suzana alipio - definir necessidades e estrategia de financiamento

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ANJE Bolsa de Empreendedorismo Definir Necessidades e estratégia de financiamento 9-5-2016 Suzana Alípio Museu Nacional de História Natural e da Ciência Rua da Escola Politécnica de Lisboa #UEmpreende

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Page 1: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

ANJE Bolsa de Empreendedorismo

Definir Necessidades e

estratégia de financiamento

– 9-5-2016

Suzana Alípio Museu Nacional de História Natural e da Ciência

Rua da Escola Politécnica de Lisboa

#UEmpreende

Page 2: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Com sede no Porto, a ANJE

promove empreendedorismo a

nível nacional com o apoio dos

Núcleos, Delegações e Rede de

12 Centros Empresariais e de

Formação.

ANJE no país

Sede

Núcleos

Delegações

Centros Empresariais

Centros de Formação

Page 3: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

A ANJE no âmbito do empreendedorismo, tem uma

estrutura de actuação integrada, orientada desde a

fase da ideia de negócio até ao crescimento global no

mercado.

play

Empreendedorismo

• Road show escolas

think

• Concurso de ideias de negócio

• Centro de ideias • Negócios à Mesa • Loja do Empreendedor • ANJE TECH

Entrepreneurship

start

• Escola de Empreendedores

• ANJE TECH Entrepreneurship

• Negócios à Mesa • Prémio Jovem

Empreendedor • Loja do Empreendedor • Incubação de

Empresas

growth expansion

• Loja do Empreendedor: Serviços de consultoria especializados na Internacionalização

• Participação em Missões Empresariais/Feiras

• Social Media Marketing (E- netnews/Ecommerce/Press

• ANJE TECH Entrepreneurship

• Loja do Empreendedor • Incubação de

Empresas através de Centros Empresariais de Serviços e Indústria

• Apoio na gestão e no crescimento global (1st, 2nd stage)

• ANJE TECH Entrepreneurship

Page 4: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

PRE-SEED

Necessidades de Financiamento

SEED EARLY STAGE DEVELOPMENT

GROWTH (IPO)

Atividades Inovação, Investigação e desenvolvimento do conceito e experiências

Prototipagem, do produto, testes, provas de conceito e de mercado.

Produção, Marketing, vendas e distribuição.

Entrada de novos mercados. Modelo de negócios escalável.

Expansão da empresa. Internacionalização.

Milestones Desenvolvimento da ideia e da visão da Startup. O produto ainda não está desenvolvido. A equipa ainda não está estável. Não existem vendas.

Desenvolvimento do modelo de negócios. Praticamente ainda não existem vendas.

As vendas iniciam. As receitas começam. A empresa é viável.

Cash Flow Positivo. O lucro é reinvestido

Atingiu o recorde de vendas. Crescimento comprovado. Possível entrada na Bolsa (IPO)

Apoio FFF(Amigos, família), angel funding, crowdfunding (online), Programas do Governo (Fundos). Prémios. Aceleradores (f6s.com).

Venture Capital. Programas do Governo (Fundos). Aquisições /Fusões e Alianças estratégicas.

Bancos. Programas do Governo (Fundos).

Onde equity crowdfunding platforms such as SeedInvest, Seedrs and Angels Den, Kickstarter. Rockstart, Ycombinator, Techstars

Portugal 2020. Portugal Ventures. Atlantic Ventures. (http://angel.co). Accel Partners, etc..

Portugal 2020.

Page 5: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Diagram of the typical financing

cycle for a startup company * €

*Fonte:By Kmuehmel - Own work by uploader, derived from Startup_financing_cycle.JPG by Kompere, CC BY-SA 3.0,

https://commons.wikimedia.org/w/index.php?curid=6206260

Page 6: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Seed Capital*

*Fonte: https://en.wikipedia.org/wiki/Seed_money

Seed money can be used to pay for preliminary operations such as market

research and product development. Investors can be the founders themselves, using

savings and loans. They can be family members and friends of the founders.

Investors can also be outside angel investors, venture capitalists, accredited

investors, equity crowdfunding investors or government programmes.

Seed funding involves a higher risk than normal venture capital funding since the

investor does not see any existing projects to evaluate for funding. Hence, the

investments made are usually lower (in the tens of thousands to the hundreds of

thousands of dollars range) as against normal venture capital investment (in the

hundreds of thousands to the millions of dollars range), for similar levels of stake in

the company. Seed funding can be raised online using equity crowdfunding platforms

such as SeedInvest, Seedrs and Angels Den. Investors make their decision whether

to fund a project based on the perceived strength of the idea and the capabilities,

skills and history of the founders.

Page 7: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Venture Capital*

*Fonte: https://en.wikipedia.org/wiki/Seed_money

Seed capital can be distinguished from venture capital in that venture capital

investments tend to come from institutional investors and tend to involve significantly

more money, an arm's length transactions, and much greater complexity in the

contracts and corporate structure that accompany the investment.

Page 8: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

The 7 stages of

business life

cycle* *by Thierry Janseen

Page 9: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Business Life Cycle*

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

Your business is changing. With the passage of time, your

company will go through various stages of the business life

cycle. Learn what upcoming focuses, challenges and

financing sources you will need to succeed.

