novas lógicas de negócios - campus party 2013, fiesp cje
DESCRIPTION
Apresentação na Campus Party 2013, FIESP CJE, São Paulo, Brazil. Tema: Novas lógicas de negócios - Visões de futuro. Exploração de uma tendência principal: decentralização.TRANSCRIPT
Novas lógicas de negóciosVisões de futuro
Daniel Egger31.01.2013
20502025
201
5
2013
2013
2011
2011
2006
2006
1976
1976
1981
1981
1986
1986
1991
1991
1996
1996
2001
2001
contexto
Fo
to:
© S
. H
en
ne
ma
nn
Social Fabric
Technology Fabric
Cray-1
80 MFLOPS
Concorde
1st Voo
Como 1976
imaginou o
futuro
Mobile
Telephon
e
21min
Vida
Artificial
Underwate
r
Cities
medo?
1000 anos
Aubrey de Grey
Δ18% EUA
Δ16% EU
Δ14% BR
870 mm
cinema escola trabalho relacionamento
Violação de Privacidade -The Final Cut (2004)Steve Mann’s “Eye Tap Digital Eye Glass”
Cohen Van Balen
complex
unknown
Como vou adquirir o produto?
Que valor gera esse produto?
Como vou me relacionar?
CAD, Photo to 3d, 123 D Catc, Hypr 3D, Photosculpt
plataformas filaments máquina
Filabot ( $ via Kickstarter)
DIY
R$ >5k
E. Coli Bactérias
scanning – sharing - printing
aberto
acessível
descentralizado
adaptável
new materials and coatingnew materials and coating
less accidents less human errorsless accidents less human errors
higher durabilityhigher durability sustainablesustainable
real just in time real just in time
lighter forms (<60%)lighter forms (<60%)
efficiency gains (<70%)efficiency gains (<70%)
production shops in shopping'sproduction shops in shopping's
outsourcing of designoutsourcing of design
shorter value chainshorter value chain
less factory spaceless factory space
new workforce skillsnew workforce skills
impacts insurance pricesimpacts insurance prices
new design tutorialsnew design tutorials
Designer & Doer (Prosumers)Designer & Doer (Prosumers)
higher control of productionhigher control of production
increase of live qualityincrease of live quality
more recycling due to higher material pricesmore recycling due to higher material prices
the form dilemmathe form dilemma
brand experiencebrand experience
new maintenance structuresnew maintenance structures
value the moment (Polaroid)value the moment (Polaroid)
new forms of expressionsnew forms of expressions
Design+Software+TechDesign+Software+Tech
more portabilitymore portability
experience shops experience shops
more direct customer interactionmore direct customer interaction
Interaction experienceInteraction experience
new sensuality and fashionnew sensuality and fashion
fast desire satisfactionfast desire satisfaction
copyright and trademarkscopyright and trademarks
faster reaction time in emergenciesfaster reaction time in emergencies
revitalization of districtsrevitalization of districts
reduction of crafts and artsreduction of crafts and arts
new levels of privacynew levels of privacy
new definition of the creative industrynew definition of the creative industry
creativity mobilization creativity mobilization
better disease managementbetter disease management
healthier and longer livinghealthier and longer living
less transportationless transportation
tax challengetax challenge
bio errorsbio errors
higher life expectationhigher life expectation
new materials and coatingnew materials and coating
less accidents less human errorsless accidents less human errors
higher durabilityhigher durability
sustainablesustainable
real just in time real just in time
lighter forms (<60%)lighter forms (<60%)
efficiency gains (<70%)efficiency gains (<70%)
production shops in shopping'sproduction shops in shopping's
outsourcing of designoutsourcing of design
sourcing emergenciessourcing emergencies
shorter value chainshorter value chain
competitor alignmentcompetitor alignment
less factory spaceless factory space
new workforce skillsnew workforce skills
the form dilemmathe form dilemma
Branding challengesBranding challenges
new maintenance structuresnew maintenance structures
new value of momentsnew value of moments
new forms of expressionsnew forms of expressions
individualization of designindividualization of design
more portabilitymore portability
Interaction experienceInteraction experience
integratable conceptsintegratable concepts
experience shops experience shops
more direct customer interactionmore direct customer interaction
uma nova definição de interações
indivíduo
social sentidos
pequeno
conectado
Sight
Magnet Implants
Virtual Reality
Exploração Urbana
Museus
Relacionamento
Compras
Tourismo
Atendimento ao Cliente
Comunicação
Decoração Virtual
Unseen Reality
Realidades Sensoriais
Human Augmentation
Context Integration
Novo mundo
de
interações
Objetos
“inanimados
animados”
Swipp.com
Quais interações novas
você pode oferecer no seu
modelo de negócio?
i z a ç
e cl ã
ea od
ntr .
produção
saúde
educação
trabalho
informação
estruturas governamentais
ética e moral
intimidade
energia
interação
resíduos água
alimentação
“poder legislativo”
defesa
controle
impostos
pagamento
Agora imagina
essa forma de
pensar para
múltiplas
tendências
explorando o
mundo futuro
mais
sistemicamente
.
Big Data
Virtualização
Extreme Individualization
Interações dos 5 sentidos
Moeda de Reputação e mundo em redes
End of Retirement
99% connected
Negócios Virtuais
Uma nova sociedade
Always changing and innovation
Novas fronteiras de educação
Goverment Gap
Novas Realidades
Human Augmentation
Novo paradigma de moral
Sociedade em rede
Global , social, local, pequeno ,mobile, aberto e conectado
...