o impacto da embalagem - espm.br€¦ · que ainda permanece ... embalagem para a pequena empresa...

no Consumo de Alimentos

Professor Fabio Mestriner

O Impacto da Embalagem

Não Existe Leite Longa Vida!!!!

Longa Vida é a Embalagem

O Leite durava 2 dias

1951Ruben

Rausing

A junção da TetraPak com a Parmalat

catapultou as duas empresas

e venda de leite longa vida

A junção da TetraPak com a Parmalat

catapultou as duas empresas

No Brasil mais de 75% do leite fluido

é Longa Vida

Mas antes condensaram o leite...

Gail Borden USA 1856 – Suiça em 1867 – Brasil 1890

Porque nós

somos

mamíferos

Guerras precisam de alimentos de campanha

Conservas Alimentícias

François Appert

França 1815

1810 Peter Durand

O Peixe é extremamente perecível

Na lata ele dura mais de 6 anos...

A lata tornou

possível comer

peixe bem longe

do mar

Sardinhas.

Mais de 4 milhões

de latas por dia

A industrialização no Brasil deve muito a embalagem

O açúcar em caixas

de madeira

O Melado era embalado

em potes de barro...

Mas tem coisa

que ainda permanece

…que ainda embalam

as frutas e vegetais

Embalagens

criam novos hábitos

e categorias de

consumo...

Criam novas

possibilidades

Criam novas

possibilidades

Viabilizam produtos

Re-inventam produtos

Resolvem problemas

Tecnologias de envase, materiais e processos,

ajudam a conservar os produtos e reduzir

o desperdício e a perda de alimentos

Grande parte dos alimentos são perdidos ou desperdiçados

Atmosfera modificada

Sequestradores de oxigênio

Filmes com agentes anti-bacterianos

Plásticos de autoclave

Latas de micro-ondas

No armazém o

consumidor era

“servido”

e orientado pelo

vendedor

Esta forma de varejo

predominou até

o início dos anos 50

Supermercado no Brasil - Anos 50

O Supermercado revolucionou o design das embalagens...

O Abacaxi é um abacaxi

para descascar

O supermercado

descascou

e embalou

Seção de frutas num supermercado da inglaterra

Como reduzir as perdas e aumentar

o consumo de frutas no Brasil ?

Mais de 7 mil kilômetros de praia

O porta-copo do carro...

A Embalagem tem Impacto no Desempenho do Produto

O Convênio ABRE / SEBRAE

embalagem para a pequena empresa

Mais de 300 projetos realizados

Esta embalagem

multiplicou

por 4 a venda

deste produto

Porque a

embalagem é tão

importante?

A Embalagem

consolida a

proposta do

produto fazendo a

interface direta

com o consumidor

no ponto de venda

“O consumidor não

separa a

embalagem

de seu conteúdo”

Para ele os dois

constituem uma única

entidade indivisível

“O cerebro humano

trabalha

com significados”

Steven Rose

Neurocientista Britânico

Universidade de Cambridge

O Cerebro do séclo XXI

A EMBALAGEM TAMBÉM É IMPORTANTE PORQUE

A linguagem visual da embalagem

agrega significado ao produto

Tecnologias atuais para

embalagens de alimentos

Alimentos Lançados no Mundo

em 2010

Número de

lançamentos:

82.081

Alimentos Lançados no Brasil

em 2010

Lançados na última

semana

Influência dos cosméticos

Favols Les Légumes Creatifs Savoury Spread

Company: Subcategory:

Date Published: ID:

1436195

Favols Pastas Vegetais Salgadas

04 Nov 2010

Favols Les Légumes Creatifs is a new Savoury Spread range made with fruit and vegetables creating innovative balanced flavour combinations. The easy to use spread can be used on toasts, canapés and sandwiches. The range comprises the following flavours: Tomate et Origan (Tomato and Oregano Spread); Carotte Cumin (Carrot and Cumin Spread); Poire Artichaut (Pear and Artichoke Spread); Lentille Ananas Curry (Lentil Pineapple Curry Spicy Spread); Poivron Pomme Gingembre (Red Pepper, Apple & Ginger Spread); and Petits P...

