plano de negocios empresa my pets farmacia e veterinaria especializada

7/23/2019 Plano de Negocios Empresa My Pets Farmacia e Veterinaria Especializada

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MY PETS VETERINRIA ESPECIALIZADA

PLANO DE NEGCIOS

Bruna Melo

0001

2007

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NDICE ANALTICO

1. SUMRIO EXECUTIVO .............................................................................................042. O PRODUTO / SERVIO ...........................................................................................052.1 Caractersticas ..........................................................................................................05

2.2 Diere!cia" tec!#"$%ic# ..............................................................................................05

&. O MERC'DO ...............................................................................................................05&.1 C"ie!tes ......................................................................................................................05&.2 C#!c#rre!tes ..............................................................................................................0(&.& )#r!ece*#res .............................................................................................................0(&.4 Partici+a,-# !# Merca*# ............................................................................................0(4. C'P'CID'DE EMPRES'RI' ...................................................................................0(4.1 E+resa .....................................................................................................................0(4.1.1 Dei!i,-# *a E+resa .............................................................................................0(4.1.2 Miss-# .....................................................................................................................04.1.& Estrtra Or%a!iaci#!a" .........................................................................................0

4.1.4 Parceir#s .................................................................................................................04.2 E+ree!*e*#res ........................................................................................................04.2.1 Peri" I!*i3i*a" *#s S$ci#s )#ra,-#/a"iica,6es7 ...........................................05. ESTR'T89I' DE :E9;CIO .......................................................................................05.1 'ea,as e O+#rt!i*a*es .........................................................................................05.2 P#!t#s #rtes e rac#s .................................................................................................0eti3#s .....................................................................................................................0G *ese!3#"3i*a a i*?ia *e cria,-# *e a e+resa *# ra# a!ia"

i!ici#se "#!%# +er#*# *e !#3as +esisas at? a cria,-# *a s#cie*a*e ei+"a!ta,-# *# !e%$ci#.

. ESTRATCIO

.1 A,ea*as e O)!rt6ni'a'es'ea,asF C#!c#rre!tes c# +re,#s c#+etiti3#s e c# #+,6es *i3ersiica*asVeteri!Gria e e a%re%e #tr#s ser3i,#s a"? *#s e a M PetLs #ereceO+#rt!i*a*esF '+"iar erca*# i*e"iar a arca e a=rir i"iais !a re%. Metr#+#"ita!a"#!%# +ra#7 3i!c"ar +r#*t# a ae!t# *e "cr# ate!*ie!t# cirr%ic# e a="at#ria"c"!ica7 K#te" 24H e +r#*t#s *e arca +r$+ria.

.2 P!nt!s f!rtes e frac!sC## +#!t#s #rtes te#s i *e +r#*t#s !# e se reere a arcas +re,#staa!H#s etc a"i*a*e *# ate!*ie!t# *#s +r#*t#s e *as arcas c#!Heci*as !#erca*#. Ta=? c#!ta#s c# ece"e!te es+a,# e i!sta"a,6es a*a+ta*as ea*ea*as as ei%J!cias *e !#ssas ati3i*a*es. Orie!ta#s !#ss#s c"ie!tes *as #ras*e "i*ar c# as *i3ersas caractersticas a+rese!ta*as +e"#s a!iais e +ri!ci+a"e!te c#!#ss# =a!c# *e *a*#s es+ecia"ia*# e ? !#ss# %ra!*e *iere!cia" *e erca*#.

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:#ss#s +re,#s s-# c#+etiti3#s e!tre si as a!ti*#s s#=re # +re,# *# erca*# +araca*a cate%#ria *e +r#*t# e !#ss#s ser3i,#s +#sse +re,#s *e ac#r*# c# a a"i*a*ee res+#!sa=i"i*a*es e atri=#s a ca*a *e"es.

C## !#ss#s c"ie!tes s-# it# es+eciais ia#s acessi=i"i*a*e *e +a%ae!t#ti"ia!*# *e cart6es *e cr?*it#s ti"ia*#s !# erca*# cHee e +a%ae!t#s+arce"a*#s c#!ta!*# ai!*a c# estaci#!ae!t# e sa"a *e es+era !# i!teri#r *a "#>a.

