jft{dk k kgktfwfdbdk eb tacb dk fegambks%

    Ea cbsa da `aebjfsma fegambtfwa hbsfjkfa* a mkfa {bj tkm ibeobda cbdb wkpmbfs dkstbr{k% Kmhab dfwksbs tkmtfcbs kstk`bm jfibdbs b kssb kb* cama c{jt{b k mkfa

    bmhfketk* b ~btf dbs kdftafbs dk kcaeamfb r{k as `aebfs cast{mbm bhadb as bss{etas

    da cbm~a% Km g{ea dfssa* ~asswkj ahskwb* ba mkeas eb ibedk mdfb* a {sa

    gkr{ketk dk {m dfsc{sa wajtbda ba b{mketa dk ~ad{tfwfdbdk* r{bjfdbdk k kx~atba db

    ~ad{a bicajb* c{`a ~hjfca kst* dfktb a{ fedfktbmketk* jfibda b kssb ~tfcb%

    A dfg{sfaefsma

    B ks~kcfbjfdbdk db cam{efcba ~bb a dkskewajwfmketa {bj tkwk afikm ea gfebj

    db dcbdb dk 264>* eas Kstbdas [efdas r{beda cfketfstbs sacfbfs h{scbbm dksckwk as

    gbtaks ~sfcajifcas k cam{efcbcfaebfs r{k fetkgkkm eb bdaa dk feawbks k mr{febs

    ~kjas bifc{jtaks% Kssb ba gkp cam r{k* km ~a{ca tkm~a* b ~tfcb dk kxtkesa {bj

    dbr{kjk ~bs ~bssbssk b sk tbhbjobdb dk gamb mbfs kstbtifcb k kgktfwb%

    Cam a gfm db FF I{kb M{edfbj* as kst{das k ~tfcbs dk kxtkesa {bj cokibbm

    bas ~bsks km dkskewajwfmketa* km ks~kcfbj bas db Bmfcb Jbtfeb% B ~btf db festbjba

    db I{kb Gfb k db okikmaefb fdkajifcb das eatkbmkfcbeas sahk tada a caetfeketk*

    gabm cfbdas dfwksas caewefas dk caa~kba kcaemfcb k dk bssfstecfb tcefcb*

    ~ajtfcb k mfjftb ketk Kstbdas [efdas k bs ebks da cobmbda Tkckfa M{eda% Kssb

    kstbtifb* km tkmas dk kxtkesa {bj* sk b~afbwb eb fdkfb dk r{k a s{hdkskewajwfmketa

    ~adkfb sk ea b~kebs {m gbta dk dkskstbhfjfpba sacfbj* mbs dk kwaj{ks ~a~{jbks

    r{k ~{dksskm sk dkskecbdkbdbs ~kja cam{efsma fetkebcfaebj /AJFWKFXB* 26??&%

    8

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    3/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    Bs ~kmfssbs tkfcbs k mktadajifcbs db cam{efcba ~bb a dkskewajwfmketa sk

    kstbhkjkckm dkgfeftfwbmketk b ~btf db dcbdb dk 26;>% Dketk sk{s ~fecf~bfs ah`ktfwas

    kstbwbm b fdketfgfcba db afikm ~bb a s{hdkskewajwfmketa k b h{scb dk saj{ks ~bb

    s{~k-ja% Ekssb ~acb* b mbfa ~btk das kst{das kstbwb* dfktb a{ fedfktbmketk* jfibdb ba

    cobmbda dfg{sfaefsma* fecj{sfwk ea Hbsfj% Dk bcada cam b ~kmfssb dfg{sfaefstb* a

    ah`ktfwa ~fecf~bj db kxtkesa {bj kec{tb a tkm~a r{k ikbjmketk fetkmkdkfb ketk a

    jbebmketa dk {mb feawba ~kjas cketas dk ~ksr{fsb k s{b bdaa ikekbjfpbdb ~kjas

    bifc{jtaks /HAXDKEBWK* 26?3* ~% 38&% B~afbda eb fdkfb dk r{k b madkefpba

    tkceajifcb dkwk sk a ~fecf~bj fm~{jsa ~bb a dkskewajwfmketa* a kgkfta ks~kbda da

    dfg{sfaefsma caewkeck a ~ad{ta sahk b fm~atecfb da {sa db tkceajaifb* bckdftbeda-

    sk r{k* eb mkdfdb km r{k bji{es bifc{jtaks bdatbm dktkmfebdbs tcefcbs* a{tas tbmhm

    ~bssbm b gbp-ja* km {mb tbesgkecfb dk tkceajaifb* caegamk a ksr{kmb0

    A{ta bs~kcta da dfg{sfaefsma b tkedecfb ~ajbfpba wbjabtfwb ketk as mkfas

    {hbea k {bj% Dk {m jbda* tkm-sk a bwbea tkceajifca k b {hbefpba sfmhajfpbeda a

    madkea* k* dk a{ta* bs cam{efdbdks tbdfcfaebfs* caeskwbdabs k {bfs* dftbs

    btbsbdbs% B kxfstecfb dkssks ~jas a r{k* ~bb a dfg{sfaefsma* fefhk a ~aikssa k ikb

    tkesks k dkskr{fjhfas ea sfstkmb% B dfg{sa db tkceajaifb sk d km ma efcb* ~afs ea

    caetkm~jb b bdb~tba b cbdb mkfa k {m dkskewajwfmketa r{k bcam~beok bs

    ks~kcfgfcfdbdks kifaebfs k c{jt{bfs dk cbdb kifa% B tketbtfwb km kd{pf a dkskr{fjhfa

    sk dbfb ~kjb madkefpba db sacfkdbdk k ~kjb kjfmfeba a{ tbesgamba da ~aja

    btbsbda%

    B ~bssbikm ~asftfwb dk {m kstifa b a{ta db-sk-fb mkdfbetk bfetad{a dk kc{sas af{edas da ~ja wbjabda ~asftfwbmketk%Tbfskc{sas ~adkfbm sk as mbfs dfwksas ~asswkfs0 gfebeckfas*tkceajifcas* eawas ~bdks cam~atbmketbfs* bjgbhktfpba ktc% Camfssa* cfb-sk-fbm caedfks ekckssfbs ~bb r{k bs sacfkdbdks ks{hsfstkmbs btbsbdas ~{dksskm sk madkefpb k bdr{ff bs gkfks da

