design para a inovação social . 1

design para a inovação socialmestrado em design - ‘12’13universidade de aveirogonçalo gomesfevereiro de 2013

Wednesday, February 27, 13

ergonomia

ergonomia > definição

Ergonomia

A ergonomia (do grego "ergon": trabalho; e "nomos": leis) estuda as interacções entre os utilizadores e os objectos, sistemas e ambientes,com o auxílio da antropometria. A ergonomia envolve factores anatómicos, fisiológicos e psicológicos, considera o comportamento humano, as suas capacidades e as suas limitações.

inovação

design para a inovação social > inovação

Prince Philip Designers prizehttp://www.designcouncil.org.uk/resources-and-events/Schools-and-education/For-schools/Prince-Philip-Designers-prize/

http://www.dott07.com/go/school/eco-design-challenge/resources/

design vs inovação

inovação

inovar . verbo transitivo

1. tornar novo2. introduzir inovações em (governo, artes, etc.)3. inventar; criar

inovar In Infopédia [Em linha]. Porto: Porto Editora, 2003-2013. [Consult. 2013-01-18].Disponível na www: <URL: http://www.infopedia.pt/pesquisa-global/inovar>.

inovação em designserá que existe “não inovação” em design?

inovação em design> inovação incremental ou radical

(a) the incremental novelties in the design of an existing product or service;

(b) radically new products or services obtained by design effort with no or minimal technical novelty.’ (Mutlu, 2003)

exercício 1

Alimentar Trabalhar Cuidar Viajar Informar Entreter

ergonomia

social

antropométrica

cognitiva

exercício 1

ergonomia

social

antropométrica

cognitiva

exercício 1

critérios de avaliação · Pertinência e originalidade · Enquadramento/tratamento do caso · Qualidade da apresentação

http://www.slideshare.net/designeducation/design-for-the-world-26524

http://www.desis-network.org/

http://www.socialdesignsite.com/

http://www.socialinnovationexchange.org/publicationsarticles?page=3

http://www.designcouncil.org.uk/our-work/Support/Public-Services-by-Design/

http://www.guardian.co.uk/technology/2010/aug/08/my-bright-idea-charles-leadbeater

http://www.timetogether.org.uk/case_studies_16.html

http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

http://www.ergonomidesign.com/

design para a inovação social

design para a inovação social“Whatever design can do to promote and support social innovation”. (DESIS Network, 2009).

design para a inovação social > inovação social

inovação social

“New ideas that work toward meeting social goals” (Young Foundation, 2006). It is a process of change where new ideas emerge from a variety of actors directly involved in a problem to be solved: final users, grass roots technicians and entrepreneurs, local institutions, and civil society organizations (Manzini, 2009).

inovação social

“New ideas that work toward meeting social goals” (Young Foundation, 2006). It is a process of change where new ideas emerge from a variety of actors directly involved in a problem to be solved: final users, grass roots technicians and entrepreneurs, local institutions, and civil society organizations (Manzini, 2009).

exemplos

Projecto que permite à população “tomar conta” do que consomem. Ao mesmo tempo adquirem produtos a preços mais acessíveis e fazem parte das tomadas de decisão ao nível dos produtos que vendem.

design para a inovação social > inovação social > exemplo 1

THE PEOPLE´S SUPERMARKET(Londres)

fornecedores

possibilidade de negociar preço por quantidade

1 - compram produtos mais baratos2 – podem escolher produtos3 – tomam decisões

1 – trabalham 4 horas por mês2 – pagam 28 euros por ano

FORNECEDORES THE PEOPLE´SSUPERMARKET MEMBROS

Uma plataforma online gere um serviço onde os donos de carros dão boleia a pessoas que precisam quando têm o mesmo caminho em comum.

CAR POOLING MILANO

Serviço mobilidade

CIDADÃO 2FORNECEDOR

SERVIÇO

AUTORIDADESLOCAIS

FINANCIAMENTO

CIDADÃO 1CLIENTE

EMPRESAAPOIO

CAR POOLING MILANO

boleia tecnologia

dinheiro

· menos poluição · menos engarrafamentos · caminhos personalizados

· mais económico · menos stress · socialização

L’ORTO SOTTO CASA (Milano)

Um serviço no condomínio que permite criar e gerir uma horta para usufruto próprio.Promove ainda a participação de escolas locais.

design de serviços

design para a inovação social > design de serviços

design de serviços

Is the activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality, the interaction between service provider and customers and the customer’s experience.

design de serviços

(cont...) The design of the service may involve a re-organization of the activities performed by the service provider (Back office) and/or the redesign of time and place in which customers come in contact with the service (Front office).(DESIS Network, 2009).

design de serviços

Service design is all about making the service you deliver useful, usable, efficient, effective and desirable.

design de serviços

A service design project is a strategic project which uses design techniques like thorough client research, collaborative ideas generation and early stage prototyping and testing to deliver services that are built around the real needs of clients, that simplify complex problems and deliver solutions that are future focused and cost conscious. (Design Council).

design thinking

design para a inovação social > design thinking

design thinking

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

design thinking

“….design thinking converts need into demand”.[Tim Brown, IDEO]

what is design thinking?· A Design Methodology· A Problem-Solving Approach or Process· A Creativity Approach· A User-Centered Approach That Brings Design into the Business World

design thinking

[Comparison of Several Design Thinking Process Models . http://www.sapdesignguild.org/community/design/design_thinking.asp]

design thinking

[The d.school - Stanford /D-School Design Thinking Process]

design para a inovação social > design process

design process

The 'double diamond' design process model [design council, 2005]

the 'double diamond' design process model

DISCOVER

The first quarter of the double diamond model marks the start of the project. This begins with an initial idea or inspiration, often sourced from a discovery phase in which user needs are identified. These include:

• Market research• User research• Managing information • Design research groups.

DEFINE

The second quarter of the double diamond model represents the definition stage, in which interpretation and alignment of these needs to business objectives is achieved. Key activities during the Define stage are:

• Project development• Project management• Project sign-off.

DEVELOP

The third quarter marks a period of development where design-led solutions are developed, iterated and tested within the company. Key activities and objectives during the Develop stage are:

• Multi-disciplinary working• Visual management• Development methods• Testing

DELIVER

The final quarter of the double diamond model represents the delivery stage, where the resulting product or service is finalised and launched in the relevant market. The key activities and objectives during this stage are:

• Final testing, approval and launch• Targets, evaluation and feedback loops.

design para a inovação social . 1

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