C## +#!t#s rac#s !-# +#ss#s ate!*ie!t# ?*ic# 3eteri!Gri# !# =it#cirr%ic# e a="at#ria" +resta!*# a+e!as # ate!*ie!t# i!icia" # e +#*e aer c#e # c"ie!te +r#cre a e+resa e >G +#ssa tais ser3i,#s. Otra est-# ? #estaci#!ae!t# e e=#ra este>a +rese!te ? +ee!# e +#*e ser +r#="ea !aest-# *e c##*i*a*e *# c"ie!te. P#r i +#ss#s a*r# +ee!# *e!ci#!Gri#s # e c# a *ea!*a %ra!*e *e ser3i,#s +#*e se t#r!ar #ti3# *ees+era ai#r *#s c"ie!tes e ai#r es+era !a i!a"ia,-# *e =a!H# t#sa e e!tre%a a*#ic"i# ta" c## # ser3i,# *e a+e!as ?*ic# 3eteri!Gri# # e +#*e aer c# e# c"ie!te !-# es+ere !# cas# *e eistir a i"a.

.$ O?@eti7!s

' e+resa estG i!3esti!*# e a"i*a*e e s#istica,6es +ara =e!eci# *#sc"ie!tes te!*# c## #=>eti3# 3er e =re3e #s res"ta*#s *esses i!3estie!t#s ec#!trata!*# +ess#as es+ecia"ia*as +ara e as !ecessi*a*es *# erca*# se>aate!*i*as. Sa=e#s e iss# +#*e "e3ar te+# ai#r +ara !#s *ar ret#r!# e # "cr#e estia#s as +rete!*e#s a*irir a =#a atia *# erca*# a!ia" *e +#rt#a"e%re es+ecic# +ara a #!a !#rte e c# !#ssa a"i*a*e +#*e#s at? es# +e!sare ate!*er #!as +r$ias as iss# *e+e!*erG *e !#ss# crescie!t# e # te+# ee iss# #c#rrerG.S##s #tiistas e *e!tre #s as+ect#s *esse erca*# !a #!a !#rte e +r#ii*a*esest-#+et sH#+s 3eteri!Grias c#?rci# *e e*icae!t#s7 e c"!icas es+ecicas e tratae!t#e ate!*ie!t# *e!tr# *iss# +rete!*e#s +#ssir a atia *e 20 *# erca*# *eia!*#

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.2 Or#an!#ra,a

OR=ANO=RA%A E%PRESARIAL % PET3S

.$ Pr!'6t!s e Ser7i*!s

M@ PETAS B Veteri!Gria es+ecia"ia*a e 3e!*as *e +r#*t#s a"ie!tci#sacess$ri#s 3estGri# e*ica,6es ser3i,#s *e =a!H# t#sa +assei#s e ate!*ie!t#*#ici"iar c# "#c##,-# +r$+ria "e3a/trGs e ate!*ie!t# ?*ic# *e !3e" si+"es *er#ti!a7 # se>a se +r#ce*ie!t#s cirr%ic#s # *e ai#r risc# t*# iss# +ara a!iais*e +ee!# +#rte.

:#s ser3i,#sF ate!*ie!t# *#ici"iar #!*e "e3a#s a e+resa at? # c"ie!te eeste c#!ti!a te!*# # es# c#!#rt# e ate!,-# e s-# #r!eci*#s !a e+resa. Otr#*iere!cia" ? a i!#3a,-# e te!*J!cia *e erca*# e ? cHaa*# K#te" PetAs #!*e #+="ic# s-# cacH#rr#s e %at#s e +#r sa 3e +#*e ti"iar *e *ia i!teir# *eci*a*#s est?tic#s *e sa*e a"ie!ta,-# e "aer t*# iss# a#s ci*a*#s *e +r#issi#!ais

es+ecia"ia*#s.