A business goes through stages of development similar to

the cycle of life for the human race. Parenting strategies

that work for your toddler cannot be applied to your

teenager. The same goes for your small business. It will be

faced with a different cycle throughout its life. What you

focus on today will change and require different

approaches to be successful.

Page 10: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

The 7 Stages of the Business

Life Cycle* €

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

Page 11: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Seed*

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

The seed stage of your business life cycle is when your business is just a

thought or an idea. This is the very conception or birth of a new business.

Challenge: Most seed stage companies will have to overcome the

challenge of market acceptance and pursue one niche opportunity. Do not

spread money and time resources too thin..

Focus: At this stage of the business the focus is on matching the

business opportunity with your skills, experience and passions. Other

focal points include: deciding on a business ownership structure, finding

professional advisors, and business planning.

Money Sources: Early in the business life cycle with no proven market or

customers the business will rely on cash from owners, friends and family.

Other potential sources include suppliers, customers, government grants

and banks.

Page 12: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Start-Up*

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

Your business is born and now exists legally. Products or services are in

production and you have your first customers.

Challenge: If your business is in the start-up life cycle stage, it is likely

you have overestimated money needs and the time to market. The main

challenge is not to burn through what little cash you have. You need to

learn what profitable needs your clients have and do a reality check to

see if your business is on the right track.

Focus: Start-ups require establishing a customer base and market

presence along with tracking and conserving cash flow.

Money Sources: Owner, friends, family, suppliers, customers, grants,

and banks.

Page 13: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Growth*

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

Your business has made it through the toddler years and is now a child.

Revenues and customers are increasing with many new opportunities and

issues. Profits are strong, but competition is surfacing.

Challenge: The biggest challenge growth companies face is dealing with

the constant range of issues bidding for more time and money. Effective

management is required and a possible new business plan. Learn how to

train and delegate to conquer this stage of development.

Focus: Growth life cycle businesses are focused on running the business

in a more formal fashion to deal with the increased sales and customers.

Better accounting and management systems will have to be set-up. New

employees will have to be hired to deal with the influx of business.

Money Sources: Banks, profits, partnerships, grants and leasing options.

Page 14: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Established*

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

Your business has now matured into a thriving company with a place in

the market and loyal customers. Sales growth is not explosive but

manageable. Business life has become more routine.

Challenge: It is far too easy to rest on your laurels during this life stage.

You have worked hard and have earned a rest but the marketplace is

relentless and competitive. Stay focused on the bigger picture. Issues like

the economy, competitors or changing customer tastes can quickly end all

you have work for.

Focus: An established life cycle company will be focused on improvement

and productivity. To compete in an established market, you will require

better business practices along with automation and outsourcing to

improve productivity.

Money Sources: Profits, banks, investors and government.

Page 15: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Expansion*

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

This life cycle is characterized by a new period of growth into new

markets and distribution channels. This stage is often the choice of the

business owner to gain a larger market share and find new revenue and

profit channels.

Challenge: Moving into new markets requires the planning and research

of a seed or start-up stage business. Focus should be on businesses that

complement your existing experience and capabilities. Moving into

unrelated businesses can be disastrous.

Focus: Add new products or services to existing markets or expand

existing business into new markets and customer types.

Money Sources: Joint ventures, banks, licensing, new investors and

partners, profits, banks, investors and government.

Page 16: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Mature*

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

Year over year sales and profits tend to be stable, however competition

remains fierce. Eventually sales start to fall off and a decision is needed

whether to expand or exit the company.

Challenge: Businesses in the mature stage of the life cycle will be

challenged with dropping sales, profits, and negative cash flow. The

biggest issue is how long the business can support a negative cash flow.

Ask is it time to move back to the expansion stage or move on to the final

life cycle stage...exit.

Focus: Search for new opportunities and business ventures. Cutting

costs and finding ways to sustain cash flow are vital for the mature stage.

Money Sources: Suppliers, customers, owners, and banks. Profits,

banks, investors and government.

Page 17: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Exit*

*Fonte:http://www.justintimemanagement.com/en/The-7-stages-of-business-life-cycle

This is the big opportunity for your business to cash out on all the effort

and years of hard work. Or it can mean shutting down the business.

Challenge: Selling a business requires your realistic valuation. It may

have been years of hard work to build the company, but what is its real

value in the current market place. If you decide to close your business,

the challenge is to deal with the financial and psychological aspects of a

business loss.

Focus: Get a proper valuation on your company. Look at your business

operations, management and competitive barriers to make the company

worth more to the buyer. Set-up legal buy-sell agreements along with a

business transition plan.

Money Sources: Find a business valuation partner. Consult with your

accountant and financial advisors for the best tax strategy to sell or close-

out down business.

Page 18: Suzana Alipio - Definir Necessidades e Estrategia de Financiamento

Suzana Alípio E-mail. [email protected]

skype. suzana.anje

Casa do Farol, Rua Paulo da Gama 4169-006 Porto

t. 22 010 80 63 * f. 22 010 80 10 * [email protected] * www.anje.pt

ANJE Associação Nacional de Jovens Empresários

OBRIGADA

THANK YOU!