Country:França

View this product in

GNPD

Storage Type:Temperatura Ambiente

Nutrition:Ingredients:Peeled tomato, onion, sugar, black olive, olive oil, salt, oregano, garlic, black pepper

Florisens Essential Oil Crystals for Cooking

Company:

Subcategory:

Date Published: ID:

1433609

Florisens Temperos

03 Nov 2010

Florisens has launched Cristaux D'Huiles Essentielles á Cuisiner (Essential Oil Crystals for Cooking), an innovative range of seasonings providing the benefits of essential oils in prebiotic agave pulp. The 100% organic crystals are free of salt, sugar, calories and fat. According to the manufacturer, the easy to use product helps digestion, and has stress relieving and slimming properties. They can be sprinkled directly on dishes, or to aromatize water. It is available in a 20g pack in the following varieties: Ger...

Country:França Storage Type:

Temperatura Ambiente

Nutrition:

Ingredients:Agave tequilana powder*, Ylang essential oil*, Hibiscus flower rosa-sinensis* *product of organic farming

Not indicated on pack

Kinnerton Luxury Dark Chocolate

Company:

Subcategory:

Date Published: ID:

1390943

Kinnerton Tabletes de Chocolate

02 Set 2010

Kinnerton Luxury Dark Chocolate is claimed to be made with special care and is free from cross-contamination. This product, which is claimed to be delicious for cakes and desserts, contains no nut, dairy, gluten, or egg ingredients. This innovative bar has been designed to be acceptable to both children and adult tastes, and contains 55% cocoa solids. It is suitable for vegans, and retails in an 85g pack.

Country:Reino Unido Storage Type:

Temperatura Ambiente

Nutrition:

Ingredients:Cocoa mass, sugar, cocoa butter, emulsifier (soya lecithin), flavouring (natural vanilla)

Per 21.2g serving (4 servings per pack): Energy 462kJ/111kcal, Protein 1.2g, Carbohydrate 10g (of which Sugars 9.3g), Fat 7.3g (of which Saturated Fat 4.4g), Fibres 1.6g, Sodium 0.03g

Godiva Legacy Truffles CollectionCompany:

Subcategory:

ID:1228180

Godiva

19 Jan 2010

Godiva Legacy Truffles Collection is described as a selection of the most iconic and delicious Godiva truffles, each representing the most innovative ingredients, flavours and culinary styles in Godiva's 60 years of truffle making history. This pack contains the following truffles: Original Dark Chocolate, 1946; Belgian Premiere, 1950; Grande Truffle, 1986; Praliné, 1988; and Creme Brûlée, 2008. This product retails in a 3.4-oz. pack containing five truffles. Also available are gift boxes with 10, 20 and 30 pieces....

EUAStorage Type:Temperatura Ambiente

Nutrition:

Ingredients:Milk chocolate (sugar, cocoa butter, chocolate liquor, skim milk, milk, butter oil, soya lecithin (emulsifier), natural flavouring), bittersweet chocolate (chocolate liquor, sugar, cocoa butter, …

Per 40g serving (2.5 servings per pack): Calories 220kcal (of which Calories from fat 140kcal), Total fat 15g (23% DV) (of which Saturated Fat 8g (40% DV), Trans Fat 0g), Cholesterol 10mg (3% DV)…

Roy René CaliCocktail Savoury Calisson

Company:

Subcategory:

Date Published:

ID:1433456

Confiserie du Roy René Entradas/Canapés

03 Nov 2010

Roy René CaliCocktail Savoury Calisson are described as appetizers made with innovative flavours such as Dry Tomato; Black Olive; and Ratatouille. The product was displayed at the Sial 2010 Trade Show in Paris.

Country:França

Storage Type:Temperatura Ambiente

Nutrition:

Hint Mint Pomegranate Acai Fine Quality Sours

Company:

Subcategory:

Date Published:

ID:1315846

Dolphin Innovations Balas de Menta

26 Abr 2010

Hint Mint Pomegranate Acai Fine Quality Sours are suitable for vegans. This kosher certified product retails in a 31g pack.