.( Pre*! Os +re,#s !este ra# *e ata,-# s-# it# *i3ersiica*#s se!*# i!"e!cia*#s +e"a#!a !a a" a e+resa se "#ca"ia a c#!c#rrJ!cia *# !icH# e a a"i*a*e *#s ser3i,#s.KG %ra!*e *iere!cia" *e +re,#s e se #3e *es*e a 3e!*a *e a"ie!t#s a ser3i,#ses+ecia"ia*#s *e "e3a/trGs # #tr#s *a esa cate%#ria tais c## e*icae!t#s eate!*ie!t#s ?*ic#s *e !3e" si+"es.

. Canais 'e Distri?6i*+!

' e+resa se +r##3e atra3?s *e sa "#ca"i*a*e te!*# +ai!?is *e#!strati3#s *e!#ss#s +r#*t#s e ser3i,#s #"*ers e e3e!t#s rea"ia*#s >!t# a O:9As e e+resas *#ra# *e *istri=i,-# *e +r#*t#s 3e!*i*#s *e!tr# *a 3eteri!Gria M PetAs.

. C!,6nica*+!O ai#r ei# *e c#!ica,-# *a M@ PETAS s-# #s e3e!t#s e +r#" *a +r#te,-#

*#s a!iais e ate!ta!*# ci*a*#s +ara #s es#s e *# a#s# =#ca a =#ca e se *Gatra3?s *# rec#!Hecie!t# *a e+resa +#r ses c"ie!tes.

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.F %erca'!E c#!sta!te crescie!t# #!*e sr%e ais cate%#rias e es+ecia"ia,6es !#s

+r#*t#s e ser3i,#s +#is HG ai#r +r#cra +e"# +="ic# e traer =e!eci#s +ara #sa!iais.

.G E7!6*+! '! &at6ra,ent!' i*?ia *e atrae!t# a"i!Hase a +erce+,-# *e e a 3e e #s +r#*t#s e

ser3i,#s s-# e+erie!ta*#s +e"#s c"ie!tes sr%e a esc#"Ha *e 3#"tar a ti"iarse *#es# e *esse #*# HG a c#!sta!te e"e3a,-# *e atrae!t#. Ta=? se atri=i ae3#",-# atra3?s *# rec#!Hecie!t# *a arca e *a a"i*a*e *#s ser3i,#s.

F. DE&INIHO DE NE=>CIO :e%$ci#F a"i*a*e e es+ecia"ia,-# e ate!*ie!t# a#s a!iais

G. VISHO

Ser a e+resa re!tG3e" s$"i*a e c# +#te!cia" c#+etiti3# i!te%ra*# a# se+="ic# e #r!ece +r#*t#s e ser3i,#s c# ece"J!cia.

. %ISSHO

Ser a e+resa "e=ra*a e!tre se +="ic# *e3i*# a a"i*a*e *e ses +r#*t#sate!*ie!t# e ser3i,#s %era!*# *iere!ciais satisat$ri#s.

1. VALORES

a"i*a*e ?tica c#+r#etie!t# e eicGcia.

11. &ATORES CJAVE DE SUCESSOMi *e +r#*t#s.Dis+#!i=i"i*a*es *e ser3i,#s.

'te!,-# e ci*a*#s es+ecic#s c# #s a!iais.

12. CENKRIOS

'ta !# =it# *e c"ie!tes i!#rais *#ici"iar7 +#*e!*# +restar ser3i,#s a e+resases+ecia"ia*as e e3e!t#s e *i3"%a,6es.

1$. ANKLISE DA INDSTRIA cinc! f!r*as c!,)etiti7as 8P!rter;

1$.1 &!rnece'!res' e+resa te #r!ece*#res +araF e*icae!t#s a"ie!t#s e acess$ri#s.

:esses se%e!t#s ata c# *i3ers#s #r!ece*#res *e esas cate%#rias *e +r#*t#s =# ee+"# s-# #s #r!ece*#res *e ra,6es e s-# *as arcasF Ki""s Pr#+"a!)r#st D#% CH#W Pe*i%ree R#a" Ca!i! e #tras %era!*# a %ra!*e re*e *e#r!ecie!t#s c#!si*era!*# e +#*e#s tra=a"Har c# t#*#s a# es# te+# #

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si+"ese!te ter se+re # #r!ecie!t# cas# Ha>a a"% +r#="ea c# #s atais#r!ece*#res.

