virtualização de funções de redes estratégias para telco 2 b6... · © netcracker 2016 1...

© Netcracker 2016 1

Virtualização de Funções de Redes – Estratégias para Telco 2.0

Workshop 4a edição


o Leading Provider of Telecom Operations

and Management Solutions

o Scale, Size, and Industry-Leading Growth

o Founded in 1993, profitably grew to the

leading global O/BSS solution provider

o Merged with NEC ($40B Technology

Powerhouse) in 2008, remained fully

autonomous

o Consolidated NEC’s telecom software assets

under Netcracker in 2010

o Acquired Subex’ Activation Business in 2011

and Convergys’ IM Business in 2012

o 2014 — NEC and Netcracker launch a joint

SDN/NFV Solutions brand

Netcracker. History in Brief

Market

Expertise

Cutting-Edge

Software

Network

Innovation

Professional

Services


Gartner Magic Quadrant for

Integrated Revenue and Customer

Management for CSPs, 2016

Gartner Magic Quadrant for

Operations Support Systems, 2016

Recognized Leadership in BSS / OSS Solutions and E2E SO

Current Analysis Quadrant for

NFV MANO Competitive Dynamics

and Solution Assessments, 2016


• Today’s consumers are digital

natives

• Expectations from CSPs are

higher than ever before:

• “Customers are empowered by

digital; they have new behavior

and new expectations that are

pushing us to evolve”

Trends and Drivers

Declining revenues Transition to

Virtualization

New generation of

digital consumers

New breed of

competitors

• Digital native players such as

Facebook, Microsoft, Amazon are

challenging CSP’s core business

• Skype’s users consumed 2 billion

minutes every day in 2015

• Moving quickly to fill key gaps in

core telecom services and

connectivity

• Voice and messaging revenues are

declining

• Data services are becoming

commoditized

• 13% - 36% ARPU decline globally

since 2012 (source: Accenture)

• CSPs continue upgrading networks

to cope with growing traffic

• $2 trillion network investments

over the next decade (source: Accenture)

• Enterprise workloads are shifting

to cloud

• 40% of all data stored or

processed in the cloud by 2020

(source: IDC)

• All sectors of the cloud market

(public, hybrid, private) are

growing

• Worldwide public cloud revenue

will increase from $80B in 2015 to

$167B in 2020 (source: TBR)


NEC/Netcracker’s SDN NFV Vision

1st Wave

Foundation

2nd Wave

Scale

3rd Wave

Mainstream

Building Blocks (2014/2015) • Service Orchestration, MANO, etc

• Systems Integration to glue it all together

E2E Solutions (2016/2017) • Market Solutions: NaaS, Virtual Core Services, Transport on

Demand

• Theme 1: Operationalize and Commercialize at Scale

• Theme 2: Revenue growth with new services

SDN/NFV As a Service (2017/2018) • Cloud Marketplace

• E2E orchestration

• Theme: Speed to market?

PoCs to prove

technology

Helping early

market

adopters go

commercial

Helping

mainstream

market go

commercial


Moving up the value chain with broad choice of targeted service offerings

IT Applications

Network connectivity services

Cloud Antivirus Cloud Web Services Cloud Office Smart City Health

IoT

Value added network applications

Antivirus, DPI

Bandwidth on demand Web-Filtering Firewall WAN Optimization

Smart Meters

Incre

ase s

cope o

f serv

ices

Increase choice of vendor VNFs/apps

Enterprise vCPE, Residential vCPE, SD-WAN,


But current SDN/NFV IT limitations makes commercialization of SDN/NFV hard

VNF Onboarding &

License Management

• VNF onboarding process is manual and complex

• Each VNF vendor has its own approach to VNF licensing and delivery

Partner Management • Inability to support flexible relationship models

• Inability to support revenue sharing, and multiple settlement options

Centralized Catalog &

Cloud-ready Marketplace

• Inability to bundle telecom products with SaaS apps and VNFs

• No centralized marketplace to enable quick monetization of hybrid services

Hybrid Operations

Management

• Not designed to manage services over hybrid environment, which spans physical

networks, NFV domains, SDN-ready transport and environments

• No end-to-end SLA provisioning and monitoring

Real-time Transaction

Management

• Inability to support array of real-time charging scenarios

• Inability to support real-time charging on different levels (VIM, VNFM, NFVO)

