PIRAMIDEPIRAMIDE

AGITAAGITA

SÃO PAULOSÃO PAULO

PIRAMIDEPIRAMIDE

AGITAAGITA

SÃO PAULOSÃO PAULO

74,2

30,5

79,6

31,8

80,2

31,2

54,4

21,2

0

10

20

30

40

50

60

70

80

90

frequence duration intensity mode

Public

Private

%

Júnior, J.F, Andrade, D.,Oliveira, L., Ceschini, F.L., e Matsudo, V., 2005

I International Congress on PA&PA, Atlanta, 2006)

X2corrigido g.l p<0,05

*p<0,05

Idade (16,2±0,9 anos) ensino médio

N: 621

**

*

*

Agita Galera Impact on Agita Galera Impact on Knowledge of CDC/ACSM Knowledge of CDC/ACSM

Recommendation Recommendation

44,16

32,2130

32

34

36

38

40

42

44

46

PUBLIC PRIVATE

%

ESTADUAL n: 505

PARTICULAR n: 447

Idade: 14 – 18 anos

São Paulo - Capital

%: 37,10

*p<0,05

*

Andrade D, et al., ICPAPH, Atlanta, 2006

Agita Galera – 10 Year Impact on Agita Galera – 10 Year Impact on Students Physical Activity Level Students Physical Activity Level

Promoting PA Promoting PA in the Worksitein the Worksite

Promoting PA in a World of Diversity

Agita PA for the Workers

Moderate Physical ActivityModerate Physical Activity

0

10

20

30

40

50

60

Active IrregularlyActive

Inactive

%Pre-intervention Post-intervention54,7

44,5

21,9

9,4

23,4

46,1

Source: SUPPORTE , 2003

Matsudo S et al, MSSE,2006

0

10

20

30

40

50

60

70

80

Sedentary Irregularly Active Active Very Active

1999 2004

30.7%

60.0% *

61.2%*

32.7%

Physical Activity Level from People over 50 years-old involved in a PA Promotion Program

1999 - 2004

*p≤ .05

Un-Paid MediaUn-Paid Media

AgitaGalera

Media Impact

M ed ia Im p a ct - N ew sp a p er A rtic les (cm 2) M ed ia Im p a ct - N ew sp a p er A rtic les (cm 2)

0

2 0 0 0 0 0 0

4 0 0 0 0 0 0

6 0 0 0 0 0 0

2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 30

2 0 0 0 0 0 0

4 0 0 0 0 0 0

6 0 0 0 0 0 0

2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 3

Agita São PauloImpacto na Mídia

AGITA GALERA Un-Paid Media Impact

NON NON -- PAID MEDIA IMPACTPAID MEDIA IMPACTTELEVISIONTELEVISION

•• TV TV -- LectureLecture 240 min240 min•• Children ProgramChildren Program 30 min30 min•• Adolescent ProgramAdolescent Program 30 min30 min•• Docummentary Docummentary 30 min30 min

ProgramsPrograms

News ReportsNews Reports 23 flashes23 flashes 245 min245 min

OnlookersOnlookers 21,400,00021,400,000

RADIORADIO25 Flashes 25 Flashes 240 min240 minAudienceAudience 1,400,0001,400,000

Estimated People Reached Single MessageEstimated People Reached Single MessageEstimated People Reached Single Message

35,944,22535,944,22535,944,225

Saved money U$ 12,960,000Saved moneySaved money U$ 12,960,000U$ 12,960,000

Costs of TV Program 30 sec : U$ 12,000

Money saved in TV time

CostsCosts of TV of TV ProgramProgram 30 30 secsec : U$ 12,000: U$ 12,000

Money savedMoney saved in TV timein TV time

COMMUNITY IMPACTCOMMUNITY IMPACTCOMMUNITY IMPACT

53,4

31

55,7

37,8

61,1

35,5

66

33,9

1999 2000 2002 2003 2004

53,4

31

55,7

37,8

61,1

35,5

66

33,9

1999 2000 2002 2003 2004

AGITA SÃO PAULO - CelafiscsAGITA SÃO PAULO - CelafiscsAGITA SÃO PAULO - CelafiscsAGITA SÃO PAULO - Celafiscs

Kn

ow

led

ge

Kn

ow

led

ge

AGITA SÃO PAULO PROGRAM RECALLMetropolitan Region

AGITA SÃO PAULO PROGRAM RECALLMetropolitan Region

Brand

Purpose

Advocacy at Advocacy at the Medical the Medical

SectorSector

São Paulo Medical Association

Target: Over 100.000 Medical DoctorsTarget: Over 100.000 Medical Doctors