PowerPoint Presentation

A LOOK BACK AT MWCWhat We Learned from the #1 Mobile Event

Daniel Junowicz Managing Director LATAMTwitter: @danieljunowicz

Latest & Greatest

Comeback Kid

With no Galaxy S8 unveiled, the show lost some of its verve. Nokia's revived 3310 got the PR but will it make a mark on the market? Not sure...

Everyone Was Talking About VR at MWC 2016

In 2017 VR Made a Mark But No Significant Breakthrough

What this means for marketers: you can do some cool stuff, awesome experience and win points for innovation but this is not a mass market

Fast is About to Get An UpgradeNearly 25 companies vowed to reach a standard for 5G by 2019

Video HD ads5g facilitates increased adoption of IoT (otherwise it would clog the pipes) which will provide marketers with a treasure trove of new data.

AI & ChatbotsSpeech Recognition Natural Language Processing SearchImage Recognition MappingHuman-like customer service

Once a machine has converted what you say into text, it then has to understand what youve actually said. This process is called natural language processing. This is arguably more difficult than the process of voice recognition, because the human language is full of context and semantics that make the process of natural language recognition difficult.

Mobile Video Content is Red Hot

Netflixs Reed Hastings told the audience they are investing more in mobile and offering a better experience for their mobile app users.On day three of MWC, Discovery Networks, the owner of Eurosport, announced that its working to broaden its Olympics coverage to mobile. Their goal is to go one billion big screens worldwide to 10 billion mobile screens.The more efforts telecom providers make and partnerships we see, the more we can expect for mobile video streaming. As eyeballs shift from TVs and desktops, and users in some parts of the world may only have mobile internet, digital marketers will increasingly need to optimize for mobile

Mobile Marketing ClutterWe help drive quality audiences...MonetizationPersonalizationBoost Your ROIThe Right Ad for the Right User at the Right Time360-degree view of the consumer

Whats real? Whats fluff? How do you know -> index

Stay Focused

AppsFlyer @ MWC

MWC Product AnnouncementsPivotAlertsAppsFlyer AppCustom Audience Builder

Pivot

Dont get me wrong, mobile attribution is great and all but were here for the parties!

And we also had this

Salud!

Thanks!dany@appsflyer.com