Customer Experience • Limited Self-service capabilities

• No proactive QoE management


Business Enablement Applications as Part of IT Ecosystem

VIM T-SDN Controller

Transport

SDN DomainsNFV Infrastructure DomainsTraditional Network Domains

VNF-M

VNFPNF

EMS EMS

Customer

Business Enablement Applications

Extended MANO & Service Orchestration

DC SDN

Controller

Application Cloud

Services Data Center

IT Apps

IaaS/SaaS Cloud Managers

DC SDN

Controller

CSRVendor Sales rep Reseller/Distributor

Virtu

aliz

atio

n D

eve

lop

me

nt &

Op

era

tio

ns C

en

ter

BS

S / O

SS

Billing & Settlements FE

RT Charging FE

Store

Catalog

Care

Subscription Management

Partner Management

BSS/OSS Connectors


Example 1 - Traditional CPE Model

PoPTV Media

Center

(DLNA Client)

Notebook

Smartphone

Home

Complex and expensive multi-vendor CPE management

Truck rolls needed

Hard to scale HW-based BNGs with increase in bandwidth need

VAS Services

Slow introduction

of VAS services

No personalization

Customers need to install

and manage additional

devices and complex CPEs

DLNA

Media Server

L3CPE

Home LAN

not visible

BNG

STB

Access

PointSwitch Modem

Parental

Control

NAT

DHCP

QoS

UPnP

IPv6

Firewall/

DPI

InternetAccess/

Aggregation


Example 1 - Virtual CPE Model

Child

Parents

PoP/Datacenter

No need to install additional devices,

Home LAN can be extended to CSP’s cloud

Plug and play CPE installation

TV Media

Center

(DLNA Client)

Notebook

Smartphone

Centralized and cost-efficient CPE management

Remote Troubleshooting

Dynamic vBNG scaling with increase in bandwidth demand

VAS Services

Fast introduction of VAS services

Ability to provide services on a SaaS model

Per device personalization

L2CPE

Home LAN

Visibility

Firewall/

DPI

Family

X86 Server

vCPE

Hypervisor

Access

Point

Switch

Modem

QoSNAT

DHCP IPv6

Diagnostics tool

Parental

Control

HomeInternetAccess/

Aggregation

STB

Extended Home LAN

DLNA

Media

ServerIPTVVoD

vBNG


Example 2 - VAS Services Virtualization

· Centralized VAS ordering via unified Self-Service Portal

· Critical VAS services run as VNFs at Enterprise Data Center

· Other VAS services run as VNFs at CSP’s data center

· Centralized VAS services management

· Elimination of most truck rolls related to VAS services provisioning activities

· Dynamic VAS Service chaining both at Enterprise and CSP’s Data centers

· Short Time-to-market for VAS services introduction

· Ease of 3rd

party and OTT services integration

Enterprise ITNetwork Operations

Service Providers IT

B2B Business Units

Product Management

Service Provider Network

CE

CE

CE

PEPE

Internet

Headquarters

Branch 2

Branch 1

WLAN

Controller

FirewallHosted

PBX

Enterprise

Self-Service

Enterprise Users

WAN Optimization

VAS Services

Security

VAS Services

Enterprise Data Center

CSP’s Data Center

OTTsUnified

Communi-

cations

Office 365

Anti-virus

IDS/IPS


Transforming to a Digital Service Provider

Technology Organization People Processes

CSP

to

DSP

Transform Products

and Services

• New commercial models

• On-demand real-time

provisioning

Change Internal

Processes, Operational

Model and Employee

Skills • Process automation

• DevOps/Agile operations

• Organizational evolution

Smart use of data

• Knowledge of customer

context and behavior

• Real-time decisions and

recommendations

Transform Networks

• Programmability

• Elastic scalability

• Self-healing • Truly Omnichannel experience

• Real-time and Self-management

Transform the way

CSPs engage with

Customers


References

• ETSI - European Telecommunications Standards Institute - http://www.etsi.org/

• Current Analysys - http://www.currentanalysis.com/

• SDX Central - https://www.sdxcentral.com/

• Netcracker - https://www.netcracker.com/products/solutions/sdn-nfv/

http://www.etsi.org/

http://www.etsi.org/

http://www.currentanalysis.com/

http://www.currentanalysis.com/

https://www.sdxcentral.com/

https://www.sdxcentral.com/

https://www.netcracker.com/products/solutions/sdn-nfv/




Thank you

Márcio Zara NFV/SDN Sales Director, LATAM

[email protected]

Netcracker Technology

mailto:má[email protected]

virtualização de funções de redes estratégias para telco 2 b6... · © netcracker 2016 1...

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