    ~aja wbjabda ~asftfwbmketk% /AJFWKFXB* 26??* ~% 3?&

    3

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    4/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    Ea ketbeta* mksma r{k eas Kstbdas [efdas k km bji{es ~bsks dkskewajwfdas a

    madkja dfg{sfaefstb tkeob tbpfda ks{jtbda* fssa ea acak{ kgktfwbmketk eas ~bsks

    jbtfeabmkfcbeas% Fssa ~ar{k* ~a mbfs r{k ~ksr{fsbdaks k kxtkesfaefstbs fegambdaks

    gfpksskm s{b ~btk* b tkceajaifb ea ~adkfb matfwb a dkskewajwfmketa skm {mb

    fegbkst{t{b bdkr{bdb0 ~kcfsa tkb* cb~ftbj* ma-dk-ahb k bdmfefstba kgktfwb% A bjta

    c{sta dk habs skmketks* gktfjfpbetks* ~kstfcfdbs k mbr{fefa* hkm cama b febckssfhfjfdbdk

    ba cdfta k kxckssfwb h{acbtfpba* fm~kdfbm ba ~ad{ta b~astb k fewkstf cam

    ski{beb km feawbks tkceajifcbs /Hadkebwk* 26?3&% Km a{tbs ~bjbwbs* b ekckssfdbdk

    ea sk ks{mfb agktb dk tkceajaifb* mbs tbmhm dk skwfas%

    B g{ea db cam{efcba cama skwfa ~bssb b sk a ~jbek`bmketa k b

    a~kbcfaebjfpba dbs kstbtifbs dk ~ad{a* cfc{jba k kck~a dk mkesbikes* hkm

    cama b fdketfgfcba das biketks da mkfa {bj k sk{s dfgkketks ~b~fs% Fssa ~ar{k* sk

    bjfbdb wktfcbjfpba dbs ~ajtfcbs dk dkskewajwfmketa* b cakxfstecfb dk fetkkssks

    caegjftbetks ikb tkesks r{k* fewbfbwkjmketk* tkedk b hkekgfcfb as dktketaks da cb~ftbj%

    Cam kssb dfgkkecfba* Hadkebwk kx~jfcb b ~bssbikm da r{k betks kb b~kebs Fegamba

    Bicajb* ~bb b Cam{efcba X{bj0 ker{beta b ~fmkfb kegbtfpb b dfg{sa {efjbtkbj dk

    fegambks* b ski{edb dkstbcb b fm~atecfb db tacb k da dfjaia m{jtfjbtkbj /26?3* ~%

    39&%

    B ~btf da dfg{sfaefsma* gabm kjbhabdas a{tas madkjas dk dkskewajwfmketa* bas

    r{bfs b kstbtifb dk cam{efcba bdatbdb skm~k kstkwk s{hmktfdb% Ea ketbeta* b

    g{ecfaebjfdbdk ~jkeb k kgktfwb dbs bks km dkskewajwfmketa kmaetb fetkiba dbs

    cam{efdbdks jacbfs% Jaia* sk bs k~ksketbks kifaebfs dkwkm caetk fetkibetks r{k

    dkgkedbm as fetkkssks dk ~kr{keas ~a~fktfas* b cam{efcba tbmhm dkwk bt{b eb

    ~amaa db aibefpba das bifc{jtaks* gbcfjftbeda b caksa db cjbssk k b kx~kssa dk

    s{bs ekckssfdbdks k ~asfcfaebmketas%

    A mad{s a~kxbedfdb fdkajaifb

    A tkma fdkajaifb* dksdk b ~fmkfb wkp km r{k gaf c{eobda* km 2?>2* ~kja

    gfjsaga gbecs Dkst{tt dk Tbcv* ibeoa{ dfwksas sketfdas k caeck~ks ebs cfecfbs

    sacfbfs ba jaeia db ofstfb% Mksma eb tkafb mbxfstb* r{k mbfs sk b~a~fa{ k

    dkskewajwk{ a kst{da db fdkajaifb* b wfsa sahk db fdkajaifb ea bss{mk {mb gamb efcb%

    ^bb bjm dkssbs wbfbks* b dkgfefa ~fmfb {tfjfpbdb ekssb ~ksr{fsb* b ~btf datbhbjoa dk Toam~sae /266;* ~% 24&* dk r{k b fdkajaifb {m sfstkmb dk fdkfbs r{k sk

    4

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    5/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    kgkkm ba sacfbj a{ ~tfcb ~ajtfcb* k km ikbj bt{b ~kja sketfda b skwfa da

    ~adk% B caesfdkba db fdkajaifb caestft{f {mb ~btk fm~atbetk dk {m fetkkssk ikbj*

    cam hbsk ebs cbbctkstfcbs dk ba k fetkba* ebs gambs dk ~adk k dk damfeba* eb

    ebt{kpb db kst{t{b sacfbj k ebs r{bjfdbdks k ~b~fs dbs gambs sfmhjfcbs% ^bb a b{ta* a

    caeckfta kst dfktbmketk jfibda r{ksta db fegj{ecfb* dkwkeda s{b bejfsk sk gkftb b

    ~btf da dkjfekbmketa k dkscfa das ~kesbmketas k ckebs r{k fetkibm {m sfstkmb

    fdketfgfcwkj%

    /%%%& a kst{da db fdkajaifb kxfik r{k fewkstfi{kmas bs mbekfbs cama asketfda caest{da k {sbda ~kjbs gambs sfmhjfcbs dk wfas tf~as*dksdk bs gbjbs jfei{stfcbs catfdfbebs bt s fmbikes k bas tkxtascam~jkxas% Kjk kxfik r{k fewkstfi{kmas as caetkxtas sacfbfs dketa dasr{bfs kssbs gambs sfmhjfcbs sa km~kibdbs k btfc{jbdbs%/TOAM^SAE* 266;* ~% 27&

    ^bb a kxbmk db fdkajaifb ebs gambs sfmhjfcbs* Toam~sae ~kss{~k b fdketfgfcba dk

    cfeca kstbtifbs k sk{s ks~kctfwas g{edbmketas0

    2% JKIFTFMBA @{stfgfcba dbs kjbks dk ~adk%b& Xbcfaebjfpba Cbdkfb dk bcfacefas {sbdb ~bb dkgkedk a{ `{stfgfcb a

    cae`{eta dk kjbks a{ festft{fks sacfbfs* dk mada b ~ks{bdfb b{dfecfb%

    h& [efwksbjfpba B~ksketba dk bcadas* r{k skwkm bas fetkkssks dk b~kebs

    bji{es fedfwd{as* cama sk skwfsskm ba fetkkssk dk tadas%Kssks bcadas ~btkm db fdkfb dk r{k ksta bcksswkfs b r{bjr{k{m r{k tkeob obhfjfdbdk a{ tkedecfb ~bb tbeta%

    c& Ebbtfwfpba ^a mkfa dk ofstfbs sahk a ~bssbda* a ~ksketk b~ksketbdacama ~btk dk {mb tbdfa ktkeb k bckftwkj%

