Marcelo Sales

Diretor de Produtos e Soluções – LATAM

11-Nov-2015

Marcelo Sales

CTO LATAM na Hitachi Data Systems

Mais de 20 anos em IT

SAP, Ericsson, Unisys, Sonda IT

Enterprise Architecture

ERP, Desenvolvimento de SW, Infra

Gestão de Projetos

IT Management & Governance

Engenheiro Eletrônico

MBA em Business Administration

MBA em Gestão de TI

Alguém Se Lembra Disso?

Vídeo Games Hoje

O Mundo Está Mudando

Urbanização Massiva Infraestrutura Social

Recursos Naturais Mudanças Demográficas

Mudanças na TI

90% of IT growth shifts consumption from technology to services

IT focuses on improved customer experience and service

70% of CIOs will embrace a cloud-first strategy in 2016

80% of new technology investments involve lines of business (LOB)

40-50% of spending in cloud, mobility and big data

is a shift from network and client/server computing

I.T.

MARKET

SHIFTING

BIG DATA MOBILITY CLOUD INTERNET OF THINGS

Grandes Transformações

Muita

Informação

Complexidade

Alta

Expectativa

de 24 x 7

Custos

Crescentes

Big Data

Tomorrow (Vertical Applications to

Correlate and Analyze

New Data Types) SATELLITE

IMAGES

BIO-

INFORMATICS M2M LOG

FILES SENSORS

VIDEO

AUDIO

MACHINE DATA

100X

(Spreadsheets,

Databases, Hadoop)

Big Data

Today

EMAIL

WEB LOGS DOCUMENTS

SOCIAL

HUMAN DATA

10X

Explosão dos Dados

DECISION

SUPPORT

STRUCTURED DATA

1X

Rapid Changes Affect Data, Technology and Solution Providers

Internet das

Coisas (IoT)

Internet das Coisas em 2020

$2.5T

impacto

annual da

IoT em

healthcare (by 2025,

McKinsey)

>90%

IoT data na

nuvem (IDC)

200B

objetos

conectados (Intel)

$19T

valor

econômico (Cisco)

1.1B

medidores

inteligentes

(Navigant

Research)

152M

carros

conectados (IHS

Automotive)

Internet das Coisas Que Importam

Pervasive Connectivity

Intelligent Machines

Machine Data

Predictive and Prescriptive Analytics

42% of all data generated from machines

50

2010 2015 2020

Billions (units)

0

40

30

20

10

EVOLUTION OF

THE INTERNET

50 Billion Connected Things

25

12.5

Sources: Cisco 2011, IDC

O Que Costumava Ser Dois Mundos

Information Technology (IT) Operational Technology (OT)

Business

and Human

Driven Data I.T. O.T.

ERP

Email

Video

Machine

Driven Data

1010101001010101

0101010101010101

0101010101010010

1010101010101010

1010101010101010

0110101010111010

1010100100101101

1101101010101010

1010101010101101

0101010101010101

0110101010101001

Are Now Integrating Agora Estão Integrados

Efeito Multiplicador dos Dados em Ação

4-ENGINE

BOEING JET:

1920TB

TWITTER:

8TB NEW YORK STOCK

EXCHANGE: 1TB

BUSINESS DRIVEN HUMAN DRIVEN MACHINE DRIVEN

LARGE

HADRON

COLLIDER:

3,456,000TB

24 HORAS DE DADOS

Mas o Que é Big Data?

INDUSTRIAL INTERNET INTERNET OF

THINGS

DIGITAL

A Próxima Revolução

Igual a

Maior Eficiência

BIG DATA

TRANSFORMANDO DADOS EM

INSIGHT

TEM O PODER DE MUDAR

TUDO

TODOS OS DADOS TEM VALOR

Alguns

Exemplos

Alguém Tem Um Bom Exemplo?

Mineração – Caso 1 Manutenção Preditiva

Mineração – Caso 2 Asset Optimization -- Improve OEE (Overall Equipment Efficiency)

Provide intelligent operations service,

and secure & reliable service delivery

Challenge： • Improve asset utilization by reducing queuing delays

and wasted time

• Reduce maintenance costs

Core Technology: • Combination of machine learning, simulation, and

optimization • New dispatch and scheduling algorithms

Saúde – Caso 1 Dados Agregados

Hitachi Clinical Repository

Electronic Health Record

and Physician Portal

HTML DICOM

HL7 XML PDF XLS HTML HL7 HL7 XML CDA

Laboratory IS Microbiology Radiology IS Emergency Pharmacy Nursing Blood Bank Accounts

Payable

ADT Registration

CPOE

Saúde – Caso 2 Genoma

Goal: Bring together genome data, research content and context for analysis

BioInformatics

ANNOVAR

Pathways

Patient

Clinical

• 1000 Genome Project

• NHLBI-ESP (exomes)

• CLINVAR

• FASTA

• Csomic

• …… • Medical info

• demographics

• Clinical Treatments

• Longevity

• Rx

• …… • Canonical Pathways

• Bio Process Ontology

• Oncogenic Signatures

• Pathway Commons

• ……

Aligned Genome

Sample VCF

Files

Robust Data Visualization for

interactive analysis

Por que

Hitachi?

Criar um mundo melhor através de soluções de

inovação social

Inovação Social

A Hitachi É Única

Infraestrutura da

Informação

Nós construímos o HW e SW para capturar, gerenciar, armazenar e processar o Big Data

Inovação Anaítica

Nós temos o conhecimento de negócio para extrair valor dos dados

Infraestrutura

Social

Nós construímos as coisas que geram o Big Data

Inovação Social Usa Todo o Portfólio da Hitachi

Portfolio Hitachi (parcial)

RAILWAY CONTROL SYSTEMS

AND TRAINS

SOCIAL

INFRASTRUCTURE SENSORS

PROGRAMMABLE

CONTROLS WEARABLES ROBOTICS

MINING

EQUIPMENT

GAS

TURBINES

WATER

TREATMENT

MEDICAL

IMAGING

AUTOMOTIVE

SYSTEMS

I.T.

INFRASTRUCTURE

WIND

TURBINES

PUBLIC

SAFETY

BATTERY

SYSTEMS

MEDICAL

DIAGNOSTICS

Soluções Analíticas Repetitivas

Common Advanced Analytics Framework

Results and Outcomes

Analysis and Forecast

Ingest Data Store, Manage,

Search Data

AUTOMOTIVE

Connected Car

PUBLIC

SAFETY

Connected

Intelligence

HEALTHCARE

Clinical Data

Exchange

BUSINESS,

I.T. ANALYTICS

Connected

Machines

TELCO

Real-Time

Analytics

OIL AND GAS

Connected

Energy

Our Vision in Action in Automotive Hitachi Automotive Inside

Shock Absorbers

Fuel Injectors

Water Pump

Lithium-Ion Battery

Pressure Sensor

Aluminum Wheels

Navigation System

Brake Pads

Rearview Camera

Semi-Active

Suspension

Variable Valve System

Inverters

SurroundEye

System

Air Flow Sensor

Intelligent Brakes Electric Oil Pump

Air Flow Meter

Semi-Active

Suspension

Advanced Drive

Assistance System

(ADAS)

Semi-Active

Suspension

Shock Absorber

Disk Brake Calipers

Suspension

Strut

Brake Hoses

Continuously Variable

Transmission (CVT)

Engine Valves

Stereo Camera

Stock Dampers

Advanced Telematics

Smart Cockpit Interface

HITACHI

PROTON BEAM

THERAPY

Advanced Cancer

Treatment

Nós Estamos Tornando A Inovação Social Possível

Obrigado!!!