o impacto da embalagem - espm.br€¦ · que ainda permanece ... embalagem para a pequena empresa...
TRANSCRIPT
no Consumo de Alimentos
Professor Fabio Mestriner
O Impacto da Embalagem
Não Existe Leite Longa Vida!!!!
Longa Vida é a Embalagem
O Leite durava 2 dias
1951Ruben
Rausing
A junção da TetraPak com a Parmalat
catapultou as duas empresas
e venda de leite longa vida
A junção da TetraPak com a Parmalat
catapultou as duas empresas
No Brasil mais de 75% do leite fluido
é Longa Vida
Mas antes condensaram o leite...
Gail Borden USA 1856 – Suiça em 1867 – Brasil 1890
Porque nós
somos
mamíferos
Guerras precisam de alimentos de campanha
Conservas Alimentícias
François Appert
França 1815
1810 Peter Durand
O Peixe é extremamente perecível
Na lata ele dura mais de 6 anos...
A lata tornou
possível comer
peixe bem longe
do mar
Sardinhas.
Mais de 4 milhões
de latas por dia
A industrialização no Brasil deve muito a embalagem
O açúcar em caixas
de madeira
O Melado era embalado
em potes de barro...
Mas tem coisa
que ainda permanece
…que ainda embalam
as frutas e vegetais
Embalagens
criam novos hábitos
e categorias de
consumo...
Criam novas
possibilidades
Criam novas
possibilidades
Viabilizam produtos
Re-inventam produtos
Resolvem problemas
Tecnologias de envase, materiais e processos,
ajudam a conservar os produtos e reduzir
o desperdício e a perda de alimentos
Grande parte dos alimentos são perdidos ou desperdiçados
Atmosfera modificada
Sequestradores de oxigênio
Filmes com agentes anti-bacterianos
Plásticos de autoclave
Latas de micro-ondas
No armazém o
consumidor era
“servido”
e orientado pelo
vendedor
Esta forma de varejo
predominou até
o início dos anos 50
Supermercado no Brasil - Anos 50
O Supermercado revolucionou o design das embalagens...
O Abacaxi é um abacaxi
para descascar
O supermercado
descascou
e embalou
Seção de frutas num supermercado da inglaterra
Como reduzir as perdas e aumentar
o consumo de frutas no Brasil ?
Mais de 7 mil kilômetros de praia
O porta-copo do carro...
A Embalagem tem Impacto no Desempenho do Produto
O Convênio ABRE / SEBRAE
embalagem para a pequena empresa
Mais de 300 projetos realizados
Esta embalagem
multiplicou
por 4 a venda
deste produto
Porque a
embalagem é tão
importante?
A Embalagem
consolida a
proposta do
produto fazendo a
interface direta
com o consumidor
no ponto de venda
“O consumidor não
separa a
embalagem
de seu conteúdo”
Para ele os dois
constituem uma única
entidade indivisível
“O cerebro humano
trabalha
com significados”
Steven Rose
Neurocientista Britânico
Universidade de Cambridge
O Cerebro do séclo XXI
A EMBALAGEM TAMBÉM É IMPORTANTE PORQUE
A linguagem visual da embalagem
agrega significado ao produto
Tecnologias atuais para
embalagens de alimentos
Alimentos Lançados no Mundo
em 2010
Número de
lançamentos:
82.081
Alimentos Lançados no Brasil
em 2010
Lançados na última
semana
Influência dos cosméticos
Favols Les Légumes Creatifs Savoury Spread
Company: Subcategory:
Date Published: ID:
1436195
Favols Pastas Vegetais Salgadas
04 Nov 2010
Favols Les Légumes Creatifs is a new Savoury Spread range made with fruit and vegetables creating innovative balanced flavour combinations. The easy to use spread can be used on toasts, canapés and sandwiches. The range comprises the following flavours: Tomate et Origan (Tomato and Oregano Spread); Carotte Cumin (Carrot and Cumin Spread); Poire Artichaut (Pear and Artichoke Spread); Lentille Ananas Curry (Lentil Pineapple Curry Spicy Spread); Poivron Pomme Gingembre (Red Pepper, Apple & Ginger Spread); and Petits P...