    8% DFSSFM[JBA Ac{jtba!ekiba dbs kjbks dk damfeba ~kja dkswfa dbbtkea amfssa dbs kjbks k das ~ackssas kxfstketks%

    b& Dksjacbmketa [sa dk tkma ~bb gbpk kgkecfb b {m ah`kta!s{`kfta r{k ea kjk mksma* skeda tbesgkfdbs bs caeatbks ~asftfwbs a{ekibtfwbs ketk {m k a{ta%

    h& K{gkmfpba Bks* festft{fks a{ kjbks ~kssabs sa dkscftbs cam {mb

    wbjaba ~asftfwb%c& Ta~a [sa gfi{btfwa db jfei{bikm!gambs sfmhjfcbs* skeda s{bsgambs mbfs cam{es bsfedar{k* b mktaemfb k b mktgaxb%

    3% [EFGFCBA Caest{a sfmhjfcb dk {mb gamb dk {efdbdk* btfh{feda {mbfdketfdbdk cajktfwb b ~kssabs dfgkketks%

    b& bdaefpba Bdb~tba dbs gambs sfmhjfcbs b {m kgkkecfbj ~bda*cajacbda cama {m g{edbmketa ~btfjobda k bckftwkj* {mcaeskesa%

    h& Sfmhajfpba db {efdbdk Caest{a dk smhajas dk {efdbdk* dk fdketfdbdk k dkfdketfgfcba cajktfwbs* ~a mkfa dk {m i{~a a{ dk {mb~j{bjfdbdk dk i{~as%

    4% GXBIMKETBA Skimketba as fedfwd{as* eb tketbtfwb dk ckes{b {mb fdkfb

    dk cb~bcfdbdk tbesgambdab ~kjb gab cajktfwb%b& Dfgkkecfba egbsk dbdb b dfstfeks k dfgkkebs* b~afbeda bs

    ;

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    6/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    cbbctkstfcbs r{k bs dks{ekm%h& Kx~{ia da a{ta Caest{a dk {m fefmfia* sk`b fetkea a{ kxtkea*

    caesfdkbda {fm a{ ~kfiasa* caetb a r{bj as fedfwd{as sacobmbdas b ksfstf%

    ;% XKFGFCBA Caesfdkba dk {mb sft{ba tbesftfb cama dkgfeftfwb*

    fieabeda s{b dfmkesa ofstfcb%b& Ebt{bjfpba Kstbda dk cafsbs r{k gaf cfbda sacfbj k ofstafcbmketk tfdacama ebt{bj k fewaj{etfa%

    h& Ktkebjfpba Gkemkeas scfa-ofstfcas caesfdkbdas dkstft{das dk sk{cbtk ofstfca* skeda b~ksketbdas cama ~kmbeketks%

    Mtada0 b Okxmke{tfcb dk ^xag{edfdbdk k b ~ksr{fsb r{bjftbtfwb

    B Okmke{tfcb dk ^ag{edfdbdk /O^& caestft{f {m mtada dk ~ksr{fsb km cfecfbs

    sacfbfs wajtbda bejfsk dbs gambs sfmhjfcbs r{k s{ikm dbs kjbks o{mbebs* sk`bmkjbs fetk~kssabfs a{ mfdftfcbs% Tada a ~ackssa i{fbda ~kjb bejfsk r{bjftbtfwb* r{k*

    ~bb Toam~sae* ksskecfbj ~bb b cam~kkesa k fetk~ktba dbs gambs sfmhjfcbs%

    Kmhab a b{ta ea ckes{k b {tfjfpba dk dbdas r{betftbtfwas ~bb tbj gfm* kssbjtb r{k b

    bejfsk kstbtstfcb skm~k fedfcb b~kebs {mb ~bckjb das ks{jtbdas% Bjm dfssa*

    fetk~ktba dk {mb gamb sfmhjfcb e{ecb efcb k bhsaj{tb* mbs {mb caetfh{fa b {m

    ~ackssa cam~jkxa* fm~asswkj dk sk kx~jfcbda ~a {m wfs ks~kcgfca0 r{beda as

    bebjfstbs sacfbfs ~ac{bm fetk~ktb {mb gamb sfmhjfcb* ~a kxkm~ja* kjks ksta~ac{beda fetk~ktb {m ah`kta r{k ~adk sk* kjk mksma* {mb fetk~ktba* k r{k ~adk `

    tk sfda fetk~ktbda ~kjas s{`kftas r{k caestakm a cbm~a-ah`kta da r{bj b gamb

    sfmhjfcb ~btk /~% 3;6&%

    B b~jfcba db O^ ekssk tbhbjoa gaf gkftb dk bcada cam b dkgfefa dk tadbs bs

    ktb~bs r{k cbbctkfpbm {m kst{da okmke{tfca0 bejfsk scfa-ofstfcb* bejfsk gambj

    dfsc{sfwb* fetk~ktba /kjba ketk caetkxta scfa-ofstfca k dfsc{sa& k

    kfetk~ktba /setksk db kjba gkftb betkfamketk&% Bssfm* b~s b caetkxt{bjfpba

    scfa-ofstfcb db cam{efcba ~bb a dkskewajwfmketa* gabm fdketfgfcbdbs bs kstbtifbs

    {sbdbs ebs gambs sfmhjfcbs ~a ts dbs r{bfs sk h{scb fdketfgfcb {m sfstkmb dk fdfbs*

    a{ sk`b* {mb fdkajaifb%

    A s{~jkmketaMbfs Cbm~a k s{b xkjba cam a xkstbetk da `axebj

    A `aebj fm~kssa Pka Oab* ~ktkecketk Xkdk Hbsfj S{j /XHS&* a `aebj dkmbfa cfc{jba ea kstbda0 caegamk as dbdas da Festft{ta Wkfgfcbda dk Cfc{jba

    7

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    7/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    /FWC& dk mba dk 8>2>* b cfc{jba ~bib dk Pka Oab gfca{ km 2?4%773 kxkm~jbks!dfb*

    ketk `bekfa k dkpkmha dbr{kjk bea3% A{ta gbta r{k taeb b Pka Oab {m `aebj dk

    ibedk k~ksketbtfwfdbdk ketk as ibcoas a gbta dk caetb cam eawk s{c{sbfs ~kja

    kstbda* jacbjfpbdbs eas m{efc~fas dk Xfa Ibedk* ^kjatbs* [{i{bfbeb* Sbeta eikja* C{p