1$.2 C!,)ra'!res 8cientes;

I!#rais B +ess#as ei%e!tes e +r#cra ser3i,#s c# a"i*a*e e %ara!tia *e

se%ra!,a e =eestar.

1$.$ Entrantes8 erca*# e #str# %ra!*e crescie!t# !#s a!#s a!teri#res *e3i*# a

+r#cra +#r ser3i,#s ais es+ecia"ia*#s e e ate!*a as !ecessi*a*es *#s *#!#s *#sa!iais =sca!*# +ri!ci+a"e!te # c#!#rt# *#s es#s.

1$.( Marreiras 'e Entra'a' %ra*e c#+etiti3i*a*e ac#!tece !-# ta!t# +e"# at#r +re,# +#is !# "#ca" #!*e

estG i!seri*a as +ess#as =sca c##*i*a*e e a"i*a*e. ' *iere!cia,-# !#s ser3i,#s ea"i*a*e *e +resta,-# *#s es#s e *e ate!*ie!t# a# c"ie!te s-# +#!t#s crciais e

e ae t#*a a *iere!,a !a H#ra *# c"ie!te esc#"Her +#r a e+resa # +#r #tra.

1$. S6?stit6t!sE+resas *e %ra!*e +#rte c# i %ra!*e *e +r#*t#s arcas 3aria*as e +#r ta!t#+re,#s ais c#+etiti3#s e!tre si e ser3i,#s es+ecia"ia*#s !# es# +#rte.

1$. Marreiras 'e Sa'aEicGcia !a +resta,-# *e ser3i,#s.C#+r#etie!t# c# #s +r#*t#res e/ # #r!ece*#res.

1(. ANKLISE DO %ERCADO

1(.1. Anise 96antitati7a1(.1.1. L!cai-a*+! =e!#rfica 8)!)6a*+! !ca;

Ri# 9ra!*e *# S" P#rt# '"e%re c# se*e !ica !a #!a :#rte *a ci*a*e.O #ca" #!*e a e+resa se sita ? c#+#sta +#r %ra!*e !er# *e c#!*#!i#sresi*e!ciais e e+resas.

1(.1.2. Sa-!nai'a'e

i. '"%!s ser3i,#s tJ a *ea!*a ai#r e *eteri!a*#s

+er#*#s ta" c## a +r#cra *e =a!H# e t#sa e a+rese!ta ai#r3#"e !# 3er-#. Otra est-# s-# as r#+as 3e!*i*as e ai#ra!ti*a*e !# i!3er!#.

1(.1.$. Di,ensi!na,ent! 'e P!tencia 'e %erca'!

QG ? cresce!te a #erta *e +r#*t#s *iere!cia*#s #!*e at? es# citase a"%#reere!te a res+#!sa=i"i*a*e s#cia" e a=ie!ta".

1 i.


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O ae!t# *# i *e +r#*t#s e !,-# *# a+r#3eitae!t# *a "#%stica ? a*ie!s-# *e +#te!cia" te!*# ta=? c## i!a"i*a*e # =arateae!t# *#s cst#s.

1(.1.(. Pre*!s Pratica'!s

Os +re,#s 3aria +e"a *ie!s-# *#s +r#*t#s e ser3i,#sF

Ee+"#s *e +re,#s +ratica*#sF Ra,-# Pe*i%ree 15Y9 C-# a*"t# RZ 5


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1(.2.(. Menefci!s 'ese@a'!s 8caractersticas '!)r!'6t!/ser7i*!;

Os &"n"38cios ;'" %"mos como o&="%i+o F a sa%is3ao $" nossos c,i"n%"s paa$or"s4"ran$o o m


14/24

OPOR

TU:ID

'DES

'ME''S

'+"iar erca*# )i*e"iar a arca e a=rir i"iais !a

re%. Metr#+#"ita!a Vi!c"ar +r#*t# a ae!t# *e "cr# 'te!*ie!t# a="at#ria" e cirr%ic#C"!ica7 K#te" 24 H#ras Pr#*t#s *e arca +r$+ria.

C#!c#rre!tes c# +re,#sc#+etiti3#s e c# #+,6es

*i3ersiica*as. Veteri!Gria e a%re%a #tr#sser3i,#s a"? *#s e a M PetLs#erece. C"!icas e +#sse "#>a *eacess$ri#s e a"ie!t#s.