Country:França
View this product in
GNPD
Storage Type:Temperatura Ambiente
Nutrition:Ingredients:Peeled tomato, onion, sugar, black olive, olive oil, salt, oregano, garlic, black pepper
Florisens Essential Oil Crystals for Cooking
Company:
Subcategory:
Date Published: ID:
1433609
Florisens Temperos
03 Nov 2010
Florisens has launched Cristaux D'Huiles Essentielles á Cuisiner (Essential Oil Crystals for Cooking), an innovative range of seasonings providing the benefits of essential oils in prebiotic agave pulp. The 100% organic crystals are free of salt, sugar, calories and fat. According to the manufacturer, the easy to use product helps digestion, and has stress relieving and slimming properties. They can be sprinkled directly on dishes, or to aromatize water. It is available in a 20g pack in the following varieties: Ger...
Country:França Storage Type:
Temperatura Ambiente
Nutrition:
Ingredients:Agave tequilana powder*, Ylang essential oil*, Hibiscus flower rosa-sinensis* *product of organic farming
Not indicated on pack
Kinnerton Luxury Dark Chocolate
Company:
Subcategory:
Date Published: ID:
1390943
Kinnerton Tabletes de Chocolate
02 Set 2010
Kinnerton Luxury Dark Chocolate is claimed to be made with special care and is free from cross-contamination. This product, which is claimed to be delicious for cakes and desserts, contains no nut, dairy, gluten, or egg ingredients. This innovative bar has been designed to be acceptable to both children and adult tastes, and contains 55% cocoa solids. It is suitable for vegans, and retails in an 85g pack.
Country:Reino Unido Storage Type:
Temperatura Ambiente
Nutrition:
Ingredients:Cocoa mass, sugar, cocoa butter, emulsifier (soya lecithin), flavouring (natural vanilla)
Per 21.2g serving (4 servings per pack): Energy 462kJ/111kcal, Protein 1.2g, Carbohydrate 10g (of which Sugars 9.3g), Fat 7.3g (of which Saturated Fat 4.4g), Fibres 1.6g, Sodium 0.03g
Godiva Legacy Truffles CollectionCompany:
Subcategory:
ID:1228180
Godiva
19 Jan 2010
Godiva Legacy Truffles Collection is described as a selection of the most iconic and delicious Godiva truffles, each representing the most innovative ingredients, flavours and culinary styles in Godiva's 60 years of truffle making history. This pack contains the following truffles: Original Dark Chocolate, 1946; Belgian Premiere, 1950; Grande Truffle, 1986; Praliné, 1988; and Creme Brûlée, 2008. This product retails in a 3.4-oz. pack containing five truffles. Also available are gift boxes with 10, 20 and 30 pieces....
EUAStorage Type:Temperatura Ambiente
Nutrition:
Ingredients:Milk chocolate (sugar, cocoa butter, chocolate liquor, skim milk, milk, butter oil, soya lecithin (emulsifier), natural flavouring), bittersweet chocolate (chocolate liquor, sugar, cocoa butter, …
Per 40g serving (2.5 servings per pack): Calories 220kcal (of which Calories from fat 140kcal), Total fat 15g (23% DV) (of which Saturated Fat 8g (40% DV), Trans Fat 0g), Cholesterol 10mg (3% DV)…
Roy René CaliCocktail Savoury Calisson
Company:
Subcategory:
Date Published:
ID:1433456
Confiserie du Roy René Entradas/Canapés
03 Nov 2010
Roy René CaliCocktail Savoury Calisson are described as appetizers made with innovative flavours such as Dry Tomato; Black Olive; and Ratatouille. The product was displayed at the Sial 2010 Trade Show in Paris.
Country:França
Storage Type:Temperatura Ambiente
Nutrition:
Hint Mint Pomegranate Acai Fine Quality Sours
Company:
Subcategory:
Date Published:
ID:1315846
Dolphin Innovations Balas de Menta
26 Abr 2010
Hint Mint Pomegranate Acai Fine Quality Sours are suitable for vegans. This kosher certified product retails in a 31g pack.