    Bjtb* ^bssa G{eda* Kkcofm* Sbetb C{p da S{j k Eawa Obmh{ia* bjm dk ahtk

    fegambks tbmhm dk a{tas `aebfs da i{~a XHS* cama a Dffa dk Sbetb Mbfb k A

    ^faekfa* r{k cfc{jbm* ks~kctfwbmketk* km Sbetb Mbfb k Cbxfbs da S{j%

    Ea dfb 8; dk mbfa dk 8>28* a `aebj ta{xk {mb eawfdbdk dketa da Cbm~a k

    Jbwa{b* tbdfcfaebj cbdkea skmbebj r{k cfc{jb s skxtbs-gkfbs0 a s{~jkmketa Mbfs

    Cbm~a* ~a`ktbda ~bb d{b ts kdfks* cbdb {mb dkjbs wajtbdb b {mb tkmtfcb

    ks~kcgfcb sahk b kb {bj% Caegamk b eatcfb dk b~ksketba da s{~jkmketa* wkfc{jbdb

    ea sftk da `aebj4* ea dfb da jbebmketa da s{~jkmketa* a Mbfs Cbm~a tbfb k~atbikes

    r{k bhadbfbm* b cbdb kdfa* bs tkmtfcbs Iksta X{xbj* Tkceajaifb X{xbj k S{ckssa

    X{xbj% B kdfa kscajofdb ~bb b bejfsk b ski{f sahk tkceajaifb* dk >?!>7!8>28* cam a

    ah`ktfwa fefcfbj dk sk wkfgfcb cama a ~aikssa tkceajifca skfb ktbtbda k sk obwkfb* ea

    tkxta* kjbks cam b jifcb db tbesgkecfb dk tkceajaifb* dkscftb ~a Hadkebwk

    /26?3& sahk a madkja dfg{sfaefstb% Betks dk ~bssb bejfsk* ~am* caewm gbpk

    bji{mbs caesfdkbks0 a efca be{ecfbetk db ~{hjfcba gaf a I{~a Skmkbta* km~ksb

    ibcob wajtbdb gbhfcba dk mr{febs k fm~jkmketas bicajbs* cam dkstbr{k b

    skmkbdkfbs* ~jbetbdkfbs k cajokftbdkfb ~bb a ~jbetfa dfkta* tcefcb dk mbek`a da saja< a

    ~jbetfa dfkta gaf kx~jfcftbmketk bhadbda* cam bjtkba da kegar{k* km d{bs dbs ts

    mbtfbs r{k cam~{skbm b kdfa {sbdb ekstb ~ksr{fsb%

    Bejfsk0 b fdkajaifb ebs ~ifebs daMbfs Cbm~a

    2% B ~fmkfb mbtfb db ~{hjfcba* fetft{jbdb Kgkfta Damfe* tbtb sahk bfm~atecfb km sk fewkstf km feawba ~bb b ~ad{a% B ~btf da cbsa dk {m hkm-

    s{ckdfda ~ad{ta dk tfia* sa`b k mfjoa* da eatk da kstbda* b mbtfb dkgkedk b br{fsfa

    dk mr{febs ~bb b bm~jfba da waj{mk dk ~ad{a% Ahskwb-sk* ` eas ~bibgas

    fefcfbfs db mbtfb* a tam k{gkmfstb tambda ba jaeia dk tada a tkxta* cajacbeda* b ~btf db

    kxkm~jfgfcba* tadb b saj{a db hbfxb ~ad{tfwfdbdk eb bdaa db tkceajaifb0

    3Dbda kxtbda da sftk da `aebj Pka Oab% Dfs~aewkj kmott~0!!pkaoab%cjfchs%cam%h!s!caes{jtafb-tkmb!po-ks~aedk-;>>>!`aebj-fm~kssa-;>>;!1~bifeb=8/bckssa km 2?!>7!8>28&

    4Dfs~aewkj kmott~0!!i{~ahs%cjfchs%cam%h!hjai!8>28!>;!84!mbfs-cbm~a-k-eawfdbdk-ekstb-skxtb-gkfb-km-pka-oab!/bckssa km 2?!>7!8>28&

    9

    http://zerohora.clicrbs.com.br/rs/consultoria-tema/zh-responde-5000/jornal-impresso-5005/?pagina=2http://zerohora.clicrbs.com.br/rs/consultoria-tema/zh-responde-5000/jornal-impresso-5005/?pagina=2http://zerohora.clicrbs.com.br/rs/consultoria-tema/zh-responde-5000/jornal-impresso-5005/?pagina=2http://zerohora.clicrbs.com.br/rs/consultoria-tema/zh-responde-5000/jornal-impresso-5005/?pagina=2http://gruporbs.clicrbs.com.br/blog/2012/05/24/mais-campo-e-novidade-nesta-sexta-feira-em-zero-hora/http://gruporbs.clicrbs.com.br/blog/2012/05/24/mais-campo-e-novidade-nesta-sexta-feira-em-zero-hora/http://zerohora.clicrbs.com.br/rs/consultoria-tema/zh-responde-5000/jornal-impresso-5005/?pagina=2http://zerohora.clicrbs.com.br/rs/consultoria-tema/zh-responde-5000/jornal-impresso-5005/?pagina=2http://gruporbs.clicrbs.com.br/blog/2012/05/24/mais-campo-e-novidade-nesta-sexta-feira-em-zero-hora/
  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    8/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    ^bxb fssa \a ~ad{ta {tfjfpbda cama gaetk db mbtfb]* caetb cam {mb mapfeob r{k wkm

    ibxbetfeda mbfax ~xad{tfwfdbdk k mkjoax r{bjfdbdk dk wfdb* bjm dk xkeawbx

    caetfe{bmketk a ekicfa /%%%&%

    B~s bdatb a {sa dk {m dfstfh{fda k dk {mb cajokftbdkfb dk jtfmb ikba* a

    ~ad{ta km r{ksta tkfb tfda {m bcscfma dk 8>+ eb ~ad{tfwfdbdk* a r{k gkp cam r{k a

    fewkstfmketa wbjkssk cbdb cketbwa% Ski{feda b ebbtfwb da tkxta* b~s fetad{pf

    ks{mfdbmketk as ks{jtbdas ahtfdas ~kja ~ad{ta* a ~fmkfa tkma wbjabtfwa sahk as

    kr{f~bmketas b b{taeamfb% D{betk b dkscfa sahk a g{ecfaebmketa das

    kr{f~bmketas* sa dkstbcbdas as btfh{tas r{k cbbctkfpbm bs mr{febs dk jtfmb ikba0

    fegambtfpba* ~kcfsa* b{taki{jbikm k bdfaibgfb da ewkj dk ~ad{a dbs dfgkketks

    kbs db ~a~fkdbdk% A ~ad{ta* r{k oa`k kst gketk da ekicfa db gbmjfb* fefcfbda o

    ;; beas ~a sk{ ~bf* gkcob b kx~jfcba da tkxta0

    Fewkstfx km tkceajaifb b eassb ibxbetfb dk sahxkwfwecfb% Tkx bs mkjoaxks mr{febs*

    cam wbjax dk xkwkedb eb oaxb db txacb* gaf {mb cafsb r{k b~xkedf cam a mk{ ~bf bgfxmb%

