Fashion

Introduction Lacoste is an international brand. The brand creator is René Lacoste. The last owner of Lacoste is the youngest

brother of Bernard Lacoste

How it was created

The Lacoste brand was founded by the tennis player René Lacoste with André Gillier in 1933. The tennis player was nicknamed "Le Crocodile" by the American press during the Davis Cup in 1927 because of a bet worth a folder of crocodile skin. The animal eventually became the trademark symbol.

“The new Lacoste” From 90 years Lacoste's popularity was in

decline until the French designer Christophe Lemaire has taken the creative direction of Lacoste, he modernized the brand, keeping the style created by René Lacoste

Lacoste’s Internalization In 2005, almost 50 million Lacoste

products were sold in over 100 countries. This fact is also because of the contracts that Lacoste has made with several players to represent the brand, such as American Andy Roddick, the Swiss Stanislas Wawrinka, the retired tennis players Frenchman Fabrice Santoro and France's Richard Gasquet. It also backed the golf world, making a contract with the golfer two-time champion of Major Championships, Jose Maria Olazabal.

The new managing In 1963, Rene Lacoste brand passed

control to his son Bernard Lacoste. Bernard Lacoste became presidency of

Lacoste to his younger brother, who has worked for several years in the brand. Bernard died on March 21, 2006.

Project done by : Diogo Castro Lopes Nº7 Francisco Ferreira Martins Nº 12 8ºC