Country:Alemanha

Storage Type:Temperatura Ambiente

Nutrition:

Ingredients:Sugar, maltodextrin, acidifier (citric acid, malic acid, stearic acid, tartaric acid), natural pomegranate flavour, organic acai juice

Not indicated on pack

Magnum Mini Ice-Cream Assortment

Company:

Subcategory:

Date Published:

ID:

Unilever Produtos Congelados áBase de Lacticínios

30 Abr 2010

Magnum Mini Ice-Cream Assortment is a pack that contains two classic, two almond and two hazelnut ice cream bars, each in mini variety weighing 270g. This innovative product is said to be especially ideal for weight watching ice cream lovers.

Country:Turquia

Storage Type:Congelado

Nutrition:

Classic: water, chocolate (26.2%), sugar, fat milk powder, cocoa oil, cocoa mass, emulsifier, soy lecithin, nature identical flavour, vanilla, sugar, butter, skimmed milk, glucose syrup, skimmed …

Classic per bar serving: energy 539kJ/129kcal, protein 1.4g, fat 7.8g, carbohydrate 13.3g; Almond per bar serving: energy 650kJ/156kcal, protein 2.3g, fat 10.4g, carbohydrate 13.3g; Hazelnut per …

Milka Chocolate Egg with Milk Cream Filling

Company:

Subcategory:

Date Published:

ID:

Kraft FoodsChocolate Sazonal/Periódico

10 Abr 2010

Milka Loffel Ei (Chocolate Egg with Milk Cream Filling) is a special product for Easter, which is supposed to be eaten with one of two added plastic spoons. It is packed in a box like common eggs, which contains four eggs.

Country:Polónia

Storage Type:Temperatura Ambiente

Nutrition:

Sugar, vegetable fat, skimmed milk powder, cocoa fat, whole milk powder, cocoa mass, whey powder, milk fat, emulsifiers (soya lecithin, E476, E475), hazelnut paste, aromas

Per 100g: Energy 2,375kJ/570kcal, Protein 6.9g, Carbohydrate 52g, Fat 37g

Gayelord Hauser Milk Chocolate Meal Replacement Bars

Company:

Subcategory:

Date Published:

ID:

Gayelord Hauser

22 Jan 2010

Gayelord Hauser has introduced Barres Chocolat Lait et Caramel Fondant (Milk Chocolate Meal Replacement Bars), which contain a caramel filling, and feature Neopuntia, an active innovative ingredient that absorbs fat. Two bars are the equivalent of one meal of 227kcal and contain proteins, 12 vitamins and 11 minerals. The bars are also made with 100% vegetable and natural active ingredients. This product retails in a pack of eight 30g bars, which is sufficient for replacing four meals.

Country:França

Storage Type:Temperatura Ambiente

Nutrition:

Ingredients:

Per 60g serving: Energy 956kJ/227kcal, Protein 15g, Carbohydrate 25.9g (of which Sugars 16.8g, Polyols 4.4g), Fat 7.5g (of which Saturated Fat 3.8g, Linoleic Acid 1.1g), Fibres 2.4g, Sodium 0.19g…

Gourmet Garden DillCompany:

Date Published:

ID:1274175

Stadium Innovation S.L. Temperos

01 Mar 2010

Gourmet Garden has launched Eneldo (Dill), which is available washed, cut, sealed and ready to use. This product is free from flavours and artificial colours and contains antioxidants. It is retailed in a 36g pack.

Country:Espanha

Storage Type:Refrigerado

Nutrition:

Ingredients:

Per 100g: Energy 1,046kJ/250kcal, Protein 2g, Fat 12g (of which Saturated Fat 0.9g), Carbohydrate 30.8g (of which Sugars 17.6g), Fibres 1.3g, Sodium 2.6mg

Cukier Krolewski Cane SugarCompany:

ID:1310058

Südzucker Sucrose

20 Abr 2010

Cukier Krolewski Cukier Trzcinowy Drobny (Small-Grained Cane Sugar) is recommended for coffee, tea, drinks, cakes, desserts and fruits. It is retailed in a convenient 750g Tetra-Rex pack, which is also environmentally friendly.

Country:Polónia

Storage Type:Temperatura Ambiente

Nutrition:

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