    B ~btf db ebbtfwfpba k ebt{bjfpba* ~kckhk-sk* cam b cam~bba cam a

    ~bssbda* b fdkfb dk r{k a mamketa ~ksketk db km~ksb wkm dk {mb tkedecfb ebt{bj0

    As 2*? mfj okctbxks db ~xa~xfkdbdk tfwkxbm fecfa km 26;9 /%%%&% Oa`k* d{bs fxms \da

    ~xad{tax] tbmhm tacbm a ekicfa% O m{ftbs dfgkxkebs ketxk bs ~acbs* b bt{bj k b da

    ~bf* k tadbs ksta dk ckxtb gaxmb jfibdbs kwaj{a tkceajifcb% [mb dkjbs b wkjacfdbdk

    cam r{k bs eawfdbdks cokibm%

    B {efwksbjfpba ea kst ~ksketk b~kebs r{beta bas ks{jtbdas r{k b bdaa dk

    {mb caed{tb skmkjobetk b da ~ad{ta ~assb tbpk* mbs tbmhm tbtb dk kd{pf ~asswkfs

    b~kkesks sahk a {sa das kr{f~bmketas0

    A{txa ~aeta fm~axtbetk r{k jfdbx cam b tkceajaifb kst cbdb wkp mbfs gcfj /%%%&%

    \A ~ad{ta] bgfxmb r{k as maeftaxks dk cajokftb dk 8>2>* cam tkjb skeswkj ba tar{k* sa

    m{fta mbfs bcksswkfs da r{k as s{xifdas ea fecfa db dcbdb%

    Bfedb bssfm* a tkxta gbp* b ski{f* b kssbjwb dk r{k* cam tbetb tkceajaifb*

    cksck b ekckssfdbdk dk ma dk ahb mbfs ~k~bbdb% Fssa gbp kgkecfb ba r{k* dk gbta*

    tbtb-sk dk {m dksbgfa km {mb ~acb km r{k as `awkes da fetkfa sa caedfcfaebdas b

    mfib ~bb bs kbs {hbebs ~bb kst{db k ski{f cbkfbs km kbs dfstfetbs* km wkp dk sk

    dkdfcb jfdb da cbm~a k mbetk {m mada dk wfdb r{k joks skfb mbfs ebt{bj%

    ?

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    9/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    A bixfc{jtax bwbjfb r{k* dketxa dk skfs a{ sktk beas* s skx ~asswkj tkx {m a~kxbdax cam*

    ea mefma* Kesfea Mdfa cam~jkta%

    A dksjacbmketa sk d ~kjb fdkfb dk r{k* sk b mkcbefpba kxfif tbhbjobdaks

    r{bjfgfcbdas* jaia* ekckssfa fewkstf km mr{febs r{k atfmfpkm as ibstas ~bb r{k sk

    ~assb fewkstf eb ma dk ahb% Mbs ea km emka* k sfm km r{bjfdbdk* cama kx~jfcb a

    ~ad{ta km s{b gbjb0

    Eb ~acb da mk{ ~bf b ma-dk-ahxb kxb mbfs hbxbtb% Bt ~ax fssa ~xkcfsa dk mr{febs

    r{k ibxbetbm mkjoax ~xad{tfwfdbdk k mbfs j{cxa% Bgfebj* ~xkcfsa agkxkckx sbjxfas

    btxbketks ~bxb kssk a~kxbdax r{k kst{da{ bgfxmb a ~xad{tax* caewkecfda dk r{k kssk a

    mkjoax cbmfeoa%

    B dfssfm{jba eb aibefpba da tkxta kst ea {sa dk {mb `{stfgfcbtfwb r{k fieab b

    fm~asfa dkssb bdkr{ba ~a~{jba {bj% Fm~asfa* ~afs kssb ~bssb b sk b efcb

    gamb dk sk tbhbjob ea cbm~a skm cak a fsca db s{hstft{fa ~kjb cam~ktftfwfdbdk da

    mkcbda% ^a mbfs ~asftfwa r{k sk`b b ekckssfdbdk dk kscjbkcfmketa k kd{cba km tadas

    as bs~kctas db wfdb dk {mb ~kssab* kjb * br{f* cjbbmketk {mb kxfiecfb db madkefpba%

    B mkcbefpba betkckdk bs ~~fbs caedfks ~bb {mb kd{cba dk r{bjfdbdk

    cam{efdbdk {bj k fssa tambda* mbfs {mb wkp* cam {mb `{stfgfcbtfwb r{k kmktk

    ebt{bjfpba% B fdkfb r{k* ~bb sk ksajwk {mb r{ksta fm~astb ~kjb mkcbefpba*

    fewkstk-sk km mbfs mkcbefpba a r{k ea ekckssbfbmketk gbcfjftb b wfdb dk

    tbhbjobdaks* mbs sfm a bjcbeck dk {mb mbfa ~ad{tfwfdbdk% Ba gfebj da tkxta* o {m ha

    fetft{jbda ^bjbwb dk ks~kcfbjfstb* km r{k cajacbdb b ~asfa dk {m ~agkssa

    {efwksftfa jfibda kb% Sk{ ~ae{ecfbmketa ahwfbmketk gbwawkj ba r{k b mbtfb

    dkgkedk {mb kstbtifb cam{m ea `aebjfsma* a ~aeta mxfma dk jkiftfmba* ~afs b

    gaetk {mb b{tafdbdk tcefcb ea bss{eta% Fssa dkmaestb {mb ~bdaefpba cam a

    cae`{eta k* bcfmb dk t{da* b bcfaebjfpba b r{bj* km ikbj* tadb mbtfb `aebjstfcb h{scb

    btfeif ~bb taeb b kbjfdbdk fetkjfiwkj ba jkfta%

    8% B k~atbikm cketbj* dk d{bs ~ifebs* fetft{jbdb Tkceajaifb ibcob eas cbm~as

    da m{eda cajacb a Xfa Ibedk da S{j cama kgkecfb m{edfbj eb gbhfcba k

    kx~atba dk mr{febs bicajbs ~bb a ~jbetfa dfkta* cam btba dk ~bckfbs

    fetkebcfaebfs% Tada a tam db mbtfb dkstbcb b bt{ba ibcob0 Oa`k* 7;+ dbs mr{febs

    hbsfjkfbs tm DEB ibcoa% A kc{sa da hbffsma ~tfcb cam{m eb jfeob kdftafbj dk

    6

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    10/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    Pka Oab* km r{k b dfgkkecfba km kjba bas a{tas kstbdas ~adk sk ahskwbdb km