Country:Alemanha
Storage Type:Temperatura Ambiente
Nutrition:
Ingredients:Sugar, maltodextrin, acidifier (citric acid, malic acid, stearic acid, tartaric acid), natural pomegranate flavour, organic acai juice
Not indicated on pack
Magnum Mini Ice-Cream Assortment
Company:
Subcategory:
Date Published:
ID:
Unilever Produtos Congelados áBase de Lacticínios
30 Abr 2010
Magnum Mini Ice-Cream Assortment is a pack that contains two classic, two almond and two hazelnut ice cream bars, each in mini variety weighing 270g. This innovative product is said to be especially ideal for weight watching ice cream lovers.
Country:Turquia
Storage Type:Congelado
Nutrition:
Classic: water, chocolate (26.2%), sugar, fat milk powder, cocoa oil, cocoa mass, emulsifier, soy lecithin, nature identical flavour, vanilla, sugar, butter, skimmed milk, glucose syrup, skimmed …
Classic per bar serving: energy 539kJ/129kcal, protein 1.4g, fat 7.8g, carbohydrate 13.3g; Almond per bar serving: energy 650kJ/156kcal, protein 2.3g, fat 10.4g, carbohydrate 13.3g; Hazelnut per …
Milka Chocolate Egg with Milk Cream Filling
Company:
Subcategory:
Date Published:
ID:
Kraft FoodsChocolate Sazonal/Periódico
10 Abr 2010
Milka Loffel Ei (Chocolate Egg with Milk Cream Filling) is a special product for Easter, which is supposed to be eaten with one of two added plastic spoons. It is packed in a box like common eggs, which contains four eggs.
Country:Polónia
Storage Type:Temperatura Ambiente
Nutrition:
Sugar, vegetable fat, skimmed milk powder, cocoa fat, whole milk powder, cocoa mass, whey powder, milk fat, emulsifiers (soya lecithin, E476, E475), hazelnut paste, aromas
Per 100g: Energy 2,375kJ/570kcal, Protein 6.9g, Carbohydrate 52g, Fat 37g
Gayelord Hauser Milk Chocolate Meal Replacement Bars
Company:
Subcategory:
Date Published:
ID:
Gayelord Hauser
22 Jan 2010
Gayelord Hauser has introduced Barres Chocolat Lait et Caramel Fondant (Milk Chocolate Meal Replacement Bars), which contain a caramel filling, and feature Neopuntia, an active innovative ingredient that absorbs fat. Two bars are the equivalent of one meal of 227kcal and contain proteins, 12 vitamins and 11 minerals. The bars are also made with 100% vegetable and natural active ingredients. This product retails in a pack of eight 30g bars, which is sufficient for replacing four meals.
Country:França
Storage Type:Temperatura Ambiente
Nutrition:
Ingredients:
Per 60g serving: Energy 956kJ/227kcal, Protein 15g, Carbohydrate 25.9g (of which Sugars 16.8g, Polyols 4.4g), Fat 7.5g (of which Saturated Fat 3.8g, Linoleic Acid 1.1g), Fibres 2.4g, Sodium 0.19g…
Gourmet Garden DillCompany:
Date Published:
ID:1274175
Stadium Innovation S.L. Temperos
01 Mar 2010
Gourmet Garden has launched Eneldo (Dill), which is available washed, cut, sealed and ready to use. This product is free from flavours and artificial colours and contains antioxidants. It is retailed in a 36g pack.
Country:Espanha
Storage Type:Refrigerado
Nutrition:
Ingredients:
Per 100g: Energy 1,046kJ/250kcal, Protein 2g, Fat 12g (of which Saturated Fat 0.9g), Carbohydrate 30.8g (of which Sugars 17.6g), Fibres 1.3g, Sodium 2.6mg
Cukier Krolewski Cane SugarCompany:
ID:1310058
Südzucker Sucrose
20 Abr 2010
Cukier Krolewski Cukier Trzcinowy Drobny (Small-Grained Cane Sugar) is recommended for coffee, tea, drinks, cakes, desserts and fruits. It is retailed in a convenient 750g Tetra-Rex pack, which is also environmentally friendly.
Country:Polónia
Storage Type:Temperatura Ambiente
Nutrition:
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