1F. OMQETIVOS e %ETAS

M@ PETAS 3eteri!Gria es+ecia"ia*a te c## #=>eti3# a+"iar se !e%$ci# e %erarai#r i*e"i*a*e c# #s c"ie!tes e +#ssi3e"e!te trae!*# +ara si !#3#s c"ie!tes atra3?s*a a"i*a*e *e +resta,-# *e ser3i,#s.

's etas s-# ati!%ir # "cr# *ese>a*# e asse%rar # erca*# *e +r#*t#s e ser3i,#s3eteri!Gri#s.

1G. ESTRAT


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1G.2 Pre*!Os +re,#s ta=? a%re%a 3a"#res !a e*i*a e #s c"ie!tes c#!Hece #

tra=a"H# +r#*t#s e ser3i,#s +resta*#s a# se +="ic#.Estes +re,#s s-# #s *# erca*# 3#"ta*# +e"a c#+ara,-# c# #s sita*#s e"#ca"i*a*es +r$ias e e s-# +#r ta!t# c#!c#rre!tes *iret#s.

1G.$ Distri?6i*+! Ve!*e*#res eter!#s +r#s+ecta!*# c"ie!tes #+#rt!i*a*es e +#ssi=i"i*a*es *e !#3#s+r#*t#s e #*e"#s.

1G.( C!,6nica*+! Site *ia eter!a #"*ers e+"icati3#s +arceria c# O:9Ls etc."'! PLAN# #PERACI#NAL

1.1 L!cai-a*+! '! Ne#"ci!M PetLs sitase !a #!a !#rte *e P#rt# '"e%re es+eciicae!te !a ra Vi!te e

atr# *e #t=r# !` 1.&0[ esi!a c# cas *e O"i3eira7 =airr# M#i!H#s *e Ve!t#.

1.2 La!6t / Arran@! fsic!

3er "a#t e a!e#s7

1.$ Ca)aci'a'e )r!'6ti7a e/!6 C!,ercia:#ss# est#e #i *ese!3#"3i*# +ara s+rir a *ea!*a e asse%rar !#ss#s +re,#s

e 3arie*a*es c# se%ra!,a ta!t# +ara a e+resa c## +ara #s c"ie!tes. 1.( Pr!cess! 'e )r!'6*+! e/!6 C!,erciai-a*+!

:#ssas artas +rate"erias e %^!*#"as %ara!te +r#*t#s *e a"i*a*e !#3aste!*J!cias *# erca*# +et e %ra!*e i *e +r#*t#s +ri!ci+a"e!te !# ra#a"ie!tci#.

1. Necessi'a'e Pess!a

M?*ic# Veteri!Gri# c# Ha=i"i*a*es *e +r#ce*ie!t#s *e c#ti*ia!# 17Pr#issi#!a" *e =a!H# e t#sa 17

'i"iar *e =a!H# e t#sa 17Recreaci#!ista 17Ve!*e*#r 17

'i"iar *e "i+ea 17.

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2. PLANO &INANCEIRO2.1 In7esti,ent! Inicia

1


17/24

Esti,ati7a 'e in7esti,ent!s financeir!s

1


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In7esti,ent!s )r4!)eraci!nais

In7esti,ent! T!ta

2.2 Receitas

1


19/24

2.$ C6st!s e Des)esas

C6st!s 'e c!,erciai-a*+!

1


20/24

C6st!s c!, %+!'e!?ra

C6st! c!, De)recia*:es

2


21/24

Esti,ati7a 'e c6st!s fi!s

2.( &6! 'e caia

2. De,!nstrati7! 'e Res6ta'!s / L6crati7i'a'e Pre7ista

De#!strati3# *e Res"ta*#sF

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2. P!nt! 'e E6i?ri!

21.ANEOS

a#t M PetLsrea *e ate!*ie!t# 3e!*as e ser3i,#s *e =a!H# e t#sa

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La?ou4 2An$ar s'p"rior/ cani,4 cr"c:" " +"%"rinrio

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2

plano de negocios empresa my pets farmacia e veterinaria especializada

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