    m{ftbs a{tbs mbtfbs* km dfgkketks kdftafbs% ^ad{tas k ~kssabs da Xfa Ibedk da S{j

    skm~k ibeobm dkstbr{k a{ matfwbm k~atbikes fetkfbs ~kja wkc{ja%

    A tkxta sk fefcfb cam {mb bgfmba sfm~jks k dfktb* {tfjfpbeda-sk dk bcfaebjfsma*

    ebbtftfwfpba k ~bdaefpba0

    A Xfa Ixbedk da S{j xkgkxecfb ea dkskewajwfmketa dk mr{febs bixcajbs ~bxb a

    sfstkmb dk ~jbetfa dfxkta% Ketxk as matfwas r{k k~jfcbm kssk stbt{s kst a gbta dk a Kstbda

    tkx sfda ~faekfxa* eb dcbdb dk 269>* km ~ksr{fsbs eb xkb k* {mb dcbdb dk~afs* ~ax tkx

    ac{~bda {m ks~ba dkgfeftfwa eb fedstxfb%

    B ~fmkfb gaetk {tfjfpbdb eb mbtfb {m ~ksr{fsbda da Festft{ta Biaemfca da

    ^bbe* r{k fecj{f a kstbda ~bbebkesk* Sa ^b{ja k Xfa Ibedk da S{j cama jdkks

    hbsfjkfas eb gbhfcba das kr{f~bmketas% Kmhab gbb kssb dfgkkecfba* o b {efgfcba

    ~kjb sfmhajfpba db {efdbdk* caegamk kx~jfcb a ~~fa ~ksr{fsbda km s{b gbjb0

    /%%%& kstbmas ketxk as jdkxks m{edfbfs ea bss{eta* 3; mfjoks dk okctbxks* ski{eda

    fegaxmbks db Gkdkxba Hxbsfjkfxb dk ^jbetfa Dfxkta eb ^bjob%

    Cam a ~ae{ecfbmketa dk {m ~agkssa db Gbc{jdbdk dk Biaeamfb db [efwksfdbdk

    Gkdkbj da Xfa Ibedk da S{j /[GXIS&* a gaca ~bssb b sk k~ksketbtfwfdbdk da Hbsfj

    ~kbetk a mkcbda fetkebcfaebj* b sk {tfjfpbeda db sfmhajfpba db {efdbdk0

    Ea dkwkmas km ebdb ~bxb r{km ~xad{p kssks kr{f~bmketas km a{txas ~bsks%

    gkftb* ~kjb bcfaebjfpba* b cam~bba b ~bsks Bsftfcas k a{tas cama Ftjfb* Kstbdas

    [efdas k Biketfeb* fecj{sfwk kssbjtbeda r{k a ~bda dbs mksmbs mr{febs hbsfjkfbs

    {tfjfpbdbs ea kxtkfa ~adk sk s{~kfa bas dbs mr{febs {sbdbs dketa da ~bs0

    Km bji{es cbsas* \bs mr{febs hbsfjkfbs r{k sa kx~atbdbs] kfhkm tkceajaifb bfedb

    mkjoax da r{k bs r{k sa {sbdbs km saja hxbsfjkfxa* ~axr{k ~xkcfsbm sk bdkr{bx bas

    ~bdxks fetkxebcfaebfs%

    Km ski{fdb* mkecfaebdb b ~bckfb ketk a i{~a m{jtfebcfaebj CEO k b

    gbhfcbetk ibcob Skmbta /efca be{ecfbetk db ~{hjfcba& ~bb b tacb dk tkceajaifbs%

    D{betk b hkwk kx~jfcba sahk as bs~kctas mbfs fm~atbetks dbs mr{febs ~bb a ~jbetfa

    dfkta ~bb a catk db ~bjobdb k caka das dksewkfs da saja* sa mkecfaebdas as

    btfh{tas r{k cbbctkfpbm b tkceajaifb dk ~aetb feca~abdb ebs bdb~tbks k

    mkjoabmketas db gbhfcba ibcob ~bb btkedk s dkmbedbs da mkcbda* mbfs {mb wkpkxbjtbeda b bt{ba ibcob0

    2>

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    11/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    R{beda a ~jbetfa dfxkta ~bssa{ b btxbfx b fetkxkssk das bixfc{jtaxks* gaf ~xkcfsa

    dkskewajwkx tadb {mb kstx{t{xb bt keta fekfstketk k as ibcoas tfwkxbm ~b~kj

    fm~axtbetssfma%

    A kstbetk da tkxta ~fecf~bj dfscak sahk b bt{ba db Skmkbta* r{k ibeoa{ a

    ~bs aedk ` obwfb sk fefcfbda a ~jbetfa db sa`b* b~s b cfba dk {m lft dfsca dk catk* km

    269?* ~bb sk bdb~tbda s skmkbdabs r{k b gbhfcbetk ` ~ad{pfb% B {tfjfpba dk {mb

    gaetk db km~ksb a keikeokfa bieama k ikketk dk dkskewajwfmketa db Skmkbta

    skwk ~bb caetkxt{bjfpb ofstafcbmketk a ckscfmketa da ekicfa da be{ecfbetk* cam b

    ebbtfwfpba% Ea ~bibga ski{fetk* a ~~fa ~agkssa dk biaeamfb db [GXIS bgfmb

    r{k a I{~a Skmbta gaf a ~fmkfa ea ~bs b ~ad{pf {mb mr{feb ~bb ~jbetfa dfkta

    /%%%&% ^bb cam~jktb b jkiftfmba k bcfaebjfpba sahk b fm~atecfb db bt{ba da

    be{ecfbetk db ~{hjfcba* fecj{db* ea mksma ~bibga* {mb cajacba da ~ksfdketk da

    Sfedfcbta db Fedstfb dk Mr{febs k Fm~jkmketas Bicajbs da Kstbda0

    \A ~ksfdketk] caecaxdb r{k a dkskewajwfmketa dk tkceajaifbs ~bxb mr{febs dk ~jbetfa

    dfxkta bja{ a Kstbda b {m a{txa ~btbmbx eb fedstxfb da skimketa%

    Kssb b xbpa ~bxb a gbta dk 7;+ dbs mr{febs hxbsfjkfxbs oa`k skxkm ibcobs% A

    Kstbda hkxa db tkceajaifb kmhbxcbdb /%%%& bgfxmb%

    Cam a fetktt{ja Sfstkmb dk mbek`a da saja ta{xk madkja s{stketwkj* {m

    ~kr{kea tkxta ba ~ db ~ifeb gbjb sahk as hkekgcfas da ~jbetfa dfkta ~bb b

    s{stketbhfjfdbdk% ^bb bjm db wkbcfdbdk cfketgfcb sahk kssb bgfmba* b~kebs ahskwb-

