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OPORTUNIDADES ENTRE BRASIL E ALEMANHA
ACIST-SL, 16.07.2020
Gloria Rose
Director Brazil
www.gtai.com
GERMANY TRADE & INVEST
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Oportunidades de Negóciosentre Brasil e Alemanha no cenário pós-pandemia
1. Sobre nós
2. Comércio exterior
3. Cadeias produtivas globais
4. Perguntas
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Perguntas?
Participe pelo chat!
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1. SOBRE NÓS
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Germany Trade & Invest (GTAI) is the
economic development agency of the
Federal Republic of Germany.
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Export
Promotion
Investor
Consulting
Location
Marketing
New Federal
States
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BerlinBonn
Bangkok
Beijing
Hanoi
Hong Kong
Jakarta
Kuala Lumpur
Mumbai
New Delhi
Seoul
Shanghai
Taipeh
Tokyo
Dubai
Istanbul
Teheran
Sydney
Jerusalem
Accra
Johannesburg
Cairo
Nairobi
Tunis
Buenos Aires
Bogotá
Mexico City
Santiago de Chile
Sao Paulo
Chicago
New York
San Francisco
Toronto
Washington D.C.
Athens
Brussels
The Hague
Helsinki
London
Madrid
Milan
Paris
Stockholm
Almaty
Belgrade
Budapest
Bucharest
Kiev
Moscow
Prague
Warsaw
Zagreb
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130 countries, one database
• Economic analyses
• Market and industry
studies
• Commercial law and
customs
• Business practice
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2. COMÉRCIO EXTERIOR
CENÁRIO PÓS-PANDEMIA
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Export
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Import
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• conflitos e tendências protectionistas
- acordo EU-Mercosur (?)
• concorrência acirrada
• desvalorização do BRL
• e-commerce
• maior relevância de transparência e
de sustentabilidade/compliance/gmp
TrendsPós-Pandemia
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• Agrobusiness muito competitivo, mas
precisa atender à crescente demanda
por sustentabilidade e rastreabilidade
• Mineração (EITI - Extractive Industries
Transparency Initiative)
• Bioeconomia
• Indústria de transformação depende
de reformas para diminuir o ‘custo
Brasil’ e fomentar p&d e a exportação
(Reintegra e acordos comerciais)
Setores
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3. CADEIAS PRODUTIVAS GLOBAIS
COMPETITIVIDADE INTERNACIONAL EXIGE
PREVISIBILIDADE E REDUÇÃO DO ‚CUSTO BRASIL‘
© GTAI 15Fonte: Banco Mundial
Integração às cadeias globais de valor (CGV)
Meta do governo:
Aumento para 30%
até 2022
Participação em 2019
era de 24%0
10
20
30
40
50
60
70
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
participação do comércio exterior
no Produto Interno Bruto (PIB) (em %)
Brasilien China Indien Russland
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• Acordo Verde Europeu
• Estratégia para energia à base de
hidrogénio-> energias renováveis à
baixo custo
• Lieferkettengesetz (marco legal para a
gestão da cadeia de suprimentos) ->
rastreabilidade e certificação
• Eletrificação do transporte -> baterias
e minerais estratégicos
Tendências naAlemanha e UE
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Business LocationGermany
• Market and industry analyses
• Market entry analyses
• Extensive legal information
(tax, labor law, etc.)
• Funding and financing
information
2020/2021
Investment promotion in the crisis with selected core industries
Key questions: Which industries are particularly struck by the
crisis AND which are relevant for a fast restart of the German
economy?
Hypothesis: The corona crisis is an extensive but one timeevent. The effects will take years to be compensated. Non critical
economy will catch up with pre crisis value chains after the
crisis.
I
Pharma-Medtech-E-Health
Automation Technologies and
Robotics
Digital Infrastructure
(Hard- and Software)
Trade and Logistics
Innovative, Climate saving
Mobility- / Supply Chain Solutions
Industries evaluated on the basis of research and studies done by: GTAI March 2020, Institut für
Mittelstandsforschung 7.4.2020, Sachverständigenrat Sondergutachten März 2020, 3. Leopoldina ad-hoc
Stellungnahme vom 13.04.2020, Fuest/Lohse 07.04.2020
Focus Industries
© GTAI 18Quelle: Germany Trade & Invest, Abteilung Investorenanwerbung; Evaluation auf Basis GTAI Recherchen sowie Gutachten und Stellungnahmen von: Institut für Mittelstandsforschung 7.4.2020, Sachverständigenrat Sondergutachten März 2020,
3. Leopoldina ad-hoc Stellungnahme vom 13.04.2020, Fuest/Lohse „Empfehlungen für eine flexible, risikoadaptierte Strategie“ 07.04.2020
2021/2022IIEnvironmental Technologies
and Resource Efficiencies
Research & Development
Produktion Technology /
Automation/ Industrie 4.0
Corporate Services
Chemicals and Materials
Renewable Energies, Efficiency
and Integration
Digital Infrastructures and
Transformation
Autonomous and Networked
Mobility
Education, Attraction of
qualified Personnel
Health
Investment promotion after the crisis with extended industry portfolio
Key questions: Which industries are
critical for the success of a
sustainable and resiliant economy in
Germany? Where can we as an IPA
substantially support?
Hypothesis : After the crisisCore and future industries of
Germany need broader support to
ensure regaining traction and
enhancing competitiveness.
Focus Industries
© GTAI 19Quelle: Germany Trade & Invest, Abteilung Investorenanwerbung; Evaluation auf Basis GTAI Recherchen sowie Gutachten und Stellungnahmen von: Institut für Mittelstandsforschung 7.4.2020, Sachverständigenrat Sondergutachten März 2020,
3. Leopoldina ad-hoc Stellungnahme vom 13.04.2020, Fuest/Lohse „Empfehlungen für eine flexible, risikoadaptierte Strategie“ 07.04.2020
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• Digital Hub Initiative
• Identification and recruitment of
foreign start-ups
• Promoting Germany as a business
location for the innovative digital
economy
Trend and Innovation Scouting
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Germany’s Digital Hub Initiative
12 hubs
one digital network
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Mais informações:
www.gtai.com