Techniques of Advertisement

JunHo LeeSeJin Kim, Sam

Sex appeal

Testimonial

Slogans

Content

It is a method that a producer uses to grab consumers attention and persuade them to buy their products.

Firms consider 5 factors

Details – Color, font, images

Advertisement??

http://www.youtube.com/watch?v=QoO-3m0CxCQ&feature=relmfu

Galaxy S3 advertisement

Before we begin….

What is Sex appeal? Sex appeal in advertising refers to the qual-

ity or power of attracting consumers sexu-ally.

Ex) Naked woman, man topless

Sex Appeal

What are Slogans?

a catchy phrase or sentence that uses a noun phrase, a simple sentence, or a com-plex sentence structure to help the advertis-ing campaign.

Slogans

What is Testimonial?

When a celebrity or a famous person is used to endorse a particular product, we can say testimonial is used.

Ex) David Beckham, NBA stars, actors …

Testimonial

Now it’s your turn!

Thank You

http://www.fanpop.com/spots/lebron-james/images/546521/title/all-witnesses-wallpaper

http://www.businessuiteonline.com/2011/01/25/sex-in-advertising-does-it-sell/

http://vegetarianstar.com/2008/07/14/paul-mccartney-calls-for-meat-free-mondays/

References

http://www.ototrick.com/bmw-integrates-pandora-in-2011-models/6957/bmw-logo-with-the-ultimate-driving-machine-photos/

http://www.chicagonow.com/daily-miracle/2012/03/the-miracle-of-motivation-just-do-it/

http://www.ibelieveinadv.com/2011/06/cnn-merkel-obama-putin-sarkozy/