    sk* ea mhfta da dfsc{sa* b fecj{sa dkssb r{ksta ~bb b bcfaebjfpba km h{scb db

    ~bdaefpba0

    Cama ~bxtk da ksgaxa km xkd{pfx bs kmfssks dk CA8 bt a bea dk 8>8>* a Hxbsfj

    dkskewajwk{ {m ~jbea dk bixfc{jt{xb c{`as ah`ktfwas k bks fecj{f bm~jfbx a ~jbetfa dfxkta

    cam r{bjfdbdk%

    Ketk d{bs gatas das kr{f~bmketas db Skmkbta* o {m Hax fegambtfwa cam

    dktbjobmketas sahk as btfh{tas das ~ad{tas k sk{s mkcbefsmas% Ea cbeta dfkfta db

    ~ifeb* kecaetb-sk {mb jfeob da tkm~a r{k caetb* ketk 2676 k 266>* a dkskewajwfmketa

    dbs mr{febs ~bb ~jbetfa dfkta* cam hbsk km {m kst{da gkfta ~kja Festft{ta Biaemfca

    da ^bbe% Kssk kc{sa sfetktfpb bs kstbtifbs dk bcfaebjfpba* k{gkmfpba k~bdaefpba%

    22

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    12/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    3% B jtfmb mbtfb db ~{hjfcba* eb caetbcb~b* sk caestft{f km {m skwfa* cam {mb

    cbtajb cbbctkfpbdb cama tbj% Fetft{jbda B~afa eb oab db cam~b* a tkxta tbtb sahk

    cama ahtk cdfta* `{eta b ias dk gfebecfbmketa jfibdas ba iawkea* ~bb b ahtkea dk

    mr{febs% B k{gkmfpba k b {efwksbjfpba ksta ~ksketks eb dkscfa0

    ^bxb bcam~beobx b xb~fdkp cam r{k bs mr{febs bixcajbs kwaj{km* bs jfeobs dk cxdfta

    bcbhbm skeda habs bjtkxebtfwbs eb oaxb da ~xad{tax ~jbek`bx kssk fewkstfmketa*

    ~xfecf~bjmketk biaxb* cam tbbs dk `{xa mbfs hbfbs%

    Ahskwb-sk* tbmhm* bji{mb kstbtifb dk kx~{ia da a{ta* skeda as bjtas `{as

    caesfdkbdas fefmfias ~bb a ~ad{ta r{k ~kesb km fewkstf% Cam bs tbxbs hbfxbs* a

    jkfta kstfm{jbda b bif k b~awkftb bs caedfks* bfedb mbfs wbjkeda-sk dbs afketbks

    r{k jok ska dbdbs b dfbetk ea tkxta0 b mbtfb tbp {mb tbhkjb cam skfs ~aibmbs dk

    gfebecfbmketa* fegambeda tbxbs dk `{as* jfmftks* ~bpas* ibbetfbs k wfiecfbs%

    Wfedb b~s d{bs mbtfbs sahk bs wbetbikes r{k b br{fsfa dk mr{febs ~adk

    tbpk ba ~ad{ta* b ~ifeb dk skwfas keckb b kdfa cam {mb cjbb afketba gfebj ba

    ~ad{ta* sk`b kjk ~kr{kea* mdfa a{ ibedk0 fewkstf skm mkda km tkceajaifb%

    Caesfdkxbks gfebfs

    A ah`ktfwa dkssk tbhbjoa gaf bebjfsb a dfsc{sa km~kibda eb ~{hjfcba dk Pka

    Oab k kecaetb ~asswkfs kjbks cam bs cbbctkstfcbs dfg{sfaefstbs% Ahwfbmketk* ea sk

    caesfdkb br{f r{k b tkceajaifb sk`b {mb ks~cfk dk fefmfib da dkskewajwfmketa m{fta

    ~kja caetfa* bckdftb-sk r{k a ~aikssa {bj dkwb tk a b~afa dk ~ksr{fsbs k ksgaas

    ~bb mfefmfpb c{stas k fm~bcta bmhfketbj% Mbs sk b r{ksta da dkskewajwfmketa ga

    jkwbdb b g{eda* o r{kstks fm~atbetks sahk fssa r{k sa gkr{ketkmketk dks~kpbdbs eb

    cam{efcba {bj db ibedk mdfb0 ~kssabs* r{bjfdbdk dk wfdb* c{jt{b* aibefpba

    ks~bcfbj* `{stfb sacfbj ktc% B tkceajaifb* sapfeob* ea sfebjfpb ~bb {m kbj

    dkskewajwfmketa% ^atbeta* a ~fecf~bj ah`ktfwa dk {mb bejfsk sahk ~{hjfcbks dkssk tf~a

    dkwk sk a dk r{kstfaeb b gfebjfdbdk dk bji{mbs fegambks skkm ~fafpbdbs kmdktfmketa dk a{tbs%

    28

  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    13/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    Dk gbta* a ~ackssa dk ~jbetfa dfkta kst ketk bs tcefcbs madkebs r{k mbfs

    caetajbm as ~ackssas kasfwas* ~a kwajwk mfefmbmketk b ~bjob k a mbtkfbj aiefca

    dk~asta sahk a saja k ~assfhfjftb b atba dk c{jt{bs /cama a ~ad{ta kxkm~jfgfcbda eb

    ~fmkfb mbtfb* r{k sk dkdfcb ba ~jbetfa dk tfia* ea fewkea* k mfjoa k sa`b* ea wka&% A

    ~aeta ~fecf~bj dkssb bejfsk* ea ketbeta* ea b wbjfdkp cfketgfcb das bi{mketas* mbs b

    caewkefecfb dk tbj dfw{jiba% Bgfebj* ~bb a ~jbetfa dfkta* ekckssfa a km~kia dk

    skmkbdkfbs k ~jbetbdkfbs* {stbmketk as ~ad{tas wkedfdas ~kja be{ecfbetk%

    Tbmhm h{sca{-sk kj{cfdb bs kstbtifbs fdkajifcbs km cajacb* dk gamb ikbj* b

    tkceajaifb cama a mbfa fm~{jsa ~bb a dkskewajwfmketa {bj k a dkstbr{k db fedstfb

    ibcob% Kssbs r{kstks matfwbbm bs dwfdbs sahk b fetkecfaebjfdbdk db ~{hjfcba0

    ~ad{pf {m `aebjfsma dk caewkefecfb* km r{k a be{ecfbetk tbmhm b eatcfb1

    Kxkc{tb {m skwfa dk fetkkssk ~hjfca ~a tbtb dk bss{etas dk kxtkmb fm~atecfb ~bb

    tadas as tf~as dk bifc{jtaks1 H{scb gamb* ~kjb jfei{bikm ah`ktfwb da `aebjfsma*

    a~fefks k wbjaks r{k bckekm ~bb b bdaa dk {m dkskewajwfmketa cam cjbbs

    cbbctkstfcbs dfg{sfaefstbs1

    Km tkm~as km r{k beecfas k fegambks `aebjstfcbs ibeobm ~btfcbmketk a

    mksma ks~ba k* m{ftbs wkpks* sk mfst{bm dk gamb caeg{sb a{ fm~jcftb ba jkfta* dkgfef

