piramide agita sÃo paulo
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PIRAMIDEPIRAMIDE
AGITAAGITA
SÃO PAULOSÃO PAULO
PIRAMIDEPIRAMIDE
AGITAAGITA
SÃO PAULOSÃO PAULO
74,2
30,5
79,6
31,8
80,2
31,2
54,4
21,2
0
10
20
30
40
50
60
70
80
90
frequence duration intensity mode
Public
Private
%
Júnior, J.F, Andrade, D.,Oliveira, L., Ceschini, F.L., e Matsudo, V., 2005
I International Congress on PA&PA, Atlanta, 2006)
X2corrigido g.l p<0,05
*p<0,05
Idade (16,2±0,9 anos) ensino médio
N: 621
**
*
*
Agita Galera Impact on Agita Galera Impact on Knowledge of CDC/ACSM Knowledge of CDC/ACSM
Recommendation Recommendation
44,16
32,2130
32
34
36
38
40
42
44
46
PUBLIC PRIVATE
%
ESTADUAL n: 505
PARTICULAR n: 447
Idade: 14 – 18 anos
São Paulo - Capital
%: 37,10
*p<0,05
*
Andrade D, et al., ICPAPH, Atlanta, 2006
Agita Galera – 10 Year Impact on Agita Galera – 10 Year Impact on Students Physical Activity Level Students Physical Activity Level
Promoting PA Promoting PA in the Worksitein the Worksite
Promoting PA in a World of Diversity
Agita PA for the Workers
Moderate Physical ActivityModerate Physical Activity
0
10
20
30
40
50
60
Active IrregularlyActive
Inactive
%Pre-intervention Post-intervention54,7
44,5
21,9
9,4
23,4
46,1
Source: SUPPORTE , 2003
Matsudo S et al, MSSE,2006
0
10
20
30
40
50
60
70
80
Sedentary Irregularly Active Active Very Active
1999 2004
30.7%
60.0% *
61.2%*
32.7%
Physical Activity Level from People over 50 years-old involved in a PA Promotion Program
1999 - 2004
*p≤ .05
Un-Paid MediaUn-Paid Media
AgitaGalera
Media Impact
M ed ia Im p a ct - N ew sp a p er A rtic les (cm 2) M ed ia Im p a ct - N ew sp a p er A rtic les (cm 2)
0
2 0 0 0 0 0 0
4 0 0 0 0 0 0
6 0 0 0 0 0 0
2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 30
2 0 0 0 0 0 0
4 0 0 0 0 0 0
6 0 0 0 0 0 0
2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 3
Agita São PauloImpacto na Mídia
AGITA GALERA Un-Paid Media Impact
NON NON -- PAID MEDIA IMPACTPAID MEDIA IMPACTTELEVISIONTELEVISION
•• TV TV -- LectureLecture 240 min240 min•• Children ProgramChildren Program 30 min30 min•• Adolescent ProgramAdolescent Program 30 min30 min•• Docummentary Docummentary 30 min30 min
ProgramsPrograms
News ReportsNews Reports 23 flashes23 flashes 245 min245 min
OnlookersOnlookers 21,400,00021,400,000
RADIORADIO25 Flashes 25 Flashes 240 min240 minAudienceAudience 1,400,0001,400,000
Estimated People Reached Single MessageEstimated People Reached Single MessageEstimated People Reached Single Message
35,944,22535,944,22535,944,225
Saved money U$ 12,960,000Saved moneySaved money U$ 12,960,000U$ 12,960,000
Costs of TV Program 30 sec : U$ 12,000
Money saved in TV time
CostsCosts of TV of TV ProgramProgram 30 30 secsec : U$ 12,000: U$ 12,000
Money savedMoney saved in TV timein TV time
COMMUNITY IMPACTCOMMUNITY IMPACTCOMMUNITY IMPACT
53,4
31
55,7
37,8
61,1
35,5
66
33,9
1999 2000 2002 2003 2004
53,4
31
55,7
37,8
61,1
35,5
66
33,9
1999 2000 2002 2003 2004
AGITA SÃO PAULO - CelafiscsAGITA SÃO PAULO - CelafiscsAGITA SÃO PAULO - CelafiscsAGITA SÃO PAULO - Celafiscs
Kn
ow
led
ge
Kn
ow
led
ge
AGITA SÃO PAULO PROGRAM RECALLMetropolitan Region
AGITA SÃO PAULO PROGRAM RECALLMetropolitan Region
Brand
Purpose
Advocacy at Advocacy at the Medical the Medical
SectorSector
São Paulo Medical Association
Target: Over 100.000 Medical DoctorsTarget: Over 100.000 Medical Doctors
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