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ITC E CHOUPAL

Presented by:

Priyanka Ghosh (M35)

Swati bhalla (M56)

Sumitra Nandan (M54)

U.Prabir Jaiswal (M61)

Ujjal Banargee (M62)

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IntroductionIntroductionE-Choupal is an initiative of ITC Limited (a largemulti business conglomerate in India) to link directly

with rural farmers for procurement of agricultural /

aquaculture produce like soybeans, wheat, coffee, and

prawns. eChoupal was conceived to tackle the

challenges posed by the unique features of Indian

agriculture, characterized by fragmented farms, weak

infrastructure and the involvement of numerous

intermediaries.

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What isWhat is eChoupaleChoupal

The echoupal InfrastructureAn ICT kiosk with Internet Access

In the house of a trained farmerSanchalak

Within walking distance of target farmers

Additional investments in Solar Power & VSATs to

overcome weak infrastructure.

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Managed by the erstwhile middleman Samyojak- A traderappointed by ITC, provides various services under ITCsupervision e.g. Quality Testing, Electronic Weighment,Storage, Payments.

New made-to-design hubs(Choupal Sagar) being built, toovercome the shortage of space in the traditionalwarehouses for parking (tractors / trollies) and farmerutilities,besides many operational problems.

The echoupal Infrastructure

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How isHow is eChoupaleChoupal different?different?

1. Freedom of InformationInformation & Knowledge is free of cost

No initial investment of the Sanchalak

Not subsidized- Govt does not pay.

2. Freedom of Transaction

Farmers are free to sell their produce anywhere

3. Entrepreneurship

No salary paid to Sanchalaks a commission

based model

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Whats in it for the farmer?Whats in it for the farmer?

Bottom line for the farmer

Increased yields

Improved Quality

Reduction in Transaction costs

Power of Scale to the Small Farmer

Customized Knowledge despite

Heterogeneity

Real time information despite Distances

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Obstacles to productivity and growthObstacles to productivity and growth

Loss of productivity through soil erosion.

Decline of water tables and forest resources.

Dependence on out-moded farm practices.

Loss and disruption of farm incomes

Non-availability of alternative livelihoods.

Inadequate access to primary education andhealth care.

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ITC EITC E--Choupal:purposeChoupal:purpose

y A digital transformation.

y Linking farmers to remunerative markets.

y

Managing risk through technology.y A dependable knowledge partner.

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TheThe eChoupaleChoupal ServicesServices

y Relevant & Real-time Information

Commodity prices, LocalWeather, News

y Customised Knowledge

Farm Management, Risk Management

y Supply Chain for Farm Inputs

Screened for Quality, Demand Aggregation for Competitive Prices

& Efficient Logistics

y Direct Marketing Channel for Farm Produce

Lower Transaction Costs, Better Value through Traceability

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OtherOther Services throughServices through eChoupaleChoupal

y Distribution of Products and Services to RuralMarkets

y Micro marketing Product/Services Demos Marketing and Brand Building activities

y Pilots Bhoomi

eHealth with Private Health Service Providers eEducation

Rural BPO

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CurrentCurrent Network SizeNetwork Size

State Choupals Hubs

Madhya Pradesh 1750 43

Uttar Pradesh 1750 42

Maharashtra 900 22

Rajasthan 500 15

Karnataka 100 2

Andhra Pradesh 150 3

Choupals 5,150 127

Villages 31,000

Farmers 3,500,000

Adding Six New Choupals Every Day

Intend Scaling up to 100,000 Villages in 15 States by2010

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ECHOUPALWEBSITE MARATHIECHOUPALWEBSITE MARATHI-- KRISHI SEVAKRISHI SEVA

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ECHOUPALWEBSITE MARATHIECHOUPALWEBSITE MARATHI -- SOYABEENSOYABEEN

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Alliances:Alliances:

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ThankYou