    a ~asfcfaebmketa dbs ~{hjfcbks db ibedk fm~kesb {bj da ~bs sk dkmaestb {m

    dksbgfa ~bb kscjbkck a madkja dk dkskewajwfmketa ski{fda ~kja Hbsfj% A r{k sk taeb

    kwfdketk* k ea b~kebs ~kjb bejfsk dk Pka Oab* mbs db ibedk mdfb hbsfjkfb*

    fedk~kedketkmketk da mkfa* r{k a biaekicfa sk kx~bedk km {m bjtb wkjacfdbdk* a r{k

    b~ksketbda cama ~asftfwa* mbs* ba sk dk~bb cam b kbjfdbdk* a ~jkea dkskewajwfmketa

    da mkfa {bj kst m{fta br{m da ~aikssa tkceajifca% A dkskewajwfmketa ~bb b

    kjkwba da ^FH {mb `{stfgfcbtfwb ~bb a fewkstfmketa ~ksbda km mr{febs k

    biar{mfcas /k ~bb b s{b caeskr{ketk eatfcfbhfjfdbdk&* km dktfmketa dk sk{ fm~bcta eb

    wfdb db cam{efdbdk {bj% Cam ?4*;+ db ~a~{jba hbsfjkfb wfwkeda km kbs {hbebs;* a

    ks~ba bifa cbdb wkp mbfs ac{~bda ~a ibedks ~a~fkdbdks dk {sa camkcfbj* s

    r{bfs bs ~kr{kebs ~a~fkdbdks ~bssbm b kstb s{hmktfdbs% Jaia* ~bkck `{sta r{k tadb b

    eatfcfbhfjfdbdk sahk a cbm~a sk caecketk eb r{ksta kcaemfcb k eb ~ad{tfwfdbdk* cam

    hbsk* ~fecf~bjmketk* eas cbsas hkm-s{ckdfdas dk ~ad{taks r{k sa{hkbm bcam~beob bs

    kibs da biaekicfa% Mksma r{k b mdfb cajar{k {m dfstbecfbmketa ketk b tkmtfcb

    {bj k b wfdb {hbeb* a fm~bcta db mkcbefpba k maeac{jt{b* ta ~asftfwbmketk tbtbda

    ;Dbda kxtbda da Ckesa Dkmaigfca dk 8>2>* dfw{jibda ~kja FHIK* dfs~aewkj kmott~0!!yyy%fhik%iaw%h!oamk!~ksfdkecfb!eatfcfbs!eatfcfbQwfs{bjfpb%~o~1fdQeatfcfb=2977 /bckssa km 2?!>7!8>28&

    23

    http://www.ibge.gov.br/home/presidencia/noticias/noticia_visualiza.php?id_noticia=1766http://www.ibge.gov.br/home/presidencia/noticias/noticia_visualiza.php?id_noticia=1766
  • 7/31/2019 Mdia e desenvolvimento: a ideologia do progresso tecnolgico no encarte Mais Campo, de Zero Hora

    14/14

    Fetkxcam Sacfkdbdk Hxbsfjkfxb dk Kst{das Fetkxdfscf~jfebxks db Cam{efcba

    ___W Caeixkssa Hxbsfjkfxa dk Cfecfbs db Cam{efcba Gaxtbjkpb* CK 3 b 9!6!8>28

    eb TW k eas `aebfs* btfeik b tadb b ~a~{jba hbsfjkfb% Eb mkdfdb km r{k b {hbefpba

    bwbeb k b mfiba {bj-{hbeb* fetkesfgfcbdb dksdk b dcbdb dk 26;>* sk ski{k km

    g{ea db kscbsskp dk a~at{efdbdks* b caecketba ~a~{jbcfaebj eas cketas {hbeas sk

    kjkwa{* mbs fewksbmketk ~a~acfaebj bckssfhfjfdbdk {efwksbj kd{cba k sbdk

    ~hjfcb* ~a kxkm~ja%

    Bckdftb-sk r{k a r{k sk w eb ibedk mdfb sk`b sfm~jksmketk {m kgjkxa dk cama

    b ~ajtfcb ebcfaebj jfdb cam b r{ksta bifb% B dfwfsa kdftafbj db tkmtfcb {bj

    ~kss{~k r{k as bss{etas kjbcfaebdas ~ad{a da cbm~a k b ~tfcbs s{stketwkfs

    jfibdbs b kjb sk`bm bhadbdas cam ~fafdbdk* k fssa ea sk d ~a bcbsa% Sk* cama

    s{stketbm as b{taks {tfjfpbdas ekstb ~ksr{fsb* as mkfas dk cam{efcba gbpkm ~btk da

    sfstkmb dk dkskewajwfmketa bdatbda* a dkscbsa cam bs r{kstks sacfbfs ebs ~ifebs dk sk{s

    wkc{jas b~kebs kst bjfeobdb ba madkja dk dkskewajwfmketa bdatbda ea ~bs%

    XKGKXECFBS HFHJFAIXGFCBS

    HAXDKEBWK* @{be K Dfbp% A r{k cam{efcba x{xbj% Sa ^b{ja0 Hbsfjfkesk* 26?3

    MAXXFS* Ebecv% Tok dfgg{sfae bed ~bxtfcf~btaxv madkjs0 b cam~bxbtfwk bebjvsfs% FeOkmk* ascb< Tfgtk* Toambs% Camm{efcbtfae bed Ijacbj Cobeik% Lbjstbds0 Eadfcam*8>>;%

    AJFWKFXB< Wbjdf dk Cbsta% R{kstks mktadajifcbs db cam{efcba x{xbj0 eatbs~bxb {m dkhbtk% Fe SFJWKFXB* Mfi{kj Beikja< CBE[T* @aa Cbjas /ais%&% Kst{das dkCam{efcba X{xbj% Sa ^b{ja0 Fetkcam0 Javajb* 26??

    Toam~sae* @aoe H% Fdkajaifb k c{jt{xb madkxeb0 tkaxfb sacfbj cxtfcb eb kxb das mkfasdk cam{efcba dk mbssb% 266;* ?b kd% ^kt~ajfs0 Wapks* 8>>6%

    24